Counterfeiting During the Global Pandemic
e Impact of Counterfeit Goods
e innocent consumer has become the victim of such counterfeit goods, thereby becoming vulnerable to considerable health risks.
Dealers in illicit trading are adept at quickly producing counterfeit products.
Combined with factors like high-demand and limited or no face-to-face contact, it is too good a deal to pass on.
E-commerce
It’s di cult to impersonate a brand store on the streets but extremely easy when done online.
e e-commerce sector relies heavily on third-party vendors, & these platforms actively seek them out to drive more website tra c to their platforms.
Unknowingly, such platforms become facilitators for counterfeit traders as minimal verification is done on the vendors.
Making a Di erence
e pandemic has forced authorities to reconsider the system and create long-lasting anti-counterfeit solutions.
New possibilities for securing physical products from counterfeiters can be explored using innovative technologies involving cryptographic signatures on product packaging.
All you need to do is- scan the packaging using a smartphone to authenticate the product using Ennoventure's invisible anti-counterfeit solution.
