Ennik Estates Profile - Bryanston

Page 1

PRIME REAL ESTATE
CONTENTS 2 Custom-tailored MarketingA New Standard in Real Estate 4 Why transparency is KeyThe Advantages of a Home Inspection Report 5 Why a Sole Mandate 6 The Transfer Process 8 Use an estate agent who can say ‘No’ 10 Social Media Marketing 12 Decoding the Ennik Estates Logo 14 Sample Property Brochures
1

Custom-tailored Marketing

A New Standard in Real Estate

Dear Homeowner,

Ennik Estates offers a boutique service to the prime residential property market in Johannesburg.

The Ennik Estates team comprises specialist consultants who were individually selected by CEO and founder, Ronald Ennik. He has over 35 years experience in residential sales, initially as a top agent for a national real estate group and 20 years as managing director of a large real estate business covering the Gauteng region

As a boutique agency Ennik Estates offers each of its clients custom-tailored marketing strategies and material that is distinguished by its high quality and professional standard. This is produced by a dedicated team of creative professionals. The Ennik Estates Marketing System ensures that each home that is brought to market by Ennik Estates is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.

The Ennik Estates Marketing System provides an innovative approach to marketing homes - one which is bespoke, expert and focused. Our marketing material is distinguished by its high quality and professional standard, which is produced by a dedicated team of creative professionals.

2

For every home that we take to market, we employ the services of specialist photographers with a wealth of creativity and industry experience, our photographers are able to encapsulate the style, stand-out features and ambience of your home. They use all the latest technology. Our in-house layout designer crafts our high quality marketing material.

The Ennik Estates marketing system ensures that your home is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.

Warm Regards,

083 273 2707

3

Why transparency is Key

The Advantages of a Home Inspection Report

• Home owners who undertake a Home Inspection Report prior to listing their home for sale will benefit from the transparency that this offers potential buyers. This gives them an immediate and distinct advantage over other sellers in the area and offers a buyer a sense of comfort.

• The report will show that you’re negotiating in good faith, and might encourage a buyer to accept certain defects in the home that they otherwise may not have. We have noticed the following amongst sellers who have had their homes inspected before taking them to market:

• 1) You gain an immediate advantage over other sellers in your area and are likely to sell faster.

• 2) The report tells every prospective buyer that your home has already been inspected for structural defects. They will no longer wonder if there are any unpleasant surprises waiting for them down the road.

• 3) If problems are detected, you’ll have a chance to correct them before a prospective buyer

• discovers them.

• 4) Eliminate the 11th-hour negotiations over the monetary value of repairs.

• 5) The existence of the report satisfies the buyer of the need to acquire his own Property Inspection report which may be introduced as a suspensive condition allowing the buyer to exit the deal if he finds it unsatisfactory. A common occurrence these days

4

Why a Sole Mandate

Owners often wonder if an Open Mandate when marketing their homes is a better option, believing that the more agents they have working on their property, the sooner they will achieve a good price for their house. In reality the opposite is most often true. The prime reason for this is that is that an open mandate is a disincentive to a good agent. Even if they commit the same effort to an open mandate (say three other agents) they only have a 25% chance of landing a deal. Whereas on a sole mandate a decent agent normally has a 70 to 80% of success and earning a commission.

“The Ennik Estates Marketing System is the cornerstone of our success. It is a well tried ‘sole mandate system’ that has achieved excellent results for me and for the hundreds of agents I have had the privilege of teaching over the years. It comes with a warranty that you may cancel our mandate, if you are unhappy with our service, with 24 hours notice” - Ronald Ennik

5

PRIME REAL ESTATE

Transfer Process

Agreement finalised by Agent

Bank Cancellation Bond

1 Instructs cancellation attorney and release title and mortgage bonds

The Cancellation Attorney

1. Receives cancellation figures from bank

2. Hands figures to Transferring Attorney for preparation of guarantees by Bond Attorney

3. Receives guarantees to cancel bond

4. Arranges signature of cancellation documents

Please Note

1* Deeds can be rejected for various reasons which the attorney will clarify. Should deeds be rejected the reason/s will be addressed by attorney, whereafter lodgement will occur.

2* Please note that in certain instances the bank can impose specific conditions that require fulfillment before they will allow bond registration to move forward.

The Transfer Attorney

1. Deposit paid

2. Application for bond cancellation figures and Title Deed

3. Application for rates clearance/ levy clearance

4. Seller and Purchaser sign documents

5. Purchaser pays transfer costs

6. Receives rates clearance/ levy clearance

7. Receives cancellation figures and gives to Bond Attorney

8. Pays rates/levy clearance

9. Pays transfer duty

10. Receives rates clearance/ levy clearance certificate

11. Receives transfer duty receipt

12. Receives guarantees from Bond Attorney

13. Hands one guarantee to Cancellation Attorney

Lodgement in Deeds Office

Bank granting bond

1. Purchaser bond granted

2. Bank instructs Bond Attorney

The Bond Attorney

1. Draws bond documents

2. Purchaser signs bond documents

3. Purchaser pays bond costs

4. Purchaser finalises insurance requirements

5. Bond attorney issues guarantees

6. Bond attorney hands guarantees to Transfer Attorney

1. Deeds examined Deeds passed / rejected Deeds registered Attorneys finalise finances and account to Seller and Purchaser and advise council/body corporate of registration

Special thanks to Faurie Nel Inc. - Attorneys Notaries Conveyancers https://www.freepik.com/free-photos-vectors/business’>Business vector created by ibrandify

6
7

Use an estate agent who can say ‘No’

That’s my advice to home sellers in the current relatively slow-moving Johannesburg / Sandton homes market. It is essential that a seller squeezes the maximum value that he possibly can from his property sale. That is best achieved by using an agent who can draw a ‘line in the sand’ to a buyer and say: “No! That offer is not acceptable” This is possible and common under a sole mandate. But very difficult for an agent do that when knowing full well that the buyer can simply go to the next agent and say: “Will you take my low offer?”

Under an open mandate, the agent is inevitably compelled to take the low offer – and then begin the negotiation with the seller. But, unfortunately, the process has started at too modest a level, with a deal less likely to occur. Under a sole mandate the process is different. The buyer has no choice but to engage with the original agent, who is able to ‘control’ the negotiation like a conductor in front of his orchestra.

8

Ideally, the sale will be sealed at a price more adjacent to seller expectations than if there were a number of agents working on the property – each prepared to take virtually any offer

Sellers may expect that the best way to achieve a good price is to create ‘competition’ on their property. This is true, but in fact, it is competition between buyers – not agents. A good agent can create tension and competition between buyers in order to nudge the price upwards. But a solid sole mandated agent will also have the strength to say “No” if the initial price offer comes in too low.

9

Why a custom-tailored approach to marketing your Home

10
11

Decoding the Ennik Estates logo

The logo was inspired by the Dutch infinity artist MC Escher. His work often depicted images with a 3D visual illusion effect. He painted staircases that seem to go up and up yet arrived at the beginning.

- The shape of the logo - your home is your fortress to the world, your castle, your safe haven. Your private secure space behind a "shield".

- The 2 "E"s of Ennik Estates are incorporated in an iconic three dimensional.

- The space within the logo is defined much the same way as a 3D architectural plan.

- The logo is rich in stature, with a solid sense of comfort, security and reliability.

- The relationship of the 2 "E"s touching symbolising the partnerships of "trust and cooperation" that we build with clients. And a coming together of buyer and seller.

It all comes together to reinforce the positioning of Ennik Estates as a quality real estate brand that focuses on niche markets of prime properties with a bespoke customized approach

Author: Ronald Ennik

12
13
14
REAL ESTATE
PRIME
5 BEDROOM HOUSE SOLD IN BRYANSTON | Cambridge Road | R6 000 000
SampleBrochure

GRACIOUS SECURE 5 BEDROOM ENTERTAINING FAMILY HOME

On stepping through the charming double volume entrance, one is greeted by a magnificent vista unfolding through the wooden picture window. The view seamlessly connects the dining room, family room, exquisite wooden bar, extensive patio and garden, weaving the perfect picture of an entertainer’s dream come true.

The formal lounge and dining room boast solid Chamfuti wooden floors. Stepping into the openplan living area, the granite and cherrywood kitchen caters to every culinary whim with its separate scullery, pantry, 5-burner gas hob, double oven, and dedicated veggie prep-bowl.

Discreetly tucked off the family room, overlooking the tranquil side garden, lies a delightful woodfitted study – ideal for the work-from-home executive. Privately situated on the same level, a spacious guest bedroom with a full bathroom welcomes overnight visitors with comfort and ease...

Bev Short 081 270 7196

bev.short@ennikestates.co.za

T: 011 788 0688 www.ennikestates.co.za Registered with PPRA

Debra Mann 083 666 5087 debra.mann@ennikestates.co.za

T: 011 788 0688

15
SOLD
5 4.5 3 Extras Central Vacuuming System Wine Cellar Gym Fibre in the Study
www.ennikestates.co.za Registered with PPRA
FEATURES Interior Bedrooms 5 Bathrooms 4.5 Reception Rooms 3 Studies 1 Exterior Garages 3 Staff Quarters 1 Carport / Parkings 5 Pool Yes Security Yes
16
REAL ESTATE
PRIME
SampleBrochure
3 BEDROOM TOWNHOUSE SOLD IN BRYANSTON | 46 Frans Hal | R2 800 000

You’ll never have to share your bathroom again

Park your car in the double automated garage and walk directly into this elegantly designed home. The welcoming entrance leads to the open plan flow of the dining room, lounge and kitchen, which offers a gas hob, space for a double fridge and two appliances.

The kitchen has fold back doors and opens onto the covered patio. The lounge opens onto the wrap around, easy to maintain garden, ideal for little ones and pets or a lockup and go. The guest restroom completes the downstairs area. The home has staff accommodation and is in a secure complex with 24 hour security.

Upstairs, you are able to enjoy another lounge or intimate area. There are three spacious bedrooms, all en-suite with full bathrooms and gas geyser. The main bedroom has its own balcony with fold back doors looking onto a scenic view. The ensuite offers a walk-in dress room, complete with ample cupboard space.

With easy access to the M1 and quick...

Bathrooms - Gas geyser, Upastairslanding which leads to bedrooms currently used as TV room, Kitchen - Granite top, Gas hob, Dbl Fridge, 2 wet appliances, Electricity - prepaid WiFi / Fibre

Bev Short 081 270 7196

bev.short@ennikestates.co.za

T: 011 788 0688

www.ennikestates.co.za Registered with PPRA

Debra Mann 083 666 5087 debra.mann@ennikestates.co.za

T: 011 788 0688 www.ennikestates.co.za

Registered with PPRA

17
SOLD
3 3.5 1 FEATURES Interior Bedrooms 3 Bathrooms 3.5 Reception Rooms 1 Exterior Garages 1 Security Yes Extras

www.ennikestates.co.za

18

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.