Ennik Estates Profile - Parkhurst

PRIME REAL ESTATE

CONTENTS 2 Custom-tailored Marketing A New Standard in Real Estate 4 Why transparency is Key The Advantages of a Home Inspection Report 5 Why a Sole Mandate 6 The Transfer Process 8 Use an estate agent who can say ‘No’ 10 Social Media Marketing 12 Decoding the Ennik Estates Logo 14 Sample Property Brochures

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Custom-tailored Marketing A New Standard in Real Estate Dear Homeowner,

Ennik Estates offers a boutique service to the prime residential property market in Johannesburg.

The Ennik Estates team comprises specialist consultants who were individually selected by CEO and founder, Ronald Ennik. He has over 35 years experience in residential sales, initially as a top agent for a national real estate group and 20 years as managing director of a large real estate business covering the Gauteng region As a boutique agency Ennik Estates offers each of its clients custom-tailored marketing strategies and material that is distinguished by its high quality and professional standard. This is produced by a dedicated team of creative professionals. The Ennik Estates Marketing System ensures that each home that is brought to market by Ennik Estates is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.

The Ennik Estates Marketing System provides an innovative approach to marketing homes - one which is bespoke, expert and focused. Our marketing material is distinguished by its high quality and professional standard, which is produced by a dedicated team of creative professionals.

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For every home that we take to market, we employ the services of specialist photographers with a wealth of creativity and industry experience, our photographers are able to encapsulate the style, stand-out features and ambience of your home. They use all the latest technology. Our in-house layout designer crafts our high quality marketing material.

The Ennik Estates marketing system ensures that your home is presented to potential buyers in an exceptional manner that reflects its stature and value. This is a key characteristic that sets Ennik Estates apart.

Warm Regards,

Ronald Ennik 083 273 2707

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Why transparency is Key The Advantages of a Home Inspection Report •

Home owners who undertake a Home Inspection Report prior to listing their home for sale will benefit from the transparency that this offers potential buyers. This gives them an immediate and distinct advantage over other sellers in the area and offers a buyer a sense of comfort.

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The report will show that you’re negotiating in good faith, and might encourage a buyer to accept certain defects in the home that they otherwise may not have. We have noticed the following amongst sellers who have had their homes inspected before taking them to market: 1) You gain an immediate advantage over other sellers in your area and are likely to sell faster.

2) The report tells every prospective buyer that your home has already been inspected for structural defects. They will no longer wonder if there are any unpleasant surprises waiting for them down the road.

3) If problems are detected, you’ll have a chance to correct them before a prospective buyer discovers them.

4) Eliminate the 11th-hour negotiations over the monetary value of repairs.

5) The existence of the report satisfies the buyer of the need to acquire his own Property Inspection report which may be introduced as a suspensive condition allowing the buyer to exit the deal if he finds it unsatisfactory. A common occurrence these days

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Why a Sole Mandate Owners often wonder if an Open Mandate when marketing their homes is a better option, believing that the more agents they have working on their property, the sooner they will achieve a good price for their house. In reality the opposite is most often true. The prime reason for this is that is that an open mandate is a disincentive to a good agent. Even if they commit the same effort to an open mandate (say three other agents) they only have a 25% chance of landing a deal. Whereas on a sole mandate a decent agent normally has a 70 to 80% of success and earning a commission.

“The Ennik Estates Marketing System is the cornerstone of our success. It is a well tried ‘sole mandate system’ that has achieved excellent results for me and for the hundreds of agents I have had the privilege of teaching over the years. It comes with a warranty that you may cancel our mandate, if you are unhappy with our service, with 24 hours notice” - Ronald Ennik

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PRIME REAL ESTATE

Transfer Process Agreement

finalised by Agent

Bank Cancellation Bond

The Transfer Attorney

Bank granting bond

1 Instructs cancellation attorney and release title and mortgage bonds

1. Deposit paid 2. Application for bond cancellation figures and Title Deed 3. Application for rates clearance/ levy clearance 4. Seller and Purchaser sign documents 5. Purchaser pays transfer costs 6. Receives rates clearance/ levy clearance 7. Receives cancellation figures and gives to Bond Attorney 8. Pays rates/levy clearance 9. Pays transfer duty 10. Receives rates clearance/ levy clearance certificate 11. Receives transfer duty receipt 12. Receives guarantees from Bond Attorney 13. Hands one guarantee to Cancellation Attorney

1. Purchaser bond granted 2. Bank instructs Bond Attorney

The Cancellation Attorney 1. Receives cancellation figures from bank 2. Hands figures to Transferring Attorney for preparation of guarantees by Bond Attorney 3. Receives guarantees to cancel bond 4. Arranges signature of cancellation documents

The Bond Attorney 1. Draws bond documents 2. Purchaser signs bond documents 3. Purchaser pays bond costs 4. Purchaser finalises insurance requirements 5. Bond attorney issues guarantees 6. Bond attorney hands guarantees to Transfer Attorney

Lodgement in Deeds Office Please Note 1* Deeds can be rejected for various reasons which the attorney will clarify. Should deeds be rejected the reason/s will be addressed by attorney, whereafter lodgement will occur.

2* Please note that in certain instances the bank can impose specific conditions that require fulfillment before they will allow bond registration to move forward.

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1. Deeds examined Deeds passed / rejected Deeds registered Attorneys finalise finances and account to Seller and Purchaser and advise council/body corporate of registration Special thanks to Faurie Nel Inc. - Attorneys Notaries Conveyancers https://www.freepik.com/free-photos-vectors/business’>Business vector created by ibrandify

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Use an estate agent who can say ‘No’ That’s my advice to home sellers in the current relatively slow-moving Johannesburg / Sandton homes market. It is essential that a seller squeezes the maximum value that he possibly can from his property sale. That is best achieved by using an agent who can draw a ‘line in the sand’ to a buyer and say: “No! That offer is not acceptable” This is possible and common under a sole mandate. But very difficult for an agent do that when knowing full well that the buyer can simply go to the next agent and say: “Will you take my low offer?”

Under an open mandate, the agent is inevitably compelled to take the low offer – and then begin the negotiation with the seller. But, unfortunately, the process has started at too modest a level, with a deal less likely to occur. Under a sole mandate the process is different. The buyer has no choice but to engage with the original agent, who is able to ‘control’ the negotiation like a conductor in front of his orchestra.

Google “Ronald Ennik Estates” Follow Ronald Ennik on his blog www.ennikestates.co.za

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Ideally, the sale will be sealed at a price more adjacent to seller expectations than if there were a number of agents working on the property – each prepared to take virtually any offer Sellers may expect that the best way to achieve a good price is to create ‘competition’ on their property. This is true, but in fact, it is competition between buyers – not agents. A good agent can create tension and competition between buyers in order to nudge the price upwards. But a solid sole mandated agent will also have the strength to say “No” if the initial price offer comes in too low.

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Why a custom-tailored approach

to marketing your Home Great SEO and digital strategy copy to go here...add stats for the platforms.

Facebook:

Twitter:

Instagram:

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Website:

LinkedIn:

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Decoding the Ennik Estates logo The logo was inspired by the Dutch infinity artist MC Escher. His work often depicted images with a 3D visual illusion effect. He painted staircases that seem to go up and up yet arrived at the beginning.

- The shape of the logo - your home is your fortress to the world, your castle, your safe haven. Your private secure space behind a "shield".

- The 2 "E"s of Ennik Estates are incorporated in an iconic three dimensional.

- The space within the logo is defined much the same way as a 3D architectural plan.

- The logo is rich in stature, with a solid sense of comfort, security and reliability.

- The relationship of the 2 "E"s touching symbolising the partnerships of "trust and cooperation" that we build with clients. And a coming together of buyer and seller.

It all comes together to reinforce the positioning of Ennik Estates as a quality real estate brand that focuses on niche markets of prime properties with a bespoke customized approach Author: Ronald Ennik

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3 Bedroom House FOR SALE IN PARKHURST | 13th Street, Parkhurst | R3 990 000

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R3 990 000 Offers from R3.990 million Set in a tranquil street...

Splendid flow and wonderful use of space and light lead out to the covered front entertainment patio with cocktail pool and built-in braai. A contemporary home favouring all seasons.

A magnificent double volume ceiling lounge and dining room sets a quiet tone to a blissful welcome home at the end of the your work day.

The formal lounge with featured gas burning fireplace and separate open plan dining room , both opening to the patio. The pulse of the home is the renovated kitchen using innovative dual access entrances to the lounge and dining room.

Downstairs a north facing guest bedroom with separate bathroom, and a study.

Upstairs the floating staircase offers two sunlit en-suite bedrooms, main bedroom with featured wall separating the walk-in dressing room...

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FEATURES Interior Bedrooms Bathrooms Reception Rooms Studies

Exterior 3 3 2 1

Carport / Parkings Security Pool

2 Yes Yes

Extras

Wine cellar. Astro grass. Gas fireplace.

Helen Polydorou 083 955 1710

Cailtin Thomas 082 301 3528

helen.polydorou@ennikestates.co.za

caitlin.thomas@ennikestates.co.za

T: 011 788 0688 www.ennikestates.co.za Registered with PPRA

T: 011 788 0688 www.ennikestates.co.za Registered with PPRA

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3 Bedroom House FOR SOLD IN PARKHURST | 13th Street, Parkhurst | R3 000 000

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R3 000 000 Brand New Stylish Release A beautiful front wooden double swing door invites you to naturally sun-drenched entrance hall and sunken lounge with double volume ceiling and featured navy wall. Lounge seamlessly flows via wooden and glass sliding doors to a gloriously decked al fresco patio with an Aegean blue and sunlit pool. Perfect to kick off shoes and relax.

This together with marble flooring, chic light fittings, and artful recessed and energy efficient lighting, reflect the calm, and fun ambiance of the home.

A well-proportioned sleek and trendy kitchen with granite counter tops, Gas hob, space for three appliances and a single door fridge with a kitchen nook, is open plan to the well sized 10-seater dining room, superb for interactive entertaining The master bedroom with sterling parquet flooring en-suite, offers a luxurious bath with overhead shower and double vanity.

Awesome floor to ceiling cupboards.

Additional two bedrooms with parquet flooring and floor to ceiling cupboards...

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FEATURES Interior Bedrooms Bathrooms Reception Rooms Studies

Exterior 3 2 2 1

Carport / Parkings Flatlet Pool Security

2 1 Yes Yes

Extras

Fire extinguisher, irrigation system.

Helen Polydorou 083 955 1710

Cailtin Thomas 082 301 3528

helen.polydorou@ennikestates.co.za

caitlin.thomas@ennikestates.co.za

T: 011 788 0688 www.ennikestates.co.za Registered with PPRA

T: 011 788 0688 www.ennikestates.co.za Registered with PPRA

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www.ennikestates.co.za

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