ENMU-Branded Coffee and Salsa

Proceeds to Benefit Scholarships

By Todd Fuqua

This spring and summer, Eastern New Mexico University partnered with two New Mexico-based companies to produce a pair of ENMU-branded products, with a portion of the proceeds to benefit ENMU scholarships.

Red Rock Roasters of Albuquerque, New Mexico, produced an ENMU-branded coffee dubbed Greyhound Grind, while Taco Box of Clovis and Portales, New Mexico, has created a special salsa known as Silver Dawg Salsa.

The owner of Portales business Sweetwater’s at Landall’s, Landall Goolsby (BFA 95), recommended Red Rock Roasters as the perfect partner for Eastern to market Greyhound Grind. Founded in 1993, Red Rock Roasters takes the craft of coffee roasting seriously, having won the New Mexico Coffee Roaster Competition in 2018 and is the only New Mexico-based roaster to score more than 90 points in a tasting by the Coffee Review.

“We are so excited to partner with ENMU to offer Greyhound Grind,” said Rachel Langer of Red Rock Roasters. “We took inspiration from the rugged natural beauty of the Llano Estacado, in which Portales is situated, and developed a mediumdark blend with great body and a long, sweet, chocolaty finish. We think it’s going to be a real crowd-pleaser.”

The coffee is available online at enmu.edu/GreyhoundGrind, or can be purchased in Portales at Sweetwater’s at Landall’s or Farmer’s Country Market.

ENMU received more than 200 entries for naming the new coffee product. Former ENMU student Karey Hogan (attended) was the winner for being the first to enter the Greyhound Grind name.

Silver Dawg Salsa continues a partnership with Taco Box that has been steadfast since owner Tom Martin opened his Portales location directly across from the ENMU campus in 1987.

“We are excited to partner with ENMU on this salsa,” said Taco Box owner Tom Martin. “It gives both of us a way to showcase and extend the partnership that we have had for more than 50 years. We think it is the perfect blend of heat and flavor.”

Jars of the salsa, named by ENMU professor Dr. Darrell Roe, are available at Taco Box locations in Portales and Clovis, and can be ordered online at enmu.edu/SilverDawgSalsa.