Penn Manor townlively.com
MARCH 10, 2021
662 5:0+, SERVING THE LOCAL COMMUNITIES SINCE 1954
VOL LVII • NO 46
Tips For Marketing With Websites BY DAYNA M. REIDENOUER
Lynda Charles (left), president and founder of Help The Fight, and Susie Dailey, patient coordinator, display some of the handbags that will be available for ticket holders to win in April as part of a designer purse giveaway fundraiser.
Designer Purse Fundraiser To Benefit Help The Fight magine having the opportunity to win a designer purse every day during the month of April. That is exactly the premise of a new fundraiser being planned by Help The Fight, a nonprofit organization that supports individuals living with breast cancer. As part of the designer purse giveaway, community members are invited to purchase a ticket, which will be entered into a random drawing. There will be 30 winners in the 30 days of April. Ticket holders must be 18 years of age or older to participate. “Each day we will pull a name,” explained Lynda Charles, president and founder of the organization. “The name that we pull will
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get the designer bag of that day. Spade, Tory Burch, Coach and others. Hopefully, people will buy more Sponsors are needed to fund the cost of the remaining bags. “We have a than one ticket.” The giveaway replaces the orga- lot of styles and colors,” Charles nization’s previous fundraiser, a pointed out. “With our choices, we designer bag bingo. “Last year, just are trying to appeal to as many people as possible.” prior to COVID, we Winners of the actually had our very “We have filled oil first designer bag tanks and put tires bags will be contactbingo at the Farm and on a vehicle for a ed by phone, and Home Center in Lan- one-vehicle family. their names will be caster,” Charles We have paid elec- announced on the reported. “People tric bills and bought ΩHelp The Fight loved it but with Christmas presents website and Facepage. COVID our fundraisby giving a family a book All proceeds will ing events have benefit the charity, altered, just as every- Walmart gift card.” one else’s has. We decided to do which provides breast cancer patients with funds to buy groceries, this for the month of April.” Currently, the organization has pay rent and mortgages, and cover about 20 bags that it purchased brand day care fees and medical bills. It also new by designers Michael Kors, Kate provides funds for cancer screenings.
“Wherever the need is of the patient is what we help with,” Charles said. “We have filled oil tanks and put tires on a vehicle for a one-vehicle family. We have paid electric bills and bought Christmas presents by giving a family a Walmart gift card.” Charles lost her mother to breast cancer in 1989 at the age of 49. In March of 2009, her sister was diagnosed with breast cancer. Soon after, the charity began. “Within weeks of our sister’s diagnosis, the assistant at our office was also diagnosed,” Charles recalled. “My husband, Dave, and I wanted to be able to help. We held a bake sale to help with their expenses. We raised over $9,000.” She said that in addition to the bake sale, the money was raised through sponsors and a sale of T-shirts.
See Marketing Tips pg 5
INSIDE THIS ISSUE Women’s Club Presents Plaque . . . . . . . .2 LCCD To Grant Scholarships . . . . . .2 Sports . . . . . . . . . . . . . . . .4 Free Community Meal Scheduled . . . . . . . .6 Business Directory . . . . . .6 House Of Worship . . . . . . .7 Classifieds . . . . . . . . . . . .9
See Help The Fight pg 5
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During the pandemic and the subsequent changes to shopping, dining, and business practices, websites have been indispensable. “More and more during COVID, (the internet) becomes the place where transactions happen. (People are) placing orders and buying products (online),” explained marketing expert Adam Grim. “ Websites are the first impression for the business. In most cases these days, people are looking at your website before they’re willing to have a call with you or stop by your location.” Grim has worked in digital marketing in Lancaster County for nearly a decade. With a business partner, he built Sparrow Websites before recently shifting his focus from doing the design work to helping business owners develop content and opening Bootstrap Local.