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April 2016

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April 2016

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FITNESS CONTENTS @FnBProMagazine fitnessnbeautypro

4 7 9

Welcome Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Industry News Editor’s Choice Proteins & Suppliments Feature

15

Shows & Events

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944


004 Industry News Fitness & Beauty Professional

Government unveils ambitious new strategy for cycling and walking

The strategy wants to make active travel “the natural choice for shorter journeys” by 2040 through investment in infrastructure. It includes ambitions to double cycling, reverse the decline in walking, reduce the rate of cyclists killed or seriously injured and increase the number of children walking to school. Launching a consultation to seek views on the new strategy, transport minister Robert Goodwill said it marked a shift from short term funding streams for cycling and walking to a strategic long term approach.

“The government’s blueprint to encourage more people to cycle and walk will benefit the whole of society by boosting the economy, improving health, cutting congestion and improving air quality,” said Goodwill. “Realising our ambition will take sustained investment in cycling and walking infrastructure. That’s why we have committed over £300m to support cycling and walking over this parliament and this will increase further when spending on enhancing and maintaining existing infrastructure is taken into account.” Following the end of the consultation on 23 May 2016, responses will be assessed and a final strategy published in the summer, when the government will also issue guidance to local bodies on developing local plans.

The initial strategy has been met with praise from some quarters, however British Cycling and CTC, the national cycling charity, have warned that “far more ambition” and investment is needed to make a lasting difference and place Britain on par with cycling-friendly countries such as Denmark and the Netherlands.

“The truth is that without sustained funding, this strategy won’t be worth the paper it’s written on,” said British Cycling policy adviser Chris Boardman, who wants the government to commit to £10 per person of cycling funding every year. “The government’s own figures show that investment is barely at £5 per head. Cycling’s ability to tackle serious societal issues such as obesity cannot be achieved on the cheap.” Active design has been a hot topic in recent months, especially in light of new research which found cities which strive to promote physical activity gain a significant economic advantage. The University of California study – which was commissioned by Nike and UK charity Sustrans – showed areas which foster physical activity enjoy economic benefits such as higher retail revenues plus lower healthcare and crime costs. Meanwhile, a recent report from Sustrans highlighted that three quarters of the public want the government to invest more cycling, while another found that the National Cycle Network has saved the UK economy ‘more than £7bn’ since it was established 20 years ago.


Fitness & Beauty Professional Industry News 005

9 in 10 parents blame tech for Study: Exercise helps youth inactivity, says ukactive young people battle ukactive has called for a major rethink of how children are engaged with physical activity, after new research found almost nine in ten UK parents feel tablets and smartphones are adding to Britain’s youth inactivity crisis. Ahead of the Easter holidays – when many more children are expected to play on screens than in the great outdoors – ukactive has suggested that the funding raised from the sugar tax levy announced in last week’s budget should be partly used to help families get active together during the school holidays. Pointing to the new research – in addition to its recent Generation Inactive report which warned that children’s sedentary lifestyles are a ‘ticking time-bomb’ for the NHS – ukactive is citing excess screen time as a major cause of youth inactivity. The latest poll of 1,039 parents, conducted by ComRes, found 75 per cent of parents agree that it is more difficult for parents today to encourage children to become physically active than for previous generations. As a result, ukactive is urging the government and technology companies to incentivise and reward developers who are creating technology which can get children moving. “It’s now much easier to hand kids the iPad or buy an Xbox game than build active habits,” said ukactive research director Dr Steven Mann. “Parents are facing a completely new challenge here so we need to think about how to support families with the right information and practical tips. This survey shows that parents see technology as a big barrier to exercise so we need to see some leadership from government and the technology sector, as well as activity providers, to improve the picture.” Youth inactivity is on the rise, with government data showing just nine per cent of toddlers are meeting the chief medical officer’s activity guidelines and ten per cent of children start primary school obese. In a bid to turn this tide, ukactive’s latest policy calls include recommendations for physical activity guidance to be given to new parents on the maternity ward, while experts would also like to see clearer advice on how to structure child’s play. “Giving children a balanced play diet is almost as beneficial for their development as a balanced nutritional diet,” said Dr Amanda Gummer, founder of Fundamentally Children. “Getting children playing actively with friends is like giving them the fruit and veg of the diet - it’s difficult to overdo them. Solitary screen time is more of the sweets and crisps of the diet - ok in small doses but needs balancing out with generous helpings of the healthy stuff.”

early psychosis

Offering personalised exercise programmes at local leisure centres could be the key to protecting young people suffering early psychosis from the statistical likelihood of an early grave, new research has suggested.

Scientists at the UK’s University of Manchester found that tailored 10-week exercise programmes can have a significant impact in reducing the symptoms of early episode psychosis among 18-35-year-olds, cutting the risk of numerous associated issues. The long-term prospects for young people who are diagnosed with psychosis are typically poor – with high rates of relapse, unemployment and premature death – while the antipsychotics they are prescribed also cause rapid weight gain. However the new study, which was recently published in the journal Early Intervention in Psychiatry concluded that exercise can serve as a valuable intervention.

Researchers recruited 31 people aged 18-35 who had been referred to local mental health trusts for treatment. With the participants’ help, the team designed personalised exercise regimes which were carried out under the supervision of a researcher for 10 weeks at local leisure centres. With the types of prescribed exercise having been tailored to individual tastes, the participants actually exceeded the target amounts of exercise; achieving 107 minutes of vigorous exercise training each week. At the end of the 10-week period, the participants completed a variety of standardised mental and physical health tests. As a control group, seven people who were treated by mental health services without an exercise programme were also tested.

On the standardised tests, the exercise group displayed a 27 per cent reduction in psychiatric symptoms, which was significantly better than the control group. Their brain functions also improved, and they achieved a slight reduction in body weight – going against expected weight gain from normal treatment. Frith added: “This was only a pilot study, but the improvements, particularly in psychiatric symptoms, were dramatic. Personalised exercise at local leisure centres seems to be a cost-effective and successful way to help these young people recover”.


006 Industry News Fitness & Beauty Professional

Activewear brand polls women’s preferences

To promote the launch of their new collection, women’s activewear brand StaeFit polled 2,000 fitness conscious women nationwide to lift the lid on their behaviours and attitudes towards health and fitness in 2016. The survey found that when women start to take their health and fitness more seriously at the average age of 28, their biggest priority becomes purchasing good quality sportswear (57%) followed by downloading more fitness apps (37%) or purchasing gym equipment for home use (34%). And it seems comfort is by far the most important factor for women when choosing sportswear (80%), followed closely by value for money (66%) and technical factors such as the fabric and suitability for its purpose (52%). The brand was not very important to women with only 10% citing it as a consideration. Whilst women approaching their 30s are taking fitness more seriously and exercising more frequently, not all of the effects are positive, with almost a quarter (22%) of women suffering from persistent skin rashes and dermatitis, as well as odour and chaffing which can also lead to ‘joggers’ nipple’. The problem is compounded by women’s increasingly busy lifestyles which mean almost half of women (46%) are leaving their gym kits on without getting changed or showered post workout, which is one of the main causes of skin rashes and dermatitis. With one in five women complaining that it’s virtually impossible to get out of tight gym tops, this could explain their reluctance. As a consequence, almost a quarter of women have sought advice from a doctor, dermatologist or healthcare specialist and seven in ten women are opting to go commando when working out. ‘Thin’ makes way for ‘Fitspiration’ 2015 marked a healthy shift away from traditional ‘thin’ celebrity images with a move towards ‘fitspiration’, real body trends fuelled social media channels such as Instagram. 2016 looks set to continue this evolution, as it’s revealed women are shunning the ‘FITSPO’ phenomenon, with almost half (45%) of British women claiming they find the notion too extreme because it does not take into account genetics and lifestyle factors. One in five women even consider ‘FITSPO’ as bullying and shaming tactics. Instead women are digging deep and finding inspiration from within: ‘SELFSPIRATION’, with almost half (48%) of British women claiming they are motivated primarily by themselves, followed closely by friends (21%) and trained gym instructors (21%). This refreshing shift is further reflected when women were asked which public figures they finding inspiring when it comes to fitness, with professional sports stars Jessica Ennis Hill and Rebecca Addington topping the bill over celebrities including Kelly Brook, Vicky Pattison, Charlotte Crosby, Jessica Alba and Khloe Kardashian. From an aesthetics perspective, however, when describing their ideal body women aspire to having a rack like Holly Willoughby, legs like Kate Middleton, a bum like Kylie Minogue and abs like Jessica Ennis-Hill’s.

Real food for real results

Launched by a group of likeminded health enthusiasts from Australia and the UK, Purition is a brand of wholefood supplements built upon the belief that nothing beats real wholefoods when in comes to getting and staying in the best shape of your life. And that’s Purition pronounced like nutrition with a purr, not like Puritan, which were a group of English Reformed Protestants in the 16th and 17th centuries who sought to “purify” the Church of England from all Roman Catholic practices, maintaining that the Church of England was only partially reformed. But it’s an easy mistake to make.

By combining real foods, like nuts, seeds and coconut, Purition have formulated a variety of high protein, gluten free, low sugar wholefood smoothie mixes which can be combined with either milk, nut milk or yoghurt to create healthy meal replacements, which can easily be incorporated into most healthy eating plans.

For anyone with even the slightest interest in their health, this notion of clean eating or JERF (Just Eat Real Food), is amongst the most simple and compelling for anyone to get onboard with. Eating foods loaded with health benefits in a form closest to their natural state would be a good strategy for any of us to adopt.


+ Body Fat + Lean Weight + Hydration + Metabolic Rates Using Bioelectrical Impedance to monitor Body Composition

Call us on: 01624-629571 to find out how you can measure your body fat and lean muscle.


008 Editor’s Choice Fitness & Beauty Professional

David Lloyd Leisure appoints eCRM specialist ITG Creator London, 29 March 2016 - Europe’s leading health and leisure group David Lloyd Leisure (DLL) has appointed eCRM specialist ITG Creator to provide it with more appealing and responsive customer communications. The contract will see ITG Creator develop an intelligent electronic customer relationship programme for the leisure group to boost customer acquisition and retention. This involves the delivery of personalised email communications that are localised and better tailored to recipients. Commenting on the deal, DLL group CRM manager Chris Humphries said: “We were looking for a significant uplift in our creative executions, promoting the depth and breadth of the club offering in order to provide better engagement with existing and potential members. “ITG Creator demonstrated a true understanding of our requirements, along with the expertise to execute the strategy we were looking for – and provide us with detailed results reporting to accurately measure ROI.” ITG Creator currently provides eCRM services for international retailers and brands, including Virgin Media, Merck Sharp & Dohme and TUI Group. It specialises in analysing the online activity, preferences and interests of its clients’ existing and prospective

customers. It uses this data to trigger tailored messaging at key touchpoints of customer online engagement. Its eCRM programmes are supported by websites, apps and social media. It sent out over three billion targeted emails in 2015. In February, the company received significant investment when it was acquired by marketing services and technology business Inspired Thinking Group (ITG). ITG Creator’s eCRM specialisation complements ITG’s core technology offering – its marketing automation platform Media Centre, which forms the marketing operations backbone for major brands and retailers, including M&S, Puma, Heineken, Sainsbury’s and Audi. ITG also provides its clients with extensive local marketing, retail strategy and print management, placing over £50 million of print each year. The group has recently opened offices in New York and Chicago to support its expansion into the USA. The ITG Creator acquisition will enable it to offer a far deeper level of customer insight to its global client base. Following the acquisition, ITG now employs over 520 marketing and data specialists, and has a turnover in excess of £85 million. It recently joined The Sunday Times Tech Track 100 of the fastest-growing technology companies in the UK.


010 Proteins & Suppliments Fitness & Beauty Professional

HTC Health wins award for

Best Food Supplement Wholesaler HTC Health, a leading distributor of bulk health food supplements, today announce that they have been named Best Health Food Supplement Wholesaler in the prestigious 2016 Acquisition International Business Excellence Awards.

The Business Excellence Awards celebrate the outstanding performance and results achieved by the leading lights across the corporate world. They are one of the UKs highest profile awards and focuses on the quality of the organisation and the strength of the management team. The Awards attract a wide range of entries from across all sectors. Following a week of intensive judging by a panel compromising of the three directors at Acquisition International Global, HTC was picked out as a winner amongst 7 other nominees; companies both large and

small. Members of the judging panel are highly experienced, with a combined total of 40 years in the industry. HTC Health is a fast growing, independent business which has been established for over 20 years. They have a successful track record of sourcing and supplying bulk supplements, vitamins and sports nutrition supplements in a form of soft gelatine capsules, vegetarian capsules, tablets, gummies, hard capsules and powders. Berenice Drury, Managing Director at HTC Health, says of the win, “Receiving this award is a fantastic endorsement of the service our company is providing internationally. We are extremely proud of what we have achieved so far. HTC will continue to go from strength to strength and this award further underlines our commitment to continued success and expansion.”

Kinetica Sports Launches

NEW On-the-Go Indulgent Protein Bar Sports nutrition specialists, Kinetica Sports have unveiled a delicioulsy tasty and healthy protein bar to complement their already well-established range. The NEW Protein Deluxe is a high protein, low sugar (2.3g) bar available in two great tasting flavours: • Cookies & Cream – crunchy vanilla biscuit flavour with a layer of caramel and milk chocolate coating – 21g of protein! • Chocolate Brownie – crunchy chocolate with a layer of caramel and milk chocolate coating – 20g of protein! Building on extensive R&D capabilities this bar offers the much sought after balance between high protein content, quality texture and superior taste. Protein Deluxe is a nutritious and convenient snacking option perfect for people looking for that low sugar, high protein fix to support their diet and training. A recent independent

consumer survey by Kinetica revealed that more than 40% of respondents consume protein bars as a means of convenience. What’s more, IRi values the burgeoning sports bar market at £10.9m with sales up 28.5% (ref The Grocer, 26 Sept 2015). Paul Donegan, Managing Director at Kinetica Sports says, “High Protein snacks are challenging the more traditional convenience purchases and we are thrilled to be introducing Protein Deluxe to our range of bars. This delicious and convenient bar is an effective way to incorporate high protein and low sugar into the diet as a healthy alternative – whether it’s inbetween workouts, in the office or on-the-go. The two new flavours are perfect for those looking for a quality

indulgent treat without the guilt.” With disruptive gold packaging that is sure to stand out on shelf, the core low sugar high protein message is clearly accentuated alongside the striking flavour variant imagery. Protein Deluxe will appeal to a new wave of lifestyle consumers and a growing convenience retail channel. The RRP for the 65g Protein Deluxe is £2.79. Protein Deluxe is batch tested within the World Anti-Doping Agency (WADA) framework by the LGC to ISO Laboratory 17025 standards. Kinetica’s existing range of high quality protein bars include: Protein+ and Crisp Pro. www.KineticaSports.com


012 Proteins & Suppliments

Fitness & Beauty Professional

BEE POLLEN

CIVILIZATION’S MOST SACRED AND POWERFUL SUPERFOOD! Life begins with bee pollen.

Since the dawn of time, civilizations from around the globe have known about the power of bee pollen as a sacred source of energy, rejuvenation, longevity and healing. The ancient Greeks used it for increased stamina, and it was used as an energy enhancer even at the very first Olympic Games. The famous Greek physician and philosopher Hippocrates once said ‘Let food be thy medicine and medicine be thy food’, and bee pollen epitomises this philosophy perfectly. It was found in the tombs of the Pharaohs in ancient Egypt. The Aztecs wore vials filled with pollen around tZheir necks as a tonic, and it’s still actively used in Chinese medicine.

What is pollen anyway?

These microscopic, dust sized granules are the genesis of all plant life, or the fertilizing element on the stamen of all flowering plants. As well as their obvious job of pollinating plants for reproduction, collect pollen to take back to the hive, where they feed it to young bees. What remains is collected for human consumption. Bee pollen is the richest source of nutrients found in nature in a single food. The list of nutrients is astounding. • 27 vitamins and amino acids • 28 minerals and antioxidants • 11 enzymes & co-enzymes • 24 Beneficial fatty acids • 11 carbohydrates Bee pollen is perfectly balanced by Mother Nature to feed your cells, and to re-energise and rejuvenate your life.

What can it do for you?

It provides nutritional support for your immune system, digestion, hair, skin and nails and can help to boost your energy and help your body to recover faster from strenuous exercise or illness. There are numerous scientific studies (just Google bee pollen!) showing the benefits of taking bee pollen every day.

Who can take bee pollen?

Why, everyone of course! It’s the perfect natural multivitamin supplement. It can support the diet of young children who refuse to eat their greens. Just open the capsules and sprinkle the delicious contents on anything they eat or drink. Perfect in a smoothie, or on their cereal or toast. It’s great for people from all walks of life, from busy working mums to seniors who could use a boost to their energy. Even celebrities love it...

Why Nature Bee Potentiated Bee Pollen?

Although pollen is granular in its raw form, the cell walls of pollen are incredible hard. Imagine a kernel of popcorn before it’s been popped! We developed a unique process to rupture the tough cell walls to make the pollen more digestible. This allows your digestive juices to absorb the nutrients faster and more efficiently. Nature Bee Potentiated Bee Pollen is a pure, wholesome natural vegetable food in a capsule. It is NOT made in a laboratory and full of dead chemicals mixed with fillers and preservatives! Bee happy... bee healthy, become a bee pollen bee-liever. Find out how you can thrive from the hive and see our range of bee hive products. Visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95


Fitness & Beauty Professional 013

Brits spent £249,600,000 on unused health and fitness clothing and equipment in 2015 Gym membership cost on average £40 per visit in 2015 1 in 5 now has some form of gym equipment in the home

FITNESS FADDISTS in the UK are investing heavily in health and fitness clothing, equipment and gym memberships that are going unused, according to new research The survey of 1,000 UK adults, carried out by beabetteryoucourses.co.uk as part of the 2016 Fitness Knowledge Report, found that despite many gym goers claiming that the help of nutrition and fitness professionals, such as PTs, is cost-prohibitive many are making uneconomical choices towards other aspects of health and fitness. The data shows that the nation has spent more than £249,600,000 on gym clothing and equipment that has gone unused in the last year.

UK adults spent an average of £52 each in 2015 on health and fitness clothing and equipment – with 1 in 10 admitting they never once used what they bought. According to the data, the average pair of running trainers costs £37, despite the average Brit running just 11 miles per year – a cost of £3.36 per mile.

continues overleaf...


014 Fitness & Beauty Professional

The research also found that gym goers spent an average of £550 on gym membership in 2015, despite only having been 13.5 times in that time – a cost of £40 per visit. Simon Bubb, managing director at beabetteryoucourses.co.uk said: “When making the commitment to getting fit and healthy, the investment should be more than just financial - it’s about investing the time and mental energy, as well as physical, into making a lifestyle change. It’s very easy to sign up to a gym, go shopping and kit yourself out with the latest fitness gear, but what use is it if that investment lays dormant?

“British adults should consider the most effective way for them to get fit and healthy which fits in with their budget - whether that’s a combination of pay-as-you-go fitness classes and home workouts, or personal training sessions to keep them on track. It has to work for the individual, and they need to be able to maintain it so their investment isn’t in vain.

“Many believe that PTs and the help of fitness and nutrition professionals is cost prohibitive - and they so many are splashing out on equipment and clothing which they don’t have the motivation to use. One of the key things a PT can provide is that motivation and the extra support needed when establishing a new lifestyle.” Many UK adults are now also happily spending money on home gym equipment instead of professional fitness help – which the survey found also appears to be an uneconomical choice. 1 in 5 (19%) of Brits now has some form of gym equipment in the home, yet the majority (53%) use it less than once per month. Women aged 26-45 years old are the most likely to have some sort of home gym equipment – but 1 in 3 admit this is more to do with feeling self-conscious while exercising in public, than with the cost. The see the full 2016 Fitness Knowledge Report, please visit: www.beabetteryoucourses.co.uk/fitnessknowledge/


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ELEVATE

016 Shows & Events Fitness & Beauty Professional

ELEVATE TO HOST HUNDREDS OF SUPPLIERS AT HEALTH, EXERCISE & PERFORMANCE EVENT With the new Sporting Future strategy revealed by the DCMS, one of the government’s focuses for 2016 is encouraging participation in physical activity across the nation. The launch of Elevate will provide a platform to facilitate discussions between 1,000’s of key decision makers who are best placed to tackle the growing physical inactivity challenge. During May 4-5, at London Olympia, Elevate will host 100’s of speakers and exhibitors presenting the latest knowledge, research and product innovation from a variety of sectors. London Sport and The Institute for Sport, Exercise and Health have recently been confirmed as lead supporters of the event. Max Quittenton, Director of Elevate, comments, “Tackling physical inactivity is widely recognised as politically, economically and socially more important than ever. An independently researched, balanced, free-to-attend event of scale, in London, will help accelerate progress first regionally, then nationally and in the near future internationally. The response so far has been fantastic: a large number of the most influential brands, experts and organisations are already supporting the event.” Consisting of seven feature areas, two attractions and 150 exhibitors, attendees will learn about how the connections between exercise, health and performance are strengthening. With inspiring attractions, practical demonstrations and innovative products & solutions feature areas including a skills pavilion and technology walk, attendees will be able to immerse themselves with the latest products and research designed to facilitate future cross-sector collaborations. Exhibitors include, Anytime Leisure,

Pulse Fitness, Intelligent Health, Netpulse, Xn Leisure, Keiser, Youth Sport Trust and TRX. Matrix, regarded among the world’s premier commercial fitness brands, are one of many organisations exhibiting. Gemma Bonnett, Director of Strategic Marketing EMEA & UK at Matrix comments: “Elevate is an important opportunity for professionals to come together, learn from each other and contribute their perspectives on how to tackle physical inactivity. Matrix will be showcasing our latest innovative products and partners which illustrates exactly how physical, health and performance are moving closer together.”

In addition to the exhibition, Elevate will welcome over 100 speakers across academia, industry, healthcare and performance, who will share knowledge and ideas on strategies to increase participation, physical activity for health and well-being, and future performance. These free to attend sessions, will discuss the latest developments and research, with speakers including representatives from DCMS, Public Health England, Loughborough University, Optima-life, TFL, Sainsbury’s and Life Fitness.

Firstbeat Technologies, the leading provider of heartbeat analytics for sports and wellbeing, will also be exhibiting this coming May. Firstbeat CEO Joni Kettunen comments: “Here at Firstbeat, we transform heartbeat data into personalized insights for improved well-being and performance. Elevate is the perfect opportunity for us to meet with health, wellness, and performance specialists for a conversation about how we make concrete connections between lifestyle choices and personal well-being. We are eager to demonstrate how our Lifestyle Assessment product can guide the way to more balanced and fulfilling lives.”

For the full list of exhibitors at Elevate and to register for your free pass to attend, please visit: www.elevatearena.com


THE ARENA OF EXERCISE, HEALTH & PERFORMANCE

FREE-TO-ATTEND SEMINAR STREAMS Physical activity for health & wellbeing Supported by:

Inclusivity: Strategies to increase performance

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Physical activity as preventative care





Digital therapies - physical activity and selfmanagement of health and wellbeing

Understanding inactivity and how to increase participation



Healthy partnerships - collaborative approaches to delivering greater participation



Digital and wearable technology and behaviour change - supporting people to become more active



Data driven participation - the game changer?



Physical activity and workforce wellbeing



Designing in activity - strategies for creating healthy spaces



Exercise for healthy bones and joints



Integrating physical activity into the cancer pathway



Understanding the benefits of physical activity for mental health and mental wellbeing



Understanding the role of physical activity for health and wellbeing of children



Active ageing - using physical activity to optimise health and wellbeing in older adults



Successful strategies for active travel



Physical activity and health in practice



Strategies for engaging children in greater activity

Future performance Supported by:

Sponsored by:



Athlete health and wellbeing - injury and illness



Training and preparation for optimal performance



Athletic recovery strategies and performance



How can advances in elite performance inform and support public health?



Effectively detecting and developing talent



Performing when it matters



Tools, technology and techniques for performance analysis



High performance brain function

Supporters:

EXHIBITION Featuring over 100 exhibitors displaying a wide range of knowledge, ideas and products. The 2016 Elevate exhibition is curated into two attractions and seven feature areas. See www.ELEVATEARENA.com for full details.

FREE TO ATTEND – REGISTER NOW W W W. E L E VAT E A R E N A . C O M

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018 Shows & Events Fitness & Beauty Professional

BODYPOWER 2016 ON A MISSION TO GET THE UK MOVING ‘Fitness for all’ is the key message of BodyPower 2016

BodyPower is the ultimate destination for experienced and fledgling fitness enthusiasts. Over 80,000 visitors attended BodyPower last year and 2016 is expected to be even busier. With over 400 exhibitors, hundreds of product launches, and the world’s best fitness athletes the event provides insight and entertainment for newcomers as well as seasoned fitness enthusiasts. BodyPower has a range of features designed to encourage a healthier, more active lifestyle. Making fitness more accessible and less daunting is a key aim of BodyPower 2016. Coaches and trainers will be on the show floor, giving top advice on training and nutrition while the shows features have been designed to arm the public with the tools to get out and lead a healthier and fitter life. Teaching the basics through a range of fun and interactive seminars, have-a-go sessions and Q&A’s is at the heart of BodyPower 2016. “We are on a mission to get all of the UK active and healthy. We have a range of features designed to help people achieve a healthier lifestyle” commented Managing Director, Steve Orton “BodyPower has grown year on year and is a positive place to be for athletes and newbies alike. There are two sides to the show, the side helping to get the general public active by teaching the basics in a fun interactive way and the other side for the pro-athletes who live for lifting and competition” Some of the key features include: •

Back to Basics Zone. The zone will be a hub of fitness education and learning offering novices workshops, live demonstrations, have-a-go educational sessions and Q&A sessions with industry experts.

The Academy. Visitors will have the chance to learn an array of fitness tips and tricks from leading experts in the world of health and fitness. Visitors can enjoy a range of seminars, discussions and demonstrations on a variety of subjects

Healthy Eating Kitchen. Nutrition is key to a healthy and balanced lifestyle and the Healthy Eating Kitchen offers visitors a chance to learn new culinary skills through interactive cooking challenges while learning the benefits of food prep and eating right on the move.

BodyPower Games High intensity functional fitness classes are a workout trend sweeping the UK. At BodyPower visitors can watch some of the nation’s top competitors vying for cash prizes whilst learning how functional training can make you fitter, stronger and healthier at the same time.

Girl Power returns for a second year after a hugely popular debut. The zone will focus on providing a motivational and educational programme for any woman interested in becoming healthier and stronger through a series of interactive workshops, live demonstrations and Q&A’s with inspirational trainers and experts.

BodyPower Gym makes its debut at BodyPower 2016, with a centrally located workout area filled by some of the best trainers and coaches. Perfect for fans looking for advanced training tips from their icons as well as for beginners looking for expert advice as well as live demonstrations.

BodyPower will continue to be the home of elite athletes with a range of competitions including the Combat Zone, Strongman, Fit Factor and the USN BodyPower Classic, one of the country’s most prestigious bodybuilding competitions. Other features include the new BodyPower Awards, the BodyPower Pro Show, the British Weightlifting Zone and the Super Theatre. Tickets are available to buy at www.bodypower.com/tickets For more information, please contact Matt Bowen or Luke Karmali on bastion@bodypower.co.uk or 02072967900 For Information on BodyPower Expo please visit www.bodypower.com. BodyPower Expo is organised by BodyPower Ltd. 605 Suite - Holly Court, Holly Farm Business Park, Honiley, Warks, CV8 1NP, UK


FB Fitness & Beauty Professional www.fitnessnbeauty.co.uk

April 2016


BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome 4 7

Industry News

9

Anti Ageing & Skincare Special

Editor’s Choice

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

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004 Industry News Fitness & Beauty Professional

Albéa launches Cats’Eyes a new range of mascara fibre brushes for a wide eyed look On the occasion of the Cosmopack tradeshow, which was held on 17th-20th March 2016 in Bologna, Italy, Albéa presented Cats’ Eyes, its new mascara family of extra slim fibre brushes. With this new range, the French supplier promises a wide eyed look, especially for Asian women. As every year, Albéa presented a new range of mascara brushes at the Cosmopack trade show in Bologna. The Cats’ Eyes range features a series of extra slim fibre mascara brushes to enable agility in application. “The extra slim design is very user-friendly and is suited to all types of lashes, even the small, straight and stiff ones,” explains the French supplier. Two new brushes The new range includes two new brushes: Panther and Lynx. With its curved shape and its short fibres, the extra thin Panther brush was designed to deliver a perfect combination of coating and curling performance. “Its design offers great agility in the gesture: the ergonomic curved comb brush pushes and curls

simultaneously all the lashes from the root,” explains Albéa.

As far as the Lynx brush is concerned, it was designed to maximise volume. Thanks to its thin design, it is a very intuitive tool. The threaded rod reaches easily the base of the eyelashes and pushes them up to achieve a wideeyed look. “This extra slim brush with short fibres provides immediate access to the formula: in one stroke, the brush coats the lashes from root to tip for exceptional volume.” The two brushes are completely customizable from brush design to fibre options.

These innovative brushes have been developed through the Albéa Tips Studio. This program brings together all the group’s expertise and experience in applicators, from fibre and plastic mascara brushes to lipgloss, eyeliner and other beauty tips. It offers global opportunities for creating, developing and producing applicators for all-new beauty gestures and make-up effects. Albéa will also introduce its new Cat’s Eyes range to Korean brands on the occasion of the next MakeUp in Seoul show, which will take place on 6-7 March 206 at the Conrad Hotel in Seoul.

New pack finishes Furthermore, the two packs presented by Albéa featured a special texture, developed in partnership with Eschmann Textures. This unique CeraShibo technology, which consists in the insertion of special sheet in the mould, can be applied on custom bottles as well as on Albéa’s stock mascara bottles.

Isamaya Ffrench hosts edible cosmetics dinner in London YSL Beauté UK’s Makeup Ambassador Isamaya Ffrench revealed the results of a culinary project she has been working on at a dinner held in East London’s Bistrotheque loftrestaurant last week. It’s been reported that the culinary cosmetics project, named Ffrench Pharmaceuticals, was concocted by the 25-year-old Chelsea College of Art graduate and make-up artist, in partnership with the restaurant’s owners Pablo Flack and David Waddington. Ffrench’s passion for the culinary world is thought to have inspired the project; she trained as a chef five years ago. Ffrench is reported by WWD to have said: “I’ve always loved cooking,

and when I started speaking to Bistrotheque we came up with the idea of culinary cosmetics and also packaging everything to look like pharmaceuticals, because people are so obsessed with taking medicine and supplements or having Botox these days.” Sign up for your free email newsletter Among the six courses served were: Layered Collagen BBLT, Foie Gras Parfait, (Bot)Ox Cheeks and an all-edible chocolate lipstick.


Fitness & Beauty Professional Industry News 005

Brazil promotes the Amazonian Lacoste celebrates summer of global forest’s bio-economy to the sport with new scent cosmetics industry

SEBRAE, a company that supports micro- and small businesses in Brazil, has launched a project for promoting and developing the Amazonian companies that contribute to the cosmetics value chain with sustainable practices. The idea is to provide some help with research and development as well as opportunities to access domestic and global markets. The Amazonian forest covers about 4 million km2 throughout the Brazilian territory. As the lungs of the Earth, it shelters the greatest biodiversity, natural resources, and traditional knowledge in the world, and represents a unique potential for identifying new cosmetic actives. Today, Brazil intends to develop a real bio-economy with this heritage. “We don’t just aim to be a source of raw materials, but rather to develop partnerships and knowledge and become the leading supplier of authentic, quality products derived from biodiversity,” explains Maria Beatriz Martins da Costa, CEO of Planeta Orgânico / Green Rio, a platform that promotes sustainable initiatives and a partner of the project. Getting the whole branch structured The SEBRAE project, named “Cosméticos de base florestal da Amazonia”, gathers Brazilian state representatives of the Amazonian region: Acre, Amapá, Amazonas, Pará, Rondônia, Roraima, Maranhão, Mato Grosso, and Tocantins. Each of them coordinates the project for the promotion and competitiveness of local and independent ingredient producers, who are real guardians of Brazil’s biodiversity. “About sixty microbusinesses are involved right now, but we estimate they only represent 2% of the potential. So, there still remains 98% to be explored in order to develop,” declares Aécio Flavio Ferreira da Silva, Director of SEBRAE – State of Amazonas. The project is based on a coordinated policy and the creation of partnerships with institutions and universities. It aims at activating performance levers like the access to knowledge in technologies and innovation, in particular with the validation of extraction techniques, the distribution and the study of production chains, profit distribution, regulatory issues, and the opening to cosmetics markets. During their visit in France, the SEBRAE representatives of the different Brazilian States concerned met their Cosmetic Valley counterparts to discuss a partnership.

Just in time for this summer’s jam-packed sporting season, Eau De Lacoste L.12.12 Energized has been created as a tribute to Lacoste’s sporting heritage and passion for the game. The new limited edition scent for men has striking top notes of fiery ginger and cool mint with cedar leaf and citrus to make the man wearing it feel exhilaration, pride and joy. The heart contains the masculine floral, tuberose and this is followed by Lacoste’s signature leathery notes at the base.

The stylish and sleek bottle features the unmistakable Lacoste icon of the crocodile, however it has been given a colourful and upbeat edge with recognisable world flags to highlight the world’s upcoming sporting stage. The brand says the advertising campaign will be engaging, fun and contemporary with digital videos to enrich the launch. A series of mini animations will be shared via social media to give an upbeat guide for the sports enthusiast. Sports fans will be able to download playful emoji icons such as Lacoste crocodiles and vibrant sports motifs for text messaging and social media during Euro 2016 and the Olympics. Fans will also be encouraged to use the #LacosteEnergized hashtag to incite a buzz around the launch.


006 Industry News Fitness & Beauty Professional

Dubai Healthcare City developing world’s largest wellness village The developers of Dubai Healthcare City – a health and wellness destination occupying over four million square feet – have announced plans create “the world’s largest wellness village.”

The Dubai Healthcare City Authority are expanding the city, which launched in 2002, to feature a WorldCare Wellness Village which will occupy an area equivalent in size to 16 football fields. Located on a waterfront site in Al Jadaf Dubai, the village will contain 810,000sq ft (75,200sq m) of built up area with holiday villas, personalised spas, sports venues and other health and leisure facilities. The village will be anchored by a 100,000sq ft (9,200sq m) Wellness Center that will focus on prevention and management of diseases and ailments by offering comprehensive medical programmes built around patient education and lifestyle change. “We are confident that the expansion will drive wellness tourism together with medical tourism, boosting Dubai’s diversified economy,” said Dr Raja Al Gurg, executive director of the authority. “It will bring together unique wellness concepts and specialised services such as rehabilitation, counseling, sports medicine and elderly care for both residents and visitors. “The eco-friendly spaces will be designed to serve wellness and rehabilitation needs through features such as therapy zero-gravity pools, spas, and rigorous exercise and diet facilities.” The village, proposed as “the world’s largest wellness concept”, is being driven by US-based medical consultant WorldCare International and developed by Dubai’s MAG Group. The architects masterplanning the project have yet to be revealed.

The site is expected to be operational in four years time. Dubai Healthcare City is already home to two hospitals and more than 120 outpatient medical centres and diagnostic laboratories. The expansion into wellness reflects a growing trend, which has seen the likes of Delos develop a billiondollar wellness district in the US state of Florida. The WorldCare Wellness Village will form only a small fraction of the Dubai Healthcare City Authority’s ambitious expansion plans. The organisation intends to develop land over 22m sq ft (2m sq m) with homes, hotels, public spaces, medical facilities and leisure buildings that “improve wellbeing and lower healthcare expenditure in the long term.” Bader Saeed Hareb, CEO of the city’s investment branch, said: “As projects take shape, there will be a significant impact on the overall health of our communities, giving impetus to more opportunities to develop unique wellness concepts.”

Shangri-La to open 145-acre resort on Sri Lanka coast

Shangri-La is opening a 145-acre resort on Sri Lanka’s southern coastline on June 1, 2016, with a 12-treatment-room Chi The Spa. The spa will be located in a secluded area of the resort with lush tropical greenery and soothing water features and decorated in Shangri-La’s signature Chi style, along with local design elements. The twelve treatment rooms will include both indoor and outdoor pavilions. The menu also features Chinese and Ayurvedic treatments and incorporates movement into its signature therapies. Body massage, exercise, stretching, hydrotherapy and movement of the mind through relaxation and meditation all feature prominently into the Chi spa philosophy, which maintains that these practices combine to assist the body’s

natural renewal. Guests can also undergo a private consultation with nutritionists and ayurvedic doctors to create a bespoke wellness experience through personalised programmes. The resort also includes a health club, dive centre, 30m lap pool, freeform pool and tennis courts. Hirsch Bender Associates have designed the spa and suites, and Singapore-based designers Chao Tse Ann Partners have worked on the restaurant interiors. The beachfront resort will include 300 bedrooms – including 26 suites with private butler service – tropical gardens, an

18-hole golf course, an artisan village and a range of dining, event and entertainment options. The Village is designed to preserve Sri Lanka’s traditional artisan communities, and features four traditional huts where craftsmen create, exhibit and sell items including pottery, ceramics, wood carvings and weavings. In the evening, The Village will transform into an entertainment venue, showcasing Sri Lankan music and dance performances of Angampora, Sri Lanka’s indigenous martial art. Shangri-La is also slated to open a second hotel in Sri Lanka – the Shangri-La Hotel, Colombo – in 2017.


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008 Editor’s Choice Fitness & Beauty Professional

Lavish has a birthday make-over! Lavish the specialist spa & beauty gift website is celebrating its eighth birthday with a website makeover. Lavish was launched in 2008 by Susi Pink with a small collection of 30 locations. Since then Lavish has partnered with over 500 spa & beauty locations throughout the UK.

The new improved website, features a responsive design so that the site can be easily accessed from any pc, mac or mobile device. The Spa & Salon Directory has been redeveloped and greatly improved. It allows customers to more easily find spa & beauty locations to spend their Lavish vouchers. They can now simply search by treatment type, location or spa type and the site is linked to google maps so that the choice of relevant and nearby locations can be seen at a glance. The directory itself features plenty of gorgeous photography so that spas and salons can showcase what they have to offer. The Spa & Beauty Gift Shop features the classic Lavish Monetary value vouchers plus in addition Spas and Salons are also able to retail their own gift vouchers at www.lavish.co.uk making Lavish one of the top on-line destinations for spa & beauty gifting. Lavish vouchers are sold on-line and can then be spent at the spas & salons listed on the online directory. For customers it makes gifting Spa days and Beauty treatments a pleasure to give and a delight to receive. Founder Susi Pink says “I am really proud of the updated website and l look forward to welcoming more spa & beauty salons to our directory and ultimately bringing new customers to their business with Lavish Vouchers to spend on spa days and beauty treatments.” To find out more about listing your Spa & Beauty business with Lavish go to www.lavish.co.uk.


Age is not a number... ...it is a frame of mind. 010 Anti Ageing & Skincare Special Fitness & Beauty Professional

How many times have we been told that‌but today that is truer than ever because we live in a wonderful age where science has made so many leaps in so many directions.

Things have changed. Thanks to global research and development by medical institutions, universities and skincare companies, anyone wanting to hold back the years has far more choice than before.

Once, a glance in a mirror and discovering that we were turning into our parents was enough to send us screaming for the scalpel demanding everything the surgical holy grail could provide. And often that was a full-on plastic surgery involving general anaesthetic and a whole lot of recovery downtime. The results were not subtle. Overstretched and immoveable faces looking like they had been sucked into a wind tunnel.

With choice comes knowledge. People are more knowledgeable about cosmetic surgery so they can make wiser choices. They opt for tweaks and tiny, regular fixes‌ subtle procedures to refresh, or gentle surgeries that hold back the years in unobtrusive, more elegant ways. Prevention is better than cure. At Bel Age we aim to bring you the latest in what’s out there - so that your choice of how you age is up to you.


BEAUTY IS AG ELES S COM E TO

1 4 -15 TH MAY 20 16 L ON DON OLY M P I A The Anti-Ageing Health & Beauty Show takes place from 14-15th May 2016 at at Olympia London, Kensington W14 8UX OPENING TIMES Saturday 14th May 10.00–18.00 & Sunday 15th May 10.00–17.00 TICKET PRICES Standard day pass £18.00 Includes Official Show guide

EXCLUSIVE 2 FOR 1 TICKET OFFER Get 2 standard entry tickets for the price of 1 and pay just £18 (normally £36) or why not treat yourself to our VIP experience for just £75 (normally £95) limited availability.

OUR FABULOUS VIP EXPERIENCE INCLUDES: • A facial or massage • Glass of Bubbly

To claim your tickets, simply quote ‘FB0216’ when booking

As above +unlimited entry to the show

• Fast Track Entry

To book please visit

VIP day package £95.00

• A fantastic goody bag

anti-ageingshow.com/tickets or call 0844 2097323

Standard weekend pass £29.00

Includes official show guide, fast-track entry, a luxurious treatment, a glass of bubbly, access to the VIP Lounge & fabulous goody bag full of beauty products & treatments to enjoy at home.

• Entry to the VIP room

www.anti-ageingshow.com

V I P

S P O N S O R


012 Anti Ageing & Skincare Special Fitness & Beauty Professional

NATURE C SKINCARE RANGE INTRODUCING THE

USED BY THOUSANDS IN NEW ZEALAND, AUSTRALIA AND THE USA. NOW AVAILABLE IN THE UK Your skin is your body’s largest organ, and commands the same level of care and attention as the organs we can’t see. The condition of your skin depends on many factors. Genes, climate, age, hormones, nutrition, environment just to name a few. Some products are expensive and bear untold claims to being the fountain of eternal youth, but in essence, your skin will benefit the most by using products that are as close to natural as possible. The Nature Bee family of health and beauty products are based on simple, natural ingredients provided by Mother Nature, and in particular those ingredients that come from the bee hive. Almost all of our skincare range contains Manuka honey as a key element. The remarkable healing and rejuvenative powers of Manuka honey as an ingestible and a topical agent are well documented. Manuka honey comes from the Manuka bush which is native to New Zealand. The honey is graded according to its UMF (Unique Manuka Factor). The higher the number of its UMF, the more effective it is as a medicinal agent.

Many hospitals use the highest grade of Manuka honey as a highly effective way to treat burns and other skin conditions. The honey doesn’t cling to dressings, and its own powerful chemistry facilitates healing of various skin conditions when other methods show less success. Our range of products contain Manuka honey, as well as various essential oils and other gentler ingredients which are not only kind to your skin, but show great results in reducing the visible signs of ageing like fine lines and wrinkles, crows’s feet, dry skin, brown spots and more. Using our products will help your skin to regain and maintain a natural, radiant glow, without costing the earth. FEATURE PRODUCTS: TAKING THE STING OUT OF AGEING NATURE C BEE VENOM MASK: Celebrities like Kate Middleton, Victoria Beckham, Michelle Pfeiffer, Gwyneth Paltrow and Kylie Minogue are all reported to swear by bee venom cream. Bee venom is an alternative to painful expensive injectables and works by fooling the skin into thinking it has been stung. This slightly relaxes the facial muscles and stimulates the production of collagen and elastin, the building blocks of youthful, healthy skin. Use as a treatment mask, or under makeup to keep your skin glowing.

NATURE C PLUS 1-2-3 SKINCARE ROUTINE Everything you need for everyday skincare. This three-part routine includes an exfoliating cleanser, daily moisturiser and an overnight recovery complex. The ingredients are Alpha Hydroxyl Acids, Manuka honey and a blend of natural oils. GENTLE EYE GEL Often, the first obvious signs of ageing appear around the eyes, so the delicate skin around this area needs special attention. Our gentle eye gel is a deliciously soothing application which helps to combat puffiness, fine lines and wrinkles and dark circles. It’s a must-have in any cosmetic bag. TIP: Even more effective if you chill before applying. To see more of our skincare range, visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95.


Fitness & Beauty Professional Anti Ageing & Skincare Special 013


014 Anti Ageing & Skincare Special Fitness & Beauty Professional


016 Fitness & Beauty Professional

KEBELO REVEALS ITS MUST-HAVE PRODUCTS AND TREATMENTS FOR FESTIVAL GOERS THIS SUMMER 2016

Kebelo ADVANTAGE

To take all the stress out of festival hairstyling, and to ensure hair remains smooth, frizz-free and glossy, regardless of how rainy or humid the festival forecast is, indulge hair with the professional Kebelo ADVANTAGE smoothing treatment. This specialist service takes only one hour, yet produces shiny, manageable, polished-looking hair, which lasts for up to 100 days. Perfect for the 86% of women who suffer from dry, frizzy, unruly hair, it makes the ideal pre-festival treatment, guaranteed to ensure hair looks its best, whatever the weather, without the need to pack any styling tools or additional styling products. RRP £99 Available at salons across the UK: visit www.kebelo.com/salon-finder-map

Clarifying Shampoo

If you can only fit one beauty product in your festival luggage, make it Kebelo CLARIFYING Shampoo. This multi-tasking wonder really is a festival goer’s essential. A deep cleansing shampoo and scalp exfoliator in one, this little miracle worker clears the hair and scalp of all festival-induced dirt, sweat, environmental impurities and excess styling products, leaving the scalp gently exfoliated and hair purified, squeaky clean, glossy and full of body. Aside from cleansing the hair, Kebelo CLARIFYING Shampoo also acts as a body wash, so there’s no need to pack shower gel or soap. RRP £14.95 / 250ml

Kebelo BONDAGE

Fancy a quirky colour change before heading to your next festival? With festivals the ideal place to showcase a statement colour, and with pastel colours being a huge trend this year, this summer’s festivals are predicted to be awash with icy shades, pale greys and rainbow tones. If a playful look-at-me new colour is on the cards, Kebelo BONDAGE professional treatment, applied at the same time as colour treating, ensures that hair is not only left undamaged by the colour treatment, but actually in visibly better condition than before. Containing pioneering Carbocysteine technology, this unique system strengthens the hair bonds during the colouring process leaving locks looking and feeling stronger, shinier and healthier.


Fitness & Beauty Professional 017

HIGH DEFINITION UNVEILS ITS NEW HIGHRETURN SALON RETAIL SOLUTIONS FOR 2016

High Definition – the pioneering UK beauty group – has unveiled its new and improved retail packages for 2016 – available exclusively for its salon network.

The new packages are built around the brand’s bestselling 81-piece make up collection, created by High Definition CEO and founder Nilam Holmes-Patel and celebrity make up artist Francesca Neill. Launched in 2014 to meet the ever-evolving retail needs of salon owners and beauty therapists, the range – hailed as a ‘capsule collection for perfecting beauty’ – has proved hugely successful since its inception with more than 250 stockists in the UK alone. The new High Definition retail packages have been created to provide a definitive make up offering perfect for retailing in a salon and spa environment. With a firm focus on making salon retailing easy, the new retail packages have been developed to ensure salon owners not only see a profitable return on their investment, but also a new stream of customers through their doors, driven by the well-known and respected awareness surrounding the celebrity-loved brand. At the centre of the new retail packages is the striking display unit, which encases the full collection of make up and accessories. Taking inspiration from retail units found in high-end, premium retailers such as Harvey Nichols, Harrods and Selfridges, and exclusive only to High Definition-affiliated salons, these bespoke displays boast a stunning design that perfectly showcases the company’s well-known branding, with a multitude of benefits for the salon owner that wants to make an impact when adding retail to their salon or spa: • Dynamic product positioning that encourages customers to try out the products themselves with strategically placed mirrors for customer application • Eye-catching retailing messaging to drive customers to purchase • Interchangeable sections for new product introductions Head of Marketing for High Definition, Anna Pickford, said: “We understand that stylists and therapists often feel uncomfortable selling products to their clients, even when they know the client would really benefit from the products they are recommending. We also know that retailing is a huge part of a salon or spa’s income, which is why we’ve invested a huge amount of time in developing a new display that sells the products itself. Clients are instantly drawn to this striking unit filled with eye-catching products, which, once they test out – which they are encouraged to do – they’ll want to take home.” The eagerly awaited display units are available in two new packages complete with testers, with prices starting from £2,500 plus VAT. Also included in the initial starting cost are 1 retail-able unit of every product in the range, as well as an extra unit of every best selling brow product and accessory in the range – meaning the return on investment can be made back quickly once the display is installed. In addition, the High Definition team guarantees a complimentary and stress free set-up – delivering and constructing the display units within the designated retailing area on behalf of your salon or spa.

James Gammage, Head of Sales for High Definition, said: “We are excited to launch the new and improved retail packages to our existing salon network, and to those who are keen to become part of the High Definition brand. The new displays are in keeping with the new High Definition branding and achieve a premium look and feel, though most importantly, the packages we have designed are incredibly profitable for our salons.” In addition to the restructured Retail Packages, High Definition has also modified its Boutique Concession offering – the easiest and most cost effective way to introduce the brand, treatments and retail to a salon or spa. These include at least two training places on the High Definition Brows course, bespoke furniture, the instantly recognisable striped wallpaper and a full retail package – all delivered free of charge to create a beautiful, branded High Definition area to perform the brand’s treatments and retailing in style. Prices start from £4,250 plus VAT. Salons looking to find out more about the Retail or Concession Packages should call High Definition on 0844 801 3217. www.hdbrows.com


018 Fitness & Beauty Professional

HIGH DEFINITION ANNOUNCES ITS TRAINING DATES FOR MAY 2016

High Definition training takes place at its state of the art academies in Leeds, Milton Keynes, Glasgow and Ireland. Leeds:
High Definition, Compass House, 
Ground Floor, 
Rose Wharf, East Street
Leeds, LS9 8EE Milton Keynes: Unit K Haybrook Barn, Newport Road, Broughton, Milton Keynes, MK16 OHU Glasgow: 130-132 West Regent Street, Glasgow, G2 2RQ Ireland: The Beauty School 11-14 Newry St Warrenpoint, Newry Co Down BT34 2HW

TWO-DAY TRAINING COURSE

A structured highly practical curriculum open to everyone, offering attendees the skills required to master and perfect the unique High Definition Brows experience. Students will leave as a confident and accredited High Definition Brows Stylist. Time: Day one 9.30am – 6pm; Day two 9.15am – 6pm Cost: 1st Stylist £1,395 + VAT (includes start-up kit worth more than £395 + VAT and Virtual Stockist Test Kit worth £300); 2nd Stylist £595 + VAT; 3rd Stylist £495 + VAT. Price also includes free place on Refresher Class plus a £25 pro product credit. Leeds Tuesday 3 May Thursday 5 May Monday 9 May Monday 16 May Thursday 19 May Tuesday 31 May

Glasgow Tuesday 3 May Monday 9 May Monday 16 May Thursday 19 May Tuesday 31 May

Milton Keynes Tuesday 3 May Monday 9 May Thursday 12 May Monday 23 May Thursday 26 May

MAKE UP CONVERSION COURSE & VIRTUAL STOCKIST TRAINING

This is a two-part product knowledge course. The Conversion Course educates qualified make up artists on the High Definition Brows ethos, full range of make up products and

signature style, and once qualified, attendees will become a verified High Definition Professional Artist. The Virtual Stockist element of the course allows industry professionals to recommend and receive commission on the full range of make up products by High Definition. This course is only available to High Definition Brows Stylists. Time: 9am – 6pm Cost: £1,250 + VAT. Includes a High Definition kit worth £1,500 RRP. Leeds Monday 23 May

Milton Keynes Monday 16 May

REFRESHER CLASS

A one-day class that helps improve design skills through review, practice and in-depth guidance. To attend, Stylists must have passed the High Definition Brows two-day training course. Time: 9.45am – 6pm Cost: Free when booked with the High Definition Brows two-day training course. £95 + VAT when booked separately. Includes £25 product voucher on completion. Leeds Wednesday 11 May Wednesday 25 May

Glasgow Wednesday 11 May Wednesday 25 May

Milton Keynes Wednesday 11 May Wednesday 18 May

PRO REFRESHER CLASS

A one-day class focusing on maximising business, plus advanced treatment techniques that allow attendees to become a true High Definition Brows Pro in every situation. To attend, Stylists must have passed the High Definition Brows two-day training course and Refresher Class. Time: 9.45am – 6pm Cost: £395 + VAT. Includes £25 product voucher on completion, plus Pro

Stylist certificate and listing on the High Definition Brows Salon Finder: beautyinhighdefinition.com/salonfinder Leeds Thursday 12 May

Glasgow Thursday 12 May

Milton Keynes Thursday 5 May

MASTER CLASS

A one-day intensive class focused on advanced hair removal and brow lightening techniques, along with new express treatment training. To attend, Stylists must have passed the High Definition Brows two-day training course, Refresher Class and Pro Class. Time: 9.45am – 6pm Cost: £695 + VAT. Includes Master Kit worth more than £150, plus Master Stylist certificate and listing on Salon Finder. Leeds Friday 13 May

Glasgow Friday 13 May

Milton Keynes Friday 6 May

PROFESSIONAL ARTISTRY COURSE

A four-day intensive make up course, trained exclusively by celebrity make up artists. Available to everyone, this intensive programme teaches professional make up techniques, allowing students to leave the course as confident, developed, accredited make up artists and stockists of the full High Definition make up range. Time: 9.45am – 6.00pm Cost: £2,000 + VAT for training only; £3,000 + VAT including full kit worth more than £1,500 RRP Leeds Thursday 26 May


Fitness & Beauty Professional - April 2016  
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