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May 2016

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FITNESS CONTENTS @FnBProMagazine fitnessnbeautypro

4 7 9

Welcome Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Industry News Editor’s Choice Proteins & Suppliments Feature

15

Shows & Events

Tony Little

Publishing Director

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01843 448443

Publication Manager

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004 Industry News Fitness & Beauty Professional

WG+P Architects creates bespoke London gym for Core Collective Architecture studio Waind Gohil + Potter Architects (WG+P) have transformed the ground floor and basement of an abandoned mansion block to create a bespoke gym in London.

The gym, operated by boutique fitness studio Core Collective, features exposed concrete and masonry, ambient and interactive lighting, refined acoustics and several social spaces. WG+P have also added a cafe, shop, restaurant, juice bar and public art programme “to provide a truly unique space for wellbeing in the city.” The studios in the gym can be modulated with sliding screens to suit different uses, including instructor-led sessions like TRX, High Intensity Interval Training, Power Yoga and Spinning.

Other features include colour changing LED lighting, which creates “low, warm and energised space” for spinning and “expanded, cool and focused space” for yoga. The sound system interacts with the lighting to vary intensity during a workout. Gym use is ‘pay as you go’ and sessions can be booked online. As a result, there is no formal reception or card pass barrier and the gym is designed to be more accessible and approachable than is traditionally the case. In a statement, WG+P said: “The contemporary design for the boutique fitness destination raises the bar for the UK’s workout environments. Aligned with culture and technology, the gym provides flexible exercise space and is a sociable destination that supports a healthy lifestyle within an inclusive yet bespoke environment.” Core Collective was awarded ‘Best Newcomer’ at the 2015 Tatler Gym Awards.

Does dark chocolate hold the key to harder workouts? Scientists are hailing the potential of dark chocolate to give fitness fans an extra edge in their training, after new research suggested the tasty treat can help to increase both the intensity and duration of workouts. The study, which has been published in the Journal of the International Society of Sports Nutrition discovered that dark chocolate provides similar benefits to beetroot juice, now taken regularly by elite athletes after studies showed it can improve performance.

A team led by postgraduate research student Rishikesh Kankesh Patel London’s Kingston University assessed the effects of dark chocolate consumption on a group of amateur cyclists. The study found that after eating dark chocolate, the riders

used less oxygen when cycling at a moderate pace and also covered more distance in a two-minute flat-out time trial.

Patel said the results opened the door for more research which could eventually lead to dark chocolate becoming a staple part of endurance athletes’ diets. “Both dark chocolate and beetroot juice are known to increase nitric oxide, which is the major mechanism we believe is behind these results,” he said. “We found that people could effectively exercise for longer after eating dark chocolate – something that’s not been established before in this way.” Patel is now conducting further

research into dark chocolate as part of his doctoral thesis. He is hoping to discover the optimal flavanol level in dark chocolate for boosting athletic performance. “We want to see whether the boost in performance is a short term effect – you eat a bar and within a day it works – or whether it takes slightly longer, which is what the initial research is showing,” he added. “We are also investigating the optimal level of flavanols. Once we’ve found the optimal chocolate dose and duration, we’ll compare its effects to those of beetroot juice, and also test the influence of combining consumption of both, as they produce an increase in nitric oxide in slightly different ways.”


Fitness & Beauty Professional Industry News 005

New paths for health operators

What models can propel operators into the future?

Does everything come down to pricing, or does the programme matter after all? What ties members to a club? How to reach new target groups? And what role do new technologies play in all that? Boosting the retention rate is still THE major challenge vexing the industry. Whether its investing in studio equipment or testing new business models – the fitness sector offers lots of possibilities, ideas and products these days for studio operators looking to enhance their positioning in the marketplace. Moreover, this wealth of options shows that low-budget clubs aren’t always the right answer. Depending on the competitive environment, the aim should instead be to win over people with tailored offerings, optimised support and fun ways to exercise.

Competition and opportunities for growth were at the centre. In today’s environment studio operators must content with a multifaceted range of competitors: personal training detached from gyms, open-air choices including running meetups and group fitness programmes taking place at new locations, to name just a few. Ray Algar , the managing director of Oxygen Consulting, a UK-based consultancy for market players in the global fitness and health sector, says: “Over the past ten years I have observed the rise of low-cost gym brands with their laser focus on providing just the essential facilities and attracting members who are happy to serve themselves in exchange for very low monthly membership fees which can be as low as €8 per month. More recently we are seeing the emergence in some countries of boutique fitness brands such as SoulCycle that build a deep expertise in a single programme or activity, attract a tribe of loyal customers and as a result command €30 for one 45-minute class. At the same time, many new fitness providers are emerging from outdoor fitness providers to online digital services that are compelling alternatives to joining a fitness club. This is creating a challenging environment for multi-purpose clubs who now need to redefine their brand story.”

Sporta celebrates leisure and cultural excellence in Bournemouth

SPORTA will be holding its AGM in Bournemouth next month and for the first time will formally recognise the achievements of members throughout the UK with an awards ceremony. Taking place at Bournemouth Pavilion on May 11 and hosted by BBC sports presenter Garry Richardson, the awards applaud what members have achieved during the year, and highlight the difference leisure and cultural trusts and staff are making in their local communities.

Sports chief executive Brian Leonard said: “We’ve received over 100 inspiring entries for the awards, showing the diversity, innovation and impact of Sporta members working to promote, develop and support leisure and culture throughout the UK. “All entries will be celebrated as part of a wider campaign to demonstrate the distinctive capabilities of the trust model and the impact this has on local communities.

“We’re looking forward to holding our event in Bournemouth Pavilion, which is an excellent example of a thriving cultural community hub operated by social enterprise BH Live in partnership with Bournemouth Borough Council. It’s a splendid platform for our inaugural awards.”

Virgin Active announces new Tough Mudder tie-ups Virgin Active has announced a range of new offerings aimed at extreme fitness fans ahead of the upcoming Tough Mudder event season. Shaking up its Tough Mudder partnership which began last year, Mudder Maker 2.0 is a new class from Virgin Active designed to push Mudders-in-training to their physical and mental max. The 45-minute circuit-style class will put participants through five challenging obstacles and five bodyweight conditioning exercises set to a rock soundtrack. Meanwhile, Virgin Active is also offering all Mudders signed up to a live event the chance to join any of its 90 UK gyms with no joining fee on a non-contract basis for as little or as long as they like to help them train for the event.

“Following the success of last year’s Mudder Maker class, we wanted to offer something bigger and better, taking Mudder Maker to the next level,” said James Trevorrow, Virgin Active’s national product innovation manager. “Mudder Maker 2.0 will offer an adrenaline-based workout, preparing people of all fitness levels for Tough Mudder, as well as those simply wanting to take on a new challenge.’’ Outdoor and endurance events have become increasingly popular in recent years, with extreme fitness identified as a major trend in the Fitness Foresight section of the 2015 Health Club Management Handbook (p.20) Since then, gyms have announced a number of tie-ups with outdoor

events. Last year, Pure Gym teamed up the 2015 Reebok Spartan Race series and the Great Run Series; while low cost gym chain Xercise4Less unveiled a tie-up with Total Warrior. Meanwhile, Nuffield Health was recently named as the official Health & Wellbeing Partner for mass-participation giant Human Race for the next two years.


006 Industry News Fitness & Beauty Professional

Dame Sally Davies confirmed to speak at Elevate

CHIEF medical officer for England Dame Sally Davies has been confirmed to deliver an opening address at Elevate 2016, emphasising the importance of physical activity in the health agenda. In addition, Public Health England and Sport England have been confirmed as lead supporters, alongside London Sport and The Institute of Sport, Exercise and Health.

Lift-off for Life Fitness with European Space Agency gym contract

Life Fitness is playing its part in the space race, having equipped a brand new corporate gym at the European Space Agency’s (ESA) first UK centre in Didcot.

To celebrate the launch, ESA staff supported their astronaut Tim Peake in his space marathon last weekend by putting the new equipment to good use and completing the 26 miles as part of Team Astronaut. The new £25,000 fitness facility – at The European Centre for Space Applications and Telecommunications (ECSAT) – is open to ESA’s 80-strong workforce of scientists and engineers, along with ESA visitors from 12 different European nations and Canada. Based at the Harwell Campus in Oxfordshire, also known as the UK Space Gateway, ECSAT is the latest addition to ESA’s operational sites across Europe and supports activities related to telecommunications, integrated applications, climate change, technology and science. Having previously supplied the ESA centre in the Netherlands, Life Fitness was again chosen to cater for ESA’s activity needs after winning a competitive tender process. For CV training Life Fitness has installed durable, high performance pieces from the Integrity Series including Treadmill, Cross-Trainer and Upright Lifecyle Bike, along with the Row GX Trainer for a realistic rowing experience and full-body workout. Strength stations include the versatile Signature Series Dual Adjustable Pulley and Smith Machine. “The installation of this equipment has been very well received by staff and offers first class facilities to enjoy, use for relaxation and maintain their fitness,” said Sergio Vazzana, head of facility management at ECSAT. “We believe that physical activity is an important component of a balanced life, which in turn is essential to maximise our emotional, intellectual, and physical energies.”

Over the course of the two-day event taking place at Olympia, London on May 4-5, thousands of attendees will be welcomed, all benefiting from a free exhibition and seminar programme boasting hundreds of speakers and the latest products from Matrix, Precor, Pulse, Cybex, Ziva, Origin, Power Plate, TRX, Octane, Concept 2, Wattbike and many more. Director of Elevate Max Quittenton said: “Elevate will be the UK’s first cross-sector event, allowing professionals to come together, learn from each other and experience the latest innovations which will help get the nation moving more.”

Fitness class creator aims to boost business

A LEEDS based fitness entrepreneur is hoping to further boost her business by entering a competition backed by Richard Branson.

Claire McGarry created burlesque themed fitness class BurleX in 2013 and now has over 200 instructors across the UK, Ireland, Greece and Spain.

Following her success so far, she has now entered Virgin Media Business VOOM, which offers winners the chance to share £1m worth of prizes and to pitch to Richard Branson. She said: “A lot of people don’t want to exercise. I love the fact they not only leave BurleX fitter and healthier, but also empowered and confident because they feel sassy and sexy.

“It feels like a girls’ night out with your friends. In fact, I’ve actually seen girls pulling out the moves they’ve learnt in class on the dancefloor! We know we’ve got the roots of a fantastic business. Now we just need it to grow, to VOOM.”


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AQUA

008 Editor’s Choice Fitness & Beauty Professional

ZINGER

The Aqua Zinger water bottle works by subtly infusing water with flavour. From cucumber to lemon and lime, to blackberries, kiwi, strawberry, peach, ginger, or even mint – your Aqua Zinger can infuse them all. Mix and match and get creative; the flavours and ingredients are only limited by your imagination. The Aqua Zinger has the unique ability to create all-natural beverage options, as well as help increase the frequency of water consumption. (When water is this delicious, it’s hard to avoid!) With Zing, water is flavourful and refreshing. A leak-proof cap is included so you can Zing in the car, on the treadmill, at the office – anywhere on the go. FEATURES: • Vacuum insulated, double wall stainless steel keeps your drinks cold or hot

• Food grade safe 18/8 stainless steel (no metallic aftertaste)

• Finger hole provided for easy carrying

• Large ingredient cup allows for maximized flavor

• Wide mouth top allows for easy filling and ice cubes, if needed • Cushioned base through a soft rubber base pad to prevent slippage • BPA/EA-free Tritan plastics from Eastman

• Easy to clean • Reusable • Hot and cold liquid safe • Carbonated water friendly • 20oz Bottle*

Review I must admit I was a little skeptical when I first got asked to review the Aqua Zinger, I thought it might be another water bottle on the market that makes the taste of water slightly different. I was very wrong, this is no ordinary water bottle, and this is game changer!! Water can be very boring & bland, especially having 3 litres plus a day (as recommended). As we all know H20 is the best beverage for us; the vast amount of soft drinks available contain an obscene amount of sugar, so water really is the healthiest bet. The Aqua zinger is not only refreshing as a beverage but also refreshing to the mind to know only goodness is going into the body. The bottle and all of its parts are very well built and leaking is not an issue. The Aqua Zinger is an amazing product because it allows me to get creative and make my own flavoured water. I have been using various herbs, like basil and rosemary and grinding up fruits like strawberries and raspberries!! What a delicious way to incorporate more water into my everyday routine!! Thanks Aqua Zinger for allowing me to be healthier! The Aqua Zinger is a fantastic product and a must have for any gym-goer, fitness enthusiast, or sporty household.


010 Proteins & Suppliments Fitness & Beauty Professional

HTC Health wins award for

Best Food Supplement Wholesaler HTC Health, a leading distributor of bulk health food supplements, today announce that they have been named Best Health Food Supplement Wholesaler in the prestigious 2016 Acquisition International Business Excellence Awards.

The Business Excellence Awards celebrate the outstanding performance and results achieved by the leading lights across the corporate world. They are one of the UKs highest profile awards and focuses on the quality of the organisation and the strength of the management team. The Awards attract a wide range of entries from across all sectors. Following a week of intensive judging by a panel compromising of the three directors at Acquisition International Global, HTC was picked out as a winner amongst 7 other nominees; companies both large and

small. Members of the judging panel are highly experienced, with a combined total of 40 years in the industry. HTC Health is a fast growing, independent business which has been established for over 20 years. They have a successful track record of sourcing and supplying bulk supplements, vitamins and sports nutrition supplements in a form of soft gelatine capsules, vegetarian capsules, tablets, gummies, hard capsules and powders. Berenice Drury, Managing Director at HTC Health, says of the win, “Receiving this award is a fantastic endorsement of the service our company is providing internationally. We are extremely proud of what we have achieved so far. HTC will continue to go from strength to strength and this award further underlines our commitment to continued success and expansion.”

Kinetica Sports Launches

NEW On-the-Go Indulgent Protein Bar Sports nutrition specialists, Kinetica Sports have unveiled a delicioulsy tasty and healthy protein bar to complement their already well-established range. The NEW Protein Deluxe is a high protein, low sugar (2.3g) bar available in two great tasting flavours: • Cookies & Cream – crunchy vanilla biscuit flavour with a layer of caramel and milk chocolate coating – 21g of protein! • Chocolate Brownie – crunchy chocolate with a layer of caramel and milk chocolate coating – 20g of protein! Building on extensive R&D capabilities this bar offers the much sought after balance between high protein content, quality texture and superior taste. Protein Deluxe is a nutritious and convenient snacking option perfect for people looking for that low sugar, high protein fix to support their diet and training. A recent independent

consumer survey by Kinetica revealed that more than 40% of respondents consume protein bars as a means of convenience. What’s more, IRi values the burgeoning sports bar market at £10.9m with sales up 28.5% (ref The Grocer, 26 Sept 2015). Paul Donegan, Managing Director at Kinetica Sports says, “High Protein snacks are challenging the more traditional convenience purchases and we are thrilled to be introducing Protein Deluxe to our range of bars. This delicious and convenient bar is an effective way to incorporate high protein and low sugar into the diet as a healthy alternative – whether it’s inbetween workouts, in the office or on-the-go. The two new flavours are perfect for those looking for a quality

indulgent treat without the guilt.” With disruptive gold packaging that is sure to stand out on shelf, the core low sugar high protein message is clearly accentuated alongside the striking flavour variant imagery. Protein Deluxe will appeal to a new wave of lifestyle consumers and a growing convenience retail channel. The RRP for the 65g Protein Deluxe is £2.79. Protein Deluxe is batch tested within the World Anti-Doping Agency (WADA) framework by the LGC to ISO Laboratory 17025 standards. Kinetica’s existing range of high quality protein bars include: Protein+ and Crisp Pro. www.KineticaSports.com


012 Proteins & Suppliments

Fitness & Beauty Professional

BEE POLLEN

CIVILIZATION’S MOST SACRED AND POWERFUL SUPERFOOD! Life begins with bee pollen.

Since the dawn of time, civilizations from around the globe have known about the power of bee pollen as a sacred source of energy, rejuvenation, longevity and healing. The ancient Greeks used it for increased stamina, and it was used as an energy enhancer even at the very first Olympic Games. The famous Greek physician and philosopher Hippocrates once said ‘Let food be thy medicine and medicine be thy food’, and bee pollen epitomises this philosophy perfectly. It was found in the tombs of the Pharaohs in ancient Egypt. The Aztecs wore vials filled with pollen around tZheir necks as a tonic, and it’s still actively used in Chinese medicine.

What is pollen anyway?

These microscopic, dust sized granules are the genesis of all plant life, or the fertilizing element on the stamen of all flowering plants. As well as their obvious job of pollinating plants for reproduction, collect pollen to take back to the hive, where they feed it to young bees. What remains is collected for human consumption. Bee pollen is the richest source of nutrients found in nature in a single food. The list of nutrients is astounding. • 27 vitamins and amino acids • 28 minerals and antioxidants • 11 enzymes & co-enzymes • 24 Beneficial fatty acids • 11 carbohydrates Bee pollen is perfectly balanced by Mother Nature to feed your cells, and to re-energise and rejuvenate your life.

What can it do for you?

It provides nutritional support for your immune system, digestion, hair, skin and nails and can help to boost your energy and help your body to recover faster from strenuous exercise or illness. There are numerous scientific studies (just Google bee pollen!) showing the benefits of taking bee pollen every day.

Who can take bee pollen?

Why, everyone of course! It’s the perfect natural multivitamin supplement. It can support the diet of young children who refuse to eat their greens. Just open the capsules and sprinkle the delicious contents on anything they eat or drink. Perfect in a smoothie, or on their cereal or toast. It’s great for people from all walks of life, from busy working mums to seniors who could use a boost to their energy. Even celebrities love it...

Why Nature Bee Potentiated Bee Pollen?

Although pollen is granular in its raw form, the cell walls of pollen are incredible hard. Imagine a kernel of popcorn before it’s been popped! We developed a unique process to rupture the tough cell walls to make the pollen more digestible. This allows your digestive juices to absorb the nutrients faster and more efficiently. Nature Bee Potentiated Bee Pollen is a pure, wholesome natural vegetable food in a capsule. It is NOT made in a laboratory and full of dead chemicals mixed with fillers and preservatives! Bee happy... bee healthy, become a bee pollen bee-liever. Find out how you can thrive from the hive and see our range of bee hive products. Visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95


Fitness & Beauty Professional 013

Brits spent £249,600,000 on unused health and fitness clothing and equipment in 2015 Gym membership cost on average £40 per visit in 2015 1 in 5 now has some form of gym equipment in the home

FITNESS FADDISTS in the UK are investing heavily in health and fitness clothing, equipment and gym memberships that are going unused, according to new research The survey of 1,000 UK adults, carried out by beabetteryoucourses.co.uk as part of the 2016 Fitness Knowledge Report, found that despite many gym goers claiming that the help of nutrition and fitness professionals, such as PTs, is cost-prohibitive many are making uneconomical choices towards other aspects of health and fitness. The data shows that the nation has spent more than £249,600,000 on gym clothing and equipment that has gone unused in the last year.

UK adults spent an average of £52 each in 2015 on health and fitness clothing and equipment – with 1 in 10 admitting they never once used what they bought. According to the data, the average pair of running trainers costs £37, despite the average Brit running just 11 miles per year – a cost of £3.36 per mile.

continues overleaf...


014 Fitness & Beauty Professional

The research also found that gym goers spent an average of £550 on gym membership in 2015, despite only having been 13.5 times in that time – a cost of £40 per visit. Simon Bubb, managing director at beabetteryoucourses.co.uk said: “When making the commitment to getting fit and healthy, the investment should be more than just financial - it’s about investing the time and mental energy, as well as physical, into making a lifestyle change. It’s very easy to sign up to a gym, go shopping and kit yourself out with the latest fitness gear, but what use is it if that investment lays dormant?

“British adults should consider the most effective way for them to get fit and healthy which fits in with their budget - whether that’s a combination of pay-as-you-go fitness classes and home workouts, or personal training sessions to keep them on track. It has to work for the individual, and they need to be able to maintain it so their investment isn’t in vain.

“Many believe that PTs and the help of fitness and nutrition professionals is cost prohibitive - and they so many are splashing out on equipment and clothing which they don’t have the motivation to use. One of the key things a PT can provide is that motivation and the extra support needed when establishing a new lifestyle.” Many UK adults are now also happily spending money on home gym equipment instead of professional fitness help – which the survey found also appears to be an uneconomical choice. 1 in 5 (19%) of Brits now has some form of gym equipment in the home, yet the majority (53%) use it less than once per month. Women aged 26-45 years old are the most likely to have some sort of home gym equipment – but 1 in 3 admit this is more to do with feeling self-conscious while exercising in public, than with the cost. The see the full 2016 Fitness Knowledge Report, please visit: www.beabetteryoucourses.co.uk/fitnessknowledge/


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ELEVATE

016 Shows & Events Fitness & Beauty Professional

ELEVATE TO HOST HUNDREDS OF SUPPLIERS AT HEALTH, EXERCISE & PERFORMANCE EVENT With the new Sporting Future strategy revealed by the DCMS, one of the government’s focuses for 2016 is encouraging participation in physical activity across the nation. The launch of Elevate will provide a platform to facilitate discussions between 1,000’s of key decision makers who are best placed to tackle the growing physical inactivity challenge. During May 4-5, at London Olympia, Elevate will host 100’s of speakers and exhibitors presenting the latest knowledge, research and product innovation from a variety of sectors. London Sport and The Institute for Sport, Exercise and Health have recently been confirmed as lead supporters of the event. Max Quittenton, Director of Elevate, comments, “Tackling physical inactivity is widely recognised as politically, economically and socially more important than ever. An independently researched, balanced, free-to-attend event of scale, in London, will help accelerate progress first regionally, then nationally and in the near future internationally. The response so far has been fantastic: a large number of the most influential brands, experts and organisations are already supporting the event.” Consisting of seven feature areas, two attractions and 150 exhibitors, attendees will learn about how the connections between exercise, health and performance are strengthening. With inspiring attractions, practical demonstrations and innovative products & solutions feature areas including a skills pavilion and technology walk, attendees will be able to immerse themselves with the latest products and research designed to facilitate future cross-sector collaborations. Exhibitors include, Anytime Leisure,

Pulse Fitness, Intelligent Health, Netpulse, Xn Leisure, Keiser, Youth Sport Trust and TRX. Matrix, regarded among the world’s premier commercial fitness brands, are one of many organisations exhibiting. Gemma Bonnett, Director of Strategic Marketing EMEA & UK at Matrix comments: “Elevate is an important opportunity for professionals to come together, learn from each other and contribute their perspectives on how to tackle physical inactivity. Matrix will be showcasing our latest innovative products and partners which illustrates exactly how physical, health and performance are moving closer together.”

In addition to the exhibition, Elevate will welcome over 100 speakers across academia, industry, healthcare and performance, who will share knowledge and ideas on strategies to increase participation, physical activity for health and well-being, and future performance. These free to attend sessions, will discuss the latest developments and research, with speakers including representatives from DCMS, Public Health England, Loughborough University, Optima-life, TFL, Sainsbury’s and Life Fitness.

Firstbeat Technologies, the leading provider of heartbeat analytics for sports and wellbeing, will also be exhibiting this coming May. Firstbeat CEO Joni Kettunen comments: “Here at Firstbeat, we transform heartbeat data into personalized insights for improved well-being and performance. Elevate is the perfect opportunity for us to meet with health, wellness, and performance specialists for a conversation about how we make concrete connections between lifestyle choices and personal well-being. We are eager to demonstrate how our Lifestyle Assessment product can guide the way to more balanced and fulfilling lives.”

For the full list of exhibitors at Elevate and to register for your free pass to attend, please visit: www.elevatearena.com


THE ARENA OF EXERCISE, HEALTH & PERFORMANCE

FREE-TO-ATTEND SEMINAR STREAMS Physical activity for health & wellbeing Supported by:

Inclusivity: Strategies to increase performance

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Physical activity as preventative care





Digital therapies - physical activity and selfmanagement of health and wellbeing

Understanding inactivity and how to increase participation



Healthy partnerships - collaborative approaches to delivering greater participation



Digital and wearable technology and behaviour change - supporting people to become more active



Data driven participation - the game changer?



Physical activity and workforce wellbeing



Designing in activity - strategies for creating healthy spaces



Exercise for healthy bones and joints



Integrating physical activity into the cancer pathway



Understanding the benefits of physical activity for mental health and mental wellbeing



Understanding the role of physical activity for health and wellbeing of children



Active ageing - using physical activity to optimise health and wellbeing in older adults



Successful strategies for active travel



Physical activity and health in practice



Strategies for engaging children in greater activity

Future performance Supported by:

Sponsored by:



Athlete health and wellbeing - injury and illness



Training and preparation for optimal performance



Athletic recovery strategies and performance



How can advances in elite performance inform and support public health?



Effectively detecting and developing talent



Performing when it matters



Tools, technology and techniques for performance analysis



High performance brain function

Supporters:

EXHIBITION Featuring over 100 exhibitors displaying a wide range of knowledge, ideas and products. The 2016 Elevate exhibition is curated into two attractions and seven feature areas. See www.ELEVATEARENA.com for full details.

FREE TO ATTEND – REGISTER NOW W W W. E L E VAT E A R E N A . C O M

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018 Shows & Events Fitness & Beauty Professional

BODYPOWER 2016 ON A MISSION TO GET THE UK MOVING ‘Fitness for all’ is the key message of BodyPower 2016

BodyPower is the ultimate destination for experienced and fledgling fitness enthusiasts. Over 80,000 visitors attended BodyPower last year and 2016 is expected to be even busier. With over 400 exhibitors, hundreds of product launches, and the world’s best fitness athletes the event provides insight and entertainment for newcomers as well as seasoned fitness enthusiasts. BodyPower has a range of features designed to encourage a healthier, more active lifestyle. Making fitness more accessible and less daunting is a key aim of BodyPower 2016. Coaches and trainers will be on the show floor, giving top advice on training and nutrition while the shows features have been designed to arm the public with the tools to get out and lead a healthier and fitter life. Teaching the basics through a range of fun and interactive seminars, have-a-go sessions and Q&A’s is at the heart of BodyPower 2016. “We are on a mission to get all of the UK active and healthy. We have a range of features designed to help people achieve a healthier lifestyle” commented Managing Director, Steve Orton “BodyPower has grown year on year and is a positive place to be for athletes and newbies alike. There are two sides to the show, the side helping to get the general public active by teaching the basics in a fun interactive way and the other side for the pro-athletes who live for lifting and competition” Some of the key features include: •

Back to Basics Zone. The zone will be a hub of fitness education and learning offering novices workshops, live demonstrations, have-a-go educational sessions and Q&A sessions with industry experts.

The Academy. Visitors will have the chance to learn an array of fitness tips and tricks from leading experts in the world of health and fitness. Visitors can enjoy a range of seminars, discussions and demonstrations on a variety of subjects

Healthy Eating Kitchen. Nutrition is key to a healthy and balanced lifestyle and the Healthy Eating Kitchen offers visitors a chance to learn new culinary skills through interactive cooking challenges while learning the benefits of food prep and eating right on the move.

BodyPower Games High intensity functional fitness classes are a workout trend sweeping the UK. At BodyPower visitors can watch some of the nation’s top competitors vying for cash prizes whilst learning how functional training can make you fitter, stronger and healthier at the same time.

Girl Power returns for a second year after a hugely popular debut. The zone will focus on providing a motivational and educational programme for any woman interested in becoming healthier and stronger through a series of interactive workshops, live demonstrations and Q&A’s with inspirational trainers and experts.

BodyPower Gym makes its debut at BodyPower 2016, with a centrally located workout area filled by some of the best trainers and coaches. Perfect for fans looking for advanced training tips from their icons as well as for beginners looking for expert advice as well as live demonstrations.

BodyPower will continue to be the home of elite athletes with a range of competitions including the Combat Zone, Strongman, Fit Factor and the USN BodyPower Classic, one of the country’s most prestigious bodybuilding competitions. Other features include the new BodyPower Awards, the BodyPower Pro Show, the British Weightlifting Zone and the Super Theatre. Tickets are available to buy at www.bodypower.com/tickets For more information, please contact Matt Bowen or Luke Karmali on bastion@bodypower.co.uk or 02072967900 For Information on BodyPower Expo please visit www.bodypower.com. BodyPower Expo is organised by BodyPower Ltd. 605 Suite - Holly Court, Holly Farm Business Park, Honiley, Warks, CV8 1NP, UK


FB Fitness & Beauty Professional www.fitnessnbeauty.co.uk

May 2016


BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome 4 7

Industry News

9

Anti Ageing & Skincare Special

Editor’s Choice

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944


004 Industry News Fitness & Beauty Professional

“Data speed up the development process of perfumes”, Guillaume Bourdon - Quinten French companies take an active part in the digital revolution, and the beauty & perfume sector is not left behind. Here is, in substance, what the latest “digital university” organized by the Medef (French employers’ association) revealed. One of the 130 speakers was Guillaume Bourdon, co-founder and Managing Director of Quinten France, a company specialized in the use of data to enhance companies’ operational efficacy. Among the many sectors that use Quinten’s services, perfumery represents a significant part of the algorithms.

If one aspect of perfumes still makes people dream, it is their creation process. Brands are definitely aware of this, so they put their perfumers in the spotlight, like authors in their own right. It is quite hard to imagine what part Big Data can play in this creative process; and yet, they are actually gaining importance, without devaluing the strength of creativity, according to Guillaume Bourdon. Quinten is already working with major cosmetics groups and three

great perfumers of the industry. “We contribute to perfumes’ development and R&D by speeding up the development process, helping the perfumer focus on his own creativity and artistic direction,” the Director explains.

During the competition phase, the process developed by Quinten makes it possible for the composition house to meet brands’ requirements by capitalizing on the work done by all its creative team over about two years. “We work on a database provided by the company, which gathers data from the two previous years. It corresponds to more than 200 formulas, each of them containing 100 to 150 ingredients at various doses. Analyzing these anonymized, encrypted data enables to identify the two or three common ingredients which, if they are combined, can generate the same sensorial perception and optimum satisfaction,” Guillaume Bourdon specifies. “We just seek the best internal practices.” Thanks to its algorithms, Quinten finds the winning formula to

develop products corresponding to market expectations. In addition, the company provides a smart tool to the trade expert in the form of an application to make it easier to exploit the bank of results. This very concrete dimension of the use of data has been gaining widespread acceptance among companies. “Whether it be for various industries, insurance, the media, or cosmetics, our job is to work on an operational issue to generate value, by concretely enhancing the performance of the phenomenon of interest,” Guillaume Bourdon comments. Indeed, three perfumes among the ten best sellers in the world were designed with the help of Quinten. Within the broader Big Data debate, the expert drums out the importance of determining three elements before collecting any data: the issues, the stakes, and the objectives. “The idea is not to make information available at all costs, but to help a company implement the strategic changes induced by the data,” he concludes.

Curly Hair Products Giving It A Whirl As more women sport their natural hair texture — a recent 2015 Mintel study found that one-third of consumers preferred to wear their hair in its original state — they are using fewer products. But as the number of new curl ranges indicates, curly-haired customers are the exception. A Texture Media study found that women with textured hair spend $7 more a month on styling products than straight-haired women. “You [can’t] be a major brand without a state-of-the-art curl line now,” said Michelle Breyer, president and cofounder of Texture Media. “The curly girl is more open to trying new products.”

Redken Curvaceous CCC Spray, $24; Oudidad Curl Immersion Triple Treat Deep Conditioner, $38; Kérastase Discipline Cleansing Conditioner Curl Idéal, $48; R+Co Twister Curl Primer, $25; René Furterer Karinga Ultimate Nourishing Oil, $24; Bumble and bumble Anti-Humidity Gel-Oil, $34.


Fitness & Beauty Professional Industry News 005

Face oils drive growth in prestige skincare Sales of prestige face oils grew by 30.8% in 2005 in the United Kingdom and the category doubled in size in just four years, found The NPD Group. The growing popularity of face oils is driving growth in the prestige skincare market in the UK, according to the NPD Group. The women’s face oil market was worth £4.9 million (EUR 6.2 million) in 2015, and whilst this category accounts for just 1% of the total prestige women’s skincare market, it reported double digit growth in 2015 where it increased by 30.8% compared to 2014. “This demonstrates that innovation is key to the development and growth of new categories within skincare, it also reveals that there is real opportunity for further growth,” says Teresa Fisher, Senior Account Manager, NPD UK Beauty.

Actually, the face oils category (which includes: facial moisturisers, facial cleansing oils, anti-ageing beauty oils) is among the most dynamic ones in the United Kingdom. The market of women’s face oils has grown from £2.3 million in 2011 to £4.9 million in 2015, doubling in size in just four years. Treatment shave products for men, an emerging category reported sales of £4.7 million in 2015 growing 20% on 2014, demonstrating that men have adopted oils for shaving preparation as part of their daily shaving ritual. According to NPD, the market for prestige face oil products has been fuelled in part by the increased awareness of the product category. New launches in the facial oil sector in the past year include Elemis Nourishing Cleansing Oil, Bare Minerals Mineralixirs, Clinique Smart Treatment Oil and Kiehl’s Daily Reviving Concentrate. However, the number of new product launches for face oils in the UK was just 15 in 2015, compared to the number of launches in the serum sector which was 45. Indeed, the serum market is more mature with sales of £49 million in 2015. Nevertheless, The NPD Group considers the face oils market presents a huge opportunity for brands. Furthermore, the trend for facial oils has extended beyond skincare to include new product launches in the make-up sector with Clarins Instant Light Lip Comfort Oil, Lancôme Juicy Shaker, Smashbox Photo Finish Primer Oil and YSL Rouge Volupte Tint in Oil.

Berkem launches a new range of botanical extracts and floral waters

Produced using extraction processes with low environmental impact, the botanical extracts from the new Botanykem range are a natural source of active molecules : flavonoids, tannins, vitamins, AHA, saponins, carotenoids. The floral waters extracted by distillation are source of aromatic molecules and will boost formulas by bringing active water. These new ingredients are easy to formulate in any water-based cosmetic formulas and offer natural and essential benefits for face, body and hair.

At the in-cosmetics tradeshow, held in Paris from April 12th to 14th 2016, Berkem unveiled its new botanical extracts and floral waters range: Botanykem. For the French plant extraction expert, the aim was to places the power of the botanical world at the service of beauty through a wide range of exotic and traditional French plants carefully selected for their reputation or ancestral use, and compatible with any water-based cosmetic formulas. The botanical extracts are obtained from an eco-friendly low temperature extraction process with a short kinetic that extracts maximum molecules while maintaining efficiency. Preservative-free and based on a glycerin and water form, they are a natural source of active molecules (flavonoids, tannins, vitamins, AHA, saponins, carotenoids, and so on). As for floral waters, extracted by distillation and source of aromatic molecules, they will boost formulas by bringing ‘active water’. On the occasion of the in-cosmetics tradeshow, these ingredients have been showcased through the French Beauty Routine formulation concept. “The French woman embodies an inspiring ideal of femininity. She also represents elegance and beauty,” explained the company.


006 Industry News Fitness & Beauty Professional

Le Méridien Limassol undergoing multi-million euro renovation

The well-known spa at Le Méridien Limassol in Cyprus is getting an extensive overhaul as part of a multi-million euro renovation. Covering 3,000sq m (32,292sq ft), the indoor/outdoor thalassotherapy spa has won numerous awards.

Specific details of the new-look spa, due to open in April 2017, have not been revealed, but previously it had 34 treatment rooms offering therapies by Elemis and Thalgo (with specialists and consultants giving individual treatment advice), as well as four indoor and three outdoor seawater pools. The resort is currently closed, but once work is complete, the goal is to have “the leading international upscale hotel in Cyprus where guests love to stay experiencing personalised attentive service.”

Lancaster broadens the spectrum of sunscreens

Lancaster, a leading premium skincare brand, is celebrating its 70 anniversary with an innovative claim: to protect the skin against the entire sun’s spectrum.

Born under the sun of the French Riviera in 1946, Lancaster is celebrating its 70th birthday this year. On this occasion, the brand is raising the bar on sun protection with the introduction of Full Light Technology. In 2012, the brand had already completed the traditional protection against UVA and UVB by a protection against infrared radiation; a key factor of skin’s premature aging. Lancaster - a brand of the Coty Group - is now addressing the entire solar spectrum. “UV rays represent less than 10% of the sun’s rays, while Infrared rays and

visible light represent over 90% of the sun’s radiation and can reach the deepest layers of the skin, accelerating premature aging. Despite this, traditional sunscreen’s only offer UVA and UVB protection,” explains the brand.

Full Light Protection can be found in Lancaster’s Sun Beauty line, including Sun Control Eye Contour SPF 50, Sun Control Face SPF 30, Sun Control Face SPF 50, Sun Control Face shaka shaka SPF 50, and Control Body Exposed SPF 50.

According to Lancaster, each wavelength in the solar spectrum corresponds to perceptible damage to the skin: UVB rays are responsible for sunburn, UVA rays accelerate skin aging and disrupt proper cell balance, and infrared rays damage dermal collagen and elastin fibres, which in the long-term leads to a reduction in the skin’s firmness and elasticity.

To address this issue, Lancaster’s Full Light Technology targets 100% of the sun’s spectrum by simultaneously absorbing, reflecting and neutralizing the different waves in the light spectrum, thus minimizing their harmful effects on the skin.

As for visible light, for many years scientists thought that it did not have any harmful effect on the skin. However, Lancaster claims that years of scientific research have allowed lifting the veil on its real impact. “A creator of free radicals, visible light causes cell dysfunction, which contributes to accelerated skin aging,” says the brand. Full Light Protection can be found in Lancaster’s Sun Beauty line, including Sun Control Eye Contour SPF 50, Sun Control Face SPF 30, Sun Control Face SPF 50, Sun Control Face shaka shaka SPF 50, and Control Body Exposed SPF 50.

Lancaster’s Full Light Technology features a patented combination of UV filters to absorb UVB and UVA rays, along with the visible light in the solar spectrum, and a reflective complex, made of ruby powder and Bioactive Glass spheres, that reflects each wavelength and thus forms an invisible shield on the skin’s surface. Eventually, Lancaster has selected powerful antioxidants (including green coffee, bitter orange bark, pongania and green tea extracts and sea buckthorn berries) able to neutralize the free radicals induced by the entire solar spectrum.


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008 Editor’s Choice Fitness & Beauty Professional

Lavish has a birthday make-over! Lavish the specialist spa & beauty gift website is celebrating its eighth birthday with a website makeover. Lavish was launched in 2008 by Susi Pink with a small collection of 30 locations. Since then Lavish has partnered with over 500 spa & beauty locations throughout the UK.

The new improved website, features a responsive design so that the site can be easily accessed from any pc, mac or mobile device. The Spa & Salon Directory has been redeveloped and greatly improved. It allows customers to more easily find spa & beauty locations to spend their Lavish vouchers. They can now simply search by treatment type, location or spa type and the site is linked to google maps so that the choice of relevant and nearby locations can be seen at a glance. The directory itself features plenty of gorgeous photography so that spas and salons can showcase what they have to offer. The Spa & Beauty Gift Shop features the classic Lavish Monetary value vouchers plus in addition Spas and Salons are also able to retail their own gift vouchers at www.lavish.co.uk making Lavish one of the top on-line destinations for spa & beauty gifting. Lavish vouchers are sold on-line and can then be spent at the spas & salons listed on the online directory. For customers it makes gifting Spa days and Beauty treatments a pleasure to give and a delight to receive. Founder Susi Pink says “I am really proud of the updated website and l look forward to welcoming more spa & beauty salons to our directory and ultimately bringing new customers to their business with Lavish Vouchers to spend on spa days and beauty treatments.” To find out more about listing your Spa & Beauty business with Lavish go to www.lavish.co.uk.


Age is not a number... ...it is a frame of mind. 010 Anti Ageing & Skincare Special Fitness & Beauty Professional

How many times have we been told that‌but today that is truer than ever because we live in a wonderful age where science has made so many leaps in so many directions.

Things have changed. Thanks to global research and development by medical institutions, universities and skincare companies, anyone wanting to hold back the years has far more choice than before.

Once, a glance in a mirror and discovering that we were turning into our parents was enough to send us screaming for the scalpel demanding everything the surgical holy grail could provide. And often that was a full-on plastic surgery involving general anaesthetic and a whole lot of recovery downtime. The results were not subtle. Overstretched and immoveable faces looking like they had been sucked into a wind tunnel.

With choice comes knowledge. People are more knowledgeable about cosmetic surgery so they can make wiser choices. They opt for tweaks and tiny, regular fixes‌ subtle procedures to refresh, or gentle surgeries that hold back the years in unobtrusive, more elegant ways. Prevention is better than cure. At Bel Age we aim to bring you the latest in what’s out there - so that your choice of how you age is up to you.


BEAUTY IS AG ELES S COM E TO

1 4 -15 TH MAY 20 16 L ON DON OLY M P I A The Anti-Ageing Health & Beauty Show takes place from 14-15th May 2016 at at Olympia London, Kensington W14 8UX OPENING TIMES Saturday 14th May 10.00–18.00 & Sunday 15th May 10.00–17.00 TICKET PRICES Standard day pass £18.00 Includes Official Show guide

EXCLUSIVE 2 FOR 1 TICKET OFFER Get 2 standard entry tickets for the price of 1 and pay just £18 (normally £36) or why not treat yourself to our VIP experience for just £75 (normally £95) limited availability.

OUR FABULOUS VIP EXPERIENCE INCLUDES: • A facial or massage • Glass of Bubbly

To claim your tickets, simply quote ‘FB0216’ when booking

As above +unlimited entry to the show

• Fast Track Entry

To book please visit

VIP day package £95.00

• A fantastic goody bag

anti-ageingshow.com/tickets or call 0844 2097323

Standard weekend pass £29.00

Includes official show guide, fast-track entry, a luxurious treatment, a glass of bubbly, access to the VIP Lounge & fabulous goody bag full of beauty products & treatments to enjoy at home.

• Entry to the VIP room

www.anti-ageingshow.com

V I P

S P O N S O R


012 Anti Ageing & Skincare Special Fitness & Beauty Professional

NATURE C SKINCARE RANGE INTRODUCING THE

USED BY THOUSANDS IN NEW ZEALAND, AUSTRALIA AND THE USA. NOW AVAILABLE IN THE UK Your skin is your body’s largest organ, and commands the same level of care and attention as the organs we can’t see. The condition of your skin depends on many factors. Genes, climate, age, hormones, nutrition, environment just to name a few. Some products are expensive and bear untold claims to being the fountain of eternal youth, but in essence, your skin will benefit the most by using products that are as close to natural as possible. The Nature Bee family of health and beauty products are based on simple, natural ingredients provided by Mother Nature, and in particular those ingredients that come from the bee hive. Almost all of our skincare range contains Manuka honey as a key element. The remarkable healing and rejuvenative powers of Manuka honey as an ingestible and a topical agent are well documented. Manuka honey comes from the Manuka bush which is native to New Zealand. The honey is graded according to its UMF (Unique Manuka Factor). The higher the number of its UMF, the more effective it is as a medicinal agent.

Many hospitals use the highest grade of Manuka honey as a highly effective way to treat burns and other skin conditions. The honey doesn’t cling to dressings, and its own powerful chemistry facilitates healing of various skin conditions when other methods show less success. Our range of products contain Manuka honey, as well as various essential oils and other gentler ingredients which are not only kind to your skin, but show great results in reducing the visible signs of ageing like fine lines and wrinkles, crows’s feet, dry skin, brown spots and more. Using our products will help your skin to regain and maintain a natural, radiant glow, without costing the earth. FEATURE PRODUCTS: TAKING THE STING OUT OF AGEING NATURE C BEE VENOM MASK: Celebrities like Kate Middleton, Victoria Beckham, Michelle Pfeiffer, Gwyneth Paltrow and Kylie Minogue are all reported to swear by bee venom cream. Bee venom is an alternative to painful expensive injectables and works by fooling the skin into thinking it has been stung. This slightly relaxes the facial muscles and stimulates the production of collagen and elastin, the building blocks of youthful, healthy skin. Use as a treatment mask, or under makeup to keep your skin glowing.

NATURE C PLUS 1-2-3 SKINCARE ROUTINE Everything you need for everyday skincare. This three-part routine includes an exfoliating cleanser, daily moisturiser and an overnight recovery complex. The ingredients are Alpha Hydroxyl Acids, Manuka honey and a blend of natural oils. GENTLE EYE GEL Often, the first obvious signs of ageing appear around the eyes, so the delicate skin around this area needs special attention. Our gentle eye gel is a deliciously soothing application which helps to combat puffiness, fine lines and wrinkles and dark circles. It’s a must-have in any cosmetic bag. TIP: Even more effective if you chill before applying. To see more of our skincare range, visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95.


Fitness & Beauty Professional Anti Ageing & Skincare Special 013


014 Anti Ageing & Skincare Special Fitness & Beauty Professional


AQUA 016 Fitness & Beauty Professional

ZINGER

The Aqua Zinger water bottle works by subtly infusing water with flavour. From cucumber to lemon and lime, to blackberries, kiwi, strawberry, peach, ginger, or even mint – your Aqua Zinger can infuse them all. Mix and match and get creative; the flavours and ingredients are only limited by your imagination. The Aqua Zinger has the unique ability to create all-natural beverage options, as well as help increase the frequency of water consumption. (When water is this delicious, it’s hard to avoid!) With Zing, water is flavourful and refreshing. A leak-proof cap is included so you can Zing in the car, on the treadmill, at the office – anywhere on the go. FEATURES: • Vacuum insulated, double wall stainless steel keeps your drinks cold or hot

• Food grade safe 18/8 stainless steel (no metallic aftertaste)

• Finger hole provided for easy carrying

• Large ingredient cup allows for maximized flavor

• Wide mouth top allows for easy filling and ice cubes, if needed • Cushioned base through a soft rubber base pad to prevent slippage • BPA/EA-free Tritan plastics from Eastman

• Easy to clean • Reusable • Hot and cold liquid safe • Carbonated water friendly • 20oz Bottle*

Review I must admit I was a little skeptical when I first got asked to review the Aqua Zinger, I thought it might be another water bottle on the market that makes the taste of water slightly different. I was very wrong, this is no ordinary water bottle, and this is game changer!! Water can be very boring & bland, especially having 3 litres plus a day (as recommended). As we all know H20 is the best beverage for us; the vast amount of soft drinks available contain an obscene amount of sugar, so water really is the healthiest bet. The Aqua zinger is not only refreshing as a beverage but also refreshing to the mind to know only goodness is going into the body. The bottle and all of its parts are very well built and leaking is not an issue. The Aqua Zinger is an amazing product because it allows me to get creative and make my own flavoured water. I have been using various herbs, like basil and rosemary and grinding up fruits like strawberries and raspberries!! What a delicious way to incorporate more water into my everyday routine!! Thanks Aqua Zinger for allowing me to be healthier! The Aqua Zinger is a fantastic product and a must have for any gym-goer, fitness enthusiast, or sporty household.


Fitness & Beauty Professional 017

HIGH DEFINITION UNVEILS ITS NEW HIGHRETURN SALON RETAIL SOLUTIONS FOR 2016

High Definition – the pioneering UK beauty group – has unveiled its new and improved retail packages for 2016 – available exclusively for its salon network.

The new packages are built around the brand’s bestselling 81-piece make up collection, created by High Definition CEO and founder Nilam Holmes-Patel and celebrity make up artist Francesca Neill. Launched in 2014 to meet the ever-evolving retail needs of salon owners and beauty therapists, the range – hailed as a ‘capsule collection for perfecting beauty’ – has proved hugely successful since its inception with more than 250 stockists in the UK alone. The new High Definition retail packages have been created to provide a definitive make up offering perfect for retailing in a salon and spa environment. With a firm focus on making salon retailing easy, the new retail packages have been developed to ensure salon owners not only see a profitable return on their investment, but also a new stream of customers through their doors, driven by the well-known and respected awareness surrounding the celebrity-loved brand. At the centre of the new retail packages is the striking display unit, which encases the full collection of make up and accessories. Taking inspiration from retail units found in high-end, premium retailers such as Harvey Nichols, Harrods and Selfridges, and exclusive only to High Definition-affiliated salons, these bespoke displays boast a stunning design that perfectly showcases the company’s well-known branding, with a multitude of benefits for the salon owner that wants to make an impact when adding retail to their salon or spa: • Dynamic product positioning that encourages customers to try out the products themselves with strategically placed mirrors for customer application • Eye-catching retailing messaging to drive customers to purchase • Interchangeable sections for new product introductions Head of Marketing for High Definition, Anna Pickford, said: “We understand that stylists and therapists often feel uncomfortable selling products to their clients, even when they know the client would really benefit from the products they are recommending. We also know that retailing is a huge part of a salon or spa’s income, which is why we’ve invested a huge amount of time in developing a new display that sells the products itself. Clients are instantly drawn to this striking unit filled with eye-catching products, which, once they test out – which they are encouraged to do – they’ll want to take home.” The eagerly awaited display units are available in two new packages complete with testers, with prices starting from £2,500 plus VAT. Also included in the initial starting cost are 1 retail-able unit of every product in the range, as well as an extra unit of every best selling brow product and accessory in the range – meaning the return on investment can be made back quickly once the display is installed. In addition, the High Definition team guarantees a complimentary and stress free set-up – delivering and constructing the display units within the designated retailing area on behalf of your salon or spa.

James Gammage, Head of Sales for High Definition, said: “We are excited to launch the new and improved retail packages to our existing salon network, and to those who are keen to become part of the High Definition brand. The new displays are in keeping with the new High Definition branding and achieve a premium look and feel, though most importantly, the packages we have designed are incredibly profitable for our salons.” In addition to the restructured Retail Packages, High Definition has also modified its Boutique Concession offering – the easiest and most cost effective way to introduce the brand, treatments and retail to a salon or spa. These include at least two training places on the High Definition Brows course, bespoke furniture, the instantly recognisable striped wallpaper and a full retail package – all delivered free of charge to create a beautiful, branded High Definition area to perform the brand’s treatments and retailing in style. Prices start from £4,250 plus VAT. Salons looking to find out more about the Retail or Concession Packages should call High Definition on 0844 801 3217. www.hdbrows.com


018 Fitness & Beauty Professional

HIGH DEFINITION ANNOUNCES ITS TRAINING DATES FOR MAY 2016

High Definition training takes place at its state of the art academies in Leeds, Milton Keynes, Glasgow and Ireland. Leeds:
High Definition, Compass House, 
Ground Floor, 
Rose Wharf, East Street
Leeds, LS9 8EE Milton Keynes: Unit K Haybrook Barn, Newport Road, Broughton, Milton Keynes, MK16 OHU Glasgow: 130-132 West Regent Street, Glasgow, G2 2RQ Ireland: The Beauty School 11-14 Newry St Warrenpoint, Newry Co Down BT34 2HW

TWO-DAY TRAINING COURSE

A structured highly practical curriculum open to everyone, offering attendees the skills required to master and perfect the unique High Definition Brows experience. Students will leave as a confident and accredited High Definition Brows Stylist. Time: Day one 9.30am – 6pm; Day two 9.15am – 6pm Cost: 1st Stylist £1,395 + VAT (includes start-up kit worth more than £395 + VAT and Virtual Stockist Test Kit worth £300); 2nd Stylist £595 + VAT; 3rd Stylist £495 + VAT. Price also includes free place on Refresher Class plus a £25 pro product credit. Leeds Tuesday 3 May Thursday 5 May Monday 9 May Monday 16 May Thursday 19 May Tuesday 31 May

Glasgow Tuesday 3 May Monday 9 May Monday 16 May Thursday 19 May Tuesday 31 May

Milton Keynes Tuesday 3 May Monday 9 May Thursday 12 May Monday 23 May Thursday 26 May

MAKE UP CONVERSION COURSE & VIRTUAL STOCKIST TRAINING

This is a two-part product knowledge course. The Conversion Course educates qualified make up artists on the High Definition Brows ethos, full range of make up products and

signature style, and once qualified, attendees will become a verified High Definition Professional Artist. The Virtual Stockist element of the course allows industry professionals to recommend and receive commission on the full range of make up products by High Definition. This course is only available to High Definition Brows Stylists. Time: 9am – 6pm Cost: £1,250 + VAT. Includes a High Definition kit worth £1,500 RRP. Leeds Monday 23 May

Milton Keynes Monday 16 May

REFRESHER CLASS

A one-day class that helps improve design skills through review, practice and in-depth guidance. To attend, Stylists must have passed the High Definition Brows two-day training course. Time: 9.45am – 6pm Cost: Free when booked with the High Definition Brows two-day training course. £95 + VAT when booked separately. Includes £25 product voucher on completion. Leeds Wednesday 11 May Wednesday 25 May

Glasgow Wednesday 11 May Wednesday 25 May

Milton Keynes Wednesday 11 May Wednesday 18 May

PRO REFRESHER CLASS

A one-day class focusing on maximising business, plus advanced treatment techniques that allow attendees to become a true High Definition Brows Pro in every situation. To attend, Stylists must have passed the High Definition Brows two-day training course and Refresher Class. Time: 9.45am – 6pm Cost: £395 + VAT. Includes £25 product voucher on completion, plus Pro

Stylist certificate and listing on the High Definition Brows Salon Finder: beautyinhighdefinition.com/salonfinder Leeds Thursday 12 May

Glasgow Thursday 12 May

Milton Keynes Thursday 5 May

MASTER CLASS

A one-day intensive class focused on advanced hair removal and brow lightening techniques, along with new express treatment training. To attend, Stylists must have passed the High Definition Brows two-day training course, Refresher Class and Pro Class. Time: 9.45am – 6pm Cost: £695 + VAT. Includes Master Kit worth more than £150, plus Master Stylist certificate and listing on Salon Finder. Leeds Friday 13 May

Glasgow Friday 13 May

Milton Keynes Friday 6 May

PROFESSIONAL ARTISTRY COURSE

A four-day intensive make up course, trained exclusively by celebrity make up artists. Available to everyone, this intensive programme teaches professional make up techniques, allowing students to leave the course as confident, developed, accredited make up artists and stockists of the full High Definition make up range. Time: 9.45am – 6.00pm Cost: £2,000 + VAT for training only; £3,000 + VAT including full kit worth more than £1,500 RRP Leeds Thursday 26 May


Fitness & Beauty Professional - May 2016  
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