Fitness & Beauty Professional - April 2017 by Jet Digital Media Ltd

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April 2017

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April 2017

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FITNESS CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome

Industry News

Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944

004 Industry News Fitness & Beauty Professional

Gymbox profit surges as company expands London footprint London-based gym chain Gymbox experienced a 28.2 per cent surge in profits as its expansion gathered pace in 2016. The firm’s membership base grew to 24,000, with several signing up at its newer clubs in Old Street, Stratford and Victoria.

Gymbox has also opened a ninth club in Farringdon, which features a three-lane running track, an Olympic-sized boxing ring and the largest free weights area in London. As a result its gross profit grew from £12.4m (US$15.1m, €14.3m) in 2015 to £15.9m (US$19.4m, €18.3m) in 2016. Revenues also mushroomed from £13.1m (US$16m, €15.1m) to £16.8m (US$20.5m, €19.4m) over the same period. The expansion is set to continue after the company ecured a £39m (US$47.5m, €45m) funding package from the Business Growth Fund and HSBC in October 2016. Three new gyms are in the pipeline for 2017. Marc Diaper, Gymbox CEO, said the opening of the Farringdon club was a “huge milestone”. “This, together with a strong performance in 2016 and further clubs in the pipeline, stands us in great stead for the year ahead,” he added.

Spirit of 2012 looking for partners to deliver £1.8m cricket initiative The charitable foundation set up to maintain the legacy of the London 2012 Olympics will plough £1.8m (US$2.2m, €2.1m) into an initiative aiming to improve social cohesion through cricket. Connecting Communities Through Cricket has been set up by the Spirit of 2012 to create a social legacy for the 2019 ICC Cricket World Cup, which is being hosted by the England and Wales Cricket Board (ECB). The fund will provide young people and their families to engage in cricket-inspired community-led activities, events and festivals.

Spirit of 2012 is looking for a “national lead partner” to deliver the project in six locations between 2018 and 2021. “This is a transformational grant with the power to have a transformational impact in these communities,” said a statement made by the foundation. “As such we are looking for an inspirational organisation with the track record, community roots and vision to take this forward.” The deadline for stage one written applications is 22 May 2017.

Fitness & Beauty Professional Industry News 005

David Lloyd prepares for £1.3bn sale TDR Capital, the owner of the David Lloyd gyms, is gearing up to sell the chain in a £1.3bn (US$1.6bn, €1.5bn) deal following its acquisition of 16 Virgin Active clubs.

According to a report in the Telegraph, a number of private equity firms are circling the mid-market brand ahead of an official auction in the summer. David Lloyd was bought by TDR for £750m (US$919.6m, €868.1m) in 2013. It’s estate comprises of 83 fitness clubs in the UK and a further 12 on the continent in the Netherlands, Belgium and Spain. That number will rise to 111 overall once the acquisition has been rubberstamped by the Competition and Markets Authority (CMA), although a formal investigation is due to get under way. As well as acquiring the sites, TDR has also ploughed £120m (US$147.1m, €138.9m) into refurbishing its estate, including the opening of five new-build clubs.

Retention Convention to focus on the impact a happy workforce for gym members

The Retention Convention will focus on the impact a happy workforce has on retaining leisure centre, gym and health club members at its event in May.

Now in its third year, Dr Paul Bedford – who founded the conference in 2015 – will be joined by Justin Tamsett, Lexie Griffiths and Keith Smith. Tamsett, a former health club owner and now a business mentor and coach, will share seven key areas to building a winning team during his session ‘Building Retention Starts Off The Field’. Tamsett, managing director of Active Management, which shares practical ideas from outside the industry that can be implemented to stay ahead and grow profitability, said: “We can use a game of sport as an analogy for the retention challenge. Our staff are the players on the field, competing hard and carrying out our game plan. The strategies we build will win the game. “But as any sportsman knows, many games are won (or lost) on what happens on the practice pitch and in the locker room.” Owner of the professional development programme Sizzle Maker, Lexie Griffiths, will deliver a session that

will share tips and strategies to help brands create fans. Griffiths, who is coaching Holmes Place Clubs and the Johnson Health Tech UAE team, has experience of working with high-profile companies, including Mercedes-Benz and L’Oreal.

Training and education specialist Keith Smith, who had a 14-year career as a tutor and assessor for YMCAFit before starting his own professional development company seven years ago, will talk about ‘How to get a Return on Your Education Investment’, explaining the importance of making education stick with further coaching back at the site. Dr Bedford said: “This year we want to take a different focus and concentrate on the impact a happy workforce has on membership retention. Some health club chains turn over more than 90% of their staff every year and the impact retaining these people has on keeping members, as well as the company’s bottom line, is quite staggering. Throughout the day delegates will hear from our worldclass speakers, who will share their expertise on staff retention strategies.” The convention will take place at the Manchester Conference Centre on Thursday 18 May.

006 Industry News Fitness & Beauty Professional

Alliance secures UK-wide leisure framework Facility development specialist Alliance Leisure has been appointed to lead a new UK leisure framework, which could help providers around the country save cash and time when it comes to developing facilities in their area.

As Denbighshire County Council’s partner in the scheme, Alliance Leisure will be at the forefront of the delivery of design, refurbishment, construction, equipping and development of leisure centres, theatres, play, recreation and sports facilities across the UK public sector. It will also provide marketing support. The two organisations have worked together on eight projects over the past four years and are now offering their expertise through the model. They say that the framework will make it easier and more cost-effective for public sector providers to scope, develop and deliver physical leisure developments. The framework, which is available until January 2021, has a potential value of £750m (US$923.5m, €874.7m), with the maximum cost of any project at £20m (US$24.6m, €23.3m). It is open to any public sector organisation including local authorities, leisure trusts and private limited companies operating leisure facilities on behalf of UK public sector clients.

Alliance Leisure has selected a number of contractors, architects, specialist advisors and equipment suppliers, to provide services across a number of categories including; feasibility studies and business planning, design management and services, construction, sourcing and provision of private funding, marketing, branding and sales development and equipment provision. Councillor Hugh Evans, leader of the county authority, said: “Traditionally, procuring development works is a costly and time consuming headache for local authority leisure providers. The framework will simplify the whole process making it more cost and time efficient. It will also ensure only suppliers with proven track records are engaged, mitigating the risk involved when selecting delivery partners to ensure value for money to the public sector.” Sarah Watts, Alliance Leisure chief executive officer, said: “Denbighshire County Council is leading the way with this framework, which is focused on reducing costs and improving efficiencies for both the client and the contractor, ensuring a larger percentage of the client’s overall budget is allocated to the development project, rather than the procurement process. “The option to use the framework’s marketing services is also unique. Alliance Leisure is able to provide these services on an income-share basis, without the need for any upfront payment. The client is then only required to make payments when pre-agreed income targets are met.”

Nike targets Middle East female fitness market with hijab

Nike is planning to launch a hijab for female Muslim athletes, as it looks to tap into the Middle East fitness market. The pull-on design has been made from durable single-layer Nike Pro mesh, which is breathable and stretchy, and allows for a personalised fit that adapts to both the wearer’s head and her sport. The sportswear firm were made aware of problems with wearing a traditional hijab after meeting with athletes. Amna Al Haddad, a female weightlifter from the United Arab Emirates, said the traditional garment’s weight, the potential for it to shift during action and its lack of breathability disrupted her focus during competition. Nike’s design team created a range of prototype hijabs for testing by athletes from around the Middle East, including runners and cyclists. As each country has its own particular hijab style, Nike asked the opinions of advocates and local communities to ensure the design met cultural requirements. The company said: “Nike aims to serve today’s pioneers as well as inspire even more women and girls in the region who still face barriers and limited access to sport. Fewer than one in seven girls participate in locally recommended sport activities for 60 minutes or more.” The Nike Pro Hijab will be available early next year.

Fitness & Beauty Professional

DRTY South Clothing

is an independent brand based out of the South of London that offers quality goods, released in limited quantity. By combining innovative design with quality apparel, DRTY South Clothing strives to create modern fashion clothing trends. Since 1996 we have been heavily involved with London underground street culture. DRTY South Clothing Embodies our roots and has been 10 years in the making. Our brand represents the hood to South London and everything in between. If youâ€™re down with Londoners, your down with DRTY South

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HUNDREDS OF INDUSTRY LEADERS TO DEBATE HOW TO TACKLE INACTIVITY AT ELEVATE 2017

Elevate, the UK’s largest cross-sector event focused on tackling physical inactivity, aims to directly address the root cause of this issue by uniting experts from the physical activity sector, academia, healthcare, government and sports performance. Such discussions will provoke the ideas needed to bring about change and provide a valuable learning sight for attendees.

Over the course of the two-day event which takes place on 10-11 May, the 4,000 attendees will have access to the free programme which includes over 150 expert speakers from physical activity, health and performance. Four seminar streams are in place for this year’s event including Physical Activity for Health and Wellbeing, Future Performance, Inclusivity: Creating an Active Nation, and the newest stream, The Business of Physical Activity. These additional seminars will explore how changing consumer needs are shaping providers’ partnerships and operations. Those speaking include representatives from Public Health England, Nuffield Health, Age UK, Loughborough University, eGym, parkrun, Life Fitness, and English Institute of Sport.

Speaking as part of the Inclusivity seminar steam, Sarah Broad will bring her personal experience of working across Greater Manchester Leisure and Cultural Trust with its workforce of over 4,000, to a panel exploring how to create more productive, sustainable and responsive workforce. Sarah says: “Physical activity needs to be accessible and integrated into our daily lives whether in schools, the workplace or through active travel, which means a whole systems approach to tackling inactivity.” Asked how we can best promote physical activity in the UK, another of the event’s speakers, Dr Joe Piggin, Programme Director at Loughborough University, says: “For me an important part to develop are opportunities for older adults. Sport and physical activities “propositions” often focus on young people. Of course, young people are important but this emphasis on youth can leave older adults marginalised from marketing, facilities, services and funding.”

In addition to the free presentations and workshops running throughout the two days, attendees can also visit the enlarged exhibition space which includes nine feature areas, three attractions, a dedicated stage and over 150 stands – providing attendees with an unrivalled opportunity to learn more about physical activity, health and performance. With a larger exhibition space at the new venue in 2017, Elevate will feature several new attractions. The Stage will host a programme of demonstrations that focus on Group Exercise, Active Aging, Inclusivity and Functional Training; the Tech Lab will include presentations on a wide range of fitness, sports and health promotion technology, while the Evidence Base will return for 2017 to consider the latest research to support the health benefits of physical activity. Explaining the need for a conference such as Elevate, Dr Justin Varney, National Lead for Adult Health & Wellbeing of Public Health England, and a speaker at this year’s event, adds: “If physical inactivity was caused by a single, or even just a couple of barriers, we might have successfully tackled the problem years ago. However, much like obesity, physical inactivity is a complex problem that requires action across the whole system to change the environments in which we live in.” To keep up to date with the latest news and details of the event, visit: www.elevatearena.com

ND TE W AT NO TO ER EE S T FR EGI R

10-11 MAY 2017 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE EXHIBITION FLOORPLAN NEW INNOVATORS

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TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels.

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THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.

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TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.

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EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.

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FULL EXHIBITOR LIST & SEMINAR PROGRAMME NOW ONLINE - ELEVATEARENA.COM

010 Fitness & Beauty Professional

Take control of weight issues by understanding Nutrition

Advice from CNM (College of Naturopathic Medicine). Maintaining an ideal weight can be easily achievable by people who understand the powerful impact of nutrition upon every aspect of their health and appearance, and who have the knowledge to make the changes needed to their diet. Forget fad diets, weight-loss aids and punishing exercise routines. Knowledge is power!

Good nutrition is not about counting calories, but about making sure that every calorie counts in terms of nutrient density. By rebalancing your body to achieve better health, your ideal weight becomes attainable. No-one knows this better than Personal Trainer Keris Marsden from Fitter London and now Fitter Foods, who studied Naturopathic Nutrition at CNM (College of Naturopathic Medicine). “I tried every diet going” says Keris, “wasting hours counting calories and avoiding fat, and being misguided by food industry marketing.

Keris Marsden, Personal Trainer and Nutritional Therapist

“Exercise helped me burn off calories so long as I spent hours in the gym. It was not until later when I researched in-depth nutrition courses available and went on to study Naturopathic Nutrition at CNM that I realised that nutrition has a bigger impact on body composition than exercise. My own health and fitness was transformed as a result. By making important nutritional changes in your diet, you will help yourself develop a toned, lean body with less exercise, with a better hip-waist ratio for women.”

An in-depth understanding of the role as nutrition as medicine is useful for everyone. It also allows existing professionals, such as personal trainers, beauticians, chefs, masseurs or therapists, to provide an enhanced service which assists their clients’ health, appearance and wellbeing. There is no one-size-fits all when it comes to nutrition, so every client’s needs are different.

CNM offers a range of courses in natural therapies. Those relating to the therapeutic use of food include a Diploma Course in Naturopathic Nutrition, suitable for those wishing to practice as Nutritional Therapists, and the brand new Natural Chef Training. Relevant CNM Short Courses include Nutrition for Everyday Living, Cooking for Health, and Juicing for Health. All CNM courses, ranging from Herbal Medicine to Acupuncture and Homeopathy, are based on a unique, holistic approach founded on the body’s innate ability to heal itself if given the right conditions, such as good nutrition. CNM is the UK’s largest training provider in a range of natural therapies, and has 10 colleges across the UK and Ireland, providing flexible study programmes. Courses available depend on location. Each college holds free-to-attend Open Evenings where you can find out more, plus some fascinating special events and health talks, so have a look at CNM’s website to be inspired. Still on ‘weighty’ issues, on 24th September at CNM London, Professor Tim Spector, author of The Diet Myth will be giving a public seminar on why a modern processed diet and antibiotics are a major cause of our current day epidemic of obesity and diabetes. For further information about CNM Courses and events, visit www.naturopathy-uk.com

Brits spent £249,600,000 on unused health and fitness clothing and equipment in 2015 Gym membership cost on average £40 per visit in 2015 1 in 5 now has some form of gym equipment in the home

FITNESS FADDISTS in the UK are investing heavily in health and fitness clothing, equipment and gym memberships that are going unused, according to new research The survey of 1,000 UK adults, carried out by beabetteryoucourses.co.uk as part of the 2016 Fitness Knowledge Report, found that despite many gym goers claiming that the help of nutrition and fitness professionals, such as PTs, is cost-prohibitive many are making uneconomical choices towards other aspects of health and fitness. The data shows that the nation has spent more than £249,600,000 on gym clothing and equipment that has gone unused in the last year.

UK adults spent an average of £52 each in 2015 on health and fitness clothing and equipment – with 1 in 10 admitting they never once used what they bought. According to the data, the average pair of running trainers costs £37, despite the average Brit running just 11 miles per year – a cost of £3.36 per mile.

014 Fitness & Beauty Professional

The research also found that gym goers spent an average of £550 on gym membership in 2015, despite only having been 13.5 times in that time – a cost of £40 per visit. Simon Bubb, managing director at beabetteryoucourses.co.uk said: “When making the commitment to getting fit and healthy, the investment should be more than just financial - it’s about investing the time and mental energy, as well as physical, into making a lifestyle change. It’s very easy to sign up to a gym, go shopping and kit yourself out with the latest fitness gear, but what use is it if that investment lays dormant?

“British adults should consider the most effective way for them to get fit and healthy which fits in with their budget - whether that’s a combination of pay-as-you-go fitness classes and home workouts, or personal training sessions to keep them on track. It has to work for the individual, and they need to be able to maintain it so their investment isn’t in vain.

“Many believe that PTs and the help of fitness and nutrition professionals is cost prohibitive - and they so many are splashing out on equipment and clothing which they don’t have the motivation to use. One of the key things a PT can provide is that motivation and the extra support needed when establishing a new lifestyle.” Many UK adults are now also happily spending money on home gym equipment instead of professional fitness help – which the survey found also appears to be an uneconomical choice. 1 in 5 (19%) of Brits now has some form of gym equipment in the home, yet the majority (53%) use it less than once per month. Women aged 26-45 years old are the most likely to have some sort of home gym equipment – but 1 in 3 admit this is more to do with feeling self-conscious while exercising in public, than with the cost. The see the full 2016 Fitness Knowledge Report, please visit: www.beabetteryoucourses.co.uk/fitnessknowledge/

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Fitness & Beauty Professional

BEE POLLEN

CIVILIZATION’S MOST SACRED AND POWERFUL SUPERFOOD! Life begins with bee pollen.

Since the dawn of time, civilizations from around the globe have known about the power of bee pollen as a sacred source of energy, rejuvenation, longevity and healing. The ancient Greeks used it for increased stamina, and it was used as an energy enhancer even at the very first Olympic Games. The famous Greek physician and philosopher Hippocrates once said ‘Let food be thy medicine and medicine be thy food’, and bee pollen epitomises this philosophy perfectly. It was found in the tombs of the Pharaohs in ancient Egypt. The Aztecs wore vials filled with pollen around tZheir necks as a tonic, and it’s still actively used in Chinese medicine.

What is pollen anyway?

These microscopic, dust sized granules are the genesis of all plant life, or the fertilizing element on the stamen of all flowering plants. As well as their obvious job of pollinating plants for reproduction, collect pollen to take back to the hive, where they feed it to young bees. What remains is collected for human consumption. Bee pollen is the richest source of nutrients found in nature in a single food. The list of nutrients is astounding. • 27 vitamins and amino acids • 28 minerals and antioxidants • 11 enzymes & co-enzymes • 24 Beneficial fatty acids • 11 carbohydrates Bee pollen is perfectly balanced by Mother Nature to feed your cells, and to re-energise and rejuvenate your life.

What can it do for you?

It provides nutritional support for your immune system, digestion, hair, skin and nails and can help to boost your energy and help your body to recover faster from strenuous exercise or illness. There are numerous scientific studies (just Google bee pollen!) showing the benefits of taking bee pollen every day.

Who can take bee pollen?

Why, everyone of course! It’s the perfect natural multivitamin supplement. It can support the diet of young children who refuse to eat their greens. Just open the capsules and sprinkle the delicious contents on anything they eat or drink. Perfect in a smoothie, or on their cereal or toast. It’s great for people from all walks of life, from busy working mums to seniors who could use a boost to their energy. Even celebrities love it...

Why Nature Bee Potentiated Bee Pollen?

Although pollen is granular in its raw form, the cell walls of pollen are incredible hard. Imagine a kernel of popcorn before it’s been popped! We developed a unique process to rupture the tough cell walls to make the pollen more digestible. This allows your digestive juices to absorb the nutrients faster and more efficiently. Nature Bee Potentiated Bee Pollen is a pure, wholesome natural vegetable food in a capsule. It is NOT made in a laboratory and full of dead chemicals mixed with fillers and preservatives! Bee happy... bee healthy, become a bee pollen bee-liever. Find out how you can thrive from the hive and see our range of bee hive products. Visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95

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016 Fitness & Beauty Professional

Hand & Handle Wipe Station Patrons will take notice of this bright free standing dispenser when they enter a gym or fitness club. The Wet Wipe Station combines a wet wipe dispenser and bin in one unit. Solid, rotationally molded plastic makes this a perfect receptacle for high-traffic areas and can be moved easily to anywhere in the gym. Designed for heavy use and handling but light enough to carry, it is also very easy to load and empty. It is almost impossible to keep all machines and weights clean all the time as each piece of equipment is only as clean as the last user. By providing your members with a wipe station placed at convenient locations it gives the option to clean and sanitise any piece of equipment before use and at very little cost. The Wet Wipe Dispenser holds rolls of up to 1,000 Anti bacterial wipes. The Hand & Handle wipes are suitable for use on all hard surfaces including screens and will clean and disinfect common gym surfaces without any tearing. The wipes are also sensitive enough to use on hands. The Hand and Handle dispenser can be branded with a gymâ€™s name and logo and can be manufactured in a wide range of colours. For more information please visit www.addgards.com.

018 Fitness & Beauty Professional

Optimum Nutrition Celebrates 30 Years of Setting the Gold Standard Creators of the world’s number one selling Whey Protein, Optimum Nutrition are celebrating by releasing a limited edition Birthday Cake version of their Gold Standard Whey

To celebrate, they have released a LIMITED EDITION Birthday Cake flavour of their Gold Standard Whey protein that will sit alongside the other 11 flavours that delivers 24g of premium whey protein to support muscle growth with 5.5g of naturally occurring BCAAs just 1.2g of fat, 1.1g of sugars and 1.6g of carbs. The eagerly awaited flavour will come in 2lb tubs and sachets and will be available online for a limited time. All this means the additional new celebratory flavour is the perfect remedy for a sweet tooth which can be consumed first thing in the morning and/or during the 30 minutes just before or immediately after training. Over three decades, Optimum Nutrition has continued its mission to deliver sports nutrition products of the highest standard to help athletes achieve their goals. Since being founded in 1986, Optimum Nutrition has been setting the Gold Standard in supplements, and now distributes in over 130 countries and represents the growth that is symbolic with the evolution of the sports nutrition category. For 30 years, it has been by the side of those training, to pick you up when you’re down, and to help you recover when weary. Optimum Nutrition has been committed for 30 years to fully prepare every athlete for every session offering 100% protein for 100% effort and has been at the forefront of athlete development with its leading line of gold standard products that now include their Pre-Workout, BCAA and 100% Casein, which was the industry’s first powdered protein casein creating the ‘slow protein’ category helping athletes pace their nutrition intake more conveniently. Read more at www.onacademy.co.uk

FB Fitness & Beauty Professional www.fitnessnbeauty.co.uk

April 2017

BEAUTY CONTENTS @FnBProMagazine fitnessnbeautypro

Welcome Fitness & Beauty Professional is a monthly publication covering all the latest information, news, legislation, products & services for UK Gyms, Spas, Beauty Salons, Beauty Schools & Consultants, Hair Salons, Health Clubs, and Hotels.

Industry News

Tony Little

Publishing Director

tony@jetdigitalmedia.co.uk

01843 448443

Publication Manager

Dean Perry

dean@fitnessnbeauty.co.uk

01843 570944

Additional photography

Matt Szwedowski

swedowskiphotos@gmail.com

07742782382

Editor

Advertising Sales Executive

Andrew Harper Sarah Wells

andrew@fitnessnbeauty.co.uk sarah@fitnessnbeauty.co.uk

01843 580862 01843 570944

004 Industry News Fitness & Beauty Professional

Global Wellness Institute & World Travel Market Announce Partnership The World Travel Market portfolio of events and the Global Wellness Institute (GWI) have agreed upon a strategic partnership, which will start at Arabian Travel Market (April 24-27) in Dubai. The agreement will launch with the Global Wellness Institute, the leading global research and educational resource for the wellness industry, organizing a Wellness Symposium at Arabian Travel Market. The Symposium will put the spotlight on the growing wellness travel industry in the Middle East/ North Africa, which is now worth $8.3 billion with 8.5 million trips (inbound and domestic combined) taking place in 2015. The United Arab Emirates is by far the largest Middle Eastern market with 1.7 million wellness trips worth $2.7 billion annually. It will also analyze MENA’s thriving domestic (4 million trips) and inbound (4.5 million trips) wellness tourism markets – as well as trends in outbound wellness travel from the Middle East. In 2016, ATM launched a dedicated Wellness and Spa Lounge, connecting Middle East wellness and spa buyers with international suppliers. The Lounge helped ATM 2016 generate more than $2.5 billion in deals for the region’s travel and tourism industry. Exhibitors in this year’s Wellness and Spa Lounge include: • • • • • • • • • •

Swiss Diamond Hotel, Lugano Hôtel Barrière Le Royal La Baule Banana Island Resort Doha by Anantara L’ Albereta, Lake Iseo, Brescia O.K.A.H. Hungary KFT, Budapest Radisson Blu 1835 Hotel & Thalasso, Cannes Sparkling Hill Wellness Resort and Spa, Veron, Canada The Travel Collection Velaa Private Island Maldives Atmantan Wellness Resort, Maharashtra, India

The partnership will continue at World Travel Market London – the leading global event for the travel industry (November 6-8) – with a focus on the global wellness industry, which has grown to $3.72 trillion. And wellness tourism is one of its fastest-growing sectors, with 691 billion wellness trips worth $563.2 billion taking place in 2015. The global wellness travel market is expected to grow another 7.5% each year (to reach $808 billion) by 2020. WTM London will also host a dedicated Wellness Lounge facilitating deals in the wellness travel and tourism sector. WTM London is responsible for £2.8 billion in agreed industry deals.

World Travel Market London and Arabian Travel Market Senior Director, Simon Press, said: “I am delighted to be able to announce a strategic partnership with the Global Wellness Institute. The wellness tourism sector is one of the fastest growing and most important in the travel industry and the symposiums at both Arabian Travel Market and World Travel Market London will give delegates the vital information they need to take advantage of the popularity of wellness tourism and grow their businesses.” “The Global Wellness Institute is honored to partner with the WTM and ATM, two powerful travel industry events that attract more global travel professionals than any other,” said Susie Ellis, chairman and CEO of the GWI. “Wellness travel is not only growing twice as fast as tourism overall, it’s evolving in bold new directions, both globally and across the Middle East. Our mission will be to bring together the top experts and latest research and trends in this travel space to these events’ tens of thousands of attendees.”

Fitness & Beauty Professional Industry News 005

Adults-only NovaLash LASHoff Competition Winners Revealed Jamaican resort opens Pevonia spa

Surrounded by the Montego Bay Marine Park, 10 minutes from the famous Hip Strip and next door to two Secrets Resorts & Spas, Breathless Montego Bay Resort & Spa by AMResorts is now open. This adults-only, 150-room resort has a chic and modernist design, with every suite featuring floor-to-ceiling glass doors, marble bathrooms and furnished private balconies or terraces with a whirlpool and mountain and bay views. Located at neighbouring Secrets Wild Orchid and Secrets St. James and accessible to outside patrons, the 15,000sq ft (1,394sq m) Secrets Spa by Pevonia features fountains and waterfalls in the peaceful grounds. With 10 indoor massage cabins and three facial rooms, the spa menu features a range of body, massage and high performance facial treatments by natural organic skincare brand Pevonia, along with salon treatments. Signature treatments include Water Lily Sun Relief, Tropical Escape Body Wrap including papaya, pineapple and creme fraiche, Luminous C and Sea Facial which combines Vitamin C and seaweed, and Chocolate Manicure/Pedicure which includes a white chocolate and mint scrub followed by a chocolate mask. Additional spa facilities include a rooftop pool, fresh fruit bar, beauty and hair salon with manicure and pedicure stations, restrooms, sauna, steam room, Swiss and pressure showers, five dual massage rooms with shower, one hydro massage room with shower, one wet massage room with shower, spa bath, cold water pool, Vichy showers and fitness centre.

NovaLash CEO Sophy Merszei has announced the winners of her company’s annual LASHoff, an elite competition that features the work of top-level lash artists from around the world. In this year’s LASHoff ceremony at the Hotel Derek in Houston, Merszei crowned the 2017 LASH Artist of the Year, Sarah-Anne Barham of Sarah-Anne’s Beauty in Felixstowe, England, and the Fans’ Choice winner, Kelley Delmonico of New Reflections in Fridley, Minnesota. By exhibiting her exceptional skills and meticulous protocols, Barham proved herself a standout among a record number of competing NovaLash certified stylists. “Sarah exemplifies the standards, professionalism and techniques that have become synonymous with NovaLash,” says Merszei. “The quality and time she dedicates to her work, coupled with her sensational artistry, put her a step above.” Barham is, of course, over the moon—and grateful. “All of my success I owe to NovaLash,” the talented artist says. “Not only have they given me outstanding education and the best support I could ask for from a company, but the brand itself is the best out there!” To select Lash Artist of the Year, a premier judging panel perused all finalists’ submitted videos and still images. In addition to Merszei, the panel included NovaLash VP of Global Education Sophia Navarro; Modern Salon Editor-inChief Alison Alhamed, and Associate Editor Jamie Newman; Eye Lash Editor-in-Chief, Karie L. Frost; Co-Founder and a Director of the National Eyelash Education and Safety Association (NEESA), Amber Arrington; and Tialutrell McCormick, former NEESA Vice President and current governor-appointed member of the Nevada State Board of Cosmetology. Contestants were evaluated on application technique, product use, client communication, creativity and overall spokesmanship. The Fans’ Choice winner was selected by the online audience, who reviews the finalists’ still images and votes on favorites. As Lash Artist of the Year, Barham receives over $25,000 in cash, prizes, advertising, marketing and travel with NovaLash. As the Fans’ Choice, Delmonico takes home a similar winner’s package valued at $10,000. “Kelley’s work and her commitment to customizing each of her client’s look is what makes her the fan’s favorite”, notes Vanessa Max, LASHoff co-ordinator.

006 Industry News Fitness & Beauty Professional

CIDESCO International to Exhibit at Professional Beauty London Senior representatives from CIDESCO International will be in attendance at this year’s Professional Beauty exhibit at Excel in London.

This is the flagship show for professionals from the Beauty and Spa Industry where they can discover the latest innovations in beauty products and services whilst being updated on forthcoming beauty trends and education. CIDESCO President, Anna-Cari Gund, honorary board member, Josephine Wackett and CIDESCO International manager, Gerard Gordon will be present on the CIDESCO International stand at booth Z17. They will be available to promote membership to visitors who arrive from all parts of the world and to answer any questions regarding CIDESCO standards and education.

Fairmont’s second Willow Stream Spa in the UAE to open in April

Located on the east coast of the United Arab Emirates, along the coastal region of Dibba and with panoramic views of the Gulf of Oman, the luxury 180-room Fairmont Fujairah Beach Resort and Spa is now open. The fifth Fairmont-branded project in the United Arab Emirates, Fairmont Fujairah offers the only other Willow Stream Spa in the UAE.

Opening in April, the 1,105sq m (11,894sq ft) Willow Stream spa features four single treatment rooms and two VIP suites, one with a spa bath. In line with the Willow Stream brand concept, it is inspired by nature’s elements of earth, air, fire, water and wood. The rustic interior features driftwood beams, Arabesque lanterns and wall alcoves. Offering plenty of places in which to relax, facilities include separate male and female wet and dry facilities including a traditional hammam, rock sauna, steam rooms, experience showers, heated loungers, a retail space and a nail and hair beauty bar. Also on site is a mosaic-tiled swimming pool, fitness and dive centre, while a range

of outdoor activities are available including yoga, guided mountain bike tours, jogging trails, hikes on Hajar mountain, rock safaris and kayaking. “The treatment menu aims to provide authentic, results-driven experiences with luxury and environmental sustainability in mind. Local essence is also another key focus, to provide an experience reflecting its destination,” said Ayuko Suzuki, director of Spa and Recreation. Product partners are Hammamii and Elemental Herbology, both of whom utilise indigenous plants and herbs; the spa is the first Willow Stream Spa to collaborate with Elemental Herbology. Signature treatments by Hammamii include the Timeless Inspired Signature Ritual which is inspired by ancient bedouin rituals of the UAE. Caffeine concentrate and sumac, help to smooth skin while a date body mask, using dates from the Ras Al Khaimah region, helps repair and hydrate. Other treatments on offer include Awakening Solar Body Exfoliation, a ritual which includes salts drawn from the Arabian Sea on solar panels in Abu Dhabi, and four exclusive hammam experiences. Elemental Herbology treatments include the Five Element Aroma Facial, a tailored facial including botanicals, vitamins and marine extracts to harmonise the Five Elements and address the key underlying concerns of the skin; and the Ho-Leaf and Rosemary Muscle Melt, which combines ho leaf, lemongrass, nutmeg and rosemary with deep tissue massage therapy and hot stones to address muscle tension and circulation.

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008 Fitness & Beauty Professional

HUNDREDS OF INDUSTRY LEADERS TO DEBATE HOW TO TACKLE INACTIVITY AT ELEVATE 2017

ND TE W AT NO TO ER EE S T FR EGI R

10-11 MAY 2017 | EXCEL | LONDON

THE ARENA OF PHYSICAL ACTIVITY, HEALTH & PERFORMANCE EXHIBITION FLOORPLAN NEW INNOVATORS

RESEARCH UNCOVERED

VIP LOUNGE IS ER

Supported by NCSEM England

GROUP EXERCISE This area will enable you to speak to brands that offer group exercise classes. Many will be demonstrated within the Stage programme.

UP G

TECH LAB TechLab has been curated to highlight some of the very latest technologies to make a positive impact on physical activity levels.

TECH LAB

FACILITIES

NEW INNOVATORS Those interested in new approaches will experience the latest thinking, technology and innovations from those who challenge the status quo.

RESEARCH UNCOVERED Research Uncovered will host leading academic institutions and organisations.

THE STAGE EX

THE STAGE A variety of live performances and keynote talks will be delivered on The Stage - a platform to share ideas, stimulate innovations and inspire.

TECHNOLOGY WALK

SKILLS PAVILION

TECHNOLOGY WALK Technology Walk presents the latest developments in fitness technology including wearable devices, data management and other software.

CENTRAL FEATURE

PERFORMANCE PATH

EVIDENCE BASE A selection of research will be shared throughout the two days via the Evidence Base.

EVIDENCE BASE

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010 Fitness & Beauty Professional

MORE THAN JUST A WAX

ith Harley Wax you can expect more than just a wax. You can expect a nourishing skin treatment that will remove hairs as short as 1mm. Expect quicker delivery times, better customer service and a more superior wax - So why not raise your expectations with Harley Wax? When it comes to unwanted hair removal Harley Wax comes highly recommended. Unlike other depilatory routines, Harley Wax almost has no sticky residue, it leaves skin soft with no irritation, removes hair from the root to reduce chances of ingrown hairs and leaves skin hair free for much longer. Harley wax was originally established in the UK, the driving force behind this company was to create a high quality professional waxing system that could also be sold at a reasonable price with excellent customer service.

Today Harley Wax is used by many high end Salons and Spas and currently available in over 19 countries across the globe. Harley Wax is always looking to expand its distribution territory, should you be interested in distributing our products please contact our head office. There is a range of excellent products to choose from, perfected over the years to suit different waxing needs. Harley Hot Waxes are designed for small intimate areas and are available in five blends; Aloe, Rose, Chocolate, Lavender and the Summer Fruits Wax which is our best seller. Strip waxes are for larger areas and are available in three flavours; Gold, Rose and the Summer Fruits. Harley has also developed a cartridge system that offers the same great results of strip waxes just in smaller quantities and they also come in the same strip wax flavors.

The Harley Film Wax is a hybrid wax that provides all the comforts and easy application of a traditional hot wax coupled with the thin â€œspread-abilityâ€? of a strip wax. This modern, new generation wax is fantastic for all intimate waxing from facial waxing to Brazilians making it a must have for professional Salon and Spas. For best results, use our before and after care oils to soften and condition the skin during and after each waxing treatment. For more information contact us on: 0845 6121944 Intl +44 1984623209

www.harleywaxing.co.uk

+44 (0)1923 55 1001 www.seeknatural.co.uk

Natural Health Products We specialise in the supply of practicioner grade products all over the UK and Europe!

Seek Natural offer a wide range of quality natural health products, herbal remedies and organic health and beauty products, all at great prices and available for delivery in the UK and Europe. If you’re looking for an alternative herbal remedy to combat an illness or common ailment, Seek Natural is the natural health and beauty store for you. No gunk, no junk, no nasties - just pure, natural skin care and beauty products! Whether it is multivitamin and minerals for use during pregnancy, baby bath & skin products, supplements to support your kid’s immune system or something to help teenage Acne, you will find it here at Seek Natural.

• Women’s Health • Vitamins & Minerals • Beauty • Health Conditions • Toiletries

www.seeknatural.co.uk

Diffuse luxury fragrances with cutting edge technology. Scent marketing has become a tool retailers are using to give themselves the edge in this tough environment. With a carefully selected fragrance add a 3rd dimension to your traditional sight and sound marketing strategy and positively influence how your customers perceive your brand and all it has to offer.

Enhance Brand ID

Stimulate Well Being

Smell is the most memorable sense. Give your business a signature scent that your customers will remember you by.

Create Ambiance

Fragrances carry properties that Carefully chosen fragrances can trigger various emotional make customers feel welcomed responses such as calming, or and want to come back. invigorating.

Generate Cravings Gourmet aromas such as Chocolate or Tomato Pesto can entice customers to satisfy their cravings.

Who can benefit form Scent Marketing? Any business aspiring to establish itself as a contemporary brand. • A Boutique with the desire to have its own bespoke fragrance.

• A Hotel passionate about making their customers feel welcome.

• Cafés with appetites for increased sales of gourmet products.

• Motivated Gyms that wants to generate dynamic vibes. Remember, the impression your customers leave with is up to you!

What do you need to get started? Fragrance + Technology + Expertise Technology We have fragrance diffusers suitable for all spaces from 10m2 to over 1000m2. Our specialist will help you choose the best solution for your business. The different specifications our systems can offer: • Scent Marketing Placement • Dry fragrance diffusers • Battery operated • Essential oil diffusers • Mains operated

• HVAC diffusers • Remote controlled • Fragrance Intensity controls • 24h Programmable Timer

Fragrances By choosing the scent that best reflects your company, influence how positively consumers view your brand and all it has to offer. We pride ourselves in providing expertly created French fragances and helping you pick out or tailor the right one for you and your business. Here is a teaser of the many exquisite choice we have on offer.

Ambient • Oriental • Caracas • Green Tea • Vetyver & Cedar • Pink • Amman • Candied Fruit • Orlando

Ambient Luxury range • Marche de Noel • Poudre d’Iris • Parisian Night • Rose • Southern Woods • Smoked Wood • Rum & Tobacco • Amber • Spa

Gourmand

Odour Control

• Chocolate • Red Fruit • Basil • Brioche • Cappuccino • Candied Fruit

• Bamboo Zen • Mango Peach Citrus • Lemon & Verbena

Fitness & Beauty Professional 013

Learn the Secrets of Celebrity Nutrition & Beauty at K West Hotel & Spa K West Hotel & Spa in Shepherd’s Bush will be hosting Hala El-Shafie, celebrity nutritionist and registered dietician, for a ‘Nutrition Rocks’ day retreat – a masterclass focused on embracing your own beauty and learning the A-list secrets to nutrition. On Saturday 25 February, K West invites you to an exclusive Nutrition Rocks Day Retreat. The A-List experience will begin as soon as guests arrive into the vibrant ambience of the hotel. Situated in Shepherd’s Bush, one of London’s most up-and-coming districts with Westfield only a five-minute walk away, K West is a true urban retreat due to the unique facilities of its award-winning K Spa. The Nutrition Rocks Day Retreat is designed to help attendees make longlasting changes to their eating habits, while the team of experts also share advice on maximising beauty and natural vitality, whilst encouraging positive body confidence. Benefit from the professional (celebrityapproved!) knowledge of the team during a day of empowerment all in the comfort of one of London’s most stylish hotels. Attendees will also be treated to an exclusive beauty-nutrition lunch at Studio Kitchen, and a bag of complimentary gifts, all worth £75, which will continue the feel-good vibes at home. Hala has years of experience sharing her ethos, and has more recently appeared as a co-presenter on Channel 4’s ‘How to Lose Weight Well’, ITV1’s ‘Sugar Free Farm’ and is the dietician on hand for BBC1’s ‘Eat Well for Less’. Nutrition Rocks is made up of a team of registered dieticians, nutritionists, celebrity make-up artists and stylists who combine all of their expert knowledge to create educational, feel-good workshops.

To book, email info@nutrition-rocks.co.uk. K West Hotel & Spa is offering an exclusive room rate on Friday 24 and Saturday 25 February for those who wish to prolong the celebrity experience. Packages start from £119 per person and include a Junior Double room, Continental Breakfast and VAT. Subject to availability.

‘Learn the Secrets of Celebrity Nutrition and Beauty’ is a 6-hour To book, send an email to Alana masterclass taking place on Saturday 25 February 2017 at K West Hotel ai@k-west.co.uk & Spa. Nutrition Rocks workshops are focused on women so feel free to come alone, bring your mum or your girlfriends (while the man in your life could spend some time relaxing in K Spa). Tickets cost £175 per person and include a beauty nutrition lunch and a goody bag worth £75.

014 Fitness & Beauty Professional

NATURE C SKINCARE RANGE INTRODUCING THE

USED BY THOUSANDS IN NEW ZEALAND, AUSTRALIA AND THE USA. NOW AVAILABLE IN THE UK Your skin is your body’s largest organ, and commands the same level of care and attention as the organs we can’t see. The condition of your skin depends on many factors. Genes, climate, age, hormones, nutrition, environment just to name a few. Some products are expensive and bear untold claims to being the fountain of eternal youth, but in essence, your skin will benefit the most by using products that are as close to natural as possible. The Nature Bee family of health and beauty products are based on simple, natural ingredients provided by Mother Nature, and in particular those ingredients that come from the bee hive. Almost all of our skincare range contains Manuka honey as a key element. The remarkable healing and rejuvenative powers of Manuka honey as an ingestible and a topical agent are well documented. Manuka honey comes from the Manuka bush which is native to New Zealand. The honey is graded according to its UMF (Unique Manuka Factor). The higher the number of its UMF, the more effective it is as a medicinal agent.

Many hospitals use the highest grade of Manuka honey as a highly effective way to treat burns and other skin conditions. The honey doesn’t cling to dressings, and its own powerful chemistry facilitates healing of various skin conditions when other methods show less success. Our range of products contain Manuka honey, as well as various essential oils and other gentler ingredients which are not only kind to your skin, but show great results in reducing the visible signs of ageing like fine lines and wrinkles, crows’s feet, dry skin, brown spots and more. Using our products will help your skin to regain and maintain a natural, radiant glow, without costing the earth. FEATURE PRODUCTS: TAKING THE STING OUT OF AGEING NATURE C BEE VENOM MASK: Celebrities like Kate Middleton, Victoria Beckham, Michelle Pfeiffer, Gwyneth Paltrow and Kylie Minogue are all reported to swear by bee venom cream. Bee venom is an alternative to painful expensive injectables and works by fooling the skin into thinking it has been stung. This slightly relaxes the facial muscles and stimulates the production of collagen and elastin, the building blocks of youthful, healthy skin. Use as a treatment mask, or under makeup to keep your skin glowing.

NATURE C PLUS 1-2-3 SKINCARE ROUTINE Everything you need for everyday skincare. This three-part routine includes an exfoliating cleanser, daily moisturiser and an overnight recovery complex. The ingredients are Alpha Hydroxyl Acids, Manuka honey and a blend of natural oils. GENTLE EYE GEL Often, the first obvious signs of ageing appear around the eyes, so the delicate skin around this area needs special attention. Our gentle eye gel is a deliciously soothing application which helps to combat puffiness, fine lines and wrinkles and dark circles. It’s a must-have in any cosmetic bag. TIP: Even more effective if you chill before applying. To see more of our skincare range, visit our website www.naturebee.com or call 0808 234 6698 for more information. LIKE US ON FACEBOOK, SHARE OUR PAGE AND GO IN THE DRAW TO WIN A NATURE BEE THRIVE FROM THE HIVE HEALTH PACK VALUED AT £115.95.

016 Fitness & Beauty Professional

Boutique Spa is a high street Spa offering premium treatments and the highest quality products within a unique and luxurious space. Boutique Spa has fast become the go-to space for relaxation and indulgence for on-the-go customers. Realising the need for a service that would meet modern life demands of today’s time-short, over-working Londoners, Boutique Spa opened its first branch three years ago in Queensway, which success led to the opening of a second one in Fitzrovia, less than one month ago. Having followed unsurpassed ESPA’s and Aromatherapy Associates Therapist Training, Boutique Spa’s therapists have a unique understanding of skincare and are on hand to consult on what works for skin of every age and type, while helping clients find the right combinations to express their natural beauty. ESPA and Aromatherapy Associates products are available for those who visit for in-spa treatments and off-theshelf. Boutique Spa’s philosophy to use only the best products transcends through to its nail care offering, boasting the use of Essie and OPI, as well as Seche Vite, award-winning fast dry top coat. Boutique Spa’s partnership with established luxury brands such as ESPA and Aromatherapy Associates is a real testimony of the spas’ calibre; its beautifully sleek surroundings and sumptuous treatments pay tribute to the belief in the remarkable power of nature to calm, refresh and renew. With longer opening hours than any other spa and the newest multi-tasker treatments introduction in Fitzrovia, Boutique Spa customers can book appointments in advance, online or simply walk in at times that don’t have to collide with normal working hours, having now the possibility to get multiple treatments carried out simultaneously in a thirty or sixty minute sitting. Additionally, Boutique Spa Fitzrovia features a Blow Dry Bar, using the best products on the market to give a polish look for that big meeting, night out or special occasion. The expert therapists and supreme products dazzle the senses and de-stress body and mind, putting Boutique Spa as an ideal destination for wellbeing and beauty treatments. Treatments: Massage, Facials, Laser Hair Removal, Manicure, Pedicure, Blow Dry Bar, Waxing, Threading, Spray Tan, Microdermabrasion, Eyelash Treatments Brands: ESPA, Aromatherapy Associates, Soprano Laser Hair Removal, Essie, Opi, Seche, Dadi’Oil, St. Tropez Spray Tan Boutique Spa locations: 123 Queensway, London W2 4SJ and 19 Newman Street, London, W1T 1PF. Bookings can be made via phone (Queensway - 020 7221 8017 / Fitzrovia - 020 38748961) or online via website - www.boutiquespa.co.uk Opening hours: Queensway: Mon-Sat 10am to 9.30pm, Sun 10am to 8pm Fitzrovia: Mon-Fri 7am to 9pm, Sat 9am to 9pm, Sun 10am to 8pm

Fitness & Beauty Professional 017

Spa & Massage is a massage therapy brand based in London with five branches across the capital, boasting longer hours than any spa alike in the UK. With its convenient hours of operation, 10am to 11pm seven days a week, and five prime locations in Chiswick, Fitzrovia, Earl’s Court, Bayswater and Belsize Park, it caters to everyone from the busy city worker to the school run mum. The centre is primary designed for convenience, without compromising on quality and customer service. It aims to fit around customers’ schedules, offering a walk-in, the option of online booking and free physiotherapist consultations. Over the past seven years, this flexible formula has made Spa & Massage succeed into the go-to place for Londoners in search of peace, relaxation and for some, rehabilitation. With our society becoming ever more health conscious, there are many benefits of having a massage. According to the Mayo Clinic, a not-for-profit medical practice in the US, having a massage helps stress release, boosts the immune system and helps manage anxiety and depression. Clients are able to personalise their treatment from a range of therapies offered, whether it’s a Swedish Massage, Deep-Tissue or the Spa & Massage signature Four-Handed Massage. A selection of organic aromatherapy oils available can further enhance the massage experience. Whether the visit is just for a moment of tranquillity or to improve your wellbeing, Spa & Massage is able to cater to your every need, more or less any time, any day. You can now claim 10% OFF on every booking made from our Phone APP. Simply download “Spa and Massage” from Itunes or Android stores and enter the promo code “10percentoff”. Swedish, Deep-Tissue, Sports, Physiotherapy Reflexology Massage Prices: 30 minutes: £39 • 60 minutes: £59 • 90 minutes: £79 Aromatherapy Massage Prices: 30 minutes: £44 • 60 minutes: £64 • 90 minutes: £84 For more information please go to www.spaandmassage.co.uk.

018 Fitness & Beauty Professional

Introducing Hiro Miyoshi Hair & B

A New Standard in Hair and Beauty and No matter the treatment, rest assured each client will achieve first-class service and results from start to finish. Listening carefully to customers concerns and drawing upon their expert knowledge of hair and beauty to advise on products and treatments that will maintain your immaculate image. Setting an example to many, Hiro Miyoshi successfully captures this intellectual and competitive market; standing out from all other hair and beauty salons in London, leaving clients feeling as if they’ve been completely reinvented.

Gone are the days of “tawdry beauty”; 2017 is all about embracing trendy yet understated and sophisticated styles, and what better way to achieve such excellence and class, than with “man of the moment”; Hiro Miyoshi? A luxurious haven in the heart of Mayfair; Hiro Miyoshi’s Hair and Beauty continues to break boundaries within the hairdressing and beauty industry. The exclusive name whispered among royalty, celebrities, socialites and suchlike; Hiro Miyoshi is a new crop of high end, luxury hairdressing; taking his salon and services to a reinvented and most unique level. Combined with an abundance of highly experienced Artistic Directors, top Hairdressers and Stylists, Extensions and YUKO Specialists, Beauticians, Technicians and Therapists; at Hiro Miyoshi Hair & Beauty, you can completely unwind in the hands of Hiro’s highly skilled team whilst enjoying a relaxing treatment that will leave you not just looking, but feeling your best. An urban retreat in the finest area of London; as soon as you enter Hiro Miyoshi Hair & Beauty, you instantly

feel a calm, forgetting the hustle and bustle of busy capital city life. The stylish and minimalistic interior design and natural colour palette sets the tone of the salon ambiance the calmness of Hiro’s Japanese culture; allowing each client to relax, without feeling rushed and enjoy an array of personal and exclusive treatments. Ex Not only is Hiro Miyoshi Hair & Beauty equipped with a huge array of irresistible services and the latest technology, products and techniques; but he has also introduced, for the first time, the most unusual and unique natural hair products that have been used for generations to keep their hair thick and beautiful – to the UK market. From Styling and Colour, to Hair Extensions, YUKO*, Make-up, Nails and Facials; all clients are treated as individuals by Hiro and his magnificent team.

Hiro Miyoshi Hair & Beauty opened its prestigious Mayfair salon in late 2014. Based within one of the most historic streets in London – Curzon Street; Hiro Miyoshi truly captures the heart, soul and history of their London location, effortlessly on trend, luxury and high class. Shared with Hiro’s Japanese culture, it is a perfect combination of unique knowledge and antiquity. “Quality hairdressing starts from the moment clients walk in the salon. Speed doesn’t have to affect the end product.” – Hiro’s Philosophy Hiro Miyoshi Hair & Beauty is the spirit of Japanese hospitality, otherwise known as “Omotenashi”. One only needs to reside in Japan for a short time to realise just how much attention to detail is paid across many sectors of the service industry. Hiro Miyoshi incorporates this into daily salon life, always putting the customer first. The Omotenashi sentiment refers to the Japanese proverb, (o kyaku sama ha kami sama); “the customer is always right”. Though many translate this proverb more literally as, “the customer is

Beauty, Mayfair London

Fitness & Beauty Professional 019

d The Spirit of Japanese Hospitality God”. Now, you don’t need to go to Japan to experience Omotenashi – you only need to book your next hair appointment with Hiro Miyoshi Hair & Beauty. With strong passion for creative flair, award-winning styles and artistic inspiration; the Hiro Miyoshi Hair & Beauty team exercise all skills with precision and commitment and to clients’ exacting standards. Their professionalism combined with friendly and infectious personalities has quickly helped Hiro Miyoshi build vast, loyal client following. Not only paying strong devotion to all clients’ needs; they also tailor all treatments to each individual’s looks and desires, specially created to compliment the customer’s best features – eyes, skin tone and personal style. From royals to regulars, celebrity clientele to influencers of luxury fashion houses; Hiro Miyoshi Hair & Beauty are known for their award-winning experience in styling for photoshoots, fashion weeks, red carpet events and work with a large number of VIPs.

A keen eye for perfection across all areas and a great feel for what they do, makes Hiro Miyoshi much in demand with not only the London and UK market but also many international names that travel from around the globe to visit this very special salon. An offering of hair services including Styling (for men, women and bridal), Colour Services, Hair Extensions, YUKO* and Deep Conditioning Treatments; Hiro Miyoshi also covers your beauty needs. Always on hand to assist you for any occasion, whether it be the “big night out”, an event, a wedding or just a special treat; Hiro Miyoshi delivers manicures, pedicures and make-up treatments. For the whole hair and beauty experience, “Beauty Duleesha” provides you with everything from signature bespoke facials to nonsurgical facelifts and body treatments. Duleesha is a renowned name associated with excellence within the beauty industry and is everyone’s favourite for most visible results.

Allowing you to achieve rejuvenated and silky smooth skin with the hair to match! * YUKO Hair Straightening (also known as Japanese Hair Straightening) is Hiro Miyoshi’s most unique, sought after and well renowned offering at the salon. YUKO is best known for its internationally-patented hair straightening process that successfully straightens hair without damage. Recognised as a global leading brand to give you low maintenance, shiny, hassle-free straight hair. No matter how curly or unruly your hair is; YUKO creates the results you’ve always wanted quickly and effectively. Hiro Miyoshi Hair & Beauty have YUKO Expert Technicians on hand to consult, answer your questions and provide the perfect results. The salon takes YUKO treatments very seriously, ensuring the time you spend at the salon is luxurious and pleasant. Not only filled with internationally hairdressing greats, Hiro Miyoshi Hair & Beauty reinvents the salon industry; delivering a completely new and unique standard of luxury hair and beauty with a touch Japanese culture and heritage. An exclusive salon based in the heart of London’s Mayfair, Hiro Miyoshi is the epitome of quality and style. Incorporating the Omotenashi sentiment – the spirit of Japanese hospitality – Hiro Miyoshi provides you with personal and deluxe treatments for your hair, body and skin. In the skilled hands of the luxurious haven of Hiro Miyoshi Hair & Beauty, you will leave not just looking, but feeling your very best.