May 2017
Natratex relaunched with
The NatraTex brand has just been relaunched with a new look. The new brand logo has been developed to convey the natural aggregates used in the manufacture of the product. At the same time this successful and established product range in hard landscaping has been simplified to NatraTex Cotswold for all buff surfaces, whether pedestrian or trafficked, and NatraTex Colour for all colours available other than buff. The NatraTex rebranding comes as a new identity is also introduced for the BituChem Group, the manufacturers of the NatraTex range, to reflect its growing position in its key markets of hard landscaping and highways. BituChem group was the first to bring durable and colourful asphalt to the market with the NatraTex product range. Manufactured at the BituChem group headquarters in the Royal Forest of Dean, the NatraTex Cotswold and NatraTex Colour continue to
68
be popular specifications and have seen a number of applications in Royal parks including Kew Gardens, the Hurlingham Club, and the Duke of York Barracks to name a few. These surfacing materials are also frequently used for housing developments to create attractive contemporary roads and footpaths as well as school playgrounds, highways regenerations, retail spaces and other domestic or commercial spaces. Since the company was established in the Royal Forest of Dean in 1984, BituChem has grown to a company employing 35 people with sales of some £14 million per annum. BituChem’s Marketing Manager Mark Stott commented, “We are delighted with the company’s progress in recent years which has allowed us to invest over £1 million in research and development to innovate new products and processes in