THE BEECH HOUSE, AMERSHAM CREATED BY HARRISON.
18. 02. 19
‘What I’ve always tried to do is just to capture the truth of the moment.’ Ken Loach
INTRODUCTION
Harrison are an established creative, full service design consultancy helping companies in hospitality and food & drink business, to build their brands by developing a holistic, tailored and authentic narrative.
Š 2018 HARRISON DESIGN
London Birmingham Dallas Dubai
A FEW OF OUR CLIENTS
WHAT WE DO ....
WE CREATE COMPELLING BRAND EXPERIENCES FOR THE HOTEL & HOSPITALITY SECTOR.
OUR PROCESS
We re-think and re-invent our ‘clients’ story so we can build stronger emotional bonds that make their guests, feel, reflect and value their brands so they will repeat the experience again, again and again...
Research Analysis
DISCOVERY
DEFINITION
VALIDATION
REALISATION
Field work with team Brand Workshop Spatial assessment
GUEST EXPERIENCE COMES LIVE
Visual assessment Market Input Business Strategy Naming Process
© 2018 HARRISON DESIGN
STRATEGIC ALIGMENT
CONCEPT SELECTION
APPROVED DIRECTION (Delivery + Implementation)
London Birmingham Dallas Dubai
THE BEECH HOUSE CONCEPT VISUALISATION
BACKGROUND
Harrison were approached by Oakman Inns and Restaurants Ltd to transform a newly acquired large retail unit in Amersham into a new generation Beech House. The Beech House concept is a ‘family’ of bespoke venues, each of which has its own personality all are linked to the local community. It’s not a pub or a restaurant or a coffee shop, as it serves all of those needs (so it could be called a barcaferestaurant). It’s unique, informal and relaxed style creates a special energy and atmosphere unique to this concept – its premium style attracts a relatively prosperous ‘success community’ that uses the Beech House for a multitude of day parts and occasions through the week. The concept offers a premium wet-led destination with a high quality artisan restaurant.
© 2018 HARRISON DESIGN
London Birmingham Dallas Dubai
BRAND REVIEW MOOD BOARD
FOOD DEVELOPMENT
THE BEECH HOUSE POST COMPLETION
RESULTS
Exceeding budgeted sales by 24% Friday sales exceeding £16K Guest satisfaction scores - over 90% Social Media “Fantastic breakfast this morning at The Beech House! Nothing could be faulted - great service, amazing menu choices (food & drink), lovely interior decor, food arrived withing minutes! My husband and I went for the Eggs Royale & Eggs Benedict - highly recommended. We’ll be going back to try the other menu choices!” “Lovely atmosphere, very nice brunch with a super open kitchen!” “Lovely evening, super food in modern, comfortable surroundings. Friendly & efficient staff, providing great service. Food very varied and delicious. Wide choice of drinks from beer to cocktails. “
Services
BRAND STRATEGY
Strategic Brand Positioning Workshops | Brand Identity | Quantitative and Qualitative Consumer and Brand Research | Customer Journey Mapping |Commercial Analysis | Customer Persona Development | Food and Drink Menu Re-engineering |PR and Social Media
BRAND AND CONCEPT DEVELOPMENT
Strategic Brand Positioning Workshops | Name Generation | Brand Identity Concepts | Graphic Language Development | Signage | Environmental Graphics |Brand Videos
INTERIOR DESIGN
New Concept Development | Concept Design | Detailed Construction Drawing Packages | Planning Applications | Statutory Authority Consultations |Specifications | Tender Coordination | Project Management | Implementation
ARCHITECTURE
Detailed Construction Drawing Packages | Planning Applications | Statutory Authority Consultations | Specifications | Tender Coordination | Project Management | Implementation
BRANDING
Brand Identity Concepts | Graphic Language Development | Signage | Environmental Graphics | Menu Creation and Development | Stationery | Packaging | Websites | Apps | Brand Guidelines | Graphic Packs | Print Management | Brand Videos
Contact
UK, LONDON: 39 MARGARET STREET, LONDON W1G 0JQ CALL +44 (0) 20 7046 6556 UK, BIRMINGHAM: 15 COLESHILL STREET, SUTTON COLDFIELD, BIRMINGHAM B72 1SD CALL +44 (0) 121 321 3030 DALLAS, USA: 14990 LANDMARK BLVD, SUITE 265, DALLAS, TX 75254 CALL +1 972-807-9257 DUBAI, UAE: OFFICE 3105, BUILDING 3, GOLD AND DIAMOND PARK, SHEIKH ZAYED ROAD CALL +971557639273 For any questions please call Richard Samarasinghe on 07799 871 819 or email richard@harrison.hn www.harrison.hn