Engel & Völkers Development Services Brochure (English)

From the planning to the sale: We guide your project to success

EDITORIAL | KAI ENDERS

Build

with a respected global partner who adds value to every phase of your project

Buyers today have an ever-increasing number of options in choosing where and how they live. Working remotely makes location a more open question, and new residences are steadily raising the bar on features and amenities. In this environment, selecting a partner with the expertise and resources to navigate the evolving local and global market is more important than ever.

With experienced representatives around the world backed by a brand built on real estate expertise and lifestyle ­services,­ Engel & ­ ­ Völkers Development Services is an ideal partner for ­developers and investors. From early stage advisory services to global marketing and representation, we offer distinct advantages that are outlined in the following pages. Perhaps even more ­important, we provide a level of dedication to our projects that can be hard to find today’s crowded and demanding environment.

All around the world, we are serious professionals with the focus, ­capabilities and passion to build success for our clients.

Kind regards,

Kai Enders Member of the Board

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3m

11,000

Countries

Search clients

People

Our presence around the world

In the residential property sector

Working under the Engel & Völkers brand

Engel & Völkers Facts & figures

Local presence, global network Spanning four continents and offering services beyond real estate, our network provides access to a discerning global client base.

With over 40 years of experience, ­Engel & Völkers is one of the world’s most recognized and respected brands specializing in the brokerage of fine properties. Our reputation is built on the market knowledge

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and professionalism of more than 8,500 real estate agents and consultants on four continents. In every location, they provide the insight and innovation that delivers success for sellers, buyers, developers and investors.

€ 20 bn

4

830

Transaction volume

Continents

Locations

Achieved worldwide in 2018

Europe, Asia, Africa, North and South America

Our global Shop network

1977

8,500

€ 728 m

Year founded

Real estate agents

Brand commission

Property expertise for over 40 years

With deep local market knowledge

Earned in 2018 by the Engel & Völkers Group

04-2019

OUR BRAND | OVERVIEW

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„

“Our global presence gives you marketing opportunities beyond borders!”

Kai Enders, Member of the Board

Spectacular views: The Alef project in Dubai.

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OUR BRAND | OVERVIEW

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Facts & figures

24 hours at Engel & Völkers Our brand strength and global network drive engagement 24/7, opening up a world of opportunities for your project.

€ 80 m

Transaction volume he total value of properties sold – T in one day!

88

538

We are growing daily.

We’re always adding to our exclusive portfolio.

Job Applications in E&V Market Centers

New listings

1,025 Web leads

1,025 people contact us daily.

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OUR BRAND | 24 HOURS

1m

People reached via social media Our clients like and follow us everywhere.

100,000

0.5

Website visits

Shop openings

Increasing online connections everyday.

3,803

We are there for you at home and abroad!

1st buyer or seller contacts Each day brings 3,803 new introductions.

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Deals 87 successful negotiations.

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Hours of training By our in-house Academy.

1,750 Viewings

164,000 Newsletters

Sharing our news and our properties.

04-2019

1,750 property viewings per day.

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Development Services

Our expertise is your advantage From concept to construction to closings – the benefits we provide build with every phase.

When Engel & Völkers Development Services is engaged at the very beginning, we’re able to offer essential early insights that set up projects for long-term success.

The a­dvantages that we provide, many unique to Engel & Völkers, add value at every stage of a development. With our qualified local team providing market analysis and projections, and our Development Services International Board offering insights about international buyers, design

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trends and best practices, we support you in building the projects that the global ­marketplace demands. In the marketing and sales phase, our network, respected brand and proprietary marketing outlets play an important role. Our integrated marketing and communications strategies incorporate powerful tools including shop displays in feeder markets and advertising in GG ­magazine, published in five languages and distributed around the world.

OUR SERVICE | INTRO

Phase 1

Concept

Phase 2

Project planning

Phase 3

Marketing

Phase 4

After sales 13

We start by understanding the vision, requirements and goals for a project.

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OUR SERVICE | PHASE 1

Phase 1

Concept From property acquisition to target buyer analysis – we provide a strong foundation for successful projects.

Phase 2

Phase 3

Phase 4

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Guide and negotiate the acquisition of land and buildings

Prepare competing project audit and comparative market analysis Assess future demand for project location

Define the profiles and priorities of target buyer groups Monitor trends and events that impact original projections

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OUR SERVICE | PHASE 1

Well positioned from the beginning – because we understand your vision and we know our market.

Every location has its own dynamics – and every new construction project presents a unique set of challenges. This is what makes leveraging the expertise of Engel & Völkers Development Services right from the planning phase so worthwhile. It enables us to advise you, for example, which site or area is best suited for a project. In addition to a comprehensive market and competitive analysis, we prepare projections of future demand and usage for the immediate location and surrounding area of an already

acquired property on request. In addition to our local knowledge, we benefit from our extensive database of search clients. We evaluate these in a targeted manner and also take into account location-related trends, usage-specific structural features and customer requirements in favour of an optimal housing and usage mix. On request, we can also undertake a preliminary examination of the building potential of a property, taking into account the zoning plan and any building permits that may be available.

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Ongoing project review can reveal value engineering opportunities that won’t reduce sales value.

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OUR SERVICE | PHASE 2

Phase 1

Phase 2

Project planning Assembling the resources and expertise to launch the right projects at the right time.

Phase 3

Phase 4

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Using insights and experience to create the homes that customers demand.

Today more than ever, residential real e­ state has to meet a wide variety of r­ equirements and needs. In addition to location, prestige and the personal social network, the aspect of comfort is becoming increasingly important. With the tastes and preferences of target buyers in mind, we advise you, among other things, on floor plans and unit mix. We can give you recommendations on the latest trends on matters from design to smart home features, and the cost b­ enefit of each when the project goes to market.

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This includes, for e­xample, d­etermining whether and to what extent the use of ­expensive materials will enhance the value of the property and result in a corresponding increase in your return on investment.

All these aspects are decisive for a sound market price assessment by our experts, who develop a marketing concept that is tailor-made to attract the buyer groups identified in our extensive analysis, and place your project on the market in the best possible way.

OUR SERVICE | PHASE 2

Review plans to identify value engineering opportunities that won’t reduce value Guide the optimisation of layouts, amenities, unit mix Recommend fixtures and finishes based on design, quality and cost-benefit analysis

Sound pricing recommendations for your project

Design an integrated marketing, messaging and onsite sales plan

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Our integrated marketing strategy is designed to reach and attract the most like buyers.

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OUR SERVICE | PHASE 3

Phase 1

Phase 2

Phase 3

Marketing From strategic marketing to contract management – we partner with you to generate successful sales.

Phase 4

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Hire a dedicated project team Review and advise on sales and notarisation documents

Host open houses and conduct viewings Assist with customer unit specifications

Provide ongoing reporting on all marketing activities Advise on suite of sales documents and negotiate contracts

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OUR SERVICE | PHASE 3

Successfully and quickly sold – because we handle all of the project marketing for you.

A specialised project team takes over the implementation of the marketing concept and coordinates the entire marketing for your project. In addition to creating and reviewing representative sales documents, we also select the most suitable marketing tools from our wide range of professional marketing tools – on the following pages you will find an overview of the most important ones.

If you wish, we can also support you in developing your own branding for your ­

p­ roject. In addition, we take care of customer communication up to the notary appointment and inform you about all marketing steps within the scope of regular reporting – from the number of customer enquiries and the course of viewing appointments to questions and requests from interested parties.

Last but not least, our range of services also includes contract preparation and negotiation – so that you can look forward to smooth and efficient marketing.

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In-shop presence

Local marketing

Online marketing

In-shop event Search client advice In-shop display Shop TV

Sales sign & planning Open House Onsite sales office

Online real estate portals E&V website Display advertising SEM

Engel & Völkers Marketingtools

Distinctive and proven marketing strategies High in impact and far in reach – we select the best marketing measures for you from a wide range of options.

As part of our marketing strategy, we ­employ a wide range of branded print and online initiatives. From high-quality advertise­ ­ ments – be they in newspapers or our own GG magazine – and the Engel & ­Völkers

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newsletter to the presentation of your p­ roject on our website, on social media or in our property shops: with us, you will reach potential buyers through all the relevant ­ channels.

OUR SERVICE | PHASE 3

Content marketing

Print advertisements

Direct marketing

Blog Social Media Newsletter

Newspapers & magazines GG magazine Private residences Coffee table book

Neighborhood mailings Video card Virtual reality mailing

E&V network

Print property descriptions

Online property descriptions

Standard exposé Premium exposé Premium book

Online exposé Property video 360° tour of property

Property search app Property fairs InHouse platform Private Office

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Even after the marketing goal is achieved, we are there for you

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OUR SERVICE | PHASE 4

Phase 1

Phase 2

Phase 3

Phase 4

After sales

Spain | Barcelona | MDL40

From renting individual units to final reporting – we continue to support you after the handover.

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Our sales strategy supports the customer journey from the first visit through closing and beyond.

Even after contracts are signed, you can rely on the support of Engel & Völkers Development Services. Thus we are also the first contact for your customers after the notary appointment and are in contact with them during the construction progress until completion. If needed, we can handle the leasing of any units that were acquired by investors during the construction phase,

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and organize project-related events for you – whether for the laying of the foundation stone or a topping-out ceremony.

Of course, our services also include the preparation of a detailed final report that provides an overview of all facts and ­igures relating to the planning, implementation, marketing and sales of your project at any time.

OUR SERVICE | PHASE 4

Ongoing communication with the client through completion of the sale

Provide leasing and resale services

Complete final report Organising special events for the project

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HafenCity Hamburg

Living at the highest level Our project STRANDHAUS by Richard Meier – breathtaking views included.

Engel & VĂślkers Hamburg Project Sales

Just one of many highlights: the view of the Hamburg Elbphilharmonie.

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REFERENCES | HAMBURG

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ith their generous proportions, light-filled spaces and W hand-crafted finishes, these HafenCity apartments have a distinctive and elegant flair.

The perfect blend of style and comfort.

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REFERENCES | HAMBURG

Not far from the Elbphilharmonie concert hall, the STRANDHAUS

by Richard Meier offers apartments for discerning tastes – first class in terms of both location and facilities.

The STRANDHAUS by Richard Meier ­offers wonderful views and is designed for the most discerning tastes. The architectural masterpieces by the Pritzker Prize-winning architect are renowned worldwide. Residences in the STRANDHAUS provide perfection down to the last detail – from the generous light-flooded rooms featuring high ceilings, exquisite materials and craftsmanship to the smart-home technology behind the scenes. The floor-to-ceiling

windows ensure breath taking views across one of Europe’s most beautiful cities, offering fascinating visual perspective at any time of the day. Of course there is concierge service as well as underground parking spaces and a fitness area exclusively reserved for STRANDHAUS residents.

Here, at the heart of the Hamburg HafenCity, buyers seeking design, comfort and elegance at the highest level will find their new home.

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One of our completed projects: project Babelsberger No. 1 in Berlin.

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REFERENCES | INTERNATIONAL

References

A selection of our international projects These reflect just a few of the property types and locations that Engel & Vรถlkers Development Services represents.

Engel & Vรถlkers worldwide

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Germany | Hamburg | An der Alster

Germany | DĂźsseldorf | SchanzenstraĂ&#x;e

Germany | Hamburg | STRANDHAUS by Richard Meier

Spain | Madrid | Fuencarral 142

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Germany | Berlin

REFERENCES | INTERNATIONAL

Spain | Barcelona | Fernando Poo

From insightful planning to successful sales – developers, investors and buyers benefit from our expertise worldwide. www.engelvoelkers.com

Germany | Berlin | MommsenstraĂ&#x;e 15

| Babelsberger No. 1

Germany | Hamburg | Finkenau

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A strong partner

The Engel & Vรถlkers success story began in 1977 with the brokerage of premium residential properties in Hamburg, Germany. Today, our globally renowned and consistently growing brand offers a comprehensive range of services through six different divisions.

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www.engelvoelkers.com