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— JOUR NAL — I N N AT U R A L M O T I O N S I N C E 1 9 6 3

AU TU MN / WINTER 2019


AUT UM N / WI N T E R 2 019

AUTUMN / WINTER 2019 —

ECCO JOURNAL Danish Modern

06

A CERAMIC TALE — SURROUNDED BY CERAMIC CASTS AND A LOT OF CLAY

08

SAKS POTTS — A LOOK LESS ORDINARY

12

A NEW KIND OF LOVE — AN ALTERNATIVE FAMILY LIFESTYLE

18

FROM CATWALK TO CAMINO — NO PRETENDING ON THE CAMINO. NO FILTER

24

A RAINCOAT FOR YOUR FEET — COLLABORATION WITH NORWEGIAN RAIN

28

SHOE CHIC IN SHANGHAI — SHOWCASING VERSATILITY

32

FOOT TO THE FLOOR — THE DANISH HYPERCAR MANUFACTURER

38

FEELING AT HOME — CREATING AN EXTRAORDINARY EXPERIENCE

42

YOU'VE BEEN HACKED — PLAYFUL AND PROGRESSIVE

56

TECHNOLOGY X MOTION — REVOLUTIONISING GOLF

60

PLAYING WITH SHAPES — INTRODUCING A GEOMETRICAL DIMENSION

WORDS: CHARLOTTE KRISTINE SKOV MARK HODGKINSON PHILIP MORLEY PHOTOS: CLAUS VISBY ANDERSEN ANTHONY BOGDAN PRODUCED BY: ECCO CREATIVE SERVICES ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE USED IN ANY FORM OR MEANS WITHOUT THE PRIOR WRITTEN CONSENT OF ECCO SKO A/S IF YOU HAVE ANY QUESTIONS, PLEASE CONTACT: ECCO SKO A/S, INDUSTRIVEJ 5, DK-6261 BREDEBRO, DENMARK TEL. +45 74911625, ECCO.COM


C O N T R I B U T O R S

ECCO INSIDERS IN THIS ISSUE Like each of the letters that make up our logo, the ECCO community is open. Thousands of colleagues have entered our global network to work directly with us, walking along with us as it were, and sharing our journey. But ours is a community that isn't defined only by work alone. We're energised on a daily basis by the inspiring people we meet along the way. Family members, friends, friends-of-friends, new acquaintances, visionaries, entrepreneurs, innovators, craftspeople and other creatives who share our passion for leaving a positive footprint in the world. They are ECCO Insiders. Some do work for us, some don't — but they each inspire us and we're happy to invite them in.

THORA FINNSDOT TIR

SAKS P OT TS

CAR OLINE NEHRING

KIM GRENAA

Ceramic Artist

Fashion Designers

Lifestyle Influencer

Creative Director

—6—

—8—

—12 —

— 18 —

T-MICHAEL & ALEXANDER HELLE

GIGI ZHANG Fashion Show Stylist

CHRISTIAN BRANDT & TR OELS VOLLERTSEN

TANJA IBSEN NØRSKOV

Menswear Designers

— 28 —

Supercar Creators

Hotelier

— 32 —

— 38 —

— 24 —

JUDITH SANDERS ECCO Product Manager,

KL AUS ELDR UP JØR GENSEN

ECCO Accessories Designer

SOLVEIG GUBSER

Tannery Hacks

Golf Innovator

— 60 —

— 42 —

— 56 —


AUT UM N / WI N T E R 2 019

S T AY D R Y W I T H I N N O V A T I V E WAT E R P R O O F TECHNOLOGY


With the HM100K leather, our in-house performance lab has reached a groundbreaking point of no return that forever alters the conventional notion of what a waterproof shoe can be. In fact, the HM100K leather epitomises the exact kind of innovation ECCO strives for within all facets of our craftsmanship, which is why it will remain a guiding principle from this point on.

Our pioneering re-tanning process

is widely regarded as one of the world's

shows the extent to which having our

most advanced research facilities

own tanneries allows ECCO to raise the

within its field. As the driving force

bar. The HM100K leather is a

behind the development of the HM100K

manifestation of this luxury. No longer

re-tanning process, this culture has

does rainy weather need to be a hassle

rendered dryness and comfort features

that either forces you to stay indoors

that no longer need to be considered

or put on a pair of clumsy gumboots.

­mutually exclusive on wet days. Testing

Following in the proverbial footsteps

in ECCO's laboratories ­demonstrated

of the water-repellent HYDROMAX

the w ­ aterproofing ­qualities. So much

®

technology, the specialised agents

so that the agents deep within the

and techniques used for the HM100K

material didn't falter in the least when

make any shoe made from this leather

a shoe made from HM100K leather

the obvious choice whether it's pouring

was s­ ubjected to 100,000 flexes,

down or you're exploring the wilderness

simulating the movement of the foot,

on a damp, sodden day. The HM100K

without showing any r­eduction in

leather is a new ECCO hallmark that will

water ­protection whatsoever. The

keep feet of all sizes comfortable and

HM100K leather will be showcased

dry for years to come.

in the new ECCO TREDTRAY series, ECCO's i­nnovative and premium twist

By virtue of a culture of experimentation

on the global trend for utilitarian, highly

and excellence, ECCO Leather, which

­functional footwear with genuine roots

is based in Dongen in the Netherlands,

in workwear heritage.


AUT UM N / WI N T E R 2 019

T H O R A

F I N N S D O T T I R

C E R A M I C

A R T I S T

A CERAMIC TALE The Danish-Icelandic ceramic artist Thora Finnsdottir has interpreted the unique ECCO SHAPE technology and its graceful expression in a one-of-a-kind artwork. Like every single work from the artists hand it reflects her highly experimental and investigative approach to ceramic design where she draws on the tales and traditions of Scandinavian design.

Surrounded by ceramic casts a lot of clay and items

Thora Finnsdottir works as a Ceramicist, designer and

collected for inspiration, Thora Finnsdottir explores the

artist and loves to challenge both materiality and the

potentials of clay and ceramic expression for hours on

beholder's senses and perceptions. For the artistic

end in her workshop. Her work is driven by a passion for

ceramic interpretation of the ECCO SHAPE technology,

breathing new life into universally known forms. The

she plunged herself into an in-depth exploration of the

creative process begins long before she gets her hands

feeling of lightness, the graceful expression and the tale

on the clay in the workshop, with observations of the

of shoemaking using paper sketches and models before

world around her, its shapes and structures. From a

finally sculpting her vision in clay. A one-of-a-kind artwork

plastic lid or a road traffic sign to a pebble found on the

that reflects the close bond between craft and creative

beach.

art, which was also a key inspiration to ECCO's founder, Karl Toosbuy.

"I am fascinated by the way objects possess a story, manmade objects as well as objects designed and

"As a material, clay holds immense potential. Both clay

transformed by the forces of nature," Thora Finnsdottir

and leather are amazing materials that point back in

explains. She was raised in Iceland and was raised in

time to the very first things shaped by human hands and

a rough landscape and the contrasting worlds of city

still play important roles in our daily life as elements in our

and countryside, which hold a rich creative potential

houses, furniture, clothing and shoes," Thora Finnsdottir

and have inspired strength in her. After graduating from

points out and continues: "The deep appreciation of the

The Royal Danish Academy of Fine Arts in Copenhagen

value of materials and craftsmanship is closely

in 2009, Thora Finnsdottir established her own ceramic

connected to a Scandinavian spirit and age-long

design company, Dottir, a Nordic universe of sweet

tradition that combines high ambitions of being

wilderness and a versatile creative expression.

innovative front-runners with the ability to look inward and pursue softer values."

"For my Dottir universe, I use a casting technique where old objects and forms of the past become building

It is the interplay between the tangible material and the

blocks. I collect my building blocks at flea markets and in

human mind and hand that breathes life and elegance

second-hand shops, and after a long process with

into crafted objects. Be it a graceful SHAPE shoe in

experiments and investigation in my workshop, new

leather or a ceramic tale about it.

products arise, where the unconscious recognisability of familiar elements evokes strong feelings and memories."

dottirnordicdesign.dk

—6—


T H O R A

F I N N S D O T T I R

C E R A M I C

A R T I S T

"As a material, clay holds immense potential. Both clay and leather are amazing materials that point back in time to the very first things shaped by human hands and still play important roles in our daily life as elements in our houses, furniture, clothing and shoes." THORA FINNSDOTTIR CERAMIC ARTIST

—7—


AUT UM N / WI N T E R 2 019

S A K S

P O T T S

F A S H I O N

D E S I G N E R S

SAKS P OT T S A

L O O K

L E S S

O R D I N A R Y

Copenhagen-based Saks Potts has an

up in coats and jackets, and childhood

"Outerwear is all you see when you look

avant-garde approach to outerwear

friends Cathrine Saks and Barbara Potts

around. Women's outerwear should

design. Their collections combine a

noticed how everyone in the streets

stand out, brighten up the surroundings

distinctive aesthetic with playful colours

of Copenhagen looked almost the

and reflect everyone's individual

and delicate materials, and Saks Potts's

same in their ­minimalistic, monochrome

personality in a diverse world," says

tribute to diversity and personality

outerwear. Does it really need to be so

Cathrine Saks.

has made icons such as Lady Gaga,

nondescript, they wondered, and thus,

Beyoncé, Kendall Jenner and many

the seed was sown for Saks Potts, which

With Cathrine's degree in fashion

others fans of the Danish niche brand.

launched its first collection in 2014.

design and tailoring and Barbara's

Now, a custom-designed ECCO Shape

Instead of trend forecasts and business

BA in art ­history from the University of

boot has entered the Saks Potts universe

strategies the brand is based exclusively

Copenhagen, the two complement

thanks to a collaboration between

on Cathrine's and Barbara's gut feeling,

each other perfectly.

ECCO and founders Cathrine Saks and

intuitive storytelling and a basic desire to

Barbara Potts.

make the world more colourful and let

Their partnership is based on a blend

people's personality shine through in the

of technical expertise and artistic

public space.

understanding mixed with courage,

In the Nordic winter, everyone is bundled

—8—


S A K S

P O T T S

F A S H I O N

D E S I G N E R S

"We love the fact that ECCO makes high heels that don't hurt your feet. It's quite unique." CAT H R I N E S A K S CO-FOUNDER OF SAKS POTTS

dedication and a shared passion for

look at ECCO's shoe production and

extra coolness and femininity, leaving

outstanding quality. From the outset,

revolutionary technologies, among

plenty of room for personality."

their mission has been to use high-

them the ECCO Shape Technology,

quality natural materials, including

which allows for beautifully crafted and

The setting and theme of the new

leather, in their outerwear collections.

anatomically moulded high-heeled

Collection 12, which the ECCO Shape

shoes and boots.

X Saks Potts design is a part of, have been shrouded in secrecy for months

"Leather is a fantastic material in every regard, durable and strong. It shapes

"We love the fact that ECCO makes

but are sure to be revealed on social

itself to you and only gets more

high heels that don't hurt your feet. It's

media, given that the annual Saks Potts

beautiful with age. It also offers endless

quite unique. We have always been

fashion show has evolved into a major

possibilities for playing with the

passionate about creating designs that,

event during the August edition of

expression, depending on dye, tanning

however bold and beautiful, are always

Copenhagen Fashion Week.

and finishing, and for exploring new

comfortable and uncomplicated to

directions," says Barbara Potts.

use with jeans as well as dresses, and

After its debut on the catwalk during this

throughout the years we have been

year's fashion show, the ECCO Shape

In the collaboration between ECCO

looking for shoes that would fit perfectly

Sculpted Motion boot styled by Saks

and Saks Potts the love of leather is a

into our universe," says Cathrine Saks.

Potts will be available in a limited edition from selected luxury fashion

natural shared language. This has led to the development of an ECCO Shape

Barbara Potts adds, "The footwear is a

retailers. The release will add an

boot, sculpted in premium leather and

natural part of any look and a way to

unexpected dimension to the global

with a bold design that celebrates

express yourself in combination with

release of the full new Shape Sculpted

personality as well as convenience. The

your outerwear, making a striking first

Motion range in ECCO stores worldwide.

design process took Cathrine Saks and

impression. In our design collaboration

Barbara Potts to Portugal for a first-hand

with ECCO we have aimed for some

—9—

sakspotts.com


B E H I N D

T H E

S C E N E S

Versatility. Unparalleled comfort. Now, the two are no longer mutually exclusive. Kelsey Martinovich models the ECCO SHAPE SCULPTED MOTION.

"Sometimes models have to wear shoes that might look amazing through the lens but which can mean hours of discomfort." K E L S E Y M A R T I N OV I C H MODEL AND PHOTOGRAPHER ECCO SHAPE SCULPTED MOTION / 20780301002


E C C O

S H A P LE I R—U M B E LH AI N R U D MT H E

S C E N E S

SCAN AND GO BEHIND THE SCENES WITH US

It seems right and fitting to present

the camera is that they are designed to

seamlessly to an elegant new heel

a sculpted heel in a place known

be so comfortable they can be worn all

design in a choice of three heights,

for showcasing the latest art and

day, every day.

each formed to cradle and support the

­architecture.

entire foot the way nature intended. ECCO SHAPE SCULPTED MOTION is

This is made possible by our pioneering

Den Frie Centre of Contemporary Art in

created with versatility in mind. Perhaps

ECCO FLUIDFORMTM Direct Comfort

Copenhagen was the ideal setting to

you don't change your outfits as often

Technology, which provides a way of

capture the style and personality of the

during the day as Kelsey does, but if

capturing and preserving the natural

ECCO SHAPE SCULPTED MOTION. Not

you did, you could wear the same shoe

360-degree contours of the foot and

least because it features clean lines and

day and night. From departure lounge

reproducing them discreetly within the

beautiful floors that are perfect for a

to art gallery opening to dinner with

shoe's interior to produce a uniquely

footwear shoot.

friends, you can feel comfortable and

comfortable fit and feel loaded with soft

­confident without compromising on

cushioning and shock absorption.

The feet belong to none other than the

striking good looks.

Australian model and photographer

Perhaps this is one of the rare examples

Kelsey Martinovich. Her beautiful heels

Behind the scenes at ECCO, artistry of

of modern sculpture that everyone is

are sculpted to the exacting standards

a different kind goes into the ECCO

comfortable with.

of high-end couture. Yet, something that

SHAPE SCULPTED MOTION. Rich leathers

may be less apparent as she poses for

from our own tanneries are fused

— 11 —


AUT UM N / WI N T E R 2 019

C A R O L I N E

N E H R I N G

L I F E S T Y L E

I N F L U E N C E R

A NEW KIND OF LOVE Caroline Nehring and her husband, Anthony Bogdan, met on Instagram. The couple, who are now lifestyle influencers on the same platform, have collaborated with ECCO on a new campaign.

This is a modern love story that began

From liking each other's photographs,

"Things just went so fast," says Nehring.

on Instagram. And which continues on

Bogdan contacted Nehring on

"We discovered so many mutual

Instagram, where Caroline Nehring and

Facebook with the most forward of first

interests, and it just felt really right. We

her photographer husband, Anthony

lines: "Will you marry me?" While Nehring

couldn't imagine doing the long-dis-

Bogdan, invite their followers into their

was initially put off, she soon realised she

tance

Nordic aesthetic universe, with artistic

and Bogdan shared the same passions

relationship, so it was all or nothing, and

images that mix a palette of light and

for aesthetics, interiors and travel, and

we just decided to go for it and see

heavy greys and the dark and gloomy

two weeks later he flew from England

what happens."

Danish skies with moments of idyllic

to Copenhagen. Bogdan hasn't left

family life.

since, unless you count when he quickly

That was five years ago, and if their

returned to Cambridge to "quit his job

romance moved quickly at the

With more than 100,000 followers each,

and collect his things." Within two weeks,

­beginning, their philosophy of life is quite

Nehring and Bogdan are now classed as

they were living together, and within a

the opposite: First on their shared blog

'influencers', but they didn't have nearly

year, they were married and expecting

A New Kind of Love and then through

so many when they met on Instagram.

a child.

their Instagram channels, they have tried

— 12 —


"We're hoping to inspire people with an alternative family lifestyle, all bound together with a Nordic aesthetic." CAROLINE NEHRING LIFESTYLE INFLUENCER ECCO SHAPE SCULPTED MOTION / 20780301002

to inspire others to slow down.

Molly and son Elliot — into day care for

Another great privilege, says Nehring,

To slow down and appreciate the

a small number of hours each week and

was shooting a campaign with ECCO.

beauty around them and to savour time

only work after the kids have gone to

"The fact they allowed us to be

with their family. "We're hoping to inspire

bed. "We feel so privileged. We wake up

ourselves and allowed us to wear our

people with an alternative family

every day and we're just so happy to be

normal clothes, that was a huge

lifestyle, all bound together with a

able to have a slow morning with the

compliment to our aesthetic universe

Nordic aesthetic," says Nehring.

kids rather than rushing out of the door

and the way we usually make things.

to go our separate ways," says Nehring,

We had great creative freedom to do

As well as husband and wife, Nehring

who lives by the beach with her family.

what we wanted. We're very thankful

and Bogdan are business partners —

"We can wake up and say, 'Look, the

for that."

together they collaborate with brands

weather's nice, let's spend the first few

on creative projects. The motivation

hours of today on the beach, collecting

behind the business was to spend every

rocks.' If the kids are having a bad day,

day together as a family, which is why

we can take the day at their pace. We

@carolinenehring

they only put their children — daughter

can adapt to their mood and energy."

@anthonybogdan

— 13 —


AUT UM N / WI N T E R 2 019

CA R O L I N E N E H R I N G LIFESTYLE INFLUENCER ECCO FLEXURE RUNNER / 29201351582


C A R O L I N E

N E H R I N G

L I F E S T Y L E

I N F L U E N C E R

01. ECCO SOFT 7 TRED / 45029351052, 02. ECCO ECCO ST.1 / 83618351652, 0 3 . E C C O S A R T O R E L L E 2 5 TA I L O R E D / 2 6 6 3 6 3 0 1 0 7 0

— 15 —


AUT UM N / WI N T E R 2 019


VERSATILE. PREMIUM. I N N O VA T I V E . Paying homage to the likes of Marlene Dietrich, Lauren Bacall and Diane Keaton, ECCO introduces the ECCO SARTORELLE 25 TAILORED. Like these progressive Hollywood icons, the shoe disregards the conventional notion of 'his' and 'hers' entirely, encouraging the mainstream woman to opt for a menswear fashion concept. Breaking down barriers with style, the ECCO SARTORELLE 25 TAILORED is a premium twist on a traditional men's shoe with its feminised leather, finishing and detailing. At the same time, it is comfortable enough to be worn all day long, and versatile enough for any occasion. Using ECCO's FLUIDFORMTM Direct Comfort Technology and ECCO's sumptuously rich, hand-finished leathers from our own tanneries, or suedes, this shoe provides the necessary flexibility and support, while its time-honoured features and distinctive details, such as brogueing, add a truly classic look.

E C C O S A R T O R E L L E 2 5 TA I L O R E D / 2 6 6 3 6 3 0 1 3 4 5


AUT UM N / WI N T E R 2 019

FROM CATWALK TO CAMINO

KIM GRENAA CREATIVE DIRECTOR ECCO SOFT 7 TRED / 45019402112


K I M

G R E N A A

C R E A T I V E

D I R E C T O R

Meet the Danish Creative Director Kim Grenaa. Fashion expert and editor-in-chief of the renowned fashion magazine DANSK, who recently explored simple living in the extreme, walking the legendary pilgrimage route in Spain.

ECCO EXOSTRIKE / 910536190000

— 19 —


AUT UM N / WI N T E R 2 019

K I M

G R E N A A

C R E A T I V E

D I R E C T O R

"There is no pretending on the Camino. No filter. Only pure existence." KIM GRENAA C R E AT I V E D I R E C T O R

The Camino was one of the most important

After a week, we shipped a lot of clothes

pilgrimage routes for Christians in the Middle

home, keeping only the most essential stuff

Ages. More recently, it has earned a reputation

for our basic needs and simple Camino living.

for being one of the most challenging journeys

A ­hoodie for the chilly mornings, a T-shirt and

that can be made on foot. Completing the hike

­other necessities, which we washed in the

was a once-in-a-lifetime experience for Kim

evening. Plus ECCO EXOSTRIKETM hiking boots

Grenaa. Yet it was the temporary lack of a desk

and, not least, my ECCO sandals. Combined

that prompted him to take the first step.

with a pair of woollen socks, the sandals carried me many kilometres. Those boots are keepers.

While waiting for a desk to become available in a great serviced office community

There is no pretending on the Camino. No

in Copenhagen, I decided to make use of the

filter. Only pure existence. It was me and my

time to walk the Camino with my boyfriend.

­boyfriend, a lot of talking and a lot of silence. Some cows and donkeys and breathtaking

I have run two marathons but never tried hiking

scenery, including the woods, waterfalls and

before our Camino adventure. We walked 833

beaches of the hilly Northern Way of the

kilometres in 40 days, from the French border

Camino that we took. Which was perhaps a

to the west coast of Spain and Santiago de

slightly foolish choice.

Compostela. In life in general, it's all about getting from A to B. Reaching the destination.

While I won't do it again, for me, it was a

The Camino is about what happens between

reminder to keep doing things in my own way.

A and B. You can only manage one day at a

The world is not monochrome, and being a

time. One day I came close to quitting. It was

fashion guy doesn't mean you can't also walk

extremely painful and emotional but worth

the Camino.

every step.

— 20 —


K I M

G R E N A A

C R E A T I V E

D I R E C T O R

0 1 . E C C O T R E D T R AY / 4 6 0 3 7 4 5 0 2 5 5 , 0 2 . E C C O S O F T 8 / 4 5 0 9 9 4 0 1 0 3 8 03. ECCO VITRUS I / 64031401009, 04. ECCO ST.1 / 83623451667

— 21 —


AUT UM N / WI N T E R 2 019

K I M

G R E N A A

C R E A T I V E

D I R E C T O R

On the Camino, whilst forced to make

When I work with a particular brand it's crucial

­important clothing decisions, Kim had plenty of

to be faithful to its DNA. To deliver on a high

opportunity to look back on his career and how

level and leave my own ego behind. I love the

fashion has written the narrative of his life.

diversity that comes from working with different brands in a dedicated team, with the people

I never had the dream of becoming a designer

around the brands and other freelancers. The

myself, but I was led to the Copenhagen

fact that you're never better than your last job

Academy of Fashion Design by pure chance,

keeps everyone on their toes. I love that no

back in the day. My understanding of the

two days are alike, the lack of routine and the

design process and the history of fashion

necessity for new locations and new, tailor-

provides excellent background knowledge in

made solutions for every single client.

my work as creative director and editor-in-chief. We launched the biannual fashion magazine

Leather is at the very heart of ECCO and we

DANSK in 2002, and I am still overwhelmed with

decided to let it play the leading role in the

joy when a new edition appears in print. We

Walk In Style award shows, celebrating

aspire to be both original and inventive on the

inspirational women in connection with

global scene and I'm proud of the international

Copenhagen Fashion Week. The show opened

reputation. DANSK is where I display my

with a huge, natural white hide, showcasing

subjective taste, where I push the boundaries

the process from raw material to refined design

and cultivate my creativity on a more personal

through 55 entries in a white-grey palette and

level.

ending with a floor-length couture dress in black leather. That was a significant brand statement.

I don't have a hobby. My work is my hobby. I have met many unique personalities through

I see ECCO as a natural successor to the

my work. Top models, like Kate Moss and Gisele

Danish Modern design movement of the 1950s,

Bündchen, and actresses, like Gwyneth Paltrow,

when architects and designers created the

Julianne Moore and Tilda Swinton. They have

high-­quality furniture pieces that New Yorkers

been a huge inspiration to me. To be able to

and many others around the world covet to

combine the starlit moments with the fulfilling

this day. The uncompromising craftsmanship is

work behind the scenes is a privilege.

an e ­ ssential part of ECCOs DNA. You can trust that even a pair of high-heeled shoes will be

If I have a bad day, I make sure to put on my

­comfortable to wear and walk in. Like the

sharpest suit. Apparel makes the man and is

timeless Danish Modern furniture, ECCO shoes

an intriguing instrument. But I have come to

and bags are made to outlast any transitory

appreciate the value of a simple outfit and a

trend.

simple life. Last year I felt like simplifying my work and decided to dedicate myself completely to

Discover more about the man, his work and

a freelance life without any employees. I have

the incredible Camino trail:

tried leading a team of 25 people but that's not my thing. Not only does Kim own several pairs of ECCO shoes, he regards the brand's contribution to

grenaacreative.com

design as highly significant.

caminosantiago.gal/en

— 22 —


C R E A T I V E

D I R E C T O R

—

K I M

G R E N A A

"If I have a bad day, I make sure to put on my sharpest suit. Apparel makes the man." KIM GRENAA CREATIVE DIRECTOR ECCO FLEXURE T-CAP / 5032740100


AUT UM N / WI N T E R 2 019

A R A I N C OAT F O R YO U R F E E T ECCO has collaborated with Norwegian Rain, the brand. E C C Oiconic H Y D R O M tailored A X 1 0 0 K / Xwaterproof XXXXXXXX The result is a stunning, limited-edition collection of hybrid leather boots that plays to the strengths of both members of the team: supremely comfortable, minimalist, sleek, stylish and waterproof. Let's hope it rains soon.

— 24 —


E C C O

S T O R I E S

M E N S W E A R

D E S I G N E R S

SCAN AND EXPERIENCE NORWEGIAN RAIN

You open the curtains in your Bergen

This tailor and his business partner,

Then, T-Michael spotted some posts on

residence and what do you see? Well,

Creative Director Alexander Helle, went

Instagram. When he saw the pictures

two days out of three, rain. Because

on to create a brand that elevates

of new ECCO shoes being shared, he

this charming city on the west coast of

the raincoat to new heights. Google

updated his perception of the brand.

Norway, gateway to the fjords, is the

it and you will be left in no doubt that

And when he later found out about the

rainiest city in Europe. Damp is de facto.

this charismatic duo has created a

revolutionary way ECCO makes shoes

Soggy is the norm.

worldwide waterproof niche. Using a

(using FLUIDFORMTM technology), he was

stunning Japanese fabric with high-tech

convinced to join the team.

This, as co-founder T-Michael and

­performance twists, Norwegian Rain has

designer says, "calls for drastic sartorial

put the words 'stylish' and ­'weatherproof'

According to Helle, "When we came

decisions." Put another way, if you don't

in the same sentence.

down here, we knew that ECCO had

want to look like you're dressed in a

the world's best comfort and the quality

plastic bin liner as you go about your

However, it's when Norwegian Rain set

was good. But we had no idea what

daily life, you need a tailor that has

their sights below the ankle that they fell

was waiting for us. This kind of futuristic

access to some pretty remarkable fabric

outside their comfort zone. They tried for

ecosystem of innovation is so far from

that keeps you 100% waterproof whilst

seven years to make a waterproof boot

what we expected. We started smiling

preserving your sense of style.

work like one of their coats. And, by their

because we had been trying for so long

own admission, failed.

to make a shoe that would reflect the

— 25 —


AUT UM N / WI N T E R 2 019

E C C O

S T O R I E S

M E N S W E A R

D E S I G N E R S

"The most beautiful, functional, sexy, waterproof shoe in the world. If you disagree, call me." T-MICHAEL DESIGNER AND CREATIVE CONSULTANT

same thing as our coats, the highest

Not only that, these boots were made

This special collection is offered at select

waterproofness, breathability and

for walking. So they feature the

stores in Japan, Norway, France and

comfort without compromising style.

ST. 1 SHOCK-THRU cushioning core

England. Its arrival coincides with a wide

When we were here at ECCO looking at

integrated beneath the heel.

variety of ST. 1 HYBRID styles from the

all this leather and shoe innovation we

A technology that delivers exceptional

global collection available from ECCO

really understood that here we have the

rebound and shock absorption. On the

stores worldwide.

tools to achieve exactly what we want."

outside, a hard wearing TPU outsole is durable, flexible and comfortable.

The limited-edition boots have been built upon the ST. 1 HYBRID platform

The result? Well, according to T-Michael,

and called upon the most progressive

"The most beautiful, functional, sexy,

­premium leathers developed in the

waterproof shoe in the world. If you

brand's innovative gold-rated tanneries.

disagree, call me."

— 26 —

norwegianrain.com


E C C O

S T O R I E S

—

K I C K

O F F

F A S H I O N

S H O W

I N

S H A N


E C C O

S T O R I E S

F A S H I O N

S H O W

S T Y L I S T

SHOE CHIC IN SHANGHAI ECCO's 'every occasion' style recently lit up the catwalk show in China. At ECCO, our designers talk a lot about wearing

Down the runway came models dressed up and

occasions or 'moments'. Their modernist design

dressed down. Men and women looking stylish,

vision amplified by the premium leathers created

chic, ready for work and ready for play. They

in our tanneries and the energized comfort of

were suited and booted. They were skirted and

our FLUIDFORMTM process allows them to reset

­sneakered. And every single one of them wore

conventional expectations of almost every shoe

ECCO.

in the contemporary shoe wardrobe. So folks who appreciate the unique feel of ECCO can

Rather than make a heavy-handed

enjoy it right across their day-to-day lives. Wearing

­fashion s­ tatement, the footwear collection

moments from the more mundane to the most

­complemented the outfits. And vice versa.

momentous can all be experienced in one of the styles from the ECCO collection.

"I presented a vast array of daily looks and styles," comments Gigi. "It seems to me that ECCO is a

Hold that thought. Then make a catwalk show

shoe collection that can be worn every day, for

of it. That is exactly what the Taiwanese stylist

different reasons, purposes and moments. As I

Gigi Zhang did at the Kick Off Fashion Show in

discovered, whether you need a shoe that is

Shanghai in January this year. A show conceived

casual, formal or functional, ECCO makes it.

to showcase the 'everyday occasion' versatility of

As a Nordic brand, ECCO is typically low-key.

the new Fall collection.

The design details are subtle. When you combine this with their premium leathers and their famous

In collaboration with ECCO China, Gigi created 50

comfort, you have the perfect collection for every

different looks for everyday life in the city.

day."

— 29 —


AUT UM N / WI N T E R 2 019

PERFORMANCE TESTED. CIT Y APPR OVED. E C C O T R E D T R AY / 4 6 0 3 5 4 0 2 0 7 2

— 30 —


ECCO

T R E DT R AY

TM

Ready for the season and innovated for sublime

Direct Comfort Technology, together with our

comfort and functionality, the durable ECCO

foot-shaped last that allows the shoe to follow

TREDTRAYTM is made for the streets. Drawing

the shape of your foot, delivers outstanding

inspiration from the rugged DNA of industry,

cushioning and anatomical comfort on a

artisanry and craft, ECCO TREDTRAYTM is utility-

full-rubber lug sole with outstanding durability

inspired footwear with a wide range of practical

and grip. Although the midsole uniquely

comfort features within each of the timeless

comprises softer materials, the look and

styles you can choose from. Select models have

functionality of the deep-tread rubber outsole

wool or lambskin lining to keep your feet warm

preserve robustness and insulation. Combining

or a full leather lining for natural breathability

high fashion with utilitarian function, the ECCO

and a premium feel. State-of-the-art and

TREDTRAYTM is ECCO giving workwear heritage

winterised ECCO leathers — many with water-

a makeover with premium raw materials and

proofing — offer superb quality along with a rich

dynamic comfort platforms to produce

look and feel. ECCO's proprietary FLUIDFORM

perpetual natural motion.

TM

— 31 —


AUT UM N / WI N T E R 2 019

E C C O

S T O R I E S

S U P E R C A R

C R E A T O R S

F O OT TO T H E F LO O R

A small team of Danish automotive professionals is making Denmark's first and only hypercar. And there is more than a passing resemblance between the attention to detail and craftsmanship shown by this exclusive car maker and their favourite modern shoe maker.

This year is set to be a very productive

individual talents with a shared desire

one for Zenvo Automotive. They will

to develop a unique sports car in a

make a grand total of five cars. In an

country not normally a ­ ssociated with

age when most car manufacturers fill

the ultra-niche automotive sector.

their factories with robots and build on

In fact, a country without a car

an industrial scale, Zenvo builds each

­manufacturer.

model by hand at a snail's pace. Everyone who works at Zenvo is In 2007, engineer Troels Vollertsen and

­unashamedly obsessed with power

designer Christian Brandt decided

and performance, and nobody

to join forces. Two extraordinary and

describes the sheer exhilaration of

— 32 —


"Nothing quite matches the sheer thrill of driving a powerful car. While there is much more to each Zenvo than ­adrenaline alone, it remains the raison d'être behind every new creation." T R O E L S VO L L E RT S E N FOUNDER AND CHIEF TECHNICAL OFFICER


— 34 —


Danish design has been at the heart of the Zenvo story since the brand was established in 2007.


AUT UM N / WI N T E R 2 019

CHRISTIAN BRANDT DESIGN DIRECTOR ECCO ST.1 HYBRID / 83642401086

— 36 —


E C C O

S T O R I E S

S U P E R C A R

C R E A T O R S

sitting in the driving seat better than

"We follow a clear vision in which

Troels. As a boy, he helped out at the

each Zenvo car has elements derived

local garage after school and spent his

from race cars, merged with road car

formative years surrounded by engines

aesthetics. As well as ensuring the best

and gearboxes. From the very

possible aerodynamic performance,

beginning of the Zenvo adventure he

this mix also makes the design more

has been devoted to delivering the

interesting due to the contrast between

adrenaline kick, the raw emotion and

the hard, mechanical design of the

buzz.

race car components and the softer body inspired by nature," explains

"Nothing quite matches the sheer thrill

Christian.

of driving a powerful car. It doesn't ­necessarily matter how long the

The engineering masterpieces are

­experience lasts. It is the sense of instant

designed and built to reflect the

excitement that really grabs you and

beauty, vigour and vibrancy of nature.

sets a hypercar apart from mainstream

The front of the vehicle takes the eyes

vehicles. This rush also gives soul and

of an eagle as inspiration, whereas

character to a supercar."

the side profile of the body mimics the posture of a crouching lion.

He continues, "To me, as the founder of Zenvo, it is this special feeling that

Zenvo makes three models: TSR, TSR-S

underpinned the development and

and TS-1 GT and previously made the

engineering work on the very first

ST1. The latter is not being named for

prototype, and it has remained the

ECCO's ST. 1 SHOCK-THRU technology,

driving force ever since. While there

but perhaps restless Danish minds just

is much more to each Zenvo than

think alike? Each is unmistakably Zenvo

adrenaline alone, it remains the raison

and delights enthusiasts and collectors

d'être behind every new creation."

the world over.

The design of these hypercars is,

Only a handful of people will ever

­nevertheless, rooted in the Danish

drive — and even fewer own — a

design tradition shared by ECCO.

Zenvo. But it's good to know that

Form follows function. And the result

the ­uncompromising dedication to

is a striking appearance that is subject

quality, craftsmanship and innovation

to constant refinement.

is not unique to manufacturers of ­limited-edition cars. At ECCO, we are

It is perhaps more than coincidence

driven by similar values and feel a close

that Troels and Christian both choose

bond with any company, like Zenvo,

to wear ECCO ST. 1 HYBRIDS, or that

that constantly strives for improvement,

Andreas Fasberg, factory technician,

even though we will make a few more

chose the original ST. 1 premium

than five models in 2019.

sneaker. Although it definitely is a ­coincidence that their favourite shoes feature a sole inlay in the company's signature green.

zenvoautomative.com


AUT UM N / WI N T E R 2 019

E C C O

S T O R I E S

-

B R Ø C H N E R

— 38 —

H O T E L S


E C C O

S T O R I E S

H O T E L I E R

FEELING AT HOME

T A N J A I B S E N N Ø R S K OV DIRECTOR OF SALES AND MARKETING ECCO FLEXURE T-CAP / 22180301152

When you walk through the door to

Tanja Ibsen Nørskov, the Director of

and, not least, the new upscale luxury

one of the six luxury Brøchner boutique

Sales and Marketing of Brøchner Hotels.

setting of Hotel Herman K, which is a

hotels in central Copenhagen, you are

"The combination of the traditional

converted transformer station.

in for a special experience from the

reception and an eccentric lobby bar is

very first moment. You are welcomed

a good example of our approach."

not by the classic reception desk but

The five-star boutique hotel features a stunning lobby and cocktail

check-in at the lobby bar, a social

The bespoke solutions, the architecture

bar with twelve-metre ceilings, a

space with a cosmopolitan vibe and a

of the building and the local area are

­three-storey restaurant experience and

cosy atmosphere that instantly make

key elements of the Brøchner Way.

­extra-vagant, custom-designed rooms

you want to stay in. "To us, a hotel is not

Each boutique hotel has its own

where the elegant white-marble look

just about providing a room and a bed.

atmosphere, story and individual design

and soft carpets contrast the raw con-

It's a passion. A passion for offering an

that bring out the heart and soul of the

crete ceiling and iron louvres. Another

unforgettable guest experience. We

building it is situated in. From the Hotel

feature is a selection of premium ECCO

wish to tell unique stories and to create

Ottilia in the former industrial brewery

shoe care products in every hotel room.

an extraordinary feeling of warmth and

buildings of Carlsberg to the urban

generosity in every detail," explains

historical architecture of Hotel Astoria

— 39 —

brochner-hotels.dk


AUT UM N / WI N T E R 2 019

E C C O

S T O R I E S

H O T E L I E R

At the unique Danish Brøchner boutique hotels it is all about creating an extraordinary experience that goes beyond a good night's sleep. They call it the Brøchner Way, and one of the latest initiatives to reinvent the boutique hotel concept is a cooperation with ECCO.

— 40 —


ECCO SOFT 8 WOMEN'S / 44050301007 ECCO SOFT 8 MEN'S / 44050401007


AUT UM N / WI N T E R 2 019

J U D I T H

S A N D E R S

E C C O

P R O D U C T

M A N A G E R ,

T A N N E R Y

H A C K S

YOU'VE BEEN HACKED How limited-edition Tannery Hacks, with new combinations of our premium leathers and innovative platforms, are changing how consumers see ECCO.

Playful, progressive, radical, often

"Many people still see ECCO as only a

Tannery Hacks is that we can make our

'outspoken', and sometimes even a

comfort brand. Of course, this is what we

own materials quickly and have a lot of

little subversive, a Tannery Hack has

are, this is our DNA, and we are proud to

room to experiment. For example, we

the p ­ ower to change consumers'

make comfortable shoes, and that's why

could develop a super cool and

­perceptions of ECCO. To provoke them

in all Tannery Hacks we have printed the

innovative leather, which is maybe a

into thinking again about our approach

words 'Shameless Comfort' on the inlay

little too outspoken for the regular ECCO

to shoemaking.

soles," says Judith Sanders, the Product

collection. Tannery Hacks provide the

Manager for Tannery Hacks. "But we also

platform for ECCO Leather's next level

Each of these strictly limited-edition

want to prove that comfortable shoes

innovative identity, producing shoes

shoes — which are offered at ECCO's

can be cool at the same time and are

on a smaller scale for our stores in

experimental W-21 store in Amsterdam

suitable for everyone."

Amsterdam and Copenhagen. That's why you will see some more outspoken

and our K-9 store in Copenhagen — is

shoes in W-21 and K-9.'

created through fresh combinations

Shameless Comfort comes with

of premium ECCO leathers and our

endless possibilities. Making leathers

new and archived platforms. While

in our own tanneries, and having our

Each 'hacked' style in the W-21 and K-9

ECCO is renowned in the industry for its

own ­experimental stores, gives ECCO

ranges is built using iconic sole profiles

­innovative culture, Tannery Hacks are

Leather's designers the freedom to

and upper designs rooted in ECCO's

right at the forefront of shoemaking,

push the limits and to obtain customers'

global collection, so while these variants

often created using state-of-the-art

­feedback on those new materials,

can, indeed, only be encountered as

ECCO leathers that have only just been

including colours and finishes.

part of the W-21 and K-9, their global counterparts can be found in ECCO

developed in our tanneries.

stores everywhere.

Consumers walking into these stores for

"Our biggest inspiration is the material.

the first time are often heard saying after

Whenever we develop a new leather, it

picking up a Tannery Hack: 'Wow, is this

inspires us to create something out of it,"

W-21.nl

ECCO?'

says Sanders. "The luxury we have with

eccoleather.com

— 42 —


'Whenever we develop a new leather, it inspires us to create something out of it.' JUDITH SANDERS E C C O P R O D U C T M A N A G E R , TA N N E R Y H A C K S

— 43 —


AUT UM N / WI N T E R 2 019


E C C O

B E

O U T D O O R

A N

OUTSIDER ECCO Outdoor's brand ambassadors, Sean Conway and Lizzie Carr, travelled to Norway's remote Lofoten islands for a day of adrenaline and adventure.


AUT UM N / WI N T E R 2 019

E C C O

O U T D O O R

SCAN AND JOIN THE ECCO OUTDOOR

Known as Outsiders, ECCO Outdoor's brand

ECCO EXOSTRIKETM and the ECCO SOFT 7 TRED,

ambassadors have a maverick spirit and a

the Outsiders hiked to the top of a mountain

yearning for adventure away from the city and

pass where, with the photogenic Bunes beach

the mainstream. Just like the team at ECCO

below them, they tried to master the art of the

Outdoor, they dare to be different and are

hula hoop.

­happiest when treading their own path. Carr has been a strong and articulate For Sean Conway and Lizzie Carr, that Outsider

campaigner against plastic pollution, and the

spirit and desire to explore the wild took them to

most unsettling part of her day was discovering

Norway's remote Lofoten islands inside the Arctic

how even the relatively untouched Bunes beach

Circle, where the landscape brings ­challenges

was littered with plastics. After going back over

as well as beauty. This pair of Outsiders —

the mountain pass, Conway and Carr travelled

Conway is known for his feats of physical

by RIB to the base camp, where they lit a fire

endurance, and Carr for her ­environmental

and cooked their foraged seaweed and the

activism on a paddleboard — flew in to Nusfjord,

local specialty of dried cod, which they had

Norway's oldest fishing village, for a day of

earlier hammered into pieces.

adventure. Making the experience even more exhilarating, Conway and Carr didn't know

Rounding off a day during which they had

what to expect, with a series of tasks set by a

constantly been in awe of nature, the Outsiders

team of Norwegian guides. After skimming and

were treated to a showing of the Northern lights.

bouncing across the water in a high-powered RIB, they went swimming and ­paddleboarding for 5 kilometres up a near-freezing fjord, stopping

@eccooutdoor

halfway to forage for seaweed. Wearing the

#beanoutsider

PHOTO: CLAUS VISBY ANDERSEN — 46 —


AUT UM N / WI N T E R 2 019

ECCO EXOSTRIKE / 83248451052

ECCO EXOSTRIKE M A D E

F O R

T H E

TM

E L E M E N T S


Taking the rugged landscape of the outdoors

unparalleled softness and dramatic rebound

into a world of high-end modernistic aesthetics,

of PHORENE™ ribbed midsole, matched with

the ECCO EXOSTRIKE™ combines fully functional

an eye-catching external PU heel stiffener, and

attributes with street-smart styling, and

trail-grabbing rubber outsole. The newest style

innovative design. This is evidenced by the

features a T.PU toe cap for additional protection

previous ECCO EXOSTRIKE™ model, which won

and delivers excellent grip and durability as well

awards such as Red Dot, ISPO, S.O.A. and Gold.

as hi-tech insulation, thanks to a power coalition

This revolution in ECCO design comes from a

with industry leaders Michelin and PrimaLoft®.

triple-threat attack that includes the


AUT UM N / WI N T E R 2 019

E C C O

S O F T

8

W I T H

D R I T A N

T M

L E A T H E R

WATER-EFFICIENT INNOVATION

W A T E R - S AV I N G REVOLUTION FROM ECCO LEATHER ECCO Leather has developed a

ECCO Leather tans 1.25 million hides

of water. However, ECCO Leather is now

­revolutionary new water-saving

per year to supply leather goods and

working towards reinventing one of the

­technology, DriTan™, that will transform

shoes to over 2,200 ECCO shops and

world's oldest industries by developing

the global leather tanning industry.

more than 14,000 sales points worldwide.

and refining a way of using the moisture

External customers, including some of

already present in the hides.

Five years in the making, DriTan™

the world's iconic luxury brands, also

drastically reduces the amount

source materials from ECCO Leather.

Reducing waste water

of water required to tan leathers,

By introducing DriTan™ at its tannery in

and chemicals

­allowing ­tanneries to operate in a

the Netherlands, ECCO will save more

As a result of reduced water

more ­sustainable fashion. While saving

than 25 million litres of water annually,

­consumption, the discharge of waste

approximately 20 litres of water per

which is enough to hydrate around 9,000

water will be equally reduced, and

hide in the tannery in the Netherlands,

people, according to the World Health

DriTan™ will also minimise the use

the DriTan™ technology also produces

Organization's figures .

of chemicals. At its tannery in the Netherlands alone, ECCO Leather will

leather which is indistinguishable from traditionally tanned leather in terms of

A giant step towards water-free

cut its waste by 600 tons of sludge a

quality, characteristics, stability and

leather manufacturing

year, which means 40 fewer truckloads

lead-time.

DriTan™ will enhance ECCO Leather's

of sludge to be deposited in landfills.

reputation for being one of the To showcase this radical technology,

world's most advanced research and

ECCO has created a version of the

­development facilities for the material.

iconic ECCO SOFT 8 sneaker in leather

For 10,000 years, humans have been

produced using DriTan™, which will be

tanning leathers, and it has always been

included in the Autumn/Winter 2019

thought that it was impossible to process

collection.

the hides without using large amounts

— 50 —

eccoleather.com


ECCO SOFT 8 / 45096401308

— 51 —


AUT UM N / WI N T E R 2 019


E C C O

K I D S

A

B O U N C Y

C O L L A B O R A T I O N

ECCO X F LY I N G S U P E R K I D S When you are performing triple

— each is a family-run Danish business,

Superkids. Such active children adore

­somersaults, twisting through the air and

founded in the 1960s, that has made

the comfort, fit and soft feel of the ECCO

performing other high-intensity

a global impact through its energetic,

SOFT 7 TEEN.

acrobatics, such as vaulting over pian-

committed and innovative approach.

os, you are going to need a sneaker

Such is their dedication that the

In the future, ECCO Kids and Flying

that offers you shock absorption and

children practice three times a week

Superkids will be working together even

energy return. As part of the new

for more than 50 shows annually, with

more closely, with interactive play areas

collaboration between ECCO Kids and

performances that include dancing and

at their shows and in select ECCO stores.

Flying Superkids, a Danish group of child

singing, as well as acrobatics and gym-

We will also be using our digital channels

gymnasts, we have given each of the

nastics. Our shoes are lightweight and

to promote the collaboration, giving

performers just that with the innovative,

flexible, with easy-to-use adjustable fit,

children and their parents a glimpse

lightweight comfort of the ECCO SOFT

crafted from ECCO Leathers that were

into the astonishing world of the Flying

7 TEEN. The parallels between ECCO

made in our tanneries — features that

Superkids.

Kids and the Flying Superkids are clear

make them perfectly suited for the Flying

— 53 —


AUT UM N / WI N T E R 2 019

E C C O

S T O R I E S

E C C O

X

S A I T A M A

S E I B U

L I O N S

ECCO MAKES SHOES FOR LIONS

The athletes who make up Saitama ©SEIBU Lions, one of Japan's twelve national baseball teams and league champions of 2018, are also confirmed fans of ECCO.

Baseball is big in Japan. So big, in fact, that it's

Fortunately, ECCO JAPAN (official team

the unofficial national sport. Sumo wrestlers are

­sponsors of the team's business shoes) is taking

very envious of this success, we can tell you.

care of all things below the ankle.

Japanese national teams play over 140 games

The beginning of the exciting partnership

each year, playing stadiums in a country the

began at the training camp on January 30th.

size of the state of California. Which means lots

Here, a total of some 300 people, including the

of time on the road.

team and their coaches, managers, trainers and support staff all wore ECCO. Mainly the

On top of this, it's expected that each team

ST.1 HYBRID and VITRUS.

turns up to shake hands and kiss babies wearing what's referred to as 'business attire'.

News and information about ECCO will now be

In other words, smart, suited and elegant.

shared with the 150,000 registered fans of this

Actually, l­ooking scrubbed up and stylish in

incredible team.

front of a camera is pretty much a contractual ­obligation.

— 54 —


Greeted by fans and camera lenses wherever they travel, it's important for the Lions to look stylish at all times. This year, the team will step off the tour bus wearing ECCO ST. 1 HYBRID and VITRUS shoes.


AUT UM N / WI N T E R 2 019

E C C O

G O L F

G O L F

I N N O V A T O R

Just like ECCO Golf, TrackMan is a family-run Danish company that is revolutionising the sport.

TECHNOLOGY X MOTION It's not easy to disrupt a sport as

forced the sport to rethink and rewrite

"Almost half of our staff are involved

traditional as golf, but two Danish

the ball flight laws, while improving the

with product development, so we are

companies, ECCO Golf and TrackMan,

knowledge and understanding of the

extremely focused on research and

have done just that with their innovative

golf swing. More than 90 per cent of the

development. We are in the triangle of

technologies and products. 'Denmark

world's leading players, including the

technology, sport and data, and there's

is a small country, so it's pretty amazing

likes of Tiger Woods and Rory McIlroy,

a lot going on — you must constantly

to have two Danish companies making

use TrackMan to assess and improve

put yourself at the forefront. If you're

such a big, global impact on the sport,'

their game.

not, you're going to be left behind. This sounds dramatic but you must reinvent

says Klaus Eldrup-Jørgensen, the CEO of "Now more than 800 touring pros are

your company every five to ten years.

using TrackMan, and it's very satisfying to

The time has passed when companies

Just as ECCO Golf has changed the

know we are helping so many golfers,"

could survive for generations based

shoes that people wear on and off the

says Eldrup-Jørgensen, a former Danish

on one idea. That's not going to work

course by introducing radical hybrid

junior champion.

anymore."

sport with its three-dimensional ball

In addition to both being a Danish,

If ECCO Golf and TrackMan have

measurement technology. Adapting

family-owned business that is completely

anything to do with it, Denmark will

technology that was originally

immersed in the sport, ECCO Golf and

continue to revolutionise golf for years

developed by the military for tracking

TrackMan are united by their progressive

to come.

rockets and missiles, TrackMan has

cultures of always wanting to

established itself as a world leader in

experiment and innovate. "Both

ball flight and club data measurement.

companies are extremely innovative,"

Founded in 2003, the company has

says Eldrup-Jørgensen.

TrackMan.

soles, TrackMan has revolutionised the

— 56 —

trackman.com @eccogolf


E C C O

G O L F

'It's pretty amazing to have two Danish companies making such a big impact on the world of sport,' K L AU S E L D R U P - J Ø R G E N S E N CEO OF TRACKMAN ECCO GOLF SOFT / 15130401002

— 57 —


AUT UM N / WI N T E R 2 019

E C C O

G O L F

B I O M® C O O L

P R O

E XC E L L E N C E THROUGH FUSION

A unique combination of highly innovative technologies gives you exactly what you need most out on the green — in any condition. Built on ECCO's exclusive foot-shaped BIOM® last, using our pioneering FLUIDFORM™ Technology to frame and anatomically support your foot, while bringing you closer to the ground, to allow you natural motion and better control. TRI-FI-GRIP™ outsole ensures multi-purpose zonal performance through three segments: One for stability, another for durability and a third for rotational support. GORE-TEX® SURROUND® construction paired with our advanced T.PU EXHAUST GRID built into the midsole leads fresh air directly to the sole of your foot while simultaneously allowing heat and moisture to escape. Matched with thin, perforated ECCO YAK leather, this powerful combination provides 360° breathability and 100% waterproofing to let you perform comfortably from the first tee to the 18th green, and beyond.


ECCO GOLF BIOM® COOL PRO / 10210401379


AUT UM N / WI N T E R 2 019

P L AY I N G W I T H S H A P E S How a designer from ECCO Accessories created the custom-made embossed pattern that adds an element of surprise to the ECCO GEOMETRIK bags.

While celebrated for its minimalism,

a distinctive feature. That original

I just pick up some paper, start playing

Scandinavian design often takes

­pattern, created by ECCO Accessories,

with it and folding it, creating shapes

you by surprise: the simple meets the

is itself rooted in simplicity and the

and details, without thinking too much.

­unexpected. The ECCO GEOMETRIK

­fundamentals of Scandinavian design

This experimental process offers much

group has clean, simple silhouettes

— the starting point for the designers

more to discover than just sketching

inspired by the classic paper shopping

was the simple shapes of circles, squares

on paper. I think it's the third dimension

bag, and from that simplicity comes

and triangles.

that gives me so many more ideas than

much of their everyday elegance.

when I'm just sketching and staying in For Solveig Gubser, a senior designer for

the ­two-dimensional world. That is how

But look a little more closely and you'll

ECCO Accessories, who created the

the ECCO GEOMETRIK pattern was

see that these leather bags have a

pattern, inspiration often strikes when she

created."

­custom-made embossed pattern that

switches from the two-dimensional world

introduces a geometrical dimension

— sketching on paper — to the three-­

After cutting circles, squares and

which adds depth, character and

dimensional. "I get my best ideas when

­triangles out of paper and leather,

— 60 —


ECCO GEOMETRIK / 910549290000

Solveig played with them in the studio, folding and stacking them until she found a pattern as 'eye-catching' as it was unique that would add 'an element of surprise' to the ECCO GEOMETRIK bags. "The pattern creates a kind of geometrical depth and is surprising and refreshing at the same time," says Solveig. "When we

"It struck us how the pattern added a new dimension to the leather surface."

embossed leather for the first time with the pattern we liked it so much that we wanted to see the pattern on a bag. I knew ­immediately that this would look great on a bag, and that people would love it. It struck us how the pattern added a new dimension to the leather surface that makes a simple bag interesting and unique. Together, my colleague and I created simple bag shapes to apply the pattern to." Crafted from firm, rich leather from our own tanneries, the ECCO GEOMETRIK bags are a modern, luxurious expression of our Scandinavian heritage.

S O LV E I G G U B S E R SENIOR DESIGNER, ECCO ACCESSORIES


AUT UM N / WI N T E R 2 019

E C C O

A C C E S S O R I E S

PREMIUM CARE FOR PREMIUM LEATHER Designed for today's consumer, ECCO's new CLEAN, CARE, PROTECT range p ­ erfectly ­complements the premium leathers, developed in our own tanneries, used to craft ECCO shoes and accessories.

Innovative treatments, formulated to keep shoes looking and performing at their very best, are ­carefully packaged in smart, modern minimalistic bottles, tubes and applicators, to produce a user-friendly program as beautiful as it is functional. Smart, travel friendly care solutions added increased convivence for the business flyer or any traveler on the go. INSPIRED BY OUR HERITAGE The design of the new CLEAN, CARE, PROTECT range embraces the heritage of ECCO and the landscape of Denmark itself. Materials like recycled cardboard reflect essential simplicity inherent in Danish design, while pure spun aluminum pays homage to the the clean machine-work of the FLUIDFORMTM moulds which give shape to the soles of our shoes — Smoke-blue color tones evokes the dark seas off the Danish coast.


DANISH MODERN

Profile for Energy Plan Creative

AW19 ECCO JOURNAL  

AW19 ECCO JOURNAL