New World Development - Brochure 2018

L IF ES T Y L E P L AT F OR MS OF T HE F U T UR E

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NWD BUILDS ARTISANAL, SUSTAINABLE COMMUNITIES WITH WELLNESS AT THEIR CORE

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WITH SUSTAINABILITY AT ITS CORE, NEW WORLD DEVELOPMENT FOCUSES ON GREEN, WELLNESS, SMART AND CARING FEATURES TO CURATE UNIQUE, ARTISANAL LIFESTYLE PLATFORMS. HEAD OF SUSTAINABILITY ELLIE TANG EXPLAINS THESE ARE MUCH MORE THAN JUST BUILDINGS

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ith a sustainable future

services to create something

at its core, New World

new. This has been an opportu-

Development (NWD) is

nity to suggest a new approach

at the forefront of building communities in Asia. The

to sustainability for the company.”

Sustainability is more than an

corporation’s vision to build a

attractive add-on as other com-

better society through sustaina-

panies may view it: it is integral to

ble growth and a wellness focus

all aspects of the business.

is championed by The Artisanal

“With great support and guid-

Movement. As Ellie Tang, Head

ance from our Executive Vice

of Sustainability, explains: “This

Chairman and General Manager

brand personality values herit-

Mr. Adrian Cheng, along with the

age, nature and innovation at the

leadership team, we have the

same time. It is also about

opportunity to get involved in our

empowering each individual to

property projects in Hong Kong

craft something unique and

and China from design all the

make an impact. We also see the

way to customer experience,”

Group’s portfolio business as an

Tang says. “We have referenced

ecosystem with opportunities to

the United Nations Sustainable

connect talents, products and

Development Goals, stakeholder

BIO

Ellie Tang is currently Head of Sustainability at New World Group, where she leads the Group’s Environmental, Social and Governance (ESG) reporting, risk management, environmental management and green financing initiatives. Also serving as General Manager – Sustainability at K11 Group Limited, Ellie supports Hong Kong and Mainland China property projects from planning to customer experience design. Previously, Ellie was the Asia Pacific Coordinator of the ‘HSBC Water Programme’, a $100mn global partnership which invests in freshwater and sanitation projects to improve livelihoods. She also has experience in ESG strategy development and environmental management in the REIT sector.

Ellie graduated with a Master of Public Administration degree in Environmental Science and Policy from Columbia University. She has worked in environmental and health policy research and UNFCCC Clean Development Mechanism carbon credit project advisory in the US.

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land China, NWD not only

“WE SEE BUILDINGS AS A LIFESTYLE PLATFORM: WE’RE CREATING A MODERN LIVING STRUCTURE WITH SUSTAINABILITY ELEMENTS” — Ellie Tang, Head of Sustainability, NWD

produces top-of-the-range green buildings but keeps community in mind. “Urbanisation is integral to what we do – we’re building communities,” says Tang. “This isn’t just a slogan; it’s exactly what governments around Asia are promoting among building developers and what our dense cities need to be sustainable.”

“In the past, the focus was on building specification and energy efficiency, but now governments are looking into a wiser, more

views and our business priorities

efficient way of planning and

to set the 2030 vision for the

allocating resources. They want

entire group.”

to see a holistic development

The company’s New World

blueprint with mixed-use facili-

Sustainability Vision 2030

ties outlining how we will boost

focuses on four pillars: Green,

the local economy, improve con-

Smart, Wellness and Caring.

nectivity through low-carbon

“We’re now setting policies and

transport, promote smart cities

targets to drive those down to

through technology adoption and

customer experience across our

include community-level green

groups’ businesses. It’s an excit-

features.” That’s exactly what

ing journey,” Tang adds.

NWD offers, and it’s vital given around 70% of the company’s

BUILDING COMMUNITIES With rapid urbanisation taking over both Hong Kong and main-

business is in mainland China.

In Hong Kong, where density and land scarcity is higher, NWD w w w. n w d . c o m . h k

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GZ K11 – Interior

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GZ K11 – Exterior

has innovated new project

FROM VISION TO ACTION

designs and features that bring

NWD houses a diverse portfolio

its building users closer to nature,

ranging across property devel-

whether through a sky garden

opment, investment and

with renewable energy installa-

management; infrastructure and

tion at SKYPARK, a residential

transportation; telecom; hospi-

re-development in Mongkok; or

tality; healthcare; education and

a family-friendly sculpture park

retail. This diverse focus enabled

at Mount Pavilia, a multi-tower

the launch of the first ever Art

residential project in the suburbs

Mall in Hong Kong by the K11

of Clearwater Bay. Both of these

‘museum retail’ brand a decade

projects have been certified to

ago. Since then, the brand has

the US LEED (Leadership in

also added a workspace offer-

Energy and Environmental

ing: K11 Atelier. The K11 brand

Design) Building Standard Gold

integrates art into buildings,

level status.

offering a unique user experience, and was pioneered by Adrian Cheng who is a third-generation member of NWD. Tang explains that the Art Mall

K11 Atelier

was a novel concept when it opened in 2009. “Mr. Cheng is an international art collector and a cultural entrepreneur. His vision has always been ahead of our time. The ‘museum retail’ idea of K11 has been very successful as seen in the increasing focus of our peers on art and culture in their property projects.”

The mall was launched at a w w w. n w d . c o m . h k

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K11 Natural 10

time of increased consumer

“HAVING THAT BESPOKE, EXCLUSIVE CULTURAL EXPERIENCE IS A PROMINENT TREND FOR MILLENNIALS” — Ellie Tang, Head of Sustainability, NWD

spending power in the region, as social media promoted unique online personas and shoppers craved a selfie-worthy experience. “Having that bespoke, exclusive cultural experience is a prominent trend for millennials.

We keep pushing the K11 museum retail concept for that reason.”

“It’s not just about art and digital, but sustainable products at the core,” Tang adds. Often, small luxury or wellness companies have pop-up kiosks at K11

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locations. “We’re seeing a rise in favour of wellness and greenthemed products. In 2016, we launched K11 Natural, an experimental merchandise zone in our Hong Kong Art Mall, to cater to this growing customer demand.”

A consumer market study shows a 40% increase in Chinese consumers’ preferences for anything branded with wellness or health between 2016 and 2017.”

Three years ago, NWD pioneered The Artisanal Movement, 12

favouring the human side of large-scale development. “We want our employees and external stakeholders to think of themselves as artisans: they can create something memorable, unique

Salisbury Garden - Green Wall

and lasting,” Tang continues.

“Every building we create has a unique design and we place ourselves at the cusp of heritage and modern. We aggressively adopt technologies while also preserving heritage and building human relationships in the communities we develop, with sustainability as the underlying spirit of everything we do.”

Mount Pavilia Aerial View

A LIFESTYLE PLATFORM NWD was the world’s first company to achieve the WELL Building Standard Pre-certificate on the King’s Road Commercial Re-development in Hong Kong.

The same building has achieved Video: The Pavilia Bay –

a LEED BEAM Plus green build-

Beyond the horizon

ing standards Platinum level at the pre-assessment stage. “This sets the tone for the future,” Tang says. “It’s not just ‘green’: we

GZ K11 Exterior

strive to build healthy buildings with the best air, natural light and water quality. Research shows healthy buildings result in a happier, healthier and more productive workforce. Caring about the individual is integral to The Artisanal Movement. We see buildings as a lifestyle platform: we’re creating a modern living culture with sustainability elements.”

The WELL standard, which advances health and wellbeing in buildings globally, ensures buildings are regularly re-certified. “We plan to build more certified green and healthy buildings,” says Tang, adding that while this comes at a cost, the w w w. n w d . c o m . h k

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“IT’S NOT JUST ‘GREEN’: WE STRIVE TO BUILD HEALTHY BUILDINGS WITH THE BEST AIR, NATURAL LIGHT AND WATER QUALITY. RESEARCH SHOWS HEALTHY BUILDINGS RESULT IN A HAPPIER, HEALTHIER AND MORE PRODUCTIVE WORKFORCE. CARING ABOUT THE INDIVIDUAL IS INTEGRAL TO THE ARTISANAL MOVEMENT” — Ellie Tang, Head of Sustainability, NWD 14

The Forest Interior (Urban Re-development Project)

rewards are exponential and investors are supportive. The company recently raised Hong Kong’s first ever Green Loan for the King’s Road project. “The wellness proposition gets people more excited than raising awareness on climate change, but the building design and operation requirements are generally similar.”

Wellness isn’t just promoted within NWD’s buildings. “We established the first sports and wellness academy: the

Mount Pavilia Application of Renewable Energy in The Project

Hong Kong Golf and Tennis Academy,” says Tang. In addition, the Group’s flagship community programme, New World Springboard, offers seven years of professional sports training, mentoring support, and volunteering opportunities to underprivileged students, with an aim to promote whole person development and improve social mobility. NWD also sponsors the annual Harbour Race, a traditional swim across the iconic Victoria Harbour in Hong Kong.

VIRTUALLY PERFECT

Salisbury Garden – Facilities

With preservation of heritage at the core, NWD uses cutting-edge technology to create green buildings for the smart cities of the future. BIM (building w w w. n w d . c o m . h k

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information modelling) software enables planners and designers to virtually plan buildings by creating 3D models which can be visualized. “On the computer simulation, you can make many adjustments and play around with designs before the actual building process,” says Tang.

“This reduces abortive works.

It saves time; construction, environmental and health costs; occupational health and safety risks. Issues are flagged 16

promptly and the software identifies what needs to be fixed and how long it will take.” BIM also helps facilitate overall building management post-construction.

D‧PARK – Event

NWD also launched the first virtual reality (VR) apartment viewing app in Hong Kong last

as a community-centric living

year. While customers can still

culture curator? “Quality speaks

look at sales galleries and show

louder than anything else,” Tang

flats, the app allows users to

states. “Everything we introduce

check the layout of an apartment

from now on must live up to our

remotely, and VR helps buyers

vision. We will try to increase and

design their own interior.

strategise our communication both internally and externally.”

A SUSTAINABLE FUTURE How will NWD maintain its status

Adrian Cheng’s leadership of The Artisanal Movement is key to

K11 HK - Movie11 – Community Engagement Event

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Hong Kong Golf & Tennis Academy – ‘Future Stars Programme’

D‧PARK - M.I. Learning Zone

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this internal development. “We offer extensive learning and development programmes for our employees and even their families. Across staff levels, there are opportunities to learn new skills, take ownership and collaborate with different departments and subsidiaries to tap into our internal strengths and create synergy,” says Tang. “We will continue to leverage our strengths as a group and put out quality products and services to achieve 18

our goals as a culture curator.”

Externally, the company will continue to build healthy relationships. Suppliers, including BCG Group Ltd and Kohler Asia, have more than just a one-way relationship with NWD. “Kohler, our washroom facilities supplier, is involved in a lot of our green, sustainable and WELL building projects,” Tang explains. “Now we have a clear vision, apart from just buying products and services we do share our future direction with suppliers to see if they have any innovative proposals, like

special features or new products.”

Innovation is also encouraged inside NWD, with an annual Incubation Circle competition which not only takes employees’ ideas on board, but offers them a platform and encourages them to take ownership. “Employees are encouraged to pitch projects based on specific categories ranging from profits, innovations, health and safety and environmental protection to new business. We can identify opportunities within our business and suggest how we would do things better.”

“As we go along and develop more concrete targets and specific actions,” concludes Tang, “we want people to see that sustainability runs through the veins of New World products and services.”

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30/F New World Tower, 18 Queen’s Road Central, Hong Kong T (852) 2523 1056 www.nwd.com.hk