SA·KE Art Project October 2023 - TONELLO® - ENDRIME® - TRADEMARK BLUE

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SA·KE THE PURPOSE FOR DOING SOMETHING

The first two letters of SADIA and KELLY form the word SAKE or SA.KE

sake1 /seɪk/ noun

noun: sake; noun: Sake means the purpose for doing something. “for old times’ sake” — in memory of former times; in acknowledgement of a shared past. As denim holds memory through wear over time, and we believe in doing things with a purpose, SAKE is a fitting sentiment for this collaboration.

THE COLLABORATION A c o l l a b o ra t i o n b e t w e e n Tonello® x Sadia Rafique, Kelly Harrington, Mohsin Sajid, Artistic Fabric Mills, Bossa Denim and Cone Denim®. The denim will be made with either CIRCULOSE®, Marmara Hemp® , TENCEL™, waterless ZLD, Organic and Regenerative Cotton and chemicals from Officina+39. THE PROJECT BRIEF To produce creative artworks using Tonello innovations.

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Kelly Harrington and Sadia Rafique will create the artworks under the “the purpose for doing something” theme—and Mohsin Sajid will sew some garments from the lasered and wash panels. SA . KE will debut at Kingpins Show, Amsterdam, October 2023.

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SADIA RAFIQUE 20

BIO

Sadia Rafique, a storyteller with a two-decade c a r e e r, i s a l e a d i n g A r t a n d C r e a t i v e D i r e c t o r i n t h e fa s h i o n i n d u s t r y. A s a d i re c to r a n d c re a t i ve v i s i o n a r y a t E N D R I M E ® & D e n i m H i s to r y, s h e h a s c u ra te d a n impressive portfolio, directing over 30 fashion shoots and films and collaborating with industry giants like P u m a , C o n e D e n i m ® , C I R C U L O S E ® , T E N C E L™ , B o s s a , Artistic Fabric Mills and more. Her work extends to circular initiatives, partnering with companies such a s S ä n t i s Te x t i l e s a n d b l u e s i g n ® .

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

Since 2015, alongside Mohsin Sajid, Sadia has been a driving force behind ENDRIME® and denim education with UAL: Central Saint Martins, Ravensbourne U n i ve r s i t y, a n d t h e Roya l C o l l e g e o f A r t. He r c re a t i ve j o u r n e y b e g a n a s a n a p p a re l g ra p h i c d e s i g n e r, contributing to global brands with hand-painted illustrations on leather jackets and sneakers. As a solo artist, Sadia showcased her talent at Denim Days in Amsterdam in 2022 and debuted her second major denim-related art project, SA·KE, w i t h v i s i o n a r i e s l i k e K e l l y H a r r i n g t o n a n d To n e l l o ® at Kingpins Show in October 2023. With a unique handwriting, she continues to shape the denim narrative, blending artistry and innovation to redefine creative expression.


KELLY HARRINGTON BIO

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Kelly Harrington is a highly experienced fashion f u t u r i s t, t re n d f o re c a s t e r, d e s i g n e r, a n d v i n t a g e archivist with over two decades of expertise. He r wo r k s p a n s 76 m a r ket s g l o b a l l y, i n c l u d i n g 5 9 online markets, through her association with The H&M Group across their eight prominent brands. As a t r u s te d d e n i m a u t h o r i t y, Ke l l y h a s co l l a b o ra te d with renowned brands such as Grenson Shoes, To m w o o d , M & S , a n d G a p , o f f e r i n g i n v a l u a b l e advice on trends, curating captivating collections, developing innovative concepts and social media content. Her contributions have garnered recognition from esteemed publications such as Vogue, Harper’s B a z a a r , W G S N , a n d L’ O f f i c i e l M a g , e s t a b l i s h i n g h e r a s a l e a d i n g f i g u re i n t h e fa s h i o n i n d u s t r y.

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TONELLO 22

BIO

To n e l l o , f o u n d e d i n 1 9 8 1 , i s t h e g l o b a l l e a d e r i n garment finishing technologies and has played a pivotal role in enhancing the worldwide reputation of the “Made in Italy” label. To n e l l o d o e s n ’ t s i m p l y s e l l h i g h - t e c h m a c h i n e s ; t h e y are dedicated partners who work closely with their customers, serving as a crucial link between fashion designers, brands and the companies responsible for the actual manufacturing, dyeing, and finishing of garments.

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

W i t h o v e r 9 , 5 0 0 m a c h i n e s s o l d w o r l d w i d e , To n e l l o i s considered the benchmark in the garment finishing i n d u s t r y. Th e i r i n n ova t i ve m a c h i n e s h a ve n ot o n l y revolutionized the way garments are finished but h a ve a l s o e s ta b l i s h e d a n e w s ta n d a rd i n t h e i n d u s t r y. I n s u m m a r y , To n e l l o ’ s j o u r n e y f r o m i t s i n c e p t i o n in 1981 to its current position is a testament to its co m m i t m e n t to q u a l i t y, i n n ova t i o n , a n d p r i o r i t i z i n g people. It has fundamentally shaped the fashion industry and remains a prominent player in the global fashion landscape.


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DESIGNER Sadia Rafique ARTWORK Feathers No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 26

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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DESIGNER Kelly Harrington ARTWORK Moon No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 28

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 30

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 32

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 34

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 36

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 38

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Moon No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 40

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption


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TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Waterless No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 42

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


43

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 44

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


45

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 46

FABRIC CODE A4-0502910/A-127-A

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 74% COTTON +5% RECYCLED COTTON +20% VISCOSE MADE WITH 50% CIRCULOSE® +1% ELASTANE

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


47

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Artistic Fabric Mills 48

FABRIC CODE A4-0502494/A-127

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 67% COTTON +33% VISCOSE MADE WITH 50% CIRCULOSE®

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


49

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 50

FABRIC CODE Torilian Saveblues

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 79% Cotton 10% Marmara Hemp® 10% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


51

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 52

FABRIC CODE Torilian Saveblues

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 79% Cotton 10% Marmara Hemp® 10% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


53

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 54

FABRIC CODE Torilian Saveblues

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 79% Cotton 10% Marmara Hemp® 10% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


55

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No4 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 56

FABRIC CODE Osha Termoblue

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 100% Cotton

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


57

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No4 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 58

FABRIC CODE Osha Termoblue

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 100% Cotton

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


59

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No5 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 60

FABRIC CODE RGN-Rondelus Whaleblue R2W

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 50% Cotton 50% REGEN Cotton

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


61

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No5 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 62

FABRIC CODE BROMO NAT

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 98% Coloured Cotton 2% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


63

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No6 (series of 3) TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 64

FABRIC CODE BROMO NAT

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 98% Coloured Cotton 2% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


65

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No7 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 66

FABRIC CODE 002871: 3048J BONZAI

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 12.50 oz. AW: 12.00 oz. Weave: 3X1 RHT Width: 64.75” Content: 100% Recycled PIW Cotton Construction: OEXOE Shade: 6919 Distilled Indigo 34% Pure Indigo LSF: 10 BlueScan: 50 100% Recycled PIW Cotton RCS certified Mid-weight rigid Vintage character This product contains 100% certified recycled cotton, certified by Control Union 1045038

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


67

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington Sadia Rafique ARTWORK Wave No6 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero

68

DENIM MILL Cone Denim® FABRIC CODE 002871: 3048J BONZAI

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 12.50 oz. AW: 12.00 oz. Weave: 3X1 RHT Width: 64.75” Content: 100% Recycled PIW Cotton Construction: OEXOE Shade: 6919 Distilled Indigo 34% Pure Indigo LSF: 10 BlueScan: 50 100% Recycled PIW Cotton RCS certified Mid-weight rigid Vintage character This product contains 100% certified recycled cotton, certified by Control Union 1045038

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


69

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Shibori No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 70

FABRIC CODE 002871: 3048J BONZAI

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 12.50 oz. AW: 12.00 oz. Weave: 3X1 RHT Width: 64.75” Content: 100% Recycled PIW Cotton Construction: OEXOE Shade: 6919 Distilled Indigo 34% Pure Indigo LSF: 10 BlueScan: 50 100% Recycled PIW Cotton RCS certified Mid-weight rigid Vintage character This product contains 100% certified recycled cotton, certified by Control Union 1045038

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


71

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Waterless No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 72

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


73

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No4 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 74

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


75

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No8 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 76

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


77

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Waterless No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 78

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


79

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Waterless No4 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 80

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


81

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No9 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 82

FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


83

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Moon No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 84

FABRIC CODE 002872: 5951J BLAZE

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 8.25 oz. AW: 8.00 oz. Weave: 2X1 RHT Width: 64.75” Content: 86% Cotton / 14% Recycled Cotton Construction: ARS/PIW X ARS Shade: 6936 - Distilled Indigo 20% Indigo LSF: 8 BlueScan: PIW recycled cotton blended warp Textural with x-hatch Distilled indigo shade, a more sustainable indigo Authentic 2x1 shirting This product contains 14 certified recycled cotton, certified by Control Union 1045038. Silhouettes: Shirting, Fashion, Denim Apparel

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


85

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave No7 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 86

FABRIC CODE 002872: 5951J BLAZE

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 8.25 oz. AW: 8.00 oz. Weave: 2X1 RHT Width: 64.75” Content: 86% Cotton / 14% Recycled Cotton Construction: ARS/PIW X ARS Shade: 6936 - Distilled Indigo 20% Indigo LSF: 8 BlueScan: PIW recycled cotton blended warp Textural with x-hatch Distilled indigo shade, a more sustainable indigo Authentic 2x1 shirting This product contains 14 certified recycled cotton, certified by Control Union 1045038. Silhouettes: Shirting, Fashion, Denim Apparel

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


87

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No4 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 88

FABRIC CODE 002872: 5951J BLAZE

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 8.25 oz. AW: 8.00 oz. Weave: 2X1 RHT Width: 64.75” Content: 86% Cotton / 14% Recycled Cotton Construction: ARS/PIW X ARS Shade: 6936 - Distilled Indigo 20% Indigo LSF: 8 BlueScan: PIW recycled cotton blended warp Textural with x-hatch Distilled indigo shade, a more sustainable indigo Authentic 2x1 shirting This product contains 14 certified recycled cotton, certified by Control Union 1045038. Silhouettes: Shirting, Fashion, Denim Apparel

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


89

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Indigo Spray No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 90

FABRIC CODE Water Selvedge ( ecru ) # CO15J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE: 11.250Z - 3X1 RHT FABRIC WIDTH: 33.50” SHADE: ECRU COMP: 100% COTTON

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S Machine used: Spray Robot + All-in-One system — The All-inO n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, t h e g a r m e nt wa s also previously sprayed with indigo dye to achieve an intricate design.


91

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No10 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 92

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


93

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Net No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 94

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sy s t e m + O - Zo n e — T h e A l l - i n O n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, NoStone®, UP, Core. In this specific case, we have also used O-Zone, the new static cabinet that, using only ozone, allows to obtain unique and customizable aesthetic effects, such as localized discolorations and lightenings.


95

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Indigo Water No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 96

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


97

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No5 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 98

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


99

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No11 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 100

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


101

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Net No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Cone Denim® 102

FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


103

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Indigo Water No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 104

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


105

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No5 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 106

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


107

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No12 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 108

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


109

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No6 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 110

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


111

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No13 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 112

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


113

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No14 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 114

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


115

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Waterless No5 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 116

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


117

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Sea Drill No1 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 118

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


119

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No7 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 120

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


121

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Indigo Water No3 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 122

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


123

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Undone No6 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 124

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


125

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No8 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 126

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


127

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Sea Drill No2 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 128

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


129

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Feathers No15 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 130

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


131

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Sadia Rafique ARTWORK Sea Plant No9 TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero DENIM MILL Bossa Denim 132

FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


133

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Indigo Spray Pant GARMENT DESIGNER Mohsin Sajid TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero 134

DENIM MILL Cone Denim FABRIC CODE Water Selvedge ( ecru ) # CO15J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE: 11.250Z - 3X1 RHT FABRIC WIDTH: 33.50” SHADE: ECRU COMP: 100% COTTON

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S Machine used: Spray Robot + All-in-One system — The All-inO n e sys te m p e r fo r m s a l l wa s h i n g o p e ra t i o n s by co m b i n i n g 4 integrated sustainable technologies in one machine: EGO, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, t h e g a r m e nt wa s also previously sprayed with indigo dye to achieve an intricate design.


135

2023


S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

136 TONELLO | ENDRIME® | TRADEMARK BLUE


137

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Net Shorts GARMENT DESIGNER Mohsin Sajid TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero 138

DENIM MILL Cone Denim® FABRIC CODE Water Selvedge ( indigo ) # CO10J

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION OZ- WEAVE:13oz - 3X1 RHT FABRIC WIDTH: 30.75” SHADE:INDIGO COMP: 100% COTTON

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


139

2023


S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

140 TONELLO | ENDRIME® | TRADEMARK BLUE


141

2023


TONELLO | ENDRIME® | TRADEMARK BLUE

DESIGNER Kelly Harrington ARTWORK Wave T-Shirt Dress GARMENT DESIGNER Mohsin Sajid TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero 142

DENIM MILL Bossa Denim FABRIC CODE Torilian Saveblues

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 79% Cotton 10% Marmara Hemp® 10% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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144 TONELLO | ENDRIME® | TRADEMARK BLUE


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DESIGNER Sadia Rafique ARTWORK Feathers Type 1 Trucker GARMENT DESIGNER Mohsin Sajid TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero 146

DENIM MILL Cone Denim® FABRIC CODE 002898: 6970J SEAGLASS

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION BW: 11.5 oz. AW: 11.25 oz. Weave: 3X1 RHT Width: 66.5” Content: 100% Cotton Construction: RS X OE Shade: Lagoon Blue - Distilled Indigo 13% Indigo; Green ST LSF: 10 BlueScan: 54 Turquoise casted indigo Balanced authentic texture Mid-weight rigid Silhouette: Unisex, 5 Pkt Straight, High Rise Vintage, Shorts, Fashion, Outerwear, Loose fits

LASER P R O C E S S Machine used: THE Laser T — This laser, designed by Tonello, allows for horizontal working on a table that can be divided i n to t wo s e c t i o n s a n d e q u i p p e d w i t h B.O. P. , t h e a u to m a t i c garment detection system. It has an innovative and extremely compact design that facilitates operations in different co ntex ts , eve n i n s m a l l o p e ra t i n g s p a ce s . It i s co nt ro l l e d by CREA, the laser software that offers endless creative solutions and makes every processing simple, intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


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148 TONELLO | ENDRIME® | TRADEMARK BLUE


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DESIGNER Sadia Rafique ARTWORK Sea Plant 1880 Triple Pleat Blouse GARMENT DESIGNER Mohsin Sajid TONELLO LASER TECHNICIAN Chiara Mainardi TONELLO WASH TECHNICIAN Carlo Reniero 150

DENIM MILL Bossa Denim FABRIC CODE MD 6336 B1 STR

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

FABRIC COMPOSITION 69% Cotton 15% Marmara Hemp 15% TENCEL™ Lyocell 1% Elastane

LASER P R O C E S S M a c h i n e u s e d : T H E La s e r La b — T h i s l a s e r, d e s i g n e d b y To n e l l o, i s s p e c i f i ca l l y fo r s t o re s a n d l a b s , a n d a l l o w s fo r horizontal working on three different levels. It is perfect for detailed and high-definition applications. It has an innovative a n d ex t re m e l y co m p a c t d e s i g n t h a t fa c i l i t a t e s o p e ra t i o n s i n d i f fe re n t co n tex t s , eve n i n s m a l l o p e ra t i n g s p a ce s . I t i s co n t ro l l e d by C R E A , t h e l a s e r s o f t w a re t h a t o f fe r s e n d l e s s c r e a t i v e s o l u t i o n s a n d m a ke s e v e r y p r o c e s s i n g s i m p l e , intuitive, and fast. WASH P R O C E S S M a c h i n e u s e d : A l l - i n - O n e sys te m — T h e A l l - i n - O n e sys te m performs all washing operations by combining 4 integrated s u s ta i n a b l e te c h n o l o g i e s i n o n e m a c h i n e : EG O, No S to n e ®, U P, C o re. I n t h i s s p e c i f i c ca s e, we h a ve u s e d EG O, t h e n ew o z o n e t re a t m e n t sy s t e m w h i c h i n c o r p o ra t e s o z o n e i n a i r, o z o n e i n w a te r, a n d t h e p a te n te d O B l e a c h p ro ce s s i n to a s i n g l e t e c h n o l o g y. E n h a n c i n g p e r f o r m a n c e a n d re d u c i n g consumption.


151

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152 TONELLO | ENDRIME® | TRADEMARK BLUE


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154 TONELLO | ENDRIME® | TRADEMARK BLUE


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156 TONELLO | ENDRIME® | TRADEMARK BLUE


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158 TONELLO | ENDRIME® | TRADEMARK BLUE


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160 TONELLO | ENDRIME® | TRADEMARK BLUE


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162 TONELLO | ENDRIME® | TRADEMARK BLUE


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164 TONELLO | ENDRIME® | TRADEMARK BLUE


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166 TONELLO | ENDRIME® | TRADEMARK BLUE


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168 TONELLO | ENDRIME® | TRADEMARK BLUE


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170 TONELLO | ENDRIME® | TRADEMARK BLUE


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172 TONELLO | ENDRIME® | TRADEMARK BLUE


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174 TONELLO | ENDRIME® | TRADEMARK BLUE


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176 TONELLO | ENDRIME® | TRADEMARK BLUE


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178 TONELLO | ENDRIME® | TRADEMARK BLUE


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180 TONELLO | ENDRIME® | TRADEMARK BLUE


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182 TONELLO | ENDRIME® | TRADEMARK BLUE


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184 TONELLO | ENDRIME® | TRADEMARK BLUE


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186 TONELLO | ENDRIME® | TRADEMARK BLUE


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188 TONELLO | ENDRIME® | TRADEMARK BLUE


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190 TONELLO | ENDRIME® | TRADEMARK BLUE


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192

TONELLO LAUNDRY (R)EVOLUTION

The Laundry (R)Evolution i s t h e To n e l l o c o n c e p t t h a t reinvents the laundry of today and tomorrow, making i ts p ro ce s s e s s i m p l e r, d i g i ta l and automated. It is based on t h e i n t e g ra t i o n o f t w o m a i n te c h n o l o g i e s t h a t ce nt ra l i ze, s i m p l i f y, a n d t ra c k t h e finishing cycl e of a garment, reducing the waste of water, energy, and time, optimizing resources, and efficiently managing the entire finishing cycle: • THE L a s e r, which replaces manual abrasion processes and allows easy development of new projects, transforming a re p e t i t i ve p h a s e i n to o n e o f concentrated supervision a n d c r e a t i v i t y. T h a n k s t o Crea and B.O.P. it makes work e a s i e r, i n c re a s e s f l e x i b i l i t y, and makes the process more accessible . • All-in-One System, the Tonello washing machine par excellence, a machine for washing or dyeing, that integrates 4 sustainable technologies (EGO, N o S t o n e ® , U P, a n d C o r e ) , o pt i m i z i n g re s o u rce s , s p a ce, and production flows. Finally, the Metro software automatically and transparently measures all c o n s u m p t i o n t o m a ke t h e p ro c e s s m o re

efficient. Metro issues a real “e nv i ro n m e n ta l p a s s p o r t ” with reliable information b a s e d o n re a l , t ra n s p a re n t, automatic, and nonmanipulatable data. In short, the Laundry (R) Ev o l u t i o n m a ke s i t p o s s i b l e to process garments by maximizing time and resources, and making t h e o p e r a t o r ’s w o r k m o r e ergonomic and flexible. It makes it possible, for example, to wash a medium tone pair of jeans with only 10-15 liters of water when it would normally re q u i re n u m e ro u s p ro ce s s e s i n d i f f e re n t m a c h i n e s , a l o t of manual skill, the use of h a za rd o u s c h e m i ca l s , a n d a co n s u m p t i o n o f a s m u c h a s 150-300 liters of water per garment. R e s p o n s i b l e a n d “ l e a n ”, transparent, safe, flexible, a n d e a sy : i n a n u t s h e l l , i t i s the simple and sophisticated Laundry (R)Evolution a c c o rd i n g t o To n e l l o . H e re and now.


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194 TONELLO | ENDRIME® | TRADEMARK BLUE


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196 TONELLO | ENDRIME® | TRADEMARK BLUE

DENIM MILLS PARTNERS

FIBRE, CHEMICAL & MEDIA PARTNERS


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198 TONELLO | ENDRIME® | TRADEMARK BLUE


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SPECIAL THANKS

TONELLO ® Alice Tonello Alberto Lucchin Lucrezia Saccardo Chiara Mainardi Carlo Reniero Marco Visentin 200

ARTISTC FABRIC MILLS Farah Iqbal Talha Syed Sabur Qureshi BOSSA DENIM Özge Özsoy Jordan Nodarse Besim Ozek CONE DENIM ® Pierette.Scavuzzo Aleasha Kivett Steve Maggard CIRCULOSE ® RENEWCELL Tricia Carey

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

TENCEL™ & CARVED IN BLUE ® Tuncay Kilickan MARMARA HEMP ® Denis Druon OFFICINA+39 Andrea Venier KINGPINS SHOW Vivian Wang Joanne Schouten William Shuler


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202

PROJECT CREDITS

TONELLO ® TEAM

ENDRIME ® TEAM

TRADEMARK BLUE TEAM

MARKETING AND R&D AT TONELLO® Alice Tonello

CREATIVE & ART DIRECTOR GRAPHIC DESIGN Sadia Rafique

CREATIVE & ART DIRECTOR GRAPHIC DESIGN Kelly Harrington

MARKETING & SUSTAINABILITY MANAGER AT TONELLO ® Alberto Lucchin

PROJECT MANAGER CREATIVE DIRECTOR GARMENT DESIGN FILM DIRECTOR / EDITOR Mohsin Sajid

PHOTOGRAPHER Leung Kit To @kipkat

MARKETING SPECIALIST PRESSO TONELLO ® Lucrezia Saccardo LASER TECHNICIAN Chiara Mainardi WASH TECHNICIAN Carlo Reniero LASER DESIGNER Marco Visentin tonello.com

S A D I A R A F I Q U E | K E L LY H A R R I N G T O N

Book design by Sadia Rafique and Medha Aluri, ENDRIME ® October 2023. Shot on location at UAL: London College of Fashion new campus, Queen Elizabeth Olympic Park, Stratford, London, UK © ENDRIME ® © TRADEMARK BLUE © TONELLO ® Printed by Lollipop Print Crawley, West Sussex, UK

JUNIOR GRAPHIC DESIGNER Medha Aluri FLAT PHOTOGRAPHY PACK SHOT / FAST SHOT Natalie Lau Katja Krzesinska endrime.com

trademarkblue.com


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204 TONELLO | ENDRIME® | TRADEMARK BLUE


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206 TONELLO | ENDRIME® | TRADEMARK BLUE

BEHIND THE SCENES


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208 TONELLO | ENDRIME® | TRADEMARK BLUE


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210 TONELLO | ENDRIME® | TRADEMARK BLUE


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212 TONELLO | ENDRIME® | TRADEMARK BLUE


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214 TONELLO | ENDRIME® | TRADEMARK BLUE


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216 TONELLO | ENDRIME® | TRADEMARK BLUE


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218 TONELLO | ENDRIME® | TRADEMARK BLUE


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