A unique artisan collection designed by Mohsin Sajid of ENDRIME®️ in his West Sussex denim studio. Using the best sustainable denim fabrics crafted by INDIGO, including CIRCULOSE®️, Post Industrial Waste (PIW) Cotton, Regenerative Cotton, TENCEL™️, Hemp and Linen.
The collection was sustainably finished by experts at Blackhorse Lane Ateliers using the UP System technology from Tonello. This technology uses water recirculating technology that reduces the liquor ratio needed in the drum. All of the garments were lightly lasered treated with ozone wash down technology, which is the hyperchloride alternative.
This collection has been carefully designed with an artist in mind, with an ethos of clean construction and workwear details dating from the 1870s.
Styled by Kelly Harrington using the ENDRIME®️ Archive and photographed by Sadia Rafique, Art Director at ENDRIME®️.
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INDIGO DENIM CODE
WASH
STFL1
12825
PIW COTTON 100% 10oz
SUNSET PLATINUM
ARTISAN RINSE BY LEANNE
JAE FROM BLACKHORSE LANE ATELIERS
THIS RINSE WASH CREATED USING THE UP SYSTEM TECHNOLOGY FROM TONELLO, WHICH USES WATER RECIRCULATING TECHNOLOGY THAT REDUCES THE AMOUNT OF LIQUOR RATIO THAT YOU NEED IN THE DRUM. CREATED AT LOW TEMPERATURES.
WE USED A DESIZING AGENT AND DISPERSING AGENT TO HELP LOOSEN UP AND SOFTEN THE FABRIC. THIS GARMENTS WAS LIGHTLY LASERED WITH A FEW HIGHLIGHTS FINISHED BY HAND USING LIGHT SANDPAPER
ENDRIME ®️ REFERENCE
MS 24-013
THIS GARMENTS INSPIRED BY A 1870S TRIPE PLEATED BLOUSE / TRUCKER - BUT WE ADDED A 4TH PLEAT. TO HOLD HOLD DOWN THE PLEAT CIRCLE ‘DOT TACKS’ HAVE BEEN ADDED. VEGETABLE TANNED LEATHER REINFORCEMENTS HAVE BEEN ADDED ON FRONT POCKET EDGES - BUT WITH A 1950S TWIST WITH A DOUBLE FRONT POCKET AND CINCH BUCKLE.
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STF1J
11350
PIW COTTON 100%
11.5oz
O-QUAINT GOLD
WASH
ARTISAN WASH BY LEANNE JAE FROM BLACKHORSE LANE ATELIERS
THIS RINSE WASH CREATED USING THE UP SYSTEM TECHNOLOGY FROM TONELLO, WHICH USES WATER RECIRCULATING TECHNOLOGY THAT REDUCES THE AMOUNT OF LIQUOR RATIO THAT YOU NEED IN THE DRUM. CREATED AT LOW TEMPERATURES. WE USED A DESIZING AGENT AND DISPERSING AGENT TO HELP LOOSEN UP AND SOFTEN THE FABRIC. THIS GARMENTS WAS LIGHTLY LASERED WITH A FEW HIGHLIGHTS FINISHED BY HAND USING LIGHT SANDPAPER
MS 24-010
INSPIRED BY 1870S PERIOD.ONE OF THE MOST COMPLEXED ENDRIME ®️ GARMENTS WE HAVE EVER CREATED. WITH THE BACK POCKET AND CINCH BUCKLE GROWN INTO EACH OTHER WITH THE BACK POCKET LINKED TO THE FROM SCOOP. ALL WITH GROWN ON BELT LOOPS. TRUE ARTISAN PIECE. WITH A ADDED CONTINUOUS ONE PIECE FLY.
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INDIGO DENIM CODE COMPOSITION WEIGHT COLOUR
WASH
OD 07
13259
COTTON 72% PIW COTTON 19% VISCOSE MADE WITH CIRCULOSE 9% 12oz
ECLIPSE
ARTISAN RINSE BY LEANNE JAE FROM BLACKHORSE LANE ATELIERS
THIS DARK BLACK FINISHES HAS BEEN TREATED WITH OZONE WASHDOWN TECHNOLOGY, WHICH IS THE HYPERCHLORIDE ALTERNATIVE. IT IS MUCH BETTER AND A SUSTAINABLE ALTERNATIVE.
ENDRIME ®️ REFERENCE
MS 24-009
THIS GARMENTS IS BASED ON A 1877 JEAN INSPIRED WHEN LEVIS PATENT WAS IN FULL FORCE. FROM 1873 TO 1890 - NO OTHER BRAND WAS ALLOWED TO USE RIVETSSO MANY OTHER BRANDS USED CLEVER REINFORCEMENTS. SOME BRANDS USED DART STITCHES - SOME SPECIAL BRANDS USED LEATHER TRIANGLES IN POINTS OF STRAIN. THIS JEAN IS INSPIRED BY THIS PERIOD, WITH CLEAN CONSTRUCTION THROUGHOUT WITH A GROWN ON WAISTBAND AND CONTINUOUS ONE PIECE FLY AND CINCH BUCKLE.
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SCJ
13276
PIW COTTON 62%, COTTON 38% 11oz
ABRASIVE BLACK
WASH
ARTISAN WASH BY LEANNE JAE FROM BLACKHORSE LANE ATELIERS
THIS DARK BLACK FINISHES HAD BEEN TREATED WITH OZONE WASHDOWN TECHNOLOGY, WHICH IS THE HYPERCHLORIDE ALTERNATIVE, WHICH IS SO MUCH BETTER AND SUSTAINABLE ALTERNATIVE
MS 24-012
THIS OVERALL IS BASED FROM THE GREAT DEPRESSION ERA 1929-1939. AUTHENTICALLY MADE. UPDATED WITH ONE PIECE FLY
CONSTRUCTIONS ON SIDES AND CLEAN CONSTRUCTION FRONT FLY. WITH RARE 5CM SUSPENDER CLIPS FROM YKK
FINISH INDIGO
ECLIPSE
ARTISAN WASH BY LEANNE
JAE FROM BLACKHORSE LANE
ATELIERS
THIS DARK BLACK FINISHES HAD BEEN TREATED WITH OZONE WASHDOWN TECHNOLOGY, WHICH IS THE HYPERCHLORIDE ALTERNATIVE, WHICH IS SO MUCH BETTER AND SUSTAINABLE
ALTERNATIVE
MS 24-002
THIS GARMENTS FIT IS BASED ON A 1930S HIGHWAISTED JEAN - WITH LOTS OF ROOM DOWN THE LEG. MADE WITH CIRCLE DOT TACKS AND X BARTACKS AND CONTINUOUS ONE PIECE FLY.
THIS GARMENTS WAS LIGHTLY LASERED WITH A FEW HIGHLIGHTS FINISHED BY HAND USING LIGHT
SANDPAPER
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OD 07
10559
COTTON 50% TENCEL 33%
HEMP 17%
10.5oz
ECLIPSE
WASH
ARTISAN WASH BY LEANNE
JAE FROM BLACKHORSE LANE
ATELIERS
THIS DARK BLACK FINISHES HAD BEEN TREATED WITH OZONE
WASHDOWN TECHNOLOGY, WHICH IS THE HYPERCHLORIDE ALTERNATIVE, WHICH IS SO MUCH BETTER AND SUSTAINABLE ALTERNATIVE
THIS GARMENT WAS LIGHTLY LASERED WITH A FEW HIGHLIGHTS
FINISHED BY HAND USING LIGHT
SANDPAPER
MS 24-014
THIS SHIRT IS BASED FROM THE GREAT DEPRESSION ERA 1929-1939
SHIRT. AUTHENTICALLY MADE WITH BOTH FRONT AND BACK YOKES
WW2 METAL BUTTONS AND CHAIN
STITCHED HEMS WITH ROPING .
THIS GARMENT WASH LEFT RAW / RIGID
ADDED A TAILORED PRESS WITH CREASE LINES ON FRONT AND BACK.
MS 24-011
THIS GARMENTS FIT IS BASED ON A 1878 FIT WITH CARVED WAISTBAND AND FRONT BUTTONS MOVED TO WEARERS RIGHT WITH ADDED TAILORING DETAILS INSIDE WITH JIGGER BUTTON. 1/4” STITCHES MADE THROUGH OUT, CONTINUOUS ONE PIECE FLY AND CINCH BUCKLE. BACK POCKETS FINISHED WITH X BARTACKS.
OFFBEAT debuts at Kingpins Show, Amsterdam, April 2024.
A collaborative project between Indigo Textiles PVT and ENDRIME ®️
INDIGO TEXTILES TEAM
IG @indigo_textile
DIRECTOR MARKETING
SHIRAZ MASOOD
HEAD OF BUSINESS AND PRODUCT DEVELOPMENT
SHAHRUKH FEROZ
GM SALES AND MARKETING
SHAKAIB NAZIM
ENDRIME® TEAM
COLLECTION DESIGN, DENIM FITS, FILM DIRECTOR & EDITING
MOHSIN SAJID, ENDRIME ®️ IG @endrime @endrimestudio @denimhistory @mohsinsajid_
PHOTOGRAPHY, CREATIVE DIRECTION & GRAPHIC DESIGN
SADIA RAFIQUE, ENDRIME ®️ IG @sadiarafique @endrime @endrimestudio @denimhistory
GRAPHIC DESIGN ASSISTANT
MEDHA ALURI IG @medhaaluri
PHOTOSHOOT STYLE DIRECTOR
KELLY HARRINGTON IG @kellouhar
CRUELTY FREE HAIR & MUA
BILLIE MCKENZIE IG @billiemua
TALENT FROM THE MiLK COLLECTIVE
GAIA WEBBER IG @gaia.webber
CREATIVE SUPPORT
AALIYA RAFIQUE IG @alujamama
ASSISTANTS
LUISA LIJIE IG @luisa._.lijie
OLIVIA IG @qiaoxuan_gao
GARMENT FINISHING
All Garments sustainably finished at BLACKHORSE LANE ATELIERS USING TONELLO TECHNOLOGY
LEANNE JAE, WASH LAB MANAGER IG @leanne_jae_design_consultant
BILGEHAN “HAN” ATES, OWNER BLACKHORSE LANE ATELIERS IG @blackhorselane
PACK SHOT FLAT PHOTOGRAPHY
ANASTASIIA SEMEREI, PHOTOGRAPHY IG @ssemereii
KARICELLY GOMES DE SOUSA, STYLIST IG @karicellyagostine
DRAGOS IONESCU, SENIOR RETOUCHER
SPECIAL THANKS: LUKE JENNINGS, DIANA LIN, VERA
KRISCIUNIENE, VICTORIA SHONE AND VICTORIA CORBU
SPECIAL THANKS
Rudy and Linda from Son of a Stag & Soldier Blue
GARMENTS
All Garments created by ENDRIME ®️ in the West Sussex Denim Studio
All denim fabrics from INDIGO TEXTILES
All other garments in the photoshoot are from the ENDRIME ®️ Archive and select pieces from KELLY HARRINGTON
