US GROUP ( US DENIM ) AW18 Look Book April 2017

US GROUP NEW YORK • LONDON • ISTANBUL

the us group …our history…

1975 The Umer Siddique Group was established by two friends, Mr. Mian Ahsan and Mr. Javaid Arshad Bhatti as a part time apparel trading business intended to finance their higher education abroad.

1985 The US Group’s first purpose built manufacturing facility was setup.

1985 The US Group launched a successful denim brand called ‘Leeds’ which became well known in the Indian subcontinent.

1995 The US Group went global becoming the No.1 exporter of bottom wear in twill and denim, setting up sales and marketing offices in the UK and Germany.

2005 The US Group made a strategic shift to focus specifically on growing their denim product ranges.

2006 The US Group set up a state of the art denim fabric manufacturing factory.

2009 The US Group began to hire international experts in their field of design & development, garment washing, finishing and technical support.

2015 The US Group created an additional state of the art garment manufacturing facility called US V. 2016 The US Group opened their doors at a new regional office located just off Oxford Street, London. The group are continuing to expand US Denim Mills moving towards it’s first Leeds Certification in unit V. Today US Denim Mills and Apparel & Textiles form the US Group.

Selvedge

Authenticity: Our authentically made selvedge denim fabrics, made on vintage shuttle looms PHOTOGRAPHY BY NICK CLEMENTS

Feather Weave Innovation: Denim weaves with feathers inside the warp and weft.

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Re: vive

Sustainability: We created denim from the ‘fluff ’ that naturally accumulates during the weaving process and we made it into a new strong yarn for denim. We also use a mixture of recycled and PCW yarns leaving less waste.

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Evoke

Re-Awakening: Looking at our past and recreating aesthetically nostalgic denim fabrics, slubby and full of inconsistencies and natural irregularities that create character and are beautiful to us PHOTOGRAPHY BY NICK CLEMENTS

Black Concrete Our everdark, hard wearing denim series

PHOTOGRAPHY BY STEPHANIE SÎAN SMITH f e a t . A m e , Ta m a r a & C a y l e e f r o m B U R D S

Stretch

‘…Great fit and really comfortable denim…’ Ballet Dancers PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Stretch & Bi-Stretch Selvedge Specially made stretch and bi-stretch selvedge denim fabrics made in collaboration with Invista TM PHOTOGRAPHY BY STEPHANIE SÎAN SMITH

Ph otograph e rs: N ic k C le m e nts n ic kc le m e nts .co.u k Se lve d g e an d Evoke Ste p h a n ie S îan S m ith s te p h a n i e s ian s m ith .com Fe at h e r We ave , Re :vive , B la c k Co n crete , St retc h an d Bi-Stretch Se lve d g e Fi l m D i re ctor: O s c a r O ld e rs h aw os c a rold e rs h aw.com C reat i ve D ire ct ion A r t D i re c t ion Ph otosh oot Produ ct ion : Sa d ia Rafiq u e St y l e D i re ctor Co-A r t Dire ct ion : N ic kq u e Patte rs on Hea d O f D esign : Moh s in S ajid Col l e c t i o n D esign e rs: A n q a Sad af Aq ib H a sn ain M ode l s:

Cas e y D rab b le Dan ie l Make -Up & Nails: Mar ia Pap ad op ou lou m ar ias m ake u p.com Hair: S cott William J ord an s cott w jord an .com Set D esign : S e re n e Kh an P h otosh oot Produ ct ion Assist an ts: Ch ar ly Jacob s Han n ah J in kin s C reat ive Assist an ts: Aaliya Rafiq u e Tas s ie Row b oth am S am anth a Mar k Spe cial T h an ks to: S oh aib Jave d Bh atti Us m an Ah s an N ick Cle m e nts Ste p h an ie S îan S m ith Kas h if Ch au d h r y Math e w Du ckett US D E N I MMI L LS .COM USAP PARE L AN DTE X TI L ES .COM

Milk Ma n ag e m e nt + Le a h G + N iki D + G ab r ie la + Le a h A + N iko + Au d re y + Me re l + I s ab e la E F irs t Mode l Man ag e m e nt + H a ve lo ck + Han n ah + L in e + Sa ra h S ayu r i Bu rd s + A m e Pe arce + Tam ara Be ll + C a yle e Han kin s Ce nt ra l S ch ool of Ballet B a llet Dan ce rs + N at a lie O’ Br ie n + Kan ika Car r

You M a y N ot Cop y, Re p rod u ce O r Re p u b l i s h Any O f T h i s Look Book, Wi t h ou t P r i or Wr i t te n Pe r m i s s i on O f Us Grou p. I f You Wi s h To M a ke Us e O f Any M ate r i a l Cont a i n e d Wi t h i n P l e a s e Cont a ct Us Grou p. Al l De s i g n s , Ar t wor k, La you t An d P h otog ra p hy © Us Grou p, 2017, Al l Ri g ht s Re s e r ve d .

NEW YORK • LONDON • ISTANBUL USDENIMMILLS.COM U S A P PA R E L A N D T E X T I L E S . C O M