Beyti Egypt

JANUARY 2019

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Beyti Egypt “Quality In Everything” INSPIRED BY YOUR SUCCESS

WWW.BEYTIEGYPT.COM // 00202 23220491-9

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BEYTI EGYPT

“QUALITY IN EVERYTHING” Comforting treats or daily essentials, juice and dairy are key in many people’s diets and grocery shops. If you’re shopping in Egypt, then it’s possible that these products were made by Beyti. We spoke with Mohamed Badran, CEO of Beyti, to learn more about how the company is raising the bar for fruit juice and dairy in the country.

WRITTEN BY ALICE INSTONE-BREWER

BEYTI EGYPT Beyti was established in 1998, when it purchased the

country’s largest commercial dairy farm from the Saudi Group Dallah Al-Baraka. It went live with its first product in 2002 and, today, it is one of the largest producers of milk, juice and yoghurt, which it markets to 86 million potential consumers. 2018 marked the company’s 20year anniversary; to celebrate, we spoke with Mohamed Badran: “Beyti is a fortress in the Egyptian food industry.

Today, we celebrate 20 years of leading in business, while creating value and contributing to our community and stakeholders. 20 years of learning, 20 years of growth, 20 years of success!”

T

he company sells a wide range of agrifood products, including juices, natural milk, flavoured milk and both spoonable and drinkable yoghurts, as well as cooking and whipping creams.

They are currently the country’s leading producer in juice and in high-end milk, which they focus on rather than dealing in lowergrade, less hygienic products. Beyti is also the second leading company in the yoghurt category, however, as Mohamed told us confidently, “We will be number one soon.” To achieve this, they intend to keep doing what they have been doing this entire time: delivering quality, as their slogan says, in everything they do.

The name ‘Beyti’ comes from the Arabic word meaning both ‘my home’ and ‘home-made’, which reflects the healthy and wholesome nature of the company’s wide range of products. They work carefully to adhere to the highest international quality standards and to make sure that their products are not only free from harmful additives, but also taste fresh and, of course, contribute to a healthy diet.

In 2002, the company’s first milk product hit the market. To ensure that it was of a high standard, the newly formed Beyti company invested millions of dollars in the construction of a state-of-the-art facility that would allow for fully-automated

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Address: Tawfikiya Plastic Manufacturing S.A.E,Misr Assuit highway, Hawamdia, Giza, Egypt

production. Built on the Cairo-Alex Desert Road, the plant is able to process both dairy and other agrifood products, with high-speed

automation keeping its output time efficient whilst also ensuring

what we are developing within Beyti itself. We’re always striving to

that all operations are stringently hygienic and safe. In the same

have this family culture. My dream is that I leave Beyti employees

year as the milk launch, Beyti Factory was heralded in European

feeling that they are unique in the country.”

Dairy Magazine as the “Factory of the Year”.

Between Almarai and PepsiCo., the company has two giants

Once they achieved success with their milk, in 2007, the

behind it, and yet the new and improved company has been left

company branched out into juice and, soon after, creams. In 2009,

with the autonomy to make the decisions that feel right on the

Beyti caught the attentions of both Arabian dairy manufacturer

ground level, where Mohamed and his staff know what is needed.

Almarai and the well-known PepsiCo International. The two

With his hands on the reins, Mohamed was quick to push the Beyti

companies formed a joint venture and acquired Beyti. In doing so,

team and challenge how much they could achieve, and having the

the companies also introduced the latest technology to its facilities

freedom to do so on their own terms, he feels the entire team has

in yet another upgrade. Today, Beyti employs 3,000 employees,

been empowered: “They may have thought I was a little crazy when

operates fully automated facilities, and holds a competitive position

I first joined. They thought, ‘Oh, he is a little too ambitious’. But

in all four of its product categories.

now, they have achieved those targets, and it is time for us to say,

Mohamed became the CEO of Beyti in 2012, having previously

‘What are we after next?’ Now, they are convinced that they can do

worked for Almarai in Saudi Arabia. After an eventful career that

it, as they’ve done it before, and that is only possible in a culture of

had him moving from country to country, Mohamed feels that he

allowing people to have more autonomy.”

has found a home in Beyti. Having served as the company’s CEO

The company currently hires 3,000 direct employees and

for six years, he has become deeply invested in the growth that the

provides more than 15,000 indirect employment opportunities.

company has achieved, and is passionate about how far it can still

As with Beyti products, Mohamed has ambitious expectations for

go: “Beyti has a lot to offer. We’ve come a long way, and we’re very

Beyti staff and the standard that they represent under the Beyti

proud of the ambitious goals we’ve set and achieved, and also of

name. “The important thing for me is that Beyti represents the best

BEYTI EGYPT that Egyptians have to offer. I want the education and development

standards have been recognised time and again. “We’ve achieved

of Beyti employees to be at the highest level.” Beyti employees are

very high ratings recently in quality awards, which makes us as well

not only trained on the job, but are also sent on training courses

as our affiliate companies very proud.”

and even to business courses in institutions like Harvard, allowing

An even stronger testament to the company’s strength has

them to develop their educational skill level. “Beyti employees are

been their ability to weather tough times. The past two years have

great ambassadors for passion, innovation and excellence, which

been trying for companies throughout the country, following the

are three of our core values. These values define what the company

devaluation of the EGP in 2016. Despite this, the board Beyti

is about and guide employees’ behaviour inside and outside the

answers to continues to show faith: “We’ve had a complete U-turn

organization. That has really been my dream, and achieving this

in our bottom line this year (but not our top line, because this has

dream is manifested in the company values.”

always performed well). We’ve just received recognition from the

In part, Beyti seeks to achieve this by running internship

Beyti board and an appetite to further invest in Egypt, which is

programmes that encourage both skill training and the development

very exciting for me personally. They have invested almost $400

of these values, and the company prioritises hiring talents who

million in the last five years; those investments are almost coming

have graduated from this programme. Additionally, higher

to a close, which means we’ve almost invested all of that $400

positions within the company are exclusively filled through internal

million, and now they’re saying, ‘Well, what else can we do?’ When

promotion, to nurture the company culture of growing from within.

you hear that from a board, you know you’re on the right track.”

This allows Beyti to truly shape its staff into a family of like-minded,

Mohamed added.

dedicated and conscientious workers, from the ground level to the very top.

Beyti plans to invest in new categories of products with these funds, and Mohamed has other ambitious goals for the next five

The results have been clear; not only is the company one of

years. For example, he aims to expand the company’s export

the leading, or the leading manufacturer in its fields, but its quality

operations, including a push into the African and Middle Eastern

markets – markets they are already entering with promising success.

“Our export business has out-performed even the local business in terms of growth, growing more than 100% this year.” This achievement is made all the more impressive when looking at the countries that Beyti is exporting to: as well as locations scattered throughout Africa, including Senegal, Kenya, Libya and Morocco, the company supplies the Middle East – primarily Syria, Yemen and Palestine. All three of these countries are facing political conflicts that make business extremely inconsistent, and yet, Beyti is still achieving success and intends to push further into both regions.

From their products to their booming business, Beyti stands as a testament to what can be achieved with the right culture and work ethic, and it seems that Mohamed’s passion has been greatly rewarded, and will continue to be in the years to come.

“Our ambitions are high; we’re in a good place to succeed, and our employees are hungry to achieve more.”

project, Clauger’s relationship with in industrial refrigeration and HVAC Beyti has stayed strong, leading to systems, is proud to be a preferred a huge project in refrigeration and air treatment that was fitting for the supplier of Beyti. major player that Beyti is today.

For over 45 years, Clauger has used its expertise to provide industries Both companies have grown with innovative and even custom- alongside each other: today, Clauger built solutions for dairy products, undertakes over 100 refrigeration fresh and cured meat, fruits and installations per year. On top of this, vegetables, cold chain products, its products can be found in over 90 and even pharmaceuticals and countries and it holds over 1,000 maintenance contracts around the chemicals.

Started eight years ago through a world.

CLAUGER, the food industry specialist

short incubation and fast cooling

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