201601 jan

JANUARY 2016

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Volvo SA On The Cusp Of Modernisation Xerox Kuwait Keeping The Future In Ink TGV Cinemas Malaysia’s Entertainment

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INSPIRED BY YOUR SUCCESS

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EDITOR’S NOTE Heads of Departments Editor in Chief Daemon Sands daemonsands@littlegatepublishing.com

Happy New Year.

Director General Don Campbell doncampbell@littlegatepublishing.com

Blowing through Christmas and New Year’s has the result of leaving

Editorial Research Manager Alex Smith alexsmith@littlegatepublishing.com

where you suddenly realise just how much “living for the moment”

Sales Director Tyler Harrison tylerharrison@littlegatepublishing.com

Of course, it is said that the quality of a choice can be measured in how

Sales Manager Emlyn Freeman emlynfreeman@littlegatepublishing.com

The Christmas and New Year blow out is one that we repeat every

Corporate Director Anthony Letchumaman anthonyl@littlegatepublishing.com

spread of religions and cultures is so wide and diverse, with people

Lead Designer Alina Sandu studio@littlegatepublishing.com

buyer’s remorse is felt beyond the borders of the western world with

Publisher Stephen Warman stevewarman@littlegatepublishing.com

Shall we face the facts? January is never a good time of the year. everyone feeling decidedly rattled come the first day back at work, costs. often we will repeat it and the same can be duly said about mistakes. year with intense loyalty and dedication. Considering how, today, the of all faiths and origins living together, the Christmas and New Year’s January representing something that is not thought about until post the first head-splitting morning.

This being said, 2016 already has a lot to live up to. Predictions from the financial markets see gold and oil making a comeback this year and big household names such as Google, Facebook and Unilever

Any enquiries or subscriptions can be sent to info@littlegatepublishing.com ENDEAVOUR MAGAZINE is published by Littlegate Publishing LTD which is a Registered Company in the United Kingdom.

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reclaiming their positions and China is continuing to pump billions of dollars into infrastructure and real estate developments across Africa as they seek to expand into the continent with a highly focussed plan of overtaking America as a global empire. Computing predictions have labelled 2016 as the year where the first workable quantum computer comes on line, which will bring about an age of computer speed and power that could put all of our lives in a different direction and Tesla, as a company, are still working on plans to nuke Mars.

In the business realm, for January we have focussed hard on the strategies of some household brands and looked to see how they plan

omissions or errors. The points of view expressed in articles

to capitalise on 2016 and one thing is clear; with technology racing

by attributing writers and/or in advertisements included in this

towards a major upset when computer power explodes, there is one

magazine do not necessarily represent those of the publisher.

Any resemblance to real persons, living or dead is purely coincidental. Whilst every effort is made to ensure the accuracy of the information contained within this magazine, no legal responsibility will be accepted by the publishers for loss arising

constant that has to be prioritised. The focus on the people.

2016, is going to be a year for the people.

Have a good one.

from use of information published. All rights reserved. No part of this publication may be reproduced or stored in a retrievable system or transmitted in any form or by any means without the prior written consent of the publisher.

Copyright © Littlegate Publishing Ltd 2015

Endeavour Magazine | 3

CONTENTS

29

Seton Autoleather

FEATURES

71

Aveng Grinaker LTA

4 | Endeavour Magazine

11 COVER STORY TGV Cinemas

The Face Of Malaysia’s Entertainment 19 L’Oreal India

More Than Skin Deep 23 Rothco

Even Brilliant Can Be Better 29 Seton Autoleather

The Finishing Touch 35 Kuwait Oil Company

In The Black 41 SANBS

The Easiest Way To Save A Life 57 COVER STORY Xerox Kuwait

Keeping The Future In Ink 63 TANESCO

The Perfect Connection 69 AMCOL Group

Climbing And Growing, One Step At A Time 73 Aveng Grinaker LTA

Supporting The Future 79 COVER STORY Volvo SA

On The Cusp Of Modernisation

19

L’Oreal India

ARTICLES 3 Editor’s Note 6 Business Headlines 50 Automotives

The New Mercedes-Amg S 65 Cabriolet

Ultra Light Carbon Fiber Helmet 84 Gadgets 88 Travel

Stepping Off The Beaten Path 92 Book Reviews

61 TANESCO Endeavour Magazine | 5

BUSINESS HEADLINES

TOP FIVE CHALLENGES FOR UK CONTENT MARKETERS

UK CONTENT MARKETERS NEED TO GET BACK TO BASICS UK marketers are using more content marketing tactics, but they

over the next 12 months will be creating more engaging content.

may be doing too much. That’s just one of the findings in the new

However, the most effective UK marketers may be on to something

content marketing research released today. Content Marketing in the

as they say their biggest priority is developing a better understanding

UK 2016: Benchmarks, Budgets, and Trends by Content Marketing

of what content is effective - and what isn’t.

Institute (CMI) is a report sponsored by Lionbridge.

“It’s key to understand what content is effective and what isn’t

Among the findings, it seems that UK content marketers are

so you can create content that is more engaging. Figuring out what’s

using more tactics in general (13 this year compared to 12 last year)

working is exactly what you should do, especially when you’re feeling

and they are using those tactics more each year. They are using top

less effective,” says Pulizzi. “Not only do you want to determine

social media platforms, like Twitter, LinkedIn, Facebook and YouTube,

what is working so you can ‘double down’ on that, but you also

more. 88% say they will produce more content in 2016 than they

want to assess your efforts to decide what not to do. Stopping less

did in 2015. However, their effectiveness has dipped substantially

effective activities is truly essential if you want to have time to focus

from last year: 34% said their organisations are effective at content

on what works.”

marketing this year compared to 42% last year. Fewer than 40% have a documented content marketing strategy or editorial mission statement.

ABOUT CONTENT MARKETING INSTITUTE Content Marketing Institute is the leading global content

“Even though many UK content marketers are seeing great

marketing education and training organisation, teaching enterprise

results, others could benefit by taking a ‘back to basics’ approach,”

brands how to attract and retain customers through compelling,

says Joe Pulizzi, founder, Content Marketing Institute and author,

multi-channel storytelling. CMI’s Content Marketing World event,

Content Inc. “One reason their effectiveness may have decreased

the largest content marketing-focused event, is held every September

could be the lack of a roadmap. By doing some foundational work

in Cleveland, Ohio, USA and the Intelligent Content Conference

and making a few course adjustments, like documenting their

event is held every spring. CMI publishes the bi-monthly magazine

content marketing strategy and creating an editorial mission, many

Chief Content Officer, and provides strategic consulting and content

firms should find themselves taking their content to the next level in

marketing research for some of the best-known brands in the world.

2016. Of course, results take time, so patience is important.”

CMI is a 2012-2015 Inc. 500/5000 company. Watch this video to

UK marketers say the biggest priority for their content creators 6 | Endeavour Magazine

learn more about CMI.

TIETO: THE FIRST IT COMPANY IN THE WORLD TO RECEIVE THE INTERNATIONAL EDGE GENDER EQUALITY CERTIFICATION

which will set the company apart, as a leading organisation within the IT industry,” Tieto has reached the first

Tieto Sweden is the first IT company in the world to receive

degree of EDGE certification,

the gender equality certification from the Swiss EDGE Certified

which means that the company

Foundation. The certification is the leading global assessment

has made a thorough analysis,

methodology and business certification standard for gender equality

developed an action plan and

and it assesses policies, practices and numbers across five different

started to implement it. In recent

areas of analysis: equal pay for equivalent work, recruitment and

years, Tieto has worked hard to

promotion, leadership development training and mentoring, flexible

build awareness on the positive

working and company culture.

effects of gender equality, for

“We are proud of the dedicated work towards gender equality

example through partnerships

that we are doing at Tieto. In the end, it’s about our business –

and collaborations with schools.

our employees are our most valuable assets and neither we, nor

Several activities have also been

the industry, can afford to risk leaving half of the recruitment base

initiated to attract and recruit

behind. The certification is a step in ensuring that we utilise the

more women to the company.

best competence available and become more competitive,” says Per

Looking ahead, the company

Johanson, Country Manager Sweden at Tieto.

also intends to set up a diversity

Maria Oldin, Managing Director of EDGE added, “Tieto Sweden’s

council with members of the top

positive approach and genuine desire to make change happen

management. The certification

was impressive from the beginning. The company is crafting the

requires continuous effort. If

infrastructure to enable workplace gender equality with the potential

the company does not reach the

for sustainable business impact. Moving forward, Tieto Sweden

next level within six years they

recognises and nurtures gender equality as a strategic imperative,

lose the certification.

WASTE HEAT TO POWER: THE HOTTEST NEW CLEAN ENERGY SOLUTION Alphabet Energy, the global leader in

and transportation, operate around the clock,

thermoelectrics for waste heat to power (WHP)

year-round and produce enough waste heat

and Heat is Power, the trade association for

to generate over 15 GW of electricity per

the WHP industry today released statistics in

year, according to ICF and Oak Ridge National

time for the Paris Climate Change Conference

Laboratory.

(COP21) to help explain just how valuable waste

While WHP is an emerging technology and

heat can be in generating clean electricity and

installed capacity is not yet on par with that of

reducing emissions.

solar and wind, estimates show that to generate

Solar and wind have made excellent

nearly 52,000 GWh of electricity, it takes 22.7

progress in paving the way for a low-carbon

GW of solar compared to only 6.5 GW of WHP

approach, but both are limited by low capacity

due to WHP’s much greater capacity factor. In

factors resulting from their intermittent nature,

the US industrial sector alone (e.g., oil & gas,

producing power only when the sun shines

industrial manufacturing), WHP technologies

or the wind blows. Waste heat to power is

could generate over 120,000 GWh/year

the process of converting exhaust heat into

of electricity, more than double the nearly

electricity without additional fuel or emissions.

52,000 GWh/year that could be generated

Regardless of time of day or wind speed and

from the 22.7 GW capacity for the entire U.S.

direction, energy-intensive industries, such as

photovoltaic market (based on a 25.9 percent

oil & gas operations, industrial manufacturing

capacity factor).

TRAVEL Off The Beaten Path Endeavour Magazine | 7

ISLAMIC STATE MONTHLY REVENUE TOTALS $80 MILLION, IHS SAYS Most of the Islamic State’s

Strack, senior analyst at IHS, and

funding comes from taxation

lead analyst for the IHS Conflict

on

Monitor. “Our analysis indicates

economic

activity

and

basic services in areas under

that

its control, according to new

donations to the Islamic State

analysis

is minimal, compared with other

IHS

released

Inc.

(NYSE:

today

by

IHS),

the

the

value

of

external

revenue sources.”

leading global source of critical information and insight.

Analysis of open source intelligence,

including

SIX SOURCES OF REVENUES

social

The Islamic State maintains

conducted

by

the

at least six main sources of

responsible

for

the

revenues:

monthly Conflict Monitor at

smuggling

IHS Aerospace, Defence and

taxation on the profits of all

Security, estimates that the

the commercial activities held

Islamic State’s overall monthly

in

revenue in late 2015 to be

confiscation

of

land

and

around $80 million. The majority

properties;

trafficking

of

of this, around 50 percent,

drugs and antiquities; criminal

comes

and

activities such as bank robbery

confiscation, while around 43

and kidnap for ransom; and

percent comes from oil revenue.

state-run

Drug smuggling, the sale of

as running small enterprises

electricity and donations make

including transport companies

up the remainder.

or real estate agencies.

media, team

from

taxation

production

areas

of

oil

under

and

and

its

gas;

control;

businesses,

such

“Unlike al-Qaeda, the Islamic

“One of the Islamic State’s

State has not been dependent

main sources of income comes

on money from foreign donors,

from

to avoid leaving it vulnerable

activity

to their influence,” said Columb

including

taxation and

on

economic

basic

services,

electricity,

mobile

LEADING BRITISH LUXURY BRANDS REITERATE STRONG INTEREST IN PLACE VENDÔME QATAR Qatar is recognised among the fastest growing economies in the

serviced apartments, a mall featuring up to 400 different retail

world boasting the world’s highest GDP per capita. The energy-rich

outlets and a central entertainment amphitheatre. Place Vendôme

country has an increased appetite for luxury goods and lifestyles.

is set to bring a unique experience of fine fashion, luxury, lifestyle

With a value of £8.1 billion (USD 12.4 billion) in 2014, the retail

and architecture to the Middle East region.

industry in Qatar is considered as the most attractive market for retailers in the Middle East, ranking in fourth place worldwide.[1]

Commenting on the increasing interest in Qatar and Place Vendôme on the global retail and luxury scene, Mr. Sean Kelly,

United Developers, a visionary and ambitious Qatari real estate

Project Director of Place Vendôme said: “Over the past two years,

development company, has engaged with the leading brands in

Place Vendôme has been very active in promoting Qatar’s retail

Europe to promote the Qatari retail market and its upcoming £814

opportunities in key target markets. As the world’s fastest growing

million (USD 1.25 billion) mixed-use development Place Vendôme,

luxury market and the Middle East’s second shopping destination,

currently underway in Lusail, Qatar.

Qatar is rising to be among the leading global retail destinations

The development draws inspiration from the famous Parisian

for international brands. European brands, particularly renowned

high-end shopping street, Rue de la Paix, of which Place Vendôme

British names of the fashion industry, are maintaining a leading role

is the starting point. Projected to open in the third quarter of

in Qatar’s retail market. Classic fine quality and cutting edge designs

2017, the 800,000m² project will host two five-star luxury hotels,

are what continue to drive their market share in Qatar. Locals and

8 | Endeavour Magazine

phone

networks,

access,

retail,

Internet

industry

and

source network, efforts to target the Islamic State’s sources of revenue are paying off,” Strack said.

agriculture, within territory it

The US-led coalition has focused primarily on disrupting the

controls,” said Ludovico Carlino,

Islamic State’s oil income, which makes up about 43 percent of

senior analyst at IHS and also on

overall revenue. Airstrikes have significantly degraded the group’s

the IHS Conflict Monitor team.

refining capacity, and ability to transport oil via tanker convoys.

“They charge a 20 percent tax on all services.”

The lawlessness in Syria and

in

“Tax revenues are much harder for the US-led coalition to target without having a substantial negative impact on the civilian

western

Iraq

population, and would most likely be counterproductive,” he said.

has

While the Islamic State’s refining capacity has been largely

facilitated the group’s takeover

destroyed, there is likely to be some reluctance to completely

over normal functions of the

destroy oil wells, given the risk of irreversible damage to the fields,

state,

and the potential environmental impact.

complemented

by

its

exploitation of existing criminal and smuggling networks and the dependence of the local population on black markets.

“Its

business

model,

which is heavily focused on intermediaries

and

taking

percentage cuts, also means that the Islamic State is able to make profits from areas and sectors where it is not directly involved,” Carlino said.

COALITION CURBS SPENDING “According to information gathered from Arabic-language social media and our in country

residents in Qatar and the Arab region have a deep appreciation for the sense of elegance and excellence in quality that they receive from the British luxury brands. We are delighted with the feedback and interest we are receiving from the leading retail brands and our industry peers in the British market. The project is being recognised as an ideal opportunity for retailers to tap into and expand within the Qatar market in a unique setting,” added Kelly.

TROUBLE BALANCING BUDGET There are early indications that the group is struggling to balance its budget, with reports of cuts to fighters’ salaries, price hikes on electricity and other basic services, and the introduction of new agricultural taxes, according to the IHS Conflict Monitor.

Although the Islamic State retains its capacity to produce oil, its loss of easy access to Turkey after its defeat in Tal Abyad, and the efforts by Turkish authorities to stop smuggling activities along its border with Syria, have gradually forced the group to rely increasingly on the internal markets in Syria and Iraq to smuggle and sell oil.

BOOK REVIEWS

10 | Endeavour Magazine

TGV CINEMAS WWW.TGV.COM.MY 603 2381 3535

THE FACE OF MALAYSIA’S ENTERTAINMENT WRITTEN BY DONNIE RUST

Going to the cinema is an event, an adventure and should be exciting, but after being such a large part of the film experience, the silver screen is having to undergo changes to keep pace with the changing time and tastes of cinema goers.

Endeavour Magazine | 11

TGV CINEMAS

This was definitely the case when Gerald Dibbayawan was brought in as CEO of TGV Cinemas to reinvigorate the brand.

“A

t that stage cinema had stagnated for some time,” he explains, “In 2008 the umbrella companies of TGV Cinema chain had a big shake up and had settled on an expansion

plan but lacked someone with the right industry experience to lead it. I was fortunate enough to be given the opportunity.”

An Australian, Gerald has been in the entertainment industry for 20 years, working in Thailand, Singapore, India, Hong Kong and now Malaysia, and has a very open and honest approach to his industry, “It’s better than selling used cars that’s for sure!” he exclaims, “There is always something changing, content is changing.

We play an important role in the suspension of disbelief that a film conveys and the success of a film is often in its presentation. Each year my job is to make twenty million people happy.”

And he has been doing a good job of it. Brought in with a mandate to fix what was already there and develop a path for

D-2-20 Putra Majestik, No 2A Jalan Kasipillay Batu 2 1/2 Off Jalan Ipoh 51200 KUALA LUMPUR Tel: 603-40458310 Email: surayafilem@hotmail.com

further growth, TGV Cinemas has seen the number of screens increase from 124 to 250 and an increase of their market share from 24% to 34%. Attendance is up as well, which by itself is a sign of customer satisfaction.

With no say in how a film is produced, the cinema industry is entirely focussed on how it is seen and Gerald reveals that the Malaysian film industry has reached a cross roads, “There have been changes to what customers want, combined with some unusual circumstances to do with economic and political uncertainties, this all has an impact.”

12 | Endeavour Magazine

Photo ©HMSK

TGV CINEMAS

“Additionally, the big budget films of the US, while very

“You have to invest time and effort into the staff training and

entertaining and popular, are drawing away from smaller local films

development,” he says, “For three years our focus has been to

and filmmakers that should be getting attention. As such the local

enhance the staff quality. Two and a half years ago we made the

film industry is going through a rough patch as far as quality and

decision to advance the remuneration of our staff which means

budgets,”

that our front line staff get paid more than our competitors, and not

However, the standard of the local film industry does not have a specifically adverse affect on the cinema industry and while Gerald

that far from the wage that bigger global brands such as Starbucks offers.”

does acknowledge that the local sector could benefit from more

And he also evaluated the levels of training and experience the

attention, it is up to them to improve on their quality and to bring

staff received, “You cannot ask your staff to achieve new targets if

it to a level where it can compete with the big budget films from

you don’t offer them training and development options,” he says,

overseas.

“So we instituted a certification programme wherein you get your

“Our attendance is going up,” he says, “So there is no argument

basic training, then you get certified at different stages of your

that we are on the right track and while we may have to work with

development and this ensures consistently high quality customer

the films available, we have instigated a number of improvements

experience.”

in other areas.”

Training has to be broken down, he describes, “If someone is

Any entertainment experience is only enhanced by good

tasked with handling cash on the front line then that person has

customer service from the staff and Gerald reveals that with 140

to be training in appropriate customer services and user handling.

staff at the head office and a further 2,000 frontline staffTGV

So training is broken down allowing everyone to gain mastery and

Cinemas’ staff play a vital role in the customer experience. This, he

develop. This way our newest recruits are trained by professionals

explains, is the key to the success he has been able to instigate over

who have come before them and able to show them the valuable

the past three years.

lessons to keep.”

IMAX® is a registered trademark of IMAX Corporation. ©2015 IMAX Corporation.

14 | Endeavour Magazine

Furthermore there is great scope for internal promotion and growth and Gerald is very proud that some of their key positions are held by people who had worked the front line, “In fact, our head of film buying started off on the front line serving people, he worked his way up from the bottom to one of the most important roles in the company.”

There is the risk of training people only to see them leave and head off to a competitor, but Gerald says this is a worth risk taking, “It is better to train up a person and watch them leave than not train a person and have them stay,” He also acknowledges that if everyone in the industry as a whole is trained to a similarly high level then it can only benefit the industry as a whole.

“We take the point of view that you won’t be here forever, we’re realistic that you’ll move on, but it’s important you achieve personal growth and have a good time,”

MARKETING APPROACH Beyond the people who are the face of the business, one of the other areas that had to change was that of marketing. A decision

architecture

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Phone +603 2282 1308 Fax +603 2282 3621 hmsk.com.my Endeavour Magazine | 15

TGV CINEMAS

was made to move away from newspaper advertising, which was

left to chance and this is why we work with companies who have

proving to be redundant for obvious reasons and move towards a

proven the worth of their relationships with us.”

healthier online, digital and on-ground media.

“We are also moving towards data mining as well and implemented a membership platform last year, where paying members get 10% of their transaction value to points for future redemptions,” he says, “This is vitally useful as we’re able to collect transactional and behaviour data and return it back as targeted marketing, giving our loyal members timely information and promotions relevant to them.”

CHOOSING THE RIGHT PEOPLE

THE FUTURE OF TGV CINEMAS “Cinema is changing,” Gerald says, “We’re competing against not only obvious competitors but also the Internet, cable, Netflix and whilst they don’t show the same content, they do consume people’s time. The biggest shift is moving away from transactions and embracing relationships. Not impressions but relationships and this entails a lot of things.

“A lot goes into this multifaceted relationships. What we do is create relationships one to one, but with millions of people, which

Suppliers, vendors and partners need to be very carefully

still involves getting to know them better. Giving them what they

selected, Gerald attests, “And those relationships have to be looked

want and when they want it. We have a customer experience

after.”

manager and she acts as the customer’s advocate, to understand

Refurbishments, revamps, new expansions and growth is made

what they want and to bring that learning to the organisation”.

that much harder if every time you grow you have to find new

Anticipating what the customer wants is going to play a big part

companies to work with and this is where being selective with the

in the future, Gerald says because customer’s don’t just want films,

businesses chosen to supply them.

“Great experiences is what they want and films are just one part of

“Standards have to be maintained,” he says “Nothing can be

it. Who is to say our cinemas can’t be used for live events, concerts or sports? Recently we hosted a live screening of computer-based league of legends.”

“This leads us to the question of how to make full use of our cinemas and not just be held to tradition; how do we give an experience…?”

One of the answers came in the effort of reintroducing noncinema goers to the environment and to entice the families back.

The statement that Gerald often hears is, “I haven’t been to cinema

Cleaning Services

because I have young children.”

So they created family-friendly sessions and marketed as Family Friendly in weekends in mornings and afternoon where the light levels in the hall are higher, sound is lower, change tables at back and kids are allowed to move around. A truly family friendly movie experience!

Ultimately, Gerald’s approach to making cinema great is by

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making the experience great, “There is nothing like the big screen experience. TGV is where movies ‘live’, and memories are born!”.

Photo ©HMSK Photo ©HMSK

Endeavour Magazine | 17

18 | Endeavour Magazine

L’OREAL INDIA WWW.LOREAL.CO.IN 91 22 67003000

MORE THAN SKIN DEEP WRITTEN BY AMY TOCKNELL

L’Oréal is a household name around the world and is stretching its impressive reach further afield every year. With dramatic growth recorded in South Asia, Endeavour Magazine decided to take a look at the impact that the company is having in India.

First making a splash in India in 1994, L’Oréal proved its international status and took its first strides into a new locale. Though it enjoyed a steady growth pattern, it wasn’t until 2003 that things really began to take off. In January 2013, L’Oréal reported enormous growth patterns within the Indian region that demonstrated an average growth rate in excess of 30% over a 10year period. Now that is no small smudge on the face of the cosmetics industry!

Endeavour Magazine | 19

L’OREAL INDIA

Having had a presence in India for over 20 years now, L’Oréal is still considered to be something of a spring chicken when it comes to the lucrative South Asian cosmetics market, but despite this perception, it has proved itself to be far more mature than its years. By demonstrating and annual average of 30.2% growth, it has become recognised as the fastest growing beauty company, being marketed through a staggering 750,000 points of sale throughout the country.

W

ith impressive growth figures and stockists en masse in place, it can hardly come as a surprise that L’Oréal is the third most successful cosmetics brand within the

Indian market, accounting for an 8% share in built-up urban areas.

Translating to approximately €198 million of sales in 2011, an 8% share really is nothing to sniff at, especially given how competitive and saturated the beauty industry is.

Despite showing impressive rates of growth at every opportunity, L’Oréal is keen to optimise their approach to the Indian market in a more focused, yet diverse way. The marketing team for L’Oréal revealed that this included launching, “…several brands covering various product categories, including: mass consumer brands Garnier, L’Oréal Paris and Maybelline New York; luxury brands Lancôme, Yves Saint Laurent, Kiehl’s, Ralph Lauren, Giorgio Armani and Diesel; professional brands like L’Oréal Professionnel, Matrix, Kérastase and Kéraskin Esthetics for salons and pharmacy brands Vichy and La Roche-Posay.”

Apparently, nobody told L’Oréal that you can’t please all of the people, all of the time and they have set out to do exactly that and are managing it with undeniable success, but what is the secret to their speedy rise to popularity in India?

It’s thought that the success of the group can be attributed by its inherent ability to observe the demands of individual markets, where beauty standards and traditions are set by longstanding traditions, before adapting to meet the specific needs of the people adhering to those traditions. A clever technique indeed and it helps L’Oréal to really connect with its consumers. For example,

20 | Endeavour Magazine

in India, there is a huge variation in the standards of living, meaning

Following the centennial celebration of the company, L’Oréal

that while some women might be able to afford luxury brands for

was proud to launch the “Beautiful Beginnings” programme within

everyday use, others will be able to only buy budget versions. With

India, that allowed women who had been unable to continue wit

an understanding of this in place, L’Oréal in India is able to offer

their education to receive four months of hairdressing and beauty

Garnier Fructis shampoo, a hugely popular brand worldwide, in

training, thus setting them up for a career. An impressive 75% of

sachets that cost just 1.5 rupees, the equivalent of €0.02.

attendees are now in work, either at salons or having opened their

It’s not greed that fuels this considerate approach to beauty

own.

product supply, however, as though market share is obviously a

Launched in 2008, the “Care” initiative from L’Oréal looks to

large consideration for any corporate group, so too must the well

support four different elements; education, environment, health

being of its customers. L’Oréal takes this duty of care enormously

& hygiene and safety. Fully finding the completion of two well-

seriously, as you would hope any major player in the beauty industry

stocked classrooms, the initiative gained L’Oréal a ‘Citizen of the

would. The question is: how can they sell top quality products for

World Award’ in 2010.

such a low price?

Last, but not least, L’Oréal is seeking to reduce CO2 emissions,

By producing items locally and using raw materials that are

as well as transportable waste and water wastage within India and

on hand and easy to come by, lower prices can be enjoyed by

their Pune facility is one of the finest in terms of sustainability and

consumers, while L’Oréal benefits from a hoard of new and loyal

environmental responsibility. Add to this some 970 square metres

buyers. With such huge potential identified in India, L’Oréal made

of solar panels and you really start to get a feel for what a difference

a brave decision in 2011, when it created a new research and

the company is trying to make.

innovation centre in Mumbai. Fully equipped with evaluation and

While it would be enough for some companies to be enjoying

formulation laboratories, the centre proved to be a turning point

a fortuitous market share in a competitive industry, L’Oréal is

for really breaking the Indian market wide open and the group

demonstrating a long-term desire to be a part of the Indian

hasn’t looked back since.

commerce structure. By offering affordable products, a wide range

It’s not all business with L’Oréal though, as they have a staunch

of brands and numerous programmes that all seek to benefit the

Corporate Social Responsibility programme in place, as well as a

consumer base as well as local communities and the country as a

desire to embrace sustainable materials and invest in the future

whole, it seems that beauty really isn’t just skin deep. It is found in

of the beauty trade. With this in mind, the group has invested

the heart and soul of a company as well.

significantly in a number of initiatives.

Endeavour Magazine | 21

22 | Endeavour Magazine

ROTHCO WWW.ROTHCO.CO.ZA 0027 11 970 1930

EVEN BRILLIANT CAN BE BETTER WRITTEN BY DON CAMPBELL

“Edwin Roth & Co (Pty) Ltd was founded in 1952

by Mr Edwin Roth and the company began by selling and servicing George Fischer copy lathes from Switzerland. In the 1960’s they diversified, and marketed CNC (Computer Numerical Controlled) equipment from Japan representing Fanuc, Makino, and Okuma & Howa,” Rob Wyche, Managing Director of Rothco explains, “From this time onwards, we expanded and started importing many specialised CNC machinery from Europe, Japan, Korea, and Taiwan, representing many well-known agencies.”

Endeavour Magazine | 23

ROTHCO

Today, Rothco has developed more into a value added solutions based

company, offering their clients the following specialized divisions: DESIGN, PROTOTYPE, MACHINE, TOOLING & SERVICE and are involved in almost every market, from concept designing to final product production.

“T

hrough our passion for innovation, we are able to reinvent our clients’ production processes, allowing them to benefit from technological or workflow improvements

without them needing to keep their finger endlessly on the pulse of industry developments, secure in the knowledge that we are here to do it for them.” Robert adds.

AT THE HEART OF THE COMPANY is a mission to deliver innovative and diversified solutions that add value to the manufacturing industry at large. Rothco’s personalized solutions have a triple focus: people, productivity and profit. A diverse range of tools and services are handled by the following specialized divisions including: Rothco Design, which provides CAD and CAM software to take projects from concept to final proof-ready digital model design and verified machining programs, as well as professional training programs.

Rothco PROTOTYPE, specializing in Supply and installation of 3D print solutions for low cost, rapid prototypes, concept models and production parts ready to be applied in the field Rothco MACHINE, a range of comprehensive machining solutions from consultation to increasing low or high volume production machining for the client’s simple to CNC manufacturing process, to the configuring of machines and design of specific machining solutions, as well as installation, training, inspections and calibration, all delivered with cutting-edge knowledge

24 | Endeavour Magazine

ROTHCO

Rothco TOOLING, personalized and flexible tooling solutions,

from us and where they expect us to be in the future,” Rob tell

value added cutting fluids, spares and accessories for the

us, “We employed a CRM co-ordinator whose main focus is to

manufacturing process and Rothco SERVICE, a dedicated contract

develop and maintain customer relationships, specifically in the

servicing, technical back-up and training support to keep the client

service department. This has brought us great value in shortening

operating effectively

the gap between customers and service and providing a valuable

STAFF, influencing the key functionality of any company the employees are the lifeblood. For Rothco staff training and development are placed as a priority.

“Our employees maintain the same standards that our suppliers strive for,” Rob explains, “And attend regular courses together to ensure this.”

communications means for us.”

“Through this implementation,” he adds, “We now can keep a record of customer compliments and complaints and proactively maintain better relationships and deliver innovative and diversified solutions to our customers.”

AFTERSALES is the determining factor of how far a company is

In house and on the job training form a significant part of

willing to go for their client. It is the extra attention that solidifies

Rothco’s training program and they encourage their staff to identify

a relationship and Rob had a lot to say about this particular area of

courses that can benefit their personal growth and the growth of

his business:

the company in general.

“Rothco’s after-sales is not just an add-on, but an essential

“Staff development both professionally and personally is

part of our relationship with our customers,” he stipulates, “Since

extremely important to us,” Rob adds, “As without developing our

our establishment the company’s principle was and still is product

staff we cannot develop our company.”

support. Continuing with this successful tradition we regard this as

“CLIENT RELATIONSHIP DEVELOPMENT is very important to us and we recently rebranded our company after sending out a customer market survey which identified what are clients expected

26 | Endeavour Magazine

one of the most important factors in our business and endure to improve on our service levels.”

Rothco Service concentrates on providing high quality support,

training and technical know-how. Whether for routine maintenance

expansion plans to incorporate a mini Blaser Swisslube laboratory

or in emergencies their reliable teams are on stand-by to ensure

within Rothco. Some more training that will take place in 2014

that the production processes keep functioning with minimum

includes working with Stratasys 3D Printers to increase our existing

disruption and at the highest possible efficiency.

Certified Service Engineers to support our 3D Printer market,”

With a track record of reliability and a high service ethic,

which is well ahead of their industry, “We are also establishing and

Rothco’s teams are ideally qualified to inject fresh ideas through

implementing an integrated SHEQ System for our plans for future

their mechanical, electrical or electronic services. The high quality

improvements and most importantly our new customer projects

OEM spare parts coupled with these efficient processes assist the

and potential upcoming projects which are the most exciting

client’s maintenance or refurbishing of their existing machinery,

developments happening in Rothco now.”

including spindle rebuilds.

“These points get us excited and bring out the very best of our

“From the decommissioning of old machinery to the painstaking

abilities; they will motivate us to go beyond a job well done to a place

relocation or meticulous reconfiguration of existing systems,”

where Even Brilliant can be Better. We are continuously investing

Rob promises, “There is very little that our expert teams are not

in Rothco and cannot put a value to continued improvement. We

equipped to handle.”

are a 61 year old company. We would not be here if we did not

“We are also in the process of establishing and implementing

invest in our people or our products.” He concludes.

an integrated ISO 14001:2004/OHSAS 18001:2007 and ISO 9001:2008 Safety, Health, Environmental and Quality Management System, which we believe will keep us ahead of the competition,” “FOR THE FUTURE, due to our recent re-branding, we are enjoying sharing the brand of ROTHCO with our valued customers.

In January 2014 our staff will attend Blaser Swisslube training with

Zimmermann Milling Machines help companies realizing their visions. Huge workrooms, tremendous momentum and cutting power with maximum surface quality are the main characteristics of our machines.

F. Zimmermann GmbH · Portal Milling Machines Bernhäuser Straße 35 · 73765 Neuhausen a.d.F. Tel.: +49 7158 948955-0 · Fax: +49 7158 948955-300 info@f-zimmermann.com · www.f-zimmermann.com youtube.com/FZimmermannGmbH

Endeavour Magazine | 27

28 | Endeavour Magazine

SETON AUTOLEATHER WWW.GSTAUTOLEATHER.COM 27 11 360 7517

THE FINISHING TOUCH WRITTEN BY AMY TOCKNELL

The automotive industry has long been a highly competitive and quality-driven market with every facet of design needing to offer levels of luxury never seen before. It’s not just about paintwork and wheels though, as the interior can make or break a car’s ambition to be the very best. Endeavour Magazine took a look at Seton Autoleather to see what makes them cut from a very different cloth.

Endeavour Magazine | 29

SETON AUTOLEATHER

Seton Autoleather is quick to identify just how important it is

for car manufacturers to partner with the right interiors specialist and when innovative design, quality products and value for money are top considerations, they consider themselves to be the very best of the best. It’s little wonder, given that they pride themselves of being able to streamline production processes with easy integration, while never forgetting that the customer is king and wants a suitable throne to sit on.

A

quired by GST Autoleather in 2010, Seton Autoleather has not wasted time trying to be too humble, instead, it has taken the refreshingly honest tack of proclaiming its products to be the

best, then proving that to be a fact, but not only in South Africa, where they can be found, “Seton AutoLeather is a vital link in your product supply chain, from design to delivery. We have locations around the world to help service your needs.

We’ll partner with you. We can add value, reduce costs, provide innovative thinking, and customise solutions to fit your needs.

We are [sic] committed to providing customers with the finest in leather quality, luxury, and durability.”

Considered as the number one automotive leather company in the world, these are no empty promises and the company strides forward in line with core values of innovation, efficiency and value; music to clients’ ears. But isn’t it always? When faced with a link in the supply chain that is so deeply committed to providing the right service at the right time and within set parameters, why are we so frequently pleasantly surprised? Because it’s not something we can take for granted, though Seton Autoleather say that they are the exception to the rule,

30 | Endeavour Magazine

ÂŽ

Boehme

BLACK LEATHER MAGIC

Black Leather Magic We offer black dyes to suit every application from economical shoe upper dyeings to deep black nubuks to high fastness upholstery leathers and high-fashion products. The combination of our DyStar dyes and Boehme leather chemicals provide optimum solutions for all requirements, including suppleness, comfort, touch and appeal with excellent physical properties. Want to see some Black Magic? Call your DyStar representative or the official DyStar Leather Business Partner in your area.

Sustainability is our responsibility

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www.DyStar.com

SETON AUTOLEATHER

“We will offer unsurpassed value and aggressively market our

Employees are offered the opportunity to work for a company

products to the North American, European, South African and Asia

that has promised to always look for ways to remain a viable

Pacific interior systems integrators, vehicle manufacturers and

operation, while being a rewarding and enjoyable place to work,

strategic Tier suppliers.

with managers that will encourage and develop staff to allow

We will never lose sight of our core values and will conduct ourselves with the highest level of professionalism and ethics.”

them to enjoy the best career possible. It doesn’t get much more simple or effective than that. You work for this company, you will

And we believe them. They say that quality speaks for itself,

be looked after and have an enjoyable career and in return, these

but we disagree. While you can appreciate fine, quality work,

valued, trusted and expert craftspeople will produce exemplar

nothing quite underlines just how specialist something is like

quality like the automotive industry has rarely seen before. What

industry experts reinforcing the point and in that respect, this is

a partnership!

one company that makes sure nobody is left in any doubt as to the standards of their craftsmanship.

While driving enthusiasts might initially order a new vehicle based on engine size, handling, torque or the sleek bodylines of

Promising customers the very best, for the best prices, Seton

a sporty exterior, ultimately, it’s the interior that they will see the

Autoleather could be thought of as setting themselves up for a fall,

most and if that’s not up to scratch, a sale can be lost in seconds.

but there is no chance of that here. While customers expect and

Carbon gear knobs and brushed aluminium instrument panels can

anticipate a premier service like no other, this is delivered time and

only do so much if a sub-par material or finish has been used in a

time again, thanks to a body of invaluable team members, each of

new model and as such, car manufacturers have come to realise and

which is held in high esteem.

respect the role that Seton Autoleather plays in their own success.

32 | Endeavour Magazine

Don’t for one second believe that ‘leather is leather’, however as

it comes to trying to retain them. Seton Autoleather have taken

that is clearly not the case. There’s leather and then there is Seton

to old-fashioned approach to this conundrum and sought to

leather,

keep clients, simply by impressing them and surpassing their

“…We pride ourselves on our ability to meet your demands with

expectations. If you need something custom, that’s not a problem.

quality leather auto interiors. Whether you need leather for a luxury

If a colour isn’t quite right, they can find the one that is and never

vehicle to complement the most subtle and elegant interior, or an

with anything other than a cheerful smile on their face and a gritty

entry-level sedan with leather-on-a-budget, we [sic] can handle any

determination to do right by the customer in their hearts. It almost

extreme and cover all the price points in-between.

seems disrespectful to whittle down the customer-first approach

We have a wide selection of leather options available. We

at Seton Autoleather to being ‘old-fashioned’, so let us instead call

also offer a number of customisation choices, including finishes,

it classic. When excellent service, a desire to do more and a natural

patterns and embossing. Whatever designs you can dream up, we

propensity to impress are driving factors for a company and make

[sic] can create a customised automotive leather interior to meet

it a little ‘classically minded’, we’ll happily go back in time to when

your needs. One of our key advantages is that we have three fully

everybody conducted themselves in such a way, but as that’s not

equipped development and design centres in Detroit, Mulheim and

possible, we will make do with only looking to work with companies

Shanghai to service your specific regional product development

that truly embody the best of the new and old business world. With

requirements.”

a timeless product, classic mentality and modern obsession for

Unlike so many other industries, seating guarantees you a somewhat captive audience, but there is no guarantee when

quality and value driving them, Seton Autoleather is number one for a reason.

Endeavour Magazine | 33

34 | Endeavour Magazine

KUWAIT OIL COMPANY WWW.KOCKW.COM 00965 - 23989111

IN THE BLACK WRITTEN BY DYLAN DIXON

With plans to invest a colossal US$40.45bn into energy projects within Kuwait and an ambitious growth plan, Kuwait Oil Company is determined to continue to make great strides within its industry. Endeavour Magazine spoke to Sami Al Juhaim, Public Relations Director, about the exciting developments that are underway.

Endeavour Magazine | 35

KUWAIT OIL COMPANY

Founded in 1934, Kuwait Oil Company (KOC) was originally established

by British Petroleum (formerly Anglo-Persian Oil) and the Chevron Corporation (formerly Gulf Oil). With respected ‘founding fathers’ at the helm, KOC was born into assumed greatness and wasted no time in living up to the expectations placed upon it.

F

ocused on exploration activities, on and off-shore surveys,

significant milestone in the history of the company, with Sheikh

drilling of test wells and the careful development of producing

Ahmad Al-Jaber Al-Sabah commenting at the time,

fields, in addition to the more standard tasks of crude and

“Every one of my people and my friends will rejoice with me

natural gas exploration, the company hit the ground running and

in this happy event, which by the Grace of God is for our future

have not slowed the pace in the 81 years that have followed its

and welfare. I thank God for such an opportunity as this, that will

inception.

help us carry on with the various improvements which we desire

KOC came about as a direct result of the vision and leadership

for the happiness and welfare of the Kuwaiti people. I would like to

of Sheikh Ahmad Al-Jaber Al-Sabah. A resourceful and courageous

further mention the assistance offered by the Company during their

ruler of Kuwait, he seized the opportunity to move from the

operations in our country. My thanks are also due to Her Majesty’s

cultured pearl industry into oil production following a technical

Government for their help in making such operations a success,

report alluding to the possibilities at hand. By signing a document

and to my personal friends the British and American members of

on December 23rd 1934, Sheikh Ahmad Al-Jaber Al-Sabah opened

the Board as well as to all the Company’s staff for their valuable

his country up to new wealth and international presence by granting

assistance. I am sure the friendship relation existing between us

KOC the very first Kuwaiti oil concession agreement.

and the Company will continue to exist in a spirit of cordiality and

Years of steady oil discoveries followed, in some cases of

good will.”

such quantities and pressure that it proved difficult to contain

1975 saw the nationalisation of Kuwait’s oil industry.

effectively. Unbelievably, a well that was first discovered in 1938 is

Implemented to assure control over the region’s natural oil

still producing today; such is the power of the supply.

resources, State shareholding in KOC was gradually increased

1946 played host to another landmark moment for the

until total control was assumed. By taking a proactive approach to

dedicated team at KOC. In a ceremony befitting such a forward

industry development, Kuwait has risen to undeniable prominence

thinking and progressive company, Sheikh Ahmad Al-Jaber Al-Sabah

within the global oil market, demonstrating the incredible business

participated in Kuwait’s first ever crude oil export programme by

acumen and wise guidance of the country’s people and leaders

turning a silver wheel to allow oil to fill the British Fusilier tanker.

alike.

Depositing 10,567 tons in little over 11 hours, the event was a 36 | Endeavour Magazine

Celebrating 75 years of operation in 2009, KOC put on an

KUWAIT OIL COMPANY

enormous three-day celebration, which saw the city of Ahmadi

incredibly important development.

transformed with light shows and displays and welcomed highly

KOC recognise and acknowledge that hiring and retaining

esteemed guests including the Amir of Kuwait. Making a clear

talented people is the only way to ensure that the company

statement as to the continued success of the company, KOC began

continues to perform to expected standards. Operating in a

to look forward and plan astounding new initiatives.

performance-related environment, staff members are offered

Having released plans to invest US$40.45bn into new directives,

motivation and support to develop their leadership skills and

diversification seems imminent and inevitable as KOC seeks to

technical know-how within an organisation that takes Health,

remain not only at the forefront of their industry, but ahead of the

Security, Safety and Environment exceptionally seriously.

curve in regards to future technologies and directives.

Consistently operating with world-class standards in mind, KOC

A major development is the KPC Upstream Mission, which

continues to move forward, despite industry difficulties. So firm-

seeks to,

footed is the company that in addition to the large-scale investment

“Explore, develop and produce hydrocarbons within the State

plan being put into place, it has also committed to increasing its oil

of Kuwait, the Divided Zone and internationally and so be a secure

and gas rig numbers by an enormous 50% by early 2016. Existing

and reliable supplier to our customers, promote the care and

fields will not be left in the wake of progress however, as they will

development of our people and deliver on our commitments to our

be developed to increase their output and continue to contribute

stakeholders in a compliant, profitable, safe and environmentally

to the success of KOC.

responsible manner.”

Forever modest and respectful, KOC acknowledge that it is by

If successful, this mission will lead to KOC achieving a leading

the Grace of God that they continue to enjoy success, which allows

position in the global industry of upstream oil and gas as an

the country to enjoy continued affluence and sustainability – but

integrated enterprise. Increasing supply reliability and moving

let’s not overlook the dedication and endeavours of the human

towards a more sustainable future, this has been heralded as an

guiding hands that keep KOC firmly in the black.

AL THARWA AL MUTTAHIDA GEN.TRAD. & CONT.CO.

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38 | Endeavour Magazine

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40 | Endeavour Magazine

SANBS WWW.SANBS.ORG.ZA 0027 11 761 9000

THE EASIEST WAY TO SAVE A LIFE WRITTEN BY JACK SLATER

Having featured the South African National Blood Service several times in the past, Endeavour Magazine has witnessed its growth and establishment as a major force for the procurement, storage and delivery of blood in South Africa.

Endeavour Magazine | 41

SANBS

There can be no compromise when it comes to the quality of blood; nothing can be allowed to remain lax or unattended and if SANBS stands for one thing it is safety and quality. Providing the source material not only for the fight against blood diseases such as HIV, but also the life-saving gift for accident victims and new mothers, this organisation is responsible for saving lives.

R

ecently undergoing a change of leadership with a new CEO,

donors while the white donors decreased marginally from 48% to

Trevor Vroom, stepping up the plate to lead the business

47%.”

ahead into the new year and beyond with a fresh direction and

Founded in 2001, SANBS has grown impressively in the last

approach, SANBS is looking forward with praise and promise. Yes,

12 years and stayed at the very cutting edge of the technology

there is a fresh direction with changes to marketing and procedure

available to their industry. Utilising high-tech facilities and the most

but as a keystone company in a sector with many dependents,

stringent safety procedures to protect both donors and staff, they

there a number of things that will not change.

are seen world over as the leaders in their field. And as a not-for-

“The changing donor demographic if not managed correctly

profit organisation, which is free from shareholders, they are able

could see reductions in blood donations,” Trevor says, “Placing both

to re-invest any surplus made in profits back into the organisation

patients and the financial well being of SANBS at risk. This is why

to continue improving their service.

things need to evolve.”

It is a machine, which relies on donors and public campaigns

Considering that blood supply is the single most used resource

to keep the pulse moving, requiring a constant drive to keep

in every hospital worldwide it is easy to forget that it has to be

people aware of the need for blood that keeps every one of the

donated. With some South African cities sitting dubiously in the

2400 people working for SANBS very busy. The campaigns need

top five of the most violent cities in the world and with 16.6% of the

to deliver the message of the incredible need for donors, while at

country’s adults have HIV you can immediately see the challenge

the same time evoking a positive message that will attract them

that this organisation faces.

back. There is an aspect of segregation that some people feel about

However, a reliable supply of blood means that patients can

giving blood if they suffer from any number of blood ailments that

undergo surgery, women in labour can receive blood transfusions

can afflict people, but the science involved in treating blood is the

and victims of accidents or violence can get the emergency

very best available.

treatment they need. Tying together South Africa’s medical and

Donated blood does not go from one person directly into

emergency care system, the South Africa National Blood Service

another, because when somebody requires blood they often

(SANBS) acts as the guardian responsible for the collection,

require only one element of it. There is a lot more happening in

screening and distribution of the blood in South Africa.

your blood than you are aware of and the science used to separate

“SANBS has performed well during the reporting period,” Trevor

the individual parts means that a pint of blood can be used not only

explains, “Whole blood collections achieved 98% of target with

to save a life, but to conduct important research in a laboratory or

three provinces exceedinf their targets.”

stored and added to a different donor’s blood to help in medical

One of the key strategies has been to increase the black donor base from 35% by the end of the previous financial year. This target was exceeded by 3% and black donors now make up 38% of our 42 | Endeavour Magazine

and scientific endeavours. Everyone can be a donor and it is one of the easiest ways you can help save a life.

Heading into their summer and Christmas Period, SANBS are

BE THE 1 Right now, near you, someone needs blood.

Not just any blood, a perfect match. That’s why Cristiano Ronaldo donates blood. Join him and Abbott to donate now. You could save a life. BE THE 1TM.

Sign up to donate at BeThe1Donor.com

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SANBS

bracing themselves for one of their busiest times. On both sides,

about blood donation and in turn inspiring them to encourage their

campaigns to bring blood in are matched by the public need for

parents to donate blood. The winter season campaign encourages

blood coming out and Trevor Vroom has his work cut out for him.

blood donors and potential blood donors to make time to donate in

One of the most reliable campaigns, that is rolled out across

spite of the cold weather conditions, which may affect their health

30 branches nationwide, makes use of many mobile blood banks

and lifestyles. The youth campaign aims to educate youth from

stationed in shopping centres, holiday resorts and secondary

the age of 16 to understand the value and importance of donating

schools. By making it as convenient as possible for people to say

blood, so that they can continue with the culture of donating blood

yes. This is also supported by the Government, who supports these

later in their lives”

missions with backing for their campaigns. This has enabled them

South Africa is a diverse country and one of the most complex

to gain 20% more donors than they had in 2001 when they were

social structures in Africa. With 11 official languages and nine

first founded and this marked increase represents not only the

provinces, a vast landscape of cities and rural areas to contend

success of the campaigns but the increase in the education of the

with, the planning of campaigns has to be down to the smallest

donors themselves.

margin and yet remain flexible to handle any eventuality.

“The duration of the campaigns range from a few weeks to a

“Each campaign is planned on a targeted and segmented

year, depending on the focus and implementation period of the

basis, where the strategy, history, goals, plans, and targets of each

campaign,” explains Thapelo Mokoena the marketing director at

campaign are taken into consideration,” Thapelo explains, “We

SANBS, “The goals of the campaign also differ: For example, the

rely on a mixture of creativity and strategy, including information

festive season campaign is meant to remind and mobilise blood

gathered through customer surveys, research, and direct contact

donors to donate blood during the festive period, and not only

with blood donors.”

concentrate in their busy festive lives.

The schools campaign is directed at educating school pupils

46 | Endeavour Magazine

Thapelo goes on to explain, “The best areas are the urban areas with good facilities and better living conditions, whilst the worst

areas are the rural and poor areas with minimum or no facilities, as

explains, “And the improvement and more focus on the management

it will be difficult for any individual to donate blood on an empty

and treatment of deferred blood donors, that is, blood donors who

stomach characterised by poor nutritional conditions.”

cannot donate due a condition at the time of donation such as low

As mentioned, the level of education also plays a role in

iron levels.”

influencing the donor profile, he goes on to say, as the people who

It’s also a matter of earning trust with the people of South Africa

understand the importance of blood donation would be more likely

and as we highlighted last year the two blood screening facilities in

to donate blood.

Johannesburg and Durban are some of the best in the world and

Ultimately, this is the main aim of the campaigns. With a

it is possible to screen every bag of donated blood for infection

population of 49 million inhabitants, in 2012 only 442,000 were

using state of the art testing technology. It is an expensive but vital

regular blood donors. The World Health Organisation estimates

component of the service that SANBS offers.

that only around 1% of the population give blood in most countries

Like a perpetual wheel, the need for blood supplies will never

and South Africa are not far from that. A combined approach of

stop and SANBS will hold this mantle for a long time. Ultimately it

education and availability is needed to bolster the blood supply.

is something that everyone should be involved with. If you don’t

Otherwise there could be a repeat of the 2011 crisis where a

give blood, you should.

shortage of blood had a knock-on effect for the entire medical

“Global readers can get involved through encouraging their

industry in SA. In the last article, we focussed on the importance of

friends and families to donate blood,” Thapelo informs us, “And

blood donors in SA and how different times of the year affected the

helping us to spread the education message regarding blood

supply of blood to those who need it, especially for women giving

donations.”

birth in hospitals.

“Improvements that have taken place include developing mechanisms for minimising blood wastage at hospitals,” Thapelo

Ilex SANBS Ad Half Page Dec15 (2).indd 1

Endeavour Magazine | 47

2015/12/14 4:02 PM

Globeflight congratulates South African National Blood Service on their achievements as a TOP company, on a worldwide scale, in Blood Transfusion. We applaud your tireless work in research and testing ensuring that South Africans receive healthy blood.

Globeflight are a courier service provider to SANBS. We are dedicated to ensure that SANBS receive TOP class courier services.

we keep the blood moving which saves lives! www.globeflight.com

AUTOMOTIVES THE NEW MERCEDESAMG S 65 CABRIOLET: WRITTEN BY JACK SLATER

OPEN-TOP DRIVING WITH PRESTIGE AND PERFORMANCE

50 | Endeavour Magazine

ith the new S 65 Cabriolet, Mercedes-AMG is, for the

W

The peak output of 463 kW (630 hp) and maximum torque of

first time, offering a performance car that combines the

1000 newton metres make for effortlessly superior performance:

impressive power of the 6.0‑litre V12 biturbo engine with

The Mercedes-AMG S 65 Cabriolet sprints from 0 to 100 km/h in

the pleasure of open-top driving for four occupants. An output

4.1 seconds. The top speed is 250 km/h (electronically limited). The

of 463 kW (630 hp), 1000 nm of maximum torque, the sport

AMG Driver’s package includes an increase in the top speed to 300

suspension based on AIRMATIC and the exquisite appointments

km/h (also electronically limited), yet it is the unrivalled 12-cylinder

emphasise the exceptional status of the new flagship model in the

driving experience that thrills much more than facts and figures:

S-Class family from Mercedes-AMG. A new dimension in open-air

stylish driving comfort and effortless power delivery combine with

motoring is guaranteed by the AIRCAP automatic wind protection

great refinement and the unmistakable AMG V12 engine sound.

system, the AIRSCARF neck-level heating system, heated armrests

With an NEDC combined fuel consumption of 12.0 litres per

and intelligent climate control. The three-layered acoustic fabric

100 kilometres (equivalent to 272 g/km of CO2), the Mercedes-

soft top is available in four colours and has a very high-quality

AMG S 65 Coupé is significantly more economical than all of its

interior lining in nappa leather and DINAMICA microfibre.

rivals.

No other car manufacturer in the world offers such a wide portfolio of 12-cylinder models as Mercedes-AMG: The S 65 Saloon, SL 65 Roadster, G 65 off-roader and S 65 Coupé are now joined by the new S 65 Cabriolet as a further high- performance alternative for discerning automobile enthusiasts.

TECHNICAL HIGHLIGHTS OF THE AMG 6.0-LITRE V12 BITURBO ENGINE The exclusive carbon-fibre/aluminium engine cover also

“The customer base for our V12 biturbo engine expects the

visually conveys the exceptional strengths of the V12 engine,

ultimate in every respect. That is why we are offering a four-

which will be hand-assembled on the new, additional AMG engine

seater high-performance convertible with this legendary power

line in Mannheim from 2016. The ultra-modern assembly layout is

unit for the first time. The new S 65 Cabriolet sets benchmarks

logistically and ergonomically perfect for the AMG philosophy of

for all relevant criteria: top performance, a breathtaking driving

“One Man, One Engine”. This means that at AMG’s headquarters

experience and exquisite appointments,” says Tobias Moers,

in Affalterbach (production of V8 engines) and in AMG engine

Chairman of Mercedes-AMG GmbH.

production in Kölleda/Thuringia (4‑cylinder engines), each engine Endeavour Magazine | 51

is assembled entirely by hand by a single technician in Mannheim.

lift at the front axle, while the gap above the front splitter ensures

A badge bearing the technician’s signature, attached to the engine,

an effective flow of air to the separate engine oil cooler behind it.

is a personal testimony of perfection and quality.

At the sides, the eye is drawn to the “V12 BITURBO” lettering on the wings and the high-sheen chrome inserts in the side skirts,

POWER TRANSMISSION WITH THREE INDIVIDUAL DRIVING MODES The AMG SPEEDSHIFT PLUS 7G-TRONIC transmission is responsible for transferring power to the rear axle. This automatic transmission offers a choice of three individual modes, Controlled Efficiency (C), Sport (S) and Manual (M). Sport and Manual emphasise the vehicle’s dynamism: the ultimate emotional appeal and tangible sportiness are ensured by the brief, precisely defined cutback of ignition and injection when shifting up a gear under full load. This shortens shift times and lends an audibly more emotive tone to gearshifts. The ECO start/stop function is activated in transmission mode “C”.

DESIGN FEATURES: HIGH-SHEEN CHROME AS A DISTINGUISHING FEATURE The Mercedes-AMG S 65 Cabriolet also fascinates with its irresistible, timeless design lines. V12-specific features include the numerous design elements in high-sheen chrome at the front, sides and rear, which are particularly effective in conjunction with dark paint finishes. The large central Mercedes star on the front apron,

which harmonise perfectly with the ceramic high-sheen multispoke forged wheels. Their large size of 8.5 J x 20 with size 255/40 ZR 20 tyres at the front, and 9.5 J x 20 with tyre size 285/35 ZR 20 at the rear, emphasises the model’s athletic appearance.

In the closed position, the multi-layered acoustic soft top has the design contours of a coupé silhouette. The fabric soft-top is available in black, dark blue, beige and dark red. It can be electrohydraulically opened and closed while on the move, up to a speed of 50 km/h. Opening and closing takes around 17 seconds. The soft-top is deposited above the automatically extending luggage compartment partition. This avoids the need for any additional closures on the soft-top compartment lid, in-keeping with the high design quality embodied by the S 65 Cabriolet.

The rear section also sparkles. The AMG sports exhaust system’s two chromed twin tailpipes in V12 design are fully chrome-plated and perfectly integrated into the rear apron. Above the distinctive diffuser insert, painted in high-gloss black, the trim element forms an effective contrast; it echoes the design of the “A-wings” on the front apron and is finished in high-sheen chrome.

BODY SHELL: LIGHTWEIGHT AND TORSIONALLY RIGID

the “twin blade” radiator grille, all of the air intake grilles, the trim

The sculptured outside skin surrounds a highly stable structure,

strip on the “A-wing”, the side flics (air deflector elements) and the

which is light in weight yet extremely strong thanks to the intelligent

front splitter are in high-sheen chrome. The front splitter reduces

material mix. The body shell of the new S 65 Cabriolet achieves

52 | Endeavour Magazine

the same torsional rigidity level as a coupé. At the same time, the outside skin, the front section and the rear section of aluminium, as well as the use of magnesium, reduces the weight of the body shell to that of the current S 65 Coupé. The bulkhead behind the rear seats also contributes to this. This serves to rigidify the body shell, but also saves weight by carrying the pyrotechnically deployed rollover bars.

Careful attention to detail is also evident in the luggage compartment concept: when the soft-top is opened, it folds away into a section of the luggage compartment. The soft-top is separated from the remaining luggage compartment space by means of an electrically operated, retractable cover, which encloses the soft-top. This luggage compartment partition extends automatically when opening the soft-top. This means that the driver no longer needs to stop in order to operate the luggage compartment cover manually. The partition is not activated if the luggage compartment has been so loaded in such a way that there are objects in the area of the partition. When the soft-top is closed, the luggage compartment partition can be retracted by pressing a button in the inner panelling of the boot lid, so as to increase the available luggage space. Additional convenience and space benefits include standard-specification electro-hydraulic remote locking for the luggage compartment and a through-loading facility into the

SPORT STEERING WHEEL IN A THREE-SPOKE DESIGN A perfect feel for the car’s behaviour is ensured by the threespoke sport steering wheel in nappa leather, which has a flattened lower section. It features shift paddles, a distinctly contoured rim trimmed with perforated leather in the grip area and a metal insert with AMG lettering.

Another typical AMG speciality is the instrument cluster: Information on the engine speed, vehicle speed and much more appears on two animated round dials on the 31.2 centimetre, high-resolution colour TFT display. The typography, the needles in red/silver, the speedometer with its 360 km/h scale and the “V12 BITURBO” lettering in the rev counter all have a specific AMG look.

When the driver’s door is opened, an AMG start-up screen appears on the right-hand display, while an animated Mercedes-AMG S 65 Cabriolet appears in the instrument cluster.

LITHIUM-ION BATTERY REDUCES WEIGHT BY OVER 20 KG The Mercedes-AMG S 65 Cabriolet is equipped with a lithiumion battery as standard. This innovative technology offers numerous advantages over a conventional battery concept: with a capacity of 78 Ah, the lithium-ion battery replaces both the starter battery and the backup battery – resulting in a weight saving of over 20 kg.

interior.

SPORT SUSPENSION BASED ON AIRMATIC INTERIOR: EQUIPMENT, QUALITY AND AMBIENCE OF THE HIGHEST STANDARD The extraordinarily stylish character of the 12-cylinder model is also obvious in the interior: The S 65 Cabriolet welcomes its occupants with an incomparably exquisite ambience. The sport seats in exclusive nappa leather are a distinctive highlight with their model-specific diamond-pattern layout. The perforations deliberately avoid the areas where stitching features in the nappa leather. The result is exceptionally neat contrasting seams and an unrivalled impression of quality. Electric adjustment, a memory function and seat acclimatisation are standard features. More contoured seat cushions and backrests improve lateral support when cornering at speed.

The fabric soft-top has an interior lining completely in DINAMICA microfibre. High-grade nappa leather lines the window

The sport suspension based on AIRMATIC provides an incomparable driving experience. It has AMG-specific kinematics, considerably tauter elasto-kinematics and new parameterisation of the variable damping adjustment – the driver benefits from more direct responses and also faster handling responses with a dynamic driving style. The damping characteristics can be pre-set in two modes; a high level of long-distance comfort or a sporty, stiff setup.

It is perfectly complemented by the electro-mechanical, speed-sensitive sport steering with a constant, direct steering ratio of 13.5:1. This optimises vehicle handling and agility, while maintaining driving safety at high speeds. Depending on the suspension setting, the steering characteristics are adapted for more sporty or comfortable response. In either case, the driver feels precise feedback from the road surface and a high level of steering precision.

frame including the A-pillars, the roof claddings and the sun visors.

OUTSTANDING CLIMATIC COMFORT WITH THE ROOF OPEN OR CLOSED

CERAMIC HIGH-SHEEN FORGED WHEELS WITH FULLY INTEGRATED WHEEL BOLT COVER The exclusive forged wheels of the V12 Cabriolet appeal

Maximum climatic comfort is assured by the automatic wind

with their exceptional design, which represents a contemporary

protection system AIRCAP, the AIRSCARF neck-level heating

interpretation of classic sports car rims. Each of the 16 spokes

system, the heated armrests, the seat heating also in the rear and

twists so that the light-catching contours radiate to the centre of

the intelligent climate control. In contrast to conventional systems,

the wheel hub. The effect: The wheel appears larger than its actual

the climate is controlled automatically. This means that the driver

dimensions of 8.5 J x 20 at the front and 9.5 J x 20 at the rear.

does not need to select a mode for closed or open top, nor is it necessary to save a temperature setting for these conditions.

As standard, the forged wheels feature a high-quality, screwon, fully integrated wheel bolt cover in forged aluminium. Its shape Endeavour Magazine | 53

is reminiscent of a centre lock as seen in motorsport. The AMG

approximately 6.5 x 4.5 centimetres in size and is integrated into

lettering is incorporated into the rim as a design element. Three

the hand rest, with a cover for the keypad.

further forged wheels in the same format are available as optional alternatives – one design variant with a matt black finish and highsheen rim flange.

OPTIONAL CERAMIC HIGH-PERFORMANCE COMPOSITE BRAKE SYSTEM The high-performance composite brake system features large brake discs and brake callipers with a grey finish – red callipers are available as an optional extra. A ceramic high-performance composite braking system with 420 x 40 mm discs at the front and 360 x 32 mm discs at the rear is optionally available. This is around 40 percent lighter in weight. The lower unsprung masses improve driving dynamics, agility and ride comfort.

EXTENSIVE STANDARD EQUIPMENT WITH HEAD-UP DISPLAY AND TOUCHPAD The extensive range of standard equipment for the MercedesAMG S 65 Cabriolet includes the head-up display and the touchpad. The head-up display projects key information such as the vehicle speed, speed limits, navigation directions, traffic signs and information from DISTRONIC PLUS onto the windscreen. The visualisation of the engine speed and the current gear is exclusive to AMG. In manual transmission mode, a coloured upshift bar and the possible gears for a manual gear change are also protected onto the windscreen. The virtual colour display measuring 21 x 7 centimetres appears to float on the bonnet at a distance of about two metres from the driver. The innovative touchpad makes it significantly easier to operate the radio, telephone and navigation system. In contrast to conventional systems, the touchpad can be used to operate all of the infotainment functions. The input area is 54 | Endeavour Magazine

INTELLIGENT DRIVE: NEW STANDARDS IN SAFETY The new S 65 Cabriolet is available with numerous innovative assistance systems that make driving even more comfortable and safe. “Intelligent Drive” systems include PRE-SAFE®Brake with pedestrian detection, DISTRONIC PLUS with Steering Assist and Stop&Go Pilot, Brake Assist BAS PLUS with Cross-Traffic Assist, Active Lane Keeping Assist, Adaptive Highbeam Assist Plus and Night View Assist Plus. COLLISION PREVENTION ASSIST PLUS features distance and collision warning functions with adaptive Brake Assist, offering protection against collisions from just 7 km/h, plus an additional function: When a danger of collision persists and the driver fails to respond, the system is able to carry out autonomous braking at speeds of up to more than 100 km/h, thereby reducing the severity of collisions with slower or stopping vehicles. At speeds of up to around 50 km/h the system also brakes in response to stationary vehicles and is able to prevent rear-end collisions at up to around 40 km/h.

The preventive occupant protection system, PRE-SAFE®, has also been extended. As PRE-SAFE® PLUS, it can now also recognise an imminent rear-end collision and warn following traffic by activating the rear hazard warning lights at a high frequency.

When a danger of collision persists, the system can “lock” the brakes of the stationary vehicle prior to a rear-end collision and activate the PRE-SAFE® belt tensioners immediately before impact. This action minimises the risk of whiplash injury by reducing the forward jolt caused by the impact, ensuring that the occupants are in the best possible position.

In the UK, the Mercedes-AMG S 65 Cabriolet can be ordered from 4 April 2016, with the first cars in Mercedes-Benz retailers in the summer.

BELL LAUNCHES NEW ULTRA LIGHT CARBON FIBER HELMET

B

ell Helmets have launched its new Pro Star helmet reinforced

industry, TeXtreme® is also used in a wide variety of Aerospace

by TeXtreme®. Utilising the novel TeXtreme® carbon fiber

and Industrial applications.

Bell Helmets managed to build the lightest and strongest

shells ever.

“We are proud to see the latest application using our carbon fibre materials hitting the market and that TeXtreme® have been a

Since 1954, Bell Helmets has been at the forefront of head

key factor in the construction of the shell. For anyone looking for a

protection in the world of motorsports. For 2016, Bell set out to

solution requiring ultra-light weight we can provide the knowledge

re-establish its flagship model in the motorcycle market with the

for how to construct it and the materials to create the weight

introduction of the Pro Star. Bell sought to reduce the weight of the

savings and mechanical performance needed. The Pro Star helmet

shell by as much as possible and through incorporating TeXtreme®

is another outstanding reference for what value the TeXtreme®

into the layup, the weight of the shell of the Pro Star helmet was

Technology brings,” says Andreas Martsman, VP Marketing & Sales

reduced by 21% without sacrificing any mechanical properties.

of Oxeon AB.

Chris Sacket, VP of Bell Powersports, says: “For the new Pro

Cameron Beaubier is a Grand Prix motorcycle racer from

Star we wanted to take shell technology to the next level and by

United States who competes in the AMA Superbike Championship.

using the ultra-thin TeXtreme® carbon fibre material we managed

Cameron won the 2015 Superbike title and is using the Pro Star.

to engineer our best shell ever. The unique characteristics of the

The Pro Star helmet was introduced at the AIMExpo in Orlando,

TeXtreme® material enabled us to reduce 1/5 of the weight and

15-18 of October 2015 and will also be showcased at the EICMA

still have the same high level of performance.”

show in Milan 17-22 of November 2015. The retail launch is

TeXtreme® Spread Tow carbon fibre reinforcements is used in

planned for spring 2016.

a large number of sports and competitions: Formula 1, NASCAR,

Products reinforced by TeXtreme® in general get 20% lighter

IndyCar, Le Mans, cycling, ice hockey, surfing, rowing shells, golf,

than when using other carbon fibre materials and reduces weight

tennis, skiing and snowboarding. Alongside the sporting goods

without sacrificing strength or stiffness.

Endeavour Magazine | 55

56 | Endeavour Magazine

XEROX KUWAIT MEMBER OF ALAMANA INDUSTRIES 965 1881111 BIT.LY/1OBPEHB

KEEPING THE FUTURE IN INK WRITTEN BY JACK SLATER

As the premier distributor of Xerox products in the region, Xerox Kuwait is committed to providing the highest quality products and services possible to its customers. In fact, belonging to a global giant, they are mandated to make the long-term satisfaction of their clients a priority and have shaped themselves around this central ideal.

Operating as part of Alamana Industries, a Yusuf A. Alghanim & Sons company, Xerox Kuwait is a technologies and services provider that enables industries and businesses to deploy smarter document solutions strategies and work more efficiently. Striving to be the market leader in technology, document and consulting services, providing innovative technologies, products and services to improve their customers’ business results.

Endeavour Magazine | 57

XEROX KUWAIT

In terms of operational ability, they find themselves in a fantastic

position since their umbrella company, Alghanim Industries, is one of the largest, privately owned companies in the Gulf region. A multi-national company with operations in 40 countries, Alghanim Industries is a multibillion dollar conglomerate with more than 30 businesses.

I

nternationally recognised as one of the best employers in the Middle East and one of Asia’s best employer brands, as well as having the best corporate governance in Kuwait, Xerox Kuwait

benefits from supportive strength for their decisions and guidance from the experience of their mother company.

There is also massive scope for further growth and development for Xerox Kuwait. Alghanim Industries operate in manufacturing, engineering, automotive sales and services, retailing of consumer electronics and household goods, fast moving consumables, food and beverage, shipping and transportation services and even oil and gas. They deal with over 300 global brands and agencies and employ some 14,000 people from 64 different nationalities. An 80+ year heritage as a successful commercial enterprise in the Gulf region and a proven track record of reacting to economic and market changes has resulted in a diversified multi-national corporation that has built a reputation synonymous with market leadership.

As such, Xerox Kuwait has been shaped by one of the best and aggressively expanding companies in the world and one of their key responses is to place a high value on the commitment and investment to their people who contribute to the continued growth and vitalisation of our business. Indeed, Xerox Kuwait have become renowned for their progressive business culture and management philosophy and their knack for finding and developing talented and energetic people.

Reliably one of the most recognised leaders in their industry, Xerox Kuwait understands the importantance of continuous

58 | Endeavour Magazine

Endeavour Magazine | 59

research and development to ensure that all products comply

experiences. These core values continue to be the foundation of

with appropriate national and international environmental safety

their success. Furthermore, the facilities, the equipment, the staff,

approvals and certifications and this kind of intense dedication to

the training programmes and the innovative solutions they deliver

ongoing improvement can be seen in the uptake of their national

are always enhanced to ensure that they continue providing the

service support which utilises leading edge technology to optimise

same unparalleled service and products.

service (mobile phones, portable workstations, electronic technical

Mr. Ayman Mattar started his speech with “Al-Khat Printing

documentation, bulletin boards, inventory and call management

Press is always ahead of the curve, investing in the most advanced

services).

technology in the world. In 2009, Alamana Industries (Xerox

Communication plays an important part as clients and

Kuwait) installed the first high-end digital printing press in Kuwait,

customers are willing to tolerate down time as long as it has

the iGen4, through the successful engagement with Al-Khat. The

been scheduled and expected and such maintenance activity

journey of growth and partnership continues today with the official

is incorporated in all product service standards, while service

launch of the flagship iGen 150 positioning Al-Khat Printing Press

engineers deliver the highest fix rate on first visit (supported by

one of the largest digital service providers in the Middle East”

local, national, international technical specialists and escalation processes to manufacturing line).

Ayman continued to point out the features of the new Xerox iGen 150, which include increased print speeds of up to 25% (the

Understanding that they deal with people, responsiveness is a

150 pages-per-minute press delivers 3,000 26-inch oversized

crucial provision and support is available with extended hours seven

sheets per hour). Each page is created with patented image-on-

days a week, with all personnel carefully and thoroughly trained in

image technology and matte dry ink for vivid colour digital prints

customer services to offer the best service possible. Relationships

and reduces the time and effort needed to achieve consistent high-

make the biggest part of their business and customer satisfaction

quality output with the following features:

has become the number one corporate objective.

At a press conference on 29 April, with the presence of Mr. Mohamed AbouKhalid – AlKhat printing press General Manager and Mr. Ayman Mattar –General Manager of Xerox –Kuwait unveiled its latest technology, the iGen 150 digital printing press and adding it strengthens Al-Khats digital production line.

The event started with Mr. Mohamed AbouKhalid giving a speech where he expressed his happiness that they are ahead in

A new 2,400 x 2,400 dpi imaging system – the most precise resolution available on an iGen system to date. New line screen delivers refined shape, sharp detail and text quality.

An Auto Density Control System detects and corrects streaks before they occur.

Automated Colour Maintenance replaces and eliminates manual steps by analysing colour and notifying the operator when the press is ready for production.

the world of the digital printing technology, which presents the

Alamana Industries – the exclusive distributor of Xerox

unlimited future of digital printing in Kuwait. Mr. AbouKhalid proudly

products in Kuwait – is a part of Yousef Ahmed Al-Ghanim &

added that Al-Khat continues to be committed to innovation, being

Sons. Xerox Kuwait provides extensive leading-edge document

the first to invest in the latest high-end digital printing press in

technology, services, software and genuine Xerox supplies for

Kuwait. He then expressed his deep belief that Xerox iGen 150 and

graphic communication and office printing environments.

its software will have an effective role in providing new services to

The focus on quality, customer satisfaction, continuous

meet current and future needs of his clients and positioning them

improvement and business operational excellence has been a

as the market leader in digital printing offerings.

mainstay of the Xerox Division for many years. As a result, they

He stated that this is not new for Al-Khat Printing press, a

are proud to have been recognised as having the “No. 1 Customer

company that was founded in 1983 and has been serving up

Service in Kuwait,“ by independent evaluation bodies. Their 25

excellence for its local and regional clients. They have valued

fully-mobile, professionally-trained engineers deliver a programme

the importance of client service and quality printing combined

of unparalleled support, based on three key elements: reliability,

with state-of-the-art technology to create memorable client

responsiveness and relationship.

60 | Endeavour Magazine

Endeavour Magazine | 61

62 | Endeavour Magazine

TANESCO WWW.TANESCO.CO.TZ 255 022 2451130

THE PERFECT CONNECTION WRITTEN BY AMY TOCKNELL

Offering tangible economic potential, it can come as no surprise that Tanzania would play home to one of the brightest sparks in the electricity supply market. Endeavour Magazine wanted to find out more, so got up close and personal with state-owned energy giant TANESCO.

Endeavour Magazine | 63

TANESCO

The legacy of Tanzania Electric Supply Company Ltd (TANESCO) is impressive, dating back to the 1930s and it’s shockingly rare to find organisations with so much heritage. It’s a pleasant surprise though and brings a sense of authority and legitimacy to the forefront of operations that is reassuring, especially in the utilities market.

S

tarting in earnest in 1933, TANESCO began by operating a diesel power station, which quickly lead to expansion. Just three short years later, a 90m dam had been erected across the

Pangani River, allowing for the commissioning of two generators that would offer a combined output of 5Mw. This would later more than treble, to bring the total capacity to 17.5Mw, which is the current output. You may be wondering why this is so important, but once you understand that the Tanzanian Government has high hopes of transforming the country into a middle income country by 2025, you will soon realise that a plan such as that will be entirely dependent on a reliable and large scale electricity infrastructure being in place.

TANESCO is being hailed as a major player in the Tanzania Development Vision 2025 plan, not least because it is the only utilities company in the region that is solely focused on electricity supply. While others have chosen to diversify into other areas, TANESCO has merely sought to move their reach further afield, to supply more homes and businesses with reliable and vital electricity.

A parastatal company, under the Ministry of Energy and Minerals, TANESCO is the perfect example of a company that has grasped and mastered vertical integration. Overseeing not only the production of electricity, but also the transmission, distribution and selling of it, TANESCO is a one-stop electricity shop for mainland Tanzania, as well as its neighbour, Zanzibar. Thanks to this approach, the company is now proud to have in excess of 1.4 million customers, more than twice the number from the 2011/12 financial year, but what is the secret to the fast doubling?

64 | Endeavour Magazine

“Our customer base has doubled in the past three years and we are heavily involved in a range of marketing activities to achieve the best ways of delivering power to our customers.” explained Felchesmi Mramba, Managing Director of TANESCO. With such a customer-focused hand on the tiller, there is no doubting that some wonderfully smooth sailing stands before the company as a whole, but we wanted to know more about what the future of energy supply in Tanzania entailed.

“Over the past five years we have invested in a number of power plants, which are generating natural gas. We are also embarking on investing in Halle, a hydro plant, to make it more efficient, while a number of projects where feasibility studies have been completed are now ready for implementation.”

By being reliant of hydro and thermal-based energy generation, TANESCO were quick to react when recurring countrywide droughts saw energy production dwindle. Thanks to a keen focus on combining thermal and hydro production, a greater proportion of energy is being driven from gas and diesel. How refreshing to encounter a company that seeks to solve problems, rather than blame them for concurrent problems or failures.

Facing such problems, it becomes clear just how vital successful vertical integration is, especially in the utilities market. Had TANESCO been reliant on other supplier for energy generation,

“

OUR CUSTOMER BASE HAS DOUBLED IN THE PAST THREE YEARS AND WE ARE HEAVILY INVOLVED IN A RANGE OF MARKETING ACTIVITIES TO ACHIEVE THE BEST WAYS OF DELIVERING POWER TO OUR CUSTOMERS.”

they could have found themselves in the unenviable position of

Endeavour Magazine | 65

TANESCO

having to let down customers, but thanks to a dedicated generation

resource waiting to be tapped.” Mramba continued, “And with many

division being the backbone of the company, this was never an

opportunities for power generation, we will start by generating more

issue. Just to make sure that even the weather is unable to impact

from natural gas and then slowly diversify into coal, renewables and

on the reliability that TANESCO prides itself on; future generation

hydro-electricity. Going forward, I believe renewables are going to

plans are being largely dominated by coal and gas power plants

make a big contribution to power generation. TANESCO is very

With an ever-increasing transmission network, it is vital for TANESCO to do whatever it takes to provide reliable electricity.

much a part of this movement and we believe renewable projects are the projects of the future – and that future is already here.”

“TANESCO owns an interconnection power grid made up of

With an authoritative grasp on how the industry is set to change,

generation system transmission and distribution systems. The

what customers need and how the future of Tanzania will be best

transmission system comprises of 43 substations interconnected

supported, there is no doubt that TANESCO is perfectly positioned

by transmission lines. Transmission lines comprise of 2732.36

to not only remain at the top, but pull away from less prepared or

km of system voltages 220kV, 1556.5km of 132kV; and 580 km

unfocussed competitors. With plans in place to improve efficiency

of 66kV, totaling 4868.86km.” While this is already impressive,

and customer service, this looks set to be a certainty.

ongoing network extensions mean that the pressure will not be

Taking its role in the future of Tanzania as seriously as the

easing anytime soon, but don’t be fooled into thinking that non-

Government and the inhabitants, TANESCO will stop at nothing to

sustainable sources will be the only focus, as this is a forward

provide customers with the perfect connection and we don’t know

thinking and environmentally aware organisation.

about you, but that’s enough to give us a jolt of excitement.

“Tanzania is very well positioned for renewable projects. The Great Rift Valley, for example, acts as a wind tunnel, which means that in many places, wind power generation is very viable. And since we are close to the Equator, solar energy is also a plentiful

Independent Power Tanzania Limited (IPTL), a Subsidiary of Pan African Power Solutions (T) Limited (PAPS), currently owns and operates a 103MW Heavy Fuel Oil powered power plant built in Dar es Salaam, Tanzania.

As one of the Independent Power Producers in Tanzania, IPTL has for the recent past maintained a steady increase of electricity dispatched to the national grid through the state owned utility company –Tanzania Electricity Supply Company (TANESCO).

In 2013, we dispatched 409492.4MWH, in 2014 we contributed 474871.16MWH and in this year up to end November IPTL contributed 592567.19MWH of energy to the national grid.

After revamping our engines under PAPS/IPTL management and team, we are dedicated to generating maximum energy to TANESCO, hence supporting the Government’s drive to provide sufficient, reliable and affordable electricity to all Tanzanians for the economic growth.

We thank the Government of Tanzania and TANESCO management for accepting electricity generated by IPTL and the cordial business relationship that we have been enjoying under a palliative investment climate created by the Government.

INDEPENDENT P FOR TANZANIA

We would like to assure the Government of Tanzania and TANESCO of our readiness to fully uphold the spirit of “HAPA KAZI TU” as a way of keeping up with the pace of the new Government’s development driving force.

IPTL/PAPS is here to serve 66 | Endeavour Magazine

Plot 292/1, 292/2, 292/3, 296 Block D, Sala-Sala. Tegeta, P.O. Box 77173, Dar es Salaam, Tanzania T +255 736 502 133 | F +255 753 502 132 |

www.iptl.co.tz

INDEPENDENT POWER FOR TANZANIA

High energy efficiency

Operational flexibility

Fuel flexibility

Integration of intermittent energy

Our power plant provides the highest simple cycle efficiency in the market. Our power plants also run efficiently on part load and in demanding ambient conditions.

Our power plants can be used across multiple profiles from baseload power generation to load following to peaking and emergency power. Our power plant is designed for fast and repeated startup and shutdown without any maintenance impact.

Our power plant can run on a wide variety of liquid or gaseous fuels.

Our multi-fuel power plant can use both, enabling our customer to always choose the most feasible fuel available.

The dynamic capacity of our power plant can be used to offset the fluctuating output of intermittent energy sources. This in turn enables the construction of more sustainable power system with a maximum integration of renewable energy.









68 | Endeavour Magazine

AMCOL GROUP WWW.AMCOLGROUP.COM 1-868-6208100

CLIMBING AND GROWING, ONE STEP AT A TIME WRITTEN BY JACK SLATER

Speaking with company director Andre Mohamed, we discover that America’s Marketing Company Limited traded as a sole trader under him until 2001, when the company was incorporated as Americas Marketing Company Limited, or AMCOL.

Endeavour Magazine | 69

AMCOL GROUP

“When AMCOL first started, its focus being was supplying hardware

materials to home-owners and small businesses throughout Trinidad,” he says, “Although AMCOL remains a retail company, the company has grown to become the number one supplier of hardware materials to all other hardware companies and businesses throughout Trinidad and Tobago and the wider Caribbean region.”

A

t the moment, the core of the AMCOL Group of companies

“There is no difference between new and old customers,” he

remains the hardware division; both the retail and wholesale

explains, “This is important. Loyal customers need to be rewarded

aspects. Currently, AMCOL Hardware has three warehouses

for their loyalty and new customers need to be impressed and

for storage, a fleet of trucks to adequately and efficiently meet

gratified if they are to become loyal.”

delivery needs of customers, as well as a professional team of sales

The old adage that to have happy customers you must first

representatives to assist with any queries or concerns in real time.

have happy staff plays a very strong part in the environment and

AMCOL supplies both local and multinational organisations

working atmosphere that AMCOL projects. Andre explains that

across all industries and recently they have diversified and opened

currently there are 51 people employed under the AMCOL Group

the AMCOL Fitness First Health Club in its hometown of Penal.

of Companies, with a series of standards that the staff have to

AMCOL Fitness First Health Club is the first health club in Trinidad

adhere to.

that boasts a spacious workout area, the latest exercise equipment, a sauna, friendly staff and certified trainers.

“Training is important for the staff,” he says, “For our CSRs, customer service training is regularly provided to keep our CSRs

“With a growing health conscious population, we are proud

up to date with customer service practices, trends and techniques

of offer a modern, state-of-the-art facility to all fitness seekers

in dealing with customers who they are faced with on a daily basis.

and confident that this will prove to be a valuable addition to our

Our company also strongly emphasises the adherence of health

portfolio,” he says.

and safety regulations in compliance with the OSH Act of Trinidad

Adding to the portfolio is vital for the business and currently

and Tobago.”

they are working on expanding the group of companies into real

He goes on to add that staff development is imperative for the

estate and a home store so that they can continue to meet the

success of the organisation, “In fact, staff development presents an

needs and wants of their current and potential customers.

opportunity to expand the knowledge base, which ensures that the

70 | Endeavour Magazine

information provided by staff is accurate. It also gives staff a sense

has started off with the mentality of being a family business and in

of accomplishment and therefore, AMCOL sees staff development

order to remain successful, long-term relationships are necessary.

as very important.”

“We believe that all our partners have played an important

To ensure that their customers are 100% satisfied with the service or product received, AMCOL conducts surveys on a

part to the operations and success of our business whether these partners/suppliers are past or present.”

regular basis. The results of these surveys are then analysed and necessary action taken to improve. Reps also provide face-to-face consultations to answer any questions or address any concerns, “Because of the industry we are in, customer satisfaction is of the utmost importance,” he says, “And feedback is highly valued.”

AMCOL operates in a highly competitive industry and therefore their focus is to remain ahead of their competitors in all aspects.

Investments are made in marketing, pricing and the quality of their products and services offered, to ensure customer satisfaction and of course, a loyal clientele.

2016 For the New Year, Andre reveals that their most exciting venture will be the finalising of plans for their home store and real estate. With expansion of the AMCOL Group being necessary to incorporate these new developments, their goal is to be the provider of all the necessities of their clientele, both present and potential, thus enabling them to expand into new markets locally, regionally and internationally.

“For the expansion of the AMCOL group, it has been a combination of financial and time that has been invested in addition

RELATIONSHIP BUILDING

to staffing,” he reveals.

According to Andre, the goal of AMCOL is to build long-term relationships with their clients, suppliers and employees. AMCOL

“Moving ahead in these times is all about pace and enthusiasm,” he says.

VD Sales Enterprises Ltd TRINIDAD HYDRAULICS LIMITED Web: www.vdsalesenterpriseslimited.com

Dealers in: Hydraulic Hose & Fittings Pneumatic & Mechanical Seals

Web: www.trinidadhydraulicslimited.com

Specialize in: Custom-Made Seals General Industrial Repairs

Hydraulic & Pneumatic Seals, Hoses, Brakes, Coupling & Fittings

Troubleshooting of hydraulic systems

Replacement of hydraulic & pneumatic chrome shafts

Hydraulic Repair & Maintenance Services Email: vdsalesenterprisesltd@live.com / naranjitb@hotmail.com Tel: 1 868 221 9808 / 1 868 354 9494 #48 O’Meara Industrial Estate Arima, 93 Trainline Road, Suchit Trace, Penal/ Debe, Trinidad W.I Endeavour Magazine | 71

72 | Endeavour Magazine

AVENG GRINAKER LTA WWW.GRINAKER-LTA.COM 27 11 923 5000

SUPPORTING THE FUTURE WRITTEN BY AMY TOCKNELL

You’d be forgiven for thinking that any company that diversifies to a great extent would lose their sharp focus and expertise, but once in a blue moon a company rises to dispel such notions.

Grinaker LTA is one such organisation and we spoke with Dr. Lilian Simon to find out how they have managed what so few others have.

Endeavour Magazine | 73

AVENG GRINAKER LTA

Founded over 125 years ago, Grinaker LTA is a heady amalgamation of

a number of companies but one thing has always remained the same; it is a multidisciplinary construction giant. Encompassing civil engineering, building, coastal building, mechanical, electrical and engineering divisions, it soon becomes apparent that this is no flash in the pan setup, rather, we are in the presence of a magnate with heritage.

D

r. Lilian Simon is quick to confirm just how wide the company interests stretch, “The mechanical and electrical business unit has an oil and gas division that constructs and maintains

(including shutdowns) process plants in the petrochemical and mining industries. The power division constructs and maintains power plants (coal, gas, and renewable energy). There is quite a big focus on getting work in Africa.”

Essentially, if you can think of it, Grinaker LTA is able to support it and put viable infrastructure in place to help you grow it. What an incredible position to be in!

Fantastically well positioned in every sector that it has diversified into, the company observes that its business units are self-perpetuating and able to standalone as experts in their respective fields. The civil engineering division, for example, has

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ongoing IPPs, major road works projects and municipal water and sanitation contracts, to name just a few. The mechanical and electrical sub-unit, similarly, is working hard and has carved itself a good reputation on the maintenance sector and is a steadfast player in the RSA power plant refurbishment programme and not to be overlooked, the buildings unit is soaring on the wings of countless large scale project opportunities.

With all of this in place, how exactly are the day-to-day activities of this one stop organisation supported? That in itself must be a mammoth task.

“We have permanent offices in Johannesburg, Secunda, Sasolburg, Vanderbijlpark, Durban, Cape Town and Rosh Pinah (Namibia) where we service our clients from. We also have pipe

74 | Endeavour Magazine

AVENG GRINAKER LTA fabrication facilities in Vanderbijlpark (capacity 40,000 dia inches

automatically spring open, but a foot in those doors will only get

per month), Secunda (12,000 dia inches per month), Durban

you so far. Trading on a fantastic reputation is everything and

(15,000 dia inches per month) and Cape Town (5,000 dia inches

means the difference between winning a contract and missing out,

per month). In addition, we have an electrical and instrumentation

so what it is that makes Grinaker LTA different from other major

fabrication workshop in Vanderbijlpark that can fabricate electrical

competitors?

and instrumentation panels as well as our plant and equipment stores in Vanderbijlpark that services our various sites.”

“… We can give a multidisciplinary solution to our clients and we can also offer turnkey solutions. We have a welding school in

There is now no doubt whatsoever that this is a self-contained

Vanderbijlpark where we train welders from the local community

empire, seeking out opportunities and making them work through

with our partner, Sasol and we have also built training centres at

a medley of business units and talented workers, but are the

Medupi and Kusile. The labour that we train we use on our sites

industries that Grinaker LTA has immersed itself in buoyant enough

to help them get practical experience and we try and absorb them

to keep them afloat?

into the business once they have qualified. We also support various

“For the mechanical and electrical business unit, at the moment

social community projects at our various construction projects.

we see a downturn in the capital expenditure in the mining and

We are constantly involved in various charity organisations, not

oil and gas industries, mainly due to the drop in commodity prices

just as a division, but as a company. This year on Nelson Mandela

and the oil price. This directly affects the reduction of capital

day, Grinaker LTA delivered blankets, furniture and food to various

project, which affects construction. Our clients are deferring a lot

organisations across the country.”

of their capital expenditure. We are trying, however, to expand our

There is little doubt that the up to 3,000 staff that are employed

maintenance and shutdown offerings to our clients, which needs to

at any one time are well cared for and highly experienced, as a

continue. In the power sector there are quite a lot of new projects

reputation such as Grinaker LTA’s is not something you risk on

in the pipeline in South Africa and Africa, which we are pursuing.”

undervalued or inexperienced workers.

It truly does seem that when one door starts to close, others

76 | Endeavour Magazine

“Central to our business are the values of customer focus, being

adaptable and open to change, being performance and results

place to do so is vital.

driven, honesty, integrity and trust, teamwork, empowering our

With 2016 in full swing, the company is looking forward to the

people and being safety minded. Training at project/site level is

next 12 months of internal improvements and Dr. Simon revealed

focused first on safety (including working at height, using the tolls

what some of the most crucial elements are,

etc). However, development of the core skills is key, hence the

“Cost Reduction! We are striving to become a lean and mean

training of apprentices in partnership with clients like Sasol. The

machine to get rid of any useless overhead costs, while striving

welding school is a key facility for this. Other training is based on

to claw back time wherever possible. We need to produce more

core skills like project management, commercialisation, quality and

for the same time allowed, with less resources, i.e. improve our

tender estimation.”

productivity. But not at the detriment of our third focus, which is

Dr. Simon went on to note that,

quality. We must reduce our rework and repair rates, first to reduce

“Our staff are so important to us because people empowerment

our cost and second to satisfy our more and more demanding

determines our success.”

With successful diversification in to a plethora of industries and

customers. We want to look after our customers, so that their needs are increasingly better met.”

a full compliment of highly motivated and enthusiastic expert staff,

With a clear and definite plan in place, we have absolutely

Grinaker LTA appears to have it all, which accounts for how they

no doubt that Grinaker LTA will successfully economise where it

manage to keep their clients so satisfied that they keep coming back.

can and continue to improve services as a result. There is nothing

Regular feedback and performance reviews help to stay on track

hidden with this company and it’s refreshing to see that there are

and clients are given easy access to senior management members,

still organisations that can admit they have some work to do to

so as to feel valued, heard and most importantly, respected. With

perfect their vision and in the case of this company, it is clear that

a desire to develop the labour being used in the coming years,

the whole team will be working together to do it.

Grinaker LTA isn’t shy about admitting that it is keen to move into yet more markets and that having the right construction skills in

“The future sustainability of our business depends on the effort of every single employee, not only management decisions.”

Endeavour Magazine | 77

78 | Endeavour Magazine

Photo Š images.volvotrucks.com

VOLVO SA WWW.VOLVOCARS.COM/ZA 0027 12 450 4901

ON THE CUSP OF MODERNISATION WRITTEN BY JACK SLATER

With a firmly established reputation for being on the cusp of modernisation, Volvo Group has maintained a lead over other truck manufacturers since their founding in 1927. Today, with operations in over 185 markets, the company prides itself on understanding the individual transport needs of different regions, which has positioned them to offer bespoke solutions to a diverse global clientele.

Endeavour Magazine | 79

VOLVO SA

With operations in the country of over 14 years and an impressive

portfolio, Volvo Trucks SA is considered one of the country’s leading truck manufacturers, boasting 15 dealers in the country and a staff contingent of approximately 500 people.

P

resident of Volvo Group SA, Torbjörn Christensson, says that

workplace. Volvo Trucks has already spent months training its dealer

to fully develop the potential that the country has to offer you

staff in order to effectively support their customers. Innovative

have to understand the transport needs of the country.

support offerings include a new telematics system, a mobile phone

“The region holds untold potential and we are highly committed

to contributing to its full and successful development. Through

application and numerous fuel saving features to effectively assist fleet owners in cutting their transport costs.

the development and provision of products and services that suit southern Africa’s unique business and operating conditions,” he explains.

“We are making these investments in order to more effectively support our dealers and customers going into the future,” In order to strengthen the company’s future success in SA, Volvo Truck’s president says that is it becoming increasingly important to keep careful pace as the country develops as a region, “Going into the future, it Is becoming more and more important to explore and understand a region’s local operating environment and to adapt our business in order to meet our customer’s transport requirements.”

NEW MODELS

FH RANGE Having been the flagship model for two decades, the Volvo FH’s new range has been purposefully designed with the driver in mind, providing them with a comfortable, profitable and safe ride.

“The Volvo FH forms the backbone of our product offering and we believe it is also the foundation of our continued market development,” explains Torbjörn.

“The new Volvo FH range represents the start of a fresh chapter in Volvo Trucks’ history and is therefor an immensely important product platform in which we have invested heavily during the five years of its development.”

The launch of the FH rang in South Africa followed shortly

Volvo Trucks SA recently launched 15 new truck models,

after it was named International Truck of the year 2014, chosen

strengthening its position in the South African market and

by a collection of Europe’s leading commercial vehicle journalists

reaffirming the company’s dedication to the region. The company

representing 25 publications.

launched its award-winning range, the FH as well as the new FM

The FH range claims to push the envelope of what a premium

and FMX ranges in October, beginning a new era in history of the

truck could offer, including maximum uptime, leading fuel economy,

company, according to Torbjörn.

reliability, ergonomics, superior handling, active and passive safety,

“With the launch we now have an almost entirely new product offering for our customers,” he says.

as well as a range of time-saving features.

Torbjörn says that being awarded International Truck of the

The launch of the new ranges will allow Volvo Trucks SA to

Year confirms this, “When we introduced the new FH in Europe

expand its footprint across the region and effectively capture the

2012, we claimed that is was pushing the envelope of what a

market demand for such vehicles and the launch of the FH and FM/

premium truck could offer. The International Truck of the Year

FMX model ranges signals one of the most intensive and exciting

award confirms that the Volvo FH lives up to his promise.”

periods in the history of our company.

With the driver at the heart of the new truck’s development it

“With the most modern and innovative Volvo line-up ever, we

was important for Volvo to get feedback from transport operators

now have an outstanding ability to help customers in all segments,

and drivers during the development phases- 3000 to be exact- to

to improve productivity and profitability,” says Torbjörn.

ensure the vehicle was meeting their requirements.

Each of the new trucks offers a wide range of benefits for the

“It has been proven time and time again that a driver’s working

drivers; all cab environments have been renewed or upgraded with

environment has a direct impact on a transport operator’s costs.

the focus on creating effective, ergonomic, comfortable and safe

When a driver can do his or her job comfortably, efficiently and

80 | Endeavour Magazine

Photo Š images.volvotrucks.com

VOLVO SA

safely, the work gets done faster and more effectively,” he explains.

“It embodies our very latest technological advances, progress on

“This cooperation has prompted a number of significant

and off road is more stable and the truck is more comfortable and

changes inside the cab that enhance a driver’s time both on and

efficient. Most importantly the new Volvo FM is easy to customize

off the clock.”

to suit individual transport requirements.”

Such enhancements include an improved seat, allowing the

While the Volvo FM is productive and economical for the

driver a better field of vision, as well as a rearrangement of stalks

customer, it also offers the driver a completely new working

and controls in order of importance with the more important being

environment as the in-cab environment is designed with the driver

closer to the driver. The exterior of the truck also holds a range

in focus. The result is an effective, ergonomic and safe workplace

of new efficiency-enhancing features. One example is the optional

with increased space for the driver and more storage capacity than

wireless remote, which aids loading and unloading. With this

before.

remote control the driver can stand outside the truck and adjust their air suspension, operate the tail lift and monitor the axle load of both the truck and trailer.

“This system saves the driver a lot of time because he or she doesn’t have to keep jumping in and out of the cab during loading.

Not having to repeatedly climb in and out of the cab also benefits safety.” Says Torbjörn, “Trucks that are popular with drivers also make it easier to recruit the best drivers in the industry. In turn, because of their effectiveness they contribute to transport operators profitability,” he says.

“Volvo FH owners also form part of an entire ecosystem of support which includes servicing, workshops, intelligent services,

VOLVO FMX SERIES Unlike the FM range, which was designed to be an all rounder, Volvo’s FMX has been specifically developed to make driving in construction applications easier and safer, including a robust bumper, advanced steering and a new comfortable rear.

“We believe the FMX ranges sets a new standard when it comes to robustness, handling and driver comfort. With its launch, Volvo Trucks breaks new ground in the construction segment,” says Torbjörn “The new FMX bases its personality on its honest, capable

complex modern transport solutions.”

VOLVO FM. FMX Alongside Volvo’s FH Range, the FM and FMX models have also been released for the SA market, although the two are closely related to the FH series; they are designed to be Volvo’s most versatile heavy truck range he explains.

“Firstly, the FM is highly efficient truck platform that takes steering and handling in this industry segment to a whole new level.

Meanwhile the Volvo FMX is extremely robust and packed with innovative solutions and is comfortable to drive even in challenging operating conditions.”

While the FM and FMX range is in essence identical to the FH there is on vital exception, the cab is lower which means that interior space in the FM/FMX series is less than the FH owing to larger engine compartment cover between driver and passenger seats.

VOLVO FM SERIES Thanks to its impressive flexibility and transport efficiency, the new Volvo FM is the all rounder of the Volvo Trucks rang and one of the company’s most important models.

“With its multiple application areas, the Volvo M is one of the most important models and the new version takes a huge step forward in every major area,” says Torbjörn

82 | Endeavour Magazine

Photo © images.volvotrucks.com

driver training and more. Investing in a Volvo FH is investing in a

image. What you see is exactly what you get. A fully equipped tool, one hundred percent ready for hard work.”

One of the most essential qualities for a construction truck is a high ground clearance and the new FMX truck has just that. Volvo has created the air suspension GRAS G2 for up to three rear axles, implanted locally on the FMX 44vp8x4 rigid.

“This is a high priority area for our construction customers. The new air suspension is tailor-made for construction work without compromises or connection to other segments,” he explains.

“The suspension system features automatic ride-height control and with ground clearance of 300 millimetres, the result is excellent get-you there ability”

WHAT COULD POSSIBLY GO WRONG? Volvo Trucks’ newest live test sees four-year-old Sophie drive an 18-tonne Volvo FMX through a construction area, using a remote control. The truck has been given several new functions over the year and the objective of the test is to show how much it can tolerate and how easily it copes in the most demanding environments.

“To show what the truck can do, we want to give it a real challenge. What test driver is more reckless than an unpredictable four-year-old?” asks Ricard Fritz, Vice President Volvo Trucks Brand.

Sophie steers the truck on the construction area in the film and the truck takes unpredicted routes. Among others, the truck ends up climbing a steep, soft slope, before rolling all the way down in a

TRUCKS SO SAFE A 4 YEAR OLD COULD DRIVE THEM

full 360-degree roll.

“The test demonstrates, beyond question, the ability of the truck to cope with the most extreme environments. To help it do

an unpredictable child was given a remote-controlled 18-tonne

so, it has functions such as the new, Automatic Traction Control,

truck. In Volvo Trucks’ latest film Look Who’s Driving, four-year-old

keeping it going even on severely sloping and soft surfaces. It also

Sophie exposed the Volvo FMX to its toughest challenge yet in the

demonstrate its total strength with an unbeatable cabin design,

live test series. The film is a follow-up to previous global successes

sturdy front corners and a reinforced sub-frame” says Gunnar

in the series, such as The Epic Split and The Hamster Stunt.

Eliasson, Launch Manager at Volvo Trucks.

Photo © images.volvotrucks.com

Recently in a film feature on www.littlegatepublishing.com,

Endeavour Magazine | 83

GADGETS

Avanca Creates the First Wireless Sports Headset That Matches with Any Outfit Second release in the D1 Headset line features coloured covers on the earbuds that can be switched Dutch brand Avanca, the second fastest growing technology company in the Netherlands, introduces the D1 Switch Headset, a headset for anyone who wants to look fashionable during a workout. The ultra-light and wireless D1 Switch Headset has a unique colour system and features covers on the earbuds that can be switched to make the headset match with virtually any outfit.

The innovative headset easily connects to any smartphone, tablet or other mobile device through Bluetooth or NFC, thus removing the need for annoying cables that get in the way during a run or gym visit. The D1 Switch Headset is the second release in the D1 Headset line of Avanca, after the popular D1 Sports Headset with fixed covers. Avanca launches a crowdfunding campaign on Indiegogo starting Wednesday, December 9 and aims to raise at least 50,000 dollars to finance the product development of the D1 Switch Headset.

SMI Eye Tracking and Worldviz Make Researchers Turn to Virtual Reality

The idea to create the D1 Switch Headset was born after talking about the Avanca headsets with sport bloggers and fans

The plug and play integration of HMD Eye Tracking by

of the brand. “We work closely with top bloggers such as Laura

SensoMotoric Instruments with the Vizard VR toolkit by WorldViz

Brijde (Runninglau), Ashley Samwel (Girslovehealthy) and Daisy

brings the advantages of virtual reality to research and training

Oppelaar (iLoveHealth). The reviews and feedback from their

SensoMotoric Instruments (SMI) and WorldViz announce

blogs, combined with input from our own community, showed us

a plug and play integration of their leading Eye Tracking and VR

that fashion, technology and sport are no longer separate worlds,”

technologies. With the Vizard VR Software, researchers and

explains Nathalie van Wijkvliet, marketing director at Avanca. “The

professionals can easily design immersive experiments and

days of going for a run in your old baggy sweatpants are over. We

replicate real-life training scenarios in virtual reality, while SMI

see an increasing number of men and women paying attention

HMD eye tracking reveals how users interact with the digital

to their sports outfits. Collecting headsets in different colours

world. TheSMI/WorldViz toolkit enables groundbreaking setups,

however, is still a bridge too far. The D1 Switch Headset offers a

guaranteeing full experimental control about the simulated

perfect solution to those who want to be fashionable and sporty

environment. Researchers and professionals can assess a person’s

at the same time.”

visual behaviour in alternative scenarios in ways that would

With a weight of approximately three match boxes and an

otherwise be prohibitively expensive. And they can conduct

extremely flexible design, the D1 Switch headset offers 100%

realistic evaluations of possible hazards in safety critical settings

freedom of movement. The headset produces a high quality stereo

which are too dangerous to implement in real-life.

sound while listening to music or audio coaching. Three sizes

SMI’s unique and proven HMD eye tracking records eye

of in-ear tips allow users to adjust the headset to their comfort

movements while a user interacts with the 3D content displayed in

preference.

Skipping songs, changing the volume and even

a VR headset like the Oculus Rift. To make it easier for researchers

answering incoming phone calls can all be handled through the

and professionals to create engaging VR scenarios, the SMI Plug-

compact control panels located in the earbuds. The rechargeable

in for Vizard will be completely integrated in the installer of the

battery offers 6-8 hours of audio time, so even running a marathon

WorldViz 3D design software. No programming is needed to

is no problem at all with the D1 Switch Headset!

observe eye movements and add gaze interaction elements in VR

84 | Endeavour Magazine

New Generation 3D Puzzle ‘The Cubinati’ Puts Motor Neuron Skills To The Test A neoteric puzzle is putting motor neuron skills to the test with an intelligent new twist on a classic concept. Pegged as a ‘Rubik’s Cube on steroids,’ The Cubinati incorporates a generation’s worth of ideas into one ultra-portable game that challenges brain skills and dexterity head on.

With the emergence of modern technology has come the rise of electronic games that may be entertaining but in reality they fail to stimulate the mind and offer players any form of cognitive value. The Cubinati goes back to basics with an inventive heir to the world’s most popular puzzle.

Tony Christer Co-Founder of aGreatLife says, “By blending the definitive puzzle concept with cutting edge engineering The Cubinati gives players a chance to reconnect with the toy that defined an entire generation, and continues to maintain its relevance in a technology oriented world.”

When it comes to enhancing cognition and boosting brain power The Cubinati is a powerful tool that’s both entertaining and enriching. The game encompasses all five stages of the problem solving process to offer players a broad learning experience.

These include problem evaluation, management, decision making, resolving the problem and examining the final results. The skills learned, practiced and mastered during play can be applied to everyday life situations encountered on a daily basis. Within the employment context, The Cubinati is a fantastic way to enhance problem solving performance, strategic planning, critical analysis scenarios. Vizard users can also combine SMI with other plug-ins of

and other skills in an array of sectors, from IT, economics and

the Vizard universe, e.g. for motion controllers, physiological data

finance to engineering, education and law.

acquisition solutions and cognitive workload measures.

The latest studies published in the Journal of the American

Vizard and the WorldViz motion tracking product series

Geriatrics Society confirm the theory that puzzles boost brain power,

also connect plug and play with SMI eye tracking glasses 2w,

with Glenn Smith and her fellow Mayo Clinic colleagues reporting

thus providing insights into attention patterns of users in CAVE

that cognitively normal older adults who actively engaged in brain

environments.

training were able to improve auditory information processing

Peter Schlueer, President of WorldViz: “SMI has really done a

speeds by around 58 percent.

great job in bringing their proven wearable eye tracking technology

Engineered to hone in on agility, precision and deftness, The

to virtual reality headsets. SMI’s unique HMD eye tracking

Cubinati kills it when it comes to refining fine motor skills and

integration is robust to be used in everyday research and training

enhancing dexterity. Its structure is super-fast to support easy

with many different users. The added value of SMI’s eye tracking

turning and smooth play. Precision 3/4 cubie reverse engineering

combined with the ease of use of this integration will make many

features superior corner cutting at 43 degrees, with slightly rounded

perception researchers as well as operational safety instructors and

internal corners for easier and quicker manoeuvring. This means

other professionals turn to VR.”

that no matter how fast a player twists and turns the squares,

Dr. Arnd Rose, Product Manager, SensoMotoric Instruments:

the anti-pop technology ensures zero jams for a frustration free

“With this user-friendly integration, SMI is part of the universe of

session. For players who are serious about mastering The Cubinati

Vizard, the VR community’s favoured 3D content creation software.

the toy can also be greased with silicone oil type lubricants for a

eye tracking technology offers undeniable benefits to virtual reality

lighting fast play experience.

applications – starting from feedback on visual attention, gaze as

Every purchase is accompanied by a full money back guarantee

an intuitive interaction modality, up to optimised 3D rendering.

for total peace of mind. To find out more about The Cubinati and

The SMI/WorldViz toolkit will create many new possibilities for VR

how the 3D toy brings a new era of intellectual conceptualism to

research and training.”

the contemporary play experience, go to: http://amzn.to/1lSLAkZ Endeavour Magazine | 85

X POLE

By Donnie Rust

Who else would they ask to write a review on the X Pole? As we don’t employ any professional pole dancers, as far as we know, it fell to me to write a meaningful review which did provide me with an opportunity to scratch something else off my bucket list.

convenient and professional looking carrier bag and the instructions are comprehensive and clear.

However, although, technically transportable, the X-Pole is meant to be fastened in a room and left there. There are other

Instead of swinging around on the pole myself, which would

portable poles that are made for any environment but these come

have been a significant test of the credibility of the pole to sustain

with gigantic platforms on the bases and the X Pole is intended to

heavy weights, I realised that it would need to have the attention

stay put. It is a great training tool and I won’t lie that I was devastated

of professionals and immediately frequented as many strip clubs

when it had to come down because my housemate refused to let

as possible. Considering there are only four strip clubs in Norwich

me turn the living room into a pole dancing training studio.

and they all talk with each other, word soon spread that Donnie

A criticism or rather a suggestion came from one of the girls

Rust was looking for strippers to come to his apartment and dance

regarding the manner in which the X Pole fastens to the ceiling

around a pole that he had installed there. This was technically true,

and the floor. The pole presses against the roof and the ceiling but

but lacked the professional overtones that I had been hoping for

does leave damage behind and one of the dancers said that if on

and I counted myself lucky when two of the brightest and finest

the top and bottom portions there was an option of a rubberised

professional dancers graced my apartment.

seal around the edge that it could create a suction that would both

I knew that this opportunity was unlikely to present itself

secure the pole and lessen the damage to the roof and ceiling.

again so I took full advantage of the situation to elevate my level

She also pointed out, however, that many of these poles are

of douchebaggery to a new height with some very catchy and self

erected in living rooms, bedrooms and studios where they aren’t

promoting images.

expected to come down for ages. So a rubber seal may have already

This may not sound like your average review and it isn’t. Most of you I am sure will be glad that I didn’t try any of the pole dancing moves myself. I would have done, but I lack the upper body strength, agility and sheer talent that any dancer possesses. Instead I left it to the professionals and what they revealed to me was impressive.

X Poles are already highly reputed for their safety and ingenuity, easily portable it’s remarkably quick to assemble (once you’ve figured out where everything goes) and once it’s up it offers a reliability which is pretty fundamental when you’re throwing yourself around the pole creating the kind of G-force that could hurl a six inch stiletto heel like a bolt out of a crossbow.

It doesn’t arrive in a single seven foot pole, but in convenient two foot long pieces that are assembled and then screwed into place with a provided allen key. Everything you need arrives in a 86 | Endeavour Magazine

been considered and discarded.

“If I was going to practice pole dancing outside of the studio it would have to be on one of these,” said Emily.

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TRAVEL THE IMPORTANCE OF STEPPING OFF THE BEATEN PATH

BY WILL HATTON

88 | Endeavour Magazine

M

y wheels span forlornly as I looked again at the pulsating

she spoke no English and I no Albanian but she jabbered away

blue dot on my phone, this simply could not be right.

at me happily whilst passing orange after orange through the

I gunned the engine and made it forwards another

couple of meters, brambles scraping the sides of the shiny new hire car.

My travel companion looked at me like I was nuts.

car window.

She had a numerous supply of hidden oranges within her tattered suit jacket, a classy lady, slightly out of place in the rural hills of this admittedly poor country.

“Look, google maps says it’s this way, I’m sure it’ll open up

She was swiftly joined by a small crowd of aged villagers, a

in a minute, we knew the roads in Albania weren’t going to be

very jolly spirit swigging gentleman amongst them. He poured

great”

me a glass of the sickly smelling spirit, the local rajka, and invited

I pushed forwards, the lane giving way to an open space, I whooped in delighted, surely this was salvation.

We bumped over potholes and down a steep slope to come face to face with an impenetrable barrier.

A vast hedge leapt up from the earth blocking our way.

Proceeding was impossible.

I began a 100-point turn and managed to turn the car to face the now extremely churned up slope.

With a wing and a prayer, I charged the car to the top, nearly making it on the first attempt.

us inside.

We turned off the engine and got to know our new friends.

This is what traveling should be all about; stepping off the beaten path and having real human interactions with people who want to exchange ideas, cultural beliefs and, all too often, strong spirits!

I have been lucky enough to travel all over the world over the last seven years.

Right now, I am on a two, maybe three, year adventure from the UK to Papua New Guinea without the use of flights.

Half an hour later, after much pushing, some digging, a lot of

Upon all of my adventures, I have met wonderful people

swearing and the sourcing of wooden planks to move forwards

who have welcomed me into their homes and friendship circles.

inch by painful inch, I had us back on a small track leading past

No more has this been true in some of the world’s more

isolated rural dwellings.

‘dangerous’ and less frequented countries.

The sun slanted over the fields, a golden hue hanging gently

From the bombed out cities of Palestine to the steaming

in the air. We were back on the back-roads, these roads were

jungles of Venezuela, it is always the countries which receive

still small but at least they were actually roads… It appeared that

the fewest visitors who are the most keen to ensure you have

I had, before, somehow taken us down a donkey track.

a great time.

I stopped the car. We both needed five minutes to chill out.

The locals often have not seen foreigners in months or even

An old lady approached my car with an armful of oranges,

years and are grateful for the opportunity to show off their

Endeavour Magazine | 89

90 | Endeavour Magazine

legendary hospitality and to learn about the outside world.

Oh, and if you are a fan of insane driving and orange-

I have been a cause of great amusement for small gaggles

related-shenanigans, get yourself out to Albania; it is one of the

of children from the frigid mountains of India to the scorched

cheapest countries, and hands-down my favourite country, in

plains of the Sahara desert.

all of Europe.

Luckily, these countries are often some of the cheapest

Try it out for yourself, you shall be blown away by the

places to go on adventures; whether you are hacking through

generosity of those you meet whilst getting away from the

the jungles of Myanmar or driving a car around the Balkans,

tourist traps.

you can stretch your money extremely far as there just isn’t that

Peace, love and happy trails.

many other tourists around.

Which brings me to my next point…

The next time you consider going on a trip abroad, why not pull up google maps (just don’t totally trust them for directions!) and have a look at those countries you perhaps know less about…

Rather than Thailand, go for Indonesia.

Rather than Greece, check out Montenegro.

Rather than Brazil, check out Venezuela.

It is the people in the worlds poorest countries who often want to share the most with you.

It is those who have the least who give the most.

There is a lesson to be learnt here, multiple lessons in fact, and only by hitting the road and committing to discovering new cultures, new vibes and new people, can you discover the value of truly getting off the beaten path.

Right now, it is an exciting time to be a traveller – the world is opening up, distances are becoming smaller, countries are becoming more accessible – break the mould, avoid package holidays and instead see what can be learnt by stepping off the beaten path.

About Will Hatton: Writer and photographer. Adventurer and vagabond. Master of the handstand pushup. Conqueror of mountains, survivor of deserts and crusader for cheap escapades. Will is currently preparing to hitchhike from England to Papua New Guinea, a journey which will take over 18 months.

Will blogs over at The Broke Backpacker about his adventures in some of the world’s least visited countries, you can follow him on Facebook and on Twitter.

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BOOK REVIEWS

YOU SHALL LOVE THE STRANGER AS YOURSELF Fleur S Houston As the number of desperate individuals forced to leave their

Christians to re-engage Biblical themes of displacement, treatment

homes exceeds fifty million for the first time since the Second

of the stranger, and even the central Biblical stories of Exodus

World War, the political, legal, and humanitarian challenges raised

refugees, exilic displacement and a refugee Messiah. You Shall

by the situation of refugees and asylum-seekers are amongst the

Love the Stranger as Yourself is a striking example of informed

most significant and complex in our world today. Refugee camps

Biblical analysis fuelled by an equally informed indignation about

are overflowing, the Mediterranean has become a huge cemetery

the modern suffering of others.

and, from the US to the Ukraine, walls and borders are being reinforced not to protect, but to exclude.

At a time when migration is increasing worldwide and the backlash against outsiders is growing, we need an informed and

You Shall Love the Stranger as Yourself addresses these

experienced voice to offer direction. Fleur Houston guides us

complex political, legal, and humanitarian challenges raised by

through the labyrinth of terms and current legislation related to

asylum-seekers and refugees from a Biblical perspective. The book

refugees and asylum-seekers to expose the crushing obstacles these

explores the themes of humanity and justice through exegesis of

individuals face as they look for a safe haven. More importantly, the

relevant passages in the Old and New Testaments, skilfully woven

author connects these issues to the Bible and Christian faith and

into accounts of contemporary refugee situations and crises.

identity. Learned and compelling, You Shall Love the Stranger as

This work offers an impressively measured, yet prophetically stirring analysis of how these modern crises call on western

92 | Endeavour Magazine

Yourself is an important contribution to current debates.

ERF – RETALIATION: A Dystopian YA Novel for the Post-Hunger Games Generation Martin Wallace ERF – Retaliation is the brand new young-adult sci-fi drama set to launch in Spring 2016 – ideal for young reading enthusiasts looking to dive into a new dystopian world after the end of the Hunger Games this year.

Written by Martin Wallace, ERF – Retaliation follows the story of a small band of rebels fighting to survive after an alien invasion from the Fedirians. With the human race now an endangered species, the Earth a veritable wasteland thanks to nuclear warfare and a vastly superior enemy on the horizon, the odds are stacked against the rebels. How will they retaliate?

The story focuses on a team of fighters – Lt Commander Scott Cave is the story’s protagonist, with support from Captain Selina Laverty, Command Officer of the Swan Tactical Destroyer, Lt Naomi Ward, a fighter pilot, and Lt Haver, the Swan’s Operations Officer.

The vibrant, colourful cast has something for everyone to get behind – and their enthralling battle against forces of evil will have readers gripped from the first page.

Martin Wallace, author of the book, says, “The young-adult scifi genre has really come into its own in recent years – teenagers are lapping up these fantastic dystopian stories that see characters just like themselves put into unimaginable circumstances. The postapocalyptic world of my stories is not a million miles away from the planet my readers know, and it’s wonderful to have that sense of realism that convinces readers this story could really take place.”

Martin has already written for a variety of other genres. He has two business books to his name, as well as a children’s picture book which went down well with his two young daughters. But ERF – Retaliation will be his first foray into the world of science fiction – a genre he has enjoyed for many years.

He adds, “I’m thrilled to be launching the book in Spring – I’ve long harboured a desire to become a novelist, especially in that sweet spot where adventure, drama and sci-fi intersect. The genre has been set alight in recent years, and I’m so pleased to be contributing with my own fast-paced adventure story, laden with emotion and realism throughout.”

The official release date for the highly-anticipated book will take place in the New Year, when a full animated trailer will be released on social media. Until then, those looking forward to the series can access a short, five-second animated teaser, which gives them a preview of what they can expect in Martin Wallace’s riproaring debut novel.

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