2019 enchantment Rate Card

Media Kit 2019

enchantment The Voice of New Mexico’s Rural Electric Cooperatives

enchantment The Voice of New Mexico's Rural Electric Cooperatives

enchantment.

We live in the Land of Enchantment‌ We are Our goal is to tell the story of the people, places, and the heritage that make New Mexico special. We offer useful and reliable information about energy efficiency, renewables, and electric cooperation.

A Salute to All Who Served

enchantment is circulated monthly and directly to over 89,000 homes and businesses that are member-owners of electric cooperatives. enchantment is published by the New Mexico Rural Electric Cooperative Association headquartered in Santa Fe, New Mexico.

enchantment

Demographics and Circulation

Demographics Since 1960, our readers, primarily member-owners of their local electric cooperative, who are members of NMRECA, have grown up with enchantment magazine.

Great content for our readers • Current News • View from enchantment • Hale To The Stars • Enchanted Journeys • Energy Sense • On The Menu • Book Chat • Vecinos • Market Place • Backyard Trails • Youth Art • Stories about People, Places and New Mexico’s Heritage

→ Circulation: → Published: → Mail: → Shelf-Life: → Adult Readers P/Copy: → Readership: → Women: → Men: → Married: → Median Age: → Median HHI: → Employed: → Retired: → Attended College+: → Own Home: → Median Home Value: → Average Acreage:

89,291 Monthly Direct One Month 3 268,000 55% 45% 67% 55 $64,000 57% 25% 60% 81% $193,293 23.1 Acres

Source: 2017 GFK MRI Protoype Acreage Source: GFK MRI Reader Profile Study 2 • www.enchantment.coop • 505-982-4671

Circulation

• Central New Mexico Electric: 12,346 • Central Valley Electric: 4,153 • Columbus Electric: 3,047 • Continental Divide Electric: 16,180 • Farmers’ Electric: 6,762 • Lea County Electric: 7,075 • Mora-San Miguel Electric: 7,847 • Northern Río Arriba Electric: 2,602 • Otero County Electric: 12,262 • Roosevelt County Electric: 2,398 • Sierra Electric: 3,110 • Socorro Electric: 8,530 • Southwestern Electric: 808 • Springer Electric: 1,781 • Other Readers: 490

Coverage…

80%

of our great state!

Members of the New Mexico Rural Electric Cooperative Association

Northern Río Arriba

Kit Carson (non-member)

Jemez Mountains (non-member)

Continental Divide

Mora-San Miguel Central New Mexico

Socorro Navopache Duncan

Sierra

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540 enchantmentads@nmelectric.coop

Farmers’ Roosevelt County

Otero

Columbus

Southwestern Springer

Rio Grande

Lea Central County Valley

enchantment Printing Mechanicals • • • • • •

Printing Method: Offset Binding: Quarter folded Resolution: 300 dpi Paper: 35#; premium 70 Document size: 11x12 Pages: 24

Print Sizes, Specifications, and Local Ad Rates

Press-Ready Artwork • • • •

High resolution pdf or eps files only.

All fonts must be embeded.

Only CMYK color accepted.

No crop or registration marks.

Covers Available

Cover 2 and 4: Full Page

(prices rounded)

3x Run p/mo (6%)

6x Run p/mo (12%)

12x Run p/mo (16%)

Full Page

$2,065

$1,941

$1,818

$1,735

$1,166

$1,096

$1,026

$979

$578

$543

$508

2/3 Page 1/2 Full Page 1/2 Page 1/3 Page

Full Page 9.83” (w) x 10.60” (h) 1x: $2,065

1/2 Full Page (H) (V) 4.83” (w) x 10.60” (h) (H) 9.83” (w) x 5.20” (h) 1x: $1,166 1/2 Page 7.33” (w) x 5.20” (h) 1x: $908

1/6 Page 2.33” (w) x 5.20” (H) 1x: $377

2/3 Page 7.33” (w) x 10.60” (h) 1x: $1,593

Classified 2.33” (w) x 1.50” (H) 1x: $68

1/3 Column Page Inch (V) 2.33” 2.33” (w) (w) x x 1/3 Page (H) 2.50” 10.60” 4.83” (w) x (H) (h) 5.20” (h) 1x: 1x: 1x: $578 $578 $189

1x Run

SIZE

1/6 Page

$1,593 $908 $377

Column Inch

$189

Classified Display

$68

Deadlines

→ January 2019 Issue Reservation: November 25, 2018 Copy: December 5, 2018 → February 2019 Issue Reservation: December 25, 2018 Copy: December January 5, 2019 → March 2019 Issue Reservation: January 25, 2019 Copy: February 5, 2019 → April 2019 Issue Reservation: February 25, 2019 Copy: March 5, 2019 → May 2019 Issue Reservation: March 25, 2019 Copy: April 5, 2019 → June 2019 Issue Reservation: April 25, 2019 Copy: May 5, 2019

$1,497

$1,402

$854

$1,338

$799

$354

$332

$178

$166

$763 $485 $317 $159

(no frequency or other discounts apply) → July 2019 Issue Reservation: May 25, 2019 Copy: June 5, 2019 → August 2019 Issue Reservation: June 25, 2019 Copy: July 5, 2019 → September 2019 Issue Reservation: July 25, 2019 Copy: August 5, 2019 → October 2019 Issue Reservation: August 25, 2019 Copy: September 5, 2019 → November 2019 Issue Reservation: September 25, 2019 Copy: October 5, 2019 → December 2019 Issue Reservation: October 25, 2019 Copy: November 5, 2019

Fees → → → → → →

Cover Charge, 2 or 3: $250 Guarantee Page, Members: $25 Guaranteed Page, Non-Member: $50 Design, Member: Free Design, Non-Member: $50 Credit Card Service Fee: 5%

Discounts

→ Co-op Member: 25% → Non-Profit: 25% → Ad Agency: 15%

Payments

→ First payment due prior to printing. → Multiple runs, payment due the 1st of published month.

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540 enchantmentads@nmelectric.coop 505-982-4671 • www.enchantment.coop • 3

enchantment

Advertising Conditions

1. All advertisements are accepted and published by the Publisher on the representation and warranty that the advertiser and/or advertising agency are authorized to publish the advertising copy submitted. When advertisements containing the names, pictures and/or testimonials of real persons, living or dead, are submitted for publication, the order or request for the publication shall be deemed to be a representation by the advertiser and/or advertising agency that they have written consent for their use in the advertisement of the name, picture and/or testimonial of any such real person, living or dead. It is understood that the advertiser and/or agency will indemnify and save the Publisher harmless from and against any loss, expense or other liability, including reasonable attorney’s fees, resulting from any claims or suits for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of the publication of such advertisement.

2. All copy, text and illustrations are subject to Publisher’s approval before execution of the order; and the right is reserved to reject or exclude copy which is, in Publisher’s sole judgement, unethical, misleading, questionable in character, in bad taste, detrimental to public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, or does not meet any other government regulations, whether or not the ad has already been accepted and/or published. In the event of such cancellation or rejection by the Publisher, the advertisements already published shall be paid or billed at the rate provided for in the order.

3. All contents of advertisements are subject to Publisher’s approval.

Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time, without liability even though previously acknowledged and accepted.

4. Advertisements of tobacco, alcohol, medical or health products lacking FDA approval or medical or health claims (i.e. a cure for a particular ailment, etc.), personals or dating sites, businesses that make unrealistic/unsubstantiated energy-saving claims, promotion of gambling (promotion of hotel accommodations, entertainment, or specials are permitted) or controversial topics are not permitted.

5. The Publisher reserves the right to place the word “advertisement” with any copy which in its sole opinion resembles editorial matter.

6. Positioning is at the discretion of the Publisher except where a request for a specific position is acknowledged by Publisher in writing.

7. Advertisements not received by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.

8. Cancellations or changes in orders may not be made by the advertiser or its agency after the ad closing date.

4 • www.enchantment.coop • 505-982-4671

9. All insertion orders are subject to provisions of current rate card.

Rates are subject to change upon notice from the Publisher. Should a change in rates be made, space reserved may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellation in whole or part by the advertiser for any other reason will result in an adjustment of the rate to reflect actual space used at the earned frequency or volume rate.

10. Orders beyond current closing dates are accepted only at rates when prevailing.

11. Conditions are subject to change by Publisher without notice.

12. No conditions, other than those set forth in this rate card, shall be binding on the Publisher unless specifically agreed to in writing by the Publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with the provisions of this rate card.

13. Publisher shall have no liability for errors in key numbers.

14. Publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement.

15. Production charges incurred on behalf of advertiser or its agency in the preparation of advertising material will be re-billed at net cost.

All such charges are non-commissionable.

16. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and generally liable for such monies as are due and payable to Publisher for advertising which advertiser or its agency ordered and which was published.

17. Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government or quasigovernment entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond control of Publisher affecting production or delivery in any manner.

18. The term “Publisher” shall refer to the New Mexico Rural Electric Cooperative Association.

Payment Methods

Advertisers who do not complete their schedule will be billed the short rate.

Rate Protection Policy

Rates are subject to change upon notice from Publisher. If changed, the advertiser or its agency may cancel its run at the time the change becomes effective without short charges, provided advertisements published prior to cancellation are consistent with the run order.

Ad Condition 4

Advertisements of tobacco, alcohol, medical or health products lacking FDA approval or medical or health claims (i.e. a cure for a particular ailment, etc.), personals or dating sites, businesses that make unrealistic/ unsubstantiated energy-saving claims, promotion of gambling (promotion of hotel accommodations, entertainment, or specials are permitted) or controversial topics are not permitted.

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540 enchantmentads@nmelectric.coop

enchantment We are digital… you can be too!

Digital Ads, Classified Section, and Stories

Whether you’re on the go or at home, you have access to enchantment online. We understand how busy life can be, so we offer you a digital edition you can browse online via your computer or mobile device. Visit enchantment online at www.issuu.com/enchantmentmagazine and find enchantment on Facebook at facebook.com/enchantmentnmreca

Digital Ads

As part of your print ad purchase: • Your ad is linked live one month on the enchantment website, www.enchantment.coop • Included in the digital edition of enchantment found on our website.

• Included on Facebook facebook.com/enchantmentnmreca

Classified Section • • • • •

This section is for members of New Mexico’s rural electric co-ops only.

All ads must be prepaid. No discounts available.

Cost is $20 for the first 40 words per ad, per category. Each additional word is 50¢.

Small graphics, such as brands, are an additional $5 to the regular cost of ad.

Contact Mary Margaret Vigil-Weideman: mweideman@nmelectric.coop

Classified Display Ad

• Ask about our special classified display ad.

Story Suggestions • Email to sespinoza@nmelectric.coop

Display Advertising Contact Shaylyn C. Hancock • 505-252-2540 enchantmentads@nmelectric.coop 505-982-4671 • www.enchantment.coop • 5

Since 1960, our readers, primarily member-owners of their local electric cooperative that are members of the New Mexico Rural Electric Cooperative Association have grown up with enchantment magazine.

enchantment The Voice of New Mexico's Rural Electric Cooperatives

Clean, Green, and Lean

enchantment

The Voice of New Mexico’s Rural Electric Cooperatives 614 Don Gaspar Avenue Santa Fe, NM 87505 505-982-4671

www.enchantment.coop www.nmelectric.coop

Susan M. Espinoza, Editor sespinoza@nmelectric.coop

Tom Condit, Assistant Editor tcondit@nmelectric.coop