ON THE KING’SROAD
Female-founded, independent loungewear brand - it’s 9pmopens the doors to it’s first solo store on the King’s Road for the month of September. The Londonbased brand is popping up in its hometown to celebrate and showcase a first look at its latest A/W24 collection, ‘It’s 9pm in the City’.
New and existing fans of the brand are invited to step into the ‘9pm lounge’ for a month-long series of curated events, including inspiring panel talks, an astrology evening, Paint & Sip workshop, and of course, an opening party Brand founderAmyPasswillbeonhandto talk through the new collection’s inspiration, and show customers how to style the brand’s iconic smoking suits and pyjama sets for a seasonofelevatedlounging.
Adding a pop of colour to West London’s King’s Road, the store is located opposite the Duke of York Square and just a stone’s throw from Sloane Square station In true it’s 9pm fashion, the store design marries style with comfort featuring aluxuryloungespacedeckedoutby Arlo & Jacob and Pooky Lighting, creating an elevated experience for allthosewhovisit.
it’s9pm on the Kings Road
Despite being just two years old, it’s 9pm has already made waves with stylists,pressandthefashioncrowd of London, naming Vogue Williams, Louise Thompson and Binky Felstead as loyal fans. Now further cementingitselfinLondon’sfashion scene with a coveted spot on the King’s Road, where the AW24 collection will be available to shop, as well as at luxury department storesCogglesandBrownThomas.
Our new AW24 collection is designed with the city girl in mind. Taking inspiration from pop culture in the 70s, our influences include David Bowie, YSL runway archives, and the colourful city of Copenhagen. Our 9pmintheCitycollectionsees9newstyles that are designed for everyday elevated lounging With the introduction of a new tailored smoking suit, and the re-imagining of the shapes you know and love – this collection has something for everybody, and is launching at Coggles and Brown Thomas.
OURVERYFIRSTLEOPARDPRINT
Our brushstroke leopard print was commissioned by one of our most-loved artists, Rose England The brief was to create a leopard print that could be it’s 9pm’s signature for years to come Our brushstroke leopard debuts on our Frenchie set and Pamela smoking suit, and we ’reexpectingbigthings
IT’S9PM INTHECITY AW24COLLECTION
MIDNIGHTGARDENPOPPAISLEY
Our hand-drawn Paisley is a new 9pm signature,andshedebutsinelectrichuesof greenswithmidnightblues.Debutinginour Selene set and Pamela smoking suit, she is the perfect party pyjama. Office parties, Christmas Eve, New Year’s – we ’ ve got you. PS ifyoulookcloselyandyou’llfindhidden 9swithintheprintdesign
ZIGGYSTRIPE
Inspired by the icon of all icons, ziggy stardust, our Ziggy Stripe print comes in a chic black and white, plus a rainbow colourway – inspired by the Nyhavn harbour in Copenhagen). Our Ziggy stripe debuts on our Frenchie set and Pamela smoking suit, offering elevated city loungewear,withaplayful9pmtwist
“NEW ON THE SCENE AND ALREADY MAKING SOME OF THE LOVELIEST LOUNGEWEAR ON THE MARKET” -
GRAZIA
“A LITTLE
BEDTIME LUXURY
THAT YOU’LL WANT TO WEAR FROM DAY TO NIGHT”
SOHO HOUSE -
The9pmlounge,designedby
Hi there! We’re Arlo & Jacob. We’re a family business that handcrafts modern classics using traditional techniques. Our collection brings together sofas, chairs, footstools, tables, and rugs that are designed to look lovely, feel fantastic, and perform perfectly.
The cherry on top is having it delivered by our specially trained in-house team - done with white glove service and a great big smile, f
The magic of making takes place in our Nottinghamshire workshop, but it all starts with you! Create your own bespoke look, choosing from hundreds of House and designerfabrics,aswellastailoring the size, format, and finishing touches to your taste. Each design is made by one pair of capable hands, leaving you with a topnotchsofaframethat’sguaranteed forlife
Explore our range online or pop into one of our many showrooms erience Local to findusinIslington unsgate Quarter,
“THEMIXTUREOFDREAMY MAYFLYANDBURNTPEACH
SHADESSITBEAUTIFULLY WITHIN RIES”
LIESMITH-
“THIS LONDONLABEL HAS NAILED FANCY LOUNGEWEAR”
- STYLIST
“PERFECT FOR TRAVELLING,LOUNGING AND PARTYING ”
SHEERLUXE -
