ETV 2022 Annual Report

2022

ANNUAL REPORT

Restoring Prosperity, Peace & Power to the Black Community

1

Message From ETV Founder & CEO

Ayo Sanderson Wilson

What’sNewin'22? Everything!

Well...almostEverything.2022wascertainlyayearof"firsts"for EmpowerTheVillage!Wehavebeenhardatworkexecutingonour “PhaseOneAgenda,”andbuildingthestrongfoundationrequiredto restoreProsperity,PeaceandPowertotheBlackcommunity.Weare nowacceleratingintoournextphaseexecutingonthe3-year strategicplanthatbeginsin2023.Thisisonlypossiblebecauseofthe incrediblesupportofallofyou-OurVillage-dreamingwithus, empoweringuswithyourfinancialsupport,braintrustand connectionstoinvaluablestrategicpartners.ETVisnowwellpositionedtorollinto2023withplansforgroundbreakingimpact!

AsIreflecton2022,IambuoyedbyhowourJuneteenthcelebrations ofhistory,theartsandcommunityhavegrownandbecomemuchanticipatedgatherings,brimmingwithculturalprideandsupportof ourbelovedartisticcommunity.2022wasalsoayearofcompletion! Wepublishedall25VillageBlackPagesdirectoriesinour25-state strategicfootprint,promoting30,000+businesses.

WelaunchedtheVillageEmpowermentNetwork toensurethatBlackentrepreneurshaveaccesstothetoolsand expertiseneededtothrive;impartedknowledgeabouttheimpactof PostTraumaticSlaveSyndromeandhowtoovercomeit;hostedour InauguralPowerSwingClassicFundraiserandNorthStar EmpowermentCelebrationhonoringveteranandaspiring entrepreneurs;publishedaHolidayGiftGuide;traveledtoMartha's VineyardtospreadtheETVmessageatourInauguralVillageonthe VineyardReception;andendedtheyearcelebratingoursupporters withaDonorAppreciationReception...Wewerebusy!

Besuretoreadthisyear'sAnnualReportfromcover-to-cover!Learn whattheVillageisuptoandconsiderwhatroleyoucanplaytowards EmpoweringTheVillage!

ETV Staff

DaraSander

Prosperity

The Prosperity pillar is the centerpiece of ETV’s mission. The goal is to accelerate economic empowerment through Black Excellence in Entrepreneurship, Employment and Education. Many of ETVs signature national and regional initiatives work to unlock vast opportunities and lay the foundation to build generational wealth!

ETV's Village Empowerment Network (VEN) provides Black entrepreneurs, individuals, and families with the expertise and connections they need to thrive. Through this program, Black business owners receive free one-on-one strategy, planning, and technical counseling funded by ETV, as well as training from experts to grow revenue, access funding, develop marketing plans, protect assets, and more! ETV piloted VEN in 2022, enlisting 21 businesses owners across the country, in an effort to bolster the success of small businesses and increase prosperity in the Black community.

August is National Black Business Month. Using its Village Black Pages directories as a resource, ETV highlighted Black-owned businesses in New Jersey, Martha’s Vineyard, North Carolina, Ohio, Florida, and other states as part of a dynamic, month-long social media campaign, and the "Village" took notice! Coming to a Village near you in 2023!

In 2022, ETV exceeded expectations and was able to publish directories for all 25 states in the ETV Phase One Strategy, expanding the number of free listings to over 30,000 businesses!

k Pages are ce Americans ate Blacks when eir charge to y, Black Friday!

As a data-driven organization, ETV relies on research to drive the development of mission-critical programs. In 2022, the organization's leadership leveraged the demographic data it compiled to develop a county-based strategy within states where large populations of Black Americans reside. This created an efficient and effective outreach plan for the implementation of key initiatives. The team also began work on the plan for ETV's inaugural Empowerment Expo, an event focused on supporting local Black-owned businesses, and developed the Village Ventures Business Pitch Competition™ to be launched in 2023.

Blackcommunityforfewerthan 24hours,comparedto17-30 daysforothergroups

Prosperity

Educationisanimportantkey tounlockingthedoorto prosperityforBlackAmericans! TheLindaD.MurphyVillage StriversScholarshipwas establishedinhonorofthelate, eponymousMorristownNJ educator,nonprofitexecutive, communityleader,dearfriend andmemberoftheVillage.The scholarshipempowers studentswhodemonstrate academicimprovement, communityservice,and leadershiptobetterafforda collegeeducation.Donations andapplicationsarenowbeing acceptedfor2023-ClickHere!

In2022,ETVwaspleasedto honorDanielleClarkasthefirst recipientofthememorial scholarship.MissClarkwasan honorsgraduateatMorrisHills HighSchoolinRockaway,NJ andispresentlyafreshmanat KeanUniversity.

In March, ETV CEO & Founder Ayo Sanderson Wilson presented to members of the Morristown Alumnae Chapter of Delta Sigma Theta Sorority, Incorporated and their guests, sharing Information about the history and data related to Black Economic Prosperity and Entrepreneurship in America at their "Power of the Purse" event hosted at Black-owned restaurant, Asahda’s Soulfood in Chatham, NJ.

Harriet Tubman led the way to freedomfollowingtheNorthStar,and our entrepreneurs are doing the same exact thing. They are leading us to a different kind of freedom. True freedom, which is economic empowerment andprosperity.

Peace

Under its Peace pillar, ETV champions programs that support community health and wellness, foster cultural pride and selfconfidence, promote a growth mindset and enhance the quality of life of Black Americans through educational, health and art-focused activities and initiatives.

This pillar currently has a greater NJ-metro footprint focused on improving the mental health and overall wellbeing of the Black community. Several of ETV's programs aim to raise awareness of mental health and other concerns, educate the community and address affordable access to care.

In January of 2022, ETV, in collaboration with Atlantic Health, distributed over 600 at-home COVID-19 tests and hosted a vaccination clinic with ZuFall Health! Special shoutout to our community partners, Church of God in Christ, Calvary Baptist Church, Bethel Church of Morristown, Homeless Solutions, Trinity & St Philip’s Cathedral, and Epiphany and Christ Church for helping us distribute these tests to their communities!

In February 2022, ETV co-hosted an educational panel on the vestiges of Post Traumatic Slave Syndrome, during which ETV's Founder, Ayo Sanderson Wilson, and other panelists explored the detrimental impacts of certain U.S. policies and actions throughout history that have shaped the state of the Black economy today. She offered solutions on accelerating positive change through accurately reframing the narrative, leaning into a growth mindset and taking economic-based action.

In alignment with ETV's Peace pillar, focused on cultural pride and education, the second Juneteenth federal holiday weekend was celebrated in spectacular fashion, as ETV showcased over 100 pieces of incredible art by 25 locally and nationally renowned artists at For The Love of Art: A Juneteenth Celebration. Over 200 art enthusiasts enjoyed great art, music and food on the premises of our perennial partner, the Montclair Art Museum. But as great as the 2022 show was, 2023 promises to be even better!

The annual Juneteenth Art Show has quickly become a cultural touchstone in and around Montclair. MAM is honored to partner with Empower The Village on this highly anticipated event showcasing outstanding Blackartistryandfosteringbroadcommunity engagement.

-IraWagner,MontclairArtMuseum

Click

here to read the full press release!

*Video*

For The Love of Art

Power

The Power pillar was designed to increase Black voter engagement, encourage Black excellence in leadership, and address policy-related issues in the areas of economic empowerment, health, and education impacting the Black community across the country.

ETV’s nonpartisan voter education and mobilization program, launched in 2020 and continued in 2022, was implemented to inform Black voters in key strategic states how and where to vote safely, unimpeded by the vestiges of systemic racism and abuse. Operation: Ballot Box was replete with the most accurate voter information, including early voting and drop box location detailsdown to the county and municipal levels - as well as voter ID requirements.

2022 was a pivotal election year, and ETV identified 14 strategic states where Black voter turnout was imperative, compiled the data, and disseminated the information among “the Village” ahead of the elections. ETV also profiled US senatorial and gubernatorial candidates of both major parties to educate the electorate, spotlighting them in their newsletters and posting them on their various social media platforms.

“Weareproudtobeapartof“theVillage”helpingto advanceETV’sOperation:BallotBoxvotereducation and mobilization efforts, as well as spreading its message on the importance of strategic, economic empowerment for the Black community to build generationalwealth.”

-CraigMacKay,MuBoulé, SigmaPiPhiFraternity,Inc.

ETV has demonstrated a consistent track record of excellence and effectiveness in all their programs. The ChurchofGodinChristinMorristownhasbeenproudto partner with them on COVID education and vaccine events in underserved communities, as well as to help increase voter education and engagement through their OperationBallotBoxinitiative.

-RevDr RobertRogers,ChurchofGodinChrist

2022 Year in Review

January2022

February 2022

Black History and Empowerment Month educational campaign

COVID-19VaccinationClinic withZuFallHealthCenterFree test distribution with Community Churches and HomelessSolutions

February 2022

March 2022

Women's History & Black Queen Magic Month educational campaign

May 2022

Small Business Week Social Media Campaign

June 2022

Published all 25 Village Black Pages directories across 25 States

August 2022

National Black Business and Empowerment Month business highlights

August 2022

Inaugural Power Swing Classic & North Star Empowerment Event

November 2022

Operation: Ballot Box Campaign

Post Traumatic Slave Syndrome presentation in collaboration with Calvary Baptist Church & the African American Chamber of Commerce of NJ

March 2022

Presented at the "Power of the Purse" event hosted by the Morristown Alumnae Chapter, Delta Sigma Theta Sorority, Inc.

June 2022

Second Annual "For the Love of Art" Juneteenth Celebration at the Montclair Art Museum

August 2022

Village on the Vineyard Event at Farm Neck Country Club on Martha's Vineyard

October 2022

Donor Appreciation Event

December 2022

Holiday Gift Guide & Black Friday Challenge

ComingSoon!

ETV will launch this workforce development program to provide small Black-owned businesses with the capacity to create jobs and hire employees or interns from the community. Research indicates that 95% of Blackowned businesses are sole proprietorships, yet revenues dramatically increase with the addition of even one employee! ETV will raise money to subsidize all or a portion of employee or intern compensation short-term to tackle unemployment and foster a reciprocal relationship benefiting businesses hiring and community members seeking work. This is a win-win for those who will gain the much-needed income and experience to help propel them toward stable employment and businesses that need more hands on deck to thrive.

ETV is developing this platform to provide the Black community with access to free and affordable mental health services, and connection to Black psychiatrists, psychologists, therapists, social workers and other wellness professionals. ETV is committed to helping eradicate the stigma and financial barriers to seeking mental health services, which are challenges impacting large swaths of the Black community. Culturally competent professionals are critical to ensuring successful outcomes for Black adults and youth seeking to improve their emotional health and well-being

ETV's Impact

25 State Directories with

30,000+ businesses listed for free with a searchable upgraded platform

~$210,000

Re-invested in 61 Black (95%), Latinx (5%), and Women-owned (27%) businesses servicing ETV

18 full and part time jobs created supporting ETV

3 contests to support Black-owned businesses

400+ participants at our community events with

34 Contributing Sponsors

15,000+ visits to our website and VBP directories

31 Artists supported at Juneteenth Art Shows

$100,000+ paid out to Black artists/entrepreneurs

200+ WORKSOF ARTSOLD

75+ increased visibility of 75+ Black-owned businesses via social media

21 launched with 21 participants receiving free business and financial planning support from experts

~1,500

ETV newsletter subscribers and social media followers

Engaged

30+ Strategic Village Partners

1st

Linda D Murphy

Scholarship Fund Established and first scholarship distributed

25+

Board & Advisory Council Members recruited

150+

2,000+ people assisted with COVID-19 vaccinations, testing and education supporters of the North Star Empowerment + Power Swing Classic event

Community Outreach

It’s no surprise to see Empower The Village continuingtogrowespeciallywhenyouseethe passion its leadership and broader village bring to the table. That passion connected to a purposefulmissionwithaclearplanisarecipe for success. It’s a joy to be a part of ETV’s journey.

-KarlCharles-Pierre,ETVAdvisoryCouncil

Village on the Vineyard

The beautiful island getaway of Martha’s Vineyard was an ideal backdrop for ETV to showcase their economic and community empowerment programs and initiatives in a tranquil setting at Farm Neck Golf Club in Oak Bluffs. ETV hosted old and new friends, who relished the delicious lunch buffet, and contributed to a lively discussion about meaningful ways in which ETV and “the Village” may continue to collaborate and help restore Prosperity, Peace & Power to the Black Community.

Donor Appreciation Reception

CEO Ayo Sanderson Wilson and her team chose a crisp autumn evening in October to warmly express their sincere gratitude to the scores of supporters who helped make 2022 a banner year ETV presented a powerful Impact Report highlighting the numerous achievements the organization has garnered - made possible by the people assembled at the reception and countless othersand premiered a video featuring the data driving the mission and ETV's Prosperity programs. Attendees enjoyed delicious food and beverages, and went home with a special “golden” token of ETV’s appreciation.

PowerSwingClassic& NorthStarEmpowermentCelebration

Fore! . . . Yet another ETV hole-in-one! In 2022, ETV established its second signature fundraising event, the inaugural Power Swing Classic & North Star Empowerment Celebration. Economic empowerment and Black excellence in entrepreneurship were in full swing last August when ETV hosted over 150 golfers, members-for-a-day, and diners basking in the late-summer heat at the famed Fiddler’s Elbow Country Club in Bedminster, NJ. With support from nearly two dozen sponsors, ETV held a successful golf outing and capped off the day honoring legacy and emerging businesses at the North Star Celebration and awards dinner. Click here to read the full press release!

We at Katten were delighted with the turnout and outcome of ETV’s inaugural Power Swing Classic, and are confident that each annual event is going to be more successful than the last. We wish ETV continued success in its endeavors, and value our partnership with such an essential organization for theempowermentoftheBlackcommunity

-DavidCrichlow,Katten

Itwasanincredibledayoffriendlycompetitionand friendshiponthebeautifullinksatFiddler’sElbowto supporttheincredibleeffortsofETV

-TammyeTillmanJones,Co-chair, PowerSwingClassic

Power Swing Classic Championship Team

North Star Empowerment Celebration Reception

Katten Golf Foursome

North Star Award Recipients Emma & Ramelle Massey

ETVPowerSwingVideo2022

Sponsors&Supporters

CorporateGoldFounder'sCircle ($50,000+)

FirstEnergyFoundation

CorporateSilverFounder'sCircle ($25,000+)

CapitalOne

CorporateBronzeFounder'sCircle ($10,000+)

CommunityFoundationofNJ

Katten

Novartis

GoldFounder'sCircle ($15,000+)

Bonnie&MichaelCarter

DenelleWaynickJohnson

CorporateAmbassador($5,000+)

1919InvestmentCounsel,LLC

BMI

Ernst&Young

LinkedIn

PetrucciFamilyFoundation

SozoseiFoundation

SparkNJ

TrewstarCorporateBoardServices

Verizon

BronzeFounder'sCircle ($5,000+)

AllysonHugley

DaraSanderson

DavidHubbard

DemarcusMcGaughey

Kimberly&CraigMacKay

MichelleneDavis

MikeishaAndersonJones&

K'LyleJones

NikkiSumpter

PaulaTuffin

Rhonda&DavidCrichlow

SandyeTaylor

TammyeJones

VicenteLopez

VillageAmbassador

AlanSmith

AleathiaBrown

AnthonyBoone

AnthonyGartmond

AtlanticHealth

Ayo&MarkWilson

Bazodee

Cheryl&ToddEasley

Carolyn&MarkMason

CastleOakSecuritiesLP

DanielleScott

DebraSandler

DianeScotland

DodjiGbedemah

DonnaBoles

DonnaLawson

DTCC

ElnardoWebster

GabrielleBaker

HarryO'Mealia

HudsonCountyCommunity College

JackCox

JackieTaylor

JareeJohnson

JenniferDaSilva

JeremiahTalkar

JessicaColon

JillianWhite

JimmyJamesGreene

JPMorgan

JudyBanks

KarenChaplin

KarlCharles-Pierre

Kim&FinnWentworth

MartryceRoach

MasseyInsuranceAgency

MastConstruction

MelanieMcAllister

MercyMoyo

Microsoft

MirianGraddick-Weir

NanaTchabo

PatriciaFrasier

PatriciaTodd

Perri&ChadRichman

PointB.Realty

VilllageAmbassador

RamelleMassey

Randall&AngelicaMcMillan

RobinHolder

SandraSmith

SandraWhite

SherriePietranico

SherrillBrown

StephanieWilson

SuhaUddin

Terri&BillBorden

TheLevinsonGroup

WandaSims

WilliamJiggetts

ZenolaHarper

VillageLeader ($500+)

CarlKarni-Bain

CarlAnderson

ClaireToth

CrystalBroussard

DeanBurrell

ElegantEyes

GarrisonJackson

HeatherCarter

HeatherWilliams

HenryLee

HollyNewman

JoyAlafia

JuliaSavage

KimberlyLouis

LisaGittens

MarciaWalton

MargueriteSmith&

GeorgeDredden

MassMutual

MauriceKuykendoll

MayidaZaal

MichaelHeningburg

PamelaBrodie

RichardWebber

SarahCameronSunde

StanPrater

TisaGonzalesGiles

WilheminaGrantCooper

WillPorter

Sponsors&Supporters

VillageSupporter ($100+)

AdunniAnderson

AlgrettaHatcher

AliciaBenjaminStennett

AlisonJackson

AllenSmith

AlphaPhiAlpha

Fraternity,Inc.(Morris CountyChapter)

AndrewFrazier

AT&T

BettyRobinson

BenJones

BlackBaud

BryanBaugh

CareyHines

CarlaPotter

CassandraMartin

CharlotteJackson

CherylOutlaw

ColleenMcCoy

CortneyRolley

CynthiaPareja

DonitaJudge

EarleneHardieCox

EdwardWilson

EricaBarrett

ErnestOliver

EvangelineTross

Faith&GaryTaylor

FrankWalter

GenaroThompson

GregorySmith

GwenJeffersonSkinner

HectorMislavsky

HelenMazarakis

Inglesino,Webster, Wyciskala&Taylor,LLC

IsaiahThomas

Jaspy

JenniferAustin

JermaineYoung

JohnDoherty

JohnLarrier

JohnWillis

JoyaThompson

VillageSupporter

KarimaSingleton

KelleyBurns

KellyJackson

KellyWhiting

KendallEasley

KevinHarris

Kortez

LatoyaJackson

LauraHertzog

LaurenaWhite

LeideneKing

LelaWeems

LindsayCato

LucasTorres

ManuelAleman

MariaJohnson-Moise

MarjorieRich

MarlaHiggenbotham

MicheleMeyer-Shipp

MilfordNixon

NormaMackey

ObiajuluChukwu

PamelaRoach

PaulaMagnus

PhillipaAshby

PreciousWilliams

Prudential

ReggieRobertson

RobinBaker

RogerWilliams

RoseBraxton

RoyalynneHunter

RuthEasley

SabrinaHouse

SamanthaWebster

SanderalBrown

SandraMulrain

ShanPrevatt

SusanJohnson

TanyaPoteat

TerranceJackson

TimMcChristian

TimiaWilson

WilliamDaniels

YolandaChestnutRuffin

YvetteGibbons

ZahrmurHareimon

VillageSupporter

ZakiyyahAustin

VillagePatron ($50+)

AndrewTitus

AndriaMcChristian

CarlaSeals

ChadHamblin

DawnSmith

DerekFaria

DonnaHughes

GwendolynZeno

HarryHarris

JanaeFrazier

JavidHakakian

JeyanthiRajaraman

JoleneDanielleCarr

JoyceWoodson

KarenHudson

KelseyDeller

LaurentTermeau

NanciNoel-Cross

NicoleGill

RobertaMoseley

SageOfray

TeriHarvey

TiuaniaAllen

VanessaBrown

VillageMember ($25+)

AbigailRemore

BrianClarendon

BrianRennie

ChandlerPrevatt

GJackson

GwendolynJackson

JosephSavage

LauraWoicik

MichaelBourke

MichaelStillitano

PresneyBlackman

RasuwlWalls

RaulMercado

StephenClarendon

TanyaMahan

TocaraRobinson

VillageMember ZeaMcKenzie