NEXT is an independent, global creative advertising agency whose key mission is to leverage creativity through work to influence change and impact culture.
NEXT belives that creativity has the ability to move people, brands, and businesses towards growth.
HUB OF INNOVATION AND CREATIVITY FULTON MARKET DISTRICT
ZGF Architects designed this new office space inside an existing seven-story, 750-foot long historic wooden structure . The clients only mandated that the structure and open concept layout remain the same, but otherwise ZGF had total control over the design. The goals of this project included creating a new perspective on the workplace through adaptive reuse. Skylights were added to incorporate as much daylight as possible , along with subtle cues of Googles logo with red, blue, green, and yellow accents. There is also a cafe placed near the entrance to welcome people into the office with the fresh smell of coffee.
“IN PURE ARCHITECTURE THE SMALLEST DETAIL SHOULD HAVE A MEANING OR SERVE A PURPOSE”
Building within is the improvement of one thing by becoming an integral part of something else through the power of connection .
To build within humans need to feel connected.
Connected to ourselves, the built environment, and others.
FOCUSING ON MENTAL HEALTH
REDUCING VISUAL CLUTTER
BRINGING OUTSIDE INSIDE ME
DIVERSE SEATING HONEST DESIGN
FIXED TO FLUID OPEN + ENCLOSED
SUPPORT THROUGH TEAMWORK
INCLUSIVE DESIGN
BRAIDING PHYSICAL + DIGITAL +WE
Zen inspires a peaceful and calm environment with the ability to connect with nature inside.
Stacking stones, a symbol for zen, can mean many things including connecting with mother nature and growing within life.
“ONE STONE ADDED TO YOUR LIFE TODAY MAKES YOU BETTER THAN YOU WERE YESTERDAY”
FIJI WATER
PROVIDING CLEAN WATER ACCESS TO RURAL COMMUNITIES
PROCTOR & GAMBLE
PROVIDE HIGH-QUALITY PRODUCTS AND SERVICES THAT IMPROVE THE LIVES OF CONSUMERS, NOW AND FOR FUTURE GENERATIONS
ONE PANERA FOR A HEALTHIER AND HAPPIER WORLD PANERA BREAD
TO EMPOWER ALL PEOPLE TO WALK THE WAY NATURE INTENDED
BUBBLE DIAGRAM
BUBBLE DIAGRAM
WEST ELM WICKER PENDANT
COUNTER
CONTAINER TABLE
LVT STAIRCASE
A. ZEN GARDEN INSPIRED MONUMENTAL STAIRCASE ACTS AS A STEPPING STONE WITH EACH STEP YOU TAKE YOU GROW AS AN INDIVIDUAL.
B. EMPLOYEES AND CLIENTS ARE ABLE TO SIT AND ADMIRE THE GARDEN WHILE THEY WAIT FOR A MEETING OR NEED TO STEP AWAY FROM WORK.
EXISTING CONCRETE FLOORING
STEELCASE MIGRATION SE DESK KARMAN CHAIR ANSWER PANEL SYSTEM
DESIGNTEX
EVERYWHERE TEXTURE - SWEET
PRIVACY PANEL FABRIC
DESIGNTEX
EVERYWHERE TEXTURE - SMOKE PANEL SYSTEM FABRIC
STEELCASE EVERYWHERE TEXTURE - SMOKE WALL COVERINGS FOR PIN-UPS
STEELCASE CURRENCY
STEELCASE SEASON
COALESSE ENSEMBLE
DESIGNTEX
WOOLISH - SAGE
COALESSE ENSEMBLE
COALESSE ENSEMBLE
DESIGNTEX
EVERYWHERE TEXTURE - SMOKE WALL COVERING FOR PIN-UPS
STEELCASE CAMPFIRE
DESIGNTEX EVERYWHERE TEXTURE - SWEET
A. YOGA STUDIOS OFFER A WIDE RANGE OF BOTH PHYSICAL AND MENTAL HEALTH BENEFITS THAT CONTRIBUTE TO OVERALL WELL BEING.
B. REGULAR YOGA PRACTICE HELPS EMPLOYEES RELEASE PHYSICAL TENSION BUILT-UP FROM SITTING AT A DESK AND DEALING WITH HIGH PRESSURE SITUATIONS.
