Western District Conference Program.

CAL STATE UNIVERSITY FULLERTON, PRSSA

BREAKING BARRIERS: DIVERSITY, EQUITY, & INCLUSION PRSSA Western District Conference

APRIL 8TH - 9TH, 2022 HOSTED VIA HUBILO (VIRTUAL EVENT PLATFORM)

Contact Us @ csufprssa@gmail.com

TABLE OF CONTENTS

SCHEDULE OVERVIEW.....................................2-3

PROGRAM BREAKDOWN...................................4-7

ABOUT & GET CONNECTED...............................8

MEET THE EXECUTIVE BOARD..........................9

MEET OUR SPEAKERS.......................................10-11

GET TO KNOW THE PLATFORM..........................12-13

ABOUT OUR KEYNOTE SPEAKER ....................14

STAY CONNECTED.........................................15

Contact Us @ csufprssa@gmail.com

1

SCHEDULE OVERVIEW DAY 1

FRIDAY: APRIL 8TH

WELCOME (ANNOUNCEMENTS)

10:00AM-10:30AM

DIVERSIFYING YOUR NETWORK (PANEL)

10:30AM-11:30AM

PERSONAL BRANDING: SETTING YOURSELF UP FOR SUCCESS! (WORKSHOP)

11:45AM-12:30PM

LUNCH BREAK:

12:30PM-1:30PM

LEADERSHIP SUMMIT: (HOSTED BY PRSSA NATIONAL)

1:30PM-2:30PM

PAST THE SCREEN: FURTHER THAN SOCIAL MEDIA (PANEL)

2:45PM-3:45PM

A GROWING INDUSTRY: NEW CAREERS (PANEL)

4:00PM-5:00PM

Contact Us @ csufprssa@gmail.com

2

SCHEDULE OVERVIEW DAY 2

SATURDAY: APRIL 9TH

WELCOME (ANNOUNCEMENTS)

10:00AM-10:30AM

DIVERSITY, INCLUSION, AND EQUITY ACROSS THE BOARD (PANEL)

10:30AM-11:30AM

POST GRADUATION DEEP DIVE (WORKSHOP)

11:45PM-12:30PM

LUNCH BREAK: A GROWING INDUSTRY: DIVERSITY AND INCLUSION AS A CAREER (KEYNOTE)

12:30PM-1:30PM 1:30PM-2:30PM

CONNECT & NETWORK: 'BUSINESS CARD' EXCHANGE

2:45PM-4:00PM

CLOSING REMARKS

4:15PM-5:00PM

Contact Us @ csufprssa@gmail.com

3

PROGRAM BREAKDOWN DAY 1 | FRIDAY, APRIL 8TH

DIVERSIFYING YOUR NETWORK (PANEL) This first session will cover how to build a more diverse professional and personal network- and why it's important to do so! By diversifying your network you not only benefit the industry, but also your professionalism. By connecting with individuals who offer different insights and experience, you can better represent your audience, and gain a better understanding of experiences outside of your own. Our insightful speakers will be proving the value of your professional network when it comes to getting jobs in your professional career!

PERSONAL BRANDING: SETTING YOURSELF UP FOR SUCCESS! (WORKSHOP) This first Workshop will allow attendees to take a critical look at their current professional image. From your social media platforms to your personal and professional passions, branding yourself is a key tool in the world of public relations. We will be joined by communications expert, Matt Prince. Matt will be discussing the importance of a personal brand, how to discover yours, and how to build it out. Set yourself up for success with this first workshop!

Contact Us @ csufprssa@gmail.com

4

PROGRAM BREAKDOWN DAY 1 | FRIDAY, APRIL 8TH

LEADERSHIP SUMMIT: (HOSTED BY PRSSA NATIONAL) National Committee member, Kayla Holley, will be leading the Leadership Summit to discuss conflict resolution, leadership styles and empowerment tips as they relate to the communication sphere.

PAST THE SCREEN: FURTHER THAN SOCIAL MEDIA (PANEL) This panel will offer expertise from speakers who work heavily in the social media PR sphere on a day-to-day basis. They have unique experience dealing with hardhitting situations, as well as an understanding of crisis communication strategies. They will also offer their insight on how to cultivate conversations via social media and maintain a long-running, effective social media campaign.

We will be having professionals from the industry with experience launching impactful campaigns using various social media platforms.

A GROWING INDUSTRY: NEW CAREERS (PANEL) Attendees will have the opportunity to learn from individuals who are making D & I their career. These talented professionals will bring their knowledge in their craft to the forefront as they discuss what it's like to work in this growing career space. They will offer exclusive tips and tricks into entering the workplace, as well as their day to day tasks in each of their roles.

Contact Us @ csufprssa@gmail.com

5

PROGRAM BREAKDOWN DAY 2 | SATURDAY, APRIL 9TH

PROFESSIONALS ACROSS THE BOARD (PANEL) This panel will include professionals from an agency setting, from an in-house non-profit organization, as well as from the public affairs sphere. Each professional will discuss their own day-to-day assignments, and their experience working in their respective fields. The speakers will answer a set of questions that allows the audience to get insight into both the similarities and the differences between each of these career paths and work environments.

POST GRADUATION DEEP DIVE (WORKSHOP) This workshop will be a deep dive on relevant post-grad skills. Our amazing speaker will showcase hard hitting career skills as attendees take hands on notes. Get insight on how to build your personal brand and highlight your skills in a cohesive well-informed format.

Attendees will be able to take notes in their digital briefcase while upgrading their resume to score their dream job post-graduation. Learn how to cater your resume, portfolio, and cover letter to each job you apply for. The final 10 minutes will be dedicated to a Q & A for attendees to ask specific questions about job applications, interviews, and resumes.

Contact Us @ csufprssa@gmail.com

6

PROGRAM BREAKDOWN DAY 2 | SATURDAY, APRIL 9TH

LEADERSHIP, PROFESSIONALISM, & EMPOWERMENT (KEYNOTE) Candace Hamana will present a detailed keynote on working in the communications field and a career in D & I. "I am a compassionate and proven public relations and strategic communications professional with experience in politics and policy and specialization in tribal affairs and media relations. I am the owner of Badger PR and founder of the Indigenous Peoples Public Relations Association."

CONNECT & NETWORK: 'BUSINESS CARD' EXCHANGE This will be an open opportunity to network with your fellow PRSSA students and professionals from across the country! Bring your digital business card or have your LinkedIn ready to share as you hop in and out of breakout rooms with individuals from across the nation. Take your time as you discuss your PR passions with one another.

Speakers will be available for one-on-one discussions, as well as Executive Board Members from multiple chapters, and industry professionals both local and national! *Tip* Like using Canva? Try out their 'business card' template, save it as a pdf file, and share it with professionals via link during the conference! Get yourself out there and broaden that network.! :)

Contact Us @ csufprssa@gmail.com

7

ABOUT & GET CONNECTED

ABOUT PRSSA @PRSSANATIONAL

The Public Relations Student Society of America (PRSSA) is the foremost organization for students interested in public relations and communications. PRSSA is made up of nearly 7,000 students and advisers organized into 300+ Chapters in the United States, Argentina, Colombia and Peru. We are supported by our parent organization, the Public Relations Society of America (PRSA), PRSSA can help you gain the experience and practical knowledge employers are seeking. We offer internship listings, competitions, scholarships, awards and leadership opportunities that allow you to develop your skills as both a communications professional and a leader. In addition, PRSSA provides publications, news and social media to keep you updated on organization and industry trends.

(Information Provided by PRSA.org)

ABOUT CSUF PRSSA @CSUFPRSSA

CSUF PRSSA Chapter leads the pre-professional organization for students to jump-start their careers in communications, public relations, social media, and marketing. As one of the largest international chapters, CSUF is the highest demand organization for students to join. Our mission is to expose members to all facets and intricacies of the communications profession by providing speaker events, career tours, mixers, conferences and more. CSUF also offers a student-run public relations firm that exposes students to real-world opportunities.

Contact Us @ csufprssa@gmail.com

8

MEET THE EXECUTIVE BOARD

Ken Hagihara

Matt Prince

Emma Rowell

Kristine Pham

Faculty Advisor

Professional Advisor

Chapter President

VP of Events

Priyanka Jain

Elyssa Ruiz

Vicky Hernandez

Vice President

VP of Professional Development

VP of Sponsorships

Cesar Villa

Tabby Rodriguez

Emily Reisberg

VP of Outreach

VP of Digital Communications

VP of Diversity & Inclusion

Bennett Hawkins

Allison Ruiz

Matena Jarjis

VP of University Relations

VP of Finance

VP of Administration

Contact Us @ csufprssa@gmail.com

9

MEET THE SPEAKERS

Michael Delgado

Director of Social Media, Experian

Kerry Hoang

Social Media and Brand Content Manager, HyperX

Ty Gates

Communications Manager, The Many

Kayla Holley

National Vice President of Professional Development, PRSSA

Contact Us @ csufprssa@gmail.com

Candice Nicole

Founder, Candice Nicole Public Relations

Blake Williams

Project Coordinator, Universal Music Group

10

MEET THE SPEAKERS

Michael Kaye

Elva Rubalcava

External Communications Manager, LinkedIn

Associate Vice President of Government and Community Relations, California State University, Fullerton

Patrice Tanaka

Sierra Knoch

Chief Joy Officer, Joyful Planet

Jerry McCormick

Helen C. Shelton

Social Media Specialist, Robert Half

Matt Prince

Sr. Manager, PR & Brand Experience, Taco Bell

Contact Us @ csufprssa@gmail.com

Senior Public Information Officer, City of San Diego

Global Chief Diversity Officer, FINN Partners

Cassandra Thompson

Career Coach & Consultant, Cass Thompson Career & Business Consulting

11

THE PLATFORM: HUBILO

Hubilo is a virtual event platform that pairs with organizations to put on established, professional, high quality programming with interactive features, virtual capabilites, and more. Our Western District Conference will be hosted using Hubilo, with participants able to easily hop on and network with both students and professionals alike.

LINKEDIN CONNECTION

CONFERENCE BADGE

Create a conference badge to connect with other peers and professionals throughout the programming! Add your headshot and information to a virtual badge with easy LinkedIn connectivity.

LinkedIn is one of the most important tools in personal branding and within the professional communications world. Connecting with professionals and peers is one of the best ways to expand your network and set yourself up for success. With Hubilo you can directly connect with others using LinkedIn.

PERSONALIZED PROFILE

Pick from one of ten designs to personalize your profile landing page where professionals and students alike can read your heading whether you'd like to connect via chat, Instagram, or LinkedIn!

Contact Us @ csufprssa@gmail.com

12

THE PLATFORM: HUBILO

LOUNGE & BOOTHS

Easily hop in and out of booths from the main lounge room. You'll be able to meet other students and professionals by connecting outside of the panels! Between each session is a 15 minute break which you can use to network and meet attendees.

DIGITAL BRIEFCASE

Take notes throughout each session, workshop, panel, and more using the digital briefcase provided by Hubilo. You'll never have to leave the platform as you jot down exclusive tips and tricks throughout each day of programming.

Contact Us @ csufprssa@gmail.com

ANSWER SURVEYS + POLLS

Participate throughout throughout platform in

in fun polls, surveys, and quizzes the conference. Get involved panels and interact with the fun and engaging ways!

AND MORE!

13

KEYNOTE: CANDACE HAMANA

Owner and founder of Badger PR which boasts, 'Communication Strategies for the Fearless', Candace Hamana has made a name for herself in the communications space. Constantly setting herself apart by founding her own agenc y, as well as the creator of the Indigenous Peoples Public Relations Association. She offers both clients and peers her insightful professionalism, that brings campaigns and brands to the next level. We are excited and honored to have Candace present a keynote session revolving around her story of leadership and empowerment Candace Hamana will present a detailed keynote on working in the communications field and a career in D & I. "I am a compassionate and proven public relations and strategic communications professional with experience in politics and policy and specialization in tribal affairs and media relations. I am the owner of Badger PR and founder of the Indigenous Peoples Public Relations Association." Candace has an expansive career in public relations and a passion for education and innovation in the communications sphere.

LEADERSHIP, PROFESSIONALISM, & EMPOWERMENT

Contact Us @ csufprssa@gmail.com

14

STAY CONNECTED WITH US!

@CSUFPRSSA

CSUFPRSSA.ORG

WWW.LINKEDIN.COM/COMPANY/CSUF-PRSSA

Contact Us @ csufprssa@gmail.com

15