Brandsbecome invisible

The new wave of minimalist mindset has overpowered the luxury brand industry. Taking a look throughout the year and the adjustment from leaving the 80s, we see brands becoming more adaptable from the showy feel to the more simplistic feel. The term "invisible" is being used to capture the essence of brands hiding their signature logos and being able to be noticed based on style and disguise.

Brands such as Jil Sander, Calvin Klein, and Donna Karen have all enhanced the minimalist trend and given consumers a taste of having a capsule wardrobe. Being comfortable with the limited amount of clothing you own makes your outfit decisions that much easier.