Sust308 708 allie boyer kanki kesonpat emma rose project 3 winter 2018 copy

PEEK

A higher way of thinking

I

NTRODUCTION

Allie

Emma

Kanke

Bachelor of Fashion and Textiles Undergraduate Student

BFA Fashion Marketing and Management Sophomore

BFA Interior Design Sophomore

Age: 21 Nationality: Australian

Age: 20 Nationality: American

Age: 20 Nationality: Thai

M I S SI O N STATEMENT

T

MOOD BOARD

ARGET CUSTOMER

T H E TY P I CAL CO N SU M E R I S YO U N G AN D P LAC E S VALU E O N Q UAL I TY AN D D E SI G N .

T H E C LASSI C VAP E R I S P R I M AR I LY M AL E AN D AB O U T 18 - 3 5 Y EAR S O LD. H E / SH E EAR N S B ETW E E N $15 0 0 - $2 0 0 0 N ET P E R M O N T H , M AI N LY U SE S O P E N SYST E M W H I C H M EAN S T H AT T H E E - C I G AR ET T E CAN B E F I LL E D W I T H AN Y L I Q U I D.

C LO SE D SYST E M S H AV E T H E I R OW N “ P O D S” W H I C H CAN B E I N SE RT E D I N T H E M O D E L T H EY AR E I N T E N D E D F O R . T H EY VAP E F R U I TY AR O M AS ( E . G . AP P L E , ST RAW B E R RY ETC . ) W I T H A N I COT I N E CO N T E N T O F 1- 5 M G N I COT I N E P E R M L . W H E N I T CO M E S TO W H AT C U STO M E R S AR E W I LL I N G TO PAY AR E M E N U SUALLY P R E PAR E D TO PAY M O R E O N A H I G H E R Q UAL I TY VAP E .

Tech Geeks- love to build and modify vape kits, experiment with different coils and talk sub-ohm atomizers, wattage, and a host of other jargon.

Cloud Chasers- customers who are into cloud chasing and blowing big vape clouds. Like their counterparts , tech geeks they are also interested in building their own coils and customizing their vape mods to maximize vape cloud size.

Quitting Smokers- biggest sub culture group are smokers who are trying to quit. Many of them love smoking but understand it’s negative health consequences and are looking for a healthier alternative.

There are also subsets of these folks, who can be identified via their tastes in 4

music, fashion, social activities and a host of other features.

PRIMARY RESEARCH S URV EY R E SU LT S

107 P EOP LE TOO K PART I N O U R S URV EY TOTAL . T H E G OA L O F THE S UR V EY WAS TO G AIN A BET T E R UN D E R STAN D I N G O F WHAT C URR E N T P EO P L E W HO S MO K E E LEC T R O N I C C I G ARET T E S LOO K F O R I N A VA P E. MO ST VA P E R S AR E LOO K IN G FO R G OO D BAT T E RY, EASY CHA R G IN G AN D D U RAB I LI TY.

Liquids with less nicotine are trendy. Many smokers are actually switching to vaping with the goal of completely coming off cigarettes. The consumption of e- liquids with lower nicotine content also proves to be true in the answers given by the respondents. 67.2% use e-liquids containing between 1 and 5 milligrams of nicotine per milliliter.

99% of E-Cig users are previous or current tobacco users 79% of E-Cig users are repeat buyers 70% of E-Cig users were looking for an alternative to tobacco before they found e-cigarettes More Than 9 Million Adults Vape Regularly in the United States

COMPET ITOR A N ALYSI S W E CHO SE THI S SHAP E DUE TO THE SPARSE O P TI O N O F HAVE CIRCULA R SHAP ED VAP E DEVICE. DRO P I S THE MO ST FAMI L I AR TO PEEK IN REGARD TO SHAPE. JU U L’S FAST- CHARGI NG AND LON G- BATTERY L I F E, TAKES RO U GHLY A N HOUR TO CHARGE.

Suorin DROP

JUNO

ORIGINA L CO NC E PT

TO PAIR WITH JUUL pitching to them an extension line that uses a sustainable approach

We are re- conceptualizing and re- designing the body and the pods inspired by JUULs and conceptualizing a company called PEEK; a more sustainable approach of electronic smoking device. Researching and studying the current materials that are JUULs and designing PEEK to function the same but to be more eco- friendly.

Conceptually, we are pitching the idea to JUUL in hopes that they would create a limited sustainable line, that is our PEEK. We are designing grips that wraps around the PEEK’s body for user’s convenience, considering that smaller devices like these, they tend to get slip out of pockets etc.

IDEATION SKETCHES

In the shape of the JUUL yet with wood grain and the ‘peek’ symbol

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WHY WE DIDNT CO N T I N U E W I T H T H I S I D EA ?

DISASSEMBLED THE JUUL PODS RESULTED IN LEAKAGE

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IDEATION AND SKETCHES

P E E K

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MOD E LLI NG WI T H P I N K F OAM

Helped us to understand the form, size and overall sensation of using the device Tested out different sizes and figured out which one felt the best in the palm of your hand and in your mouth

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PEEK THIS IS PEEK. FEATURES:

- Wood- grained powder coating incorporated with aluminum for conductivity purpose.

- Circular shape, spherical - Touch sensor/Light - Re- fillable pods

PEEK

- GPS Tracker - Wireless charging

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P EEK

E PE

K

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Chosen Materials

KNOTWO OD

ORGANIC COTTON

https://www.smoketastic.com/best-vape-cotton/ https://kendovapecotton.com/best-vape-cotton-organicvape-cotton/#eco

RECYCLED ALUMINUM

- FOR THE COILS

- Aluminum is the most recyclable of all materials. Discarded aluminum is more valuable than any other item in the recycling bin.

- Demand for aluminum continues to skyrocket and recycling aluminum saves more than 90 percent of the energy required versus producing new metal.

- UBC (used beverage container) recycling is the most readily recognized of the recycling programs. Aluminum is also recycled at the end of life from products such as cars and building parts. Window frames, wire, tubing and electronics are additional examples of aluminum that is recycled at the end of life.

http://www.aluminum.org/industries/production/recycling

Biodegradable Resin

Chosen Materials

• Used for the pods • https://www.greendotbioplastics.com/materials/biodegradable/

Gold

Rejected Materials

Plastic -

REAL WO OD

‘Peek’

- Polyetheretherketone (thermoplastic used in engineering) - Semiconductor machinery components - Bushings, bearings, seals, and back-up rings - Down hole electrical connectors - Strong and stiff - Good mechanical properties at elevated temperatures - Chemical resistant, hydrolysis resistant, autoclavable

- Would still have to use a metal base - Can achieve the same effect with powder coated aluminum - Not as durable

https://www.curbellplastics.com/Research-Solutions/Materials/PEEK

Rejected Materials

Acrysmart -

Fire resistant UV resistant Light weightage Scratch resistant Chemical resistant

https://materia.nl/material/acrysmart/

TESTIN G K NOTWOO D W E CO NTACTED THE CO M PA NY A ND RECEI VED SA MPLES OF T H E M AT E R IA L

c

A CLOSER LOOK

PE EK

Motherboard - Includes light board - Includes GPS tracker - Rods to hold everything in place

PODS

- Biodegradable resin

Inductive Coil - Wireless charging

PEEK

Plug sits in the pod and can be used to refill the pod with juice

RESEARCH W IR E L E SS C H AR GI NG

- E L EC T R O MAGN ETI SM. CO I L I NG W I RE CO NCEN TRATES MAGN ETI C BU I LD ( F LU X) , M AKI NG I T STRO N GER. - E L EC T R I CAL CHARGE = MAGNETI C F I ELD, VI CE VERSA - E L EC T R O MAGN ETI C CO I L W I RE P U T I T W I THI N EL ECTRO MAGN ETI C F LU X W I R E = P OW ER. CO NSTANTLY SW I TCHI N G THE CU RREN T P OW ER I NTO O RD E R TO R E MAI N SU STAI NABL E. - U SE S O N LY MAGNETI SM I T RECEI VES F RO M THE RADI O WAVES. - U SE S SPA RK TO CREATE HI GH VO LTAGES W HI CH CARRI ES RADI O WAVES TO CAR RY MAGN ETI C F I ELD. (TESLA CO I L S) - N I KO LA T ESLA I NVEN TED A SYSTEM O F MAGNETI C RESO N ANT CO U P L I N G W H E R E I T I S ABL E TO TRAN SMI T EL ECTRI CAL ENERGY THRO U GH AI R BETW E E N TWO CI RCU I TS - A TRAN SMI TTER AN D A RECEI VER. HTTPS://WWW.MOBILEFUN.CO.UK/BLOG/WIRELESS-CHARGING-GUIDE/ HTTPS://WWW.LXORY.COM/WIRELESS-CHARGING-GUIDE/#TAB-CON-34

GPS T RAC K E R

THE BIT: THE WORLDS SMALLEST BLUETO OTH TRACKER “We're not the first to create a tracking device but we're definitely the smallest.”

The Bit is built with the World's Smallest Bluetooth mod-

ule which is exclusively supplied to The Bit. We've done our best to keep the whole unit as small as possible.

Specifications

Dimensions: 12mm x 12mm x 6mm Weight: less than 3g or 0.1oz

Range: Approximately 200m or 656ft- That’s the length

Available for apple app store and the windows store coming soon to android.

If you are too far away from your Bit to get a real time location, you can use the GPS coordinates of the last time it was in range to get you on the right path. TheBit app will connect with Google Maps to give you directions to where you need to go.

of 4 Olympic size swimming pools and the largest IKEA store in the world

Battery life: 12-18 months

Connectivity: Bluetooth 4.0 (Bluetooth Low Energy) The Bit is completely waterproof

http://www.pascoessoftwareengineering.com/thebit

- The pods are recycled and reused. The coil is replaced at the factory. Customers who send their pod back to the company will receive free shipping on their next pod order. If the pods are not returned customer, the customer will reorder the pod and juice through the app - When the customer no longer wants the whole device, it can be shipped back to the company and it will be fully recyvled

Customer purchases PEEK through the app

PEEK Life Cycle

The pods are then sent back to company through the app when the coil has burnt out

Customers have the option to refull the pods with our Peek Juice

Receives and used the device

P E E K

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THAN K YOU

PEEK