America's mart retail buying plan

America’s Mart Retail Buying Plan

By: Abby Bible and Emma Rosenberg

Store Profile Honeybee -Burbank Neighborhood Storefront -Intimate in scale

-Trendy women’s boutique

Customer Profile She wants to look her best because she wants to feel good about herself as well as make a good impression to others.

-Age 20-40 -Female -Small Bakery Owner -Income $60,000.00 -College-educated -Watches Bravo -Listens to NPR -Shops at Boutiques, Nordstroms Rack, and LOFT

Product Breakdown

Total Product Amount: 280

Size Run: 2 XS 3S 4M 3L 2XL

Price Breakdown

Total Cost: 4,200 Total Retail: 20,090 Total Markup %: 79.1%