America’s Mart Retail Buying Plan
By: Abby Bible and Emma Rosenberg
Store Profile Honeybee -Burbank Neighborhood Storefront -Intimate in scale
-Trendy women’s boutique
Customer Profile She wants to look her best because she wants to feel good about herself as well as make a good impression to others.
-Age 20-40 -Female -Small Bakery Owner -Income $60,000.00 -College-educated -Watches Bravo -Listens to NPR -Shops at Boutiques, Nordstroms Rack, and LOFT
Product Breakdown
Total Product Amount: 280
Size Run: 2 XS 3S 4M 3L 2XL
Price Breakdown
Total Cost: 4,200 Total Retail: 20,090 Total Markup %: 79.1%