Product Development

PORTFOLIO Emma Bal

PRODUCT DEVELOPMENT

2023

HI THERE !

Bio NAME DATE OF BIRTH PLACE E-MAIL PHONE

Emma Bal 05/11/1999 Lier, Antwerp, Belgium emma.bal@hotmail.com +324 74 83 94 07

Computer skills

Education

Adobe

CAD & rendering Indesign

Solidworks

Illustrator

Keyshot

Photoshop

Visualize

XD

Sketching Sketchbook Pro

‘20 - ‘22

Master Product Development University of Antwerp

‘17 - ‘20

Bachelor Product Development University of Antwerp

‘11 - ‘17

Economy Modern Languages Sint-Gummaruscollege Lier

Characteristics Conscientious Empathetic Realistic Optimistic

Languages Dutch native English good French basic

Interests

PART 01

SCHOOL PROJECTS

01

02

MASTER THESIS

HEADPHONE FOR DYSON

03

04

SHAPE CHANGING DISPLAYS

CAD & RENDERING

01 Master thesis - Armoo “Expanding lifetime of clothes”

SECOND MASTER SOLO MASTER THESIS INTEGRATED PRODUCT DESIGN MULTIDISCIPLINARY PROBLEM SOLVING

Armoo is the project for my master thesis realized in the academic year 2021-2022, under the supervision of Els Du Bois (Product Development UA) .

Armoo consists of smart sensors and technology incorporated in new custom-made wardrobes. The sensors collect data and statistics about the use and wearing pattern of clothes. An application gives the user insight and creates awareness about wearing and combining clothes. This creates a connection between the physical and digital wardrobe. This solution contributes to extending the lifespan of clothing.

Wardrobe doors

Holder for shelves

Wardrobe doors equipped with RFID technology make it possible to register both the number of times and the day on which the garments go in and out the wardrobe. That registration creates a first insight into the wearing pattern of the user. This way, it becomes clear which garments are worn a lot and which not.

The second insight into the wearing pattern is created by the holders for shelves. The holders are equipped with weight sensors. The sensors measure the difference in weight on the shelves when a garment is added or removed. This makes it clear which shelves are rarely used.

Application

How to install?

RFID

Iron the RFID tag into the garment.

Take a picture of the garment.

The application contains nine functions of which the input is generated by the technology present in the wardrobe doors and holders. Some important functions are: consulting the inventory, creating outfits, finding outfit inspiration, viewing the wear history, connecting with other users in the community and viewing the statistics in the profile.

Connecting garment with the wardrobe.

Now you can start using the wardrobe as you are used to.

02

Headphone - Dyson “Analysing a brand”

Analysing the brand Moodboard form of the products

Semantic differential web to visualise the key characteristics of Dyson

Form details on different levels 2D / 2,5D / 3D

2d

High Quality Luxurious

Innovative

2,5d

Retro

Old fashioned

Classy

3d

Unique

Complex

Lively

At the start of this assignment our group was asked to create a brand extension of a well-known brand. Within this project we chose the brand Dyson with a headphone as an accompanying product.

Together with two other students, we translated Dysons brand values into design characteristics for the design of a new headphone. The focus in this project was on the aesthetic and form aspects of the created design.

Each team member created several designs. You can discover my final design on the previous page.

FIRST MASTER IN GROUP CAD SOLIDWORKS SKETCHING RENDERING

03

Shape changing displays - Marmo Interaction Design

DESIGNED TO LOVE

For this assignment, the goal was to create an interactive product concept for seniors. The interaction needs to be easily understood with no overload of functions. As a result of this assignment our group built an interactive and working record player.

During this assignment we matched three competences. The first competence was an on-screen projection with a beamer and animation created in Adobe After Effects. The second competence was 3D modelling and mechanical design for building our prototype. The last competence was using electronics and Arduino to make sure our prototype worked.

FIRST MASTER IN GROUP PROTOTYPING ARDUINO CAD

Marmo is a romantic record player that makes your dinner unforgettable. We wanted to create a romantic atmosphere with Marmo and it’s elegant design. Marmo works when one of five marbles is placed on the large white circle. Each marble represents a song that starts playing when the marble starts to dance on the lyrics of the song.

Watch the video !

04 CAD & Rendering SOLID MODELLING SURFACE MODELLING KEYSHOT RENDERS PHOTOSHOP

These projects show some examples of more advanced modelling techniques and renderings. All 3D models on the following pages were created in Solidworks and rendered with Solidworks Visualize or Keyshot with some finetuning in Photoshop.

PART 02

CORPORATE PROJECTS

01

DESIGN HANG TAG

02

GRAPHIC DESIGN

03

REUSABLE PACKAGING

01 Design hang tag - Pure by luce Design exploration paper sleeve

The launch of the new Pure by luce collection also includes new hang tags. An interview with the designer was conducted for this new collection. This interview had to be incorporated into the hangtag. By adapting the design to a paper sleeve, it was possible to store the interview in the hang tag like a small newspaper.

The design for the visual representation of the interview certainly had to include the folding lines. No folding line was allowed to make important information less readable.

The various designs and mock-ups are presented here.

Mock-up

Design of the interview with the designer inside the hang tag.

Prototype

02 Graphic design - Pure by luce sustainable sportswear pop - up store come inside and have a look

During my 10 weeks internship at Pure by luce, I completed several graphic design tasks. These were very diverse tasks such as designing a runners guide, posters, postcards linked to the new collection, postcards telling the story of Pure by luce and so on.

The results of some designs can be found here.

03

Reusable packaging - HNST “From RePack to totebag”

USER SCENARIO

2

1

One of the assignments I completed for HNST was the design of a reusable packaging. With the new design, the packaging for online orders should not be thrown away once it has arrived.

The result is a tote bag that has two different sides. On one side, velcro strips are attached to close the bag during shipping. On the other side the bag contains the logo of HNST, for marketing purposes.

Insert the handles.

Furthermore, the dimensions were an important aspect during the design. The packaging had to be suitable for sending two pairs of jeans at the same time. It frequently happens that customers are not sure of their size and therefore order two pairs of jeans.

Make sure the bag is with the velco side outwards.

3 Reusable e-commerce packaging

5 6 4 Roll up the top of the bag.

Close the bag with the extra ribbon.

Close the bag using the velcro.

Put the trouser in the bag.

FINAL RESULT

THANK YOU !

Emma Bal emma.bal@hotmail.com