Analysing the brand

Moodboard form of the products

Semantic differential web to visualise the key characteristics of Dyson

Form details on different levels

At the start of this assignment our group was asked to create a brand extension of a well-known brand. Within this project we chose the brand Dyson with a headphone as an accompanying product.

Together with two other students, we translated Dysons brand values into design characteristics for the design of a new headphone. The focus in this project was on the aesthetic and form aspects of the created design.

Each team member created several designs. You can discover my final design on the previous page.

FIRST MASTER IN GROUP CAD SOLIDWORKS SKETCHING RENDERING