Through the Eyes of True Love
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SELECTED WORKS VOLUME
DESIGNER Emily Truelove, MA SCHOOL Academy of Art University School of Graphic Design and Digital Media DEGREE Master of Arts YEARS 2020–2022
Through the Eyes of True Love
DESIGNER Emily Truelove, MA SCHOOL Academy of Art University School of Graphic Design and Digital Media DEGREE Master of Arts YEARS 2020–2022
SELECTED WORKS
COPYRIGHT © 2022 BY EMILY TRUELOVE
All rights reserved.
No portion of this book may be reproduced in any form without written permission from the publisher or author, except as permitted by U.S. copyright law. Some images and text have been used for inspiration and educational purposes only.
TO MY LOVE
I would never have done this without your love and support. Thank you for pushing me to chase my dreams. Now it's time for our next big adventure.
EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE DEDICATION
THROUGH MY EYES
Compelling communication and design comes from the heart as well as the mind. Every element is inspired by a desire to connect with the viewer. Throughout my life, design has called to me, and now we are finally united. The following set of projects welcome you into my world so that you too might experience my passion for graphic design and visual communication.
EMILY TRUELOVE THROUGH
THE EYES OF TRUE LOVE THROUGH MY EYES
PROJECT I: Branding, Packaging, Print, Event, App This is How
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I VOLUME II PROJECT II: Print “Beware the Jabberwock
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102 PROJECT V: Print, Event, App Revitalize the Mural District PAGE 122 PROJECT VI: Packaging, Print Caution: Madness Within PAGE 156 EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE THROUGH MY EYES TABLE OF Contents
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PROJECT I: Branding, Packaging, Print, Event, App
This is How
COURSE Visual Thinking
INSTRUCTOR
Sandra Isla
PROJECT
This Is How SEMESTER Fall 2021
CATEGORIES
Branding, Packaging, Print, Event, App
KEYWORDS
Accessible, practical, trustworthy
OBJECTIVE
The objective of this project was to create a human-centered brand and visual system that would be applied across three related deliverables.
APPROACH
This Is How is a brand dedicated to making home repair skills and tools available to ordinary homeowners. The objective is to increase access to the skills and tools needed to complete basic home maintenance and respond to small household emergencies. The goal of the brand is to help homeowners learn how to perform common maintenance and repair tasks.
The brand and visual system has been applied across three deliverables that focus on increasing homeowners access to skills and tools. The free skills workshop encourages people to drop in and learn how to make basic repairs and handle minor home emergencies. The app makes a range of DIY knowledge available to anyone. Each skills video is accompanied by a visual and textual explanation. The vending machines free people from home improvement shopping during business hours and allow them to purchase the tools they need at any time.
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PROJECT II: Print
“Beware the Jabberwock”
COURSE Type Systems
INSTRUCTOR
Hunter Wimmer
PROJECT
“Beware the Jabberwock”
SEMESTER Spring 2021
CATEGORIES Print KEYWORDS
Viral, programmed
OBJECTIVE
The objective of this project was to design a chapbook using the transcript of a podcast.
APPROACH
“Beware the Jabberwock” is an episode of the This American Life podcast. Throughout the episode, Ira Glass relays the story of how a conspiracy theory affects real lives, followed by the origin story of the loudest conspiracy theorist of our time: Alex Jones.
The visual system was inspired by computer programming language, using HTML tags to identify the speaker throughout the podcast transcript. The images were styled to appear as monochrome in a deep maroon color.
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Insectarium
OBJECTIVE
The objective of this project was to format a coffee table-style photography book with accompanying text.
APPROACH
Insectarium uses the text from An Elementary Study of Insects by Leonard Haseman. The dense academic text was transformed by being paired with striking insect photographs. The images of the insects are extreme close-ups, making them appear larger than life. The vibrant color palette was derived from the insect imagery and used to visually differentiate each section of the book.
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PROJECT III: Print
COURSE Type Composition INSTRUCTOR Lian Ng PROJECT Insectarium SEMESTER Fall 2020 CATEGORIES Print KEYWORDS Playful, structured EMILY TRUELOVE THROUGH THE EYES OF TRUE LOVE PROJECT III: INSECTARIUM
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TO MY CHOSEN FAMILY
There are no words for how much I appreciate your support and patience and incredible love. I couldn't have done this without every single one of you.
TO MY PEERS
The encouragement, feedback, and knowledge of my peers was critical to my success in this program. Thank you to all of those who took part in the development of my projects.
TO MY INSTRUCTORS
It has been an honor to be able to learn from and grow with all of my instructors.
Sandra, thank you for your amazing patience and commitment to helping me succeed.
Hunter, you pushed me to create better designs and I am a better designer because of it. Thank you. Thank you William Culpepper, Phil, Hamlett, Jeremy Stout, Hunter Wimmer, Jessica Peltz, Anthony Palmer, Lloyd Mitchell, Fred McHale, Lian Ng, David Hake, Sandra Isla, and Mary Scott for your guidance and feedback throughout my schooling.
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OF TRUE LOVE ACKNOWLEDGMENTS
BOOK TITLE
Through the Eyes of True Love
CONTACT
Emily Truelove emilytruelovedesigns.com
SCHOOL
Academy of Art University School of Graphic Design and Digital Media 79 New Montgomery Street San Francisco
DEGREE Master of Arts
INSTRUCTOR Mary Scott
TYPEFACES Addington CF Freight Sans Pro PRINTING & BINDING blurb.com
TEXT STOCK Mohawk Superfine Eggshell #100 Text
PHOTOGRAPHY
Emily Truelove Michelle Gunn, Gunnshot Photography Taylor Deas Melesh Almani Till Daling
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emilytruelovedesigns.com