Direct/Indirect Competitors

Competitors

Direct Competitors and Brand Images Direct competitors are monthly subscription boxes for women. 1. IPSY Monthly Beauty Box a. 5+ products monthly where the customer can cancel anytime. b. Their message is about celebrating the individual and empowering others through the community. c. Ipsy costs $10 per month for a monthly subscription or $110 for an annual membership. 2. FabFitFun Subscription Box a. Each box contains $200.00 worth of items for only $50.00 per box. b. Free shipping within the United States. c. Each box contains full sized, premium products delivered for each season (4x per year). d. They also target to more of an active audience with fitness items. 3. POPSUGAR Must Have Box a. $300.00 worth of items included within the box; targeted to each season for only $75.00. b. Voted Best Women’s Lifestyle Box and Best Splurge Worthy Box by My Subscription Addiction and Winner of the Best Women’s Box at the 2017 Subta Cube Awards. Indirect Competitors and Brand Images 1. Supporting body image by going without any products a. Many influencers are trying to show how women don’t need products to enhance their beauty. The target audience agrees with this statement but sees Birchbox as a surprising box with tools to enhance their natural beauty. 2. Saving money a. There are many people who think subscribing to a monthly box is expensive due to how long beauty products last. However, this audience likes the inexpensiveness to the subscription and how each product is designed to be smaller to last about a month and fit what they’re paying for.