GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
GRAPHIC HIERARCHY
IN AN ENVIRONMENT
Organization of content into a graphic system
Creation of a typographic hierarchy to clearly communicate the various levels of messages
Creation of multiple visual points of entry for the visitor, depending on their learning preference
Distribution of content to avoid bottlenecks and increase visitor engagement
Visual consistency across full exhibitions
INSTRUCTION DESIGN
We use visitor testing to inform the design of the instructions
Illustration or image-driven instructions
Each step is clearly explained
Typographic hierarchy
Use of example imagery to inform visitors without suggesting there’s only one way to interact with the component
INSTRUCTION DESIGN
We use visitor testing to inform the design of the instructions
Illustration or image-driven instructions
Each step is clearly explained
Typographic hierarchy
Use of example imagery to inform visitors without suggesting there’s only one way to interact with the component
INSTRUCTION DESIGN
We use visitor testing to inform the design of the instructions
Illustration or image-driven instructions
Each step is clearly explained
Typographic hierarchy
Use of example imagery to inform visitors without suggesting there’s only one way to interact with the component
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ILLUSTRATION
Vector-based illustration
Simple representations
Detailed depictions
Stylized to fit within any exhibition
ICON DESIGN
Design of icons to represent aspects or sections of an exhibit
Designed to be consistently and easily used throughout various materials, such as wayfinding, individual components, printed handouts, etc.
ICON DESIGN
Design of icons to represent aspects or sections of an exhibit
Designed to be consistently and easily used throughout various materials, such as wayfinding, individual components, printed handouts, etc.
ICON DESIGN
Design of icons to represent aspects or sections of an exhibit
Designed to be consistently and easily used throughout various materials, such as wayfinding, individual components, printed handouts, etc.
ICON DESIGN
Design of icons to represent aspects or sections of an exhibit
Designed to be consistently and easily used throughout various materials, such as wayfinding, individual components, printed handouts, etc.
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
Our world has changed
We inherited DN A from ancestors who evolved in adifferentenvironment
Sm alltightknit comm unity
Ourancestors evolved in sm all, localcomm unitieswith close socialconnections.
Fight orflight response
Ourancestors evolved with brain circuits and DN A thatallow ed them to respond quickly in moments ofdanger.
Changed environm ent
Complex socialnetw orks
Fewerclose,local connections
Disconnected groups
Having few erclose connections increasessocial isolation,which is associated with majordepression.
Changed environm ent
Stress can be chronic and unavoidable
Ho rmone changes
Ourinherited DN A may respond differently underchronic stress in ourwork and home lives.Longterm stress can change brain activity and lead to depression.
Exercise
Mostofourancestors who survived were very active. O urDN A responds to physicalactivity with improved mentalhealth.
Changed environm ent
Physicalactivity is not criticalfordail y survival
Inactivity
Ourancestors Us now
Inactive people do notgain the inherited mentalhealth benefits thatcome with exercise and may be more atrisk of developing depression.
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
INFOGRAPHICS
Communication of complex content in visual, intuitive format
We obtain an indepth understanding of the content to ensure clarity for all visitors
Prioritization of content to be easily understood at a glance as well as authentic to experts
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
LOGO DESIGN
Logo design for exhibitions including color scheme and typography standards
Designed to be used with unique materials and for installation
Designed to fit within exhibition look and feel
MOTION GRAPHICS
Storyboarding
Asset creation and research
Motion graphic execution
MOTION GRAPHICS
Storyboarding
Asset creation and research
Motion graphic execution
MOTION GRAPHICS
Storyboarding
Asset creation and research
Motion graphic execution
MOTION GRAPHICS
Storyboarding
Asset creation and research
Motion graphic execution
INTERACTIVE SCREEN
LAYOUT
Layout for screen interactives
Storyboarding
Asset creation for screen based interactives
INTERACTIVE SCREEN
LAYOUT
Layout for screen interactives
Storyboarding
Asset creation for screen based interactives
DIGITAL ASSET
DESIGN
Vector-based illustrations
Assets broken into movable pieces for animation
Naming convention compatible with developers preferences
Storyboarding
DIGITAL ASSET
DESIGN
Vector-based illustrations
Assets broken into movable pieces for animation
Naming convention compatible with developers preferences
Storyboarding
Fish a re block ed b y the dam and some a re inju re d by turbines.
Wate r quality declines.
DIGITAL ASSET
DESIGN
Vector-based illustrations
Assets broken into movable pieces for animation
Naming convention compatible with developers preferences
Storyboarding
EXHIBITION
ORGANIZATION
Compile content for planning
Create documents to serve as a tool for clients to see what will be in the exhibition and where it will go
Working documents that are updated through the exhibition development
Resource for funding and stakeholder meetings
EXHIBITION
ORGANIZATION
Compile content for planning
Create documents to serve as a tool for clients to see what will be in the exhibition and where it will go
Working documents that are updated through the exhibition development
Resource for funding and stakeholder meetings
MATERIALS & 3D INTEGRATION
Direct to substrate
Back printed plexi
Vinyl
3D letters
3D printing
Indoor & outdoor printing methods
Backlit graphics
Tactile graphics
Projection overlay
TYPES OF EXHIBITIONS
Permanent
Traveling
Refresh
Screen-based interactive
Projection-based interactive
Physical interactive
Trade show
Art gallery
Low-budget
