Hi friend! If you’re holding this catalog, there’s a good chance you know her. She comes into your shop — or lands on your site — carrying more than anyone can see. She loves her life. She’s also a little overwhelmed by everything it holds. She’s looking for something that actually works. Something that feels like it was made for her specifically, because she’s tried the rest.
That’s who I built Simplified for. Because that woman is me.
I started this company in 2008 because I was drowning in a life I loved and couldn’t find a system that held. In 2011, after the birth of my first son, the Simplified Planner was born — designed the way I needed it, not the way anyone else thought a planner should look. Since then, we’ve grown into a full collection of premium tools, paper goods, and accessories — all designed with the same intention: give her back a sense of control, and make it feel joyful to get there. We are so glad to have you as a partner. Your customers are going to find exactly what they’ve been looking for.
Founder’s Favorites
Emily’s personal top picks and most-loved, most-used items
Bestsellers
Our most ordered (and reordered!) items for retailers
New Arrivals
Noted throughout catalog with New Product seal
SPIRAL DAILY PLANNER |
QUILTED E-READER CASE | ERC002
BAG
EMBROIDERED JOURNAL | JNL015
Planners & Calendars
She’s been waking up with forty-seven things in her head and nowhere to put them. The Simplified Planner was built for that exact feeling.
We make one kind of planner: the kind that actually holds. Every layout is designed with margin on purpose — because we believe a good plan should make her feel more in control, not more behind. Gold foil details, spacious daily and weekly spreads, and the 30-Day Simplicity Challenge built right in. This is the planner she comes back to every year. And tells her friends about.
Spiral Daily Simplified Planner
The Spiral Daily Simplified Planner features gold spiral binding, a hard cover, and gold foil details. Inside this edition, you'll find a double-sided pocket page, a page of stickers, colorful mylar tabs for each month, organizational tips, a yearly bucket list, yearly calendars, and a day-per-page format (with shared weekend pages). Includes a six-page mini Simplified Prep Work section, which features our signature 30-Day Simplicity Challenge. Spiral Daily Simplified Planners span twelve months and measure 7 x 9". There are two Spiral Daily Simplified Planners: Academic (Aug-Jul) and Calendar (Jan-Dec), and each is available in four cover styles.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPL027CD-BS Calendar Daily (Jan-Dec)
BLUSH
HYDRANGEA
SPL027CD-BH Calendar Daily (Jan-Dec)
SPL027CD-CT Calendar Daily (Jan-Dec)
PINEAPPLE CHARM
SPL027CD-PC Calendar Daily (Jan-Dec)
BERRY STRIPE
CAROLINA TRELLIS
Spiral Weekly Simplified Planner
The Spiral Weekly Simplified Planner features gold spiral binding, a thick durable hardcover, and gold foil details. Inside this edition, you’ll find a double-sided pocket page, a page of stickers, colorful mylar tabs for each month, organizational tips, a yearly bucket list, yearly calendars, and a week-per-spread format. Includes a six-page mini Simplified Prep Work section, which features our signature 30-Day Simplicity Challenge. Spiral Weekly Simplified Planners span twelve months and measure 8 x 10”. There are two Spiral Weekly Simplified Planners: Academic (Aug-Jul) and Calendar (Jan-Dec), and each is available in four cover styles.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPL027CSW-BS Calendar Weekly (Jan-Dec)
BLUSH HYDRANGEA
SPL027CSW-BH Calendar Weekly (Jan-Dec)
SPL027CSW-CT Calendar Weekly (Jan-Dec)
PINEAPPLE CHARM
SPL027CSW-PC Calendar Weekly (Jan-Dec)
BERRY STRIPE
CAROLINA TRELLIS
Bookbound Weekly Simplified Planner
The Bookbound Weekly Simplified Planner features a bookbound lay-flat binding, a thick durable hardcover, and gold foil details. Inside this edition, you’ll find an inside pocket, a sheet of stickers, colorful mylar tabs for each month, organizational tips, a yearly bucket list, yearly calendars and holidays, and a week-per-spread format. Includes a six-page mini Simplified Prep Work section, which features our signature 30-Day Simplicity Challenge. Bookbound Weekly Simplified Planners span twelve months and measure 6.5 x 8”. There are two Bookbound Weekly Simplified Planners: Academic (Aug-Jul) and Calendar (Jan-Dec), and each is available in four cover styles.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPL027CBW-BS Calendar Weekly (Jan-Dec)
BLUSH HYDRANGEA
SPL027CBW-BH Calendar Weekly (Jan-Dec)
SPL027CBW-CT Calendar Weekly (Jan-Dec)
PINEAPPLE CHARM
SPL027CBW-PC Calendar Weekly (Jan-Dec)
BERRY STRIPE
CAROLINA TRELLIS
Bookbound Daily Dapperdesk Planner
Our Bookbound Daily Dapperdesk Planner is simple, elegant, and polished. Featuring a bookbound, lay-flat binding, a luxurious vegan leather cover, white mylar tabs with gold foil details, a grosgrain ribbon page marker, and a day-per-page format, Dapperdesk’s minimal and beautifully designed pages serve as a fresh start every day. The Bookbound Daily Dapperdesk edition measures 5.8 x 9.1 x 1.25” and comes in two editions: Academic (Aug-Jul) and Calendar (Jan-Dec), each available in one cover color.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
NAVY | DDP027CD-N Calendar Daily (Jan-Dec)
Bookbound Weekly Dapperdesk Planner
Our Bookbound Weekly Dapperdesk Planner is simple, elegant, and polished. Featuring a bookbound, lay-flat binding, a luxurious vegan leather cover, white mylar tabs with gold foil details, a grosgrain ribbon page marker, and a week-per-page format, Dapperdesk’s minimal and beautifully designed pages serve as a fresh start every day. The Bookbound Weekly Dapperdesk edition measures 8.7 x 11.25 x .6” and comes in two editions: Academic (Aug-Jul) and Calendar (Jan-Dec), each available in one cover color.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
NAVY | DDP027CW-N Calendar Weekly (Jan-Dec)
Large Softcover Weekly Planner
Dated softcover planner measuring 7.75 x 10”, featuring gold wire-o binding, 152 black-and-white pages, printed monthly tabs, and a full-color sticker sheet. Packaged in a cello bag with a gold foil label. Available in two editions—Academic (Aug-Jul) and Calendar (Jan-Dec), each with two cover designs.
Beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPL027CWLS-CS Calendar Weekly (Jan-Dec)
SPL027CWLS-MM Calendar Weekly (Jan-Dec)
CLUB STRIPE
MISTY MEADOW
Small Softcover Weekly Planner
Dated softcover planner measuring 6.25 x 8.5”, featuring gold wire-o binding, 152 black-and-white pages, printed monthly tabs, and a full-color sticker sheet. Packaged in a cello bag with a gold foil label. Available in two editions—Academic (Aug-Jul) and Calendar (Jan-Dec), each with two cover designs.
Beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPL027CWSS-BB Calendar Weekly (Jan-Dec)
SPL027CWSS-RR Calendar Weekly (Jan-Dec)
BLUSH BOTANICAL
RASPBERRY RIBBON
Illustrated Wall Calendar
11 x 17”, full-color calendars featuring hand-drawn illustrations and gold foil, wire-o gold binding and hanger. Dated January - December 2027.
Desktop Calendar
5 x 5” full-color desk calendar featuring gold foil design details, gold wire-o binding, and sturdy attached stand. Dated January - December 2027.
CAL027-I
DSKCAL-27
Horizontal Wall Calendar
15 x 12”, full-color calendars with wire-o gold binding and hanger.
CAL027-C Calendar Monthly (Jan-Dec)
Undated Daily Planner
The Undated Daily Simplified Planner features gold spiral binding, a linen hard cover, and gold foil details. Inside this edition, you’ll find a double-sided pocket page, a full-color page of stickers, and a day-per-page format. Measures 7 x 9” and includes 183 undated pages, perfect for flexible planning without wasting unused dated pages.
Now beautifully packaged in a cello bag with a gold foil label, perfect for retail display.
SPLUD-CS
Softcover Monthly Planner
The monthly edition covers 12 months (with one two-page spread per month) and features a saddle-stitched binding, 13 notes pages in the back, and luxurious pure white paper. Measures 8 x 10” and packaged in a cello bag with a gold foil label.
SPL027CM-HS Calendar Monthly (Jan-Dec)
Pocket Planner
The pocket planner covers 24 months (with one two-page spread per month) and features thread-stitched binding, 11 notes pages in the back, and luxurious pure white paper. Measures 3.75 x 6.25” and is dated January 2027 - December 2028. Packaged in a cello bag with a gold foil label.
SPL027CP-HS
Garden Planner
An undated, 12-month planner measuring 8 x 10”. Featuring worksheets, planning pages, calendar spreads, notes pages, checklists, and more to help the seasoned gardener and newcomer alike. Packaged in a cello bag with a gold foil label.
SGP001
Simplified Wedding Planner
This undated, binder-style planner features a white leatherette cover with a gold foil dot pattern and gold foil details, gold protective corners, a Carolina blue inside liner and pocket, a sticker sheet, 6 sections with lots of pages and worksheets, and luxurious, pure white paper. 10.5” x 11.6” x 2” binder inside a keepsake box.
SWP001
Planner Accessories
She’s already committed to the system. Now she wants it to work exactly the way her life works.
Our accessories are designed to customize the Simplified Planner — and fit most others, too. From leatherette pouches sized for every edition to pen clips, page markers, mini notebooks, and stickers, every piece is practical first and beautiful second. These are the add-ons she didn’t know she needed until she can’t imagine planning without them.
Planner Pouches
11.9 x 13”, leatherette exterior with fabric liner, gold zipper, and pineapple zipper pull
Petite Pen Pouch
2.5 x 7”, leatherette exterior with fabric liner, gold zipper, and pineapple zipper pull
CAROLINA TRELLIS | POU026
BLUSH HYDRANGEA | POU025
BERRY STRIPE | POU027
BLUSH BOTANICAL | POU028
Mini Notebooks
5 x 7” notebook with 48 lined pages
BERRY STRIPE
MNB026-BS
MNB026-CT
TRELLIS
PINEAPPLE CHARM
MNB026-PC
Page Markers
.5 x 1.5” magnetic bookmark, perfect for our Simplified Planners, Journals, Workbooks, and more!
BERRY STRIPE PGM026-BS
TRELLIS PGM026-CT
PINEAPPLE CHARM PGM026-PC
CAROLINA
BLUSH HYDRANGEA MNB026-BH
CAROLINA
Brass Pen Clips
.9 x 2.75”, soft-touch leatherette, shiny gold with engraved pineapple
Click Pens
Stainless steel pen body with beautiful full-color design and gold hardware
BLUE PINSTRIPE PENCLP-07
NAVY PENCLP-01
EVERGREEN PENCLP-08
MISTY MEADOW
PENCLP-09
BLUSH PENCLP-03
COTTAGE FLORAL PEN006
CAROLINA TRELLIS PEN009
CAMP GINGHAM PEN007
BLUSH HYDRANGEA PEN008
Gel Pen Set
Set of 5.5” long gel pens with 0.5mm pen tip, plastic pen body and clip. Features 7 ink colors with coordinating gingham pattern.
GELPEN-01
Twist Pen Set
5.1 x .3” pens with black refillable ink and embossed pineapple ends beautifully packaged in a patterned, two-piece box
PST007
Mechanical Pencils
Full-color, stainless steel mechanical pencil measuring 5.4” long. Featuring brass accents, eraser under gold cap, and .7mm #2 graphite. Refillable.
Highlighter Set
Set of 3 double-ended highlighters featuring 6 colors
HAPPY STRIPE | MCP001
MISTY MEADOW | MCP003
GOLD DOT | MCP002
Sticky Flag Set
8 x 2 x .4”, 480 flags with magnetic flap closure
Paper Clips
Set of 12 paper clips in a variety of shapes, approximately 1” tall
4 pages of stickers per set
Sticker Books
Over 900 stickers in a foil-stamped book
Sticker Sets
4 pages of stickers per set
TRIANGLE CORNERS STK023
ICONS STK003
MODERN MONOGRAM VSP002
MODERN COLOR-CODING STK002-NHS
SIMPLE WELLNESS STK021
CLASSIC MONOGRAM VSP001
HAPPY STRIPE FLAGS STK001-NHS LABELS STK004
SIMPLE MEALS
STK022
VARIETY STK008
DATED STICKER PACK STK020
Index Tab Set
Set of 6 colorful metal index tab clips, each measuring .87” x .67” with a gold foil pineapple embellishment ITS001
Binder Clip Set
Set of 6; 1.25” binder clips with full-color pattern and gold handles
BCS025
Paper Goods
Her to-do list is in three places and she can’t find any of them.
This collection exists to fix that. Journals, notepads, notebooks, workbooks, legal pads — every piece is designed to get the load out of her head and onto paper, in a way that feels good to look at and easy to use. Thoughtfully designed, intentionally sized, and built for the woman who believes pen and paper is the system that works.
Embroidered Journal
Our first-ever embroidered journal! 7 x 9.25”, hardcover with beautiful embroidered front cover and spine, 200 lined pages, and ribbon page marker.
JNL015
Sentiment Journals
7 x 9.25”, hardcover with gold foil, 200 lined pages, and ribbon page marker
CAROLINA | JNL002
NAVY | JNL001
Back cover: “less rush, more rhythm”
LUNA MOTHS | JNL013
Back cover: “less worry, more hope”
SAGE | JNL003
Back cover: “less great, more good”
BLUSH | JNL005
Back cover: “less chasing, more cherishing”
Back cover: “less fast, more slow”
RASPBERRY | JNL006
Back cover: “less stuff, more treasures”
YELLOW | JNL004
Back cover: “less busy, more balance”
SWANS | JNL014
Back cover: “less apathy, more love”
Heirloom Linen Journals
7 x 9.25”, hardcover with gold foil, 200 lined pages, and ribbon page marker
BLOCK FLORAL | JNL011
CELESTIAL | JNL010
CHEETAH | JNL016
GRACE | JNL008
GRATITUDE | JNL007
7 x 9.25”, hardcover with gold foil, 200 dot-grid pages, and ribbon page marker
JNL009
Back & Forth Journal
7 x 9.25”, hardcover with gold foil, 200 lined pages, and ribbon page marker
JNL012
Dapperdesk Leatherette Journal
7 x 9.25”, flexible leatherette cover with gold foil, 200 lined pages, and ribbon page marker
French Blue Leatherette Folio
9.5 x 12.2” case with soft-touch leatherette cover, 8 x 10” perforated legal pad, pocket, & elastic pen loop
Legal Pad Sets
Set of 2; 8 x 10” perforated legal pad with 50 perforated pages and linen binding with gold foil
FAWN & IVORY | DDL001
NAVY & CAROLINA | LPS001
Notebooks
8” x 10”, 150 lined pages with gold wire-o binding
CAROLINA TRELLIS | NBK012
CAROLINA TRELLIS | NBK011
Mid-Size Notebooks
6.5 x 9” saddle-stitched notebook with 48 lined pages
Top Spiral Notebooks
8 x 5.25”, 100 lined pages with gold wire-o binding and gold foil cover details
MISTY MEADOW
MDSNBK-05
RASPBERRY RIBBON MDSNBK-06
BLUSH BOTANICAL MDSNBK-07
CLUB STRIPE
MDSNBK-08
Habit Tracker Notepad
7 x 3.5” notepad with 76 pages, full color, and gold foil
Routines Notepad Set
Set of 2 notepads measuring 4 x 4.5”; 52 pages per notepad
Notepads
LISTS ARE MY LOVE LANGUAGE NOTEPAD NPD017
5 x 11”
76 pages with gold foil magnetic
5 x 7.5”
MEADOW NOTEPAD | NPD028
100 pages and custom cutout corner detail
100 pages
| NPD026
4.25 x 5.5”
100 pages
CREAM STRIPE NOTEPAD
MISTY
FLORAL STRIPE NOTEPAD | NPD029
4.25 x 5”
8 x 10”
|
100 sheets with gold foil
WEEKLY CLEANING NOTEPAD NPD018
5 x 11”
76 pages with gold foil magnetic
BOW NOTEPAD | NPD024
4 x 6”
104 lined pages and gold foil
SCALLOP LINED
GOLD
Desktop
Her desk is where a lot of the load lands. It should feel like a place she wants to be.
The Simplified desktop collection brings the same intentionality to her workspace that the planner brings to her schedule. Leatherette file folders, pen cups, a scalloped mousepad, the jumbo Grace Not Perfection eraser — these are pieces that work hard and look like they belong together. Polish and practicality. That’s the thing.
Quilted E-Reader Case
6.75 x 8.25”, quilted fabric exterior with soft padding, fabric liner, gold metal pineapple emblem, and magnetic closure.
Leatherette Tech Case
15.25 x 10.75”, leatherette exterior with padded interior and magnetic gold button closure
LTC-BF
Leatherette File Folders
Structured file folder measuring 12.5 x 10.5” with leatherette exterior and fabric interior
IVORY | LFF001
Pineapple Pen Cup
A beloved bestseller! 3.1” diameter x 4.3” tall metal pen cup featuring beautiful gold finish and felt bottom with gold foil detail
PPC001
FRENCH BLUE | LFF002
Desk Accessories
PINEAPPLE CERAMIC TRINKET TRAY
CTD001
5” ceramic tray gold foil
NAVY HYDRANGEAS SCISSORS
SCI001
8” sturdy metal navy blades, gold details, full-color handle
PATTERNED PEN CUPS
HAPPY STRIPE | PPC002
NAVY HYDRANGEAS | PPC003
3.5 x 3.5 x 4.3” removable dividers soft-touch paper wrap
SCALLOPED MOUSEPAD
MPD001
9.5 x 7.75” leatherette scallop edging with gold foil
MEASURING TAPE
MST001
2.25” wide, retractable 60” tape leatherette casing with gold pull
TAPE DISPENSER
TDS001
4.7 x 2.5 x 1.3” acrylic gold foil
GRACE NOT PERFECTION JUMBO ERASER
ERA002
5 x 2 x 1” oversized white eraser Carolina blue lettering
Home & Kitchen
The kitchen is usually where the mental load is heaviest. The meal plan, the grocery list, the thing she forgot to defrost.
This collection gives her practical, beautiful tools for the room where a lot of her managing actually happens. From the recipe binder to the weekly meal planning notepad to the Simplified Cookbook — the one written for the woman who needs to get food on the table without losing her entire afternoon — every piece is designed to make the everyday feel a little more handled.
Recipe Binder
12 x 12.3 x 2” binder featuring hand-drawn illustrations, gold foil details, gold metal corners, and 1.5” gold binder rings. Contents include 8 blank tabbed divider pages, 10 page protectors, 4 kitchen reference pages, 10 recipe pages, and a sheet of clear stickers with 20 themed seals of approval and 24 printed tab divider labels.
BIN002
The Simplified Cookbook
Emily Ley — entrepreneur, wife, and mom of three — has written the cookbook she always needed: an easy guide to getting food on the table without sacrificing your entire day, your relationships, or your sanity.
TSC001
Recipe Binder Page Pack
Expansion pack for the Simplified Recipe Binder; features 25 pages (24 recipe pages and 1 perpetual grocery list page), 25 page protectors, and 1 sheet of clear stickers with 30 themed seals of approval
Weekly Meal Planning Notepad
6 x 9” notepad featuring 52 perforated pages with gold foil
NPD027
Can & Coffee Coolers
Neoprene with gold embroidered logo tag
BERRY STRIPE
CCLREG-BS
CAROLINA TRELLIS
CCLCOF-CT
PINEAPPLE CHARM
CCLCOF-PC
BLUSH HYDRANGEA
CCLSLM-BH
BLUE PINSTRIPE
CCLSLM-BP
BLUSH BOTANICAL
CCLREG-BB
Mug
4.5 x 3.25” mug with 16oz capacity, full-color design, and gold foil handle and rim detail
Coaster Set
Set of 4 ceramic coasters measuring 4.25 x 4.25” with full-color design and cork backing
CST001
PINEAPPLE CHARM | MUG004
Workbooks
6.5 x 8.5” workbook with 100 themed pages and gold wire-o binding
HOSTING WORKBOOK WBK009
WELLNESS WORKBOOK WBK004
ENTREPRENEURSHIP WORKBOOK | WBK001
NEW MOMS WORKBOOK
MEALS WORKBOOK
TRAVEL WORKBOOK WBK006
PROJECTS WORKBOOK
FAITH WORKBOOK
FINANCES WORKBOOK WBK007
FRIENDSHIP WORKBOOK
Acrylic Wall Calendars
Acrylic wall calendars with fine-tip black dry erase marker, wall mounting hardware, and beautifully simple navy calendar design with navy pineapple crest logo.
MONTHLY ACRYLIC WALL CALENDAR | AWC001
18 x 24” x 5mm
WEEKLY ACRYLIC WALL CALENDAR | AWC002
18 x 6” x 5mm
Cling Sticker Set
Set of 2 cling sticker sheets measuring 8 x 10” designed to accessorize the Simplified Acrylic Wall Calendar
COLOR-CODING | CSP001
Travel
She’s finally going somewhere. She’d like to get there without losing her passport.
The Simplified travel collection brings the same intentional design to the chaos of getting out the door — and staying organized once she arrives. Train cases, jewelry organizers, luggage tags, passport holders, mini wallets, and cord organizers, all in patterns she’s glad to pull out at the airport. Functional, premium, and unmistakably Simplified.
Travel Jewelry Organizer
Embroidered velvet jewelry organizer, perfect for travel! Features gold zipper teeth, pineapple zipper pull, tassel detail, and interior sections. Measures 1.5” tall x 3” diameter.
Leatherette Train Case
Set of two travel bags with colorful design, gold zipper, and gold pineapple zipper pull. Large bag measures 9 x 6 x 6.5” with leatherette exterior and piping details, soft protective padding layer, and printed cotton inside liner. Features multiple interior compartments with both fixed and elastic materials. Medium bag measures 7 x 5 x 1.5” and features TSA-compliant clear sides with printed leatherette trim. Packaged in a cello bag with gold foil tags.
IVORY FLORAL | TJO001
NAVY FLORAL | TJO002
MISTY MEADOW | TRC001
RAINBOW ROW | TRC002
Leatherette Clear Travel Bags
7.5x 5.5 x 2.2” leatherette bag with clear window, gold foil logo, gold zipper, and gold pineapple zipper pull
Quilted Blush Pouch
5 x 9”, quilted fabric exterior with fabric liner, gold pineapple crest embroidery, gold zipper, and gold pineapple zipper pull
NAVY | CTB001
BLUSH | CTB002
POU022
Passport Holder
Leatherette passport holder measuring 5.5 x 4.25” (folded) featuring gold foil details and interior pockets. Packaged in a cello bag with a gold foil label.
Leatherette Key Chain
5.7 x .8” patterned leatherette key chains with gold hardware. Packaged in an ivory box with gold foil details.
MISTY MEADOW | KEY003
RAINBOW ROW | KEY004
MISTY MEADOW | PPH001
RAINBOW ROW | PPH002
Luggage Tag
Leatherette luggage tag measuring 2.75 x 4.33” featuring gold hardware and removable, double-sided informational card. Packaged in an ivory box with gold foil details.
Mini Wallet
Leatherette mini wallet measuring 4.25 x 3” featuring scalloped edging, gold snap-button closure, 2 interior sections, and gold foil logo. Packaged in a cello bag with a gold foil label.
MISTY MEADOW | LLT001
MISTY MEADOW | MWL001
RAINBOW ROW | LLT002
NAVY | MWL002
Keepsakes
She doesn’t want to forget any of it. She just never has time to write it down.
The Keepsakes Collection exists for the moments she keeps meaning to capture — the school years that blur together, the holiday traditions she wants her kids to remember. The School Years Book and Holiday Memories Book are designed to make that easy. Not precious or overwhelming. Just a place that holds it, year after year, so she doesn’t have to hold it in her head.
These are the gifts that get pulled off the shelf in twenty years. Stock them like it.
Holiday Memories Book
13.25 x 10.5” linen hardcover binder with gold 6-ring binding, gold foil liner, 80 pages (40 sheets front and back), and double-sided pocket page.
School Years Books
9.5 x 8.25” linen hardcover binder with a gold foil liner, 18 pages, and 1 double-sided pocket page
BLUSH | SYB002
NAVY | SYB001
FAWN | SYB004
SAGE | SYB003
Gifts
The woman who carries everything deserves something that sees her.
This is the section for the customer who’s shopping for her best friend, her sister, her mom — the woman in her life who loves her life and is always, somehow, one step behind. Enamel charms, the Gallery Wall puzzle, Emily’s books, the Grace Not Perfection necklace, and the engraved bookmark. Gifts that feel personal because the brand they’re from actually is.
Charms
Gold enamel charms measuring 1 to 1.5 inches tall with colorful designs and gold hardware. Packaged in an ivory box with gold foil details.
Content, page counts, and details available at EmilyLey.com SURE AS THE SUNRISE SAS001 YOU’RE ALWAYS ENOUGH YAE001 YOU’LL ALWAYS HAVE A FRIEND YAHAF-01 NEAR IN THE NIGHT NIN001 WHEN LESS BECOMES MORE WLBM01
GRACE NOT PERFECTION FOR YOUNG READERS GNP003
GRACE NOT PERFECTION GNP001
Grace Not Perfection Necklace
24K gold-plated brass pendant measuring .75” with “Grace Not Perfection” engraving on an 18.5” 24k gold-plated brass chain with 2” extender
Engraved Bookmark
Gold metal bookmark measuring 4.7 x 1.25” with an engraved design and navy tassel
NLC001
Holiday & Gifting
Her favorite time of year is also her most overwhelming one. We can help with that.
The Simplified Holiday Collection is for the woman who wants the season to feel like the season — not like a project she’s behind on. New gift bags, the Nutcracker puzzle, holiday scissors, and a mug she’ll reach for every morning from Thanksgiving to New Year’s. Every piece is designed to make her holidays feel a little more handled and a lot more joyful.
Beautiful enough to gift. Practical enough to keep for herself.
Large Gift Bag
13” x 12.5” x 4” bag featuring cotton ribbon handle and tag with gold foil details
Medium Gift
9.5 x 8 x 4” bag featuring cotton ribbon handle and tag with gold foil details
BERRY STRIPE | BAG005
EMERALD FLORAL | BAG004
Bag
Holiday Scissors
The best you’ll find! 8” sturdy metal scissors with gold blades, gold details, and full-color handles
Mug
4.5 x 3.25” mug with 16oz capacity, full-color design, and gold foil handle and rim detail
5 x 11” magnetic notepads featuring 76 pages with full-color design
Gift Wrap Rolls
96 x 30” continuous gift wrap roll featuring full-color design with inside cutting grid guides
NUTCRACKERS |
WRP007 gold foil
PISTACHIO PLAID | WRP008
HAPPY STRIPE | WRP009
BLOCK FLORAL | WRP010
Gift Wrap Sheets
3 rolled, full-color sheets measuring 19.5 x 27” each
CAROLINA GINGHAM WRP002
MISTLETOE BOWS WRP003
CHERRY BLOSSOMS WRP005
BLUSH ORANGES WRP004
PINEAPPLE STAMP WRP006
Ribbon
Luxurious grosgrain gift ribbon measuring 1.5” wide x 21’ long
PINEAPPLE STAMP | RIB001
BLUSH STRIPE | RIB002
Hang Tags
Set of 8 tags with satin ribbon packaged in a cello bag
Gift Tag Sticker Set
8 pages per set packaged in a cello bag
GOLD FOIL | LBL002
HAPPY STRIPE
MERRY CHRISTMAS DARLING TAG001
CHERRY BLOSSOMS TAG002
BLUSH ORANGES TAG003
Wholesale Terms
We are so grateful for the opportunity to partner with our retailers. 407-536-6461 • Wholesale@EmilyLey.com
ABOUT OUR BRAND
Simplified is a premium planner company for overwhelmed women. We make tools that give her back a sense of control — and a community that makes her feel like she’s not doing it alone. Emily Ley founded Simplified in 2008 because she was her customer first. Every product in this catalog comes from that same place: lived experience, genuine need, and a deep belief that a good system makes everything else easier. We’ve been doing this for 18 years. We do it better than anyone. Every January, the Simplicity Challenge brings thousands of women together to simplify their lives one small task at a time. It goes viral because it works. That’s the model for everything we make: problem first, joy driven, and built for the woman who is carrying more than most people can see. We are not for everyone. We are exactly right for her. And when your customers find us, they tend to stay.
ONLINE SALES
Please note, pre-orders of Simplified Planners are not allowed before they are in hand. Minimum retail pricing for all items is available in the back of this catalog. Amazon, eBay, Walmart. com, and other third-party online sales are strictly prohibited. We reserve the right to terminate any partnerships who fail to comply with this policy.
PRE-ORDERS
Orders placed for products with future release dates will ship complete when all items are available to ship. If you would like to receive items as available, we are happy to accommodate this on request and will create separate orders accordingly. Please note that any orders that are split will incur shipping charges as items are shipped. Pre-orders can be placed via email, through our Faire shop, or with a Daniel*Richards sales representative.
ORDERING & PAYMENT
$250 minimum for opening orders, $150 minimum for reorders. Orders can be placed via email, through our Faire shop, or with a Daniel*Richards sales representative. Payments can be made by check or credit card (Visa, MasterCard or American Express). All payments are processed at the time of shipment. Please inquire if you are interested in Net30 terms (existing customers only). Orders can be placed via email to wholesale@emilyley.com
SHIPPING
All shipping costs are charged at the time of order shipment and will be included in your final invoice. All paid orders will ship in 2-3 business days unless otherwise noted. If you prefer a later shipping date, please let us know upon placing your order. Please note that freight orders or special shipping requests require additional processing time. Any international duties or customs fees are the responsibility of the buyer.
CANCELLATIONS & RETURNS
All cancellations must be made within 24 hours of placing your order. Returns are approved on a case-by-case basis and must be made and postmarked within 7 days of receiving your order. Simplified will issue a return shipping label. Cost of return shipment is the responsibility of the buyer. All product must be unused and in the original packaging.
DISPLAY & PACKAGING
Baby Books, Big Kid Books, Gold Pineapple Pen Cups, Wedding Planners, Homeschool Planners, Mugs, and Trinket Trays may be displayed outside of their keepsake boxes.
TERMS
All retailers must agree to the terms listed here. We reserve the right to discontinue partnership with any retailer who fails to comply.
