VEE•ZIO | Brand Book

Page 1

WELCOME TO

Savor the taste in each cup


Table of contents Flavors & Backgrounds a. Original B. Breakfast c. Bold Colors Cover design Lid design Look and feel



FLAVORS & BACKGROUNDS


Original Breakfast Bold


ORIGINAL



BREAKFAST



BOLD



COLORS



Colors

ORIGINAL

BREAKFAST

BOLD


ORIGINAL

PANTONE® DS 310-1 C C: 20 M: 0 Y: 100 K: 10

DS= Digital / SWOP C= Coated Paper PAGE= 310 C

BREAKFAST

PANTONE® Process Cyan C C: 100 M: 0 Y: 0 K: 0

DS= Digital / SWOP C= Coated Paper PAGE= 0 C

BOLD

PANTONE® Process Magenta C C: 0 M: 100 Y: 0 K: 0

DS= Digital / SWOP C= Coated Paper PAGE= 320 C


COVER DESIGN



Covers

ORIGINAL

ORIGINAL

Savor the taste in each cup

Design

12 caps 12 - 0.40 OZ (11.4G) EA NET WT 4.8 OZ (136G) Compatible with Keuring® brewers

BREAKFAST

# loveyourveezio

BREAKFAST

Savor the taste in each cup

12 caps 12 - 0.40 OZ (11.4G) EA NET WT 4.8 OZ (136G) Compatible with Keuring® brewers

BOLD

# loveyourveezio

BOLD

Savor the taste in each cup

12 caps 12 - 0.40 OZ (11.4G) EA NET WT 4.8 OZ (136G) Compatible with Keuring® brewers

# loveyourveezio



LID DESIGN



Lids

ORIGINAL

ORIGINAL

Savor the taste in each cup

# loveyourveezio

BREAKFAST

BREAKFAST

Savor the taste in each cup

# loveyourveezio

BOLD

BOLD

Savor the taste in each cup

# loveyourveezio


ORIGINAL

BREAKFAST

BOLD


TAG DESIGN



Tags

# loveyourveezio # loveyourveezio # loveyourveezio


Savor the taste in each cup

# loveyourveezio

Savor the taste in each cup

# loveyourveezio

Savor the taste in each cup

# loveyourveezio


LOOK AND FEEL



# Original


# loveyourOriginal

Savor the taste in each cup


# BreakFast


# loveyourBreakfast

Savor the taste in each cup


# Bold


# loveyourBold

Savor the taste in each cup



Savor the taste in each cup


Savor the taste in each cup


CREDITS: Agency: GMG Advertising Advertiser: Parkland Coffee Co. Product: Veezio Category: Beverages - Coffee Medium Type: Branding and Packaging Design Concept Art Director: Marco Zuniga Graphic Designer: Marco Zuniga Account director: Liza Santana / Gabriel PiĂąares See more: http://emezetacreativo.blogspot.com/2016/06/veezio-savor-taste-in-each-cup-branding_14.html


Blog: http://emezetacreativo.blogspot.com

marco zuniga Concept Art Director


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