Emerald River Cruises Reports Strong Kickoff to “Celebrate Canada, Sail the World” Promotion
Within two weeks of launch, river sales up 100% over last year’s full Canada Day sale
Vancouver, BC, July 3, 2025 – Today, Emerald River Cruises announces a strong start to it's "Celebrate Canada, Sail the World” campaign, its biggest and longest Canada Day sale to date, which launched on June 18. In the first two weeks, river bookings surpassed last year's entire Canada Day sale by 100%. The momentum peaked on June 26, when Emerald River Cruises recorded its highest single day Canadian booking volume of the year.
Further aspects of the Canada Day Sale worth noting:
To boost visibility among Canadian audiences, Emerald Cruises supported the sale through a substantial national media spend (50% more than previous year).
Through media and marketing materials, Emerald Cruises reinforced its strong Canadian identity by highlighting its dedicated Canadian call centre, head office with over 60 employees and proud track record of serving Canadian travellers since 2014.
River cruise sales are trending well above last year’s figures.
Group bookings have also seen strong growth, pacing 45% ahead year-over-year, driven by the rising popularity of Emerald Cruises’ flexible product offerings.
This continues an extremely strong year of growth for Emerald River Cruises in Canada, marked by record-breaking sales, increased demand for river cruise itineraries and a growing number of bookings from both individual travellers and groups.
Explore river offers at www.emeraldcruises.ca/riversave.
For more information or to book a once-in-a-lifetime journey with Emerald Cruises, please visit www.emeraldcruises.ca or call 855-444-0161.
All-Canadian Pricing. All-Canadian Service.
Proudly serving Canadian travellers since 2009, Scenic Group Canada has built a strong national presence with its head office in Vancouver, British Columbia, and a team of over 60 employees across the country. With an all-Canadian contact centre dedicated to supporting travel advisors and guests, the company offers personalized service and expertise tailored to Canadian travellers. All pricing is provided in Canadian dollars, offering added transparency and peace of mind when booking