Emerald Cruises & Tours Launches Integrated Holiday Campaign
In Canada, multi-channel seasonal initiatives including W Network sponsorship and a national contest with The Morning Show are inspiring travellers to explore Europe’s Christmas Markets
Vancouver, BC, December 11, 2025 – Emerald Cruises & Tours is proud to announce an exciting partnership with W Network as part of Hallmark Channel’s Countdown to Christmas, Canada’s most beloved holiday programming event The annual programming event has reached more than 5.5 million Canadians so far this year*, positioning Emerald Cruises in front of a highly engaged, loyal audience during one of the busiest travel planning seasons. In addition to the W Network, Emerald Cruises’ broader seasonal marketing efforts include a national holiday contest in partnership with The Morning Show, Canada’s #1 news and lifestyle morning program, that has generated nearly 80,000 entries This approach reinforces Emerald Cruises’ goal of positioning its river cruise collection as a top choice for Canadian travellers seeking premium, experience-driven journeys during the holiday season.
This holiday campaign places Emerald Cruises at the forefront of seasonal travel inspiration, positioning European Christmas Market journeys in front of a highly engaged, relevant audience.
• Product Spotlight: The campaign spotlights Emerald Cruises’ European Christmas Market itineraries, supported by a national contest offering an eight-day river cruise from Passau to Budapest in December 2026. To date, the contest has generated an outstanding response from Canadians, receiving over 79,125 entries.
• Reach & Audience: During the first few weeks of the annual programming event, W Network ranks as the #1 specialty entertainment station for Adults 25–54 and Females 25–54**, providing strong national visibility for the campaign. Hallmark Channel’s holiday programming on W Network attracts an affluent***, loyal viewership, which is an ideal match for luxury river cruising.
• National Broadcast Feature: On November 17, Emerald Cruises was profiled on The Morning Show during a segment with Travel Expert, Claire Newell, highlighting their Christmas Market river cruises and partnership with W Network. The segment is available on YouTube.
Share the Contest with Your Clients:
One lucky winner and a guest will enjoy an eight-day luxury river cruise valued at over $11,500, sailing in December 2026 from Passau, Germany to Budapest, Hungary. We encourage you to share the contest link with clients who would love to experience the festive charm of Europe’s Christmas Markets firsthand in 2026. The contest remains open until December 28, 2025.
Visit www.emeraldcruises.ca/christmas-cruises for more details regarding cruise itineraries. For more information about Emerald Cruise’s award-winning river cruises, or to book travel, please visit www.emeraldcruises.ca or call 855-444-0161. Discerning guests may also contact their Professional Travel Advisor to book their river journey. ###
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Sources:
*Numeris PPM Data, Total Canada, CTC’25 (10/17/2025 to 11/16/2025) – confirmed until 11/02/2025, M-Su 2a-2a, W Network, Ind.2+ CumRch(000).
**Numeris PPM Data, Total Canada, CTC'25 (10/17/2025 to 11/16/2025) - confirmed until 11/02/2025, M-Su 2a-2a, W Network, AMA(000), rank based on CDN SPEC COM ENG stations (excluding sports stations), Ind.2+, A25-54, F25-54.
***Source: Numeris PPM Data, Total Canada, CTC’25 (10/17/2025 to 11/16/2025) – confirmed until 11/02/2025, M-Su 2a-2a, W Network, affluent = HHI $125k+, based on comp% of A18+ AMA(000), index vs total TV.
Andrea Mancini, Casacom ScenicGroupCA@Casacom.ca
Sources:
*Numeris PPM Data, Total Canada, CTC’25 (10/17/2025 to 11/16/2025) – confirmed until 11/02/2025, M-Su 2a-2a, W Network, Ind.2+ CumRch(000).
**Numeris PPM Data, Total Canada, CTC'25 (10/17/2025 to 11/16/2025) - confirmed until 11/02/2025, M-Su 2a-2a, W Network, AMA(000), rank based on CDN SPEC COM ENG stations (excluding sports stations), Ind.2+, A25-54, F25-54.
***Source: Numeris PPM Data, Total Canada, CTC’25 (10/17/2025 to 11/16/2025) – confirmed until 11/02/2025, M-Su 2a-2a, W Network, affluent = HHI $125k+, based on comp% of A18+ AMA(000), index vs total TV.