CARHARTT FORCE SUN DEFENDER™
FIGHTS SWEAT, DRIES FAST AND DELIVERS UPF 40+ PROTECTION
CARHARTT FORCE SUN DEFENDER ™
SUN PROTECTION TOUGH ENOUGH FOR THE JOBSITE
OBJECTIVES
Shift consumer perception that Carhartt is known as heavy, brown and for winter into a brand that’s light, colorful, and built to take on every season, yet just as durable as ever.
CUSTOMER PROFILE
Consumers in hot & sunny climates and in need of lightweight, sun protection and fast drying performance. Consumers in need of a more long-lasting option to wear on the job than what’s in market.
KEY MESSAGES
1. Carhartt has a lightweight, long-lasting solution to combat hot and humid conditions as well as protection from the sun’s harmful UV rays.
2. Carhartt has breadth of UPF 40+ protection from the sun’s harmful UV rays, durable enough for the job site.
CARHARTT FORCE SUN DEFENDER™
CARHARTT FORCE SUN DEFENDER™
CARHARTT FORCE SUN DEFENDER™
SUN PROTECTION TOUGH ENOUGH FOR THE JOBSITE
GEAR THAT WICKS SWEAT AND DRIES FAST.
CARHARTT FORCE SUN DEFENDER™ WITH UPF 40+.
CARHARTT FORCE SUN DEFENDER ™
CARHARTT FORCE SUN DEFENDER™
3-IN-1 SUN PROTECTION
CARHARTT FORCE SUN DEFENDER™ WICKS SWEAT, DRIES FAST AND WITH UPF 40+ PROTECTION
CARHARTT FORCE SUN DEFENDER ™
