Creative
OUTCOME
Zandra Rhodes x papier Journal Designs
Iconic Wiggle Print
Zandra Rhodes x papier Notebook Designs
Zandra Rhodes x papier Diary Designs
WHERE IS
The Event? The event to launch Zandra Rhodes X Papier will be hosted at EL&N Cafe in Wardour Street, London. EL&N Cafe is the leading ‘Instagrammable’ cafe and lifestyle brand. Everything that they make is irresistably chic, pink perfection. Their products help their customers create picture perfect moments, from various delicious sweet treats, hot drinks, savoury dishes and lots more. The decorations make you feel as if you’re in a fairytale. Customers can enjoy an incredible atmosphere alongside the tasty food.
WHAT
Is The Event?
The event is going to be a brunch at EL&N Cafe. EL&N Cafe is the perfect brunch spot to host the Zandra Rhodes X Papier launch event, as it compliments Zandra’s aesthetic perfectly, as well as the new collection. EL&N Cafe Wardour Street will be hired out for the event, and all guests will receive a welcome gift, a £5 gift voucher to spend on the collection and a branded cupcake. During the brunch, there will be a raffle where the winner will win three products from the collection of their choice. The event will be the main way to promote the collaboration, as the guests will use their social media platforms to raise awareness and hype around the new collection.
Photo shoot of Cupcakes
THE
Guest list part 1
Product Manager of Papier- Jack Hendon
Dame Zandra Rhodes
Editor of ES Magazine- Ben Cobb
Founder & CEO of Papier- Taymoor Atighetchi
Illustrator- David Downton
THE
Guest list part 2 TikTok Content Creators: Inviting social media content creator’s to the event will be crucial for promoting the collaboration as they can use their platforms to draw attention to it.
Danielle Sara Jane- Has 71.7K followers on TikTok and has promoted Papier various times, for example in a video about getting organised for university
Aishat Ami- Has 56.3K folllowers on TikTok and uses a Papier wellness journal everyday and shows how they can benefit you
Jess Molly Bell- Has 33.5K followers on TikTok and uses a Papier planner every morning as part of her morning routine
Bella Oggioni- Has 53.4K followers on TikTok and has created various Papier haul videos showing what she has bought
HOW WILL THE EVENT LOOK? Mood Board of Ideas
Pink vibe & aesthetic flowing throughout the venue
Spread out seating to fit all visitors in
Flowers & flower walls
Warm & inviting feel throughout
Napkins
Name Cards
Food and drink
Breakfast
Mood Board
Mocktails
Coffee
Fizzy Croissants
MENU
Menu
For the Event
ALL DAY BRUNCH AÇAI SMOOTHIE BOWL DUTCH BABY PANCAKE FRENCH TOAST- NUTELLA, MAPLE SYRUP, LOTUS EGGS BENEDICT SMASHED AVACADO TOAST
SAVOURY DISHES CHICKEN CAESER SALAD MOZZARELLA OR CHICKFOCACCIA SANDWICH GRILLED AUBERGINE SALAD CHICKEN SCHAWARMA WRAP WITH CHIPS
SPECIAL MOCKTAILS OMBRÉ PASSION FRUIT CHEMEX STRAWBERRY OR RASPERY MOJITO NUTELLA MARTINI BUTTERFLY PEA FLOWER STRAWBERRY GRANITA COFFEE CRÈME
invite
To send to Guest List
ZANDRA RHODES X PAPIER Bottomless Brunch You’re invited!
@ EL&N CAFÉ SAT JULY 13TH 112 Wardour Street, London
REFERENCES EL&N Cafe London (2023) EL&N Wardour Street. Available at: https://elnlondon.com/pages/wardour (Accessed 06.11.23) We Heart (2021) Billed as "London's most Instgrammable hotspot", EL&N arrive in Soho with a now familiar bolt of brightness and candy pink... Available at: https://www.we-heart.com/2021/10/20/eln-london-soho-wardour-street/ (Accessed 06.11.23) Twitter (X) (2021) Looking for your next brunch destination? EL&N Wardour Street is our new Instagrammable hotspot, for more info, visit our website. Available at: https://twitter.com/elnlondon/status/1396820847042695172 (Accessed 06.11.23) Facebook (2023) EL&N London UK. Available at: https://www.facebook.com/elnlondon/ (Accessed 06.11.23) Secret London (2023) The Powerfully Pink, Flower-Filled London Cafés That Instagram Loves • EL&N. Available at: https://secretldn.com/elan-cafe-pink-flowers-london/ (Accessed 08.11.23) Chicmi (2020) Zandra Rhodes x Voewood. Available at: https://www.chicmi.com/event/zandra-rhodes-x-voewood-london-march-2020/ (Accessed 10.11.23) LinkedIn (2023) Taylor Atighetchi. Available at: https://uk.linkedin.com/in/taymoor-atighetchi-b4885622b (Accessed 10.11.23) LinkedIn (2023) Jack Hendon. Available at: https://uk.linkedin.com/in/jackhendon (Accessed 10.11.23) AnOther Magazine (2022) 50N Questions With Ben Cobb. Available at: https://www.anothermag.com/design-living/14355/50-questions-with-ben-cobb-tiger-of-sweden-collaboration-interview (Accessed 10.11.23) The Standard (2015) David Downton’s My London. Available at: https://www.standard.co.uk/lifestyle/david-downtons-my-london-a3129251.html (Accessed 10.11.23) TikTok (2022) Danielle Sara Jane. Available at: https://www.tiktok.com/@daniellesarajane/video/7137682411235724549?q=papier&t=1701953527984 (Accessed 12.11.23) TikTok (2023) Aishat Ami. Available at: https://www.tiktok.com/@aishatami/video/7222720553067515162?q=papier&t=1701953527984 (Accessed 12.11.23) TikTok (2022) Jess Molly Bell. Available at: https://www.tiktok.com/@jessmollybell/video/7171536217010343174?q=papier&t=1701953527984 (Accessed 12.11.23) TikTok (2023) Bella Oggioni. Available at: https://www.tiktok.com/@bells.og/video/7298390428703902981?q=papier&t=1701953527984 (Accessed 12.11.23) Twitter (X) (2021) Looking for your next brunch destination? EL&N Wardour Street is our new Instagrammable hotspot, for more info, visit our website. Available at: https://twitter.com/elnlondon/status/1396820847042695172 (Accessed 16.11.23) Pinterest (2023) London’s Most Inspiring Restaurant Décor - Audenza. Availeble at: https://www.pinterest.co.uk/pin/950892908798201578/ (16.11.23) Pinterest (2023) No title. Available at: https://www.pinterest.co.uk/pin/196399233743397949/ (Accessed 16.11.23) Pinterest (2023) Cafe aesthetics - Elan. Available at: https://www.pinterest.co.uk/pin/196399233743397934/ (Accessed 16.11.23) EL&N Cafe London (2023) EL&N Wardour Street. Available at: https://elnlondon.com/pages/wardour (Accessed 16.11.23) Pinterest (2023) No title. Available at: https://www.pinterest.co.uk/pin/196399233743397993/ (Accessed 17.11.23) Pinterest (2023) Baby Pink Table Crystals. Available at: https://www.pinterest.co.uk/pin/196399233743398014/ (Accessed 17.11.23) Pinterest (2023) ITALIAN SUMMER INSPIRED | WEDDING THEME | WEDDING FLORALS | BRIGHT FLORALS | STYLED WEDDING. Available at: https://www.pinterest.co.uk/pin/196399233743398040/ (Accessed 17.11.23) Pinterest (2023) Proof That Pink Weddings Will Always Be In Style - Weddingbells. Available at: https://www.pinterest.co.uk/pin/196399233743398063/ (Accessed 17.11.23) Pinterest (2023) Pink Sparkle Heart Charm Beads for Jewelry Making, Valentine's Day Beads for Necklace, Glitter Heart Beads, Heart Shaped Beads. Available at: https://www.pinterest.co.uk/pin/196399233743398073/ (Accessed 17.11.23) Pinterest (2023) No title. Available at: https://www.pinterest.co.uk/pin/196399233743398084/ (Accessed 17.11.23) Pinterest (2023) Valentine's Day Table Decorations. Available at: https://www.pinterest.co.uk/pin/196399233743398008/ (Accessed 17.11.23) Twitter (X) (2022) EL & N London. Available at: https://twitter.com/marwasbm/status/1526579901624639490 (Accessed 19.11.23) Pinterest (2023) BLOOMING BREAKFASTS AT ELAN CAFE. Available a: https://www.pinterest.co.uk/pin/196399233743398135/ (Accessed 19.11.23) Pinterest (2023) High Tea Black Women. Available at: https://www.pinterest.co.uk/pin/196399233743398136/ (Accessed 19.11.23) Pinterest (2023) Spot Instagram à Londres : découvrez dix cafés incontournables à Londres. Available at: https://www.pinterest.co.uk/pin/196399233743398131/ (Accessed 19.11.23) Pinterest (2023) Pink drink of dreams. Available at: https://www.pinterest.co.uk/pin/196399233743398174/ (Accessed 19.11.23
REFERENCES Pinterest (2023) elan_cafe on Instagram: Create our best selling Ombré Passion Fruit Cooler with us. Available at: https://www.pinterest.co.uk/pin/196399233743398176/ (Accessed 19.11.23) Pinterest (2023) THE MOST INSTAGRAMMABLE CAFE IN LONDON. Available at: https://www.pinterest.co.uk/pin/196399233743398178/ (Accessed 19.11.23) Pinterest (2023) EL&N Instagrammable Cocktails. Available at: https://www.pinterest.co.uk/pin/196399233743398214/ (Accessed 19.11.23) Pinterest (2023) Cafe aesthetics - Elan. Available at: https://www.pinterest.co.uk/pin/196399233743397934/ (Accessed 19.11.23) The Guardian (2020) Zandra Rhodes reveals lockdown cancer diagnosis. Available at: https://www.theguardian.com/fashion/2020/nov/26/zandra-rhodes-reveals-lockdown-cancer-diagnosis (Accessed 21.11.23)