OCTOBER 2022
Volume 46, No 8
BETA 2022
INTERNATIONAL Report, pictures and award winners
CHRISTMAS CRACKERS! PRACTICAL PRESENTS TO BOOST SEASONAL SALES
PLUS
ETN is the official media partner of BETA International
2023 • BEST-SELLING SUPPLEMENTS • RETAILER IN THE HOT SEAT • MAKE THE MOST OF BLACK FRIDAY
September
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ETN | PEOPLE
Westgate has appointed Samantha Finlay as its new commercial sales director for the UK and Europe. She joins the supplier after 13 years with Interact Medical, which provides locums to the medical profession. Samantha’s new role sees her managing UK and European sales for all Westgate brands, as well as being the representative for key accounts in the south-east. “While a challenging time for all in retail, Westgate has an abundance to offer the equestrian, pet and country industry – and an aggressive sales strategy to match,” she said. A keen equestrian, Samantha works alongside group CEO, David Mitson. The group which owns Westgate is also home to Science Supplements, Mark Todd Collection, JHL and StableKit.
Jayne Cunningham from Insight Equestrian has joined the Shaws Equestrian team. Jayne, who is an independent agent, is covering northern England and Scotland. She has special responsibilities for Tredstep boots and clothing, Myler Bits, Sabbot Headwear, Skimp Belts and Tech 1 Saddles, all of which Shaws Equestrian distributes. “Jayne is well-known and respected in the trade for her professionalism and positivity. We are absolutely delighted to welcome her onboard,” said Monty Stuart Monteith, managing director of Shaws Equestrian. Jayne says she’s “super excited to bring new opportunities to our retailers across the north and Scotland.”
Danielle Gautrey has joined bedding supplier Sundown Products as sales manager. She’s providing customer service and sales support to retailers as well as helping to develop new products for the pet, equine and livestock sectors. Midlands based Sundown Products manufactures equine bedding, commercial poultry bedding and fibre pellet livestock feed. Danielle was previously with Dengie for 16 years, initially as an area sales manager then as regional manager. “I’m excited to have joined the Sundown team,” she said. “I’m looking forward to growing the brand and product range, and getting our high-quality bedding products into more stores to facilitate Sundown’s growth.”
Lincolnshire based haynet supplier Trickle Net is supporting event rider Yasmin Ingham who with Banzai Du Loir won the individual gold medal at the world championships. Said Trickle Net founder Ellen Chapman: “Yasmin is a wonderful ambassador because she really understands why our products make such a difference to sports horse performance.” Yasmin, who’s based at Pewitt Stud, Cheshire, described Trickle Net as “a game changer for my greedier horses’ management.” (Photo: @definethelight)
SEIB Insurance Brokers have been working with show horse producer and television stylist Alex Osborn on a series of social media videos to promote the SEIB Winter Novice Showjumping championship and SEIB Search for a Star amateur showing series. Alex, pictured with SEIB’s Nicolina MacKenzie presenting a prize to Nicole Pavitt at Hickstead, previously worked as celebrity coordinator for The Des O’Connor Show. Joules has hired Jonathon Brown as its chief executive officer. A former omni channel director at John Lewis and most recently CEO at Compare the Market, he was due to begin his new job on 30 September. Joules announced an 8% drop in retail sales in August, triggering a 34% slide in its share price and a profit warning to be issued. 14 | EQUESTRIAN TRADE NEWS OCTOBER 2022
After she’s finished riding for the day, international eventer Phoebe Locke loves to kick off her boots and slip into Chatham deck shoes. “They’re perfect for around the yard and ideal for teaching – they’re practical and as well as smart,” says the rider. Phoebe adds that she’s always keen to support a British label. “I’ve represented Great Britain six times now, so it’s lovely that Chatham are based not too far from my home in Somerset, and are also a British born brand.” Charles Owen In the 7 September edition of the ETN newsletter, a story appeared about Ian Mitchell leaving Charles Owen. In it, we quoted CEO Dave Derby in an extract from a personal email. This should not have happened. We regret any difficulties caused by this.
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Photo: @definethelight
People
ETN | BETA INTERNATIONAL 2022
BETA INTERNATIONAL 2022 REPORT FEED & SUPPLEMENTS WINNER
Product name: Joint Support Cookies Company name: Premier Performance
BETA INTERNATIONAL NEW PRODUCT AWARD WINNERS (SPONSORED BY EQUESTRIAN TRADE NEWS) CLOTHING & FOOTWEAR WINNER
Product name: Supreme Active Show Rider Waterproof Onesie Company name: Battles Expertly crafted, this super soft, fleece lined, waterproof children’s onesie is perfect for keeping your little one clean, dry, and warm before going into the show ring. Two full length, two way zips that run parallel to each other and split down either leg, allow for the onesie to be popped on and off in no time at all, with no need to pull over dirty boots or get your child off their pony. Featuring a hood, suede riding patch, elasticated wrist and ankle cuffs and elastic straps to the bottom of the legs. Judges said: This product is innovative, beautifully made and easy to get on. It’s a versatile product for all weathers with a breathable fabric, and it’s also good value. T: 01522 529206 E: orders@battles.co.uk W: www.battles.co.uk HIGHLY COMMENDED: Amalfi Leather Riding Boot, Shires Equestrian
28 | EQUESTRIAN TRADE NEWS OCTOBER 2022
Joint Support Cookies are a unique supplement, in bite-size form! Can be fed in place of a powdered supplement, perfect for horses that don’t receive a hard feed. Contains Glucosamine, Turmeric, Chondroitin, MSM, Boswellia, Omega 3 & Vitamin C, and a combination of vitamins, minerals, and herbs of the highest quality. Judges said: Great idea for a shortterm solution for horses that won’t take supplements. T: 01234 419410 E: enquiries@premierperformance.uk W: premierperformance.uk
GENERAL WINNER
Product name: Christmas Advent Calendar Company name: Maxima Mix ‘N’ Munch Horse treats with 100% natural ingredients, No molasses, soya or artificial colours/ flavourings, Plastic-free fully recyclable packaging. Attractive calendar featuring the very cute Miki the mini Shetland - the Maxima Mix ‘n’ Munch mascot. Four limited edition flavours not usually available in the UK - Kiwi, Wild Fruit, Apricot-Peach and Beetroot (two treatz behind each day window) Treats are in attractive shapes and colours - not your bog-standard pellets! The RRP for these premium advent calendars is £6.99 with the trade price being £3.99, giving a 75% markup. They are VAT-free. The calendars are sold in cartons of 44 and delivery is free. Judges said: It’s eco-friendly, recyclable and very saleable. Consumers will love the sustainable packaging and the competitive price point. T: 01580 878123 E: haylie.rudgley@btinternet.com W: www.maximaequestrian.co.uk HIGHLY COMMENDED: Crafty Colour-In Pony, Crafty Ponies
WWW.EQUESTRIANTRADENEWS.COM
BETA INTERNATIONAL 2022 | ETN
HORSECARE
PET PRODUCT WINNER
WINNER
Product name: Power Phaser Roll-On Company name: Leovet/ Mackey Equestrian Absolute protection against mosquitoes, horseflies, flies and ticks in roll on format. Tested and approved by the Swiss Institute for Tropical Medicine: guaranteed to be absolutely effective in repelling insects for seven hours. Permanent adhesion for seven hours, even if the hair becomes wet or sweaty. Judges said: This is a fantastic product at a good price point. It’s easy to use and very practical when out and about. It’s ideal for horses who hate spray. T: 0800 269180 Distributed by Mackey Equestrian W: www.mackey.ie
HIGHLY COMMENDED: EcoGroom, Perry Equestrian HORSEWEAR & EQUIPMENT WINNER
Product name: Oxi Zone Training Boot Company name: Shires Equestrian Temperature regulating, fly weight boots offering a higher level of all round protection. Suitable for use in multidiscipline training. Highly breathable, offering 360° ventilation. 4D impact protection with FlexFit TPU moulded outer with directional venting for protected areas, double layer EVA foam impact buffer, compression 3D mesh body fabric encourages air flow and waffle weave lining wicks away moisture. Ventilation channels are lined with fine metal mesh to prevent penetration. Judges said: This product offers a great look as well as good protection. It’s well designed, breathable and washable. Great value for money making it very saleable. T: 01568 613600 E: sales@shiresequestrian.com W: www.shiresequestrian.com
WWW.EQUESTRIANTRADENEWS.COM
Product name: Tricks & Trivia Company name: Goodchap’s Judges said: We loved this product because it helps an owner bond with their pet. It’s a great gifting idea at a fantastic price. SADDLERY & TACK WINNER
Product name: Technical & Traditional II Saddle Range Company name: Ideal & WRS Company The T&T II range has been designed to optimise panel fit for different confirmations of horse shape which enhances the already extensive options and adjustability that the T&T range has. The T&T range is becoming a firm favourite of saddle fitters both UK and globally and is a real success story for Ideal & WRS Company ltd. Judges said: A clever product at a good price. Excellent design for bespoke options and adjustability. T: +44 1922 620233 E: info@idealsaddle.com W: www.idealsaddle.com SAFETY WINNER
Product name: Pikeur-ABUS Air Luxe Helmet Company name: Shaws Equestrian The helmet has a fantastic ventilation system with 17 air channels and has the PAS015 Standard and the Kitemark. It comes in 3 shell sizes, adjustable with a dial for a perfect fit between sizes 53 and 61. Available in Black or Navy, in a wide choice of finishes. Judges said: The safety standards on this peaked helmet are a unique selling point. It’s an excellent product with good safety features. T: 01335 370737 E: info@shawsequestrian.com W: www.pikeur-eskadron.com
EQUESTRIAN TRADE NEWS OCTOBER 2022 | 29
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PET
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No petroleum mineral oils mean optimal results from the natural high quality ingredients
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ct produ d e n ally tu t leather Optim perfec e! for the ipment car u and eq
Petroleum mineral oils in many products form a barrier to the absorption of natural products. That’s why all leovet leather care products are petroleum free. Our care products contain high-quality natural fats such as wool grease (lanolin), oils and waxes to ensure leather remains supple and durable while retaining its individual character.
Available from Mackey Equestrian Freephone 0800 269180 www.leovet.de
@leovetUKIreland @leovet_uk_ireland