ETN (Equestrian Trade News) – January 2019

Equestrian Trade News

1979 2019

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y f o r

YEARS

January 2019 Volume 43, No 1 Monthly

BETA

INTERNATIONAL 2019

Official show preview

• Pull-out floorplan • New launches, feature areas, special offers

PLUS: • Is your store dog friendly?

• ETN’s exclusive CCJs • Who’s up for BETA Business Awards?

4

ANNIVERSARY

TH

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com

ETN is the official media partner of BETA International

The Voice of the Equestrian Industry

Main Sponsor

Official Media Partner

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3

... the magazine for the industry, about the industry, by the industry

AS we embark on ETN’s 40th year as a printed magazine, I feel almost David Attenborough like in my admiration for an endangered species.

It’s old hat now to remark how tangible print has so many advantages and attractions over transient digital media. What’s making print really precious is its rarity.

Companies buy advertising in a print magazine because they believe it to be good value for money; people keep print and pour over it. But unless you know how many copies of that magazine are being printed – and actually ending up in readers’ hands – how do you know how much bang you’re getting for your buck?

So next time you book an advert, of course you need to know the price. But also ask how many copies of the magazine – and your advert – will be printed. And ask how many copies are distributed, how and to whom. And can the publisher prove it?

In the old days, media buyers would ask to see a printers’ or circulation certificate. That shouldn’t have changed because you’re buying an increasingly complex package with digital and social bits thrown in.

Buying advertising without knowing a title’s print run and circulation is like buying sweets without knowing the size of the bag. It’s very tempting and can leave a sweet taste; but if you pay good money and end up with a tiny bag, you might end up choking on the very few sweets.

A number of equestrian publishers are exhibiting at BETA International. Why not ask some questions?

BETA International is putting a capital E into equestrian this year. There are more saddles, bridles and bits, bedding, riding clothing and equine care products on show than ever. It’s all hard-core horsey stuff!

And here’s the thing, the show is on for three days. You’re running a business for 365 days a year. Do the maths; you can’t afford not to go – whether it’s as a highly organised buyer or on a curious whim.

As Philip Tyler, chairman of the BETA Trade Fair Committee, says: “BETA International is a bubble. It’s an opportunity to see into the future for your business; to see hundreds of new products and services that could improve your profitability. It’s free, friendly and maybe even fun. We would love you to come before the bubble bursts for another year.”

WILL you join me in my New Year’s Resolution to get more people riding in 2019? If we all recruited just two new riders, what a massive difference that would make to our trade’s prosperity.

In this issue of ETN, you’ll find some fantastic facts to tell your non-horsey friends about riding schools. My favourites are that you never forget the horse or pony who taught you to ride – and that riding is a social skill for life.

HAVE you ever thought that pet shops have it easy compared with equestrian stores? Dogs can come into the shop; you can flatter them, feed them treats and engage with their owners. If only customers could bring their horses shopping…

Every owner absolutely loves talking about their horse. So, go on, ask to see a picture on their phone - and you’ll make a friend (and a customer) for life.

CONTENTS

JANUARY 2019

NEWS.................................................................... 4 PRODUCT NEWS Latest launches and fresh arrivals....................... 8 LEGAL DIGEST Can you buy silence? Non-disclosure agreements in the workplace................................................. 18 INSURANCE Because it might happen to you.......................... 20 Protecting your assets against the UK’s unpredictable weather....................................... 22 TURNING BACK THE PAGES What ETN was reporting 30, 20, ten and five years ago...................................................................... 24 RETAILER PROFILE Meet online retailer Equus................................. 26 HOOF CARE Foot-friendly products and a new take on mud fever................................................................... 28 Winter survival guide......................................... 32 PEOPLE New recruits and award winners announced..... 34 HAPPY NEW YEAR What’s new from leading supplier Snowhill....... 38 COVER STORY DOGS & PETS Is your store dog friendly?.................................. 40

Latest products and tips on how to diversify...... 44 SADDLE FITTER OF THE MONTH Meet this month’s winner................................... 46 BETA MEMBERS’ PAGE COVER STORY Find out who’s in line for BETA Business Awards................................................ 48 BETTER BUSINESS Up the wow factor by investing in licensing rights................................................... 49 COVER STORY 50 COUNTY COURT JUDGMENTS.............................

BETA INTERNATIONAL 2019 PREVIEW COVER STORY Your official show guide..................................... 51 Equestrian Trade News

Editor’s Comment

1979 2019

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y f o r

YEARS

January 2019 Volume 43, No 1 Monthly

BETA

INTERNATIONAL 2019

FRONT COVER: Karen Roehl, Morning Shadow, 2015 - Artwork Copyright Karen Roehl, photo:66North/istockphoto.com. See page 8 for more information.

Official show preview

• Pull-out floorplan • New launches, feature areas, special offers

PLUS: • Is your store dog friendly?

• ETN’s exclusive CCJs • Who’s up for BETA Business Awards?

4

ANNIVERSARY

Liz Benwell www.equestriantradenews.com

TH

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com

ETN is the official media partner of BETA International

The Voice of the Equestrian Industry

Main Sponsor

Official Media Partner

EQUESTRIAN TRADE NEWS JANUARY 2019

News

4

Saddle fitting down under

Robot invites retailers to see the future

THE first saddle fitting course run by BETA in the southern hemisphere attracted 23 delegates from New Zealand and Australia.

The two-day Introduction to the Principles of Saddle Fitting Course – devised by BETA and the Society of Master Saddlers (SMS) – took place in Auckland in November.

The course is designed for would be SMS-qualified saddle fitters, and is suitable for physiotherapists, coaches and other equine professionals too.

Lecturers were BETA executive director Claire Williams and qualified saddler fitters Ian and Dee Silman, David Jones-Parry and Nikki Newcombe, plus New Zealand vet and chiropractor Deb Prattley.

Saddles were provided by Albion England, Bates Saddles, Bliss of London, Fairfax Saddles, Ideal Saddles and New Zealand brands Heritage Equine and Silver Fern Saddle Co. “The course was previously available only in the UK and US, so it was exciting to take it to another part of the world,” said Claire Williams.

A NEW feature area at BETA International 2019 is set to preview the world of hi-tech retailing.

Vision of the Future will allow visitors to experience a robot and an app in a store environment, complete with retail display.

The Sanbot Elf robot stands just under one metre high, and will be accompanied by an operator.

Hannah Marsh, of robot provider Robots of London, explained: “The robot can perform a number of duties, from offering information to visitors, taking addresses and other data capture, to more entertaining aspects such as dancing, singing and guessing ages, names and gender by scanning faces.”

The app will provide product information in text and video formats.

Said David Bayliss, of Jisp which made it: “Visitors can download the free app beforehand so that they are able to access information by using their mobile phones to tap the ADVERT INDEX special ‘stickers’ 3P Enterprise....................................................................44 found in the Vision Abbey England.................................................................75 of the Future area (MSCL) The Academy for Master Saddle Fitting..................10 Agrihealth..............................................................73 & 103 and at other points Alan Paine......................................................................119 Albert Kerbl GmbH............................................................78 throughout the Allen & Page....................................................................23 Allflex Livestock Intelligence..............................................95 halls.”

The Animal Health Company.............................................30 Vision of the Back on Track.................................................................107 Baileys Horse Feeds..........................................................41 Future, to be found Battles..............................................................................79 Bedmax..........................................................................113 in Hall 8, will be BedKind.........................................................................121 open throughout the BETA International..................................................63 & 133 Blue Chip Feed.................................................................37 show's three days.

Boehringer Ingelheim................................................58 & 59

• BETA International is at the NEC, Birmingham on 20 – 22 January. See the official show preview in this issue of ETN.

Equestrian Trade News Stockeld East Wing, Park, Wetherby,Park, Stockeld West Yorkshire LS22 4AW Wetherby, Tel: 01937 West Yorkshire 582111 LS22 4AW Fax: 01937 Tel: 01937 582111 582778 – Sales Email: Fax: 01937 sales@equestriantradenews.com 582778 – Sales Website: Email: info@equestriantradenews.com www.equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Subscriptions Distributed on a controlled-circulation basis to the Editor: retail trade. Paid-for annual subscriptions are £39.95 Liz Benwell (UK), (Europe), £86.00 (rest of the world).

Email:£73.00 editor@equestriantradenews.com Tel: 0345&6185007 Design Print: G.H. Smith &Sales: Son, Advertising Market Place, Easingwold, Nicki Lewis North Yorkshire Email: sales@equestriantradenews.com YO61 3AB Tel: 01937 582111 Tel: 01347 821329 Fax: Fax: 01937 01347 582778 822576

Email: etn@ghsmith.com Advertising Copy: Web: www.ghsmith.com Nicki Lewis Email: sales@equestriantradenews.com ISSN 1462-9526 Tel: 01937 582111

JANUARY 2019 EQUESTRIAN TRADE NEWS

Publisher: Subscriptions Equestrian Management Consultants Ltd basis to Distributed on a controlled-circulation the retail trade. Paid-for annual subscriptions are Editor: £39.95 (UK), £73.00 (Europe), £86.00 (rest of the Liz Benwell world).

Email: editor@equestriantradenews.com Tel: 0345 6185007 is independent of all groups.

The magazine Editorial views expressed in ETN are not Digital Manager: necessarily the official view of any organisation NickiorLewis group.

Email: info@equestriantradenews.com Tel: 01937 582111 Copyright: All material is copyright Equestrian Management Senior Advertising Executive: Consultants Ltd. Beth Crow Email: bethc@beta-int.com Design & Print: Tel: 01937 582111 G.H. Smith & Son, Market582778 Place, Easingwold, Fax: 01937 North Yorkshire The magazine YO61 3ABis independent of all groups.

Editorial views expressed Tel: 01347 821329 in ETN are not necessarily the official Fax: 01347 822576view of any organisation or group.

Email: etn@ghsmith.com Web: www.ghsmith.com Copyright:

All material is copyright Equestrian Management Consultants Ltd. ISSN 1462-9526

Bombers Bits..................................................................114 Breyer............................................................................125 British Horse Feeds.........................................................111 Champion........................................................................91 Citrus Lime.....................................................................105 Classified..........................................................................50 Comfybed......................................................................106 Dodson & Horrell Limited..................................................35 Dragon Display Systems Ltd..............................................14 Earlswood Supplies Ltd.....................................................43 Emerald Green Feeds......................................................101 Equerry Horse Feeds.........................................................87 Equetech..........................................................................27 Equine America..............................................................117 Equitana..........................................................................47 Fairfax Saddles.................................................................45 Falcon Equine...................................................................15 Fynalite..........................................................................106 Gallop Equestrian.............................................................77 The Golden Paste Company..............................................99 Grubs Boots Ltd..............................................................129 Harold Moore...................................................................31 Henry Bell..................................................................7 & 44 Hilton Herbs...................................................................115 Holland Animal Care.......................................................109 Horse & Hound...............................................................131 Horse First........................................................................61 Horslyx.............................................................................24 Jenkinsons....................................................................6 & 9 Joshua Jones UK.................................................................8 L S Sales (Farnam) Ltd.......................................................33 Mars/Spillers.....................................................................17 The Original Muck Boot Company.....................................11 NAF.............................................................................. OBC Nettex..............................................................................29 Noble Equestrian............................................................100 Perry Equestrian...............................................................57 Red Gorilla...................................................................... IFC Red Horse Products Ltd...................................................114 Robinsons Animal Healthcare............................................28 SATRA Technology...........................................................25 SEIB.................................................................................21 Shapleys Ltd...................................................................123 Shearwater Insurance.......................................................22 Shires Equestrian Products................................................71 Snowhill Trade Saddlery...................................................IBC Spoga..............................................................................19 Thomas Pettifer & Co......................................................110 Thunderbrook Equestrian....................................................5 Toggi...............................................................................83 TopSpec...........................................................................85 Trade Suppliers Directory................................................132 Trilanco............................................................................12 United Sportproducts Germany GmbH.............................122 VetSpec............................................................................89 Waldhausen KmbH Co KG..............................................127 Weatherbeeta..........................................................67 & 68 Westgate EFI....................................................................13 Westgate Labs..................................................................16 W F Young Inc (Absorbine)...............................................97

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Retailer shuts shop for new venture PETER Lewis is closing his West Country based shop Pointings Saddlery Ltd. The trading name of Pointings Saddlery has been acquired by saddlery retailer Rich and Son of North Petherton near Bridgwater.

Peter, who’s been in the trade for almost 50 years, will have no further involvement with Pointings. However he is setting up his own saddle fitting and consultancy service, Peter Lewis Saddles.

“The shop was still profitable,” Peter told ETN. “We had been affected by online sales, of course, but provided our overheads stayed the same, we were doing well.”

The closure had been brought about by the imminent end of the short term lease on the building, he said. “The owners have put in for planning for a few B&B units.”

Pointings has already held a closing down sale. Until he gives up the lease, Peter plans to continue to use the premises as a base and workshop for his new business.

Pointings Saddlery was based in Monmouth Street, Bath for 22 years, before moving to Blathwayt Stables in Lansdown near Bath 24 years ago.

Peter Lewis is probably the only person to have served as president of the Society of Master Saddlers (SMS), chairman of the British Equestrian Trade Association (BETA) and Master of the Worshipful Company of Saddlers.

He aims to work with riders and the trade as a consultant. “Saddle fitting is my main strength. I will no doubt sell saddles, but mainly I want to offer advice to people who need some help,” said Peter.

He will use a Master Saddler for repairs and alterations, and continue to work with his Pointings colleague Paula Hole, a bridle fitting specialist.

Saddle fitters with extra expertise recognised THE Society of Master Saddlers (SMS) has introduced a Master Saddle Fitter category.

Awarded to saddle fitters with outstanding skills and knowledge, the only current holders (as ETN went to press) are Martin Wilkinson, Kay Hastilow, Jocvelyn Danby, Kevin McArdle, Graham Newell, Kari Steph Bradley, one of an elite group of newly created Grundvig, Heleen Klumper, Mark Master Saddle fitters.

Fisher, Steph Bradley and Helen Reader.

The new title joins the existing SMS categories for Master Saddler, Master Harness Maker, Master Bridle Maker and Master Saddle Maker.

“The term ‘Master’ should show a high level of expertise,” said SMS chief executive Hazel Morley.

“When it comes to the Master Saddle Fitter category, we will of course be looking for individuals that have a wealth of knowledge, experience and a high skill level in order for them to be awarded the title.”

The new category is also something for qualified saddle fitters to aspire to, Hazel added.

Specific requirements to gain Master categories are available from the SMS.

Trade centre grows THREE major Western manufacturers have moved into the Dallas Market Center, the B2B trade centre in Texas, US. Hooey, Ferrini, and Scully are to open new showrooms inside the fast-growing marketplace.

Dallas Market Center is due to undergo further updates ahead of the launch of WESA’s International Western/English Apparel & Equipment Markets in 2021.

The venue is already the world’s largest marketplace for Western lifestyle products including apparel and accessories, gifts and home décor. Visiting retailers can also see products in tack, farm and ranch products and equipment, workwear and safety wear, camping and outdoor categories. www.equestriantradenews.com

Advanced Feeds, Superior Ingredients

NEW PRODUCTS We are delighted to be launching a range of equine feed and supplements at BETA International with a unique USP that will be a first for the UK Equine feed industry.

Why stock Thunderbrook products?

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EQUESTRIAN TRADE NEWS JANUARY 2019

News

Making British exports fashionable A SADDLERY workshop supplier is leading the charge to boost British exports - to the international fashion and equestrian markets.

As well as bench tools and leathers, Cheshire based Abbey England also supplies UK-made decorative metal fittings such as buckles, studs and clasps to handbag, belt and footwear manufacturers.

Fashion buckles can be brass, chrome or nickel plated; a snaffle bit shaped clasp is especially popular.

This year, Abbey England teams up with BETA International to fly the flag for British saddlery exports.

Eleven saddle-makers – all new to the show – will exhibit in the Abbey England Pavilion, supported by the Worshipful Company of Saddlers, at the NEC on 20 – 22 January.

GOOD DAY AT THE OFFICE: Global nutrition giant Alltech has opened newly built offices in Stamford, Lincolnshire.

Dr Mark Lyons, Alltech president and CEO, and co-founder Deirdre Lyons – who designed the new facility - were at the official ribbon-cutting ceremony on December 6.

The 70,000 sq ft premises are an office-only site with reception area, five meeting rooms, a training room, offices and creative spaces. Alltech has moved its Stamford manufacturing operation to a “larger, more suitable site” 12 miles outside the town.

Alltech's UK offices have been in Stamford since 1988. Today, 120 people are employed there. With headquarters in Lexington, Kentucky, Alltech produces and processes yeast additives, organic trace minerals, feed ingredients, premix and feed.

Harry Hall hosts Pony Club shop THE Pony Club Shop is to be hosted by Harry Hall’s e-commerce website.

Members and supporters of the youth organisation can shop for Pony Club books and posters, Pony Club badges and ties, socks and more 24/7 at the site.

Harry Hall says its new partnership with The Pony Club is set to expand further in the spring.

“As a leading e-commerce country and equestrian site, we know how much the equestrian market values the convenient, swift and dependable service which is our speciality,” said managing director Liz Hopper.

JANUARY 2019 EQUESTRIAN TRADE NEWS

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“We’re supporting equine SQPs” WHEN AMTRA welcomed the EU decision to allow the UK system of prescription and distribution of veterinary medicines to continue, it was with an eye to the longterm future of SQPs in the equine sector.

“AMTRA is always working Stephen Dawson: to increase the understanding “AMTRA is working to of, and confidence in the SQP increase confidence in the SQP system.” system, among horse owners and those working within the sector,” explains Stephen Dawson, secretary general of the training and regulatory body.

AMTRA also works closely with the Veterinary Medicines Directorate (VMD) to ensure the government agency continues to recognise the quality and relevance of AMTRA SQPs and the challenges they face.

This was clearly illustrated following the horse medicines guidance update from VMD late last year. This stated that prescribers should ask to see the horse’s passport before prescribing medicines including wormers.

“It is very much part of our role, at AMTRA, to disseminate and clarify information, advising on how any changes will work in practice,” adds Stephen. “Clearly, there was some concern about the practicalities of this particular VMD update.”

AMTRA acted quickly to reassure both horse owners and prescribers that not showing the passport would not prevent horses from being wormed or benefitting from other treatments.

“Some medicines cannot be supplied without sight of the passport as they are only suitable for horses signed out of the food chain. Under EU law horses are a food-producing species,” said Stephen.

“However, most medicines are okay to prescribe in either case, so it’s just a question of the range to choose from being a bit smaller. If you took the example of farm animals, all are food-producing species, but clearly have access to wormers and other medicines.”

AMTRA also pledges to ensure that SQPs and the industry have access to advice and information.

Tangible benefits to businesses “AMTRA undertakes a number of activities on behalf of AMTRA SQPs, helping to support and enhance the quality of the individual, the service they provide to horse owners, and supporting their long-term future,” says Stephen. “Ultimately, this will also bring tangible benefits to the business in which the AMTRA SQP operates.”

A key feature of the AMTRA service provision is its training and development resources, including its widely recognised Continuing Professional Development (CPD) system.

The current CPD period ends in June 2019, and AMTRA has announced several roadshow events across the country where AMTRA SQPs can top-up their points.

Of course CPD points can also be earned through ETN’s AMTRA accredited features and quizzes.

“Like our CPD, we see our role as one of continuous development on behalf of our AMTRA SQPs. The initial remit in 1986 was to support the long-term future of the SQP sector, and this remains the case,” concludes Stephen.

“It has never been more important to enhance the trust and confidence in AMTRA SQPs, and our work behind the scenes and the resources available through AMTRA is helping to make that difference.”

• The 2019 CPD roadshow takes place from May until the end of June at 12 venues across the UK. SQPs must collect a set number CPD points within a given period to maintain their qualification. www.equestriantradenews.com

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Why we need more riders AS this delightful photograph reminds us, Olympic aspirations can start at a riding school.

It’s also widely acknowledged that more bottoms are needed in more saddles to future-proof our trade. So ETN is urging everyone to recruit two new riders in 2019 (see Comment).

And if you need something to tempt your friends and their children onto the back of a horse, here are some reasons why riding schools are fantastic… With thanks to Andrew Stennett, owner of Grove House Stables near Misterton, Nottinghamshire.

• You learn a skill for life.

• You’ll make new friends with a shared interest.

• You’ll acquire stable management skills ready for owning your own horse.

• Riding keeps you fit and gets you outdoors.

• Riding and being around horses promotes well-being and improves confidence.

• Learning to care for animals teaches children responsibility.

• Memories are made at riding schools; long summer hacks and shared packed lunches.

• That ‘special’ rosette could one day be a gold medal.

• You never forget the horse or pony that taught you to ride.

Quick-Soaking Unmolassed Beet Flakes

NEWS IN BRIEF • EQUINES and equestrians are being identified as vulnerable road users in National Driver Offender Retraining Schemes (NDORS), the body which runs them has announced. Drivers on the retraining courses are taught how to pass horses they meet on the road responsibly.

• A PACKAGE of equine product was seized by Border Force at East Midlands Airport near Derby in November. The parcel, destined for a UK residential address, contained 42 bottles of Vitamin B12 1000 Injection intended for use in horses. As this is not an authorised product in the UK, its importation contravened the Veterinary Medicines Regulations.

• HORSEMANSHIP guru Monty Roberts is to appear at Equitana in Essen, Germany on 14 March. Now aged 83, he has worked with more than 10,000 horses in his long career.

• SEIB Insurance Brokers has purchased Equestrian World Insurance Services (EWIS). The book of equine business has been bought by SEIB from Greenwood Moreland Insurance Brokers. See our insurance feature in this issue of ETN for advice on business insurance.

• THE Fishing Show is a new event to take place at the Great Yorkshire Showground, Harrogate, on 8/9 June.

• BLOODSTOCK auctioneer Tattersalls has made a three-year funding grant to the Animal Health Trust (AHT) in Newmarket to help further its work into the equine disease, strangles.

• THIS August will see a new British Eventing fixture take place at Glamis Castle in Scotland. The horse trials will run alongside a country fair with tradestand opportunities available.

• THE impact of Brexit is on the agenda for the 27th National Equine Forum, to be held in London on 7 March.

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Product News New product has digestion licked

HORSLYX has introduced a balancer with a digestion theme.

New Horslyx Pro Digest Balancer is designed to be licked, a process that in itself produces saliva which also supports the digestive system, says the manufacturer.

Slippery elm and seaweed meal are included as a source of mucilage [viscous substance]; while a prebiotic supports beneficial gut bacteria and a live probiotic yeast helps provide a buffering action.

With increased magnesium levels and a low starch content, Horslyx Pro Digest Balancer is suitable for any horse but is especially aimed at those prone to digestive upsets.

A spiced apple flavouring is included to tempt fussy feeders, plus the full spectrum of vitamins, minerals and trace elements required to balance the deficiencies in forage and grazing.

Horslyx Pro Digest Balancer is expected to be available from next month (February).

8 Celebrating horses in art ETN’S front cover this month features a work from The Book of the Horse: Horses in Art by Caroline Roberts and Angus Hyland.

Also from the book, this energetic colour lithograph depicting a jockey at full pelt was drawn by the famous French post-Impressionist painter Henri de Toulouse-Lautrec.

Despite being best-known for his colourful and often provocative images of nightlife in late 19th century Paris, Henri painted horses from a young age, influenced by his first teacher artist René Princeteau, a close family friend who painted fashionable sporting scenes.

Henri was brought up around horses on the family’s estate in Albi, southern France – his father Alphonse Charles Comte de Toulouse-LautrecMonfa had stables, rode horses and was a keen racegoer. “In our family,” Toulouse-Lautrec reportedly proclaimed, “once baptised, one is in the saddle.”

Unfortunately, Henri couldn’t follow in his father’s stirrups as he Henri de Toulouse-Lautrec, broke both legs as a child. The injury The Jockey, 1899 © National subsequently resulted in various Gallery of Art, Washington, D.C./ Rosenwald Collection health problems including severely stunted growth, and the description of the artist as ‘an aristocratic, alcoholic dwarf’.

This dynamic racing scene was one of the last lithographs ToulouseLautrec created before he sadly succumbed to an early death, aged 36, due to a lethal combination of syphilis and alcoholism.

“Horses and humans share a unique bond, and the sheer magnetism and beauty of this majestic creature has proved endlessly fascinating for artists past and present. As this well-known quote suggests…and many of us will agree: ‘To see a horse is to see an angel on earth.’” says co-author Caroline Roberts.

• The Book of the Horse: Horses in Art by Caroline Roberts and Angus Hyland is out now. It’s available from laurenceking.com

From the cover of The Book of the Horse: Horses in Art Juan Lamarca, Carilot Face Lines, 2015 © Juan Lamarca

JANUARY 2019 EQUESTRIAN TRADE NEWS

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EQUESTRIAN TRADE NEWS JANUARY 2019

Product News Film celebrates senior feeds REDWINGS Horse Sanctuary is the setting for a new video about Spillers recently launched senior feeds.

In the film, Nicola Jarvis, head vet at the charity, explains why horses need extra care when they age and why the right nutrition is so important.

Redwings has more than 500 horses in its care over the age of 15, and has fed Spillers feeds for more than 15 years.

“With the right nutrition, age really is just a number,” says Nicola.

Spillers has been researching the nutritional needs of the senior horse for almost two decades. To celebrate its long-standing relationship with Redwings, the company is donating to the charity 30p for every bag of promotional stock sold.

Spillers’ veterinary approved senior feed is identified by a ‘senior friendly’ logo. The brand’s Senior Complete Care Mix and Senior Super-Mash are the range’s flagship products.

10 Franchisees wanted JOSHUA Jones, the UK’s largest retailer of DeNiro boots, is offering a number of franchises.

“Our aim is to find talented people to manage our new shows and locations and give them an incentive to work hard,” says Steve Jones.

“The most talented and hardest working people generally prefer to invest in running a business, in return for profit, rather than taking a salary as an employee.”

Joshua Jones aims to expand the business, and increase the number of locations and shows it attends with its clothing and riding boots, via the new franchise network.

“It gives us the opportunity to showcase our products in areas in the north of England, Scotland and Ireland that we have not yet covered,” added Steve.

Sales manager stars on new packaging SARACEN Horse Feeds has repackaged its Cooling Mix and Cooling Cubes.

The new packaging features two Saracen fed horses. Ottawa, a 16hh grey gelding, is owned and ridden by the feed firm’s northern area sales manager Sarah Rushby.

While Saracen’s youngest showing brand ambassador Lilly Ahern is pictured on her pony Thistledown Las Vegas.

The non-heating rations are suitable for horses and ponies in light to medium work or at rest. They offer slow release energy from super-fibre energy sources.

High fibre Cooling Cubes are cereal grain free and include a full spectrum of vitamins and minerals with added mint flavour.

Alfalfa based Cooling Mix contains seven different herbs including garlic, mint and oregano. Both products can be made into a mash by adding warm water.

“With the continued growth of the Saracen brand into the leisure market, the packaging now reflects the quality of the product,” said Michael Bacon, sales & marketing director.

“The Cooling Range offers everything you would expect from a Saracen feed, while the targeted nutrition offers many owners an ideal feed solution this winter.”

Upgraded gut support SCIENCE Supplements has enhanced its Gut Balancer supplement.

The original formulation included high levels of probiotic but the updated version incorporates 15 times more prebiotics from two different sources, says the company.

The new Gut Balancer is a balanced combination of prebiotics and probiotics. It contains a protected live yeast which ensures that sufficient numbers of live yeast cells reach the hindgut to benefit hindgut digestive function.

Gut Balancer also contains a source of mannanoligosaccharide (MOS), fructooligosaccharides (FOS) and betaglucans, which help stimulate the growth of good bacteria and bind mycotoxins produced by fungal contamination in feed.

The upgrade is based on research into horses with hindgut dysfunction, says Science Supplements. In a study of 25 horses, improvements were shown in just five to seven days when fed the improved formulation.

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

11 Come and visit us at BETA International on stand P2.2, or take time out in the Muck Boot chill out zone!

Green.

PMS 7494

Gardiners have full exclusive national distribution rights for Muck Boots and ten other brands across the UK and Northern Ireland. Come and visit us at BETA International, where we will be launching our new AW19 collection.

For more information, please contact: EQUESTRIAN TRADE NEWS JANUARY 2019 Manager • T: 07889 663325 • E: matt.martin@gardinerbros.co.uk

www.equestriantradenews.com Matt Martin, Category Brand

12

2019 is a very special year for us – it’s our 40 th anniversary!

Look out for amazing offers and promotions going live mid-January to kick start our 40th year of trading.

Plus, be prepared for BIG things in 2019! We have lots planned to make it a memorable and celebratory year for our customers too.

If you’re considering refreshing your stock or would like to try something new this year, contact us to talk about our top selling products and the ranges available exclusively from Trilanco.

9 Sales Managers across the UK and Ireland

Order by 2pm Monday - Friday for next working day delivery

8 R-SQPs who can advise on animal medicines

Over 16,000 products, more than 250 brands

Login: www.trilanco.com Call: 01772 754844 Email: sales@trilanco.com JANUARY 2019 EQUESTRIAN TRADE NEWS

#Trilanco40 www.equestriantradenews.com

13

We’re at BETA International stand number

K5.1

Riding Hats Jockey Skulls Body Protectors Air Jackets Gatehouse and Mark Todd products are distributed by Trilanco Ltd 01772 754844

www.equestriantradenews.com

sales@trilanco.com

trilanco.com

EQUESTRIAN TRADE NEWS JANUARY 2019

Product News

14

Light up their lives

For a good rub-down HENRY Wag’s new Equine Noodle Glove Towel is soft, highly absorbent and great for cleaning and drying horses’ heads and legs.

It’s ideal after wet, muddy rides and for cleaning sweat after removing the saddle too. The soft noodles don’t pull the hair and give a silky sheen to the coat.

The towel is washable and dries more quickly than regular towels. It measures 80 x 35cm and retails at £17.99.

To be launched at BETA International, the Equine Noodle Glove Towel is pet lifestyle brand Henry Wag’s first equine product.

The company, part of the 3P Enterprise Group, came up with the idea when developing a similar product for dogs - and an end user reported it worked equally well on horses.

THE Night Rider from Equisafety has nine extra-bright LED lights.

A clever magnetic closure means it quickly clips onto hats, rugs, bridles, boot, jackets - pretty much anywhere. It weighs just two ounces.

The Night Rider has no tricky straps, no fiddly batteries – you just recharge, clip on and go riding or dog walking.

White or red lights are available for front and rear, at RRP £16.98 each.

1/4 Page 133 x 90 At Cut Marks

Dragon Display Systems

What’s good enough beach donkeys…

Designed and Manufactured in the UK

Manufacturers of flexible wall and centre-shop hanging and shelving systems, with 4 different systems and design-your-own gondolas & merchandising units.

www.dragondisplay.co.uk Display Systems Ltd

Tel 01952 290055 • Fax: 01952 290056 • sales@dragondisplay.co.uk

JANUARY 2019 EQUESTRIAN TRADE NEWS

TALK about a versatile feed! Mollichaff Donkey is proving to be winner for beach donkeys and top show jumpers alike.

Twelve-year-old junior jumper Thalia Nuttall from Lincolnshire grew up surrounded by donkeys as her father John Nuttall is a beach donkey owner.

In 2015, John purchased a coloured 126cm pony called Ozzie from Ireland for Thalia to jump. Although the pair soon bonded, the mare was quite buzzy.

A solution was found by borrowing the donkeys’ feed and putting Ozzie on Mollichaff Donkey. Although the complete fibre feed is formulated for donkeys, it’s also good low energy choice for horses and ponies.

Thalia and Ozzie have gone on to compete at the Royal International, Horse of the Year Show and Great Yorkshire.

Mollichaff Donkey is made from a balanced blend of dried grass, fibre pellets, oat straw and soya oil with camomile, mint and lemon balm. It contains a broad spectrum vitamin and mineral supplement which includes limestone for additional calcium and magnesium.

It is low in sugar, starch and energy and safe to feed to equines prone to laminitis. www.equestriantradenews.com

15

OMEGA

STAND M2.2

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EQUESTRIAN TRADE NEWS JANUARY 2019

Product News

16

Let them eat cake

It’s a mare thing

TALISKER Bay has launched a Stud Muffins Celebration Cake to help owners treat their horses on special occasions.

“We believe that this is the first ready-made cake for horses on the market and have already received extremely positive feedback on social media,” said brand manager Lindsay Gall.

“Throughout the year we will be running competitions to encourage customers to get creative in decorating their cakes.”

Manufactured using the delicious Stud Muffins’ recipe, the 600g cake has eight pre-cut slices. It comes wrapped in printed greaseproof paper inside an eye-catching presentation box.

The RRP is £7.49 and distribution is via Trilanco, Battles and Jenkinsons Equestrian.

FIVE Star Oestress from NAF compliments the mare’s natural oestrus cycle by encouraging regularity.

It provides extracts of herbal ingredients that have been used for hundreds of years to support hormone balance.

Oestress offers bio-available magnesium to relax muscle tension and inspire calmness. And it’s rich in natural antioxidants to support a healthy system.

Oestress should be fed daily throughout the spring and summer season.

It can be increased in accordance with a mare’s oestrus cycle or used all year round if needed.

In powder or liquid, the RRP is from £24.99 for 1litre.

New bits are dressage ‘legal’

Westgate Laboratories POSTAL WORM COUNTS & TESTS

• Promote routine testing not routine worming with our reliable laboratory worm count services • Tested using the modified McMaster technique • Easy to use and profitable • FREE SQP support & point of sale material Ser v

ice R ated 105 r eview s

Worm count kits Everything to take and send a sample; same day testing & results; vet approved advice.

NEW! Yard Packs Retail worm egg count packs for 10 and 15 horses now available from Trilanco.

tailored retail worm count options contact us

Bespoke service For retailers and vets to offer own brand worm count service.

from our trusted laboratory

01670 791994 info@westgatelabs.co.uk | www.westgatelabs.co.uk

JANUARY 2019 EQUESTRIAN TRADE NEWS

THE DC Dressage Swivel bit is the latest from Bombers Equestrian Equipment to gain British Dressage (BD) approval.

The Bombers DC range has swivelling elements designed to release as many pressure points as possible in the horse’s mouth. The bits are suitable for all disciplines.

The reins attach to the D-ring of the mouthpiece, which swings open independently of the bit’s cheekpieces. There’s also a swivel mouthpiece, and rotating loose ring bridle attachment to which the cheekpieces are fixed.

This arrangement is designed to ensure the horse’s poll and cheek areas are relieved from rein engagement.

BD has also approved the DC Dressage Happy Tongue Swivel, a sweet iron mouthpiece which is curved and ported for tongue relief; and the DC Dressage Bomber-Blue Swivel, made from a rubber-nylon compound, and also ported.

However, BD has only approved the plain dressage style of cheekpiece used with these bits. The DC Morgan version, with extra rein loops, is not dressage legal. www.equestriantradenews.com

17

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

Legal Digest

18

Can you buy silence?

NDAs can form an important part of a successful business by protecting intellectual property.

But there are sometimes more sinister connotations.

There is often confusion surrounding nondisclosure agreements (NDAs) and exactly how they can be used in the workplace, says Adam Costello of Croner.

N

DAs, or ‘gagging clauses’ as they are also referred to, are legal contracts used to prevent people from discussing confidential business information and keeping trade secrets private.

In most organisations, these will typically be reserved for more senior employees with a greater level of responsibility and a more detailed understanding of business operations. However, there is no restriction on these and employers can request that all staff sign NDAs as a standard business procedure if they so wish.

It has also, more recently, been reported that Sir Philip Green’s company Arcadia used NDA clauses with some staff.

There is also a growing number of stories of NDAs being used in conjunction with financial pay-offs to staff that raise valid grievances against their employers for alleged inappropriate behaviour. This is certainly a worrying trend whereby employers can hold staff to the terms of these contracts and prevent them from discussing any incidents with the press or relevant authorities.

When are they used?

In the wake of the infamous Weinstein scandal which hit the headlines in 2017, Theresa May said last month that she will “look at” the use of NDAs. The growing controversy over NDAs has brought renewed pressured on the government to change the way they work. It has been reported that under the proposed plans, NDAs will be made illegal in cases where victims have brought complaints of sexual harassment. There are also discussions focusing on a new national database to log complaints.

A Whitehall source said: “The intention is to stop NDAs being used to stop the victims of sexual harassment from going to the police, and to introduce a new onus on employers to make it absolutely explicit to their staff that these agreements cannot be used in cases where a potential crime has been committed.”

Individuals are usually asked to sign these as part of their contracts of employment, or when they announce plans to depart the company, thereby protecting sensitive information from falling into the hands of a competitor.

It will, perhaps, not be surprising that these are commonly used in the financial and legal industries where client confidentiality forms an integral part of business operations.

Other typical examples of when NDAs are used are: - When employees access confidential and proprietary information during the course of their job - When services are received from a company or individual who may have access to sensitive information to provide the service - When sharing financial, marketing, and other information with a prospective buyer of your business - Presenting an invention or business idea to a potential partner, investor or distributor Under current legislation it is perfectly acceptable to ask staff to sign a NDA, and the government offers guidance on their usage.

However, a string of recent developments has led to calls to ban NDAs, with leading charities suggesting they facilitate sexual harassment in the workplace.

The future of NDAs

Theresa May has said she will ‘look at’ the use of NDAs.

NDAs in the spotlight While there are correct and professional uses of NDAs, recent cases have brought to light how powerful individuals have been able to use them to cover up allegations of serious misconduct.

Due to these cases, NDAs have been considered ‘the legal weapon of choice’ for the wealthy.

Many will recall last year’s Presidents Club Dinner scandal where hospitality workers, who suffered sexual harassment at the hands of dinner guests, were asked to sign NDAs beforehand in an attempt to secure their silence.

JANUARY 2019 EQUESTRIAN TRADE NEWS

NDAs and business When used correctly and for legitimate business purposes, NDAs can form an important part of a successful business by protecting intellectual property.

With this being said, employers need to make sure NDAs are used appropriately as opposed to creating a scenario that fosters bullying, harassment or racist behaviour towards staff.

Speak to an expert: Croner is a world-class workplace business partner for the thousands of organisations it supports daily, through market-leading advice and services.

With over 75 years’ experience in HR and employment law compliance, support and systems, Croner’s consultants have an average of 15 years’ industry experience.

Given their legal nature, non-disclosure agreements must be used correctly and there are certain protocols to abide by. For support with NDAs, call the Croner advice line on 0844 561 8133 today. www.equestriantradenews.com

The entire world of equestrian sports just a short flight away - spoga horse spring

Excellent brands, future trends, a comprehensive training programme: No other trade fair in the world of equestrian sports can match spoga horse's offer. The trade fair lives out its claim "Passion & Profession" in all sections. And all of this is located just round the corner.

Big trade fairs and big events are taking place all over in the equestrian sport world in 2019: BETA International in Birmingham offers the entire works for equestrian sports. From saddles to bridles, lent a relaxed atmosphere by an exciting supporting programme, the event attracts trade visitors and an audience from the region to the exhibition halls.

So, why should one be interested in the equestrian sports industry in Cologne?

For the specialised dealers the reasons lie in the details: Because at spoga horse spring the focus is not only on the large, colourful event, but also on a concentrated, bustling environment - exclusively for trade visitors. There is no thunder of hooves and show music to be heard, but instead a babble of voices talking in a wide variety of languages. At the stands the collections of the coming autumn/winter season are presented and in addition to the famous labels one also encounters unknown brands. Both the exhibitors and the trade visitors come to concentrate completely and utterly on the business and bring one's own company forward. This emphasis on the international trade world is what makes spoga horse so unique among the equestrian sports trade fairs.

The focus of the event programme is on the business

The trade fair in the direct vicinity Travelling to spoga horse spring is not free of charge, but indeed favourablyprice and time-saving. Thanks to its central and convenient location in Europe, trade visitors from Great Britain can reach Koelnmesse quickly by airplane and public transport. For example, KĂśln-Bonn Airport is only approx. a 80-minute flight from London. You can reach the fair grounds directly and quickly from there - the DĂźsseldorf, Frankfurt, Amsterdam and Brussels airports are also connected directly via the ICE high-speed rail network. The Lufthansa Group, the air mobility partner of Koelnmesse, offers a global network and exclusive prices and conditions for our visitors.

Passion & Profession spoga horse is about the love for the equestrian sport in all its facets, in all its disciplines. But first and foremost it is about the business. In Cologne it is as if one had travelled to all of the dealers and manufacturers over the past weeks and months, before noticing that the entire world of equestrian sports is only a few minutes' flight away. This is where the supply and demand come together directly and enable efficient business for minimum investment.

For further information visit www.spogahorse.com.

Advertisement feature

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The trade fair not only offers trade visitors maximum output, but also maximum input. In order to be able to assess the fits and cuts of the latest collections more efficiently, models present them twice a day in a live show on the spoga horse fashion walk. A lounge offers a place of retreat for discussions

and right next door further stimuli is provided for one's own business in the scope of the Dog special event, which is integrated into the area. The spoga horse academy offers very concrete approaches. Lectures for instance on the theme "The demands, opportunities and risks of online marketing and the online trade" that are translated simultaneously give the trade visitors tips and tricks for their own business. On request and after registering personal consulting appointments can be arranged - free of charge!

Insurance

“IT’LL NEVER HAPPEN TO ME…”

Burying your head in the sand isn’t an option when it comes to safeguarding your business, say the experts at insurance broker SEIB.

20 meets the needs of the trade A start-up business can be considered across all trades, and the smaller business too. Cover can be arranged for public liability only, with or without the addition of employers' liability.

Q. Why does the equestrian trade need tailor-made insurance cover? Won’t any commercial policy do the same job?

A. A standard ‘off the shelf’ shop or commercial combined policy is unlikely to give you the protection needed for an equestrian business.

The bespoke policy arranged by SEIB for the equestrian trade has very good terms and is unique to the industry. The insurance product is exclusive to SEIB and it takes into account the type of stock and the fact that retailers may take on repairs and fitting within their business model.

Q. Is SEIB still offering discounts and privileges to BETA members?

A. BETA members benefit from a 10% discount on the new equestrian trade insurance from SEIB and interest free monthly direct debits are available to spread the cost.

Q. What does Cyber Insurance cover?

A. This cover is designed to protect a business from the financial cost arising from both internet enabled crime and accidental data loss. It also provides support following an incident which can be both terrifying and complicated to manage.

The insurance policy can cover: • Cyber Extortion, which includes the management of the incident and any ransom demand if necessary.

• Cyber & Privacy Liability, which includes third party costs following data loss.

• Identity Theft, losses arising from the misuse of an electronic identity, including establishment of credit.

• Business interruption costs, which would not be covered by standard property insurance.

• Consequential reputational harm, reduction in profit as a result of loss of current or future customers.

• Data restoration costs, the cost to restore systems and associated data.

• Privacy breach notification costs, management of the notification process and associated costs.

• An advice line to aid in the management of security data incidents.

Often it’s possible to purchase Cyber Cover as standalone cover to run alongside the current business policy.

Q. What do you say to business owners who convince themselves: ‘It’ll never happen to me…’?

A. Unfortunately, situations can arise that may put any business in jeopardy. Sadly, incidents do occur whether they are from fire, theft or a claim for liability for which insurance will protect the assets of the business and give peace of mind to the directors and owners.

Although not all insurance is required by law, employers liability is a legal requirement so if there are any employees or volunteers, this cover must be in place. Appropriate insurance should be taken seriously by every proprietor as it could be a lifeline for the business.

Q. We hear SEIB has launched bespoke insurance packages for equestrian manufacturers, distributors and retailers.

What are some of the highlights?

A. During last year, SEIB launched bespoke insurance cover for the equestrian trade which was placed with a major UK insurer.

In brief, the insurance policy includes the standard cover that a business requires such as property damage, contents, liability and stock plus business interruption up to £500,000 limit (24 months indemnity).

The Equestrian Trade policy from SEIB can also include work away, saddle fitting, repair of leather goods and cover for trade stands. There is also some professional indemnity protection included although there is a very good professional indemnity deal available through BETA for members.

Since the policy was launched, the level of goods in transit cover has been increased (important for saddle fitters with a van load of product) and we continue Sometimes, when data is stolen, a ransom is demanded - a costly and terrifying experience for any business owner. to review the cover to ensure it JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

21 Saddle fitters carry stock worth huge amounts.

Q. Can SEIB accommodate the insurance needs of wholesalers and distributors with large amounts of goods in transit plus import/export activity?

A. Potentially yes, insurance companies usually set standard limits but we have access to insurers who would do high sums insured.

However, the number of insurers may be restricted depending on the sum insured required.

As Brexit terms have not been negotiated (at the time of going to press), we don’t know the full impact it will have on imports or exports. Clients would be required to supply full information on where they import and export to/from including turnover generated from these regions so that insurers would have a full picture of the business activities.

Q. Do you have special products for saddle fitters? They tend to carry stock worth huge v amounts when out on the road and also are dealing directly with horses…

A. Saddle fitters offer a specialist service but there are always extra risks involved and to reflect this cover includes: • Manual work away including saddle fitting.

• £10,000 of goods in transit while the saddles are being transported.

• Care, custody and control for a £5,000 limit per animal (£25,000 any one period of insurance), just in case the horse is injured and it is the responsibility of the saddle fitter.

• Professional Indemnity up to £50,000 is included but it is important to remember that £5,000,000 of professional indemnity cover is available with BETA membership at an extremely competitive price.

• Just in case tack and saddlery is repaired, manufactured or adapted, product liability is included that will cover this risk up to a £2 million limit in any one period of insurance Q. The introduction of GDPR last year presented new challenges for all businesses. Is insurance available to limit damage caused by a data breach?

A. If anyone in the business has access to the internet and/ or email, client data is held in an electronic format, there is a website, or data is stored data in the cloud, there is a chance internet enabled crime could affect the business.

As technology continues to become more advanced, insurance for internet enabled crime should be seen as a key part of business security.

A hacker could access the system, seize data and demand money in return for data. Indeed, more businesses are being targeted with corporate extortion scams. Some thieves may also try to extort customers directly. Sometimes, when data is seized, a ransom is demanded which can be a costly and terrifying experience for any business owner.

GDPR has brought to everyone’s attention that the data held within a business is very valuable to hackers and the consequences to any business of a breach are extremely alarming. The fines associated with a breach are onerous; there is also a requirement to react and mitigate any loss too.

• To find out more, give SEIB a call on 0345 612 0302

Call SEIB for

Equestrian Trade Insurance We have specialist cover if you are a manufacturer, retailer or saddle fitter.

Simply give us a call.

HORSE & PONY · HORSEBOX & TRAILER · LIVERY YARDS EQUESTRIAN HOME · MOTOR LIABILITY · BUSINESS · HOME RIDING SCHOOL · WE ALSO INSURE DOGS & CATS

Call 0345 612 0302 www.seib.co.uk

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

L5276_v7

South Essex Insurance Brokers Ltd. are authorised and regulated by the Financial Conduct Authority.

Insurance

22

KEEPING A WEATHER EYE Trading at shows is a great marketing exercise. But it will cause you upfront costs. So what if the event is cancelled?

Stay a step ahead of the UK’s unpredictable weather by getting your insurance cover right, says Shearwater.

R

ecent years have seen a significant increase in claims caused by adverse weather conditions either at events with cancellations or through property and stock damage.

Heading to shows for your business is for many people in the equestrian sector an important part of their trade – a chance to meet customers and a great marketing exercise. But it can also come at a lot of extra cost.

Additional staff, transport, accommodation and, of course, the purchase of extra stock for the event can cause costs to spiral.

If the event was then cancelled, non-refundable costs could be financially crippling.

To protect your business, it is important first and foremost to work with an insurance broker who understands your business and who can help identify any issues that might arise. If you are heading to an event, choosing a specialist Exhibitors Insurance Policy could offer you the peace of mind you need.

An Exhibitors Insurance Policy offers many benefits, with cancellation being one of the key areas. By including this in your

cover you are protected against irrecoverable costs incurred as a result of the unavoidable cancellation, abandonment or postponement of the event for reasons beyond your control, including extreme adverse weather conditions.

Such a policy will cover any out of pocket expenses - including accommodation, staff booking, equipment hire and transport costs - provided they are non-refundable and cannot be recovered and insurers do not offer any form of betterment. So for the example of stock cover… provided it cannot be sold by the client at another time, insurers will pay the costs of stock but will take ownership of it as ‘salvage’.

Before taking out any policy, ensure you are aware of any exclusions. For example, if the cover is taken out less than 14 days prior to the event date, you may not be protected against adverse weather.

It is also important to disclose full information to your insurers; if you are found to be in breach of contract further down the line, you may jeopardise your cover.

Exhibitors Insurance Policies are usually taken out as one-off cover for specific events. However, a bit like travel insurance, you can purchase an annual policy if you go to multiple shows throughout the year.

In addition to the cancellation element of your policy, you must also ensure you are covered for Public and Employers Liability.

Flood damage

PUTTING YOUR INSURANCE IN EXPERT HANDS Visit us at BETA Stand M8. 3 • Shops

• Warehouses

• Factories

• Trade Stands

• Company Vehicles

• Public Liability

• Employer Liability

• Stock

• Fixtures and Fittings • Office Equipment • Loss of Rent

CALL ON 01992 707316

SHEARWATER-INSURANCE.CO.UK AUTHORISED AND REGULATED BY THE FINANCIAL CONDUCT AUTHORITY

JANUARY 2019 EQUESTRIAN TRADE NEWS

Another area where the weather can cause havoc is via flood damage. If you own a shop or hold stock at a premises which is flooded, the cost to your business could be huge.

Standard business insurance and other insurance policies like building and contents usually cover flood damage, unless you have had it specifically excluded. But alongside the initial financial loss in the event of flooding, there are also ongoing losses to the business to consider.

Your customers still need to be serviced; and if you can’t service them, will they wait around for you to get back on your feet? For this, we recommend Business Interruption cover.

Business interruption cover is often overlooked as many people think their standard insurance policies will cover them for damage such as floods and fire. Although this is true, those policies make no allowance for the interruption to your trading and the profits you will have lost, especially if you cannot keep your work going in the interim.

Business interruption insurance can make a big difference for businesses should the worst happen. This policy can usually be added to an existing Business policy but doesn’t come as a standalone.

There are many ways you as a business owner can help protect yourself, your employees and customers in the future. Being prepared for any eventuality is the best way, never assume you are fully protected.

Speaking to a specialist insurance broker like Shearwater who understands your business will help you ensure you have the best policies in place … whatever the weather.

Find out more at www.shearwater-insurance. co.uk or tel 01992 718666. www.equestriantradenews.com

23

Maintaining condition throughout the winter months

Veteran Vitality

R

From the First Signs of Ageing • High in fibre with a good calorie level to help with weight maintenance • Highly palatable with natural herbs, including: Mint, Nettle, Dandelion, Garlic and Fenugreek • Contains linseed – a good source of Omega 3 • Fully balanced with essential vitamins & minerals* • Contains a probiotic and a blend of prebiotics (FOS & MOS) for healthy digestion • Made with high quality Non-GM ingredients *when fed at recommended levels

For more information contact your Allen & Page Area Manager or call our Sales Team on 01362 822 900 or email helpline@allenandpage.co.uk Quote Ad Reference: Veteran Vitality Trade

www.allenandpage.com

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

ETN Reporting

24

TURNING BACK THE PAGES… Equest Trade Nerian ws

For almost four decades, ETN has reported on the equestrian trade.

So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

The V oice of th e Equ e

…Five years ago…

stria

n Ind us

Future

try

January 2014 No

Volume 38,

investm

1 Monthly

ent In January 2014, ETN reported: • Animalife pledged support for bricks-and-mortar retailers, saying it would no longer distribute product for online retail sale. The supplements supplier also launched CPD training to enable retailers to gain accreditation.

“We won ’t pplyNewtyle Trading • Derby House went into administration. The retailer was subsequently soldforsuto onlin retail sa e Company and was continuing to trade online. le” • Barnsby, one of Britain’s oldest saddlery companies, announced seven redundancies. Two sales managers and five factory and warehouse staff were laid off. Managing director James Hitchin ssaid u Barnsby had applied for a CVA (company voluntary arrangement) and was consulting with creditors.

Pl • Your Gift Horse was rushed off its feet with orders for an equine themed scarf. The horsey accessory had been spotted round the neck of Strictly Come Dancing contestant and breakfast TV presenter Suzanna Reid – so everybody wanted one.

Stock up

for the stud se ason

Find ou and wh t who y insid e

NEC, Birmingh 16-18 Februaryam, UK www.bet 2014 a-int.com

Sponsor

ETN is mediathe official BETA Intpartner of ernati onal

ts, uc rod and w p re Ne ofca ding ho bed

Equest Trade Nerian ws

Main

…Ten years ago…

The V oice

of th e Equ e

stria

n Ind us

try

Januar y 2009

Sizing In January 2009, ETN reported: a reall up good b y • Bad weather and the economic climate were blamed for poor visitor numbers at the first Cadence oot The fi show held at the Aintree equestrian centre in Liverpool. Many trade exhibitors praised the shoppingin feedbre and-demo event, one saying the venue was “like a mini Olympia, well laid out and didn’t costexthe plaine d earth”. Some visitors complained that “the demos left a lot to be desired although Geoff Billington saved the day.”

• Phil Lowe took over as HKM Sports Equipment sales manager for the UK and Ireland following the departure of Ian O’Leary.

• A poor harvest the previous autumn having left good quality straw in short supply, ETN reported that shavings had taken on “gold dust status in terms of availability and price…”

• The first Express Eventing, an arena eventing competition held at the Millennium Stadium in Cardiff, was a bittersweet affair. Oliver Townend took the lion’s share of the £100,000 prize fund but Mary King’s Call Again Cavalier was put down after being injured in a fall.

Volume 33,

No 1 Mon thly

…20 years ago…

In January 1999, ETN reported: • A management buy-out (MBO) team acquired Spillers Speciality Feeds from the Dalgety Group. The MBO team comprised six senior managers, all shareholders: Jeremy Brereton, Ruth Bishop, Andrew Campbell, Lesley Etherington, Gareth Pilkington and Robert Clegg. Among those buying shares in the new company were employees Christine Smy and John Stone. Dr Brereton, who had replaced Clarke Willis as general manager the previous year, said SSF intended to expand within the UK horse feed sector and extend franchise agreements within Europe.

• Equine Health & Herbal and SP Equine’s managing director Nick Westcott said his companies had never used shark fin cartilage as a source of chondroitin sulphate in its supplements – and urged other manufacturers to abandon the practice. A row had been sparked by a television documentary showing Japanese fishermen catching shark, cutting off their fins and throwing the dismembered animals back into the sea.

• The Walsall Equestrian Society, formed in response to the influx of cheap imported goods, was about to launch its new logo – the Walsall mark. The aim was to make the riding public aware of good quality saddlery made in Walsall, said society chairman Jacquie Pountney.

• FAL launched what it claimed was the first ever disposable rug. The Uno, selling at £17 plus VAT to the trade, was promoted as an alternative to budget priced horse clothing or, indeed, to laundering rugs. Made with an outer similar to crinkly feed sacks, when it was soiled you threw it away and bought another.

…30 years ago…

In January 1989, ETN reported: • Hugh Thomas, the new director of Badminton Horse Trials, was welcomed by the trade. Not only had he built the cross country course for the 1988 Seoul Olympics, he was once a shop and office developer. At a meeting with traders organised by BETA, Mr Thomas said he appreciated the importance of “the shops and their attraction to visitors.”

• Lavenham was commissioned to make a navy bound yellow horse rug for Ronald Reagan, the outgoing American president.

• Selkirk based McNab Saddlers, which had been run by Mr and Mrs McNab for 25 years, was sold to Mr and Mrs J G Stirrat. The new owners said they would continue to manufacture the full range of Eildon products which the McNabs pioneered.

• Polo guru Major Ronald Ferguson [Sarah Ferguson’s father] was among the fans of new EPIC reinforced stirrup leathers. Vinyl webbing from Scandinavia was used to reinforce the traditional leathers, making them stronger for riders who often stand in their stirrups.

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

25

EQUESTRIAN PPE TESTING

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approved laboratory SATRA offers testing to European and international standards, certification to the new European PPE Regulation and due diligence testing.

SATRA testing and certification seminar 27th February 2019.

ppe@satra.com www.satra.com/ppe tel: 01536 410 000 www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

Retailer Profile

26

BUSINESS HEADS, PROFITABLE TALES Deborah Hayward discovers that business acumen has played a pivotal role in the success of Equus – an online retailer launched little more than five years ago.

O

nline retailer Equus is really going places! In a story that reads like the Dragons’ Den of the equestrian industry, Kim Horton and husband Steven Wood put on their business heads, started a company and tested trading before securing backing from City of London investors – and, then, a venture capitalist.

The couple decided to start a business selling equestrian essentials after both had been working in the corporate sector of the retail industry. During 25 years at John Lewis, Kim progressed from a trainee fresh out of school to heading various departments, masterminding new branch openings and working with local managers on controlling their stock.

After a stint in the IT department, which included a “miserable” time learning programming – “the worst year of my life” – she was lured to a London consultancy where a former John Lewis colleague had moved. While working on a contract at Tesco’s online operation, she met Steven, another consultant, who worked on the technical side. By the time she moved on to Argos, the couple were married.

The route to running their own business, Equus Products and Services, began when Steven studied for an MBA (master of business administration) at Cranfield University, in Bedfordshire.

He chose to take an entrepreneurship option and, at the end of the course, had to make a presentation on a prospective business to four City investors.

“After the presentation, two approached us and asked whether we had plans to launch it for real,” says Kim. “The course finished in August and we met one of them a couple of months later, at about the time we were setting up our website. He was quite serious about investing in the business – obviously, the size of the equestrian market was extremely attractive.

“However, we said no because we wanted to go through Christmas 2013 to test the proof of concept just to make sure that it would fly – take orders, fulfil them and see whether the way we thought it would work would actually stand up in practice. So we traded through Christmas and took a huge amount of money. We were absolutely thrilled with it.”

As a result, Kim and Steven returned to the two willing investors, who then put them forward for funding from SEIS, the Seed Enterprise Investment Scheme. “When we started in October, the office was at the end of our garden in Hertfordshire, I was packing parcels on the dining room table and we were taking them to the post office at the end of the lane in the village,” recalls Kim. “The seed investment funding was to help us to move to a small warehouse on a working farm in the village. It put the JANUARY 2019 EQUESTRIAN TRADE NEWS

Husband and wife Steven Wood and Kim Horton put their business brains together and came up with online retailer Equus.

infrastructure in place and paid for us to employ someone fulltime because it had become apparent very quickly that we needed more help.

“We had the benefit of two investors helping us all the way and going on and on about gross profit margin and not discounting.

They wanted a 60% margin, whereas one of our suppliers said we’d be lucky if we ended up with 32!

“Part of the deal was that we had one of the investors sitting on the Equus board. If I went to a board meeting and we’d sold anything at less than a 40% margin, I had to explain why.”

An advantage of having City backing was that the investors had a network of specialists who could be called on for support and advice.

Alongside this, Kim and Steve were able to put their corporate business experience into practice. Many of the processes Kim learned at John Lewis, such as stock management, are used by Equus.

Then, two years ago, the couple were asked to make a decision – continue to grow organically or look for a second round of finance. They opted for the latter and Equus’s existing investors introduced them to venture capitalist Foresight, based in London’s iconic Shard building.

“We had to go and pitch in the Shard,” says Kim. “We thought we’d have to leave and then come back, but they said, ‘No, wait, we’ll be back in about ten minutes.’ One of them came back into the room and said, ‘Yes, we’d like to invest.’ That was it – we were off! They invested and our current investors invested more

Getting investment from venture capitalist Foresight has taken Equus to a whole new level.

www.equestriantradenews.com

E S T. 1 9 9 2

SS19

27

S AY H E L LO TO T H E F U T U R E O F COMPETITION JACKETS...

U LT I M A QUICK-CHANGE™ DRESSAGE C OAT The growth of Equus in such a short time means that Kim and Steven now employ staff. Nelly the dog joins (left to right) Karen Ives, Ellie King, Oliver Goodliffe, Steven, Kim, Natalie Budge and Samantha Perry.

money as well. We actually got the money on 1 August 2018. It was a very long process, but we got there in the end.”

One of the conditions of the finance was that Equus must have an office in the Midlands – part of a government agreement with the EU to regenerate the area’s economy – so Wyboston, in Bedfordshire, is home to that while other operations, including packing, continue at the original base in Walkern, Hertfordshire.

Where bricks-and-mortar equestrian retailers point to the personal touch and service they can offer in-store, Equus has devised its own ways of building relationships with customers.

Kim sends thank-you emails to all of those placing orders and writes regular blogs packed with information designed to help them become better owners and riders.

Kim and Steven now employ a staff of seven and are seeing the fruits of their meticulous business planning.

ETN asks Kim. . .

Q: What is your target market?

A: It is mainly core riding club-level customers. Although we have some premium brands, we don’t have really expensive ones.

Equally, you can’t get a pair of jodhpurs from us for £30. We’re not that sort of business – we’re right in the middle.

Q: Which are your best-selling brands?

A: Equetech, Mark Todd, Mountain Horse and HKM are all popular.

Q: You sell everything customers would want for themselves and their horses, but not feed. Do you sell supplements?

A: Yes, we have started to sell supplements.

Q: Do you visit trade shows such as BETA international for buying and gathering ideas?

A: Yes, definitely, and for catching up with suppliers and finding out what’s happening in the market. I usually come for two days, Sunday and Monday.

Q: What challenges does your business face?

A: Competitors discounting. We’ve never discounted – we can’t because we have to go to board meetings and get asked about every product that’s been sold below that 40% margin. But, as a result, we’ve got quite a strong partnership with a lot of suppliers because we don’t discount – that’s how we’ve been able to win accounts. I don’t think we will ever go down the discounting route because we believe that’s the route to the bottom. We don’t compete on price – to us, it’s more about range and service. Our strapline is: “By riders, for riders.” So everything that goes on the site is picked by us and most of us here are riders.

Q: Are you a horsey person?

A: I’m originally from Portsmouth, where my father was in the Navy. I learned to ride at the Naval Riding Centre just outside the city. Then, school exams and my career starting meant I stopped riding. When I bought a house and felt financially set up, it was time for a horse again. I took several on loan and now own a lovely Dutch warmblood called Waldo and ride five or six times a week. www.equestriantradenews.com

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Hoofcare

28

A LEG AT EACH CORNER

Hoof health has particular challenges in winter. ETN looks at the latest equine foot-friendly products – and brings you a new take on mud fever.

All the nutrients needed TOPSPEC Healthy Hoof can be added to any horse feed to improve hoof quality.

It includes optimum levels of the micronutrients that promote hoof quality - plus a broad range of micronutrients that improve the efficiency of the hoof supplement while also supporting light work.

Caramel flavoured TopSpec Healthy Hoof produces a shiny coat and supple skin too.

It contains the levels of biotin (15mg/500kg horse per day), and associated nutrients, scientifically proven to improve hoof quality, including chelated zinc, methionine, MSM, copper, iodine, calcium and vitamin A – all of improve the effect of biotin alone.

New book illuminates hoof care NEWMARKET based farrier Dr Simon Curtis has spent ten years researching hooves to produce a book on the subject.

The Hoof of the Horse traces the development of the equine hoof, from its beginning in the mare’s uterus to maturity and old age. Around 250 colour illustrations show the hoof as it has never been seen before.

“We all know that the hoof is an extremely important part of the horse, and hoof health is the greatest factor in a horse’s soundness,” says Simon, a farrier for 45 years.

“There has not been enough simple science applied to help us get the best from our horses’ hooves.”

The licensed veterinary poultice from Robinson Animal Healthcare

Smiling from the hooves up SPILLERS Happy Hoof, a low calorie, shortchop forage, is ideal for equines prone to laminitis.

It has all the vitamins and minerals they need, plus biotin for hoof condition and is approved by the Laminitis Trust.

For those concerned about molasses, Spillers Happy Hoof MolassesFree is a low calorie fibre blend with garlic and rapeseed oil and no added sugar.

It contains biotin to support hoof growth and is approved by the Laminitis Trust.

When thrush threatens…

CAVALOR Dry Feet helps horses that are susceptible to thrush.

Containing glutaraldehyde for its astringent and hardening effect and benzalkoniumchloride to help the product stick to the hoof, Cavalor Dry Feet comes as a handy spray.

It should be used daily on clean hooves for three to five days until the hoof is visibly drier. It can then be used once or twice a week.

Cavalor Dry Feet supports hooves by making them hard and dry which, in turn, allows oxygen to circulate around the frog.

Part of the brand’s recently relaunched care range, it’s available in a 250ml spray (RRP £19.80).

Support in a tub Licensed by the Veterinary Medicines Directorate Guaranteed quality of manufacture Proven and consistent efficacy Trusted, safe and stringently tested Manufactured in the United Kingdom

Ask for at your local stockist, call us on 01909 735000 or visit www.robinsonhealthcare.com

JANUARY 2019 EQUESTRIAN TRADE NEWS

DODSON & Horrell Hoof Support is a pelleted supplement formulated for the nutritional maintenance of hoof quality and growth.

The alfalfabased product contains biotin, zinc and methionine which are essential for healthy, strong hoof formation as well as mint and basil for palatability.

The product is suitable for horses and ponies with temporary or recurrent hoof problems as it can be fed on a permanent basis.

Regeneration of a complete hoof takes around nine to 12 months and Hoof Support should be used for at least this length of time to supplement satisfactory growth, says Dodson & Horrell.

A 3kg tub has an RRP of £38.25. www.equestriantradenews.com

29

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EQUESTRIAN TRADE NEWS JANUARY 2019

30 Mud fever: chilling new theories

Trus over ted for 20 y ears

JOINT CARE

“SHOULD I be washing off the mud every day?” That’s a question vet Kieran O’Brien is often asked by horse owners worried about mud fever. Here’s his response…

We’re often asked if horses should have the mud washed off their legs when they come in from the field in the afternoon. After all, mud fever is caused by mud, isn't it? Well, not quite…

Out-wintered horses that spend their days hock-deep in mud rarely suffer from mud fever; and mud fever is rare in wet summers.

Instead, it seems that constant wetting and CHILLING of legs is the key predisposing factor.

By washing just A typical case of mud fever. one front leg with a hosepipe and then scanning both front legs with a thermographic camera, we have shown that the washed leg remains significantly colder than the unwashed for at least two hours afterwards.

One client’s pony had its legs washed free of mud every day, yet suffered from severe mud fever in all four legs. Once we cleared up the mud fever, on our advice the owner stopped washing and just applied indoor padded leg wraps directly on top of the muddy legs, to dry and warm them.

Owners often ask if they should wash their horses’ legs every day when they’re brought in.

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This pony’s legs are never washed, just brushed in the morning. And contrary to what you might expect, it has been completely free of mud fever since.

So, if owners do decide to wash legs, then it is important to dry the legs quickly with a dry towel so that they can warm up rapidly. With the exception of heavily feathered horses (where the feathering seems to be protective), clipping the lower legs - especially the heels - makes drying more efficient and quicker.

Waterproofing the lower legs, especially the heels, with an oily barrier (such as pig oil or Sudocrem) is a good additional preventive measure.

About the author: Dr Kieran O'Brien MA MVB(Hons) PhD MRCVS is from Penbode Equine Veterinary Clinic, This horse’s owner stopped washing Tavistock, Devon, telephone and just applied indoor padded leg wraps directly on top of muddy legs, 01822 613838 or visit to dry and warm them. www.penbodevets.co.uk

www.equestriantradenews.com

31 For five star feet FIVE Star Profeet supplements provide nutrients to support hoof health.

Importantly, they also offer nutritional support that helps target healthy liver function which is fundamental to healthy hoof growth, says manufacturer NAF. Biotin is combined with a rich sulphur complex of methionine, lysine and MSM, minerals including calcium and zinc, and a broad spectrum of naturally sourced amino acids and essential fatty acids.

Developed by veterinary scientists, assisted by leading farriers, Profeet offers concentrated, fast acting, nutritional support for quality hoof growth.

It’s available as liquid, powder or pellets with RRPs from £31.99.

Smelly frogs? No fear!

STANDING in damp stables or wet fields can leave horses at risk of developing foot related conditions.

To combat the problem, Nettex Frog Health works effectively to maintain healthy soles and frogs.

Nettex Frog Health contains powerful agents that promote hoof hygiene and help dry and reduce discharge from the frog. It can be used regularly, and is particularly useful for horses on box rest or living out in wet conditions.

Nettex Frog Health, RRP £9.50 for 250ml, is part of the Nettex Hoof Care range.

Hoofcare When hooves take the strain…

THE OLD saying goes ‘no hoof, no horse’. And, indeed, horses’ legs and hooves are notoriously fragile, says Robinson Animal Care.

Hooves support the entire weight of the body, so related conditions have huge implications on soundness.

Prevention is always better than the cure, and spotting problems early will speed up recovery.

Equally for retailers, being able to provide advice on hoof care helps customers make the right choice when purchasing products.

Hoof care checklist to pass onto your customers: • The farrier is your greatest ally – especially in an emergency, say if a horse develops an abscess. Book him or her every six to eight weeks and have the horse ready somewhere clean and dry with clean legs and feet.

Keep your farrier plied with tea and biscuits.

• Keep an eye on hooves by picking them out daily and clearing with a brush and water if muddy.

• Heat in the hoof accompanied by the sudden onset of lameness could indicate an abscess. Call the farrier or a vet. Ensure the first aid kit is stocked with Animalintex Hoof Treatment. The only VMD (Veterinary Medicines Directorate) licensed, multilayered absorbent poultice available in the UK, it retails at around £6.

Hoofcare

32

WINTER SURVIVAL GUIDE The winter months demand extra diligence from horse owners when it comes to hoof care, say farriers Oli Meadows DipWCF and David Meadows DipWCF. Why the frog matters • The frog is softer than the rest of the hoof because it acts as a pump to push blood back up the limb. With such an important function, it’s essential that the frog is kept healthy.

• The frog works best when the horse is moving. Exercise is good for frogs.

• In the unshod horse, the frog acts as a breaking device while its texture helps achieve traction.

▲ Thrush is triggered by the presence of anerobic bacteria which don’t need oxygen and light to survive. Indeed, by introducing oxygen and light – by cleaning and trimming and stabling the horse on clean bedding – thrush is less likely to develop.

▲ The frog has a higher moisture content than the rest of the hoof horn. It absorbs more moisture in winter, becoming spongelike when continually on wet ground, so appears bigger than it does in dry conditions. A soft, saturated frog is more vulnerable to foreign bodies.

▲ These black marks could lead to thrush if not exposed to the air by trimming. Other warning signs of thrust are a bad odour (like over-rip cheese) and a black discharge.

▲ Its spongey qualities are also why the frog seems to grow more in winter. Regular correct trimming by a farrier helps control the flaps and crevices where bacteria can hide and potentially lead to thrush developing.

▲ Straw beds are great – when well managed like this one. On the other hand, overgrown hooves and frogs standing on dirty, damp straw bedding equals a perfect breeding ground for thrush.

JANUARY 2019 EQUESTRIAN TRADE NEWS

▲ The only way to deal with thrush is to act fast and nip it in the bud. Owners should make the most of farrier visits by using hoof disinfectant on the clean, newly trimmed foot. Squirting it into crevices with an old worming syringe works well. Applying a powder type product can also help stabilise the frog’s consistency by drying it out. Overall, however, the best remedy is to expose the affected area to fresh air.

• Two ‘alternative’ remedies we’ve heard about but never tried are using maggots to eat the dead tissue, thereby exposing the bacteria to the light and air they dislike. The other is much more appealing – a comfrey poultice. www.equestriantradenews.com

33 Pus in the foot Abscesses are a common winter hazard. Watch out for hedges being cut and the off-cuts being left in horses’ fields. Thorns so easily penetrate softer, water-soaked soles setting up the potential for an infection to develop within the hoof capsule.

How to help hooves If owners only ever do one thing, they should pick out their horse’s feet daily. As well as removing debris, they’re also checking the feet and, if worn, shoes.

Also, if the job is done every 24 hours, it’s much easier as the soil doesn’t become compacted. Solid mud and muck is doubly difficult to dig out.

Picking up a horse’s feet regularly trains him for the farrier too.

And we farriers really appreciate mannerly equine clients!

One of the most helpful items retailers can stock are a selection of the ergonomically shaped hoof picks now on the market. They are so much more pleasant to handle than thin metal ones, so encourage owners to adopt a daily routine.

GOOD FOR HOOVES • Exercise •D aily picking out/checking feet •R egular shoeing/trimming by a registered farrier • Balanced diet • Consistent moisture level • Clean bedding

BAD FOR HOOVES • Lack of trimming leading to poor foot balance • Over-long intervals between shoeing • Damp, dirty bedding • Lack of correct nutrition • Extremes of wet and dry • Lack of movement • Owners neglecting picking out (and checking) feet

What the text book doesn’t say…

Ideally we try to place the last [nearest the heel] nail at the widest part of the foot, as shown here. This allows the hoof and frog to flex, thereby absorbing concussion and enabling the frog to act as a pump.

But we’re working in ‘real life’ conditions, where horses pull shoes off in the mud – pawing at sheep netting is another common cause of unwanted shoe removal – so sometimes we have to compromise.

We might shoe hunters with the nails in the next hole towards the heel, for example.

Let’s work together Most farriers are too busy shoeing and trimming horses – and don’t have room on their vans - to stock a comprehensive range of hoof care products.

We’d much rather send our clients to the local tack shop to buy what they need. It’s all part of equestrian providers working as a team in horses’ and their owners’ best interests.

About the author: North Wales based farriers (and brothers) Oli Meadows DipWCF and David Meadows DipWCF have a wide range of equine clients including dressage and endurance horses, county standard show horses and ponies as well as hunters and pleasure horses. They are regularly called upon to liaise with local equine veterinary practices.

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

34

People

• Kate Deegan has joined Dengie as area sales manager for Ireland.

For 12 years, Kate and her husband Paul Deegan ran a racehorse training business in Ireland. “Dengie has a wide range of products that are suitable for not just leisure horses, but also the racing market too. I’m looking forward to combining my passions and developing the Irish market for Dengie.” said Kate.

From a farming background, Kate was a Pony Club member before graduating in international agriculture and equine business management.

After working in New Zealand on stud farms, Kate returned to the UK to work in racing in Lambourn and Newmarket. Nowadays, she competes in show jumping and enjoys riding club activities.

We’re all here to make money… but the best business people are as polite and fair as they are determined and firm.

So to celebrate all that’s good about the people in our trade, ETN’s Beth Crow has chosen the winner of our first ‘Nice to deal with’ award.

Their prize of a luxury hamper is on its way – enjoy!

Nice to deal with...

THEY’RE SO NICE TO DEAL WITH…

• Keith and Elizabeth Ellis, and their sons Stephen and Richard, who run Jenkinsons Equestrian, home of the Elico range.

• Emma Burns, the new head of marketing and sales at Gallop Equestrian, has been riding since she was three. She’s also well known in the trade, having worked for retailers LP Equestrian and Robinsons, and most recently for supplier Perry Equestrian.

Emma completed a diploma in equine science and business management at Rodbaston College, and has run competition and livery yards.

“After leaving college, I knew that this industry was for me but I didn’t quite know where I belonged,” she said. “Now, as head of marketing and sales at Gallop Equestrian - a company that has supplied my horses’ rugs for as long as I can remember – I’ve finally found where I belong.”

Emma has “three beautiful horses”. She competes in county level working hunter and foxhunter show jumping classes plus “the odd local dressage test.”

• Ingmar De Vos was re-elected unopposed as president of the FEI [international horse sports governing body] at its General Assembly in Manama, Bahrain.

The Belgian national received unanimous support for a second fouryear term from delegates representing the FEI’s 133 national federations.

JANUARY 2019 EQUESTRIAN TRADE NEWS

• Beth says: “I would love our first award and the hamper to go to Keith and Elizabeth Ellis and their sons Stephen and Richard at Jenkinsons. They always send their adverts in on time, are excellent at communicating and have been strong supporters of ETN since the day it began. Above all, they are all so nice to deal with!”

• “A real highlight of my riding experiences,” was how Simon Middleton, of distributor Zebra Products, described a session on an international dressage horse.

Top riders Gareth and Rebecca Hughes run and own Classic Dressage with Julia Hornig; Simon has been doing business with the retailer for nearly 20 years.

As a thank you, Simon got to ride the seven-year-old Classic Goldstrike (pictured), Rebecca’s up and coming prospect. He also had a lesson from Rebecca on Classic Briolinca, Gareth’s grand prix horse.

“It was an unbelievable privilege and honour,” said Simon, who events his own horses. “I am so lucky; a big thank you to Julia, Rebecca and Gareth.”

Continued on page 36

www.equestriantradenews.com

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Since 1988

From page 34

• Katharina C. Hamma, a key figure in the running of the Cologne, Germany venue that hosts Spoga and Spoga Horse trade fairs, left her suddenly job in November.

The Koelnmesse exhibition centre’s board announced it had “terminated the working relationship… with immediate effect” with Ms Hamma, its chief operating officer (COO) of seven years’ standing. The reason given was “differing views on the future strategic direction of the company.”

Koelnmesse CEO Gerald Böse has taken over Ms Hamma's responsibilities.

• Haylage and equine treats specialist Silvermoor has appointed Georgina Teece as head of sales.

Georgina has worked in the equestrian industry for ten years. She started in the buying department at Armstrong Richardson before joining Global Herbs as an area sales manager.

Georgina then covered north of England sales for Bedmax.

A keen rider since the age of five, and holder of British Horse Society (BHS) qualifications, Georgina owns two horses and competes in show jumping and dressage. She and her whippet Betty enjoy dog agility.

Vicky Mitson Connie Dale

Ellie Holder Nathan Archer

• Science Supplements has made promotions and welcomed new faces.

Vicky Mitson has moved up to the post of commercial director and is overseeing the Northamptonshire based brand’s UK operation. Vicky, a Hartpury University graduate, is a former HOYS and Royal International working hunter champion.

Ellie Holder has joined Science Supplements as nutrition advisor.

Ellie graduated in equine science with first class honours from Hartpury University before completing an internship with the company. She competes her horse Erin’s Star in working hunter classes and eventing.

Connie Dale has also been recruited as a nutrition advisor following an internship with Science Supplements. Connie graduated in animal science from Harper Adams University. She events her horse Annie.

Nathan Archer, who managed Science Supplements’ recently unveiled £1.1m investment in production and R&D facilities, has been promoted to head of production. He graduated from Bedfordshire University in sports and exercise science.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Let’s celebrate experience and loyalty among the equestrian trade’s workforce. This month Dodson & Horrell has nominated a worthy winner with almost 28 years’ service.

ETN

Long S

ervice Award

DAVID HUSSEY has been herbal manager at Dodson & Horrell since 1991.

• David started working at British Pepper & Spice in Northampton in 1981, the company eventually supplying a mix to Dodson & Horrell. David joined the feed company ten years later when John and Richard Horrell asked him to start a herbal division.

Starting slowly with garlic, by 1992 David had formulated Placid, Mobility, Itch Free and Breathe Free.

Stroppy Mare and Lami Free followed a year later, after which the range grew.

Today, David works with Dodson & Horrell’s nutritional team developing herbal ETN Long Service Award winners packages for inclusion in its canine receive a well-deserved box of and equine feeds. He purchases all chocolates. the herbs and spices that Dodson & Horrell uses too.

David is a self-taught herbalist. He still reads constantly to keep up to date with anything that is current, topical and fashionable in herbs. Even after nearly 28 years, he’s open to learning new things and relishes feedback from wholesalers, merchants and customers.

David also lectures on herbs and their use in nutrition.

• Sam Horrell, CEO at Dodson & Horrell, says: “David brings a wealth of experience, enthusiasm and passion to the business. He is a vital part of our team and we are very lucky to have him. He has grown our herbs division from scratch and it continues to go from strength to strength under his leadership.”

HOW TO NOMINATE: Tell us about your outstanding long-time employees. From the company co-director to a Saturday girl/boy, ETN would like to mark their contribution to our trade.

We need to know the employee’s name, his or her job title, how long they’ve worked for you – and why they’re a valuable member of your team. Do send us a picture too.

www.equestriantradenews.com

G

36

People

P

Special Report

38

The three generations now working at Snowhill, from left, Peter Dale, his daughter Christine and granddaughter, new recruit Vienna.

HAPPY NEW YEAR! ETN catches up with leading supplier Snowhill to find out what’s new for 2019.

Y

Nice to see you…to see you …nice!

es, it’s all about The Generation Game of which there are now three working together at Snowhill.

And it’s proving to be the perfect blend of traditional and new ideas.

Peter Dale and his daughter Christine have been familiar faces at Snowhill for over 30 years, since its beginning in fact.

However there’s now a new face on the block.

Christine’s daughter Vienna has joined the family business to work alongside her Mum and Grandad as she learns the ropes.

Vienna has been a regular in the Snowhill catalogue as she has modelled (along with her younger sister) throughout the years.

“She would have been around five or six years old when she first appeared in front of the lens for us,” said Christine. “And now Vienna, at 20, still brings out the attitude on

a photo shoot for me when I ask her.”

In her day-to-day work at Snowhill, Vienna will also be taking instructions from older cousin Janine who works in the telesales office and has been in and around the business for years.

Another guiding hand is Kirsty B who was at school with Christine in the 1980s. The invoicing ladies have also been at Snowhill for more than a collective two decades, so there is a watchful eye around every corner.

“It’s an exciting time for the family and will definitely bring a vibrant new step into the company,” added Christine. “It’s a real privilege to have worked with my Father every day for so many years; I hope my daughter feels the same about me when she is nearly 50!”

It’s a privilege to have worked with my Father every day.

To find out more…Contact Snowhill Trade Saddlery on tel 01243 672323, JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

39

Special Report

New and exclusive from Snowhill The new Rhinegold Elite Siena Riding Boot is a fantastic combination of comfort, looks and practicality.

The stretch material used on the outer leg has a natural ‘give’ to allow comfortable movement.

And with this, coupled with an elasticated zip panel and four calf widths, you can obtain the perfect fit every time.

The beautifully soft leather inner leg panel offers luxury to touch and durability to wear, while the super lightweight, ridiculously comfortable sole unit is like air for your feet.

Its unique design concept makes it suitable for riding. It’s also perfect for keeping feet a little more insulated, and therefore warmer in the winter months, as you’re raised from the floor.

However, the Siena is equally perfect for training and teaching in the summer months thanks to its light weight.

These boots may be like Marmite to some, but Snowhill is 100% confident that customers who try them on will buy them. They are just too comfortable to leave on the shelf!

The new Rhinegold Elite Siena Riding Boot, exclusive to Snowhill, is available to preorder for existing trade customers.

At your service How Snowhill goes the extra mile for retailers…

How fast can you deliver if a customer wants an item I don’t have in stock?

We are able to drop-ship the next day (UK mainland) direct to end users on an occasion when it helps one of our retailers keep a customer. It’s not something we advertise hugely but we will do this for regular trade customers in an emergency.

Do you have a minimum order requirement?

Trade ordering has changed over the years. We find that customers are ordering smaller quantities but more often as the end users have become more impatient. Order size is differentiated by the postage charge from us. Orders over £250 are free of charge shipping (UK mainland). So, there is no minimum order as such for regulars, but the carriage is greater on a small order.

Can I order online 24/7?

Yes, absolutely; all you need is a trade website account login with us. Our website has live stock updates every 30 minutes so the quantities are accurate.

Is there anyone available at Snowhill to offer technical and equestrian advice?

The sales office team are all equipped with the answers to most queries. If it is a super-technical question, we will sometimes double check ourselves and get back to you, our customer, with a definitive/evidence based answer Do you have a catalogue I can keep on the counter to share with customers while I show them products?

Yes, we offer our full colour catalogue with no contact details or trade prices, just RRPs.

NEW FOR 2019!

Snowhill is now offering stock level csv files for trade customers who would like immediate sales and regularly updated stock confirmation. The new system has been developed in-house

by Snowhill, so there is no additional cost to The good looking retailers.

Rhinegold Elite Siena Riding Boot is streets ahead in the comfort stakes too.

These boots may be like Marmite to some…but customers who try them on will buy them.

Spring 2019 launch Because riders come in all shapes and sizes…

End users have demanded it, and Rhinegold has delivered.

Following the success of the Luxus Long Leather Riding Boot, a new addition is on the horizon.

Rhinegold has developed what’s probably the first off-the-shelf extra-wide/extra-short leather riding boot.

The Luxus Extra (RRP £119.50) has a wider calf and shorter leg - because riders come in all shapes and sizes. It’s available from Snowhill from March 2019

Our website has live stock updates every 30 minutes

email sales@snowhill.ltd.uk or visit www.snowhilltradesaddlery.co.uk www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

Pets

40

IS YOUR STORE DOG FRIENDLY? Offer a warm welcome to canine customers and upselling on dog related products will surely follow, says Richard King.

G

Keep individual brands and their range together in one area for an effective display.

o onto a stable yard and you’ll often see nearly as many dogs as horses! Indeed, it’s an often-quoted statistic that more than 90% of horse owners also have one or more dogs.

So, when it comes to shopping for dog food, treats or accessories, what could be easier than picking them up from the same store as their horse feed?

Dogs love jumping into the car and going with their owners, whether it’s to the stables or a feed store. However, especially when it’s hot in the summer, leaving them in a rapidly overheating vehicle is a non-starter. Yet you don’t want customers to cut short their shopping trip…

So how can stores be more dog friendly without upsetting other visitors who may not be such canine fans?

When your customers jump into their car to go shopping for horse feed, the dogs love to go too. So why not stock canine products?

Don’t just play at it If you really want to make your store dog friendly, then don’t just play at it. Make the effort to ensure the entire outlet has a feeling throughout that dogs are welcome.

The first and most obvious addition is to make sure bowls of fresh water are available. These should be changed regularly, ensure that the bowls are clean and there are plenty.

Depending on the store’s size, it may be advisable to have more than one area designated as a water station. Dogs should be allowed everywhere in the store.

Another nice idea is to offer dogs a biscuit at the till and/ or check out area. Small touches like this make a difference to customers’ shopping experience and, importantly, enable you or your staff to engage with them and their dogs.

If you’re selling dog food, make sure leads, collars, toys, accessories, beds, supplements and lotions and potions such as flea, shampoo and worming products are kept well stocked.

When a team in a store shows passion for the products they stock, they always sell more. So product knowledge is important too.

Stand out from your competitors Spread the word on your social media platforms and across all your communication with customers that you’re a dog friendly store. It really will make you stand out from your competitors.

Continued on page 36

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

41

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EQUESTRIAN TRADE NEWS JANUARY 2019

Pets

42

WANT TO START STOCKING PET PRODUCTS?

From page 40

Kevin Duffy, pet sales manager at Trilanco, has some tips.

Dogs love being with their owners at the stables. This one is even having a go at jumping!

Also consider a few canine themed events throughout the year to promote and increase awareness of your dog friendly facilities.

As well as being fun, they can bring in new customers.

If a store has a café, it’s understandable that a designated area for dogs may be the most suitable option to keep all visitors happy. Talking of which, canine friendly snacks are always big sellers although they should really have a nutritional value.

Visual displays When it comes to the visual aspect and layout of your dog food display, it’s important to make this is as simple and easy to understand as possible. There are basically two ways to do this.

Either keep the individual brands and their range together in one area – so I would expect to see all bags of VetSpec Super Premium Dog Food in one section – with the two new VetSpec Working Dog varieties also with them.

The other way is to display dog food by category, so all the puppy and junior products are together, all the senior lines are in one area and so on.

My preferred choice is to keep the brands aligned in one space, but that’s for the individual retailer to decide.

Meanwhile, at BETA International - look out for special offers on the VetSpec range plus the launch of VetSpec Working Dog and VetSpec Salmon Formula Dog Foods. You’ll find VetSpec on stand H6.1.

Spread the word on your social media that you’re a dog friendly store.

About the author: Richard King is from VetSpec, sponsor of the Coffee Shop at BETA International 2019. Find out more at www.vetspec.com JANUARY 2019 EQUESTRIAN TRADE NEWS

THE RSPCA reports there are approximately 8.5 million dogs in the UK (figure from 2017) and BETA (2015) believes there are 944,000 horses, with many people owning both.

This puts the equestrian and country store retailer in a great position, because most of their customers probably also have a dog or two and may even have a small holding.

We’ve seen an increasing number of retailers adding a pet section to their business.

Having both horse and pet products in one place can be a valued convenience for busy equestrians.

The products we’d recommend for a retailer just starting out in pet depends on their customer profile and profit margin expectations. Space is another consideration.

The success of a new pet offering also depends on how it is communicated. Working with our suppliers, we can arrange product training so retailers can talk knowledgeably and confidently to customers about new products and therefore enhance sales.

Everyday products and brands that pet owners expect to see include the likes of Kong, Furminator and Pet Munchies. Retailers should also consider the season.

At this time of year, outdoor and grooming products are popular.

One of our newer brands offering a range of outdoor and travel products is Henry Wag; while our Easidri towel is a best seller, helping to reduce grooming and cleaning time by up to 60%.

Pet wellbeing is top of the agenda with supplements supporting digestion and joints selling well, as are natural, healthy treats such as those from Vet’s Kitchen.

We have a range of products from Johnsons Veterinary Products, famous for their over-the-counter worm treatments but also offering flea treatments, bathing products and more.

Desirable accessories can help retailers achieve good category margins.

We stock stylish beds, collars and leads from Ralph & Co that are handcrafted in Italy, and beautiful herringbone tweed collars, leads, bow ties and bandanas from Hugo & Hudson.

We also have the Buster Activity Mat, a fantastic enrichment product to stimulate dogs mentally and a way for dog and owner to have fun together without having to be outside.

For customers who like to feed wild birds, the Suet to Go range provides a comprehensive selection of affordable food and feeders.

If you’re considering refreshing your stock or would like to try something new this year, contact us at Trilanco. www.equestriantradenews.com

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EQUESTRIAN TRADE NEWS JANUARY 2019

44 Fishy treats go down swimmingly IF YOU’RE looking for something different in dog treats, check out new Dog Gone Fishin’ from Henry Bell & Co. The delightfully packaged and presented range is completely fish based. With the whitebait product, the dogs get to eat the whole fish and nothing but the fish.

Dog Gone Fishin’ treats are manufactured in Cornwall using air-dried and baked fish. They’re grain-free, gentle on the stomach, easy to digest and a great source of protein. They’re super crunchy too.

Fish contains naturally occurring omega 3, which helps to promote healthy skin and a shiny coat, and aids joint mobility.

The four Dog Gone Fishin’ ranges – Bakes, Crunchies, Crunchies Plus and 100% Dried Fish – contain no added colourants or artificial ingredients.

Nearly half of all dogs overweight UP TO 45% of dogs are overweight, according to the latest research. And this can lead to clinical problems later in life.

VetSpec SuperLite Senior Formula is designed to address the nutritional challenges that dogs face as they reach their later years.

It consists of a veterinary specification supplement with a cereal-grain-free, super premium dog food containing 50% chicken with added vegetables and herbs.

In particular, older dogs need optimum nutrition to support a healthy immune system, which means a diet rich in antioxidants such as vitamins A, E, and C, and other natural sources.

They are also often overweight because they are less likely to be as active and therefore need fewer calories on a daily basis. Just as important for older dogs is the need for more nutritional support to maintain healthy, flexible joints.

These complex requirements are all built into a single delicious, complete dog food. When fed at the recommended rate, additional supplements are not required.

The product is ideal for elderly dogs prone to weight gain, senior dogs needing a low-calorie diet, older dogs with poor mobility, overweight dogs being treated by a vet and greedy dogs that need feed volume but low calories.

Prebiotic fibre and herbal sources help maintain gut health. Biotin and other associated nutrients greatly improve the coat and promote a supple skin. It is wheat gluten-free with no added colours, preservatives or artificial flavours.

VetSpec SuperLite Senior Formula complete dog food is available in two sizes, 2kg (RRP £14.95) and 12kg (RRP£54.95).

Feeding for clean teeth CANAGAN Dental is a new dog food from Canagan Pet Foods with added ProDen PlaqueOff dental supplement.

The grain free kibble helps improve oral hygiene. It’s claimed that more than two thirds of dogs in the UK suffer from gum disease.

ProDen PlaqueOff is a seaweed supplement which is absorbed into the bloodstream. It’s said to alter the enzymes in saliva to prevent plaque forming, as well as softening hardened tartar deposits.

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

O PI N IO N

45 Falling profits, closure threats and pre-Brexit panic buying

Has The Pets at Home bubble burst, asks pet industry writer Neil Pope.

AN 80% crash in half-year profits to £8 million. 30 vet practices set for possible closure. Reports of stockpiling pet food and products worth millions of pounds ahead of Brexit. What on earth is happening at Pets at Home?

When new boss Peter Pritchard took over as chief executive last May, investors hoped he would help stem some of the decay at the firm, where shares had been on a downward trajectory for the past three years.

But even he admits it’s been a tough few months at the helm of the UK’s largest pet retailer. “We will need to recalibrate the business to deliver more measured growth whilst maintaining our plan to generate significant cash profits,” he said.

Pets at Home is set to embark of a radical overhaul of its veterinary division that could lead to the disposal of up to 30 of its vet practices.

The overhaul involves buying out 55 joint venture vet practices from its 471-strong Vet Group chain. It said that 25 of these will become companymanaged practices, while the remaining 30 will be placed under review earmarked for potential closure.

The pet specialists puts its plummeting profits down to the restructure, which has cost it £29 million in the last six months.

The writing has been on the wall for the group veterinary sector for the past few weeks. Last month the chief executive of the veterinary business, Andrei Balta, stepped down before Jane Balmain rejoined the company after previously establishing the joint venture Companion Care in-store vet model in 2001. She retired in 2014.

At the same time as Balmain’s appointment, Pets at Home appointed a new chief operating officer of retail – David Robinson – who joined after spending the past two years as managing director of Bestway Retail.

If re-structuring his management team and trying to turn round the company’s fortunes wasn’t enough to keep Peter Pritchard busy, then Brexit also looms large.

Pritchard is reported as saying the group has already imported goods worth a “couple of million pounds” as part of no-deal Brexit contingency plans.

It is understood that 17% of the company’s goods come from outside the UK, and Pritchard said its stock supply could be disrupted in the event of delays at ports and borders under a no-deal Brexit scenario.

“We don’t want families to run out of food for their pets,” he said.

The first Pets at Home store was opened in Chester in 1991, by Anthony Preston. In the following 27 years the retailer has become a real powerhouse in the UK although it has divided opinion throughout the pet industry with its big company attitude towards growth.

There could be interesting times ahead.

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Warmth equals wellness FROM Back on Track’s canine range, the new Bob Dog Loop keeps dogs’ necks warm while encouraging freedom of movement.

The soft fleece fabric incorporates Welltex technology. Infused with ceramic particles, it promotes wellbeing through increased circulation.

The loop suits long necked dogs, although elastic bands at the front and top mean it adjusts to different shapes and sizes. An opening accommodates a lead.

Other Back on Track dog products include beds, coats and leg braces. The Bob Dog Loop has an RRP of £26.

Thorowgood T4 Suede effect seat & knee pad Cob GP £495

For hard working hands HOWND’S Miracle Hand Barrier Serum is a skin protection solution designed to protect dog groomers’ hands.

The pet care brand developed the product for dog groomers with sore, chapped skin. Groomers’ hands are constantly immersed in water and exposed to drying heat The serum forms a protective barrier, leaving hands soft and hydrated. www.equestriantradenews.com

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46

Saddle Fitter of the Month

g n i t a r leb

Ce

THE BEST SADDLE FITTERS…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practise is making a difference to horses, riders and the saddlery industry.

Mark Fisher became a Master Saddler while in the Army.

He has set a high standard of expertise and integrity in the industry, says Vanessa Fairfax who nominated Mark for this award.

ETN SADDLE FITTER OF THE MONTH:

Mark Fisher NOMINATED BY: Vanessa Fairfax of Fairfax Saddles who says: “I would like to nominate Mark Fisher because he has set such a high standard of expertise and integrity in the industry.

“Mark is very practical and able to provide a solution to the problem at hand. This is of course useful on local saddle fits, but has also proved essential in preparation for royal occasions.

“Mark has an excellent working relationship with all the top British saddle-makers and is scrupulously fair and unbiased in his quest to provide the best outcome for the horse primarily, and also for the rider.”

ABOUT: Born in Shepherds Bush, London, Mark moved to Somerset at the age of 13. Soon after, he purchased his first pony - for £50 with tack.

The local farrier was ex King’s Troop RHA and encouraged Mark to consider a career with the horses in the Military. After 22 years’ service, Mark left the King’s Troop RHA as the Master Saddler in 2004.

In the Army, Mark hunted, show jumped and evented to intermediate level. Before that he’s been short-listed for the British Young Riders Eventing Squad.

Fast-forward to 2012, and Mark was recruited as the official Master Saddler to the London Olympic Games. He was by now married to Di who organised and ran an onsite saddlery workshop during London 2012, offering on-the-spot repairs and replacement items. Their daughter Christina also worked as part of the Team GB hospitality team at the Games.

Mark also supported the Team GB Paralympic squad at Rio in 2016, and again at WEG in 2018.

He has also worked as an overseas trainer for World Horse Welfare, helping to improve the lives of working horses in developing countries around the world.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Mark and Di Fisher (right) celebrate Britain’s gold medals with dressage star Charlotte Dujardin and a Team GB supporter at London 2012.

Mark is an SMS Master Saddle Fitter, Master Saddler and Master Harness Maker. He regularly lectures and assesses for the SMS too.

Mark and Di, also an SMS Qualified Saddle Fitter, set up Cambridgeshire based Woolcroft Equine Services with a retail shop, saddle fitting and coaching service for riders of all levels.

The couple have their own dressage horses which adds to their hands-on experience and empathy with clients. With their daughter Christina, they compete at prix st georges and advanced medium level dressage. Di is also a UKCC [UK coaching certificate] Level 3 British Dressage coach.

“Having this expertise within the family run business helps us work together as a team to further understand the importance of saddle, rider and horse interaction to the benefit of our clients and horses at all levels and disciplines,” says Mark..

In conjunction with Russell Guire of Centaur Biomechanics, Woolcroft Equine Services is also involved with saddle, bridle and girth research - looking at ways to improve the comfort, welfare and performance of the ridden horse. The research team has so far had over a dozen scientific papers published.

Mark is employed as a consultant to the British Equestrian Federation and operates the Pliance saddle pressure mapping system on its World Class Programme which supports Olympic and Paralympic combinations.

How to nominate a saddle fitter EVERYONE is invited to nominate saddle fitters they feel deserve to be named ETN Saddle Fitter of the Month.

Candidates for the award must be SMS Qualified Saddle Fitters based in the UK or overseas.

To nominate a saddle fitter (or more than one), email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the saddle fitter’s name and business name too. www.equestriantradenews.com

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BETA Members' Page 48

Celebrating the best with

THE BETA BUSINESS AWARDS T

2019

he search for the winners of the 2019 BETA Business Awards is nearly over and the finalists can now be revealed. Thank you to everyone who took the time and effort to put individuals and companies forward for these highly prized accolades – this is a fantastic way to show support for those who have gone above and beyond to make a significant difference to the equestrian industry. The winners of the 11 awards will be announced during the BETA Gala Dinner, at the National Motorcycle Museum, near Birmingham, on Monday 21 January. Good luck to you all...

Weatherbeeta Group Retail Employee of the Year

Kirstie Arnold-Jones – Joshua Jones, Sturminster Marshall, Dorset Natalie Lynn – Carrs Billington Country Store, Morpeth, Northumberland Jennifer Mitchel – David Conchie Saddlery, Carnoustie, Angus Kelly Mitchell – Carrs Billington Country Store, Penicuik, Midlothian Bethan Roberts – Feedability Country Store, Pondersbridge, Cambridgeshire

Equestrian Event of the Year supported by Henson Franklyn Blair Castle Horse Trials Bramham International Horse Trials Olympia Horse Show

BETA Sponsored Rider of the Year David Britnell – Red Horse Products Sharon Hunt – Red Gorilla James Sommerville – Grubs Gemma Tattersall – Weatherbeeta

STUBBS ENGLAND Nutritional Helpline of the Year Allen & Page Feedmark Science Supplements TopSpec Equine

Equine Careers Sales Representative of the Year Anna Bing – Saddlery Brands International Sarah Davies – Shires Equestrian Products Emily Jackson – Allen & Page Katharine Mieras – TopSpec Equine Nick Robinson – Shaws Equestrian

Ceris Burns Equestrian Export Award British Horse Feeds Calders & Grandidge Science Supplements Shires Equestrian Products

SEIB Retailer of the Year – Equestrian Retail Store Highfield Equestrian – Milford, Staffordshire Houghton Country – Heddon-on-the-Wall, Northumberland Iron Horse Equestrian Supplies – Moss, South Yorkshire Ride-Away Equestrian – Sutton-on-the-Forest, North Yorkshire Tower Farm Saddlers – Earls Barton, Northamptonshire Tower Farm Saddlers – Rugby, Warwickshire

SEIB Retailer of the Year – Online/Mail Order Retailer GS Equestrian – Paignton, Devon Henry James Saddlery – Telford, Shropshire Online for Equine/Highfield Equestrian – Milford, Staffordshire Houghton Country – Heddon-on-the-Wall, Northumberland Science Supplements – Hartwell, Northamptonshire Urban Horse – Alston, Cumbria

BETA Trade Supplier of the Year To be confirmed

TSM Social Media Award – 20 Hours & Under Iron Horse Equestrian Supplies Shetland Pony Club Simple System Horse Feeds Treehouse Sporting Colours

TSM Social Media Award – Over 20 Hours Equisafety Huufe The Saddle Bank Weatherbeeta and Dublin Clothing

For further information

CONTACT TINA HUSTLER AT BETA Tel: 01937 587062

Website: www.beta-uk.org | Email: tina@beta-uk.org | East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW Claire Williams, Executive Director , claire@beta-uk.org, Philippa Macintosh, Assistant to Claire Williams, philippa@beta-uk.org, Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org, Ann FitzGerald, Secretary, ann@beta-uk.org, Deborah Hayward, Press Officer, deborahh@beta-int.com JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

49

Better Business

WHAT’S IN A (FAMOUS) NAME?

Investing in licensing rights can really crank up the merchandising wow factor, says Karen Addison.

M

Serialisation in The Sunday Express of Penelope and Kipper’s antics led any years ago, I was fat little pony-obsessed girl. My greatest to the creation of the wonderful array of merchandise available in the friend was my badly behaved yet adorable pony Snowy. We were 1970s. And the jigsaws, tablemats, china, glass, bed linen and more are the original Thelwell team, we only rode if it was Snowy’s wish… being revived for 2019.

Today I’m a still rather tubby licensing agent. Sadly Snowy has moved on to new pastures, no doubt still Likeminded partners doing his own thing in the next world. I wonder what Go,Go,Go Crucial to a successful merchandise programme is happened to my gorgeous duvet cover, my diaries, my combining likeminded partners; teaming up a brand with books, my wallpaper, my mug? All that merchandise? a company that already has a good quality product with Licensing rights, at the most basic level, mean excellent distribution, yet that could perhaps do with an extra you’ve created or own some IP (intellectual property); X factor - something to make it stand out on the shelf against you’re proud of your work and want to share it with its competitors. more people in return for reward.

Bespoke UK made rugs by Watt to Wear were an obvious The ‘it’ is your brand, as officially defined by Philip choice to augment with Thelwell artwork. The timeless brand Kotler [dubbed the father of modern marketing] has delivered an element of recognition and affection to an as “a name, term, sign, symbol or combination already strong product. of these that identifies the maker or seller of the give him Another effective partnership has been the association with EnerG product or service.”

NAF. The supplements manufacturer has worked with the So you want to expose your work, your brand Thelwell Estate to combine the drawings’ inimitable humour to a wider audience… It’s easy these days as with NAF and Thelwell formed with products for skin care, perfect hooves, increased energy social media you can share on Facebook, Instagram, the perfect partnership levels and natural poultices. The result appeals to every level of Twitter and many more platforms. But maybe you equestrian; simultaneously memorable and amusing. would also like to see something tangible in the form of Like all the best brands, Thelwell has withstood the test of time. I’d merchandise goods such as games, t-shirts, socks and gifts? sure their creator would be delighted that Penelope There are many companies out there that can help you. A whole and Kipper are still raising a fond smile – wherever they industry has evolved over many years to help maximise brands’ potential. appear.

Globally, the trade mark [legal term for a brand] licensing/merchandise industry is worth a reported $271.6 billion; while royalty revenues generated from merchandise and services have risen to $14.5 billion.

About the author: Key contributors to that are Disney and other major studios such as Karen Addison is the owner of Karen Warner Bros and Nickelodeon. Football clubs like Manchester United and Addison Associates, an independent Liverpool FC account for huge contributions to the total figures too. licensing agency. A farmer’s daughter, Karen has worked in the licensing / Hero brands merchandise industry for the last 30 The equestrian world has yet to move into the above league above, but years on brands such as Peter Rabbit, it does have hero brands.

Paddington, The Snowman and Thelwell.

Nowadays, with the internet’s tools, creating a brand can be a relatively Karen lives in Cumbria with her partner fast process if you become a successful blogger/vlogger or influencer. and two sons, but sadly no ponies.

For Norman Thelwell, progress was much slower. He began drawing aged ten and continued while serving in the army from 1941 in Britain The little girl and and India, at Nottingham Art school her fat hairy pony evening classes and while teaching at have timeless Wolverhampton College of Art in 1950. appeal and still Thelwell’s first cartoon for Punch was augment a variety of merchandise. published in 1952. And the response to the little girl and fat hairy pony was instantaneous; the telephone rang, fan mail poured in and people wanted more. A brand was born. thelwell_energ_A

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EQUESTRIAN TRADE NEWS JANUARY 2019

CCJs

50

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

AH SADDLES LTD, 3 EASTFIELD GARDENS, WESTON SUPER MARE, SOMERSET, BS23 2TJ, £1,850

BOBBO EQUESTRIAN, MILL HILL GARDEN CENTRE, MILL HILL LANE, DERBY, DERBYSHIRE, DE72 3AX, £269

LACEY C PICKARD T/AS DARLEY EQUESTRIAN, ABBEY FARM, CHURCH ROAD, CHURCHTOWN, MATLOCK, DE4 2GL, £8,630

GARY ROBINSON T/AS GDR HORSEBOXES, ALLINGTON WAY, DARLINGTON, DL1 4QB, £2,105

JOHN CONNOLLY T/AS HARTWOOD ELITE HORSEBOXES, UNIT 3, DEWHURST ROW, BAMBER BRIDGE, PRESTON, PR5 6BB, £1,435

CLAIR SCARR T/AS SATIN STITCH EQUESTRIAN, UNIT 1, SIGNAL BUILDINGS, BRUNEL ROAD, NEWTON ABBOT, TQ12 4PB, £2,934

LISA WILDE T/AS REGENCY HORSE AND CARRIAGE MASTERS, GRANGE FARMHOUSE, CATWORTHS, HUNTINGTON, CAMBRIDGESHIRE, PE28 0PH, £861

WYLDE EQUESTRIAN LIMITED, WADDOCK FARM, WADDOCK, DORCHESTER, DORSET, DT2 8QY, £9,722

WINDING UP ORDER PANAMA SPORT HORSES LIMITED, OAKHANGER EQUESTRIAN CENTRE, HOLMSHAW LANE, ALSAGER, CREWE, CHESHIRE, CW1 5XE

DEBT COLLECTION

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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

PLAN YOUR VISIT TO BETA INTERNATIONAL 2019

Stand Guide

Equestrian Trade News

51

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t

Welcome to ETN’s exclusive preview…

• Where to find show offers and deals

TH

• Who’s judging awards and debating hot topics?

• Earn SQP CPD points ahead of this year’s deadline • Stand-by-stand guide plus pull-out floorplan • First look at the fashion show www.equestriantradenews.com

2019 NEC, Birmingham, UK 20-22 January www.beta-int.com The Voice of the Equestrian Industry

Main Sponsor

Official Media Partner

ETN: official media partner

EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

4

ANNIVERSARY

Welcome to the show…

52

BETA INTERNATIONAL 2019 BY NUMBERS WELCOME TO THE SHOW Essential visitor information................53

Years established:

TIMETABLE What’s on, where and when...............54

NEC halls hosting

NEWS & PREVIEWS Show highlights..................................56 MAKING AN EXHIBITION OF YOURSELF Visitor and exhibitor tips.....................60 MAIN SPONSOR PROFILE Meet Neue Schule’s brand ambassadors......................................62 EXIBITORS’ LIST AND SHOW FLOORPLAN Make the most of the show................64

6, 7 and 8

BETA International:

62

Exhibitors from outside the UK: Packed lunches for the organising team:

90

Accredited press:

97

Fashion show scenes:

8

THE EXHIBITOR’S VIEW From Ariat’s Sarah Dickinson.............69

CPD seminars:

4

BETA INTERNATIONAL IS 40 Marking the trade fair’s ruby anniversary.........................................70

Free drinks at Sunday’s

MEET THE SPONSORS Top brands supporting the show........74 BETA INTERNATIONAL CHOSEN CHARITY Behind the scenes at Hope Pastures...76 FASHION SHOW PREVIEW A peek at this year’s catwalk action...80 BETA INTERNATIONAL INNOVATION AWARDS Sponsored by ETN..............................84

BETA International 2019

40

1,200 (at least!)

after-show party:

Miles organiser Claire Thomas

36

expects to walk: Debates hosted by ITV newscaster Alastair Stewart:

1

Exhibition days:

3 4,000+

THE SPOTLIGHT Discover the show’s new theatre........86

Visitors expected:

TALKING BUSINESS Who’s lining up for hot debate?..........88

Eating places and bars

TURNED OUT NICELY Stylish outfits for organising team......90 ETN PRIZE DRAW How you can win £1,000s worth of products.............................................92 STAND-BY-STAND GUIDE Helping you plan your visit..................93 SHOW OFFERS Where to get good deals...................135 JANUARY 2019 EQUESTRIAN TRADE NEWS

4

within the show: Products in the New Product Gallery:

90

BETA International Innovation Awards categories:

8

Years Neue Schule has been main sponsor: 6 (Figures quoted correct at time of going to press) www.equestriantradenews.com

53

The NEC is easy to reach by road, rail or air as it’s adjacent to the motorway network, Birmingham International Railway Station and Birmingham International Airport. Taxi cabs are available from outside the Atrium 1 entrance. Free shuttle buses take visitors directly from the car parks to the door of the exhibition halls. The postcode for sat nav users is B40 1NT.

SAVINGS TO ENJOY

Unlike many events at the NEC, BETA International offers free car parking every day of the show to all visitors.

If you prefer to travel by rail, Virgin Trains are offering 25% discount on tickets for BETA International visitors.

HOTELS

BETA International’s official accommodation provider Event Express has negotiated discounted rates for exhibitors, visitors and attendees at a wide range hotels close to the NEC. Contact Event Express on tel +44 (0)1905 732737 or email reservations@eventexpressuk.com

ADMISSION

This is a strictly trade only exhibition; admission is free upon pre-registration at www.beta-int.com or if unregistered £10 per day, per company on entry. Pre-registering also saves queuing for badges at busy times. BETA International returns an annual independently audited attendance figure by Audit Bureau Circulations (ABC). Touting will not be tolerated.

WIN £1,000S AND RUBY ANNIVERSARY

Equestrian Trade News

GETTING THERE

1

T h e Vo i c e of the Equestri

an Indus try

1979 2019

for

YEARS

January 2019

Volume 43,

This year marks ETN’s 40th in print. Come along to our stand (Q1.1) and join in the celebrations by making a very special memory of your visit.

When you call at the ETN stand, you can 4 2019 also enter our famous free prize draw to win £1,000s worth of products from companies that advertise with ETN and are exhibiting at BETA International. All you need to bring is proof of business as a retailer.

No 1 Monthl y

Why BETA

INTERNAT 2019 mean IONAL s business • Official show preview with pull-ou t floorplan • New launche s, feature areas, special offers

PLUS:

• Is your store

dog friendly ?

• ETN’s exclusiv e CCJs • Who’s up for BETA Busines s Awards?

ANNIVERSAR

Y

TH

AUGUST 2018

EQUESTRIAN

ETN is the official media partn BETA Intern er of ational

NEC, Birmingham, 20-22 January UK www.beta-int.c om

Main Sponsor

The Voice of

the Equestrian

Industry

Official Media Partner

TRADE NEWS

www.equestrian

tradenews.com

ORGANISING TEAM...

BETA International is organised by Equestrian Management Consultants, also the publisher of ETN and a wholly owned subsidiary of the BETA Group. If you need help from a member of the team during the show, look for people in BETA International branded outfits, supplied by Toggi.

NEWS AND RESULTS

The latest news and awards results from BETA International will appear at www.equestriantradenews.com with reports and reaction plus pictures in the February issue of ETN – the show’s only official media partner.

Why visit?

EATING, DRINKING, NETWORKING…

Look out for…

CLOAKROOMS

• Robots • Special show only offers • Free drinks • Award winners • New products • Leading industry figures in public debate • Gold medallists

Visitors can store bags, coats and luggage for £1 per item, per day. There are plenty of toilets within the halls.

INFORMATION

The Information Desk is just inside the main entrance to BETA International. This is also your first port of call for all questions and queries. www.equestriantradenews.com

Read on to find out more…

EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

Here’s what retailers attending BETA International 2018 told ETN. Will you be joining them this year?

• “We’ve seen so much here you’d never find on the internet.”

• “With saddles, it’s so good to see them in the flesh and to sit in them.”

• “This is our annual visit to refresh our shop.”

• “We’ve seen masses of new ideas and some great offers.”

• “I came for ideas and inspiration - and I’ve found them.”

• “This is our best chance to see what’s new and what’s current – and to get our hands on the products.”

• “It’s lovely to meet our suppliers face to face.”

The NAF Five Star Champagne Bar and VetsSpec Coffee Shop are the ideal places to meet colleagues and contacts while you refresh and refuel. There are also bars and various fast food outlets within the exhibition halls.

Welcome to the show…

Welcome to THE SHOW...

BETA International 2019 takes place at the NEC, Birmingham on Sunday, Monday and Tuesday, 20, 21 and 22 January.

Opening times are 9.30am-6pm Sunday and Monday, and 9.30am-4.30pm on Tuesday.

Show timetable

54

BETA INTERNATIONAL 2019 WHAT’S ON

GOLDEN GIRLS: Sophie Christiansen, Ros Canter and Victoria Pendleton are BETA International’s celeb guests on Monday.

BETA International 2019

SUNDAY 20 JANUARY 9.30am Show open 10.25-10.55 Amanda Chadwick – Through Thick and Thin Employment legislation update and life after Brexit, with Amanda Chadwick, of Croner 11.00-11.40 Fashion Show Taking to the catwalk are autumn/winter collections from Charles Owen & Airowear, Horseware Products, Montar, Toggi, Champion, Percussion Clothing, LeMieux and Covalliero 11.45-12.05 Roy Burek – Understanding the Use of New Technology in Equestrian Safety How technology can improve design, fit and functionality of equestrian helmets and body protectors, with Roy Burek, of Charles Owen 12.10-1.20pm Prescribing for Horses and Inspections Update – What an SQP Needs to Know SQP seminar worth 8 CPD points, with Christine Paine, head of inspections and investigations at the Veterinary Medicines Directorate 1.25-1.55 Amanda Chadwick – The Future of Retail Quirky ways to help retailers increase profits, with Amanda Chadwick, of Croner JANUARY 2019 EQUESTRIAN TRADE NEWS

2.00-2.40 Fashion Show 2.45-3.05 Heather Hyde – Unique Selling Points and Go-To Bits Expert tips from Heather Hyde, of Neue Schule 3.10-4.25 Talking Business with Alastair Stewart Host Alastair Stewart moderates the popular industry debate, this year with a panel featuring Martin Balmer, Kevin Galbraith, Lisa Lemieux, Tom MacGuinness, Philip Tyler and Doug Walker 4.30-5.10 Fashion Show 5.15-6.00 Awards presentations Equestrian Trade News Innovation Awards, BETA International Best Stand Awards, Society of Master Saddlers Sunday prizegiving, Neue Schule Academy Bit & Bridle Fitting certificates presentation 6.00-8.00 AfterShow Drinks Free canapés and glasses of bubbly, wine, beer and soft drinks for exhibitors, visitors and guests to celebrate a successful first day of the 2019 show and 40 years of BETA International and ETN www.equestriantradenews.com

55 9.30am Show open 10.00-10.20 Kay Hastilow – Feel v Technology The use of technology in research, design and saddle fitting, with master saddler Kay Hastilow 10.25-10.55 Michelle Goodall – Driving Sales from Social Media Advertising Tips on getting attention online, with social media specialist Michelle Goodall 11.00-11.40 Fashion Show 11.45-12.05 Roy Burek – Understanding the Use of New Technology in Equestrian Safety How technology can improve design, fit and functionality of equestrian helmets and body protectors, with Roy Burek, of Charles Owen 12.10-12.40pm Victoria Pendleton – A Tale of Two Saddles Medal-winning Olympic track cyclist-turned-jump jockey Victoria Pendleton talks about her success and passion for adventure 12.45-1.15pm Ros Canter – Taking on the World Rider Ros Canter reflects on her win at the 2018 World Equestrian Games and looks to the future

TUESDAY 22 JANUARY

www.equestriantradenews.com

1.25-2.05 Claire Williams – Safety Update Advice and updates on rider safety issues, with BETA executive director Claire Williams 2.10-2.40 Kim Pengelly – Breaking the Mould: Making Your Money Work Harder Presentation from Kim Pengelly, fundraising and PR coordinator of Hope Pastures, BETA International 2019’s chosen charity 2.45-3.05 Heather Hyde & Aisha Kirby – Bit & Bridle Fitting An insight into this new course from Neue Schule’s Academy 3.10-3.50 Fashion Show

VISION OF THE FUTURE BETA International visitors can get a sneak preview into the world of hi-tech retailing in Vision of the Future, a new feature being unveiled for the first time at the show. A Sanbot Elf robot and a revolutionary app, in a store environment in Hall 8 each day, will enable them to find product information and trade fair timetables.

EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

9.30am Show open 10.10-10.55 Kate Hore – Nutritional Support of a Calm Outlook SQP seminar worth 4 CPD points on identifying stress and how diet can influence behavioural issues, with Kate Hore 11.00-11.40 Fashion Show Taking to the catwalk are autumn/ winter collections from Charles Owen & Airowear, Horseware Products, Montar, Toggi, Champion, Percussion Clothing, LeMieux and Covalliero 11.45-12.05 Roy Burek – Understanding the Use of New Technology in Equestrian Safety How technology can improve design, fit and functionality of equestrian helmets and body protectors, with Roy Burek, of Charles Owen 12.10-1.20pm Prescribing for Horses and Inspections Update – What an SQP Needs to Know SQP seminar worth 8 CPD points, with Christine Paine, head of inspections and investigations at the Veterinary Medicines Directorate

1.20-1.55 Michelle Goodall – Driving Sales from Social Media Advertising Tips on getting attention online, with social media specialist Michelle Goodall 2.00-2.40 Fashion Show Taking to the catwalk are autumn/winter collections from Charles Owen & Airowear, Horseware Products, Montar, Toggi, Champion, Percussion Clothing, LeMieux and Covalliero 2.45-3.05 Dr Caroline Benoist – Synchronicity System Presentation on a new development in rider performance technology by Dr Caroline Benoist, of Neue Schule’s Avansce division 3.10-3.40 Sophie Christiansen – Journey to Tokyo Gold medallist Sophie Christiansen shares her hopes for the 2020 Paralympics 3.45-4.25 The Golden Girls Victoria Pendleton, Ros Canter and Sophie Christiansen side by side talking to Philip Ghazala 4.30-5.10 Fashion Show

Show timetable

MONDAY 21 JANUARY

News and Previews

56

A GOLDEN OPPORTUNITY

HUNTING FOR NEW PRODUCTS?

THERE’S always a sprinkling of stars at BETA International.

And this year, the show welcomes three British gold medallists.

World champion event rider Ros Canter, multimedalled paradressage rider Sophie Christiansen and Britain’s Olympic track cycling heroine turned amateur jockey Victoria Pendleton no less.

All three are to be interviewed by BETA International’s inimitable compere Phil Ghazala and will no doubt share the secrets of their respective success.

Autograph books and selfie settings at the ready!

THE Shires New Product Gallery is key to starting your search for the next big seller.

To be found in the centre of the show, products are labelled to indicate the stands on which they can be found.

You can also pick up a free information sheet.

And don’t miss the BETA International Innovation Awards, sponsored by ETN. Look out for entries indicated on exhibitors’ stands around the show – and be sure to find out who’s won at the awards presentation ceremony. See the show timetable on page 54 for details.

THE DRINKS ARE ON US!

BETA International 2019

THERE’S a ruby anniversary to celebrate at BETA International. The show - and its official media partner ETN are both 40 years old.

An after-show drinks party will mark the occasion on Sunday, 20 January at 6 – 8pm.

All visitors and exhibitors are invited to attend what will be a buzzing social occasion with the fizz flowing and delicious nibbles doing the rounds. And it’s all completely free!

It’ll be a wonderful way to wind down at close of business on the trade fair’s first day. No booking is required, just roll up and enjoy…

Can Alastair keep order?

ITV newscaster Alastair Stewart is back to host BETA International’s live debate Talking Business.

A fresh panel of big names from our industry will line up to do verbal battle. And the organisers haven’t shied away from controversial choices.

Talking Business is on Monday, 21 January.

IN THE SPOTLIGHT THE Charles Owen Spotlight is BETA International’s new entertainment and education feature.

With a stage and large digital screens, the theatre style area will host celebrity interviews, the Talking Business debate, seminars, award presentations and the Fashion Show.

With plenty of free seating, everyone attending BETA International is welcome to come along and watch.

JANUARY 2019 EQUESTRIAN TRADE NEWS

BEST STANDS REWARDED BETA International is famous for the high quality of its exhibitors’ stands.

Sunday’s awards ceremony will also see the show’s Best Stand Awards winners announced.

All exhibitors are automatically entered and judged by representatives of BETA International’s chosen charity, Hope Pastures. There are two categories – the Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres).

Saddlery talents of tomorrow YOUNG saddlers can be seen competing in the Society of Master Saddlers’ (SMS) competitions to take place in the Saddlery Pavilion. The Worshipful Company of Saddlers has donated prize money.

On Sunday, apprentices and students will make a high ring grackle noseband in six hours. All Saddlery Training Centre trainees, they are Amy Baldwin of Saddler’s Den, Merseyside; Freya Weller of David Dyer Saddles, Kent; Samantha Wuczke of RB Equestrian, Bucks; and Rebecca Simmons of Pegaso Saddlery and Leatherwork, Bucks.

On Monday, second year Capel Manor College students Emily Cain, Molly Grout, Daena Tate and Scarlette Branch will make plain cavesson nosebands. On Tuesday, their first year counterparts Katherine Hinchliffe, Alexa Parlour, Charlotte Cheesman and Michelle Bogaerdt are to create bridle headpieces.

Entries for a class at the SMS National Saddlery Competition will be on show too, with BETA International visitors invited to vote for their favourites.

BOOST FOR BETA MEMBERS RETAIL members of the trade association attending the show for at least two days are entitled to a £50 subsidy.

Designed to offset the cost of travel and accommodation, it’s available to BETA retail members whether staying overnight or travelling to and from the show from their base each day. Refreshment vouchers also available from BETA stand.

DRESS CODE TIPS BETA International is a business event with visitors choosing smart, working outfits rather than casual or horsey attire.

Needless to say, a fair amount of walking is involved to make the most of the show. So, although the halls are carpeted, comfortable shoes are a must.

The NEC exhibition space tends to be at room temperature, ideal for being smartly booted-and-suited – but with no need for outdoor type clothing.

NEED INFO OR HELP? THERE’S still time to register to visit BETA International at www.beta-int.com/register-to-visit If you need any information, help or advice about attending the show, call +44 (0)1937 582111. www.equestriantradenews.com

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Stand Guide

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59 Stand Guide

www.equestriantradenews.com

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Buying & Selling

60

Making an exhibition of yourself

ETN asked Adam Bernstein – a business writer from outside the equestrian industry - to offer an objective view of making the most of trade shows as both exhibitor and visitor.

FOR EXHIBITORS

BETA International 2019

Attending shows as an exhibitor costs time and money.

But get it right and your investment turns into profit.

Join the scouts If you’re thinking of exhibiting, first go as an attendee. Not only will you gain an understanding of the show’s layout (which will help determine where you’d like a stand), you may also learn more about what your competition is doing. Use scouting trips to see what catches your eye from other exhibitors and then emulate it.

Start networking early Good show organisers will promote their event, but you also need to pull in potential customers to your stand. Email a list of likely people, invite them along and incentivise them with discounts or gifts. Seek out the exhibitor list too, and invite people it would be useful to meet among them. It’s your stand, your party!

Be irresistible Exhibitions are busy and noisy places; you need to stand out.

Your staff shouldn’t hang around waiting for attendees to walk up – they should drag visitors in with great demonstrations.

Create an engaging pitch that finds a problem, and which also offers a solution.

Have products on display that can be handled and examined.

A box is a box, but a working product is far more enticing. Use light, video and a modicum of sound – you don’t want to start a noise war with neighbouring stands – and if you use video, keep it snappy and short – no more than three minutes.

Be welcoming Look at shows’ most popular stands. Some are so because of what they’re selling, others are busy because they’ve thought JANUARY 2019 EQUESTRIAN TRADE NEWS

about the design. Leave space for visitors to be able to move around the stand. Don’t overload it with furniture and stock.

Many attendees will be carrying bags and need space.

Be frugal but not cheap Control costs but don’t cut corners. Many organisers offer discounts and/or instalment payment plans on stand fees.

Look to buy backdrops or a fold-out display inexpensively online (but avoid cheap). If you’re doing a few shows, it may prove economic to buy rather than rent stand furniture. Just remember to buy items that are easy to pack, light to carry and yet sturdy.

When it comes to staffing the stand, take only those employees who are outgoing and happy to chat all day long.

Consider their travel and accommodation needs; pre-booking rooms and travel in advance will cost you less and keep staff fresh compared with driving to and from home each day.

Create a network The whole point of going to an exhibition is to talk to people – customers, suppliers or the media – they’re all attending to find out more or make purchases. So, talk to anyone and everyone; you never know who they are and what they can do for you.

Befriend show organisers and staff and tell them about your offering; it’s entirely possible they might come across someone in the media that can be driven towards your stand.

Don’t ignore exhibiting neighbours. You may be able to cross fertilise when it comes to spotting buyers; at the minimum, they’ll share coffee runs with you.

Keep the stand manned from show open to close – it takes just one customer to make that extra sale.

Stop and evaluate After the show, make contact with anyone you’ve met. But go further, understand the metrics behind the show and see how it worked out for you. What is the return on investment? How many leads have you got? How much did you sell? Learn from what worked and what didn’t. www.equestriantradenews.com

61

FOR VISITORS Getting the most out of a trade show as a visitor requires as much careful preparation as it would if you were exhibiting. You need to know what you want to accomplish and develop a strategy.

Pre-show homework Put time aside to note down what you want to achieve by visiting the show. Itemise personal and commercial goals.

Seek out show materials and craft an attendance plan; create a list of 'must see' and 'want to see' stands. An extension of this is to research the companies – it’ll give you a clearer idea of what you want to gain as well as form the questions you want to ask them.

Build in time for seminars, an awards ceremony or fashion show. As well as being informative, they’re great places to meet useful people.

Once you’ve done this, allot show time for each section or stand. It’ll help prioritise stands in case the day is cut short. Allied to this, allot time and stands to any colleagues you are attending with.

Rather like visiting theme parks, hunt down a show floorplan map and plot a route. This is when comfortable footwear and, if necessary, a close hotel to rest or deposit bags pays off.

Don’t forget a pocket full of business cards; it’ll save you repeating your details. And have some way of making notes of anything important that needs following up.

Consider also a lightweight backpack or holdall for items you pick up; plastic bags from stands eventually cut into the hand.

At the show On arrival, consult the latest show guide and timetable, and check your plans against any last minute changes.

Brochures are useful, but they’re also dead weight so don’t collect them all just because they’re offered.

Only take material that’s of value; alternatively ask for literature to be posted or emailed.

If time is tight, let exhibitors you speak to know this, they’ll not want to lose you and will get to the point. And if stand staff don’t know the answer, ask for the name of someone who is able to help.

While some go to shows to buy and sell, others go to gain intelligence on what their rivals are up to. New products and marketing promotions are often announced at shows and with carefully crafted general questions it may be possible to find out details of what’s on the horizon.

Socialising Use every opportunity to make contacts. At the end of each day, your feet may be screaming for a sit down; but ignore them and go along to that drinks party or presentation. Never turn down in invitation – you never know what or who you might miss.

Back at base After the show, take time to organise the information you’ve collected; add notes to brochures with post-it stickers. Lastly, follow up new contacts you made at the show.

Creating and executing a plan will make your time – and expense – worthwhile. Sure, you can turn up and wing-it, but you’ll risk wandering aimlessly or could miss a critical exhibitor.

Talk to everyone; you never know who they are and what they can do for you.

www.equestriantradenews.com

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Extensive marketing campaigns via social media, online and in-store.

Eye catching product displays tailored to you.

Staff training, 24 hour online stockist support area and endless promotional support.

Take advantage of our in-house nutritionist.

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in 2019!!

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Neue Schule Brand Ambassadors

62

RIDERS SUPPORTING BITTING REVOLUTION

Neue Schule values its brand ambassadors as vital members of the team. ETN finds out more about the highly successful relationships that help to promote responsible bitting.

10 Minutes with Neue Schule marketing specialist Emily Sherratt Q: Tell us something about your brand ambassadors.

A: We operate a range of support initiatives for riders at different levels. We have sponsored riders who compete successfully in their chosen discipline, team riders who are up-and-coming competitors who embody the best in sportsmanship and enthusiasm, and then there are brand ambassadors. These include Nicola Wilson, Richard Davison, Andrew Heffernan, Sir Mark Todd and Julia Krajewski.

Q: How important are ambassadors in promoting Neue Schule?

A: They really are important members of the Neue Schule team and as such, it's vital that they share our same core values.

Everything we do is centred around our philosophy – “that which is good for the horse”. We are fortunate that we are able to work alongside riders who share the same beliefs and are able to demonstrate the successful relationship between horse welfare and performance.

Q: How are your ambassadors selected?

A: Our ambassadors have joined the team in a variety of ways.

In many cases, we approached them directly with an invitation to join the Neue Schule team after we noticed that they were already using our bits very successfully. We also receive lots of

requests from riders who compete using our products.

Q: How do ambassadors help you reach your target market – and what is that?

A: Our target market is, quite simply, enlightened horse owners.

Neue Schule ambassadors are instrumental in marketing our products, as they are able to utilise their strong network of followers to demonstrate their success while using our bits. As the ambassadors are also international competitors, they are highly influential to our international marketing and sales.

Q: In what way are ambassadors part of the Neue Schule bitting revolution?

A: Our ambassadors have all recognised how crucial selecting the correct bit is to equine welfare and performance, and they are hugely influential when it comes to supporting the education of riders and encouraging them to consider the importance of the bit for their horses.

Q: Do ambassadors help you to reach out to college and university tutors?

A: Yes, they are extremely valuable in opening up networking opportunities with college tutors and coaches. The latter are in a fantastic position to educate students on the importance of bitting.

Neue Schule founder Heather Hyde introduces some key brand ambassadors

BETA International 2019

Steffen Peters – dressage rider

Steffen uses a Slimma 7cm Weymouth and Tranz angled lozenge (14mm) bridoon. At this level, fine-tuning is often the objective. After trialling several doubles, this horse was even more accepting and softer with this combination. When trialling doubles only, interchange either the snaffle or Weymouth to determine where the benefits stem from.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Richard Davison – dressage rider

Richard is very knowledgeable about bitting. The Turtle Tactio bridoon is a relatively new design that suits his horse's conformation well and is worn alongside the Turtle Tilt Weymouth. However, his all-time favourite is the Verbindend snaffle which he often uses on his younger horses and when he wants to alternate with doubles to employ different pressure points and keep the horse happy and the mouth fresh. www.equestriantradenews.com

63 Nicola Wilson – event rider

Nicola has many horses in training and she often uses the Turtle Top loose ring or D-Cheek on her young horses. As they progress in their careers, a different bit design is chosen, often after Nicola has assessed mouth conformation and the horse's way of going.

VISIT US AT HALL 8 STAND B2.1

Emily Baldwin – event rider

2020 NEC, Birmingham, UK

19 - 21 th

st

January The Turtle Tactio Universal offers the degree of control that Emily needs during the cross-country phase. This bit delivers a lever action when the rein aids need to be amplified but does incorporate a very mild mouthpiece.

Pandora Briselden – event rider

Book your stand Contact Darren Mottershead: T: +44 (0)1937 582111 E: darrenm@beta-int.com

Crosby is a Weatherbeeta Group Brand.

Pandora’s favourite is the Starter for her young horses and the Tranz Angled Lozenge Universal for the cross-country phase. She often uses the curb strap on the Universal to achieve a little more control and help with the outline. www.equestriantradenews.com

Equestrian Trade News

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Equestrian Trade News

STAND

NoveltySales M10.1 Oakwood Products K9.3 Ollard Westcombe (2000) Ltd K1.1 The Original Muck Boot Company P2.2 Omega Alpha F10.3 Omega Equine Supplements M2.2 Ornella Prosperi B&B srl B2.2 OSS Distribution Ltd D6.2 Percussion Clothing M5.2 Perry Equestrian F3.1 PFIFF Reitsport F8.4 Platinum P6.1 The Pure Feed Company Limited H3.2 QHP D6.1 Red Gorilla® C7.1 Red Horse Products Ltd L9.1 Redpin Publishing Ltd J4.1 Riders Trend B1.2 Ridgways Leather England H11.2 Royal Horse N10.3 Royal Scot M1.2 The Ruff and Tumble Dog Company Ltd N9.2 Rugsafe UK Ltd G3.3 Ruksh Garments PVT Ltd P10.3 Sabbot Headwear Q3.2 Sabre Equestrian L9.7 Saddlery Trade Services (STS WALSALL) D7.1 The Saddlery Training Centre H11.4 SB Exports E10.1 Schockemöhle Sports GmbH H10.1 Seven Animal Feeds M8.1 Shapley's Superior Grooming Products D5.2 Shearwater Insurance M8.3 SHH Industries N9.3 Shires Equestrian Products J2.1 SIE Equestrian P9.5 Snowflake Animal Bedding L1.1 The Society of Master Saddlers J11.1 Stablemate by AGMA E4.1 Stadium E2.1 Stierna Equestrian Sportswear AB M9.1 Stretchline Uk Ltd N10.4 Stride Innovations Ltd L9.2 Stridefree Saddles K10.2 Stubbs England H3.1 Sundoo Industries M11.1 Synovium Horse Health P9.6 Tandy Leather N6.1 Tapestry Equine Products Inc P10.4 Tatti Tailoring P9.2 ThinLine J8.4 Thunderbrook C2.1 Toggi/Champion F6.1 TopSpec Equine Ltd H6.1 Treehouse E3.3 tresBon N11.2 TropiClean Pet Products M10.2 The Ultimate Muzzle B3.4 Umama Tanners E6.1 USG Germany and Tekna L7.1 Vale Brothers Ltd M4.1 The V.I.P F8.7 Waldhausen GmbH & Co KG B7.1 Weatherbeeta B2.1 WildWash K4.3 Wintec Saddles C6.1 WiserWeb Ltd E4.5 Woof Wear K6.1 Your Horse Magazine L9.6 Zeeta International N10.2 ZERO in Ultra Power P9.4

J10.1 J10.2

STAND NAME

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STAND

H10.5F

STAND NAME

Equilibrium Products H4.1 Equine America (UK) Ltd K10.3 Equine Careers H1.2 Equine Productions F10.1 Equisoc M1.1 Equitop J4.2 Equi-vation B4.2 ETN (Equestrian Trade News) Q1.1 Evohorse SL L11.2 Evolution Horse K4.2 Extremities N8.1 Fellows Media B3.3 Fieldguard Ltd N10.1 FIRST EURO GROUP (Designers & Manufacturers) F1.1 FranklinCo J8.1 Fyna-Lite J1.1 GAIN Equine Nutrition D4.4 Gallop Equestrian Ltd J7.1 Gatehouse K5.1 Giffords Horse Bedding E4.2 Global Leather House Manufacturer & Exporter M9.5 The Golden Paste Company C5.2 GoodBye Flys M8.2 Grays Equestrian Gifts G2.2 Grubs Boots Ltd M7.1 H K M Sports Equipment GmbH N2.1 Harcour P7.1 Harvey Parker - Mens Casual Country Clothing P1.1 Heels Down Media E8.1 Henry Wag L10.3 Hilton Herbs Ltd J4.3 Holland Animal Care P2.1 Hope Pastures Horse & Donkey Sanctuary H4.4 Horse & Country TV G3.2 Horse & Hound D7.2 Horse & Rider and Pony Magazines N9.5 Horse First H1.1 Horse Health Trade H2.1 HorseKraft Equestrian K9.4 Horse Tech International E3.5 HorseQuest and Advantage D4.1 Horseware Products Ltd E7.1 House of Cheviot Q3.1 Ibrahim International Limited F8.5 Intelligent Retail E3.2 Jackson Hole Originals Q9.1 Jacson H4.3 K M Elite Products Ltd K10.1 Kevin Bacon Equine Products UK E5.1 Kingsland/KEP/Tech Stirrups M6.2 La Valencio N8.2 Laflex Equestrian Ltd Q9.2 Lida Sports L9.3 Life Data Labs Inc F1.4 Likit, Stud Muffins, Bizzy Horse & Thomas Pettifer & Co G3.1 Lintbells D5.4 Majyk Equipe E3.4 Medilogic E3.1 Meiti Leather Company K9.2 Midlands Matting L10.1 MIT VET N9.7 Montar A/S P5.1 Mountain Horse F7.1 MS and TJ Haylage E8.2 Mud Daddy L10.4 Naaz Exports Pvt Ltd E5.5 NAF M5.1 Neue Schule D2.1 Newlife Industries D4.3 Nikwax K4.4 Noble Equestrian J5.1

F10.2

STAND

100% Natural Equine M9.4 Abbey England G10.1 The Abbey England Pavilion Keith Bryan Saddlery Ltd H10.5E The Abbey England Pavilion Custom Saddlery Ltd H10.5I The Abbey England Pavilion DLF Saddle Co Ltd H10.5A The Abbey England Pavilion Equitek Limited H10.5B The Abbey England Pavilion Ideal & WRS Company Ltd H10.5K The Abbey England Pavilion Paul Jones Saddles H10.5D The Abbey England Pavilion Ryder Saddles H10.5J The Abbey England Pavilion Solution Saddles H10.5H The Abbey England Pavilion Winners Circle UK Ltd H10.5C Abdullah Enterprises L9.4 Absorbine E2.2 Agrihealth K7.1 Aigle International UK Ltd P3.2 Alan Paine Country Collection P3.1 Allflex Livestock Intelligence / Heiniger J10.2 Anderson & Co Publishing A2.2 Andrea Sexton PR N9.4 ArcEquine C3.2 Ariat Europe Limited H7.1 Artistic Intl M10.3 Back on Track C4.1 Baillie Haylage B3.2 Baleno N7.1 Bamber Sewing Machines G11.1 Bates Saddles C6.2 Battles G4.1 Baudou - Meduse P9.1 Bed-Down LLP L11.1 BedKind Animal Bedding C3.3 Bedmax Shavings Ltd J1.2 bequestrian F11.2 Bholla Enterprises M10.4 Blaze Wear Q7.1 Bliss of London K4.1 Blundstone P1.3 Bombers Bits K11.2 Botanica International Ltd B5.1 Breyer Model Horses L3.1 The British Collection L10.2 British Country Collection H1.3 British Equestrian Trade Association G7.1 British Horse Feeds C5.1 British Horse Magazine M11.2 Bua Saddles J10.1 Bucas and Covalliero E2.4 Burlybed K9.1 BUSSE Sportartikel E4.6 Carr & Day & Martin, Day, Son & Hewitt F2.1 Celtic Equine L4.2 Charles Owen / Airowear K2.1 Charles Sainsbury-Plaice P11.1 Chatham Footwear N9.1 Citrus-Lime P1.2 Comco Ltd L2.2 Comfybed Plus B1.1 Crafty Ponies F1.3 Cryochaps B3.1 De Niro Boot Co E6.2 DELTACAST Horseshoes C3.1 DriRug D8.2 Eldon Sports N9.6 Elico Equestrian Products / Jenkinsons C1.1 Emerald Green Feeds K11.1 Equestrian Business E4.4

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E8.3

This Floorplan and Exhibitors’ List is correct as of 17th December 2018. E&OE

Equestrian Trade News

BETA International 2019

List of Exhibitors

64

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

ENTRANCE

ORGANISERS OFFICE

69

The Exhibitor’s View

On show from head to toe Sarah Dickinson, Ariat Europe’s area manager for Ireland, shares an exhibitor’s inside story with ETN. items that everyone needs such as breeches and show apparel along with paddock and tall boots.

We are also looking forward to showing our expanded country footwear collection with the additions of new styles and colourways within both our performance and fashion categories.

ETN: And please tell us about a couple of unexpected/ unusual items to be found there too…

Sarah: Whilst many people know us for our English and Country collections, we are also the world’s number one Western brand - something many people may not be aware of.

We will be showing our increasing Western collection which includes both carry-over and new styles for both performance and fashion for men and women.

Sarah Dickinson: "Be open minded to new products."

ETN: You clearly value the chance to meet stockists faceto-face. Why is this important?

Sarah: At Ariat Europe, we have over 20 sales people across Europe so we value face- to-face time with our retailers all year round. However, BETA International enables us to meet customers in a concentrated way over three days, which naturally has its advantages.

BETA International also gives us the opportunity to present the brand from head to toe in a fully merchandised environment, which isn’t possible during an in-store presentation.

ETN: What will be the highlights on your stand this year?

Sarah: We will have our latest innovations in footwear as well as a continuation of our recent focus on the real core equestrian www.equestriantradenews.com

ETN: What are some useful tips for buyers visiting BETA International – or common mistakes made?

Sarah: Trade shows always feel like everyone is in a rush, so always allow plenty of time to get around the show in between appointments.

Be open minded to new products and ranges.

ETN: Do you welcome all retailers at the Ariat stand? Or is it advisable to make an appointment? How can this be done?

Sarah: We generally work on an appointment basis and this can be done by retailers contacting their area manager.

Naturally, we are keen to talk to other retailers in the industry and whilst we welcome drop-in enquiries, we would always advise making an appointment in advance.

• See Ariat Europe on stand H7.1 EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

ETN: For how many years has Ariat exhibited at BETA International?

Sarah Dickinson: Since Ariat first arrived in the UK, so over 20 years now.

ETN: How has being involved in sales in the equestrian industry changed during the 15 years you have been at Ariat?

Sarah: There have been lots of technology changes over the years with substantial investment into technology, including B2B portals and an online image library, to highlight a couple of areas. We have also seen the speed of logistics increase as a result of new ways of working with technology streamlining this process.

Marketing investment to drive consumers into stores has become more and more important and we have just increased headcount within this team to better help our retailers.

We also now have a showroom in our head office which enables us to present the collection in a more professional and focussed way.

Ariat Europe has a modern, flexible attitude to working for new mums with, for instance, remote working and flexible hours which have been really helpful for me.

40th Anniversary

70

FOUR DECADES... AND COUNTING...

It’s 40 years since a modest BETA travelling trade fair took to the road. It was the forerunner of BETA International – now the best of its kind in the world.

1980 The BETA Travelling Trade Fair took in ten venues during a two week tour. The first venue was a hotel in Dunblane, Scotland.

Around 20 companies took stands.

1982 The BETA Travelling Trade Fair went to Europe with shows in France, Germany, Italy and Holland.

1986 What had by now become the BETA Trade Fair settled at two racecourse venues, Doncaster in South Yorkshire and Sandown Park in Surrey, which had proved popular in its travelling days.

1989 The trade fair became an annual, one-venue, three-day show at Sandown Park in the month of March.

1990 The trade fair becomes known as BETA International reflecting an increasing number of overseas visitors and exhibitors. Each show had a theme, usually based on an equestrian sport.

1995 BETA International moved from Sandown Park to the National Exhibition Centre (NEC), Birmingham. BETA chairman Terry Bird said of the new venue: “It’s the long term effects and potential which are so exciting...” Pictured are Jim Bentham of Robinsons and Nicky Mackenzie of SEIB.

1996 Moving to the purpose-built NEC provided more space and, crucially, put the entire exhibition onto one, open-plan floor.

Another first was a horse demonstration arena which hosted dressage stars Richard Davison, Ferdi Eilberg and Jane Kidd plus a grand prix horse.

BETA International 2019

1997 HRH The Princess Royal visited and is pictured with then BETA secretary Penny Marriner.

1998 A bottle of finest malt whisky was presented to Keizo Nishimura (pictured with BETA founder Antony Wakeham). Mr Nishimura was exhibiting at his last trade fair following the sale of his company Soyo International. He had attended every BETA International since 1988.

1999 Another royal guest was HRH The Duke of Edinburgh. He’s pictured with [to his right] the then BETA chairman Chris Burleigh and the team from Gary Docking Carriage Horses who gave a demonstration.

JANUARY 2019 EQUESTRIAN TRADE NEWS

2000 Merial began a four year main sponsorship of BETA International. The New Product Gallery, still a popular feature, was launched.

2001 As BETA International closed, the first cases of foot-and-mouth disease were reported by national media. Hunting and pointto-pointing was suspended, riders were warned to stay off bridleways and shows were cancelled. On a happier note, the show’s retiring founder Antony Wakeham was the subject of a surprise This Is Your Life.

2002 This was the last year in which BETA International had an equestrian theme; it was Western riding.

2003 Multi-medal winning paralympian Lee Pearson was among the judges for the new BETA International Innovation Awards [previously known as the new product awards].

2004 Matchmakers International began a two-year main sponsorship of the show. The inaugural BETA Gala Dinner, at which the new BETA Business Awards were to be presented, was cancelled following a fire at the venue, the Metropole Hotel.

2005 BETA Trade Fair committee chairman Rob Welch reported “a good flow of visitors all wanting to do serious business.”

2006 Bedding brand easibed became the show’s main sponsor.

American journalist Paul Wahl reported: “I’d like to export to the USA the wonderful job the organisers of BETA International do in providing an enjoyable setting for vendors, buyers, the press and everyone else.”

2007 The Mounted Section from Nottingham Police [now disbanded] complete with their horses enthralled with a crowd control demonstration of crowd control.

2008 Abbey Saddlery & Crafts [now Abbey England] began a three-year main sponsorship. BETA [the trade association] celebrated its 30th birthday with president Jane Holderness Roddam cutting the cake. Patrick Keane won the Society of Master Saddlers’ saddle-making competition for the third year running.

2009 The majestic Thwaites brewery horses made a big impression in the horse demonstration arena.

Continued on page 72

www.equestriantradenews.com

See new ranges at BETA.

40th Anniversary

72 Continued from page 70

2010 Zara Phillips appeared on the fashion show catwalk. Seminars enabling SQPs to earn CPD points were introduced and continue today.

2011

2015 Huge crowds were spellbound by Deborah Meaden’s commonsense business advice. The Dragons’ Den star’s pearls of wisdom included: “I’ll work until midnight, but I won’t give up my riding time.”

2016 Actor and horse fan Martin Clunes appeared with horse whisperer Monty Roberts; while top event rider Oliver Townend strutted his stuff alongside professional models in the fashion show. Virbac became the main sponsor.

2012 War Horse puppets from the West End stage show took star billing. As excitement built towards the London Olympics, international riders bidding for team places were interviewed.

ITV news anchor Alistair Stewart, who’s since become a BETA International regular, was at the show too.

BETA International stalwart Nick Gray announced his retirement, and the sale of his equestrian gifts business Grays of Shenstone. Nick had been involved with the show since the early days of the BETA Travelling Trade Fair when Grays transported exhibitors’ stand and wares from one venue to the next. “Those were special days, full of camaraderie,” he recalled, “nowadays the fair is very professional.” 2016 also saw BETA International move from February to January dates.

This year (2019)

2013

will be the eighth year Toggi has supplied the smart, stylish uniforms for the BETA International organising team. Pictured at the 2017 show are, from left, the equally smart and stylish Pam Adams, Charlotte Jeremiah and Sue Boydell at Toggi’s stand.

BETA International 2019

Special guests included Ellie Harrison from BBC TV’s Countryfile and TV soap star Claire King.

2014 Neue Schule became main sponsor – and is back this year. Pictured are Sarfraz Mian of Neue Schule and BETA International organiser Claire Thomas. The trade fair’s chosen charity World Horse Welfare brought some rehabilitated ponies to the show; happily they all found new homes.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Everyone agreed that Sunday evening’s free and open-toall after-show drinks party should become a regular fixture.

And, indeed the organisers are throwing the party again this year with everyone invited. So let’s drink a toast to BETA International’s 40th anniversary. Cheers!

• BETA International 2020 returns to the NEC, Birmingham on 19 – 21 January.

www.equestriantradenews.com

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TOP SUPPORT FOR THE TOP SHOW Some of the biggest names in the business are lending their support to BETA International 2019 as sponsors of this world-leading show.

Main Sponsor

Innovation Awards

Neue Schule Stand D2.1

ETN Stand Q1.1

BETA International 2019 marks bits and bitting specialist Neue Schule’s sixth year as main sponsor. Founded by Heather Hyde in 2007 a decade after setting up the UK’s first bit bank, the company is highly regarded for its revolutionary approach to bit design using the latest materials and precision engineering. It manufactures and distributes high-performance bits made from Salox gold, a material that encourages a neutral response in the mouth rather than causing the horse to become fixated on the presence of the mouthpiece.

The Neue Schule Group’s other divisions are The Academy, dedicated to training and education in bitting and lorinery science, with Lantra-approved courses, and Avansce, developing sports performance monitoring technology such as the Synchronicity System for horses and riders.

During BETA International’s awards ceremony on Sunday 20 January, Neue Schule will present certificates to the first round of graduates who have successfully completed the Neue Schule Academy Bit & Bridle Fitting Course. nsbits.com

LEADING industry magazine Equestrian Trade News, BETA International’s official media partner and sponsor of the Innovation Awards, celebrates its 40th anniversary this year.

Since 1979, it has published a monthly mix of news, product launches and features. It is published by EMC (Equestrian Management Consultants), part of the BETA (British Equestrian Trade Association) group, and distributed free to all trade association members and other equestrian retailers in the UK. It is also available on subscription to other members of the equestrian and associated trades. ETN also publishes a weekly digital newsletter. equestriantradenews.com

The Spotlight

BETA International 2019

Charles Owen Stand K2.1 CHARLES Owen continues to shine a light for British manufacturing, producing riding helmets from start to finish at its state-of-the-art, 80,000 sq ft factory in Wrexham. Charles Owen founded the company in 1911 with a mission to make products for a safer world. The aim remains the same today under his grandson, Roy Burek, with helmets meeting one or all of the international safety standards and almost 70 per cent sold abroad. Roy travels the world talking about products from Charles Owen and Airowear, the body protector manufacturer it bought in 2012. Both businesses’ riding hats and body protectors are worn by everyone from leisure riders to Olympic gold medallists such as Charlotte Dujardin. charlesowen.com

Equestrian Trade News

Meet the Sponsors

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BETA International’s official media partner

Exhibitor Bags Henson Franklyn FOUNDED by Tim Henson in 1991, Henson Franklyn is a specialist in exhibition branding and the design, manufacture and building of stands, as well as on-site management. It is involved in hundreds of events every year, with a portfolio that has included the Burghley Horse Trials, Royal Windsor Horse Show and Crufts – as well as BETA International. hensonfranklyn.co.uk

Visitor Bags Hy Stand G4.1 PART of wholesaler Battles’ portfolio, the Hy brand has been making quality horse and rider products at affordable prices since 1980. It offers everything from show shirts, competition jackets and breeches to gloves, head collars, reins and chaps. The brand features a range of more than 1,000 products. hy-equestrian.com & battles.co.uk

Model Horses Stubbs England Stand H3.1 STUBBS England model horses can be found in all corners of the halls at BETA International, from the New Product Gallery to the Innovation Awards judging rooms and busy aisles.

The family-run stable and tack room specialist, now run by managing director Chris Bradwell, has been manufacturing in the same small Nottinghamshire village since 1836. It made mainly agricultural and industrial hand trolleys before adding equestrian products to its range in 1960. Today, it has more than 350 items in its Tack Room, Stable, Yard, Field, Shows, Shops and Warehouse collections. stubbsengland.com JANUARY 2019 EQUESTRIAN TRADE NEWS

Official Clothing Toggi Stand F6.1 This year's tweed jackets, branded shirts and gilets worn by all members of the BETA International organising team are supplied

by Toggi, the Finest Brands International clothing range famed for its leisure and rider wear. Toggi’s equestrian garments – jodhpurs, boots, jackets, shirts, breeches and accessories for everything from mucking out to riding – are aimed at those who want to enjoy the outdoors in comfort and style. toggi.com www.equestriantradenews.com

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Champagne Bar

VetSpec Stand H6.1

NAF Stand M5.1

TopSpec is set to sponsor the BETA International Coffee Shop under its VetSpec brand for the first time following the launch of its hypoallergenic, cereal grain-free range of Super Premium complete dog foods. The latest international research has enabled nutritionists to develop innovative ways of incorporating VetSpec’s veterinary-specification supplements into high-meat, dry dog foods without the micronutrient damage that can be caused by traditional high-temperature manufacturing processes. The VetSpec range also includes ultralow-calorie, complete dog foods to help control the weight of canines that easily put on condition.

TopSpec, launched in 2000 by Philip Tyler – now executive chair of the TopSpec Group of companies and joint owner with his wife, Nicola – was sponsor of BETA International’s Coffee Shop for many years. vetspec.com

NAF, with more than 30 years’ experience in the formulation and manufacture of equine supplements, is sponsoring the Champagne Bar for a fourth year. The company uses fully traceable natural ingredients in its products, which range from joints, breathing, hooves, digestion, gut health and calming supplements to silky mane and tail detanglers, shampoos and luxury leather care. NAF is the official supplier of supplements and care products to the British equestrian teams and riders around the world. Its veterinary directors, world-leading authorities on equine nutrition, lecture in many countries. naf-equine.eu

Chill-Out Zone The Original MUCK Boot Company Stand P2.2 DESIGNED and created with the sole purpose of enabling those who live, work and play in the most challenging conditions, this popular brand's footwear allows the wearer to perform at the highest levels, undeterred by the elements. Original MUCK Boot Company footwear is definitely born from necessity rather than luxury. It will be showcasing its new AW19 range, fabulous Leather Collection and a new line of riding footwear.

Meet the Sponsors

Coffee Shop

New Product Gallery Shires Equestrian Products Stand J2.1 BETA International’s New Product Gallery is sponsored for a sixth year by Shires Equestrian Products, a family-run business founded by Malcolm Ainge in 1968. The company, which has held a Royal Warrant to supply the Queen with equine equipment, clothing and footwear since 2009, has warehouses in the UK, Ireland and US, and manufactures many product lines at its own factories in China. Malcolm is now chair of Shires Equestrian Products, with son Stuart and nephew Marcus Cridland joint managing directors and daughter Louise responsible for marketing. shiresequestrian.com

YOUR QUALITY STARTS WITH US

Since 1982 we’ve been supplying the equestrian trade with the kind of products and materials they need to offer the highest quality to their customers. Come and see us on stand G10.1 at BETA International and find out how we can help you be the best you can be.

Talk to us on stand G10.1 at BETA International Abbey England Ltd, Abbey House, Haig Rd, Knutsford WA16 8DX sales@abbeyengland.com | abbeyengland.com

THE DIFFERENCE IS OUR VALUES

Chosen Charity

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Doing their bit to MAKE A DIFFERENCE

ETN discovers how members of the BETA International organising team and some of the show's exhibitors have dug deep to support this year's chosen charity, Hope Pastures.

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ope Pastures might be a small charity, but it is making a big difference to the lives of many horses, ponies, mules and donkeys. Carrying out its essential work of community welfare, rescue, rehabilitation and rehoming takes money, time and resources, often needing out-of-the-box thinking and a

whole host of fundraising initiatives.

Generous donations and willing volunteers to help across a wide range of duties are extremely welcome, so Kim Pengelly and the rest of the Hope Pastures team were thrilled to bits when they received both from their BETA International connections.

BETA International 2019

Trade fair team happy to help to divide one large paddock into two more manageable areas, under the expert guidance of site coordinator Philip Gawthorpe.

“Jobs like this are a tremendous help, as what the group did in one day would take us so much longer,” said Kim Pengelly, the charity’s fundraising and PR coordinator. “We don't have a lot of grazing, so making two paddocks in this area will Jackie Woolley and Lesley Manson prove allow us to rest some of the they’re a dab hand with a paint brush. land.”

All timber was supplied by Estate Sawmills, of Bradford – Keen to do their bit half of it completely free. At the for Hope Pastures, a few end of the day, Kim Pengelly members of the trade fair’s introduced the team to Betty, organising team rolled a little green, white, blue and up their sleeves and went yellow trade fair mascot knitted to spend a day at the by one of the charity volunteers. sanctuary, on the outskirts “She was made in Scotland, so of Leeds. there's some good Highland Ignoring the chill wind Claire Thomas puts some muscle into and snow flurries across the breeding in the little mare,” carrying the fencing posts and rails. added Kim, with a laugh. hills, they put in fencing

Exhibitor support Caring for equines in great need while balancing the books with very tight purse strings is hard and donations of products from BETA International exhibitors are extremely welcome.

"We use 95p of every £1 donated to spend directly on rescuing equines,” said Kim. “As with every charity, however, the ability to 'do good' is a balance of two sides of the organisation – the funds raised and the costs.

“The lower the cost per animal, while still retaining quality care, the more animals we can rescue – it's that simple.

Donations such as these help us to be able to rescue more animals than if we have to buy the goods from donated funds."

British Horse Feeds Stand C5.1 The Yorkshire-based feed company donated 20 bags each of its Fibre-Beet and Speedi-Beet products. These high-fibre, low-sugar and starch feeds are in much demand at the sanctuary. Both products have been awarded the BETA feed assurance mark to show that they are suitable for horses and JANUARY 2019 EQUESTRIAN TRADE NEWS

Edmund Hirst gets a lesson in hole digging from Philip Gawthorpe

Meet Betty, the knitted BETA International 2019 mascot.

ponies prone to EGUS (equine gastric ulcer syndrome) when used as part of a balanced diet.

“We are delighted to support Hope Pastures,” said British Horse Feeds sales representative Hatti I'Anson. “It does some brilliant work and anything we can do to help them care for all the horses and ponies in need is very worthwhile.”

TopSpec Equine Stand H6.1 A whole pallet of TopSpec Equine's TopChop Lite feed has been sent to Hope Pastures by the company. “We are extremely pleased to provide the charity with this feed,” said managing director Katy Mickle. “The product is ideal for good doers and others prone to weight gain.”

TopSpec products incorporate the latest international equine research, including work carried out in the company's own equine research facilities at Middle Park Farm, near Thirsk, North Yorkshire. www.equestriantradenews.com

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78 Stand Guide

Midlands Matting Stand L10.1 This new company, set up in 2018 by qualified farrier Daryl Green with Charlie Elliff, provided enough rubber matting to cover two of the sanctuary's stables, helping to maintain good stable management practice and cut bedding costs.

Charlie and Daryl, both keen equestrians, made the delivery in person. “The horses and ponies at the sanctuary have experienced a great deal of hardship in their lives, so we hope that our donation helps to makes things a little easier for them,” said Charlie.

Gallop Equestrian Rugs Stand J7.1

Albert Kerbl GmbH Felizenzell 9 84428 Buchbach, Germany Contact: Mr Klaus Geuecke Phone: +49 8086 933-206 E-Mail: kg@kerbl.com Web: www.kerbl.com

BETA International 2019

Albert Kerbl GmbH, leading international manufacturer of equestrian, magic brush series, animal husbandry, AKO electric fencing, protective equipment, hobby farming and pet products.

The Gallop Equestrian team stepped in to supply one of the sanctuary's most highprofile welfare cases, Tino, and some of his stablemates with a new set of warm stable and turnout rugs to get them comfortably through the cold winter months.

Tino – short for Valentino – arrived at the sanctuary in a terrible state, extremely underweight and weak, with eyes so badly ulcerated and infected that he was virtually blind. With plenty of TLC, he has slowly been nursed back to health.

West-Midlands based Gallop Equestrian was established in 2003, specialising in core equestrian lines such as jodhpurs, rugs, saddles and accessories.

Covalliero is a registered trademark of the Albert Kerbl GmbH, Felizenzell 9, 84428 Buchbach www.covalliero.com

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Zebra Products Ltd Unit 38 Manor Industrial Estate, Flint, Flintshire, CH6 5UY Contact: Mr Simon Middleton E-Mail: simon@zebraproducts.co.uk Web: www.zebraproducts.co.uk

Vale Brothers Stand M4.1 The company, which produces an extensive collection of grooming brushes from its large premises in Walsall – some still made by hand – was pleased to donate some Equerry dandy, body and long dandy brushes.

“Horses are not always lucky enough to find their ‘forever home’, which is why we need organisations like Hope Pastures,” said Vale Brothers managing director Peter Wilkes.

“Grooming is a great way to help horses build or rebuild trust with humans while providing opportunities to identify health issues, thus reducing outbreaks of skin-related conditions.”

Elico Equestrian Products Stand C1.1

This popular brand belonging to Jenkinsons has supplied a range of goodies to the sanctuary, including 20 Elico Little Piggy hay nets and an Elico hay net filler, which is proving extremely useful considering the large number of nets that need filling. This family business, headed by Keith and Elizabeth Ellis, has been supplying equestrian goods to the trade since 1835 and its Elico range has been put together with the help of feedback from riders and retailers. www.equestriantradenews.com

Fashion Show

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This year's BETA International Fashion Show sees the dawning of a new era as a colourful cavalcade of rider and country clothing collides on the runway at The Charles Owen Spotlight under the watchful eye of new organiser Victoria Thomas and Red Ice Productions.

Charles Owen & Airowear Stand K2.1 The sleek Charles Owen AyrBrush with pinstripe combines the very latest technology with sophisticated design and we're loving the gorgeous coloured stripe.

Airowear's AirMesh, made with Ultraflex technology foam, is the most highly ventilated BETA 2018 Level 3 body protector in the brand's high-performance line. Airowear will also be highlighting its BodyBase Pro, which brings added shoulder protection to a performance base layer to help prevent shoulder and collarbone injuries. charlesowen.com/airowear.co.uk

Horseware Products

BETA International 2019

Meet Victoria

Stand E7.1 Coats for men and women are stylish additions to the Horseware collections for 2019. We're loving the Fifi long padded coat with removable hood. Designed with comfort and practicality in mind, it features a two-way zip and handy pockets. The gents' AA Platinum Gubbio padded jacket is both light and warm, with an environmentally friendly Sorona fill and softshell fabric. horseware.com

Victoria Thomas is a professional dancer, actor and owner of Red Ice Productions and her own performing arts school in Cheshire. Many will know her as the face of the ScS TV commercials. At BETA International 2019, she makes her debut as organiser of the Fashion Show, building on its existing reputation as a stylish showcase for the ultimate in clothing collections while injecting a cool, contemporary vibe to the proceedings.

ETN takes a sneak peek at some of the clothing and brands set to raise temperatures over autumn/winter in retail stores throughout the UK and overseas.

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

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Stand F6.1 This gorgeous Bearsden field coat is packed with functional design and made from waterproof and breathable tweed fabric. It looks great worn with Toggi's ultra-soft Leigh lambswool jumper, with its classic V-neck and cabling. For a layered look, the Nateby shirt made from a comfortable cotton blend fits well with the Annfield scarf in 100% pure silk, with a vintage rose and Kimblewick print completing the look. toggi.com

Fashion Show

Toggi

LeMieux

Montar Stand P5.1 Montar's Rebel and Montar collections are bang on trend, yet casual with a twist of attitude. Made from comfortable fabrics, they are perfect wear for the arena, stables or leisure. montar.dk

Stand H2.1 The Adrina show shirt, in white, grey and navy shades, is a new addition to the My LeMieux collection. Made from a luxurious, high-stretch fabric, it brings a tailored yet flexible fit, with a delicate sheer stripe detailing that helps to keep things cool when worn under a show jacket.

LeMieux base layers and hat silks in a new sorbet and lavender colours with a detachable faux fur pom-pom bring a stylish yet practical flourish. horsehealthtrade.co.uk

BETA International 2019

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

82 Fashion Show

Covalliero Stand E2.4 The Covalliero collection, from the Bavarian Kerbl Group, features a fantastic range of rider clothing for men, women and children. It includes outerwear, breeches, accessories and winter boots with chilli, smoked blue, coffee and sand colours in popular harmonised combinations. kerbl.com

Percussion Clothing

BETA International 2019

Stand M5.2 This stylish brand brings great looks, functionality and comfort to its ranges for men and women. Its Normandie collection of jacket and trousers for women really caught our attention. Made from high-performance fabric with lots of added detail, they are perfect for outdoors wear. The Sologne jacket and trousers for men are made to a similar spec, featuring waterproof, flexible, silent and extremely strong fabrics. percussion-europe.com

Champion Stand F6.1 The Ti22 body protector brings superior comfort without compromising on safety. Its SegTek construction allows the individual panels to flex and move individually, but not in isolation from one another, to provide maximum protection in the event of a fall or blow to the body. Champion is also airing its Evolution Pearl riding hat with highly ventilated Airflo system for maximum comfort. It features a synthetic leather finish with pearlised patent piping detail and contrasting silver vent. championhats.co.uk

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

83 Stand Guide

www.equestriantradenews.com

www.toggi.com

EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

AUTUMN/WINTER 2019 COLLECTION

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

AIMING FOR THE STARS!

sponsored by

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

Innovation Awards

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T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

BETA International’s highly prized Innovation Awards, sponsored by ETN, light the touch paper to success for many products that enter. ETN looks at the competition categories and those judging them.

C

reativity, cutting-edge technology and inspirational invention are celebrated at BETA International 2019. The Innovation Awards, sponsored by ETN (Equestrian Trade News), will be presented to companies showing a spark of brilliance that singles out the best from the rest – and act as a launch pad for products in the marketplace.

All exhibitors can enter the awards, free of charge, with products that have been introduced no more than 12 months before the trade fair. BETA International’s diverse range of exhibitors is reflected in the awards’ eight categories: • Country Clothing & Footwear.

• Feed & Supplements.

• General.

• Horsecare Equipment & [Horse] Clothing.

• Pet Products.

• Rider Clothing & Footwear.

• Saddlery & Tack.

• Safety & Security.

The black Innovation Awards entry graphics flag up competing products both before and during the show. All entries are listed in BETA International’s Innovation Awards brochure.

Each of the winners – who will be announced at 5.15pm on Sunday, the first day of the trade fair, at The Charles Owen Spotlight – will receive an engraved glass trophy and certificate.

The winners and those receiving a highly commended accolade are proud to include the Innovation Awards logo in all future marketing of the successful product and display certificates and trophies on their stand throughout the trade fair.

The Innovation Awards judges at BETA International 2019 are…

BETA International 2019

LIZ BROWN

Liz is an equine vet specialising in performance horses for eventing, showjumping, dressage and racing.

Her work includes orthopaedic diagnosis, management and injury prevention, and sport horse medicine. She has been the British eventing team vet at Olympic Games, World Equestrian Games, European Championships and other international competitions. Liz works alongside riders, their grooms and home vets to ensure that horses reach and maintain optimal condition and fitness.

JANUARY 2019 EQUESTRIAN TRADE NEWS

KAY HASTILOW

A saddler since the late 1960s, Kay trained as a bench saddler but specialised in saddle fitting after becoming fascinated by how altering or trying different saddles on her horses could make a big difference to their performance.

When the Society of Master Saddlers began its courses in saddle fitting, Kay was one of its first lecturers, something she has continued to do to this day. Products using pressure testing, gait analysis and film have been of particular interest, leading to Kay becoming interested in this type of work and in understanding how to interpret the data shown. Now semi-retired, Kay lectures and teaches saddle fitting to saddlers, vets and others. She also takes part in research designed to improve the lot of horses and their riders.

STEVE HODGSON

Steve, coowner of independent equestrian store Nags Essentials, is used to retailing at the cutting edge, spending large swathes of the year on the company's tradestand at horse trials throughout the country.

He and his wife, Kirsty, set up the business 10 years ago, starting with retail parties and yard visits, before investing in shop premises. Nags Essentials is now located in a 4,000 sq m shop in King's Lynn, Norfolk, and attends 30 events a year. Steve is a keen golfer and supporter of Tottenham Hotspur football club. www.equestriantradenews.com

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®

KATHRYN JAQUET

Kathryn, managing director of RB Equestrian, heads up the team at this independent retail business, which was started by her mother, Rosslyn Boggis, on a Milton Keynes market stall in 1989. Over the years, Kathryn has strived to ensure that the company remains true to its roots, focusing on great products and excellent customer service, and has been rewarded for her efforts by RB Equestrian winning an SEIB Retailer of the Year award three times. Kathryn has been involved with the business since it began and, after a short break working as a solicitor in London, rejoined the family firm. She is now a member of the BETA Retail Committee and dedicated to supporting her own and other retailers' businesses.

Stand H4.1

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CATHERINE RUDENKO

Catherine, an independent equine nutritionist, has recently set up her own company, Equine Nutri Health, offering independent nutritional advice and consultancy for horse owners and companies in the equine industry. She has a keen interest in performance nutrition and is currently studying herbal medicine. Catherine has worked in the feed industry, covering Europe, Asia and the United States, over the past 15 years. The Equine Nutri Health team includes Catherine's two Jack Russells, Hetty and Anouk, who keep her company on the road.

JAMES SOMMERVILLE James is based in Yorkshire and competes at horse trials throughout the UK and abroad up to CCI****. He started eventing in 2002 and has been competing professionally in the sport for more than 10 years.

James has a fine reputation for getting the very best out of the many horses at his yard.

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The Charles Owen Spotlight

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LEARNING, INSPIRING – AND ENTERTAINING The new Charles Owen Spotlight brings the world of celebrity, equestrian sports and business to the show. ETN finds out just what this fantastic theatre has to offer trade fair visitors.

Come Dancing and her mission to conquer Mount Everest with Ben Fogle – an attempt that Victoria abandoned after suffering from near-fatal altitude sickness.

• Social media consultant Michelle Goodall reveals the best way to compete for audience attention on social media platforms and how to adapt to trends and user expectation in her Monday seminar Driving Sales from Social Media Advertising.

• Christine Paine will give SQPs the opportunity to gain 8 CPD points in her seminar Prescribing for Horses and Inspections Update – What an SQP Needs to Know. This will take place on Sunday and Tuesday.

▲ Charles Owen chairman Roy Burek's presentation Understanding the Use of New Technology in Equestrian Safety will look at the way in which technology can improve design, fit and functionality of equestrian helmets and body protectors. It will take place on each day of BETA International.

• Master saddler Kay Hastilow considers the use of technology in research, design and saddle fitting – and looks at its advantages and disadvantages as part of her seminar Feel v Technology on Monday.

BETA International 2019

• Kate Hore, senior nutritionist at NAF, explores how diet can influence behavioural issues in horses. The seminar, Nutritional Support of a Calm Outlook – worth 4 CPD points – takes place on Tuesday and looks at the signs of acute and chronic stress, flight reactions in equines and the role of key nutrients and diet in behaviour.

▲ The Neue Schule Group will provide a series of thoughtprovoking seminars on each day: On Sunday, Neue Schule founder and bitting expert Heather Hyde (above) will focus on Unique Selling Points and Go-To Bits. Monday will see Dr Caroline Benoist, of Avansce, give a presentation on the company's Synchronicity System. On Tuesday, Heather will be back with Aisha Kirby to provide insight into The Academy's new Bit & Bridle Fitting course.

• Don't miss Talking Business, the exciting industry debate guaranteed to keep you gripping the edge of your seat. Hosted

by ITV newscaster Alastair Stewart on Sunday, the panellists wrestling with the very latest conundrums are retailer Kevin Galbraith, of Ayr Equestrian, Martin Balmer, managing director or Trilanco, Lisa Lemieux, director of Horse Health and the LeMieux brand, Horseware Ireland CEO Tom MacGuinness, Philip Tyler, executive chair of the TopSpec Group of companies, and Doug Walker, president of the Weatherbeeta group across Europe and North America

▲ Hear Victoria Pendleton in a frank and forthright interview, A Tale of Two Saddles, with Philip Ghazala on Monday. This gold medal-winning Olympic track cyclist-turned-jump jockey and TV celebrity will speak about her career as an athlete at the top of her game, her experiences as a contestant in Strictly JANUARY 2019 EQUESTRIAN TRADE NEWS

• Amanda Chadwick, of Croner, will provide two high-octane presentations on Sunday. Her Through Thick and Thin session will provide employers with updates on the latest employment legislation and look at what to expect after Brexit. Her second session, The Future of Retail, will see her highlight some quirky ways to increase profit and stay ahead of the game. www.equestriantradenews.com

87 • BETA executive director Claire Williams provides advice and updates on all aspects of rider safety on Tuesday.

• Kim Pengelly, of BETA International 2019 chosen charity Hope Pastures, looks at the organisation's rescue, rehabilitation and rehoming work in her presentation Breaking the Mould – Making Your Money Work Harder, which takes place on Tuesday. She explains how a move from the typical sanctuary model, where equines are admitted on site, to external welfare activity has allowed Hope Pastures to help many more animals.

Quality Horse Feeds Stand H4.1

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▲ Ros Canter arrives fresh from her triumph at the 2018 World Equestrian Games, in Tryon, North Carolina, where she and Allstar B won both individual and team gold medals. She shares the amazing experience with Philip Ghazala on Monday and outlines her plans for the months ahead.

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▲ Truly inspirational para-dressage rider Sophie Christiansen is back by popular demand following her appearance at last year's show. Sophie, who started riding at the age of six and was made a CBE in the 2017 New Year Honours List, has won eight gold medals – five individual and three team – in three consecutive Paralympic Games. She will share her journey to the top and the hard work that goes into remaining there with Philip Ghazala on Monday.

01845 565640 (062) 85401 www.equerryhorsefeeds.com

• Hear the Golden Girls – our three gold medal-winning special guests, Victoria Pendleton, Ros Canter and Sophie Christiansen – share anecdotes and recollections on Monday. www.equestriantradenews.com

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Talking Business

RED-HOT INDUSTRY DEBATE

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Important issues affecting the trade are tackled in BETA International’s red-hot industry debate, Talking Business.

T

BETA International 2019

alking Business comes to the trade fair for a fourth year, with presenter Alastair Stewart moderating the debate between five industry heavyweights. Yet again, Brexit is sure to feature prominently, but other topics relevant to the trade will also be aired and the audience will have a chance to put their questions to the panellists. Talking Business takes place at The Charles Owen Spotlight on Sunday.

ALASTAIR STEWART Host

TOM MacGUINNESS CEO, Horseware Ireland

Alastair Stewart is the longest-running presenter in national television news.

He began his broadcasting career as a reporter for the ITV company Southern Television in 1976 and moved to ITN in 1980. He became a newscaster on ITV a year later and was coanchor of ITN’s Channel 4 News for three years. From 1989, he presented ITV’s News at Ten and spent a year as Washington correspondent.

Alastair was named Presenter of the Year in the Royal Television Society’s 2005 Journalism Awards, appointed OBE a year later and, in 2010, was moderator of TV’s first general election party leaders’ debate. Alastair and his wife, Sally, have four children and live in Hampshire.

Founding Horseware Ireland in 1985, Tom MacGuinness launched the business with his revolutionary warm, light, washable Rambo rug – and the promise that it would “not move or your money back”. It became the world’s best-selling turnout rug and the company is now a leading manufacturer of horse and rider clothing. A keen rider himself, Tom – who spent eight years as a Christian missionary in South America in his younger days – has competed in eventing, showjumping, endurance and polo. Tom and his wife, Carol. live in Dundalk, Ireland, and have three children.

MARTIN BALMER Managing director, Trilanco Trilanco, a leading equine, pet and agricultural products wholesaler supplying retailers worldwide, was established

by Martin Balmer’s parents, Derek and Sylvia. He joined the business at the age of 16, first unloading vans in the warehouse, then working in all areas of the company before being appointed managing director in 2009.

Trilanco has continued to grow under Martin’s management and the business celebrates its 40th anniversary in 2019. Martin is WQP-certified (VMD qualified wholesaler dealer) and a council member of the Animal Health Distributors Association.

JANUARY 2019 EQUESTRIAN TRADE NEWS

KEVIN GALBRAITH Owner, Ayr Equestrian Kevin Galbraith established Ayr Equestrian in 1996, having worked at his parents’ Ayrshire Equitation Centre since leaving school.

Just a year later, on losing a 27-year contract to supply horses to two Butlin’s holiday camps, Kevin looked for new business and started taking stands on the show circuit, where Ayr Equestrian is now one of Britain’s best-known retailers. The shop and online operation in southwest Scotland are located within the 75-acre equestrian centre.

Kevin’s wife, Lisa, runs its livery yard and riding school with their daughter, Caitlin, while their son, Elliot, works with Kevin on the retail side. www.equestriantradenews.com

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Stand H4.1

LISA LEMIEUX Director of the LeMieux brand and Horse Health Lisa Lemieux and husband Robert have built the brand of choice for top riders such as Carl Hester and Scott Brash, supplying Team GB and the Netherlands’ Nations Cup teams, as well as the Queen’s horses at the Royal Mews. Lisa’s long-standing friendship with Olympic goldmedallist Charlotte Dujardin has also been a pivotal influence. After gaining a national diploma in equine business studies at Hartpury College in 1997, Lisa enjoyed her own career in eventing, competing up to CCI* level, and managed Robert’s international event horses. Lisa and Robert have established LeMieux as a brand of equestrian products synonymous with quality, innovation and value for money.

for dogs

Special Offer… …Half Price on all 2kg Bags*

PHILIP TYLER Executive chair, TopSpec Group Philip Tyler founded leading feed balancer producer TopSpec in 2000 and is now executive chair of the TopSpec Group of companies, as well as joint owner with his wife, Nicola, who is nutrition director. Previously, Philip – who graduated in physiology and biochemistry from Reading University – was national business manager at the breeding division of Genus, then managing director of Axient, its consultancy arm. Passionate about genetics, he developed the world's only pure white flock of Ryeland sheep.

He also owns two thoroughbred colt foals named Zwicky and Telemetry, and an old Aston Martin, which he says he never has time to drive.

*Throughout February and March, and whilst promotional stocks last.

DOUG WALKER President of the Weatherbeeta Group As president of the Weatherbeeta Group across North America and Europe, Doug Walker takes care of a large geographical area, spending much of his working life in the air, travelling to the company’s different locations. He has been with Weatherbeeta for six years after enjoying a long sales career in the confectionery, soft drinks and beer industries. Doug sits on the BETA Council and is a member of the trade association's Retail and PR Committees. He and his wife, Mandy, have three teenaged sons, Cameron, Finlay and Oscar, and he can be found on most winter weekends watching and refereeing the two youngest playing rugby. He does most of his creative thinking when walking his rescue Labrador, Clover, around the pathways of Warwickshire. www.equestriantradenews.com

Veterinary Specification Supplements in CEREAL-GRAIN-FREE SUPER PREMIUM DOG FOODS

01845 565630 (062) 85401 www.vetspec.com

Corporate Clothing

90

TURNED OUT TOGGI STYLE

ETN looks at the stylish attire that members of the BETA International organising team will be wearing for the 2019 show.

L

ooking great – and easy to identify – is crucial for members of the trade fair's organising team. Thanks to Toggi, BETA International's official clothing supplier, these two boxes are

firmly ticked. The smart, country apparel with dual branding is worn by everyone – from those with a high-profile presence in the halls to others working in the Organiser's Office.

For women Female team members look fantastic in dog - printed Kendra shirts and berry Porsha tops, with a Swinton tweed blazer to complete the look.

Beth Crow and trade fair team members Lesley Manson and Edmund Hirst look very smart in their new corporate clothing from Toggi.

A look behind the label

BETA International 2019

We find out more about the Toggi brand and its approach to clothing.

Q: Tell us about the tweed cloth used in your jackets A: Our tweed cloth is designed in-house and, this season, we have created a reworked version of a traditional hound’s tooth check made from 100% wool and featuring vibrant country colours.

Q: What is going to be big in country clothing for this winter – and next year?

A: Trims and embellishments are key, with premium faux fur for a note of luxury and dramatic and sumptuous winter floral prints. Vintage-inspired cosy Fair Isle knits are big news, as are heritage-inspired checks.

Q: What colours are going to be key for the months ahead?

A: Rich and saturated colours are taking centre stage this season – crushed berry shades, peacock blue and deep green will take the traditional country palette to the next level. For the equestrian market, it will be sleek purple and bright orange worn alongside classic neutral shades of black, white and grey.

Q: We love animal prints – do you have others similar to the little dog planned?

A: Toggi has become synonymous with its quirky prints and, this season, we have a lavish floral and intricate horse bit print in addition to the ditsy dog. More prints are planned for spring, but they're top secret at this stage.

Q: What words do you think consumers would use to describe your clothing?

A: Excellent quality, innovative but wearable designs and practical and stylish.

JANUARY 2019 EQUESTRIAN TRADE NEWS

For men The guys are wearing midnight blue Coleridge and blue and white-striped Provincetown shirts with black Tiverton gilets in a classic diamond quilt stitching.

www.equestriantradenews.com

Ce l e br ati ng 40 y ea rs of f i n e Br i ti sh c r aftsm a n s h i p

EVOLUTION COLLE CT I O N

A REPUTATION BUILT ON SAFETY

CHAM P IONHAT S. C O M

HOW TO WIN £1,000S WORTH OF PRODUCTS AGRIHEALTH K7.1 The all new leovet 5Star Grooming pack including 5 Star Detangler, 5 Star Magic Style and 5 Star Braiding Gel. ALAN PAINE COUNTRY COLLECTION P3.1 A gents or ladies country check shirt in a choice of colour options.

ALLFLEX LIVESTOCK INTELLIGENCE / HEINIGER J10.2 Heiniger Saphir Style small Animal clipper worth around £279.00 excluding VAT. BACK ON TRACK C4.1 Back on Track Dark Nights collection, gorgeous quilted saddle pad with gold trim and wings embellishments.

BATTLES G4.1 In classic navy, the Hy Signature Fleece Rug is excellent quality.

BEDMAX SHAVINGS LTD BEDMAX gilet.

J1.2

BETA G7.1 2 day tickets to BETA Conference 2019.

BETA INTERNATIONAL One food hamper.

Q1.1

BREYER MODEL HORSES Breyer Red Stable Set.

L3.1

BRITISH HORSE FEEDS 2 bags of Speedi-Beet.

C5.1

COMFYBED PLUS Comfybed Plus branded Gillet.

B1.1

EMERALD GREEN FEEDS K11.1 Emerald Green Feeds Tasty Treats box. Box includes 48 packs in 4 different flavours are 100% natural.

ETN Q1.1 A Retailer Profile editorial feature, written especially for you, to appear in a future issue of ETN. GALLOP EQUESTRIAN J7.1 £100 worth of products at wholesale price.

HILTON HERBS J4.3 Hoof & Health - A balanced blend of vitamins & minerals to support optimum hoof growth.

JANUARY 2019 EQUESTRIAN TRADE NEWS

1

T h e Vo i ce of th e Eques tr

ian Indu stry

1979 2019

for

YEARS

January 201 9 Volum e 43, No 1

Monthly

BETA

INTERNATI

Official shoONAL 2019 w preview • Pull-out floorplan • New launc hes, featu re areas, speci al offers

PLUS:

• Is your store

dog friend ly?

• ETN’s exclus ive CCJs • Who’s up for BETA Busin ess Awards?

4

Enter the famous ETN prize draw at BETA International. It’s completely free - just bring your business details to the ETN stand (Q1.1). The first drawn at random will win all these fantastic products. But remember - you can only enter at the show.

ABSORBINE E2.2 Cool down body wash.

BETA International 2019

Equestria Trade Newn s

ETN Prize Draw

92

ANNIVER SARY

TH

2019 AUGUST 2018

EQUESTRIAN

TRADE NEWS

ETN is the media partofficial ner of BETA Inte rnational

NEC, Birmingha m, UK 20-22 January www.betaint.com Main Sponsor

www.eques

The Voice

of the Equestrian

Industry

Official Media Partner

triantradene

ws.com

HORSE & HOUND D7.2 One Free Quarter page ad to run in any issue of Horse & Hound in 2019, worth £1,374!

WEATHERBEETA B2.1

ELICO EQUESTRIAN PRODUCTS/ JENKINSONS C1.1 A pair of Elico Airedale Boots.

THANK YOU to the companies who have generously donated products to ETN’s prize draw. Their advertisements can be found in this issue and they are all exhibiting at BETA International 2019 too.

OMEGA EQUINE SUPPLEMENTS M2.2 Our small pack contains a selection of our supplements from everyday straights to specialist blends.

PERRY EQUESTRIAN F3.1 Fully stocked SafeTie CDU worth over £140 RED HORSE PRODUCTS LTD WINTER RETAIL STARTER PACK.

L9.1

SHAPLEY'S SUPERIOR GROOMING PRODUCTS D5.2 Shapley’s Grooming Kit contains 8oz bottles of Original M-T-G, Easy Out, Magic Sheen and Hi Shine Shampoo along with a Shapley’s Tail Pick.

TOGGI F6.1 Brinkley reversible jacket from our SS2019 range.

TRADE SUPPLIERS DIRECTORY Q1.1 A copy of the 2019 TSD. THE GOLDEN PASTE COMPANY C5.2 1 x TurmerAid Pellet (2kg), 2 x TurmerEase for Pets, 1 case (10) Golden Paste for Pets.

THE ORIGINAL MUCK BOOT COMPANY P2.2 5 pairs of our best selling men’s or ladies style. Retailer choice up to RRP £115 per pair (total value £575).

TOPSPEC H4.1 TopSpec Comprehensive Feed Balancer.

Collegiate ComFiTec Training Bridle, RRP. £99.99

Did you know?

• ETN is 40 this year! The magazine was launched in 1979

by Equestrian Management Consultants (EMC), the commercial arm of the British Equestrian Trade Association (BETA). EMC also organises BETA International – and ETN is the trade fair’s official media partner and sponsor of its innovation awards.

• ETN publishes a weekly e-newsletter. Sign up to receive your free copy directly to your inbox at stand Q1.1.

• American retailers receive a monthly e-newsletter from ETN. • ETN is read by retailers, distributors, manufacturers and industry opinion formers in more than 40 different countries.

• ETN works with professional bodies to publish CPD features and quizzes to help enable SQPs and saddle fitters to maintain their qualifications.

• ETN has a website at www.equestriantradenews.com where you’ll find more news, feature lists and information about how to get involved with the title.

• To find out how your business can work with ETN, contact Beth Crow on 01937 582111 or email bethc@beta-int.com

www.equestriantradenews.com

93 Stand M9.4

This small company arrives at BETA International ready to launch to the trade.

100% Natural Equine was founded by Wendy Hutchinson in 2010 when no other products worked for her horses. So she decided to research ancient natural remedies and has since become a herbalist and iridologist.

Her equine products contain only herbs and barks. No fillers are used and all ingredients are sourced from top quality food graded companies.

Lines to look out for include Gut Feeling Herbal Mix. And a fly spray made

by Wendy from an ancient herbal remedy with no citronella and 25 different oils. It’s already sold well via the Internet – to fishermen and farriers as well as horse owners.

100% Natural Equine also caters for dogs and cats.

ABBEY ENGLAND

Stand G10.1

This is the one-stop-shop for manufacturers looking for tools, metalwork and workshop materials. Abbey England serves a diverse selection of industries including equestrian, fashion, leatherworking, pet, military and automotive.

ABSORBINE Best known for its ShowSheen hair polish and detangler, Absorbine offers horse care, fly control, hoof care and leather care products too.

The story began over 125 years ago with Absorbine Liniment; and the herbal formula to support muscles and tendons in working horses remains just as relevant for today’s sport and leisure horses. Likewise, the brand’s more modern CoolDown After Work Rinse is perfect for cooling and relaxing after exercise and requires no rinsing.

ShowSheen Hair Polish and Detangler still heads the grooming and coat care range, followed by ShowSheen 2-in-1 Shampoo and Conditioner, ShowSheen Stain Remover and Whitener, ShowSheen Gel and ShowSheen Miracle Groom bath in a bottle.

For hoof care, Absorbine’s Hooflex products include Magic Cushion hoof packing, Hooflex Original Liquid and Hooflex Frog and Sole Care.

UltraShield Fly Masks and UltraShield insecticide spray are invaluable summer essentials, while Horseman’s One Step is leather care in one easy application, and Leather Therapy offers a means to put life back into leather.

Reasons to visit this stand: 1. Check out the full range of Absorbine products 2. Test Leather Therapy on the spot 3. See the ShowSheen Stain Remover difference

AGRIHEALTH Agrihealth represents worldwide manufacturers ranging from multinational providers to niche equipment companies.

www.equestriantradenews.com

Stand K7.1

2019 sees the Northern Ireland based distributor move to a larger, more central stand at BETA International.

Don’t miss the launch of Agrihealth’s new equestrian range under the Mackey trade brand. Also on display will be SSG Gloves, HAAS brushes and Equi-Sential own branded leatherwear and clothing.

New ranges from leovet - as well as favourites from Liveryman, Fenceman, Solar-Technologies and many more are definitely worth checking out.

Reasons to visit this stand: 1. Great show only offers 2. New brands and new products 3. New trade catalogue

AIGLE INTERNATIONAL UK

Stand P3.2

Aigle has manufactured handcrafted rubber boots in France since 1853.

With lifestyle collections for women and men, Aigle effortlessly travels everywhere from Paris to the Cotswolds, Tokyo to the seaside, the countryside and the mountains.

Aigle’s A/W 2019 collection will be represented on a stand triple the size of last year’s. 70% of the range is new and based on four themes: urban traveller, warmth, hunting and country lifestyle.

You can also discover Aigle’s latest rubber boots with leather linings, the Parcours Signature Iso. EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

Here you’ll find high quality metalwork including bits for all disciplines, buckles, hinges, locks and harness decorations, as well as bespoke metal coasters in brass or silver finishes for wedding favours.

With traditional manufacturing at the heart of Abbey England’s ethos, its metalwork is crafted in the Abbey foundry which has been in business for 187 years.

Another must-see is the Equus range of overreach boots, rein and martingale stops and cheek guards, all made from a UK-sourced rubber compound.

Abbey England also distributes the Stubbs range of stable and yard accessories, plus Fiebing’s horse care products.

This year sees the family run business supporting a new initiative at BETA International. The Abbey England Saddlery Pavilion, supported by the Worshipful Company of Saddlers, will host 11 exhibitors promoting the finest that British saddlery has to offer.

British saddlery is the best, says Abbey England. And in today’s fastmoving world with increasing competition from overseas, the trade must do its utmost to promote and protect the fantastic skills we have in Great Britain.

Stand E2.2

Stand Guide

100% NATURAL EQUINE

Stand Guide

94

LAN PAINE A COUNTRY COLLECTION

Stand P3.1

Alan Paine which unveils an expanded A/W 2019 collection with new products and styles aplenty.

BETA International 2019

Stand

Find out why Ariat’s 2019 collections remain at the H7.1 forefront of design and innovation. And see technology enhancements across its footwear and apparel collections.

Breeches and tights continue to be key with more designs and colours as well as seasonally relevant technologies including cooling and insulating fabrics.

Ariat’s ever popular country collection has a strong equestrian inspiration with products that look great - yet deliver in terms of performance around the yard, at events and on country walks. The country fashion range ranks high in the comfort stakes while still looking sharp around town.

Western inspiration can be seen across many areas of footwear right now. So it’s no surprise that Ariat - the world’s number one Western brand - is bringing its latest performance and fashion Western collections to BETA International. You can also see a few key classic styles which remain a staple part of this fast growing category.

Ariat Europe recommends retailers pre-book appointments with their area managers.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand

From Pakistan, Artistic International is a vertically M10.3 integrated manufacturer specialising in riding-wear, country-wear and work-wear.

Having worked in the industry since 2004, this exhibitor has great experience in analysing clients’ proposed products to ensure they are production friendly.

BACK ON TRACK

The brand’s perennially popular Combrook tweed range sees the introduction of new colourways for men and ladies. The ladies’ Ebony tweed is an eyecatching soft blend of chocolate and cream with a dusky pink overcheck.

The soft touch Felwell range sees the addition of a long coat and new colour oak brown. These ladies’ quilts feature a water repellent, showerproof outer and soft, multi-layer fibre filling.

Men’s and ladies’ fleece ranges see added new colours raspberry, mocha, moss and shark plus new shirts. Also new are brushed cotton stretch jeans in colours complementing the brand’s tweeds and waterproofs.

Alan Paine introduces a pioneering technical tweed. In a woven Italian fabric, the lightweight, waterproof range offers the functionality you’d expect of performance-wear with the benefit of being machine washable.

And see a refreshed Surrey range of tailored separates designed to be worn in and off the field. Lake blue, winter brown and navy herringbone are just a few of the tempting colourways.

ARIAT EUROPE

ARTISTIC INTL

Glorious new colours and styles join Back on Track’s performance range for horses, humans and dogs.

Stand C4.1

The Night range combines matching rug, saddle pad, fly fringe and bandages in deep colours with gold embellishments.

And the brand’s Mesh Rug comes in red, green and navy blue as well as traditional black. Royal Quick Wraps have arrived in matching colours allowing riders to co-ordinate their team colours.

New for humans are sports base layers for riding, walking, running or cycling. Fashion accessories sit alongside practical undergarments suitable for those suffering from joint or muscle discomfort.

A range of beds, coats and wraps for dogs is ideal for those suffering from mobility problems, joint or muscle stiffness. The new Bob Dog Loop covers the neck and shoulder area for maximum benefit.

Back on Track harnesses the natural energy of mineral infused fabric to promote wellbeing, keep muscles warm and help avoid injury.

BAILLIE HAYLAGE

Stand

Find out more about one of the largest producers of B3.2 premium quality haylage in the UK. Baillie Haylage is made in four varieties and three different bales sizes, so your customers can choose a variety and an energy level to suit each horse or pony.

The haylage is analysed and guaranteed, and the company is BETA NOPS Certified. Every bale is fully traceable.

New retail stockists are sought for the 2019 crop.

www.equestriantradenews.com

95 Stand Guide

HEINIGER EQUINE CLIPPING EQUIPMENT - QUALITY WITHOUT COMPROMISE

We’re exhibiting at BETA19 Visit us in the New Zone at stand No J10.2

Using the finest materials and combining Swiss manufacturing excellence, Heiniger equine clippers are revered the world over by Groomers, Horse owners and stables alike.

Powerful performance Lightweight ergonomic designs Quiet and reliable with a 2 year warranty

The Saphir

Full training provided Point of sale marketing literature and support to help you grow your business with us

Dedicated servicing and blade sharpening on all Heiniger clippers and blades The Xplorer

FIND US AT BETA 2019 IN THE NEW ZONE AT STAND J10.2 OR CALL US ON 0845 6008081

www.equestriantradenews.com

Heiniger Clipping and Shearing equipment is officially distributed in the UK

by Cox and Ritchey. Cox andEQUESTRIAN Ritchey part TRADE of Allflex Livestock Intelligence NEWS JANUARY 2019

BETA International 2019

Attractive and barcoded product packaging

Stand Guide

96

BATES SADDLES

Stand C6.2

Bates Saddles are a fourth generation family saddlery that started making saddles in 1934.

“From our inception, we always looked for ways to innovate and improve saddle design, pioneering saddle adjustability and many of the performance features that are now considered standard in saddles for professional riders,” says global marketing manager Kai Schuler.

Bates Saddles are sold by distribution company Saddlery Brands International (SBI) with offices and a showroom in Chipping Norton, Oxfordshire.

“We pride ourselves on finding creative solutions for genuine horse and rider concerns and it gives us great joy to have developed innovations that dramatically improve horse comfort with our CAIR Cushion System and EASYCHANGE Fit Solution,” adds Kai. Among the range of high-performance Bates saddles and accessories to be seen is the Bates Advanta eventing saddle which was launched last May. Saddle specialists will be on hand to tell you how SBI supports the trade.

BATTLES

BETA International 2019

The Battles stand will feature a whole host of new products at this year’s show.

Stand P9.1

Based in the Bordeaux wine growing region of France, Baudou has been making wellingtons for the agricultural sector since 1910.

The company pioneered the use of PU (polyurethane) to create light, warm and flexible boots.

Baudou particularly appeals to those who wear boots for a living.

Meduse, based near Nantes in the Loire Atlantique region of France, invented the jelly shoe in 1946. Now this specialist in injection-moulded PVC boots has developed a waterproof jodhpur boot in an array of colours. They’re practical enough for the country, fashionable enough for town.

This exhibitor began exporting to the UK in 2018 and offers stockists the opportunity to replenish little and often.

EDKIND ANIMAL B BEDDING

Stand C3.3

Stand G4.1

The Hy Flamingo Collection is set to be huge this spring and won’t fail to impress with its bold and colourful print.

Another on trend range launching here is the Little Unicorn Collection with a rug, head collar and children’s clothing.

The popular HyVIZ range also has fresh additions including orange safety accessories.

Under the revised name of Lincoln Horse Care, Lincoln continues to provide top quality products suitable for all owners – from grassroots to professional yards. On this stand, you can see a selection of best sellers from 2018 and new releases for 2019, with samples available for those new to Lincoln.

Look out for exciting show-only offers - and the opportunity to sign up to the LinkUp with Lincoln customer loyalty scheme for 2019. It offers great value deals throughout the year.

Battles continues to offer diversity for retailers, with new brands and products joining the catalogue every month.

Also featuring here will be wholesale brands Life Data, Protexin, Rockfish, Noble Outfitters and many others. Battles’ team of business development managers will be on hand to answer all enquiries.

Reasons to visit this stand: 1. Exclusive show offers saving up to 50% on selected products 2. Meet sponsored riders (selected days/times) 3. Get inspired by Battles’ new collections featuring flamingos, pineapples, rainbows and unicorns JANUARY 2019 EQUESTRIAN TRADE NEWS

AUDOU – B MEDUSE

BedKind bedding is made from new, premium, dust-extracted cardboard.

It means horses can be stabled an environment virtually free from the dust that aggravates respiratory issues, while staying warm and dry too.

The cardboard used for BedKind bedding is made in Bedfordshire (where else?) by D S Smith. The company produces 15 billion boxes annually - so there’s never a shortage of material to make BedKind bedding!

According to a British Horse Society report The Cost of Keeping a Horse or Pony, consumers can save up to £300 a year by switching to BedKind from shavings and straw, says this exhibitor.

“It’s not just about cost savings – the health and wellbeing of animals is at the heart of everything we do,” adds a spokesman. “BedKind is dustextracted, highly absorbent, 100% compostable, and has natural ventilation and thermal qualities.”

Reasons to visit this stand: 1. See premium quality cardboard bedding 2. Find out how cost-effective it is with reliable prices and all-year-round availability 3. Learn why BedKind promotes easy breathing as well as having natural ventilation and thermal qualities www.equestriantradenews.com

97 Stand Guide

Showring Shine, Everyday.

The winning formula you can count on when it's your time to shine. As the world's #1 grooming aid, ShowSheen® Hair Polish & Detangler is uniquely formulated to provide professional results. Ÿ Delivers a radiant shine and

professional-level detangling Ÿ Repels dirt and dust to keep

horses and ponies cleaner longer Ÿ Contains pro-vitamins

to nourish coats and silk proteins to strengthen manes and tails

BETA International 2019

©2018 W. F. Young, Inc.

Check the yellow ribbon for more great products, available from your regular Absorbine® supplier.

www.equestriantradenews.com

absorbine.co.uk

EQUESTRIAN TRADE NEWS JANUARY 2019

Stand Guide

98

EDMAX B SHAVINGS

Stand J1.2

Made specifically for bedding stabled horses, Bedmax is easy-to-use, contains no preservatives and benefits from the antiseptic properties associated with pine.

The flakes produce a deep, aerated bed and are made in strictly controlled conditions.

Investment and development by Bedmax ensures this bedding provides a healthy, dust-free stable environment. It also maximises cushioning for joints, controls moisture and provides maximum comfort and support.

BLAZE WEAR Check out this leading UK manufacturer of batterypowered, heated clothing.

Built to perform in the most challenging cold weather conditions, Blaze Wear products are popular with horsey people.

The stylish heated clothing provides flexibility, comfort and resistance from wind and splashes. It uses Blaze Wear’s TriZone heat technology for optimum warmth and protection at the touch of a button.

With jackets, gilets, base layers and accessories, there’s something for everyone.

BLISS OF LONDON

BETA International 2019

This 30 year old, family run business from South Africa is the name behind a distinctive range of blue bits.

Visit the BETA stand to discover more about the trade association's diverse range of training courses for retailers and their staff. New for 2019 is an exciting programme of course hubs, with a selection of different subjects covered in two-day modules. CPD courses are also planned for the first half of the year, allowing SQPs to gain essential points before the 30 June deadline.

Stand

Stand K11.2

Bombers Bits offers handmade bits in sweet iron and titanium, each carrying a lifetime guarantee. There are 150 cheekpieces and 200 mouthpieces to choose from; with styles for most disciplines and a custom-made service too.

The company’s bitting philosophy is to see happy horses enjoying their work.

“A horse is a flight animal – it will never yield to pressure or pain; it will either move away from it or run away. Therefore pressure equals resistance equals lack of control,” says Leroy Nel. “To remove the resistance, one must remove the pressure, or distribute the pressure over a larger surface area.”

Bombers Bits’ new DC Morgan has a rotating loose ring cheekpiece to relieve the poll and cheek areas from rein engagement.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand G7.1

Stand Q7.1

See the new Bliss Adjusta Pad, an essential tool for K4.1 saddle fitters dealing with asymmetry and balance.

Also to be launched is the multi-point, interchangeable Bliss Breastplate. You can also get a first look at the brand’s new Sportiva Dressage saddle.

Bliss of London offers custom-made dressage, jump, hunter and allpurpose saddles. There are two collections: Bliss of London and Loxley by Bliss. The Loxley Adjustable with its changeable gullets gives saddle fitters flexibility.

The Bliss bridlework and girth collection complements the saddles in design and function, style and comfort.

Bliss pays close attention to delivery times, communication, dealer promotion/support and customer service. The company has its own in-house saddle fitters.

Bliss can also produce own label and branding for bridles, girths, dog collars, belts and other items.

BOMBERS BITS

RITISH B EQUESTRIAN TRADE ASSOCIATION (BETA)

BETA Safety Week and Feed Awareness Week – both launched last year – proved such a success that they will run again in 2019. Find out how you can take part in these fantastic, consumer-focused initiatives to raise the profile of rider safety, dispel feeding myths and build up knowledge of equine nutrition.

Discover more about BETA's plans for the possible development of an airvest standard and a NOPS assurance scheme for bedding in 2019.

Join the BETA National Equestrian Panel so that you can feed back on all things horsey to the equestrian industry. Each survey is conducted via a range of online questionnaires and all those who participate in them are entered into a prize draw.

You can learn about the BETA National Equestrian Survey 2019, due to be published in March/April. Discounts are available if copies of the structural survey are pre-ordered during the show.

BETA executive director Claire Williams will be providing two talks in The Charles Owen Spotlight – one on feed and the other on rider safety.

As a BETA member, retailers and sales agents can secure professional indemnity insurance through SEIB with up to £5 million of cover for an annual fee of only £100 per store or agent. It is offered as an add-on benefit to the annual BETA subscription and offers protection against legal action taken as a result of advice supplied to customers.

BETA has a wide range of free information guides and posters on subjects such as body protectors, riding hats and feeding advice that are available on the trade association’s stand.

Last, but certainly not least, don't forget that every BETA retail member can claim a £50 attendance subsidy if visiting BETA International for at least two days. Bring attendance forms along to the BETA stand to have them signed.

Retail members can also pick up their allocation of refreshment vouchers that can be redeemed in Halls 6, 7 and 8.

HAVE YOU SEEN? Jennifer Dalton EMC project manager Jennifer Dalton ensures that the show's Innovation Awards run smoothly. She looks after the entire process, from taking care of the judges throughout the day to ensuring the judging process and awards ceremony are seamless. Jennifer is also responsible for the Shires Equestrian New Product Gallery – a popular showcase at the heart of BETA International. When not working, she enjoys spending time with her five-year-old son, Harry, and taking her 10-month-old cockapoo, Hettie, for walks. www.equestriantradenews.com

99 Stand Guide BETA International 2019

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS JANUARY 2019

Stand Guide

100

RITISH COUNTRY B COLLECTION

Stand H1.3

Here you’ll encounter an attractive, fun and affordable 2019 Spring collection. With pieces for three month old babies to adult extra-large, British Country Collection has something for every horse lover.

“On our stand, you’ll find colourful tee-shirts, hoodies and sweatshirts featuring our exclusive horses, dogs and farm animal motifs,” says chief designer Wendy Wray.

“There are also practical, waterproof jackets and warm gilets. Our popular baby range includes romper suits, tees and hoodies with very cute pony and farm images.”

New designs for BETA International include Unicorn, Horse World and Dog Days.

RITISH HORSE B FEEDS

Stand C5.1

Call here for some fantastic offers and competitions.

Retailers who order 20 bags or more of Speedi-Beet, FibreBeet or a mixture of both get to play ‘spin the wheel’ to win free products from British Horse Feeds’ sister company the Golden Paste Company.

There’s also an on-stand competition to win a fantastic hamper with products made and produced in Masham, this exhibitor’s home town in North Yorkshire.

British Horse Feeds’ Speedi-Beet and Fibre-Beet have been awarded the BETA feed assurance mark identifying them as suitable for equines prone to gastric ulcers as part of a balanced diet.

NOBLE OUTFITTERS HAS EVOLVED VISIT OUR STAND J5.1 AT BETA INTERNATIONAL TO SEE OUR EXCITING NEW COLLECTION. To find out more or make an appointment, contact your account manager or call us on 01572 772508

101 Stand J10.1

Irish designer Martin Ryan used a patented, cantilevered tree to accommodate horse and rider movement when he created the Bua saddle.

His goal was to achieve a good connection while allowing pressure to be evenly distributed on the horse’s back.

Weighing 4kg, the Bua is light in weight.

The tree, in modern materials, has been tested for durability and strength over millions of cycles of simulated riding.

The Bua’s flexible fit suits a wide range of horses; its panel system is adjustable too. So a single saddle can be used on multiple horses.

UCAS AND B COVALLIERO

Stand E2.4

Kerbl, the German company which owns these brands, will promote the latest collections alongside its UK distributor Zebra Products.

Bucas was founded in Cork, Ireland in 1981. Famed for its rug technology, the company perfected wicking linings that transport moisture away from the horse to leave the rug’s inside dry. Bucas’ Buzz-Off Zebra Fly Rug is one of its best known products – and you’ll find many more here.

Covalliero showcases affordable, modern riding-wear. From jackets, gilets and sweatshirts to t-shirts and breeches, the brand has some brilliantly technical products with practical benefits.

With women’s, men’s and children’s collections, Covalliero garments are finished for a trendy European look. There’s also a small collection of accessories from belts to socks; plus horse accessories including saddlepads and rugs.

Bucas and Covalliero are each offering a BETA International exclusive deal of ‘buy ten items and get the eleventh free’. And if both brands’ products are purchased in the same transaction, Zebra Products is throwing in five free Bucas polo shirts.

Visit us at BETA International 2019 – stand K11.1

Stand Guide

BUA SADDLES

Stand Guide

102

HARLES OWEN / C AIROWEAR

Charles Owen and Airowear can always be relied upon to bring the latest innovations in rider safety to BETA International.

Charles Owen debuts its MyPS, MyPS with Wide Peak and MS1 Pro. These three helmets are the result of two years’ development to incorporate MIPS (Multi-Directional Impact Protection System) technology.

MIPS mimics the scalp’s action, adding protection to helmets already tested and certified to reduce injury. The MIPS layer within these three helmets adds protection against tangential [oblique] forces from typical impacts experienced by equestrians.

And do check out Charles Owen’s stylish AyrBrush With Pinstripe in all its colour options, plus the rest of the safety brand’s extensive range.

Body protector specialist Airowear will showcase its AyrPS air protection system that pairs a detachable, inflatable AirShell gilet with the lightweight AirMesh body protector. Together they offer the most highly ventilated, double layer protection in Airowear’s collection.

Charles Owen invites everyone attending BETA International to call into this stand to experience the technology and dedication to innovation that help to make a safer world.

CHATHAM

BETA International 2019

Stand K2.1

Stand

See deck shoes, loafers, ankle boots and riding boots N9.1 for men and women.

Chatham’s G2 Collection comes with a two-year manufacturer’s guarantee. For the boys, new Saunton is a leather slip-on deck shoe. Or for a classic style, Bermuda has rot-proof thread, leather laces and a razor cut rubber sole.

For a heavy-duty sole, try Sperrin – a leather boat shoe. While new Hart mules offer laid-back style, a padded in-sock and heavy-duty cleated rubber soles.

Ladies heading out into the country will love the high leg riding style Ascot or the mid-calf Paddock. Both are waterproof.

For off-duty chic, there’s Savannah - a new limited edition Chelsea boot in suede or leather and finished with a block heel.

HAVE YOU SEEN? Edmund Hirst Admin assistant Edmund Hirst will be busy in the halls where he remains on hand to support all organising team activity. This includes a wide range of duties taking care of everything from helping to carry model display horses around the halls on build-up through to assisting with the awards ceremony preparations on Sunday evening.

When he is not working, Edmund is a rugby enthusiast and can speak for hours on the subject. He also loves music and plays the guitar, is a keen cook and likes nothing more than a walk in the mountains.

JANUARY 2019 EQUESTRIAN TRADE NEWS

COMFYBED PLUS Everybody wants the very best for their horses – and with Comfybed Plus, your customers can have complete confidence, says this bedding brand.

Stand B1.1

“We produce to the very highest standards,” says Colin Smith, sales manager. “Comfybed Plus is not only right first time, it’s right every time! We expect it; more importantly, we know you and your customers demand it.

“With seasonal unstable costs and delay in supply of some more traditional bedding options, we developed Comfybed Plus five years ago to ensure you can still get the highest quality bedding at a competitive price,” added Colin.

The bales of blended woodchips and woodshavings are dust extracted and wrapped on a hooded pallet. “Both key ingredients are manufactured at our own site,” said Colin. “We have complete control and pride ourselves on our availability during the difficult winter months.”

CITRUS-LIME Since 1999, Citrus-Lime has developed pointof-sale software for independent equestrian retailers from small tack shops to multilocation enterprises.

Stand P1.2

Designed for busy people, the software improves efficiency leaving retailers more time to get on with important things.

Straightforward reports quickly provide an accurate overview of business, making it easy to identify what is working and what isn’t. If retailers offer a service such as saddle fitting or rug washing, a Workshop Module can manage the work and customer contact.

Citrus-Lime works with major suppliers in the industry too, making it easy and quick to get accurate product details into a retail system. Retailers can even sell stock their supplier holds.

When it comes to online retailing, Citrus-Lime Ecommerce gives consumers a top quality experience – just like they would get in a shop.

Call here to find out more about Citrus-Lime’s complete retail solution.

CRYOCHAPS

Stand

View the ice wrap chap designed to cool the horse’s B3.1 lower leg after exercise and injury. It’s a previous BETA International Innovation Award winner.

Cryochaps are simple ice boots that simply wrap and strap; with no inserts, no fuss and no slippage. They mould to the horse’s leg with excellent contact and coverage for quick cooling.

In short, this innovative wrap combines ice and compression to aid recovery.

DRIRUG

Stand

This clever product dries a horse in half the time of D8.2 any other rug, says this exhibitor. So it’s ideal for after bathing or washing off.

Made in a lightweight fabric, DriRugs are ideal for travelling, they keep a horse warm - and shavings don’t stick.

Machine washable, and safe to tumble dry, and come in sizes 4’9” to 7’3”. www.equestriantradenews.com

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Stand Guide

104

ELTACAST D HORSESHOES

Stand C3.1

Aluminium horseshoes for racing and competition horses are the speciality for this company based 100km north of Paris.

“We have developed a special liquid forging process,” explains general manager Rémi Adam (pictured). “One of our key advantages is using aeronautic aluminum alloy combined with hardened steel toe grabs to make high performance shoes with strength and durability.”

Every year, the six strong team at Deltacast Horseshoes produces more than 120,000 horseshoes encompassing 25 different models. Their shoes are staple on the French racing scene.

This exhibitor can create horseshoe prototypes within one month. It also adapts shoes for different markets and countries as well as making orthopedic and sport specific shoes. With a large stock holding, orders can be fulfilled quickly.

HAVE YOU SEEN? Claire Thomas

BETA International 2019

BETA International organiser Claire Thomas remains on duty from the show’s build-up to break-down. She is committed to ensuring that each exhibitor and visitor enjoys the very best trade fair experience and works alongside her team to make this happen. During her free time, Claire enjoys watching her horses compete and walking her dog, Henry.

DLF SADDLE CO This first time exhibitor is a family business with more than 20 years’ saddle-making experience.

DLF Saddle Co manufactures dressage, jumping and general purpose saddles for brands in the UK and abroad. Its own range of saddles can be seen here too.

The company’s speciality is bespoke orders for individual customers using wooden trees, the finest leather, timehonoured skills, good design and attention to detail.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand H10.5A

Abbey England Pavilion

LICO EQUESTRIAN E PRODUCTS/ JENKINSONS

Stand C1.1

Jenkinsons Equestrian, one of the UK’s longest established trade suppliers, showcases Elico products. This own brand has been developed with the benefit of many years’ experience plus feedback from retailers and riders.

So what should you look out for within the Elico range?

Don’t miss Elico Aurora Fluorescent; the Elicouture collection of horse clothing; Elico Memory Foam Girths, equine boots and saddlepads; Elico Ceramic Memory Foam equine boots and saddle pads with bonded ceramic lining to support blood circulation.

Other must-see products are Elico Little Piggy Haynets with extra small holes to extend eating time; Elico Fantasia Lycra Cap Covers; Gelico Saddle Pads with anti-slip properties; Chelico Footwear for Young Riders and Elico Airedale Boots and waterproof footwear.

Additions to the rider’s footwear range will be launched at the show. The collection is backed with national advertising in consumer magazines; while a counter-top catalogue and website support retailers.

Jenkinsons is run by the Ellis family. Keith, Elizabeth and their sons Stephen and Richard look forward to meeting visitors and explaining more about their best-selling lines.

Reasons to visit this stand 1. See a wide range of good quality equestrian products, with new additions 2. Meet the Jenkinsons team 3. Take advantage of special show offers

QUESTRIAN E BUSINESS

Stand E4.4

Founded in 2001, this publication offers impartial and independent coverage of the British equestrian industry in print and digitally.

At the show, Equestrian Business will introduce its new Equestrian Influence initiative.

With video and visual content at its core, Equestrian Influence invites participation from brands who understand the power of visual brand messages across all forms of social media. Engaging with all sectors - from the consumer, to the professional to yard owners to retail - creating content that converts.

Offering a number of unique opportunities, including Trade Toolkit, Product Videos and Put in to the Panel, this exciting development sees Equestrian Business embrace all digital has to offer.

The whole team will be available for meetings at BETA International. And keep an eye out for the roaming reporter who will be making their way through the stands during the event, filming for vlogs and live streams. www.equestriantradenews.com

105 Stand H4.1

See three new products from this equine wellbeing specialist.

On display will be new style turnout chaps, an innovative magnetic hock boot plus a colourful new range of high impact equine sports boots.

In addition, Equilibrium Products is bringing a fresh look to its best-selling range of Field Relief fly masks with new features and new colours for 2019.

This British company, founded in 2001, designs, develops and delivers hard working products that make a difference to horses’ lives.

Its established brands include Tri-Zone boots, Stretch & Flex wraps and bandages, Equi-Chaps turnout protection, Field Relief fly and sun protection, Net Relief headshaking relief, the Equilibrium Therapy range of magnetic and massage products, and Simply Nutrition healthy treats and supplements.

Visit this stand to see these exciting new products first hand and take advantage of tempting show only offers over tea, coffee and Equilibrium Products’ infamous cake.

EQUINE CAREERS

Stand

Join the celebrations as this recruitment expert marks H1.2 its tenth anniversary.

Equine Careers deals with roles in sales, marketing, administration and management. Indeed, it’s the onestop-shop for all your staffing requirements.

An interactive website ensures clients can manage their own accounts and adverts online thanks to a ‘submit your vacancy’ facility with secure online payment.

“We offer an easy and cost effective way to advertise your vacancies to an industry specific market,” says proprietor Emma Dyer. “For the more senior appointments, we offer bespoke search services, with personal knowledge, familiarity and in-depth industry experience.”

Equine Careers will have current vacancies on display at the show.

EQUITEK This bespoke saddle-maker can help your customers treat themselves and their horses to a little luxury.

Equitek makes saddlery and accessories including belts, bags and small handmade leathergoods. Call here to see a new range of saddles, girths and stirrup leathers.

“We are proud to manufacture here in the UK using the finest materials with total control over all aspects of our product,” says David Spink of Equitek.

Stand Guide

QUILIBRIUM E PRODUCTS

Stand H10.5B Abbey England Pavilion

INDEPENDENT RETAILER? Do you need stock control, EPOS or an Ecommerce website?

With 20 years’ experience, Citrus-Lime is an established provider of top quality retail software, with proven success for independent Equestrian retailers like you.

Come and find out about Cloud POS – excellent stock control, valuable reports, and dynamic integration with your suppliers.

Have a friendly chat with the Citrus-Lime team at stand P1.2 at BETA International.

Or call 01229 588628 today to speak to a retail expert

www.citruslime.com/articles/beta-international-2019/

 : Citrus-Lime Equestrian Account Manager Clara out on a hack with Luka

Equestrian Trade News

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ETN celebrates its 40th anniversary this year. Yes, that’s four decades since the trade’s favourite magazine was launched in 1989.

BETA International visitors and exhibitors are invited to come to the stand and make their mark on this little bit of history… Jump in front of the ETN selfie tower, perfect your pose, get your picture taken and insert it with a message in ETN’s 40th anniversary album.

There will also be tea and coffee on the go and ETN team members on hand to explain how you and your company can get involved in upcoming issues.

ETN is part of the BETA Group, and official media partner of BETA International. As well as the monthly print magazine, ETN publishes a weekly e-newsletter and monthly e-newsletter for American equestrian retailers.

Beth Crow (who wasn’t even born when ETN was launched), editor Liz Benwell (who sadly can’t say the same) and the ever youthful digital guru Nicki Lewis look forward to seeing you.

Ps. Don’t forget to enter the ETN prize draw (see page 92) to win thousands of pounds worth of products for your store.

EVOLUTION HORSE It’s time to make saddle pads as technical as the saddles they’re designed for, says this exhibitor.

Evolution Horse’s 3Spine System positions the saddle pad’s spine firmly into the saddle’s gullet.

This keeps the seam and/or binding clear of the withers and lumbar spine. The patent pending system is designed for comfort and freedom of movement for optimum performance.

British engineered carbon fibre components insert neatly into the top side of the saddle pad, addressing heat, friction and pressure build-up in the most vulnerable areas. Adjustable d-ring fasteners and Velcro lock the system into the gullet.

Evolution Horse has tested the product with thermal imaging technology.

Stand K4.2

HAVE YOU SEEN?

Visit us at BETA International Stand B1.1

Nicki Lewis As ETN's digital manager, Nicki Lewis will be concentrating on the magazine's web-based and e-news content at the show. You will see her meeting exhibitors and visitors throughout the halls and on the busy ETN stand. In her spare time, Nicki likes to travel and, in 2019, plans to tick a couple of destinations off her bucket list – a safari in the spring and a trip to see the Northern Lights in the autumn. www.equestriantradenews.com

107 Stand F10.1

MERALD GREEN E FEEDS

Stand K11.1

Emerald Green Feeds are produced on the Poucher family farm in rural Lincolnshire.

Although the brand is relatively new to the equestrian industry, the farmers behind it have over 70 years’ experience of producing forage feeds.

At a time when good quality content can transform businesses, Equine Productions can help you unleash the power of film.

The team creates content for private and commercial equine concerns.

From promotional films to bespoke features, short documentaries and live broadcast, this exhibitor’s combination of film-making expertise and knowledge of the equine world allows it to deliver to any brief.

“We use an array of specially designed cameras - including our JockeyCam, which can record and stream live pictures. JockeyCam footage is regularly seen on ITV Racing, and from last year’s World Equestrian Games for FEI TV,” says Sam Fleet.

The grass and alfalfa used in Emerald Green Feeds is all grown and harvested on the farm.

“As a family business, we are extremely conscientious about ensuring the quality and consistency of our feeds,” says Sarah Poucher.

“We feel we are fairly unique in the feed business - probably in any business sector really – because we handle the whole process the feed goes through.

“We are the farmers that grow the crops, we harvest them and return them to our drying plant where we dry them for pelleting or chop. We then bag and bale the products on site ready to be delivered to the customers.

“It’s even us on the stands at the shows and events we go to. We don’t employ people to do this for us as we’re so passionate about the feeds we grow, we hope that this comes across when we meet customers.

“Because we have full ownership of the process, we have total traceability of all of our products, even down to the time it was packaged.”

NEW - DARK NIGHTS COLLECTION Back on Track’s own unique Welltex® fabric works by reflecting the body’s infrared heat due to the infused ceramic particles in the textile, helping to support circulation and ease muscle tension.

Stockists needed - Call now on 07766 463099 or email georgia.keegan@backontrack.com for information

prepare perform Learn more at www.backontrack.com/UK

Stand Guide

QUINE E PRODUCTIONS

Stand Guide

108

EXTREMITIES

Stand N8.1

This clothing accessories brand won a BETA International Innovation Award last year with its reflective beanie.

Now it’s is back to launch a collection of riding gloves, water-resistant knitted beanies, country lifestyle headwear and scarves.

It all began when Extremities made gloves for mountaineers. 30 years on, the company is still designing head, hand and foot protection. “We understand the use of technical fabrics and how they work best to create innovative gloves, headwear and gaiters that keep you protected from the elements,” says Carolyn Budding.

The Extremities range includes styles for country clothing, field sports and equestrian use.

“We maintain good stockholding throughout the season and provide stockists with a selection of price points which provide good margins with low minimum order values,” adds Carolyn.

Call here to try out a free pair of gloves or a hat. There’s extra discount for orders placed at the show too.

FIELDGUARD

Stand

BETA International 2019

This rubber mats N10.1 and electric fencing supplier has more than 30 years’ experience in the trade – and many unique products.

Fieldguard says its M2 is the only rubber mat to be developed specifically as a complete stable bedding mat, with instant and total draining properties.

A handy accessory is the Gripper mat moving tool - an essential aid to shifting heavy rubber mats.

Fieldguard electric fencing tape was developed with the company’s French partners – both parties being horse breeders – in 1984. It’s safe and durable, giving owners peace of mind that their fence is effective and long-lasting.

See also Green Gloop. Developed by Fieldguard as a non-toxic, germicidal sanitiser for concrete and rubber floors. It exceeds EN14349 for veterinary surface disinfectants.

HAVE YOU SEEN? Beth Crow ETN senior advertising sales representative Beth Crow is looking forward to meeting existing and new clients at the show – and presenting trophies to the winners of the Innovation Awards. You will see her welcoming visitors to the magazine's busy stand and visiting exhibitors throughout the halls. In her spare time, Beth is something of a gin connoisseur and shopping expert – and loves spending her Saturdays in the Iron Horse Equestrian Supplies' tearoom.

JANUARY 2019 EQUESTRIAN TRADE NEWS

FIRST EURO GROUP

Stand F1.1

This designer and manufacturer can turn your innovative ideas into reality.

A BETA International exhibitor for many years, Pakistan based First Euro Group aims to fuse performance with style.

“Our garments are not just manufactured, they’re designed and crafted with the sole purpose of enabling riders to go above and beyond and succeed,” says Adnan Sethi.

FRANKLINCO

Stand

Meet the importers of Hightex sewing machines.

J8.1 Known as Cowboy in the United States, these machines can undertake heavy-duty sewing such as saddlery and bridlework. See also splitters, clickers and strap cutters.

FranklinCo is part of the FranklinsGroup, a family business of three generations that has operated in the UK for more than 60 years.

“We pride ourselves on being experts in all things sewing and have provided machines to large companies and individuals alike,” says Jason Franklin.

“Our new range of automatic machines makes it easy to increase your production while maintaining quality. We provide training and installation services to get you up and running as quickly as possible.”

AIN EQUINE G NUTRITION

Stand D4.4

Part of global nutrition company Glanbia, Ireland based Gain Equine Nutrition has products for high performance and leisure horses.

“Through science, technology and research, we use the latest production techniques and product formulations to create the best consistent nutrition for horses” says Faith Morris.

“We constantly strive for higher quality standards in everything we do, from sourcing our raw materials and quality ingredients to the training and development of our expert team.”

The Gain team supports customers by providing tailored nutritional plans for individual horses.

LOBAL LEATHER G HOUSE

Stand M9.5

This Indian company, established in 2014, bases all it does on an appreciation of the natural beauty of leather.

Among its most popular equine products are crystal encrusted browbands, plus bridles, halters, breastplates, chaps, girths, reins and equine boot. And for pets, Global Leather House has dog collars and leads.

Another speciality here is leather belts of all kinds; unisex, polo, formal and carved.

All of the above can be made in synthetic materials too. www.equestriantradenews.com

hollandanimalcare.com

Stand Guide

110

ALLOP G EQUESTRIAN

Stand J7.1

Gallop is pulling out all the stops to mark the 40th anniversary of BETA International.

First, it’s launching the largest number of new lines ever in its ten years of exhibiting at the show. Secondly, Gallop has taken a much larger stand for 2019 to showcase all these fresh products.

“We’re bringing a whole new look and class to our brand,” says head of sales and marketing Emma Burns.

“At Gallop, we strive to provide top quality products with a high end look for a competitive price…

“And this year we have exceeded that by bringing a whole new, vibrant and versatile range to go alongside our core products like our new premium countryside footwear.”

Catering for classic equestrian needs, often with a modern twist, Gallop has something for every retailer.

“Our goal is to give all equestrians high quality and stylish products at an affordable price - keeping them in trend but in pocket,” adds Emma who will be on the stand to meet retailers and discuss Gallop’s products and services.

Reasons to visit this stand 1. Get exclusive BETA International prices to celebrate the show’s 40th anniversary 2. Preview Gallop’s new lines and new premium product range at its new stand location 3. Meet the team in person

ATEHOUSE G SAFETY WEAR

Stand K5.1

Home to the famous HS1 jockey skull, Gatehouse has new products in the pipeline.

In addition, parent company Westgate EFI has moved its body protection range under the Gatehouse label. All will be revealed at BETA International.

In body protectors, the Superflex Contour will be displayed alongside the newer Flexi Body Protector, an entry level garment in child sizes.

Rounding off the Gatehouse range is an Air Jacket incorporating Helite airbag technology.

WEFI operations director Tracey Woods and her team will guide you through the full offering, introduce you to new products and highlight special show offers.

Reasons to visit this stand 1. New products 2. Show offers 3. Top rider appearances

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111 Stand M7.1

Grub’s returns to BETA International with a smart, open stand and great choice of performance-led boots for the equestrian, outdoor sports, farming and construction sectors.

See the new Grub’s Prestige Leather range of classically styled Iberian leather boots for women; they’re perfect for attending shows or walking the dog.

Also new are leather work boots. Named Fury, Safety, Whirlwind and Cyclone, they’re equipped with acid and oil resistant soles, shock absorbing features at the heel and ball of the foot, plus great grip.

Find out more about Grub’s stable classics such as Frostline, Eskline Fenline and Snowline - versatile boots offering warmth, comfort and a sure-footed grip.

In fact, why not stop by and try on a pair?

HARCOUR

Stand P7.1

This young French fashion brand stands out for its elegance, creativity and innovation.

Each year, Harcour designs two seasonal, limited edition collections. Not only do they appeal to riders' eyes, they work well in their everyday lives too.

In parallel with its seasonal ranges, Harcour has a permanent collection for training and competition.

Because riding is a sport, this label uses materials with elasticity for freedom of movement, body temperature regulation and which are sufficiently tactile to feel a horse’s reactions.

Since its creation in March 2015, Harcour has been distributed through a network of 300 partner shops in 25 countries. It’s also been an Official Supplier to the French Equestrian Teams since 2017.

Stand Guide

GRUBS BOOTS

Stand Guide

112

HKM SPORTS

Stand N2.1

For decades, HKM has been associated with originality and an attractive price:performance ratio. This remains the case for 2019; find out why here.

Each year’s collections deliver new colours and styles, with the emphasis on remaining practical and aesthetically pleasing at great prices. There’s always plenty to coordinate for rider and horse.

Ask about HKM’s new web shop and the service provided by its UK based team, along with profit margins available to the trade.

“We look forward to welcoming you and providing inspiration for your next order,” says Pippa Hodgetts.

HAVE YOU SEEN? Liz Benwell ETN editor Liz Benwell can be spotted in the halls interviewing exhibitors and visitors as she reports on the show. You can also catch up with her at the Innovation Awards on Sunday evening, when she will be presenting the winners with their trophies. A keen equestrian, Liz enjoys long-distance riding in her spare time.

HARVEY PARKER

BETA International 2019

Be among the first to see the microfibre Equine Glove Towel from Henry Wag. Its soft, highly absorbent microfibre noodles make cleaning and drying horses simple.

Stand

Stand L10.3

Equine Glove Towel removes dirt and water from a horse's lower legs and head. A great addition to the grooming bag, it’s ideal after wet, muddy rides or at events to remove mud and moisture.

It can be used to gently dry around ears and eyes and is great for cleaning sweat after removing the saddle. The soft noodles do not pull the hair and give a silky sheen to the coat.

Henry Wag is a lifestyle brand focused on improving the health and wellbeing of dogs and horses.

The Henry Wag pet range concentrates on the inclusive relationship owners have with their dogs. For example, there are travel products to protect car interiors, removing barriers to wet walks and allowing pets to travel with their owners.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Hilton Herbs presents its dry equine supplements in new packaging to reduce the use of plastic.

The Somerset based company has manufactured herbal feed supplements and healthcare products for animals for more than 25 years.

Stand J4.3

Its UK made products are formulated using human-grade ingredients. Hilton Herbs and its suppliers have complied with UFAS (Universal Feed Assurance Scheme) audits since they began in 2005, ensuring field-to-feed traceability.

The company uses a colour-coded category system to help customers choose what to buy. Packaging is designed to be user-friendly for consumers and retailers and, wherever possible, recyclable.

Hilton Herbs’ core market remains the UK. However, thanks to a strong export programme, they’re now sold in over 40 countries worldwide.

OLLAND ANIMAL H CARE

Stop by this stand to see men’s town and country P1.1 casual clothing.

Harvey Parker has a collection of men’s wax jackets and gilets with leather trims; fleece jackets and gilets; tweed, moleskin and cotton waistcoats; trousers including cotton twills, moleskins and corduroys; and a fine selection of town and country shirts.

All garments are manufactured to high standards specifically for Harvey Parker. The brand also offers a full stock service, no minimum order quantity and up to size 5XL on selected ranges.

You can also discuss own label products here.

HENRY WAG

HILTON HERBS

Stand P2.1

With a 30 year track record already behind it, this Dutch manufacturer of feed supplements and care products introduces some interesting new products to the UK market.

From a selection of more than 6,000 lines, Holland Animal Care brings some of its bestsellers to BETA International 2019.

Hi Gloss is its number one mane and tail detangler.

Available as a spray and gel, it creates shiny coats and plenty of volume. Hi Gloss is already sold in more than 40 countries – and there’s potential to have it produced under private label/own brand.

Also from Holland Animal Care, the Horse Fly Trap Ball can reduce horseflies by up to 80%. It’s an affordable and effective weapon in the battle against these annoying insects.

Another must-see is the Hay Slow Feeder. It provides a practically indestructible way to dispense hay at a steady rate, thereby helping to prevent stable boredom. For owners, it’s easy to fill, lift, hang and clean.

Feed supplements from Holland Animal Care support horses and the environment, being packed in eco-friendly, moisture resistant green boxes.

Look out for Equi Psyllium Plus, Equi Black Garlic and Equi Vita Forte.

HAVE YOU SEEN? Jonny Worth As operations manager of BETA International main sponsor Neue Schule, Jonny will be found on the company's busy stand meeting existing and new customers, including international and UK-based retailers and wholesalers. Away from the office, he can be found running and cycling around the roads of Co Durham and North Yorkshire or walking the family beagle with his wife and daughters.

www.equestriantradenews.com

By Appointment to Her Majesty The Queen Manufacturer of Horse Bedding Bedmax Limited Northumberland

T H E

B E S T

O F

B R I T I S H

Give your customers the MAX this winter CHOICE • COMFORT • QUALITY • HYGIENE • WARMTH

Come and talk to us at BETA INTERNATIONAL 2019

Dust free, hygienic, purpose made bedding for horses

100% Pine shavings for lambing

High heat logs for humans

Contact us to order any of our brands or to arrange a call or visit from your regional BEDMAX Sales Manager.

And please use our dedlcated Retailer portal to connect with us, check your Find a Supplier listing, and order Point of Sale support.

01668 213467 bedmaxshavings.com/retailers

114

OPE PASTURES, H HORSE & DONKEY SANCTUARY INNOVATIVE EQUINE HEALTH PRODUCTS S TA N L9.1 D

MEET THE PRODUCTS AT BETA INTERNATIONAL

STAND L9.1 SHOW OFFER Retail starter pack £240 (inc vat), retail value £606 Sale or return accepted, 1 per customer

www.redhorseproducts.co.uk

You could help this charity by donating products as well as via traditional fund-raising. Here’s a message from Freddie (pictured) and the team at Hope Pastures - BETA International’s Chosen Charity for 2019.

“We use your donations to prevent suffering and to improve and save equine lives. Thanks to you, we rescue, rehabilitate and re-home horses, ponies and donkeys in need and educate in animal welfare.

“To make the best use of donations, we admit only the most severe cases to the sanctuary. Where possible, our welfare team works within the equestrian community, supporting equines in their current location if appropriate, or finding them new homes if not. We can help many more animals in this way than we can through the traditional sanctuary model.

“Our small team works very, very hard to help as many animals as we can, but we could do nothing without the support of people like you.

“Because we have few overheads, 95p of every £1 you donate goes directly to help the animals. This means the more money donated, the more animals we can help.

“But helping is about more than just about raising money. Keeping everyday costs low is also important and any feed/bedding/equipment donations you could offer would mean we can use precious funds to improve more lives. Please come and visit our stand.”

HORSE & HOUND

BETA HALL 7 K11.2

MEET THE MAN BEHIND THE BRAND

EQUINE MANAGEMENT LTD

www.equineman.com

BOMBERS BITS, HANDMADE IN SOUTH AFRICA PROUDLY DISTRIBUTED BY EQUINE MANAGEMENT For the latest bitting information, follow us on Facebook hiip://facebook.com/BomberBlueBitsUK/

Stand H4.4

Visit the friendly team at the Horse&Hound stand to find out how you can market your products using print, online and social channels.

Stand D7.2

Brain-pick our in-house experts to discover how you can exploit access to affluent and passionate riders offered by a trusted brand which is celebrating its 135th year.

Get involved in the Horse&Hound Awards or speak to specialists about the latest audience research, social media amplification packages or creative print solutions.

“Don’t get left behind – keep your business in front of riders and owners in print, online and on social,” says commercial manager Abi Cannon.

HAVE YOU SEEN? Ann FitzGerald For visitors arriving at BETA International, Ann's is the first face they will see as they enter the show. She greets people from the Welcome Desk, offers help and advice, and hands out free catalogues. Back at the trade fair's head office in Yorkshire, Ann works as a secretary for BETA. In her spare time, Ann sits on committees for bird watching, sugarcraft and her local church. She also loves flower arranging and sings with the Rock Choir. www.equestriantradenews.com

115 Stand N9.5

Publisher DJ Murphy celebrates 70 years of serving the equestrian community in 2019.

“Through continued investment in our products and a commitment to understanding our audiences' needs and priorities, DJ Murphy consistently delivers quality brands that offer readers compelling and credible content,” says business development manager Sammy Backstrom.

“We have become an essential part of the equestrian lives of our readers who rely on us to produce top quality magazines and at the same time deliver sound bite information, entertainment and brand interaction through our digital channels.”

“As a result we have carved out a name for being a trustworthy source for riders both in the UK and overseas.”

Horse&Rider readers use the magazine and associated content as a valued information source, particularly when it comes to making product purchasing decisions.

PONY readers live and breathe everything equestrian and are determined to have the brands they want. PONY magazine helps keep them on trend.

® Natural Supplements for Horses

ORSEQUEST AND H ADVANTAGE

Stand D4.1

ORSEWARE H PRODUCTS

Stand E7.1

HorseQuest is a leading UK equestrian marketplace with 450,000 monthly visitors to its website, and more than two million page impressions.

“We provide quality and effective advertising at fantastic rates; offering a first class, flexible service without compromise,” says Sarah Ambrose.

Sister company, Advantage, was launched in 2017. An equestrian membership club, it sources and promotes exclusive discounts, competitions and experiences to its members.

“Come and talk to us about effective advertising and partnership opportunities to promote your business to an engaged equestrian audience,” adds Sarah.

BETA International is a must in our calendar, says this team.

This year Horseware Ireland - a regular winner of BETA International Innovation Awards - will showcase new ideas in rugs, healthcare, leather, accessories and clothing.

Horseware was founded by Tom and Carol MacGuinness who were determined to make a rug that didn’t leak, didn’t make the horse sweat and didn’t slip. Their mission led to the creation of the Rambo Original.

Since then, Horseware Ireland has continued to push boundaries and find new challenges. The company constantly strives to produce the best equestrian products in the industry.

Come and see us at BETA Jan 20th-22nd 2019 Stand J4.3 Hall 7

The same top-quality products in new packaging • • • •

New Kraft paper bag to replace plastic tubs New eye-catching design Bags are multi-lingual & colour-coded Strong shelf presence

For more information contact: Claire Peace Tel: 01460 270701 | Email: tradesales@hiltonherbs.com | www.hiltonherbs.com

Stand Guide

ORSE&RIDER AND H PONY MAGAZINES

Stand Guide

116

J ACKSON HOLE ORIGINALS

Stand Q9.1

Discover down jackets and vests inspired by the pioneers of the American West.

“They needed garments that protected them from the elements and allowed them to function without restriction,” says Edd Hames of Jackson Hole Originals.

“Our mission is to maintain this original style by carefully combining long forgotten wisdom with updated design; making 21st century jackets and vests with a heritage look and feel.”

The result is timeless, long lasting and great looking clothing for men and women.

JACSON

Stand

BETA International 2019

H4.3 This Swedish exhibitor dates back to 1867 when Jacson established itself as a supplier of fine leather gloves to prosperous city dwellers.

The custom-made gloves soon caught the attention of people in the countryside too – particularly those who rode horses. And so the story of Jacson’s long association with equestrian clothing and accessories began.

Today the company’ message is that horses are intelligent and that we can communicate with them through touch and feeling, allowing them to understand our mood and emotions.

“After 150 years, we still believe that through engaging with and caring for horses, children develop responsibility and confidence,” says export manager Erik Hygert.

With this in mind, Jacson makes comfortable, wearable clothes and accessories for young riders, amateurs and professionals alike. “Because we know that every horse-back ride is truly special,” adds Erik.

EITH BRYAN K SADDLERY

Stand H10.5E Abbey England Pavilion

Founded in 1983, Keith Bryan Saddlery has been manufacturing top quality saddles ever since. Each saddle is bench made by a Master Saddler from the very best materials available to the Walsall saddlery trade.

Saddles for the various disciplines – including polo, dressage, Icelandic and military - are produced to exact specification. General riding saddles can be made to customers’ requirements.

Keith Bryan Saddlery also manufactures the Saddle Devil saddle adjusting machine. Easy to use and carry, the Walsall made device is sold across the world to saddle-makers and saddle fitters.

The Wellep Adjustable Stirrup Bar can be seen here too. Originally developed in the 1990s by a company subsequently acquired by Keith Bryan, the stainless steel stirrup bar comes with five or three positions.

JANUARY 2019 EQUESTRIAN TRADE NEWS

EVIN BACON’S K EQUINE PRODUCTS UK

Stand E5.1

Since 1984, this family business has been producing a natural laurel ointment which provides all the elements necessary for healthy equine feet.

The name was inspired by former international show jumper Kevin Bacon, also known as ‘the flying Australian’. “We sent him our product and he was immediately convinced of its merits,” says Lauren Hewett. “So we decided to bring his name to the company.”

Raw materials used to make Kevin Bacon’s Equine Products include bay leaf extract, vitamins, high quality animal fats and vegetable oils.

“This ensures visible results very quickly,” adds Lauren. “Our range is known by many within professional riders, farriers and general horse lovers – and used in most countries around Europe and further afield.”

LIFE DATA LABS

Stand

You can learn about the benefits of Life Data Hoof Clay F1.4 here.

Water, mud, faeces, debris and microbes can invade old nail holes, hoof cracks, the white line and other areas of the hoof, creating a wide range of issues. Life Data Hoof Clay is a sticky clay that easily packs and remains in place within these areas.

The ingredients iodine and tea tree oil give the product unique protective properties for extended periods of time. The clay also helps to protect the hoof in wet and muddy conditions.

Life Data Hoof Clay is effective for shod or barefoot horses. It can also be applied into the sulci [depression near the heel] of the frog, under shoes, and along the white line.

Easy to handle, Life Data Hoof Clay can safely be applied with bare hands or to the horse’s sensitive tissue.

HAVE YOU SEEN? Claire Williams BETA executive director Claire Williams can be found on the BETA stand, where she has the opportunity to talk to trade association members about the year ahead and deal with enquiries from others interested in joining.

She can also be seen at The Charles Owen Spotlight, where she is taking part in the seminar programme. On Monday, she will be preparing for the BETA Business Awards and Gala Dinner in the evening.

Claire is an enthusiastic equestrian and has two horses that she rides as often as possible, although they usually have a holiday in December and January to allow time for her trade fair preparations. In her spare time, Claire loves baking, preserving and growing all the ingredients.

www.equestriantradenews.com

Stand Guide

118

L IKIT, STUD MUFFINS, BIZZY HORSE & THOMAS PETTIFER & CO

Stand G3.1

Parent company Talisker Bay International brings another brand to BETA International this year – the relaunched Thomas Pettifer & Co.

The favourite with horse owners since 1836 has been given a transformational new look. So now modern equine healthcare sits alongside its traditional formulations such as Green Oils.

Matt Robertson, who’s overseeing the re-launch, will be on the stand to discuss the products, point-of-sale options and an unmissable show offer.

Call in here to see Talisker Bay’s treats and equine toy brands too – namely Stud Muffins, Likit Products and Bizzy Horse. Meet the team behind the products and view some creative display options.

LINTBELLS

MEDILOGIC

Stand E3.1

This saddle pressure measurement system from Germany gives dynamic measurements in real time.

Its software displays and documents the complex interaction of forces between horse, saddle and rider during all gaits or while standing.

The Medilogic system makes it easy to analyse pressure changes due to the influence of speed, rider weight and riding technique. It can help saddle fitters check saddle fit on many levels – and keep digital records of horses’ changing shapes.

EITI LEATHER M COMPANY

Stand K9.2

Stand

Lintbells manufactures scientifically proven D5.4 supplements for dogs, cats and horses.

Containing glucosamine HCL, omega 3 and green lipped mussel, these products support horses’ and dogs’ mobility as well as the body’s natural anti-inflammatory processes.

The range includes the clinically proven product YuMOVE which provides a unique combination of active ingredients to help soothe stiff joints, support joint structure and promote mobility.

Lintbells offers a ‘see the difference’ guarantee. If you try a product for 60 days and don’t see the difference, they’ll give you your money back.

Visit this stand for exclusive offers and deals when you order at BETA International.

HAVE YOU SEEN? BETA International 2019

Lesley Manson BETA International accounts manager Lesley Manson will be helping to run the Organiser's office. Together with her colleagues, she takes care of a wide range of behindthe-scenes duties, including processing exhibitor payments, handling enquiries and registering exhibitors on arrival. In her spare time, Lesley runs a Brownie unit, belongs to a runners’ club, practises yoga and enjoys skiing, cycling and walking.

JANUARY 2019 EQUESTRIAN TRADE NEWS

This exhibitor from China has been involved with the horse industry for a decade.

Recent projects include working on new product design with some top European saddle brands and their ambassadors - including liaising with world champion show jumper Simone Blum.

As well as high-end jumping and dressage saddles, Meiti Leather Company has a basic saddle range for recreational riders. This colorful children’s saddle is designed to enthuse young riders, while suiting their round-shaped ponies.

By exhibiting at BETA International, Meiti Leather Company hopes to meet and work with more visionary people within the horse industry.

MONTAR A/S

Stand P5.1

Elegance, comfort and function come together in the Montar leather collection.

Made in Sedgewick leather, which is ecologically tanned to reduce the risk of irritation, each piece is designed with the equine anatomy in mind. www.equestriantradenews.com

119 Stand L10.4

This clever washing brush keeps horses, dogs and cars clean and mud free on the go.

A built-in sprayer allows you to wash, brush and rinse at the same time – and you can take it anywhere.

Portable and compact, Mud Daddy makes no noise and can be used with hot or cold water. It doesn’t even need electricity or batteries because it works on combined water and air pressure.

NAF Here you’ll find the respected, well-known British manufacturer and brand of supplements for horses.

Stand M5.1

NAF supplements target equine health and wellbeing from the inside, while the outside is supported by its winning applications. This market leading range provides every rider and owner with products for the top level competition horse to the much loved family pony.

NAF is an Official Supplier to Team GBR and pioneer of Clean Sport. It’s the trusted brand of choice for competitors and leisure riders alike, ensuring performance and health are consistently supported.

“Our unique formulations are at the forefront of equine nutrition, and are developed by leading international veterinary scientists and qualified nutritionists. All our products are extensively trialled, quality tested and industry proven,” said a NAF spokesman.

“Our commitment to quality and innovation doesn’t end when our products leave our factory. The NAF sales team pride themselves on offering our retailers an unrivalled level of customer care and service.” This includes marketing support, general and bespoke POS, advice on merchandising and stock levels, and product training.

“Consumers are supplied with excellent product advice through our Nutritional Advice Line by phone and email.

Whatever your need, you can trust NAF to have it covered.”

Stand Guide

MUD DADDY

Stand Guide

120

NEUE SCHULE

Stand D2.1

PERCUSSION CLOTHING

Stand M5.2

Come and see the Percussion, Ligne Verney-Carron and Club Interchasse brands from France…

These collections of country/outdoor clothing are affordable, technical and stylish – and promise “extraordinaire value for money.”

Despite their affordability, great attention goes into creating each piece from selecting the most suitable fabrics to strict manufacturing requirements.

All garments are then tested in real-life situations to assess their comfort and durability.

ERRY P EQUESTRIAN This world leader in horse bit technology showcases its latest developments and unique designs.

Here you can meet the Neue Schule team and learn more about new training tools that can help you gain confidence in securing more bit sales – and deliver performance enhancing results to your customers.

As the take-up of technology accelerates in the equestrian world, the Neue Schule Group company Avansce will demonstrate its Synchronicity System.

This innovation measures rein tension and determines the quality of a rider’s contact - providing insight into weight, rhythm, contact and consistency.

You can also learn more about the NS Academy which delivers bit and bridle fitting training. Discover some fascinating course content and the revenue that recent graduates are obtaining from delivering their fitting service.

Also at the Neue Schule stand, you’ll find exclusive show offers, you can enter a prize draw each day to win five loose ring bits – and ride a mechanical horse to obtain a Synchronicity System assessment of your riding.

Neue Schule is the main sponsor of BETA International.

OMEGA ALPHA

BETA International 2019

This Canadian company has been involved with equine, small animal and human health management for 25 years. It manufactures natural health products to pharmaceutical standards.

Stand F10.3

Omega Alpha’s products are formulated to address a variety of equine health issues. Testing ensures they contain no heavy metals, contaminants or any other toxins; while internal and third party tests verify the efficacy, safety, consistency and purity of all raw materials used.

There are products to assist with calming and detoxification, digestive, hormone and respiratory health, plus joints and muscles. Other products address stamina and recovery as well as vitamin, mineral, antioxidant, and amino acids support. Preparations are available in liquid, powder and paste forms.

MEGA EQUINE O SUPPLEMENTS

Stand M2.2

Omega Equine supplements focus on equine wellbeing. The range includes everyday straights and oils to specialist blends such as a vitamin E supplement.

During its first year of trading, Omega Equine has introduced a new product range featuring specialist blends such as Omega Boswellia and Omega Flexology.

Omega Equine’s company director Paul Ainsworth, a former show jumper, has spent years researching the most beneficial ingredients to optimise equine health.

Today, Omega Equine offers peace of mind when it comes to manufacturing with its own UFAS and BETA NOPS accredited factory.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand F3.1

A Perry has been supplying hinges and gate hardware to the agricultural and equestrian trades for over 90 years. And that experience reflects in every product from Perry Equestrian.

Among the new products on display will be SafeTie and Flexi-Fill Tubs & Trugs.

See also Perry Equestrian’s popular coloured ironmongery, plastic feeders, haynets, stable hardware, tack room items and grooming products.

SafeTie is a reusable safety release tie, designed to snap open at a certain stress point to help avoid equine injury. In eight colours with retail-ready packaging, SafeTie is also available in a pack with a matching coloured Tie Ring.

When it comes to merchandising for increased sales, Perry Equestrian offers floor standing and counter display units; while account managers can help identify products that would suit your customers.

Free images, flyers and videos are available to stockists.

Reasons to visit this stand 1. Loads of great new products 2. Find out how to merchandise your store effectively 3. Show deals running throughout the three days

HAVE YOU SEEN? Deborah Hayward BETA International press officer Deborah Hayward heads the Media Centre team, ensuring that all the show's news, results and initiatives are distributed.

Throughout the three days, she liaises with journalists, PR representatives and social media influencers to ensure that they have all the information and images they need for their show reports. Deborah also acts as the interface between the media and exhibitors wishing to secure their attention. In her spare time, she loves walking and road cycling, and the highlight of her year is pedalling from Batley, in West Yorkshire, to London on the Jo Cox Way cycle ride. www.equestriantradenews.com

Premium quality, competitively priced horse bedding  Dust extracted  Promotes easier breathing  Highly absorbent  100% compostable  Naturally insulating  Easy to use  Competitively priced

www.bedkind.co.uk 01234 862169

The bedding your horse deserves BedKind is an internet trading name of DS Smith Recycling UK Limited (Company Number 214967) Registered in England and Wales with its Registered Office at 350 Euston Road, London, NW1 3AX

122

PFIFF REITSPORT Volker Schirp, this German supplier’s new managing director, heads up an experienced team who are ready to go the extra mile for their customers.

Recent investments for Pfiff include the acquisition of a 2,500 sq m property, further digitization and a showroom for product demonstrations and training.

Stand F8.4

Product range expansion is planned too, all the while maintaining customer satisfaction.

"We want to grow sustainably together with our customers. Their satisfaction is our top priority,” explains Volker Schirp. “The philosophy is affordable quality. Pfiff offers good quality at reasonable prices.”

PLATINUM Its Horse Couture clothing collection was a 2018 hit. So key customers are eagerly awaiting new styles from Platinum for 2019.

“To end up as the number one volume selling brand in the likes of Naylors and RB Equestrian from a standing start at BETA International 2018 has been a very positive experience,” says Platinum owner Dave Wright.

“However, we must keeping developing the offerings to maintain our long term vision.”

Must-see new collections include Long Hi-Vis Yarn Argyle Patterned Socks and Platinum’s Safety Enhanced Headwear Collection. There will also be new, functional and fashionable headwear styles for equestrian and country folk.

Gifts have become a huge part of the Platinum offering, with some clever, affordable ideas lined up for 2019.

Stand P6.1

HAVE YOU SEEN? Clair Webster BETA International office manager Clair Webster makes sure that behind-the-scenes activities operate as smooth as clockwork. She is based in the Organiser's Office at the show with her colleague Lesley Manson and, together, they deal with all exhibitor and visitor queries, as well providing show announcements in the halls. In her spare time, Clair is kept busy with her two children, aged six and seven, running them to Beavers, swimming and ballet, as well as walking her golden Labrador, Suzi. She is a preacher on her local Methodist circuit and regular church member. www.equestriantradenews.com

123

QHP

Stand D6.1

A winter 19/20 collection reminiscent of beautiful autumn evenings and sunny winter days is the promise from this exhibitor.

QHP can show you horse rugs and accessories such as bags, saddle pads and headcollars fashioned in dark undertones with warm, bright accents.

See also a fresh and fashionable riders’ range in shades to match the horse collection. There are sporty and casual chic items for recreational and competitive riders; breeches in different price categories and outerwear in technical fabrics for women and girls.

QHP also has new lines for men and boys. UK agent Tina Farrow will be on the stand to tell you more.

EDPIN R PUBLISHING

Stand J4.1

Meet the team to find out how Redpin’s titles, events and digital presence can help you reach targeted audiences within the equestrian sector.

Showing World covers showing in the UK and internationally.

The magazine is available by controlled mailing to members of UK showing societies.

The print offering is combined with a digital presence including website, e-newsletters and video.

Redpin also runs the British Showing Awards now in their tenth year.

Native Pony Magazine covers mountain and moorland ponies and is available on subscription. Again, the print offering is combined with a digital campaign. 2018 saw the introduction of the Native Pony Show. www.equestriantradenews.com

Stand Guide

124

RED GORILLA It’s Red Gorilla’s first birthday! Just a year ago, a whole host of famous products united under one new brand – Red Gorilla – and adopted fresh and instantly recognisable POS and labelling.

Stand C7.1

Red Gorilla’s first 12 months have seen great success for stockists who’ve made the most of displaying the products in store, increasing profitability through upselling and cross-selling.

ROYAL HORSE

Stand

This French horse feed brand makes its UK debut – and N10.3 is looking for new distributors and partners.

Over 50 years, Royal Horse has developed links with more than 20 countries. The feed is a favourite with France’s Republican Guard [military and police] horses as well as its national showjumping team.

In fact, whether your customers have leisure, competition or breeding horses, Royal Horse has a suitable solution.

All products are supplemented with MOS prebiotics that promote beneficial flora for protection of the digestive transit. The competition range includes GWB (Gastri Wall Builder), a plant extract for gastric comfort.

Call at this stand for special offers to celebrate the UK launch of Royal Horse.

ROYAL SCOT

Stand M1.2

BETA International 2019

Forty years ago, Scottish craftsmen set about producing countrywear to beat the British weather.

The result was Royal Scot footwear, made with natural materials and traditional boot making skills. This footwear formula has created an ideal companion wherever the wearer is heading this season - into the rugged Scottish Highlands or beyond.

Visit this stand to witness the re-launch of a true heritage brand.

Many milestones have marked out Red Gorilla’s first year.

Early in its new life, the brand began supporting The Aspinall Foundation.

The organisation promotes wildlife conservation, one of its projects being to reintroduce more than 60 gorillas back into their own habitat.

Red Gorilla has donated many products to the Aspinall Foundation ; from Dripfeeds to entertain the elephants and big cats, to tools for park maintenance.

Meanwhile Red Gorilla’s brand ambassadors had a busy year. Former Olympic eventer Sharon Hunt even pitched in to help on the brand’s information stand at Your Horse Live.

2018 also saw a host of new products from Red Gorilla, all rigorously tested. Highlights include the Premium Bucket, a strong and stylish 14 litre capacity bucket in four colours.

Then there’s the Deluxe Broom, with a corn broom style head made from polypropylene, in two sizes and colours.

A topical product is the Red Gorilla Weigh Tape, with a downloadable PDF chart to monitor horses’ weight.

Don’t miss the range of door and gate furniture with a galvanised finish.

Oh, and keep your eyes peeled for the all-colour Gorilla Broom.

Look out for more new products in 2019. And be sure to call at this stand for the chance to win a trip for two to Port Lympne, one of The Aspinall reserves.

JANUARY 2019 EQUESTRIAN TRADE NEWS

RUFF AND TUMBLE

Stand

See dog N9.2 drying coats made from double thickness cotton towelling.

They’re soft, absorbent and comfortable for dogs to wear.

Features include a long adjustable hood/collar and wide belly band for good coverage.

Simple Velcro fastenings make the coats easy to put on and take off. They come in sizes to fit all breeds.

Ruff and Tumble also has Dog Drying Mitts for muddy paws.

RYDER SADDLES

Stand H10.5J

This British saddle-maker has been supplying madeAbbey England to-measure Pavilion saddles all over the world for more than 30 years.

Ryder Saddles’ range of saddles has a continental feel while retaining a traditional British wool-flocked panel.

The company is seeking to work with more saddle fitters worldwide.

www.equestriantradenews.com

Stand Guide

126

ABBOT S HEADWEAR

Stand Q3.2

“We use only faux fur in our bobbles. Real fur belongs solely to animals,” so says this exhibitor.

EU made Sabbot Headwear features super snug, thick fleece linings for ultimate warmth, structure and comfort.

Knitted hats have faux fur pompoms of every colour - even some in shocking neon.

For something different there’s a tartan range, bobble hats with multi-coloured weaves plus silver threaded and bejewelled mocha examples. Classic choices come in pleasing pastels, pinks, pure whites and striking turquoise.

ADDLERY TRADE S SERVICES (STS WALSALL)

Stand D7.1

CHOCKEMÖHLE S SPORTS GMBH

Well known for innovative bridlework, functional textiles and clothing, German company Schockemöhle Sports is also the home of TONICS footwear.

Call at this stand to discover additions to Equitus anatomic bridles. Plus a pick-and-mix concept that solves fitting issues by allowing customised bridles to be made up from a selection of single parts.

Schockemöhle Sports' A/W 19 collection combines sportiness with technology. Seasonal textiles are joined by high-tech breeches and outerwear.

Since its first appearance in 2016, TONICS has become the choice of Olympic riders Chris Burton and Sandra Auffarth, and has found its way into many other professional stables.

SIE EQUESTRIAN

BETA International 2019

This manufacturer and distributor has been making good quality products for horses, riders and pets for famous brands for 25 years.

This Walsall based equestrian wholesaler has been in the trade for 45 years.

Well known for its huge range of horse bits and tack, plus English made leatherwork, STS is also the home of the popular Sheldon range.

BETA International 2019 sees STS move to a bigger, custom-made stand with extra staff and more seating ; yet it’s to be found in the same area as last year.

Launching here are the Signature, Medway and Buxton brands. From within the Sheldon label, they appeal to retailers of all levels.

Buyers can also check out offers and exciting new stock products such as rugs, breeches, pads and halters.

A talking point on the STS stand will be the new product wall – complete with an invitation to customers to give feedback on potential new designs.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand H10.1

Stand P9.5

Based in India, its watchwords are competitive prices and a superior service.

SIE Equestrian, which exhibits its tack supplies for the first time this year, can show you a variety of goods from economy to luxury at factory prices. www.equestriantradenews.com

127 Stand D5.2

This American brand has been in business since 1938. Here you can meet UK distributor Debra Graham of The Mane Hub.

Debra says British horse owners are clamouring for Shapley's products which are popular with everyone from happy hackers to competitive riders.

Brand awareness is being boosted via advertising, show sponsorships, customer testimonials, sponsored riders and brand ambassadors.

Sally Stith-Burdette, director of marketing for Shapley's, will also be on this stand – ready to share exciting news about what’s happening in 2019.

N E W

OLUTION S SADDLES

Stand H10.5H Abbey England Pavilion

Exhibiting for the first time, Derbyshire based Solution Saddles was founded in a quest to develop the perfect saddle to improve equine welfare and performance.

The result was the flexible Smart saddle range.

The saddles are made with scientifically tested Smart FlexTech technology. It’s designed to protect the horse’s back from pressure and trauma using a patented, flexible yet high density, impact absorbing system.

The UK made range includes discipline specific and multi-discipline models.

With a choice of two base shapes, the saddle design can accommodate horses that are difficult to fit or have existing saddle or performance related problems.

Smart saddles give young horses a good start and room to mature without restriction. And one saddle can be easily adapted to fit several horses and to allow for changes in shape through the season.

Stand Guide

HAPLEY’S S SUPERIOR EQUINE GROOMING PRODUCTS

10% DISCOUNT AT BETA INTERNATIONAL 2019

STAND B 7.1 20. – 22.01.19

SEE OUR NEW AUTUMN I WINTER COLLECTION 2019 waldhausen.com

Stand Guide

128

TABLEMATE S

BY AGMA Clean, sanitise and protect is the message from this exhibitor.

Its DEFRA-approved Dis-in-fect tablets are already listed for use under Statutory and General Orders.

And now, says Stablemate by Agma, they’re scientifically proven to kill the causative organism for strangles (Streptococcus equi), along with the two primary fungi responsible for ringworm.

Dis-in-fect is, therefore, a perfect partner for equine biosecurity.

STADIUM Shaping the plastic products of tomorrow is what this exhibitor is all about. So come along and see what Stadium can offer you.

A supplier of specialised site equipment, including for the equestrian market, Stadium manufactures all its plastic products in the UK with the backing of a global parent company.

Stadium’s Rhino flexitubs are its core product. But BETA International 2019 will see it introduce a host of new lines.

Look out for a range of rubber products and a brand new storage solution for the stable.

YNOVIUM HORSE S HEALTH

BETA International 2019

Stand E4.1

Stand E2.1

Stand M9.1

This Swedish brand reports strong sales of its high performance, technical sportswear for equestrian athletes.

Stierna’s S/S 2019 range features bamboo charcoal base layers and the new Luna Polo SS with action back styling, plus the athletic fit Halo styles - all high wicking, naturally antiodour and UPF +30.

At BETA International, you can also see Prime 3L Jackets and Trousers with four-way stretch. Rain and windproof, this is breathable outerwear for yearround wear.

New for A/W 2019 is a two-layer Equtex mid-length riding rain coat.

It’s usefully designed for extra protection during our increasingly wet midseasons.

UNDOO S INDUSTRIES

Stand M11.1

Come along and meet this manufacturer and exporter of bits, stirrups, riding gloves, chaps and farrier tools.

Sundoo Industries is based in Pakistan.

TANDY LEATHER Stand P9.6

This supplements brand is introduced to the UK and Irish market, following its success in Europe and the Middle East since 2006.

The team at Synovium Horse Health can tell you how the brand provides scientific support to underpin its effects – and how the correct ingredient combinations at the correct levels provide high quality equine nutrition.

Find out about two best selling products.

Agility with bioactive collagen peptides for joint health; and Gastrosafe, a natural supplement for horses prone to equine gastric ulcer syndrome (EGUS). All products undergo strict quality control for a clean sport.

Learn more about the company, its products and trade offers at this stand.

JANUARY 2019 EQUESTRIAN TRADE NEWS

TIERNA S EQUESTRIAN SPORTSWEAR

This exhibitor is celebrating 100 years in the leather industry. Since 1919, Tandy Leather has been supplying leather craftsmen around the world with the tools and accessories they need.

Stand N6.1

A supplier to many manufacturers and distributors in the equestrian industry, Tandy Leather has special pricing for volume buyers – and can advise on sourcing the right product too.

New machines to be seen here include a belt tipping machine, hand clicker press, burnishing machine and a heat imprinter.

If you need advice on how to best complete a project, just ask one of the Tandy Leather team on this stand. They know their products and love to talk about them with customers.

Tandy Leather also offers classes and workshops, and has hundreds of how-to videos available online. www.equestriantradenews.com

129

TATTI TAILORING

Stand P9.2

The Best British Neoprene Boot #Frostline

See a new line from UK designer Shona Easton here. Tatti Tailoring features dog leads and collars in Harris tweed with leather trim.

Shona will also exhibit her handbags and leather goods collection, plus new dog walkers’ accessories to match the doggy designs.

T HE SADDLERY TRAINING CENTRE

Stand H11.4

Having delivered the Government Saddlery Apprenticeship Schemes since 2004, The Saddlery Training Centre is now enrolling apprentices onto the new Level 3 Bespoke Saddler Trailblazer Apprenticeship.

“We also plan to deliver the Level 2 Leather Craftsperson apprenticeship from the start of 2019,” says Mark Romain (pictured).

Both apprenticeships have recently been approved by the Institute of Apprenticeships.

The Saddlery Training Centre continues its long-term relationship with Haddon Training Ltd in order to be able to offer these apprenticeships throughout England.

“We are also an approved centre for The City & Guilds National Saddlery Skill Assessment Scheme and can support candidates wishing to gain qualifications,” adds Mark.

Level 2 and 3 in Bridle, Saddle and Harness and the soon to be approved Flocking and Flocking Adjustment qualification can all lead to enhanced skills and recognition of achievement. Recognised by the Society of Master Saddlers, these qualifications are requirements for membership.

Saddlers who are self-employed or working part time may consider attending the New Entrants Training Scheme (a type of apprenticeship) or our short courses. Training is also available in side saddle refurbishment and manufacture. www.equestriantradenews.com

Visit Us At

BETA International 2019 Stand number M7.1 hall 6 Grubs Boots LTD Tel: 01204 567700 Email: sales@grubsboot.com Web: www.grubsboot.com

Stand Guide

130

THINLINE

Stand J8.4

Find out how the Ultra ThinLine Trifecta Cotton Half Pad takes under saddle protection to a whole new level of performance.

Made with Ultra ThinLine over a quilted cotton base pad, it creates a contoured wither profile and spine free channel. The design allows the pad lie on either side of the spine, so it’s always in the right place.

The Ultra ThinLine Trifecta Cotton Half Pad protects horses’ and riders’ backs, reduces rider movement and prevents saddle slip. It’s breathable and shimmable for customised saddle fitting.

The low profile pad is just half an inch thick, ensuring close contact between horse and rider.

Cordia Pearson, Society Of Master Saddlers (SMS) Qualified Saddle Fitter, says "ThinLine pads are a gift to horses, riders, and saddle fitters ".

BETA International 2019

T HE ULTIMATE MUZZLE

Stand B3.4

TOGGI/CHAMPION Welcome to Finest Brands International (FBI), home of Toggi clothing and footwear and Champion safetywear.

Returning to BETA International with a bigger stand, FBI will showcase a range of new products.

The Toggi A/W 2019 collection incorporates several cohesive collections to suit a multitude of markets.

An equestrian collection focuses on performance pieces, combining technical fabrics and elegant silhouettes.

A country collection takes inspiration from Toggi’s northern heritage and the rugged landscape of the North York Moors.

And a lifestyle collection incorporates modern boxy silhouettes and chic leisurewear.

Toggi also launches more equestrian footwear. Combining elegant Italian design with premium quality leather and performance enhancing features, the new collection guarantees all day, every day comfort.

When it comes to Champion, you can see the results of 40 years of dedication to rider safety – and British manufacturing - for exceptional performance.

The launch of Champion MIPS (Multi-directional Impact Protection System) hats ensures that the brand continues to offer riders the very best protection.

Reasons to visit this stand 1. Show promotions on all orders placed at BETA International 2. All pre-booked appointments will receive a free gift at the show 3. Free prize draw entry with every order placed at BETA International

THUNDERBROOK The Ultimate Muzzle makes life more comfortable for dieting equines.

It’s said to be the first muzzle of its type to have a leather headstrap for safety and no clips to get caught on fences.

The muzzle is higher than most at the front to prevent removal by rubbing.

It has a rectangular mouthpiece – which is larger for cob, horse and extra large sizes – to help keep horses satisfied. They can even nibble hay through the mouthpiece if desired.

The loose-fitting muzzle has large nostril holes to afford breathability and comfort. And there is a solid rubber chin piece to alleviate sores.

Spare straps plus fleece and sheepskin covers are available as extras. With a view to reducing waste, the muzzles are not individually bagged in plastic.

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand F6.1

Thunderbrook is to introduce a range of feed and supplements with a unique USP that’s a first for the UK equine feed industry.

Stand C2.1

And the only way to find out more is to head to this stand to see what’s a genuinely exciting launch.

Thunderbrook was created by Dr Debbie Carley half a dozen years ago through a determination to create a feeding system that puts horses’ wellbeing first.

The Norfolk based company has since built up a loyal following among horse owners and its nationwide network of stockists.

No stranger to doing things differently, Thunderbrook’s BETA International launch is expected to create quite a stir - both in the sphere of equestrian nutrition and beyond. www.equestriantradenews.com

131 Stand H6.1

Special offers from TopSpec, VetSpec and Equerry will be unveiled here.

The TopSpec range of supplements and additives has proven very popular since its relaunch with eyecatching new labels, new tub sizes and additions.

Throughout February and March there is 25% off all supplements and additives for end users. To help retailers stock up, there is an extra 10% off orders placed at BETA International.

The range includes All-in-One, Calmer, 10:10 Joint Support, Healthy Hoof, Digestive Aid and Electrolytes.

VetSpec Super Premium Complete Dog Food has met with wide acclaim since its launch. The range includes VetSpec Puppy & Junior Formula, VetSpec Healthy Dog Adult Formula, VetSpec Omega-3 Joint Mobility Formula, VetSpec Calm & Focused Formula, VetSpec SuperLite Low Calorie Formula and VetSpec SuperLite Senior Formula.

The BETA International offer on VetSpec is a half price special promotion on all 2kg bags in the range.

Retailers visiting this stand can also take advantage of a special offer on Equerry Conditioning Mash – £2 off a bag. Equerry horse feeds are exclusively available through the retail trade and not available direct to yards.

Says sales and marketing director, Katy Mickle: “We are looking forward to a busy BETA International with exciting offers and new products to promote.

“We are passionate about supporting the retail trade and are looking forward to catching up with both existing and new customers from the UK and overseas and explaining how we can support their businesses.”

An engaged audience spanning print, digital and social.

Print ads Digital campaigns Social posts Video production & distribution Innovative print creative

We can offer an advertising plan to suit all your needs for 2019 COME AND SEE US ON STAND D7.2 A 135 year old, market leading brand We’ve a range of ideas that could be just what you’re looking for Contact Justeen Jones 01622 861148 | justeen.jones@ti-media.com

THE HOME OF EQUESTRIANISM

Stand Guide

TOPSPEC EQUINE

Stand Guide

132

TREEHOUSE

Stand E3.3

Products that are well made, well packaged and that sell well can be found here.

Treehouse supplies the Helite Original and Airshell body protection ranges.

The Airshell is proving popular with its interchangeable inner air bag and choice of gilets, blousons, show and hunt coat outers.

See also Bostock break-away stirrups which release at the point of drag; and the best selling AeroChill cooling boots and rugs.

Outdoor Hands hand cream is a good quality British product. While the Fitall headcollar does what it says on the tin - fits all from a Shetland to a cart horse ; a must for anyone transporting horses.

New this winter are Fhoss Products, illuminating ideas to help keep riders, children, dogs and horses safe.

NOW AVAILABLE from £18

T ROPICLEAN PET PRODUCTS

Having started in 1992 with two shampoos, this American company is now found in 64 countries with seven brands and hundreds of individual products.

TropiClean Pet Products strives to innovate in packaging, marketing and management in the pet industry.

USA made products for each category – including grooming, oral health, supplements and flea and tick - are natural, safe and aim to improve the lives of pets and their people.

SG GERMANY U AND TEKNA

EQUES

TRIAN MANA CONS GEMEN ULTAN T TS LTD

EMENT MANAG LTD RIAN EQUEST LTANTS CONSU

VISIT US AT STAN D Q1.1 THE ULTIMATE REFERENCE GUIDE FOR RETAILERS TO ORDER T: +44 (0)1937 582111 Published by the BETA Group

JANUARY 2019 EQUESTRIAN TRADE NEWS

Stand L7.1

Safety is our DNA, says Stefan Schwanbeck who you can meet on this stand.

And, indeed, USG United Sportproducts is a leading name in the equestrian safety industry.

USG also distributes HAAS brushes, Georg Kieffer and Tekna saddles plus many other own brands in the UK.

VALE BROTHERS

EQUESTRIAN MANAGEMENT CONSULTANTS LTD

Stand M10.2

Stand

M4.1 Every year, Vale Brothers uses BETA International as a platform to launch new and innovative products to the equestrian industry. For 2019, this stable of famous brands has a number of diverse products to show visitors.

Under Jeffries Saddlery’s Wembley range comes a new Vagabond leather girth with elastic at both ends to help dissipate pressure and aid comfort. It comes in black or Havana.

A selection of new Minos Vision bits, including a hanging cheek, loop ring snaffle and a Dutch gag, can be seen too. All are manufactured with a 90% copper mouthpiece which encourages salivation; while the angled lozenge aids mouth comfort and improves horse/rider connection.

Another new launch is a clever new take on a popular rider aid.

The discreet Jeffries Premium Neck/Balance Strap (now permitted under BD rules) is made in the finest calf leather so the rider can hold it with ease alongside the reins. It’s fitted with a single adjustable strap attached to the nearside saddle D-ring via a trigger clip, keeping it within easy reach.

Vale Brothers will also display a new LED safety whip, plus a large selection of saddles from Harry Dabbs, brushes from KBF99, Equerry and Stablemates.

Here you’ll also find saddlepads from Griffin NuuMed and Thermatex rugs. www.equestriantradenews.com

133

WALDHAUSEN

Stand B7.1

2019 BETA International visitors are invited to join the Waldhausen community and get up close to its latest products.

Alongside its well-known ELT breeches, Waldhausen has a fashionable riders’ collection with warm and trendy quilted jackets in dark blue and tobacco. Look out for a cuddly sweat jacket and hoody with an unusual finish.

The new collection’s colourways are warm and elegant, co-ordinate across breeches and outerwear and match the horse fashion collection too.

Check out a new winter halter and some winter rugs in long-lasting, breathable fabrics. New bridles - with coloured leather parts and rhinestones to match Waldhausen’s fashion themes – are another must-see.

WEATHERBEETA 2019 is a big year for Weatherbeeta Group which celebrates its 25th anniversary in the UK

Stand B2.1

The company returns to BETA International to launch two brands and a very different proposition for its saddle customers focusing on reduced stock holding and increased profits.

Weatherbeeta heralds the return of Crosby Saddles. “A range best known for its timeless quality and finish, Crosby saddles are inspired by the handiwork of the English artisan saddlery, offering the perfect balance of performance, comfort and support for both horse and rider,” says Lynne Westwood of Weatherbeeta.

Also new to Weatherbeeta is Enzo Treviso Saddles. “They combine effortless style and contemporary Italian inspired designs for a ride of genuine comfort and classic refinement,” adds Lynne.

To discuss Weathebeeta’s launch plans and find out about its BETA International exclusive offers, be sure to visit this stand.

“Even if saddles aren’t your thing, then at least come by on Monday (21 January) at 5pm to join us for a glass of Prosecco as we toast 25 years of great support from our retail partners,” is the Weatherbeeta team’s generous invitation.

Reasons to visit this stand 1. View the new range of Crosby Saddles with exclusive offers to retailers attending BETA International 2. Be part of the launch of Enzo Treviso Saddles, with exclusive offers to retailers attending BETA International 3. Join us on Monday at 5pm for a glass of Prosecco as we toast 25 years of great support from our retail partners www.equestriantradenews.com

NEC, Birmingham, UK

20 - 22 th

nd

January Register to visit: www.beta-int.com/visit Tel: +44 (0)1937 582111 Email: info@beta-int.com Equestrian Trade News

Thanks to its status as official supplier of the German Olympic Committee for Equestrian Sports, many Waldhausen products are developed with input from professional riders.

Main Sponsor

BETA International’s official media partner

Stand Guide

134

WILDWASH

Stand

K4.3 Four natural shampoos from its equine range are used all over the world, says WildWash, with well known customers including Barbra Streisand.

Fantastic for animals’ skin and coats, WildWash shampoos are super-concentrated, easy to apply, fast rinsing and cost effective. All ingredients are listed on labels.

Look out for WildWash Bug Spray which has received some amazing testimonials.

WINTEC SADDLES

Stand C6.1

Wintec Saddles pioneered synthetic saddles in 1986. Its revolutionary range celebrated the joy of riding with lightweight saddles in vibrant colours and care-free maintenance.

Wintec was an instant success and some 30 years later remains a favourite saddle brand in the UK. Distributed by Saddlery Brands International (SBI) with offices and showroom in Chipping Norton, Oxfordshire, these saddles are mudproof, weatherproof, virtually indestructible and comfortable to ride in.

SBI’s knowledgeable saddle specialists will be delighted to welcome you to the Wintec Saddles’ stand to see the full range of saddles and accessories.

Among the highlights will be the new ultra-lightweight and comfortable WintecLite Dressage D’Lux saddle.

BETA International 2019

WISERWEB

Stand E4.5

As a growing SEO agency and web design company, WiserWeb offers everything you need to get online, maintain a fresh, active presence and to ensure you are seen by potential as well as existing customers.

Alongside experience of traditional services associated with web design and branding, WiserWeb embraces all that technology can offer to help drive up sales - including video production and social media management.

WiserWeb delivers high-definition video and animation services that engage customers and result in sales. Its flexible social media management can help companies celebrate their products and services online.

Treating each client as an individual – be they a large corporation or owner-operated start-up - the team at WiserWeb say they’re only happy when customers have everything they need and are thrilled with and proud of their online presence.

If this philosophy strikes a chord with you, come along and meet the WiserWeb team face-to-face.

JANUARY 2019 EQUESTRIAN TRADE NEWS

HAVE YOU SEEN? Darren Mottershead BETA International sales manager Darren Mottershead will be busy taking care of a wide range of duties at the show. These include meeting and greeting, assisting with the event organisation and generally making sure that exhibitors and visitors are happy. When he is not working, Darren is passionate about his horses, spends as much time as possible with them and enjoys eventing during the summer.

WOOF WEAR

Stand

K6.1 Woof Wear says it’s proud that it doesn’t sell directly in competition with its UK retail customers.

The leading wholesaler of equestrian protection will showcase a growing range of products including gloves, footwear, horse boots and therapy boots.

Four eye-catching colours join the Colour Fusion range of co-ordinating products for horse and rider. The collection covers horse boots, saddle cloths and performance shirts.

See also Wood Wear’s new footwear collection. Fonte Verde is handcrafted in Portugal from luxurious leathers.

ERO IN ULTRA Z POWER

Stand P9.4

This home and garden pest control specialist will display a collection of products ‘like the professionals use’. Look out for the Zero In Ultra Power range.

STV International has insecticide formulations in value-added formats.

They’re a safe and easy way for end-users to get on top of even the most serious pest problems.

Among them are ultra-fast control solutions for pest problems in equestrian premises.

Knockdown insecticides for flies and wasps are complemented by indoor and outdoor traps - all designed to control big fly problems around barns and stables.

Zero In Ultra Power products include the Ultimate Outdoor Fly Trap and Sticky Fly Rolls, ideal for hanging around stable areas to kill flies and other nuisance insects without the use of pesticides. www.equestriantradenews.com

135

Visit these stands

Show Offers

The Show Offer Special and benefit from the show offers available.

Absorbine E2.2 Absorbine will again be supporting our distributors at BETA – visit the Absorbine stand or your usual Absorbine wholesaler to see what is on offer.

Back on Track C4.1

Agrihealth K7.1 xclusive show only offers will be available on E the Agrihealth range of top brands from leovet, Liveryman, Fenceman, Mackey, SSG and many more.

Visit stand K7.1 for more details.

Battles G4.1

Back on Track are offering exclusive BETA offers to new and existing stockists. Visit the stand for full details.

Join Battles on stand G4.1 to take advantage of their exclusive BETA International offers and SHOW ONLY offers and enjoy a complimentary glass of Prosecco.

Breyer Model Horses L3.1

British Horse Feeds C5.1

Breyer are releasing their newest 2019 Model Horse range and will be offering an exclusive 10% off all orders to their customers over carriage paid. Please contact DKL on sales@ dkl.co.uk or call (01604) 678780.

Buy 20 bags of speedi-beet or Fibre-beet or a mix of both and choose one of the following products free of charge Turmeraid (£18.99) / Turmerease (£22.99) / A case of The Golden Paste (£32.50).

Bucas and Covalliero E2.4

Horse & Hound D7.2 Horse & Hound Show Guides will be running in two consecutive issues this year (Feb 28 & March 7) and will cover all show dates from March through until December, our best-selling issues of the year! Clients who book display ads* in both issues at BETA will receive an additional digital campaign worth £500 FOC. * Min spend £1000. Come and see us on stand D7.2. www.equestriantradenews.com

Hilton Herbs J4.3 46% off RRP on all products providing orders are placed at the show or before January 31st 2019.

Jenkinsons C1.1 lico Equestrian Products are exclusively available from E Jenkinsons Equestrian wholesalers, please visit our stand and see the great products and offers we have for you.

EQUESTRIAN TRADE NEWS JANUARY 2019

BETA International 2019

As individual companies both Bucas and Covalliero are offering a BETA International exclusive deal of ‘buy 10 items and get the eleventh free’. If both Bucas and Covalliero products are purchased in the same transaction Zebra Products will be offering the not to be missed offer of five polo shirts from Bucas free of charge.

Show Offers

136

Omega Equine Supplements M2.2 Omega Equine are pleased to showcase our enhanced Small, Medium and Large packs which provide a range of straights and oils as well as specialist blends, when placing your pack order we have an exclusive show offer of up to 25% off.

5% Off + 7.5% Off any merchandiser ordered at the show + 5% off all other orders placed at the show.

Red Horse Products Ltd L9.1

Shapley's Superior Grooming Products D5.2

6 Each of: Field Paste 500ml Artimud 190ml Hoof Stuff 190ml Sole Paint 500ml Sole Cleanse 500ml HoneyHeel 190ml StrongHorn 500ml Retail Value £606 (inc VAT) £505 (ex VAT) For £240 (inc VAT) £200 (ex VAT) Sale or return accepted, customer satisfaction guaranteed Limited to 1 per customer.

The Mane Hub Ltd are offering a 5% discount on a mixed case of 12 units and a 10% discount on 24 units. For a 36 unit order you will receive 10% off, plus a mixed case of 8oz bottles worth over £112 completely FREE! POS is also available free of charge on orders over 24 units.

The Golden Paste Company C5.2 For each case of TurmerAid you get to choose one FREE product. Either TurmerEase Slices for pets OR 180 TurmOil Capsules for people OR a Case of Golden Paste for Pets ***** For every 5 x 15kg TurmerAid™ Pellets purchased, you will get a FREE case (6 of) TurmerEase Slices for pets AND a case of Golden Paste for Pets.

Thomas Pettifer & Co G3.1

BETA International 2019

Perry Equestrian F3.1

Our special relaunch offer - the Thomas Pettifer Starter Pack. Included in the pack are 2 x Green Oils Gel, 2 x Green Oils Spray, 2 x Leg Shield, 2 x Herbal Elixir, 2 x Cetream & 1 x Invigor 8. 10% off - only £48 plus free Point of Sale. Combined MRRP of £99.89.

The Original Muck Boot Company P2.2 Visit the Original Muck Boot Company on stand P2.2 to see the exciting new AW19 range and forward order incentives available.

Waldhausen GmbH & Co KG B7.1 We are offering a 10% Discount on orders placed at BETA International 2019. Conditions apply.

Weatherbeeta B2.1

ETN Q1.1

Exclusive incentives available to retailers attending BETA.

Visit the stand to enter our prize draw to win £1,000's of products & celebrate ETN's 40th Anniversary.

JANUARY 2019 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

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LIMITED STOCK!

Two shades of purple available colour choice will be picked at random Harlequin Headcollar and Rope Set A great value matching headcollar and lead rope set for everyday use.

Product Code: 336 Colours: Black, Purple/Black, Navy, Red/Black, Red/Navy, Red Sizes: Shetland, Pony, Cob, Full

Standard Cotton Lead Rope

Standard cotton lead rope with trigger clip.

ONLY! £2.50

PACK OF 10

DEAL £10.00

Product Code: C340 (pack of 10) Colours: Black, Burgundy, Navy, Purple, Raspberry, Royal Blue, Red, Tangerine, Turquoise, Black/Purple, Black/Red, Green/Yellow, Navy/Red, Royal/Red

Rhinegold Thor Outdoor Rug

Tough 1000 denier, ripstop, waterproof breathable outer, it has a heavyweight 350gsm polyfill with breathable nylon lining.

Product Code: 664 Colours: Black/Red, Navy Sizes: 4’6” to 7’0”

T: 01243 672323 | F: 01243 672424 E: sales@snowhill.ltd.uk | www.snowhilltradesaddlery.co.uk

WAS £29.50

NOW £21.50

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Product Code: C699 Colours: Purple Sizes: 4’6” to 7’0”

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Tough 1000 denier, ripstop, waterproof breathable outer, it has a heavyweight 350gsm polyfill with breathable nylon lining.

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Rhinegold Aspen Full Neck Outdoor Rug

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Insulated gloves with a nonslip palm for working and riding in the cold. An elasticated Velcro cuff and Lycra inserts in the fingers give maximum comfort and fit.

Product Code: 787 Colour: Black Sizes: S, M, L, XL

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Rhinegold Thinsulate Velcro Cuff Winter Riding Glove

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Wholesale Saddlery and Country Clothing Suppliers

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Stand Guide

TAKE STOCK - HERE IT COMES

138

girl power

BETA International 2019

This season we’re celebrating every mare’s right to girl power.

Oestress has the power to enable mares to perform at their best, their very very best. Bring on your mare’s “girl power” and turn to Oestress first every time.

To find out more about Oestress, the science behind the formulation, real Five Star Reviews and why it is recommended as the first choice for so many mares please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

JANUARY 2019 EQUESTRIAN TRADE NEWS

naf-equine.eu/uk

www.equestriantradenews.com