ETN (Equestrian Trade News) - December 2022

DECEMBER 2022

Volume 46, No 10

WINNING WAYS Behind the scenes with top trainer Christian Williams

ETN is the official media partner of BETA International

PLUS

2023

• Saddles special: test your knowledge and check out latest launches • Meet the retailer saying no to online sales

September

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

1

CLEANSE

2

CONDITION

3

CLIMATISE

EST. 1981

SUPERIOR

LEATHER CARE 3 STEP SYSTEM

F O R C O M P L E T E L E AT H E R C A R E GLYCERINE

AVAILABLE INDIVIDUALLY & AS A PACK WITH 2 SPECIALIST TACK SPONGES WWW . BATT L E S . C O . U K

FREE

Lincoln Superior Leather Cleansing Gel

Lincoln Superior Leather Balsam+

GLYCERINE

FREE

Lincoln Superior Leather All-Weather Oil

NE

W

MAINTAINING OPTIMAL CONDITION THIS WINTER

FIBRE UP An appetising, all in one and fully balanced conditioning fibre feed that supports healthy digestion

For orders, please contact your D&H Account Manager, call our orders team on 01270 782 236, or email enquiries@dodsonandhorrell.com

www.dodsonandhorrell.com

BUILD UP CONDITIONING MIX The ideal way to help with weight gain in a controlled, slow release way

Editor’s comment T

he cost-of-living squeeze means a grim outlook for some of those furlough-funded ponies and pandemic puppies. Welfare organisations are girding their loins.

At least responsible horse owners always need something for Christmas; let’s hope a common-sense approach of buying practical presents this year benefits our trade.

At times like these, a bit of traditional cheer is comforting. Waitrose has realised that and is bringing back free hot drinks for loyalty card members over the festive period.

Indeed, good, old-fashioned hospitality and a little something for nothing really raises customers’ spirits - especially when everything else costs so much.

For the cost of a few mince pies from Aldi, let’s all ‘do a Waitrose’ for our colleagues and customers and deliver some Christmas goodwill.

Joules is on the brink of administration as I write, putting 1,600 jobs at risk.

It was hoped that the label’s founder Tom Joule, and other investors, would ride in like the knight on a white charger with a cash injection to save the day. Sadly, that fairy-tale didn’t happen.

We particularly notice the Joules scenario in the equestrian world because many of us remember Tom as a likeable figure around the shows and at BETA International.

No-one can blame him for selling out – the company went public in 2016 – but as one who lived and breathed his brand, Tom must be sad.

Did Joules try to be all things to all people, instead of sticking with the equestrian based theme it did so well?

FRONT COVER:

This month’s spectacular image WINNING comes courtesy WAYS of NAF. Find out inside this issue PLUS of ETN how NAF works with leading National Hunt trainer Christian Williams who famously produces winners against the glorious backdrop of Glamorgan’s heritage coast.

DECEMBER 2022 Volume 46, No 10

In this issue...

NEWS

What’s been happening

PRODUCT NEWS

Or was it simply overtaken by events surrounding Covid, economic turmoil and a mild 2022 autumn?

What a shame. Horsey folk are still washing and wearing their Joules tops, but even those top-quality early editions are fading with time.

Latest launches

BENCH SADDLER OF THE MONTH Michael Pegg’s incredible career

PEOPLE

Who’s new, who’s moved

IN THE HOT SEAT With Laura Thyer

Retaining horse sports’ social licence to operate – which means having the general public’s approval - is becoming a real hot potato. As I write, it’s being discussed everywhere from the letters page of Horse&Hound to The Archers on Radio 4.

Meanwhile, a campaign to ban greyhound racing appears to be gaining momentum. If that happens, what will become of all the greyhounds, jobs and livelihoods involved?

We’ve been here before, of course, with hunting. And horse racing – then other equestrian sports – could be next. Today, I received a campaign’s email urging me to “imagine a world without horse racing.”

A scientific paper on horse sports’ social licence to operate published earlier this year in the journal Animals points out that denial can contribute to an industry’s demise. Yes, it’s that serious…

Maybe a good New Year’s Resolution would be for each and every one of us to do one small thing to convince a nonhorsey person that enjoying horses is good for horse and human alike?

Grand schemes are all very well. But when the public’s acceptance is needed, small but positive interactions all add up.

4

10

16

18

20

RETAILER PROFILE

Cover story: the store saying no to online sales

WHOLESALERS’ DIRECTORY What top suppliers deliver

SMS SADDLE FITTING CPD

How specialist saddles have evolved

SPECIAL REPORT

Cover story: meet Christian Williams

SUPPORT FOR RETAILERS

Are you getting the right help?

Help from leading suppliers

SPECIAL REPORT

Charles Owen on rider concussion

AMTRA RAMA CPD FEATURE AND QUIZ Winter weight loss in senior horses

SOCIAL MEDIA MATTERS Handling the big issues

SADDLERY AND LEATHERCARE For the love of leather

22

24

30

34

36 38

40

42

45

46

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago 48

If good PR and marketing means getting people’s attention, this introduction to a press release promoting a new range of socks certainly hit the spot.

Please find the full range of premium chunky knit cocks below and do let me know if I can help with any imagery or samples.

Thanks, but I’ll pass on the imagery and samples - unless it’s to do with poultry…

LEATHER CARE

49

Behind the scenes with top trainer Christian Williams

ETN is the official media partner of BETA International

2023

• Saddles special: test your knowledge and check out latest launches • Meet the retailer saying no to online sales

September

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

1

CLEANSE

2

CONDITION

3

CLIMATISE

EST. 1981

SUPERIOR

LEATHER CARE

3 STEP SYSTEM

NE

W

All at ETN wish our readers and advertisers a peaceful Christmas and prosperous New Year.

F O R C O M P L E T E L E AT H E R C A R E

GLYCERINE

AVAILABLE INDIVIDUALLY & AS A PACK WITH 2 SPECIALIST TACK SPONGES WWW . BATT L E S . C O . U K

FREE

Lincoln Superior Leather Cleansing Gel

Lincoln Superior Leather Balsam+

GLYCERINE

FREE

Lincoln Superior Leather All-Weather Oil

WWW.EQUESTRIANTRADENEWS.COM

Liz Benwell Liz Benwell

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 3

ETN | NEWS

News Distributor is unlocking the Irish market Böckmann horse trailers are available in Ireland for the first time in ten years.

The German made products are being distributed in the country

by Smart Equine.

The Dublin based agency is owned and run by Jenny Doran and Ciaran Glynn who say they’re on a mission to help quality brands supply the Irish equestrian market.

“Although Böckmann trailers are available across the world, from Newcastle to New South Wales - and pretty much everywhere in between, the Irish market has remained untapped by this powerhouse of German engineering, until now,” added Jenny.

Smart Equine introduced Böckmann trailers to Irish equestrians at the Dublin Horse Show which was back on the calendar this summer after a two-year absence due to Covid.

Based at Killossery Lodge Stud, a busy competition venue, Smart Equine also distributes Hindernisbau Rumann GmbH & Co Showjumps and Heritage Products’ dressage arenas into Ireland.

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020

Sealing a distribution deal at the Dublin Horse Show: from left Jenny Doran and Ciaran Glynn of Smart Equine and Stella Böckmann of Böckmann Fahrzeugwerke.

Advertising Manager Evie Edgar Email: etn@djmurphy.co.uk Tel: 01428 601031 Abi Cannon Email: etn@djmurphy.co.uk Tel: 01428 601028 Digital Manager Nicki Lewis Email: nickil@beta-int.com The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd

Publisher Equestrian Management Consultants Ltd Editor Liz Benwell Email: editor@equestriantradenews.com 4 | EQUESTRIAN TRADE NEWS DECEMBER 2022

www.carbonbalancedpape r.com CBP123456

NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox. It’s free and you can sign up at www.equestriantradenews.com

ADVERTISERS’ INDEX Absorbine 33 BETA Courses 39 BETA Membership 33 Battles OFC Citrus Lime 50 Derriere Equestrian 21 Dodson & Horrell IFC Equine Sports Therapy Asia Pte Ltd 50 Fieldhouse 29 Jenkinsons 3&9 MSFC 19 NAF 7 Ollard Westcombe 15 Premier Equine 13 Red Gorilla IBC Solution Saddles 19 STUBBS England 17 & 50 Zebra Products OBC WWW.EQUESTRIANTRADENEWS.COM

NEWS | ETN

Students’ studies on foaling risks and training aids impress the judges Danielle Mullin is the winner of the 2022 BETA (British Equestrian Trade Association) Equine Thesis of the Year Award.

The University of Limerick equine science graduate analysed thousands of difficult births during a decade of foalings at two Thoroughbred studs in Ireland.

Danielle was presented with a trophy and £200 cash prize after four finalists had presented their theses to a panel of judges during an online event on Sunday, 30 October.

A highly commended award went to Olivia Hammond who graduated in equine therapy and rehabilitation from Bishop Burton University Centre. Olivia studied the effect of a training aid on horses’ striding and head and neck position.

Since finishing their studies, of which their award-winning theses were part, Danielle is working for a Thoroughbred stud, while Yorkshire based Olivia is a self-employed equine practitioner.

The judges praised all four 2022 BETA Thesis of the Year finalists’ dedication to their studies during a testing time.

“We congratulate each of the finalists on the completion of their degree and dissertation whilst challenged by the Covid-19 pandemic,” said Georgina Crossman who headed the four-strong judging panel.

“Their presentations expanded on their written dissertations, bringing their research to life.

“Olivia Hammond showed an in-depth understanding of her research throughout her presentation.

“Danielle Mullin’s dissertation highlighted an issue within Thoroughbred breeding that should be a concern for all breeders, while her presentation built on this and underlined the risks of breeding from any mare.”

This is the seventh year BETA has run the competition which recognises the best in undergraduate study across the It was the seventh UK and Ireland. An audience from the year BETA has run the public, industry and academia watched undergraduates’ awards the finalists’ presentations online. scheme.

Universities and colleges offering

BETA Equine Thesis of the Year winner Danielle Mullin.

equine-related degrees are each invited to submit one entry for the annual BETA Equine Thesis of the Year.

Following preliminary judging, the following made it through to Sunday’s final: • Bishop Burton College – Olivia Hammond. Thesis: The effect of the German string training aid on equine stride length, tracking distance and head and neck position.

• Harper Adams University – Jenny Johnson. Thesis: The effect of kinesio tape on the surface temperature of the forelimb superficial digital flexor tendon of polo ponies when applied beneath polo bandages during exercise.

• Hartpury University – Lizzie Millington. Thesis: The immediate effects of an equine physiotherapy intervention on spinal kinematics.

• University of Limerick – Danielle Mullin. Thesis: An analysis of Dystocia in thoroughbred mares in Ireland.

The judges were Dr Georgina Crossman – a research consultant and owner of GK Crossman Consultancy; Katie Williams – the technical and product development manager at Dengie; Karen Coumbe – a vet for more than 35 years and co-founder of Bell Equine in Kent; and Liz Benwell – editor of Equestrian Trade News.

New Badminton date avoids coronation clash Badminton Horse Trials 2023 will start a day later than planned to avoid cross-country day clashing with the coronation of King Charles and the Queen Consort on Saturday, May 6.

Badminton’s dressage will now take place on Friday and Saturday (May 5 and 6), cross-country on Sunday (May 7) with the show jumping on Monday (May 8) which is a bank holiday.

Dressage will start earlier on Saturday so that everyone can be part of this historic day, say the event’s organisers.

The coronation service will be shown on the big screens.

WWW.EQUESTRIANTRADENEWS.COM

Dressage for the Grassroots Championships, the Burghley Young Event Horse qualifier and first horse inspection for main event are on Wednesday. Trade stands will be open from Thursday.

GOLD LINE FEEDS ACQUIRED

International pet food producer United Petfood Group has acquired Gold Line Feeds Ltd. Gold Line Feeds was developed in 2020 from Dodson & Horrell Ltd. Its dog food brands include Autarky, Chudleys, Gusto and Trophy Pet Foods. It also makes white label products.

Belgium based United Petfood has taken over Gold Line Feeds’ brands and customer base, but says it’s to house production and distribution at its current sites and move administrative functions to United Petfood UK. Gold Line Feeds’ factory at Islip, Northamptonshire, has supplied about 20,000 tonnes of dry pet food per year.

United Petfood has 20 facilities in eight European countries. The company says the takeover is in line with its strategy to reinforce and grow the business.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 5

ETN | NEWS

French group acquires British saddle company

Albion Saddlemakers has been acquired by The LIM Group.

The French company is already home to the Butet, CWD and Devoucoux saddle brands as well as saddle-tree-maker Lariot.

The manufacture of Albion saddlery is to continue in Walsall with Cath Gordon staying on as managing director.

“The LIM group has always maintained the specific identity of each brand of the group, and this will remain the same for Albion Saddlemakers,” said the new owner in a statement.

LIM Group added that it has “every confidence in Cath Gordon who has worked over the last two years to ensure the continuity of the brand with the existing teams in Walsall.”

Albion Saddlemakers was founded by Paul and Sherry Belton in 1985. The company has 52 employees and turns over £4 million.

Established in 1998 and now with a turnover of €97m, LIM Group has designed, manufactured and marketed 16,000 saddles this year. The company has 730 employees worldwide.

As well as being home to Butet, CWD, Devoucoux, Lariot - and now Albion, LIM Group owns the Audevard European equine veterinary laboratory, two tanneries and a start-up called Arioneo which is developing products to analyse the performance and health of equine athletes.

DONATION IS MAKING A DIFFERENCE SEIB Insurance Brokers and its parent company, the Benefact Group, have given £1million to charities.

The donations are made through the group’s Movement for Good Awards for the fourth year running.

Among the beneficiaries are the British Horse Society (BHS) Supporting good causes: Katie and World Horse Welfare who Oswald, head of marketing at SEIB, with Emma Day, each receive £10,000. membership director at the BHS. “A big part of what we do at SEIB centres around supporting people in the areas in which we work,” said Suzy Middleton, CEO.

Joules in trouble

Joules Group, the parent company of clothing label Joules and The Garden Trading Company, was on the brink of collapse as ETN went to press last month.

Around 1,600 jobs were at risk following the unsuccessful outcome of discussions with potential investors including Joules’ founder Tom Joule.

On 14 November, the board announced it intended to appoint administrators and requested a suspension of shares on the stock market.

Joules was founded in 1989 by Tom Joule, who had recently returned as chief brand officer. Joules Group went public in 2016; it acquired the Garden Trading Company last year.

Last month saw the company chasing a cash injection to make a loan repayment of £5m by the end of November.

SPONSORS AND SHOWS

The organisers of The National Equine Show, a new consumer event due to take place on 4/5 March at the NEC, Birmingham, is offering BETA members a 10% discount on their stands.

6 | EQUESTRIAN TRADE NEWS DECEMBER 2022

RETAILER AND SADDLE FITTER PICK UP PRIZES North Lincolnshire based retailer Equisign Tack and Feed and saddle fitter Poppy Webber of Peewee Saddlery are among the winners of the 2022 Equestrian Business Awards.

More than 270 guests gathered for a black-tie dinner on 29 October for the event’s second annual celebration of the best equestrian services.

The Equestrian Business Awards is organised by Katy Wright. A school-teacher who loves horses, Katy wanted to create an awards scheme for the equestrian industry ever since she once worked in a tackshop.

This year, 16,734 nominations were received from the public for businesses from across the equestrian world.

The winners received their prizes at an awards ceremony held at The Village Hotel in Nottingham. Presentations were interspersed by dinner and following by dancing until the small hours.

2022 EQUESTRIAN BUSINESS AWARDS: THE WINNERS ARE…

• Retailer of the Year sponsored by Equilibrium Products – Equisign Tack and Feed - North Lincolnshire • Social Influencer of the Year Michaela Pollitt of sponsored by Creative Equine Dr Diane Fisher - All the King’s Horses Retailer of the Year Equisign Tack and • Riding School of the Year sponsored Feed

by Online Horse Showing - East Boldon Riding Centre - South Tyneside • Livery Yard of the Year sponsored by A-Plan - Whitegate Farm Livery and Training Centre – North Wales • Equine Therapist of the Year sponsored by Folly Farm EC Lucy Bell Veterinary Physiotherapy • Groom of the Year sponsored by Goodbye Flys - Jillian ScottThe Clipper Queen - Scotland • Diversity in Business - Confident Equine • Equestrian Tech of the Year sponsored by Equestrian Brands - EC. Pro • Equine Dentist of the Year sponsored by Sharon Cooper BAEDT - Bee May Equine Dental Services - covers southern England • Farrier of the Year - Andy Payne - Swindon • Charity of the Year - Redwings • Behavioural Trainer of the Year - Bev Walton - Responsive Equine - Halifax • Horse Transporter of the Year - AS Equestrian Services Lincolnshire • Saddle Fitter of the Year - Poppy Webber - Peewee Saddlery - South Lincolnshire • Event Venue of the Year Richmond Equestrian Centre - North Yorkshire • Instructor of the Year Gemma Collison Freelance Awards founder Katy Wright – Suffolk (left) with Saddle Fitter of the Year Poppy Webber.

• Equine Service of the Year R. Robinson Art – Essex • A Lifetime Achievement Award was announced by TV presenter Clare Balding via video link. The winner was 90-year-old Tess Hardy MBE of Pakefield Riding School, Lowestoft.

WWW.EQUESTRIANTRADENEWS.COM

whatever’s round the corner nothing works like

competing nothing works like

cold mornings nothing works like

dentist visit nothing works like

clipping nothing works like

fireworks nothing works like

hacking nothing works like

For more information, please contact your NAF Area Sales Manager or call the NAF Sales Office on 01600 710726. Don’t forget that the team manning our FREE Nutritional Advice Line is available on:

0800 373 106

naf-equine.eu/uk

schooling nothing works like

winter weather nothing works like

vet visit nothing works like

ETN | NEWS

“Whatever comes, we’re determined to support our industry” ETN reports on the BETA AGM held online on 31 October.

B

ETA’s positive and quick response to the many and varied challenges of the last year were highlighted by outgoing chair Malcolm Ainge and executive director Claire Williams.

Following his two-year tenure, Malcolm handed over the chair’s role to Michael Darley, with Kathryn Jaquet becoming BETA’s vicechair.

“During the period of Brexit, Covid, the war in Ukraine and the current turbulence in our own government, BETA has proved to be of huge benefit to the equestrian trade in providing up-to-the minute information with regard to government legislation, the availability of grants and how to apply, whether to open or not - to name just some of the information provided,” Malcolm told members.

“Retailers, trade suppliers, feed manufacturers and the riding public alike have all benefited from the advice provided by BETA.”

MEMBERSHIP IS UP

In her address, Claire covered a “busy and interesting year.”

BETA membership stands at 840 companies; a further increase year on year. There’s also “a steady stream of applications.”

Turning to the work of the BETA committees, Claire said: “Our Feed committee chaired by Chris Gordon has had another busy year with our Feed Conference proving popular. The in-person format with an option for live streaming made it the best attended of any.

“We are planning a NOPS themed event in the New Year with a broader feed event for later in 2023. As well as continuing to deal with changes to feed related regulation, the Feed Committee supports BETA’s two feed campaigns per year with the current winter event focussing on cost savings and the Spring edition looking to weight control.

“After many years, Chris Gordon is stepping down as Chair of the Feed Committee. He is owed a huge debt of gratitude from the members of the Committee, the feed industry as a whole and from me personally.

“We welcome Ruth Bishop from Premier Nutrition as the new chair of the BETA Feed Committee.”

“BETA membership stands at 840 companies; a further increase year on year.”

COMMUNICATION AND CAREERS

The PR committee, chaired by Wendy Hofstee, has focused on social media to communicate key messages about the expertise of BETA members in providing service and expert advice to customers.

The Summer of Safety, a campaign supported in store and online, happened for the second time this year. BETA also ran a Careers fortnight to highlight opportunities in the equestrian industry.

8 | EQUESTRIAN TRADE NEWS DECEMBER 2022

REWARDING SUCCESS

The 2022 BETA Business Awards were a great success, said Claire who thanked the sponsors and congratulated the winners.

BETA’s continued organisation of the Equine Thesis of the Year award (see report in this issue of ETN) “bodes well for the future of our industry,” she added.

TRAINING ON DEMAND

Topics debated by the BETA Retail committee, chaired by Sara Blackshaw, have focused on supply and demand.

Training falls under its remit too. “We can now offer on-demand training for some of our courses, primarily our hat and body protector fitting training,” said Claire.

SAFETY STANDARDS

BETA’s work on the broader safety front has continued, with increased engagement with the FEI in an advisory capacity and with the EU commission on standards development.

Claire explained: “I convene TC158 WG5, responsible for the rewriting of the EN1384 for riding hats, with a further three UK experts actively involved. We are nearing the end of this process with the new draft standard waiting to go out for formal vote.

“Under TC 162 we have completed the first draft of our air vest standard and have now turned our attention to writing the first equestrian back protector standard.

“Back-only protectors are entering the market with no formal regulation, so in the interests of safety it is important that some consistency be brought into their manufacture.”

Claire went on to acknowledge the role of BETA’s chief medical officer, trauma consultant Dr Diane Fisher, for an increase in awareness of safety on and around our horses.

“In terms of safety research, BETA has had a seat at several tables, including the work done by Alzheimers UK into the link between Alzheimers and concussion,” Claire continued.

“In addition, we are contributing to work being done by British Equestrian in the preparation of concussion education and protocols and, of course, run our own ongoing data collection tool to build up a body of data on accidents, injury and equipment worn.”

WWW.EQUESTRIANTRADENEWS.COM

NEW EQUESTRIAN SURVEY

Data collection is underway for BETA’s latest National Equestrian Survey, due for publication next year. Part-funded through Sport England and British Equestrian, it has provided trend data on the size, shape and value of our industry over nearly 30 years.

NEW CHAIR FOR TRADE FAIR

Next, Claire thanked Philip Tyler, who has stepped down as chair of the Trade Fair Committee.

“Thanks to Philip’s steady hand and calm judgment, BETA International has come through [a period of change] in a new form at a new location to be able to move forward.”

The new chair is long term committee member and main sponsor, Sarfraz Mian of Neue Schule.

SUPPORT FOR UKRAINE

Earlier this year, BETA became a key member of British Equestrians for the Ukraine alongside World Horse Welfare, British Eventing, the BHS and British Equine Veterinary Association to set up a fund and coordinate support.

“The response from our own trade when it became known what challenges were facing the equestrian community in the war zone was frankly overwhelming,” said Claire, “We sent in over 200 tonnes of feed and bedding amounting to a retail value of well over £125,000. Currently, we are focussing most directly on the war zones to the east where we know there are upwards of 5,000 horses still needing support.”

“PUNCHING ABOVE OUR WEIGHT”

Highlighting current political and economic uncertainties, Claire added: “Whatever comes, we are determined to continue to offer members the outstanding service you are used to and continue to support our industry in a dynamic and responsive way.

“Whilst bearing a British name tag, BETA is a truly international organisation with members from over 20 countries. Outside of the trade, we are seen as being influential across the wider equestrian landscape, and as a source of reliable and current insight on the industry as a whole.

“In terms of size, we really do punch well above our weight and this enables us to represent the interests of our members at all levels.

THANKS GO TO…

Claire thanked the Board and committee members “at a time of pressure from so many directions.

“I am especially sad to see our Treasurer Peter Phillips stepping down through ill health,” she added. “He has been a tremendously supportive and sensible voice and will be continuing in his committee and Council roles.

“Special thanks go to our outgoing Chair Malcolm Ainge. He took up the role during the peak of the pandemic, when BETA was facing many challenges whilst many of our members were doing record business.

“He has been Chair at a unique time, moving as we have to a mix of digital and face to face meetings, and can only be complimented at the way that he has steered the association through this time.

“He has also been very proactive in promoting the benefits of BETA membership to a wide audience and has singularly been responsible for many new applications for membership.”

Claire concluded her speech to the AGM: “Thanks to all of you for your support and efforts and here’s hoping for continued success, additional growth and a somewhat easier ride in the year to come.”

WANT MORE NEWS? Sign up to receive the weekly ETN e-newsletter. It’s free and arrives in your inbox on Wednesdays.

Visit www.equestriantradenews.com to find out more.

WWW.EQUESTRIANTRADENEWS.COM

ETN | PRODUCT NEWS

Product News Doormats for horses?

For 30 years, Make An Entrance has been supplying doormats to homes and businesses.

And now the family-run firm, coowned by Stuart and Samantha Burlton, is making its mark in the equestrian world.

It turns out that traditional coconut – otherwise known as coir – is perfect for preventing horses from slipping on concrete or ice.

Lambourn based trainer Clive Cox is already a fan.

“We’ve used coir matting in the past but it’s becoming harder to find,” he said. “It works well to protect our horses and it lasts - so we’re delighted that Make An Entrance can now make us whatever size we need.”

Woven coir matting is soft underfoot. The backing allows a degree of breathability to encourage it to dry out and it’s heavy enough when used in large pieces not to move easily.

Clive Cox Racing uses a giant coir mat to cover 45m² where a tight turn on concrete outside the stables is a potential slip hazard for the horses.

“Over the years, we’ve supplied coir matting for a wide range of equestrian uses,” said Samantha of Make An Entrance.

“Historically these mats were used at racecourses and covered with sand to make a cushioned surface where road crossings cross the track. Coir mats also work well on walkways where mud is a problem.”

When they’re not needed, coir mats can be rolled up and stored in the dry.

Coir is a by-product of coconut production and is biodegradable. At the end of their lives, coir mats can simply be composted.

MORE BIG NAMES SIGN UP

Mark Todd and Science Supplements, supplied by Westgate, and HyViz and Supreme Products from Battles, are the latest big brands to become available on Citrus-Lime’s Cloud POS Supplier Integration system.

Retailers using the facility can get products online faster – and therefore sell at full margin for longer, says the e-commerce specialist.

“Sourcing product data for your website can be hard work and hugely time consuming,” says Citrus-Lime.

“Typing up tech specs, colours and sizes, as well as uploading images is quite a job, so it often doesn’t get done.

“Cloud POS does all the leg work for you. It fills in the data you need to make your website look slick, automatically activating listings with enhanced information as soon as your stock hits the shop floor.”

10 | EQUESTRIAN TRADE NEWS DECEMBER 2022

CLIMATE CHANGE PROMPTS MANUFACTURER TO ADAPT ITS RANGE

A leading manufacturer is enhancing its rug ranges to cater for the expected milder winters.

Gallop Equestrian has introduced a 50g stable rug to satisfy owners who don’t want to over-rug their animals when temperatures fail to fall.

From the brand’s Trojan Simply range, the new product is considerably lighter weight than many traditional stable rugs.

“We’ve launched this smart new stable rug to help horse owners adapt to climate change which is meaning warmer, milder winters,” says Gallop’s head of sales, marketing and product design Amy Richards.

“With 50g of quilted polyfill, this rug can be used on its own or for layering, making it very versatile and great value for money.”

Gallop plans to add 50g rug options to its 3’6” to 5’3” sized Ponie outdoor and indoor rug collections too.

Feeds merge into new products

Saracen Horse Feeds has merged its Show Improver and Conditioning ranges to launch Condition-Improver Mix and Condition-Improver Cubes.

The newly packaged mix and cubes continue delivering a calorie-dense formulation which includes Equi-Jewel.

The oat free conditioning diets are balanced with a full spectrum of vitamins and minerals, plus superfibre sources and oil to support controlled weight gain while maintaining a trainable temperament.

The appetising coconut flavoured mix and cube also contain a live yeast to support and maintain digestive health.

With no change to the nutrient value, Saracen Horse Feeds says customers can confidently transition onto the new products without any disruption to their horses’ diets.

FOR ACTIVE EQUESTRIANS

The Quinn Hybrid jacket from Mountain Horse ticks every box for active equestrians.

It’s water and wind-repellent, yet its stretchy sleeve and side panels allow maximum movement in the saddle.

Warm and lightweight, with a soft polyester padding, it has a flattering cut and comes in black or burgundy (pictured).

Features include a protective high collar, thumbholes at the cuffs, a silver-coloured lining, zip closures on all pockets and reflective details. The RRP is £169.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS | ETN

OWNERS MORE AWARE OF CHALLENGES FACING STABLED HORSES, SAYS VET Stabling horses is likely to cause “a significant shift” in their gut microbiome, warns a leading vet.

But the good news, according to NAF’s veterinary director Dr Andy Richardson, is that owners are becoming increasingly aware that bringing horses inside challenges their gut health.

NAF has responded to the arrival of winter – when more horses are stabled – with the relaunch of two targeted gut health products.

NAF Five Star GastriAid and NAF Five Star GastriVet are backed by a national advertising campaign to drive consumers into stores. NAF also offers educational marketing support for retailers.

The products are being promoted at a time when owners are more conscious than ever about caring for their horses’ gut health.

As Dr Richardson explains: “The equine gastrointestinal tract is designed to be trickle fed fibre slowly over a 24-hour period – in other words, the natural grazing habits of wild horses.

“Domestication of horses has presented a significant challenge to their gut health, not least during the winter period. Horses tend to be stabled more with reduced access to grazing. It is difficult to provide ad lib forage when stabled, further adding to the challenge.

New bridles prioritise comfort

Elevator Equestrian has unveiled a new line of anatomical bridles designed for equine comfort.

Four Elevator Elite bridles - the Ascot, Burghley, Hickstead and Olympia - are based on traditional bridle and noseband styles with updated headpieces and nosebands.

The bridles are made in English leather. The supplier has a ‘build a bridle’ tool on its website to help customers choose the colour, size, browband style, cheekpiece width and other customisation.

The Elite Ascot Bridle is cut back from the horse’s ears and has soft padding. The noseband is designed to stop the horse crossing its jaw to avoid the action of the bit, similar to a Grackle noseband, and has a replaceable Velcro sheepskin nose pad.

The Elite Burghley Bridle (pictured) offers a new take on the flash noseband. While preventing the horse opening its mouth to avoid the action of the bit, it has smooth curves and soft padding across the nose and jaw straps.

The Elite Hickstead Bridle is a new twist on the drop noseband bridle with padded jaw straps. The noseband can be altered in three places, meaning it can also be worn as a cavesson.

The Elite Olympia Bridle is a new double bridle design. As well as a cut-back anatomical headpiece, it has a padded, shaped cavesson noseband and padded jaw strap, designed to reduced pressure on the facial nerves.

WWW.EQUESTRIANTRADENEWS.COM

“When we stable horses, we will likely cause a significant shift in their gut microbiome which can lead to gastrointestinal disturbances.

“In my experience, owners are becoming increasingly aware of the need to provide additional support during the winter months.

This includes the use of targeted nutritional supplements to balance stomach pH and promote optimal hindgut fibre digestion.”

NAF’s new and improved Five Star GastriAid and Five Star GastriVet have been developed by the company’s veterinary and nutrition experts.

They sit within NAF’s new Gut Health category, designed specifically for gutsy horses.

Five Star GastriAid is a daily supplement for total gut health.

Five Star GastriVet targets the stomach and is clinically proven to soothe and preserve lining integrity.

Both products contain NAF Five Star BioG, a new and unique synergistic complex that brings together the latest in evidence based nutritional solutions.

Combining live probiotic yeast, prebiotics MOS and FOS and new postbiotic metabolites, Five Star BioG supports total gut health right along the gastrointestinal tract.

SUSTAINABLE SWITCH

Silvermoor has changed its plastic packaging to a recyclable paper.

The haylage and fibre-based blocks and treats producer has also released a new minty flavour Unicorn Swinger.

In addition, Silvermoor is offering a ‘buy 3 get 1 free’ offer on all Swinger outers to wholesalers and retailers, plus a ‘buy 3 get 1 free’ on individual Swingers to end users until 9 December.

“We’ve made it our mission to be as sustainable as we possibly can and move to sustainable packaging for as many products as possible,” says managing director Ralph Thompson.

“The Swingers product has been a priority for us, as it is our signature small product.”

Silvermoor uses recyclable plastic packaging for its haylage bags. Its Treatsies range is due to move to a paper alternative soon.

Fit for a Fell pony-loving queen

At the Royal Windsor Horse Show earlier this year, the late Queen Elizabeth II was given a silk headscarf by The Fell Pony Society, It was printed with a picture of her own beloved Fell, Carltonlima Emma, from a picture painted by Laura Pennell.

Now the Fell Pony Society, of which the Queen was patron, has created an exquisite silk headscarf collection to commemorate its centenary and mark the late Queen’s Platinum Jubilee.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 11

ETN | PRODUCT NEWS

IT’S CRUNCH TIME! Equilibrium Products’ Crunchits treats are available again for the first time in 18-months.

Now in recyclable packaging, the low sugar treats are suitable for all types of horses and ponies including laminitics.

New Crunchits are smaller in size than before, but come in the same 750g bags.

They pack a punch with four tasty flavours – beetroot, carrot, parsnip and banana.

Trade orders can be made with Trilanco.

Free display and 15% off

The Golden Paste Company is offering a free counter display unit and 15% off when its full pet range is ordered.

The turmeric-based supplements are formulated to enhance bioavailability, activating the key ingredients.

They also offer a source of natural antioxidants.

The Golden Paste Company’s pet range includes Turmeric Golden Paste, Turmeric Capsules, TurmerEase and TurmerItch.

Turmeric contains high levels of curcumin to support joint health. Other benefits include maintaining general wellbeing, aiding digestion and a healthy, shiny coat.

IT’S A DOG’S LIFE…

BETTALIFE has launched PharmaTRAC Total Digestive Support for Canines.

Formulated to support and maintain digestive health, it targets the dog’s gastrointestinal tract, helping to maintain an optimal gastric environment, support normal faeces and contribute to calm behaviour.

PharmaTRAC Canine includes the prebiotic Inulin, helps to restore natural balance in the gut and promotes healthy bacteria.

It’s suitable for dogs of all ages, breeds and activity levels.

Ryan Millar, director of BETTALIFE, said: “PharmaTRAC Canine is a product we’ve frequently been asked for. Like all our products. it’s manufactured in the UK, and with its easy and low feeding-rate, we’re hopeful that customers will use it in conjunction with our PharmaQuin Canine to support their dogs’ joints and digestion.”

The RRP is £25 for a 300g tub which offers a 100-day supply.

An introductory offer is available to official stockists.

Competition jacket combines old with new Premier Equine’s new Finio ladies competition jacket is crafted from lightweight and breathable fabrics.

The collar can be worn upright; for a sculpting, fashionable look; or turned over into a more conservative and traditional appearance. Available in Black, Grey and Wine UK 6 to UK 16 £85 RRP.

12 | EQUESTRIAN TRADE NEWS DECEMBER 2022

Calendar for a good cause

The 2023 Sh!t Eventers Unite (SEU) calendar not only raises a smile – it’s raising money for World Horse Welfare too.

KM Elite is currently distributing to the trade the calendar that no tackroom or horsey household should be without.

Packed with thrills and spills, it retails at £15.99, with 10% going to World Horse Welfare. Last year SEU raised £10,000 and, with KM Elite’s and retailers’ help, is aiming to double that this time.

Not only does the calendar feature the best of SEU’s finest photos from the past year, but there’s a QR code on each month’s page to launch a video too.

Sh!t Eventers Unite can be found on social media and describes itself as “a public service providing hilarity and nonsense in the horse world since 2019… because everyone’s a little bit sh!t sometimes.”

THELWELL JUMPS TO IT! Thelwell Jumps is the latest limitededition rug print from Hy Equestrian.

It’s available from Battles as a 200g fill stable rug and 200g turnout rug, and is part of the StormX Original range.

Matching accessories include adult clothing, dog coats and beds, luggage, plus stationery and mugs that make perfect Christmas gifts.

Says Hy Equestrian brand manager, Rebecca Howsam: “The Thelwell collections are still incredibly popular and it really is great to see people still love the traditional characters.”

New app has BETA member benefits

Tracks4hacks is an app and website featuring riding routes, equestrian services, properties, horsey communities and a marketplace.

It’s free for consumers to download, while there are advertising opportunities for businesses.

Normally ‘credits’ for advertising cost £24 + VAT for four weeks. As an introductory offer, for a limited time BETA members can receive six free credits.

Tracks4hacks can help consumers find local equestrian businesses and services, says director Simon Tomlinson.

“Businesses can showcase on the app and website in up to three relevant categories,” he explains. “Services can be engaged by category, keyword or distance. “[Advertisers] have complete control over what a user sees.

[You can] tweak or update your advert in real time.”

Advertising equestrian properties is an important aspect of Tracks4hacks’ appeal, adds Simon.

“Typically, equestrian properties get hundreds of thousands of views, and the app and website showcase all participating equestrian homes,” he says.

“As part of the advertisement, there is a nearby services section. All local businesses merge into the property details.”

WWW.EQUESTRIANTRADENEWS.COM

Globally recognised as the forefront of innovation, technology, and protection in the equine sector.

Join the elite: Become a Premier Equine retailer.

RIDER - HORSE RUGS - HORSE BOOTS THERAPY - SADDLE PADS - GROOMING & YARD

trade.premierequine.co.uk

ETN | PRODUCT NEWS

Great gear for girls and boys Hy Equestrian’s sister brands Little Rider and Little Knight have new clothing and pony accessories for boys and girls.

Not only is the collection fun and stylish, but it’s practical and hardwearing to please parents too.

New collections for autumn/winter 2022 are The Princess and the Pony, Dazzling Night and the Farm Collection, along with additions to the core range including the Analise reversible jacket and gilet, plus the Tracy and Lancelot blousons which are perfect for the cold winter.

Each collection features matching rider and pony wear, plus accessories, all of which make great Christmas gift ideas. There’s even a nighty in the Princess and the Pony collection.

Rebecca Howsam, Hy Equestrian’s brand manager said of the Little Knight range: “It’s also important to cater for boys too, so we have a range of clothing that equestrian and country boys can also wear.”

Little Rider and Little Knight are available from Battles.

NOT JUST FOR BREAKFAST

Likit has added four new flavours to its popular Likit Granola range. Apple, Mixed Berry, Peppermint and Molasses join Original Multigrain flavour.

With an RRP of £5.99 each (550g), they’re available soon from your Likit wholesaler.

Made to the same delicious formula as the bestselling Likit Granola range, the brand’s new Stall Ball enriches horses’ lives by providing hours of boredom relief and fun.

Available in four tasty flavours Apple, Mixed Berry, Peppermint and Molasses, the RRP is £18.99 each (1.6kg).

New Likits Stall Balls are available soon from your Likit wholesaler.

IT’S TIME TO PARTY…

Cocktails and fizz for late-night Christmas shopping? A party for your best customers?

Shaws Iberian can bring a bit of extra sparkle to businesses’ and shops’ seasonal festivities.

There’s even a bar available – like the one Shaws Iberian ran on the show circuit this summer – with party lights and music.

The sister company to Shaws Equestrian carries its own wines which are exclusive to Shaws Iberian in the UK, plus ports, sherries and Spanish Christmas goodies.

The team is happy to visit shops to do wine tastings (for a minimum purchase).

Shaws Iberian can also supply wines at wholesale or retail prices depending on quantity for your parties, Christmas presents for key customers or private use.

14 | EQUESTRIAN TRADE NEWS DECEMBER 2022

The humble feed skip: past, present and future Rubber stable yard products have been around for so long, we take them for granted. But how did they come to such prominence?

It all stems from a chance encounter between an English holidaymaker and a Valencian fruit farm in the early 1980s.

The free-spirited young chap was enjoying a frankly idyllicsounding trip, travelling across Spain on horseback, when he arrived in the orange-growing region.

The fruit pickers were out in the groves, harvesting the fruit using black rubber baskets. With quite a decent capacity, these baskets could be grasped like a bag, but were sturdier, and formed more of a bowl or pan when set down on the ground.

Our traveller promptly bought one of these baskets to use to feed his horse. He found it to be perfect for the job, nearly indestructible and easier to use than any bucket he’d had before.

He tracked down the company that made them, also based in southern Spain, and struck up a deal to import them to the UK. In 1981, his company introduced the ‘S1 Rubber Feed Skip’ to the UK equestrian market - and by the end of the decade, it was selling more than 25 different rubber products.

The rest, as they say, is history. The company he formed was Faulks & Cox Ltd, better known today as Red Gorilla; 41 years on, it’s selling those same rubber feed skips, as well as mangers and buckets.

In 1995, the flexible two-handled Tubtrug and later the Gorilla Tub arrived.

Eco-friendly and made in the UK Now, after four decades of supplying these flagship products, Red Gorilla has revolutionised the market yet again.

A new product collection - called Gorilla Plas - comprises the S1 and S2 feed skips, the A1 hanging manger and the B4 shallow bucket. There’s also a clever Tidee Tray which keeps grooming kit off the floor and fits over a stable door or fence rail.

Significantly, this new, all-new plastic range is made from 100% recycled materials. It’s also manufactured entirely in the UK - so no long-distance shipping to get to your store.

The new plastic is cheaper than rubber, lighter than rubber, stronger than rubber, almost as flexible, impermeable (which means it wipes clean) and is REACH compliant, meaning it meets health and safety regulations.

One thing Red Gorilla hasn’t changed is the original designs. They’re still the same sizes and shapes that have been working hard for equestrians the world over for four decades.

WWW.EQUESTRIANTRADENEWS.COM

ecoloogical ethical equestrian

N E W W E B S I T E L AU N C H MANUFACTURERS AND WHOLESALERS OF PREMIUM EQUESTRIAN PRODUCTS SINCE 1850

Simple Online Ordering

Low Minimum Order Value

Customer Advice

Outstanding Quality Products

Manage your account at your convenience with our new STABLEMATE Trade Portal.

Browse 1000’s of our products, order / pay online, get live stock feeds, access all our lovely images and get great online only offers.

Marketing Assets Available

No Forward Ordering Required

Scan now to t check it ou

Making life easier with O&W Please contact us for more information through scanning the QR code or through admin@ollardwestcombe.co.uk or one of our sales team on 028 44 617557 for more details.

ETN | BENCH SADDLER OF THE MONTH

Celebrating

the best bench saddlers...

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leathercraft skills. high wages in comparison to other skills in those days, so they were considered a good catch!”

Thus inspired, Mick asked if he too could become a saddler – to be told that he I was too old at 16; you had to start at 15.

Mick had a strong work ethic from an early age. Another job while still at college involved helping his friend Terry, who had started the fashion store Oasis and owned the London Leather Goods Company manufacturing fashion items. In particular, Mick worked on handbags and belts for Carnaby Street and Saville Row. He also got a job at Sainsbury’s in the evenings.

OFF TO NEW ZEALAND

“I love this trade for its craftsmanship,” says Mick Pegg.

ETN BENCH SADDLER OF THE MONTH: MICHAEL ‘MICK’ PEGG NOMINATED BY: Nikki Newcombe, managing director of Bliss of London, who says: “Mick came to work for us three years ago after our take-over of Keith Bryan Saddlery. He doesn’t mind me saying that he’s one of the older saddlers in the town [Walsall], still working at the age of 73 – and, thankfully, with no intention of retiring.

Amazingly, Mick has won the SMS National Saddlery Competition six times, which may be a record. A very worthy nomination for this award, he’s been a master at making polo saddles for almost 50 years.

ABOUT Mick Pegg Born and bred in Walsall, the heartland of British saddlery, Mick left school aged 14 and was sent to the Walsall School of Art. There he gained a Master Craftsman certificate which covered everything from pattern cutting for clothing to learning to use machinery.

“That college course gave me so much confidence to try and make anything, which has stuck with me,” says Mick, who has no equestrian background.

During his college years, Mick started working at Walsall manufacturer Eldonian, making sword scabbards for the Household Cavalry and saddle stools for pubs.

WOLF WHISTLES

“There were probably almost 400 workers at Eldonian then,” he recalls. “On the first floor, there were about 200 women and I used to be so embarrassed that I almost ran through the shop as they wolf whistled after me.

“The saddlers used to come to work in suits and ties which certainly drew all the attention from the girls. Saddlers were on 16 | EQUESTRIAN TRADE NEWS DECEMBER 2022

On leaving college, Mick spotted an advert for a position in New Zealand setting up skiving machines, which reduce the thickness of leather by slicing it.

“The interview was at an hotel, and the queue was almost a mile down the street. However, when they realised I had the Master Craftsman certificate, I got the job. But there was just one catch you had to be married.

“So I proposed to my girlfriend, got married and off we went to New Zealand for three years.”

On a visit to Wellington Harbour on his day off, Mick spotted a shop displaying saddles in the window and went inside to ask if he could train to be a saddler.

He was told he needed to complete a five-year apprenticeship in the UK. Then, coincidently, health issues within his wife’s family brought the couple back to Britain.

WHEN TRADE SLOWED DOWN…

On his return to Walsall, Mick applied to train as a saddler at Sabre Leather. It was here he met Keith Bryan who became a good friend.

“I started my apprenticeship making polo saddles in 1973, and stayed through to 1980 by which time the trade had started to slow down,” he recalls.

Mick then turned to the leather upholstery business making Chesterfields. He also spent two years as a motor mechanic, before Keith contacted him about a job repairing polo saddles at Tackeria Store in Florida.

With the promise of a perfect job, in 1990 Mick drove to Heathrow airport with £600 in his pocket ready to start.

“However, immigration decided that I had other intentions and the American embassy would only allow me two weeks’ stay, so I never made it to Florida,” he said.

KIDS’ FURNITURE

A new niche beckoned as Mick was approached by another great friend Terry Clarke. “He was struggling for work ideas, so I suggested making kids’ furniture.

“We started The Little Furniture Factory and opened a shop on Broad Street, Birmingham making mini-Chesterfields and alike. Our first client was a Russian ballet dancer.”

Mick then returned to work for Keith Bryan in Walsall, making WWW.EQUESTRIANTRADENEWS.COM

BENCH SADDLER OF THE MONTH | ETN “It blasted a hole in the toilet wall, right at head height. Good job no-one was sitting down!”

One of the most unusual commissions Mick has undertaken was when a gentleman asked him to re-upholster a boat. “I went to see it, and it was the size of the Queen Mary, sat there on his front lawn. That was a two-year project,” he remembers.

Of all the jobs he’s done over a long career, Mick says Bliss of London is definitely the best place to work. “They’re such a lovely group of people and there’s a calm atmosphere,” he explains.

INTRODUCING THE STAPLE GUN

Michael ‘Mick’ Pegg has made polo saddles for the world’s top high goal players.

the famous Polomaster saddle ridden in by the world’s top high goal players. And this is where he stayed until 2019 when Keith retired and Bliss took on the manufacturing.

UPHOLSTERING A LEATHER BOAT

As well as specialising in polo saddles, Mick learnt CNC [computerised] machining and has created many of his own designs, including some beautiful saddlers’ tool holders.

“I love this trade for the craftsmanship it brings and for giving me a career,” he says.

“The worst side was probably years ago when the youngsters in the factories were fighting and generally causing mayhem. A certain person not to be named used to make mini bombs and one day let one off.

Mick can lay claim to being the first saddler to introduce staple guns to the saddlery trade.

“I’d been using them in upholstery,” he says, “One time, Keith gave me a big order of Hermes saddles to do at home. The volume seemed endless, so I started using my upholstery gun for speed.

“I tried to hide the staples, but when other saddlers found out they thought it was a great idea. They’re now commonplace in most workshops.

BLUES GUITAR

Of all the changes Mick has seen in the industry, it’s the shrinking size of the companies involved that strikes him most. “From the old Eldonian days with hundreds of workers, to now much smaller businesses.”

He also remembers saddles being sent out from Walsall to the USA in beautiful wooden crates and stock-taking in the town’s old air raid shelters.

“Ultimately, though, the craftsmanship and skills have pretty much remained the same - which is wonderful,” adds Mick.

When he’s not working, Mick loves music and has a musical family. “I love to play the guitar,” he says, “and annoy my neighbours with rock, blues and jazz.”

See nearly 400 quality products at STUBBSENGLAND.com

S4916

S9111

S112

S2333 S6033

WWW.EQUESTRIANTRADENEWS.COM Made in England Since

1836

SCAN HERE

S20133

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 17 See them all at STUBBSENGLAND.com

ETN | PEOPLE

People Well-known agent Michael Darley of Darley Equestrian was elected BETA chairman at the trade association’s AGM on 31 October. BETA’s new vice-chairman is Kathryn Jaquet, managing director of Milton Keynes based retailer R B Equestrian.

Michael’s main aim during his two-year term as chairman is to grow BETA membership, support the BETA team and create more opportunities for members to get together to socialise and network.

Running an agency – sitting between retailers and the trade supply sector - means he’s well placed to get the industry working together more, Michael told the BETA AGM. Michael certainly has the equestrian trade in his blood. His father Dave Darley was a director of Jeffries Saddlery for many years.

Find out more about Michael’s hopes and aspirations for BETA and the trade in the January issue of ETN.

Helen Riley has been recruited by Westgate as its new technical director for the UK and Europe.

The trade supplier is part of the group that owns brands including Science Supplements, Mark Todd Collection, JHL and StableKit. Helen has more than 30 years’ experience in manufacturing safety products for the equestrian industry. She’s previously worked with Gatehouse as technical manager and Champion as brand manager.

Helen is an expert representative on various European committees covering the drafting and revision of standards for riding hats and body protectors.

"It's great to be joining [Westgate] at such an exciting time as the company continues to invest in both its people and products,” she said.

“I am absolutely thrilled to have Helen join the team,” added Group CEO David Mitson. “Her wealth of experience, knowledge and passion are the perfect fit as we continue to develop our product range across all brands.”

18 | EQUESTRIAN TRADE NEWS DECEMBER 2022

Lucy Scott has been appointed international marketing manager at NAF. She was previously with Dodson & Horrell and, before that, Bauer Media, the then publisher of Your Horse magazine.

“I’m beyond thrilled to have joined Team NAF,” she said. “Their product quality and brand reputation are exemplary, and I’m looking forward to building new relationships and showcasing NAF even further across international markets.”

Added Linda Porter, sales and marketing director at NAF: “Lucy has hit the ground running since joining us and we are absolutely delighted to have her on the team.”

Amy Richards is looking after sales for Gallop Equestrian in southern England, Wales, Ireland and internationally.

With the company for a year, she’s been busy developing Gallop’s marketing strategies, improving products, designing new clothing and working on fresh rug prints for 2023.

A member of the Chartered Institute of Marketing (CIM), Amy has a degree in fine arts and has lived in France. She’s a BHSAI qualified riding instructor and has owned and run her own riding school as well as competing in dressage and show jumping.

‘I thoroughly enjoy working here and being part of the future growth at Gallop,” she said. “I talk ‘horse’ to trade customers, test out new products for human wear and use my horses to test rugs and accessories.”

Chris Taylor has been appointed president of the Society of Master Saddlers (SMS), a position he also held in 2018. A Master Saddler who runs Saddlers’ Den in Southport, Merseyside, Chris takes over from Helen Reader, with Karen Schlotter becoming vice president.

Chris, a former computer analyst, has ridden and owned horses for many years. He enjoyed leatherwork as a hobby before moving into the industry.

“As a bench saddler, I’m passionate about the work carried out,” he says. “Our industry is a very handson, traditional style trade - yet we are living in a fast moving, highly technical world.”

Chris believes that while more people appreciate saddlery skills and qualified saddle and bridle fitters, it’s important to move with the times and buy into technology and new advances. We need to encourage new ideas to be put forward at all times.”

WWW.EQUESTRIANTRADENEWS.COM

PEOPLE | ETN

Allison Lowther has taken over as media relations manager for the Society of Master Saddlers (SMS) from Tim Smith. Tim was in the role for ten years before retiring and closing his TSM agency.

Allison was a member of the editorial team on Your Horse magazine until going freelance at the end of 2020. She now helps businesses with their media and content needs.

Allison is carrying out media and press work for the SMS, working alongside the society’s marketing/media and partnerships coordinator, Lizzy Freeman.

Said Allison: “I’m excited to be taking on this role and continue what Tim has done to help spread the word about the valuable work the society and its members do, all for the good of the horse.”

Bedmax has appointed Suzi Law as head of regional sales in the UK. She’s also responsible for the company’s sales activity across the north of England.

Suzi has had sales roles in the equestrian industry for almost 30 years. She was previously with TopSpec Equine and, prior to that, she spent four years as store manager at WCF Pet and Equestrian in Lanark.

Suzi, who’s from South Lanarkshire, won the Virbac SQP of the Year award in 2011 and was named Equine Careers Sales Representative of the Year at the 2016 BETA Business Awards.

“I’m delighted to be taking this next step in my career within an industry I am so passionate about,” she said. “Bedmax is at the top of the game in terms of equine and animal bedding, and I’m excited to see what the future holds.”

Tim Smalley, managing director of Bedmax, added: “Suzi is an excellent addition to the Bedmax team in this newly created role within the company.”

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 19

ETN | OPINION

In the hot seat With Laura Thyer of Derriere Equestrian ETN: WHAT’S YOUR ROLE AT DERRIERE EQUESTRIAN AND HOW DID YOU COME TO BE IN IT?

Laure Thyer: I’m CEO and owner of Derriere. After modelling for the brand since 2014, becoming a brand ambassador and wearing the products daily, it was a natural progression.

When Claire Galer, the founder, approached me about acquiring the business, I jumped at the opportunity. It really happened at a perfect time in my life. I thought 2022 was going to be a significant year for me – and it really has!

AS WELL AS A BUSINESS OWNER, YOU’RE A MODEL, CHARTERED ACCOUNTANT AND EQUESTRIAN. WHAT BENEFITS DO THESE VOCATIONS BRING TO DERRIERE EQUESTRIAN?

I feel I can bring these all together for the business. My experience from modelling can help with marketing the products and planning photoshoots. Working in finance for the last eleven years has given me experience with assisting many companies in different sectors. It’s my dream to combine my passion for dressage into my work life. I understand what riders require from the products and having ridden in them every day - I know them inside-out.

AT A TIME WHEN MONEY IS TIGHT FOR MANY EQUESTRIAN CONSUMERS, HOW CAN THEY BE PERSUADED THAT THEY STILL NEED GOOD UNDERWEAR?

Having comfortable riding underwear isn’t a luxury item, I feel this is really essential.

Having met many customers who have been in pain before using Derriere products (including myself), it’s fantastic to see what a difference it can make to people’s lives and the feedback we have had from many levels and disciplines within the sport.

I would therefore see the purchase of Derriere products as an investment in functional underwear.

HAVE BRAS TAKEN ON A NEW SIGNIFICANCE NOW THAT CLOSE-FITTING PERFORMANCE TOPS ARE SO POPULAR?

Derriere bras have been meticulously researched and designed to meet the needs of the high impact nature of equestrian sports, providing horse riders with a practical garment that guarantees maximum support and comfort in the saddle.

Designed for riders up to size 38E UK, this is another product on which we have had fantastic feedback.

IS DISCUSSION ABOUT RIDING UNDERWEAR STILL OFF-LIMITS FOR MOST? SHOULD THAT CHANGE?

Underwear can be an awkward conversation for some people – and it’s definitely something which should be discussed more.

Many riders may still be unaware that there is a solution to their discomfort while riding, yet it has a huge impact on performance – I know, having been there myself!

If we can discuss this topic more, it could have a real impact on many riders’ lives.

20 | EQUESTRIAN TRADE NEWS DECEMBER 2022

Comfortable riding underwear isn’t a luxury – it’s essential, says Laura Thyer, the new owner of Derriere Equestrian.

“WE’RE 100% KEEN TO SELL TO RETAIL SHOPS,” IS WHAT YOU TOLD ETN RECENTLY. HOW DO YOU PLAN TO HELP THOSE OUTLETS ACHIEVE STRONG SALES IN STORE AND ONLINE?

Having had the opportunity to visit some of our trade customers, it’s been really useful to see how retailers sell the products and therefore what support they need.

We’ve been filming new content which we are sharing with customers. This can be used online and for social media to help promote sales. We have also been assisting customers with how best to display the products in store.

Furthermore, we’re training teams so that they have good knowledge of and information about the products to assist customers.

AS SOMEONE WHO MANAGES TO RUN A BUSINESS AND RIDE COMPETITIVELY, WHAT ARE YOUR TOP TIPS FOR TIME MANAGEMENT?

Mine is definitely still in progress! I plan my week in advance around what events are happening for the business and my riding to make it work. It’s certainly a challenge at times.

For me, riding is as close as I can get to meditation and getting my mind off work. Therefore, combining them keeps me in a good headspace to perform.

HOW DO YOU LIKE TO KICK BACK AND RELAX AT THE END OF A BUSY DAY?

I love spending time with my (many) animals at home - horses, chickens, sheep, cats and a German Shepherd - and having some downtime. Exercise is also essential for me to keep in a good headspace for work, so I fit this in when I can.

WWW.EQUESTRIANTRADENEWS.COM

ETN | RETAILER PROFILE

Debbie Holliman Bacon and her business have enjoyed the support of husband Michael, who has 30 years’ experience in the equestrian trade, since they married last year.

Riding the crest of the wave

Deborah Hayward catches up with Debbie Holliman Bacon and her husband Michael to find out more about Southern Equestrian Supplies, the retail business she set up 21 years ago.

S

outhern Equestrian Supplies is a busy tack shop and feed store in Alkham, a village between Dover and Folkestone in the Kent Downs Area of Outstanding Natural Beauty.

On a clear day, Debbie Holliman Bacon and husband Michael can see across to France – home to some of the store’s customers – as they walk their two dogs, Woody and Kip, through the stunning countryside.

SETTING UP SHOP

Debbie was a horse-mad teenager who left school shortly before completing her A-levels to follow an equestrian career as an international groom and riding instructor. At the same time, she worked at a local tack shop, which she thoroughly enjoyed.

When the opportunity came to open her own store near her parents’ home, she took it and hasn’t looked back since. She was only 22, but, with determination and plenty of persistence, she worked hard to secure suppliers and build a loyal customer base.

More than two decades later, her business has outlived many of its competitors and is a thriving hub in the horsey community.

22 | EQUESTRIAN TRADE NEWS DECEMBER 2022

“We pretty much do everything except for saddles,” says Debbie Holliman Bacon.

WORKING TOGETHER

In September last year, Debbie married Michael Bacon, a great supporter of the trade and former member of the BETA Council.

His career, which spans 30 years, began with five years in the Household Cavalry, followed by positions at Dengie, TopSpec and Saracen Horse Feeds.

Today, Michael is managing director of his own company, Channel Equine & Rural Business Consultancy, set up to support equestrian companies with everything from strategies and plans to manufacturing and packaging.

He also brings his vast experience to Southern Equestrian Supplies. “I am 100 per cent committed to helping Debbie and the business in any way I can,” he says. “Every night, we have a debrief at 6.30pm, possibly with the occasional gin and tonic, to go through the day and share ideas about the business. I think Debbie does an incredible job.”

PLANTING THE BUSINESS

The store is based at Alkham Valley Garden Centre, sharing the site WWW.EQUESTRIANTRADENEWS.COM

RETAILER PROFILE | ETN but running as an entirely separate enterprise. Its current building is the second home it has enjoyed there since Debbie set up the business.

“For the first five years, we were in a tiny, thatched building, which was so cold and had snow coming through the thatching,” she recalls. “We then built our own premises on the site 15 years ago.

“It’s a wooden building and a really lovely, busy place with plenty of parking, and the garden centre’s tea rooms mean that we get lots of crossover custom.”

PART OF THE COMMUNITY

Debbie and the store have become an integral part of the community, with many customers becoming firm friends. “We probably have three generations of families shopping here and I have been to plenty of their birthday celebrations and weddings,” she says.

“We do a lot to support local organisations such as the Pony Club and have donated goody bags to riding school events.”

CUSTOMERS FROM ACROSS THE CHANNEL

The store’s close proximity to France makes it an important port of call for many visitors from across the Channel. “We used to send products over to customers, but this was hit on the head by Brexit,” says Debbie.

“However, there are people who live there who come over to do their shopping with us, as French tack shops don’t appear to have the same selection of feed and products that we have.”

In addition to customers from France, the business attracts people from a 30- to 40-mile radius on this side of the Channel.

“A lot of tack shops have closed down over the years and we have gained their customer bases,” says Debbie.

“People like an independent store like ours where they can come for advice. Our customers are predominantly happy hackers, recreational and leisure riders, with some low-level dressage and eventing, but they’re mainly one-horse owners.”

EQUESTRIAN STOCK

The store focuses on products for horsey folk, but there are some smallholder lines as well. “We pretty much do everything except for saddles – we leave that to the saddle fitters,” says Debbie. “We have a top-end and a middle section so that there is something for everyone.

“Our bestsellers are probably Ariat, which has always been a strong brand for us, and LeMieux with its matchy-matchy.

“Riding hats are also a consistent seller and we get the local riding schools sending people here to get a fitted hat.”

ETN asks Debbie and Michael…

Q: Who takes care of the buying?

Debbie: I do, as I know my customers and know what they like.

I always notice the sort of things they wear and keep an eye on what’s featured in magazines and on social media.

Debbie’s team at Southern Equestrian Supplies includes Jayne Myers (left) and Debbie Griggs (right).

A STRONG TEAM

Debbie takes care of the day-to-day running of the shop with her dedicated and enthusiastic team – Debbie Griggs, Jayne Myers, Gemma Heath and Amy Glenister – while her mum, Jacky, takes care of the paperwork and book-keeping.

“Everyone we employ is a real people person who can offer great customer service and I don’t think you can teach that,” says Debbie. “It’s hard to teach being nice or friendly to people. There are a lot of people who can pat a horse, but they can’t talk to someone – and that doesn’t work in a shop.”

KEEPING SALES OFFLINE

Michael and Debbie are both adamant that they do not want to sell online. “There’s so much hassle selling products on the internet,” explains Michael. “Boots are a nightmare, you can’t do safety and, with leatherwork, you can’t feel the quality.

“We have a website that acts as a signpost to the store and its products, and we are absolutely fine with that.”

THIS CHRISTMAS

Everyone at the shop and all customers are especially excited about Christmas. “This month, we will be running our regular seasonal shopping evening with mulled wine, mince pies and special offers,” says Debbie.

“This will be the first Christmas event we have done for two years because of Covid and lots of people are thinking, ‘Let’s go for it!’ It is always ridiculously busy and some people even put their Christmas wish-lists with us to help their husbands when they come to buy presents.”

Q: What is the age range of your customers?

Debbie: They go from children to a lady of 90. She comes in her truck and we load her feed for her.

Q: What changes have you noticed after 21 years?

Debbie: There isn’t the rep support there once was. You don’t seem able to pick up the phone with a problem any more.

Q: Do you use social media?

Q: What do you love most about retail?

Q: What sort of things do non-equestrian people buy from the store?

Q: Do you have any other animals in addition to your two dogs?

Michael: Facebook is huge for us. We use it to generate interaction with people.

Michael: Ariat boots are bought by walkers. Then there’s jackets, pitchforks, barrows and boot jacks.

WWW.EQUESTRIANTRADENEWS.COM

Debbie: I love the banter with customers and being able to provide great products and equally great customer service.

Debbie: I’ve got one large horse kept at livery and a cat called Edwina.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 23

ETN | ADVERTISEMENT FEATURE

What makes for a good wholesaler Michael Bacon, Managing Director of Channel Equine & Rural Business Consultancy fills us in

What retailers need from a wholesaler

• A real customer service team at the end of the phone to talk to when you need that extra bit of help or advice • A functional, easy-to-use website with accurate stock levels and delivery timings • Clear and accurate invoicing

MACKEY EQUESTRIAN Range: Mackey Equestrian by Agrihealth offers a unique range of brands from Mackey rugs and leatherwork, Liveryman clippers and trimmers, leovet horse care, Waldhausen, HAAS brushes, SSG gloves and many more. Scan the QR code (above right) to see our full trade catalogue.

BATTLES Range: Battles are the UK’s most established and leading provider of all the major animal health, equestrian and pet care brands to distributors and retailers throughout the country.

Own brands: Including Hy

Photo: Bob Hook

I

n today’s market very few equestrian retailers are able to operate without using the service of a wholesaler for some of the products they sell.

Ranges are ever getting bigger, and customers are now conditioned by internet shopping to expect everything to be in stock. Plus, with the present economic uncertainty, using a wholesaler rather than buying a range of every size and colour and tying cash up in stock can be a sensible plan.

Wholesalers provide everything from high fashion clothing, footwear, rugs, gifts and safety equipment to essentials such as feed, buckets, animal health, hardware and grooming products, as well as tools and leather for our saddlers and, of course, the obligatory hoof pick.

Wholesalers come in all shapes and sizes from providing their own brand of products manufactured or sourced by them, to the wholesaler who can provide you and your business with a catalogue that will have thousands of categories and branded ranges of products covering everything your shop will ever need.

• • • • •

Regular updates on pricing and offers Reduced wasteful packaging that must be disposed of An easy-to-use returns system when needed Next-day delivery Reliable couriers who deliver goods to the shop counter As any retailer will know, the horse owner wants everything now and in the size and colour you sold yesterday. This is where the good wholesaler comes into their own with service, range, stock, and reliability.

Retailer incentives: We have trade offers running throughout the year on all of our top brands.

Retailer communication: Promotions are sent to customers throughout the year.

Retailer support: Retailers are supported by their area representative who can offer advice, staff training, attend open days where possible, advice on any

current promotions and offer point of sale material. We also have a servicing and repair department for Liveryman and Fenceman products and offer a very costeffective blade sharpening service to trade customers.

Catalogue: We offer a product catalogue and online ordering as well as regular pricelist updates.

New catalogue & equestrian website coming soon.

Minimum first order: There is no minimum order.

Terms: 30 days from date of invoice following first pro forma order.

Carriage: All items are carriage paid.

Delivery: 48 hours Contact telephone number: 028 3831 4570 Email address and website: info@agrihealth.co.uk www.agrihealth.co.uk www.mackey.ie www.liveryman.co.uk www.fenceman.co.uk

Equestrian, Little Rider, Coldstream Equestrian, Lincoln Horse Care, Supreme Products, Benji & Flo, Battles and Agrimark.

Wholesale brands: Including TopSpec, Likit, Horslyx, Nikwax, House of Paws, Life Data Labs, See Change Now, Lister, Stubbs and many more wellknown brands.

Retailer initiatives: Monthly offers including wholesale

brands, Lincoln and Hy Equestrian loyalty schemes.

Retailer community: Monthly newsletters, seasonal/annual catalogues and promotional e-shots.

Retailer support: Team of Business Development Managers, in-house sales team, POS, marketing materials, image banks and dedicated showroom.

Catalogue: Yes

Web trade store: www.battles.co.uk Minimum first order: No minimum order required.

Carriage: £150 carriage paid (UK mainland).

Delivery: Order before 5pm for next day delivery.

Contact telephone number: 01522 529206 Email address and website: orders@battles.co.uk www.battles.co.uk

24 | EQUESTRIAN TRADE NEWS DECEMBER 2022

WWW.EQUESTRIANTRADENEWS.COM

ADVERTISEMENT FEATURE | ETN

GALLOP EQUESTRIAN Ranges: Established in 2003 we now have four brands of rugs, different styles and specifications to suit all needs, starting with the Trojan Simply 600d range, the Trojan X 1200d range, Toofan 2100d range and the Ponie 600d classics and prints ranges. Gallop have their own branding for clothing, footwear, horse accessories, bridles and training aids.

Retailer incentives: High stock levels according to the season, quick, efficient service, loyalty rewards system providing percentage discounts and multi-

GFS Range: GFS Monarch, GFS Transition, GFS Performance Saddles including all disciplines, GP, COB & Pony as well as bridles, girths and leathers, saddles

H X

www.hucklesbys.com

HUCKLESBY ASSOCIATES Range: From everyday rider essentials to specialist items and special orders, we have something for everyone. Lotions, potions, and supplements from Gold Label, Horsewise and Cowboy Magic. A wide variety of safety and reflective equipment from Equisafety. Largest UK reseller of USG products including the Eco-Flexi body protector and Haas brushes. From Taurus boots to

buy on all products, monthly offers, forward ordering for spring and winter stock. We sell only to those who have bricks and mortar and/or a well-established E-commerce website.

Retailer communication: Fully integrated trade members’ website with personal log in according to tier level, use of live CSV or CSV FTP stock feed allowing precise ordering, download claims form for quick response and return, up-to-date information 24/7 on all product pricing and RRPs, coming soon section for new products. Regular email and telephone communication from knowledgeable area sales managers covering all promotions, offers, account information, existing and new

products, tier price structuring and relative discounts, delivery service, monthly newsletters and stock updates. We also have our own Facebook trade page for our members only to see latest updates, product POS, top-up stock and other relevant information, coinciding with emails. Also provides members with another form of access to communication with the sales and marketing manager.

Retailer support: Experienced sales team. The website allows members to use images from the product gallery for POS material as well as POS emails, banners can be provided on request. Startup packages inc CSV FTP log in, barcodes, price lists to allow a quick, efficient set-up for your

business. Loyalty rewards system and multi-buys available.

Catalogue: Website B2B is the main source of up-to-date information.

Minimum order: On request.

Terms & Conditions apply, available on website or seen on the trade request form.

Carriage fees: Minimum £100 net to £300 net is £11. Over £300 net is free. Ireland via DPD £8 or option of pallet service for larger orders, cost arranged once finalised.

Delivery service: Relative to season and place of consignment.

Express available (NDD) on request.

General enquires and website contact@gallopequestrian.com 01902 454771 www.gallopequestrian.com

starting from £1150 RRP. Retailer incentives: A timeserved established brand.

Affordable RRPs and healthy margin possibilities, new customer benefits programme, online stock availability, online financials and order tracking.

Retailer communication: www.gfs-saddlesuk.com trade@fieldhouse.co.uk

01922 638094 Retailer support: Friendly, knowledgeable staff. Social media and web support to increase brand and product awareness.

Catalogue: Products can be seen on our website www.gfs-saddlesuk.com Web trade store: Trade portal login available on enquiry.

Minimum first order: £3500

Terms: To be negotiated.

Carriage: Free on orders over £300.

Delivery: Healthy stock levels maintained, lead time is between 3-6 weeks.

Contact telephone number: 01922 638094 Email address and website: trade@fieldhouse.co.uk www.gfs-saddlesuk.com

Champion hats, we have you covered from top to toe. Scan here to view our trade catalogue.

Retailer incentives: A service tailored to each client, fast and efficient. With low carriage paid amount and same-day dispatch on orders. We understand that each customer has different needs, and we pride ourselves on our ability to meet each of them. Last minute additions, show deliveries, special orders and more. Our trade website allows retailers to browse

and place orders at any time, day or night. New products are added to our range frequently throughout the year.

Retailer communication: Email, phone, and marketing – we keep our retailers up to date on new products and restocking. Our new website allows us to promote topselling products and sale items.

Retailer support: On-hand experts at the end of the phone and sales agents covering most of England.

Catalogue: Yearly catalogue distributed to retailers. Mailshots emailed every month with special offers and new products. Website

offering trade login for registered customers and online ordering.

Minimum first order: £350 (ex. VAT).

Terms: 30 days on approved accounts, otherwise payment on dispatch.

Carriage: Low carriage paid amount.

Delivery: Orders dispatched same day for next working-day delivery.

Contact telephone number: 01362 696309 Email address: sales@hucklesbys.com or hucklesbyassociates@gmail.com Website: www.hucklesbys.com CONTINUED OVER THE PAGE

SIGN UP TO RECEIVE THE WEEKLY ETN EMAIL NEWSLETTER WWW.EQUESTRIANTRADENEWS.COM

SCAN ME EQUESTRIAN TRADE NEWS DECEMBER 2022 | 25

ETN | ADVERTISEMENT FEATURE

B JENKINSON & SONS LTD Range: Many leading equestrian brands such as Charles Owen, Harold Moore, SoloComb, Brogini, Whitakers, Red Gorilla, Gold Label, Likits, Stud Muffins, Pettifers, Lister and Liveryman Clippers, NAF, Robinsons Healthcare, ShowQuest, Stubbs along with……….

Elico Equestrian Range: This is our own comprehensive Elico brand of products, which is being continually developed after discussion and feedback with our

JOHN ROTHERY (WHOLESALE) CO. LTD Range: Large range of equipment and accessories for the country sports enthusiast. Winner of the Tackle & Guns ‘Supplier of the Year’ throughout the competition’s history, our range of over 6,000 products includes high profile brands such as Aigle Boots, Bisley

OLLARD WESTCOMBE Range: Established wholesale supplier and manufacturer offering premium products under our well-known brands, Cameo Equine, Ecorider and Apollo Air. Our comprehensive range offers beautiful leatherwork, premium rider wear and a complete range of tack for all disciplines including grooming and yard, we also supply webbing and fittings.

Retailer incentives: Every retailer has an appointed sales manager who are experts in their field and

retail customers, and now also includes a comprehensive range of footwear, socks and gloves, Elico Aurora reflective wear, Elico Fantasia hat covers as well as the Elico Memory Foam range, Elico horse rugs, and an extensive range of haynets including the Elico Little Piggy haynets along with the recent launch of the Elico Crofton jute haynet, which is fully biodegradable at the end of its life. The Elico range with RRPs is also shown on our website and is backed up with monthly advertising in national and regional retail consumer magazines showing our commitment to the trade.

Retailer incentives: Offers and

end-of-range lines are available and can be viewed on our website with full details for registered retailers on log-in.

Retailer communication: Fully integrated website giving retailers up-to-date information 24/7 and ordering at their convenience, regular email communication as well as a dedicated telephone sales team.

Retailer support: Our websites can be used as a sales tool by retailers in their shop to show details of all products available. Elico products are well advertised in national and regional retail magazines to keep brand awareness in front of your customers.

Catalogue: Annual trade catalogue.

Web trade store: www.jenkinsonsequestrian.co.uk Minimum first order: Pro-Forma Terms: 30 days on approved accounts, otherwise payment on despatch.

Delivery: Nationwide daily deliveries by DPD carriers who provide email and SMS advice of a one-hour delivery slot on the day of delivery in the UK and Eire.

Distribution: Throughout the UK, Ireland, Europe and the rest of the world.

Contact telephone number: 01924 454681 Email address and website: sales@jenkinsonsequestrian.co.uk www.jenkinsonsequestrian.co.uk www.elico.co.uk

Country Products, Parker-Hale, BUFF, Stanley Flasks, Henry Wag and many more! We also have a large range of gift ideas from socks and ties to glassware and tableware.

Retailer incentives: High stock levels, next-day delivery, discounts for box quantities, loyalty to existing customers and we deal strictly with the trade only. We do not compete with our retail customers.

Retailer communication: Social media and trade login website.

Each customer is allocated to a member of our sales team so you

have one contact and a familiar voice for everything you need.

Retailer support: POS materials, ongoing marketing campaigns across all types of media directing consumers into retailers. Barcoded products. Images and catalogue pdfs. Information for retailers’ websites and ecommerce.

Catalogue: Annual trade catalogue and price list. Brand catalogues and flyers for consumer use.

Web trade store: www.bisley-uk.com. Dealer locator for consumers.

Minimum first order: £1,000 Terms: Proforma for initial period,

then 30 days’ invoice. Early invoice settlement discount.

Carriage: Order above £325 is carriage paid. Below £325 incurs an £8.00 charge. Extra services available at cost including Saturday deliveries or direct to consumer deliveries.

Delivery: If order is placed before 3pm it will arrive within 48 business hours. Many arrive within 24 business hours.

Contact telephone number: 023 9224 5350 Email address and website: sales@bisley-uk.com www.bisley-uk.com

have long-term experience in the trade. Our aim is to support bricks and mortar retailers so we offer regular promotions and point of sale, seasonal offers and most importantly we do not sell direct to the public. We still manufacture many of our products at our factory in Downpatrick, Northern Ireland so you can offer your customers made in the UK on some of our lines.

Retailer communication: You can email the office at admin@ollardwestcombe.co.uk, phone us on 028 44617 557 or contact us on social media (and soon via our new website). All retailers are also given direct lines for their account managers.

Retailer support: We offer regular in store promotions to drive sales,

our managers can offer advice and can give in-house training on our products, we also supply point of sale, gridwall mannequins gondolas and banners. Our new website allows you to check stock, extract images and barcodes, and place orders online at your own convenience.

Catalogue: We publish brand specific RRP catalogues and accompanying trade price lists, usually for spring/summer and then for autumn/winter each year.

Please phone the office and we can send you a copy in the post or a digital copy by email.

Web trade store: www.ollardwestcombe.co.uk Minimum first order: No minimum first order.

Terms: Trade accounts to approved

retailers and typical payment terms are 30 days net monthly. First orders are usually paid pro forma.

Retailers can pay online using our new website, over the phone with card details or by online banking.

Carriage: Orders over £150 net are carriage paid, orders under that value attract carriage of £10 plus VAT per box up to 25kg for UK customers (less for NI and ROI). We work with our carriers to charge as little as possible and only pass on what we end up paying ourselves.

Delivery: 48 hours with Parcelforce, NI and ROI usually 24 hours.

Contact telephone number: 028 44 617 557 Email address and website: admin@ollardwestcombe.co.uk, www.ollardwestcombe.co.uk

26 | EQUESTRIAN TRADE NEWS DECEMBER 2022

WWW.EQUESTRIANTRADENEWS.COM

ADVERTISEMENT FEATURE | ETN

PERRY EQUESTRIAN (A.PERRY LTD.) Range: BETA International Supplier of the Year 2022 winner Perry Equestrian is a recognised brand of yard products that offer quality and excellent value for money.

Known for innovative new product launches and colourful ranges that consumers love. Perry Equestrian is a family-owned business with nearly 100 years of family heritage and is part of the Perry Group whose other brands manufacture gate and fieldgate hardware and ironmongery and supply to

PREMIER EQUINE INTERNATIONAL LTD Range: Equestrian Clothing, Footwear, Helmets, Horse Rugs, Horse Boots, Therapy Products, Saddle Pads, Saddlery, Grooming & Yard Retailer Incentives: Easy online ordering on our trade exclusive website. Low minimum order spend. No need to order out

SNOWHILL TRADE SADDLERY LTD Range: Rhinegold, Heritage, Rocco Italia, Windsor Equestrian, Horsewise, MacWet, Harlequin, Global Herbs, Agrifence.

Retailer incentives: High stock levels, fast delivery, quantity discounts available on certain stock lines, monthly promotions, further discounts on application.

We do not sell our brands to online

agricultural merchants, wholesalers and distributors. The business has a distribution network covering the UK, Ireland, Europe and the rest of the world.

Retailer Incentives: Offers run throughout the year with incentives including the Perry Points Reward Scheme, and online listings for registered stockists.

Retailer Communication: Every active retailer has a dedicated Account Manager. There are regular email updates for subscribers advising on new products and promotions. In 2021, a fully optimised, self-servicing website was launched for all stockists to place orders, get

product information, view stock levels and so much more, providing as much value as possible. The sales and customer service team is available on the phone or email 8am – 5pm Monday to Friday, too.

Retailer Support: A wide range of merchandising solutions is available including point of sale and product displays, with a fulltime merchandising team to install and maximise products in store.

Dedicated account managers love to work with customers to help with any open days and in-store activities wherever possible. Perry Equestrian can also work with retailers for joint promotion and awareness through its social media

channels including Instagram and Facebook.

Catalogue: Download all up-todate catalogues on the website: www.perrytrade.co.uk/catalogues.

Web trade store: www.perryequestrian.co.uk Minimum first order: None.

Terms: Pro-forma, credit/debit card, BACS, cheque, 30 days credit (subject to status).

Carriage: £200 carriage paid, £10.00 for orders under £200 Delivery: 1–2 days.

Contact telephone number: 01384 414061 Email address and website: sales@perryequestrian.co.uk www.perryequestrian.co.uk

of season as stock is shipped promptly. Access to our full directory of marketing assets for retailer use on websites, social media and marketing campaigns.

Retailer communication: Contact forms on the website alongside responses via phone and email. Dedicated trade newsletters and daily product updates.

Showroom visits can be arranged in person or via zoom exclusively to retailers.

Retailer support: Expert customer service, product and service advice

from our dedicated in-house team; always available to you via phone or email.

Catalogue: Trade price list with regular updates. Easy online browsing and ordering via our website and access to our asset library.

Web trade store: trade.premierequine.co.uk Minimum first order: £500 – No minimum order spend thereafter.

Terms: Pro forma account with net 30-day end of month upon approval.

Carriage/Delivery: UK: £4.95 inc VAT standard 2-4 day service. Free delivery on orders over £300 ex VAT *subject to postcode. Off mainland UK delivery: shipping is calculated by weight with a global option to arrange own shipping.

Contact telephone number: 01469 532279 Email address and website: sales@premierequine.co.uk www.trade.premierequine.co.uk

clearance sites or allow them to be traded on social media.

Customer own branding: Own branding available on rugs, leatherwork, jodhpurs and more, please contact: sales@snowhill.ltd.uk for details.

Retailer communication: Trade login to live website with up-todate stock levels allowing you to order at your convenience, regular communication via email with monthly offers, new products and promotions. Knowledgeable telephone sales team.

Retailer support: We have over 35 years’ experience and were the first

equestrian wholesaler to introduce transparent pricing and quantity discounts. CD of current catalogue images. Sales representative.

The Snowhill Trade catalogue is also printed unpriced for use in store. Hourly stock level upload to customers’ websites available.

Catalogue: Full colour glossy annual trade catalogue available priced and unpriced.

Web trade store: Trade account holders can login and order online 24/7 and check stock availability on our responsive live website. Pre order option available, Out of stock email reminders and uncatalogued

products.

Minimum first order: On request.

Terms: On application.

Carriage: Free on orders over £250 (ex-VAT).

Delivery: Orders placed before 3pm despatched same day for next day delivery – mainland UK (where possible). Saturday and early morning deliveries can be arranged for additional cost.

Europe (2-3 days) at cost.

Contact telephone number: +44 (0) 1243 672323 Email: sales@snowhill.ltd.uk Website: www.snowhilltradesaddlery.co.uk CONTINUED OVER THE PAGE

SIGN UP TO RECEIVE THE WEEKLY ETN EMAIL NEWSLETTER WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 27

ETN | ADVERTISEMENT FEATURE

SHAWS EQUESTRIAN Range: Sole distributor/agent for popular brands in the equestrian market; Pikeur, Eskadron, Roeckl, Flex-on, Erreplus, Tredstep, Seaver, Sabbot Tech 1 and Myler Retailer incentives: There are good margins on all products and

TRILANCO LTD Range: Industry leading range of over 300 equine, agri and pet brands including Carr & Day & Martin, Equilibrium Products, Protexin, Likit, Horslyx, Nettex, Barrier, NAF, Gold Label, Stubbs, Red Gorilla, Whitaker and many more. A total of 15,000 products available with new brands being added regularly.

ZEBRA PRODUCTS LTD. Range: Amerigo, Bucas, Cavalleria, Toscana, Cavallo, Cavalor, Covalliero, EGO7, Equipe, Fleck, Konigs, Mattes, Nathe, Sprenger, Tucci, Uvex, Veredus.

Retailer incentives: Staff discounts on all brands. Amerigo and Equipe – demo saddle discounts. Sprenger

brands. The brands sell and are profitable.

Retailer communications: First-class sales team, regular newsletters, good catalogues and presence at trade shows. B2B available for checking orders and stock.

Retailer Support: Each brand has a co-ordinated market communications plan that integrates PR, advertising, digital marketing and sponsorship to help

the consumer to be aware of the brands and increase sales. We have an experienced customer service team with 20 years of experience with the brands. There is also a network of experienced on-road professionals available to assist with orders, co-ordination and range choice.

Catalogues: There are catalogues available both online and as hard copies for retailers as well as consumers.

Web trade: We are a B2B business only. Our websites operate as catalogues to provide information.

Minimum first order: Meaningful commercial orders required.

Terms: Depends on status.

Carriage: At cost.

Delivery: ASAP. Contact telephone number: +44 (0)1335 370737 Email address and website: info@shawsequestrian.com www.shawsequestrian.com

Retailer incentives: Regular offers and promotions throughout the year, updated monthly as well as end of range discounts.

Retailer communication: Easy to use website offering retailers upto-date information and ordering through various convenient methods and a dedicated customer service team on phone or email.

Regular email updates sent monthly with news, offers, product info, supplier updates and seasonal collections. Follow on Facebook and LinkedIn for updates too.

Retailer support: Team of account managers, expert customer service team, plus an in-depth knowledge base with brand and product information. Website has many useful tools including top products by category feature to make sure retailers are stocking the most popular products, stock and price files and more.

Catalogues: Online – new products monthly and category focussed.

Web trade store: www.trilanco.com Minimum first order: No minimum.

Terms: Month end 30 days on

approved VAT registered accounts, otherwise payment on despatch.

Accepted payments methods all major credit cards, AmEx, BACS and direct debit.

Carriage: Carriage paid starting from £150 (mainland).

Delivery: Order by 2pm, Monday to Thursday, for next day delivery (mainland).

Contact telephone number: +44 (0)1772 754844 Email address and website: help@trilanco.com www.trilanco.com

– test centre discounts. Free Uvex gloves given to all participating staff when they receive Uvex helmet training. Prizes offered for retailers’ social media pages. Sales support at retailer open evenings and key shows.

Retailer communication: Regular E-shots. Updated website with news stories and stockist details.

We have a large following on our social media channels and we are very happy to promote our retailers via these channels.

Retailer support: We can provide

live stock feeds. We offer staff training on all of our brands. We heavily promote all our brands in the key equestrian communication channels. Many of the brands provide impactful point of sale display material.

Catalogues: Every brand has its own bespoke trade catalogue. We can provide consumer catalogues as well.

Web trade store: We have a B2B website where retailers can order 24/7. We also have a trade area were retailers can access images,

logos, barcodes etc.

Minimum first order: £3,000 + VAT excluding saddles and Cavalleria Toscana.

Terms: Initially pro forma then end of month plus 30 days.

Carriage: Paid on orders over £350 + VAT and on all back orders.

Delivery: Next day – if orders received by 1pm.

Contact telephone number: 01352 763350 Email address and website: info@zebraproducts.co.uk www.zebraproducts.co.uk

• 70% KEEP THEIR COPIES FOR • 10 ISSUES PER YEAR • MAILED TO ALMOST 3,000 READERS SEVERAL MONTHS OR MORE • 95% OF READERS ALSO RECEIVE • 2,400 OF WHICH ARE RETAILERS THE WEEKLY EMAIL NEWSLETTER • 46% OF COPIES ARE READ BY 2-4 PEOPLE • OVER 4,000 DIGITAL COPIES OF THE MAGAZINE ARE DISTRIBUTED • 82% OF READERS READ THE EVERY ISSUE PUBLICATION EVERY MONTH

28 | EQUESTRIAN TRADE NEWS DECEMBER 2022

PROMOTE YOUR PRODUCTS TO OVER 2,400 RETAILERS IN EQUESTRIAN TRADE NEWS To advertise please contact Abi Cannon abi@djmurphy.co.uk

WWW.EQUESTRIANTRADENEWS.COM

ETN | CPD FEATURE ACCREDITED BY

Saddle fitters who read the feature and submit correct answers to the quiz via www.equestriantradenews.com will be awarded CPD accreditation by the Society of Master Saddlers (SMS). SMS Registered Qualified Saddle Fitters are required to maintain CPD fulfilment as part of their registration.

Designs on different disciplines As more riders want specialist saddles, from dressage to jumping, Steph Bradley assesses how these products have evolved.

30 | EQUESTRIAN TRADE NEWS DECEMBER 2022

WWW.EQUESTRIANTRADENEWS.COM

Photo: Jon Stroud

I

n 1904, the Olympic record for running the marathon was set at 3hr 28 min 53 sec by gold medal winning US athlete Thomas Hicks.

In 2022, Kenya’s record-breaking runner Eliud Kipchoge clocked 2hr 8 min 38 sec to win gold.

An improvement of just over 80 minutes in 118 years! Have athletes really improved that much in that time?

At the end of his 1904 race, Thomas Hicks was near collapse and hallucinating - a side-effect of being administered brandy, raw eggs and strychnine by his trainers who believed the concoction to be performance enhancing.

Reasons behind improvement in athlete performance over the past century can be attributed to: 1. A far deeper, ever improving understanding of athlete body and mind; for example, strength and conditioning, nutrition and psychology.

2. The impact of environment; for example, surfaces.

3. The development of the equipment used; for example, the design of running shoes.

In addition, thankfully, coach education has broadened to include better knowledge of Ambitious riders look for marginal gains from specific saddle designs. performance enhancing nutrition and the effects of administering of poisons!

Equestrian sports have equally moved forwards in knowledge required to have a broadened knowledge to care holistically for and understanding. their athletes.

Horses appear to be more capable physically - both stronger Knowledge of horse and rider anatomy, physiology, pathology and faster from selective breeding programmes and via improved and kinesiology (including biomechanics and skill acquisition) understanding of how they mature musculoskeletally. Although has raised far greater awareness of the marginal gain that can be there’s still much work to be done to analyse how to prolong the realised, and how performance can be improved and optimised. longevity of our performance horses in this brave new world.

In turn, this knowledge has informed all aspects of horse and rider care, with saddle design and fitting being just one of these areas.

MARGINAL GAINS Saddle fitting has also evolved and developed over the years. It Riders are viewed as athletes in their own right. Their physical and is now a profession in its own right with specific qualifications for mental strength and conditioning is being developed, measured saddle fitting. But this is a more recent phenomenon. and monitored by coaching workforces who themselves are

CPD FEATURE | ETN EARLY EQUESTRIAN SPORT

Equestrian disciplines were introduced at Olympic level in 1900 with jumping, high jumping and group riding being some of the disciplines.

By 1928, it had become three distinct disciples of jumping, eventing and dressage, each eventually becoming sports where men and women competed equally against each other.

Horses were for centuries an essential mode of transport until the development of the automobile. Saddle and harness were an absolute necessity. The fit of the saddlery would likely be something not considered high priority.

The Worshipful Company of Saddlers is one of the very oldest of the City of London Livery companies with the oldest surviving records of a Guild of Saddlers in London dating from circa 1160 AD. Saddlery was simply an essential piece of kit.

Even back in the days of dressage’s conceptualisation, saddles were minimalistic, utilitarian pieces of equipment. Basic at best.

It was during the 1800s that riders’ requirements began to change with increasing interest in fox hunting, cross-country riding and jumping.

It was at this time that English saddles for various sports also became more common, and dressage saddles moving toward those one would expect today: a longer, straighter flap; higher pommels and cantles; a stirrup bar that attaches farther back to accommodate a straighter leg, and long billet straps.

SADDLE FITTING ARRIVES

The Society of Master Saddlers (SMS) was established in more modern times (1966) as a trade organisation. Saddle fitting as a separate qualification to saddle making was not introduced until 1995.

Saddle manufacturers and saddle fitters have seen a shift in the type of horse typically taking part in the disciplines, with more warm blood types being competed.

Their conformation has led to saddle design altering. Wider gullet space between panels to allow for broad dorsal processes and broader space at the pommel to allow for the wither are two examples.

Biomechanics of the horse in locomotion have been analysed; the engaged back generally being flatter, and saddle trees and panels designed to accommodate this.

Riders have become far more discerning in terms of saddle choice. Many competition riders now have two saddles - a jump and a dressage saddle.

“Ambitious riders of all disciplines are quick to observe changes to equipment of the top athletes in their sport - and want to replicate.”

RIDERS’ AMBITIONS

The general-purpose (GP) saddle still has its place, depending on the aspirations of the rider. I tend to see a demand for Pony Club GP saddles, but rarely am I asked for a true GP saddle for an adult as, by then, they have decided their discipline. Or if wanting to do everything, a GP/jump is very popular.

There is a huge increase in riders with aspiration - and from a wide spectrum of ages! Not many sports can boast this.

Ambitious riders of all disciplines are quick to observe changes to equipment of the top athletes in their sport - and want to replicate. Clever marketing and sponsorships are ensuring that the grass roots know what saddle brand top riders are using. This is big commercial business.

Saddle sponsorships of the coaches and riders heavily influence the brands these riders choose - sometimes a mistake as one brand cannot possibly suit all. Many SMS Qualified Saddle Fitters pick up the fallout when this goes wrong.

As expectations and aspirations of riders from Pony Club age through to adulthood have increased, more and more is being asked of everyday equines starting at grass roots.

The day of the old fashioned ‘all-rounder’ seems to have ended as evidenced by sales adverts suggesting a horse’s potential to be trained to x level at dressage, show jumping or eventing, or its achievements listed on the horse’s personal curriculum vitae.

MANUFACTURERS USING RESEARCH

The impact of this has borne witness to saddle manufacturers rethinking product lines. Saddle ranges seem to be focused on discipline specific saddles that give marginal gain, to increase the chance of the sought-after red rosette.

Riders’ requirements have become more specific; for example, pelvis and leg position/freedom has become critical. The balance of the saddle, space in the seat and angle, and consistency and length of the knee blocks are all aspects the rider and saddle fitter need to consider for optimum rider balance to encourage the horse and rider centre of mass to be synchronous.

The more balanced the rider, and the more knee blocks absorb dynamic rider kinematics, the greater the range of movement of the horse.

This has been investigated by research conducted in 2021 by R. Murray; V. Fairfax; M. Fisher and R. MacKechnie-Guire (2021) who researched “Could saddle knee-block design influence the kinematics of the equine thoracolumbar spine in elite sports horses?”

The research went on to prove that, in their study, knee-block design influences the movement of the horse’s back.

Research such as this is then disseminated to the saddle fitter workforce who can harness this knowledge and optimise equine ridden performance, using science to back up what they see anecdotally.

CRYSTALS AND MOCK-CROC

Consumer demand for greater personalisation and options of a visual nature is a more recent phenomenon.

‘Matchy-matchy’ saddles to team colours, crystals, mock croc, patent, coloured piping, leather colours and leather textures are all seen nowadays on dressage saddles, plus individual coloured piping designs on jump saddles. Of course, there are still the traditionalists who prefer no ‘extra’ detail.

I dread to think what the classical riders of 100 years ago would have thought of the blinged-up dressage saddles seen today!

Although, at the Spanish Riding School, the fully trained stallions wear a gold-plated crupper and breastplate called a Goldzeug, and gold-plated double bridles for performances.

CONSUMER RIGHTS

From a consumer perspective, rights to return post-sale a bespoke saddle with personalisation is far more limiting. The definition of ‘a bespoke’ is not part of the supplier’s standard range of goods and which have been manufactured to the customer’s specific order, design or specification.

Having a bright pink saddle returned on ‘day 13’ post-purchase because the client has changed their mind and no longer likes the colour does not bear thinking about… So at least consumer law protects the supplier here.

CONTINUED OVER THE PAGE

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 31

ETN | CPD FEATURE

Photo: gabriel12/Shutterstock.com

SMS CPD QUIZ

SMS CP D QUIZ DECEM BE 2022 E R TN

HAVING READ THE FEATURE, TEST YOUR KNOWLEDGE BY SELECTING THE CORRECT ANSWERS.

If racing is looking into saddle research and development, it might be kept under wraps for competitive advantage.

RACING AND POLO

Other discipline specific saddles are supported by manufacturers too. Endurance saddles, polo saddles, racing saddles, vaulting saddles, mounted games, side-saddle, Western saddles, horse ball, polo crosse - the peak forces through these saddles are immense at times.

In all my years as a saddle fitter, I have been to only two racing yards, seen one mounted games pony, and one polo crosse pony.

And on doing a straw poll with colleagues, it seems I’m not alone.

Given the dearth of stock of these discipline specific saddles, it is no wonder what we tend to observe is ‘making do and mending’.

And rarely are riders getting these saddles checked for fit - which has its own implications. Given small alterations make a big difference, I wonder why not?

An additional consideration is the financial cost of these sports - racing and polo in particular. It’s interesting that investment into saddle design has not been that apparent.

The difference in stride length of a racehorse not impeded by too narrow a tree point could make a vast difference. A more supportive force absorbing saddle for a polo pony with a male adult rider could enable quicker turns on the polo field. If these disciplines are looking into research and development, they might well be keeping it under wraps for competitive advantage!

TAKING WELFARE SERIOUSLY

There’s no doubt that saddle design development is an area that will continue to develop - in some disciplines far more than others.

Research and product development must continue to improve and further the welfare, performance and longevity of a horse’s ridden life.

And the message must get out there to the general public that we take the welfare of our horses very seriously indeed. This is what drives our quest for progress.

And who knows, we might yet see a Nike or Adidas saddle design in years to come.

Reference: BEVA Congress 2021 https://beva.onlinelibrary.wiley.com/doi/10.1111/evj.15_13492?af=R About the author: Steph Bradley, the proprietor of Freedom Saddlery, is an SMS qualified Master Saddle Fitter, Master Saddle Fitting Consultant (MSFC) and a UK Level 3 Riding Coach, BHS Accredited Professional Coach and BETA Retail Member.

32 | EQUESTRIAN TRADE NEWS DECEMBER 2022

1. What year was The Society of Master Saddlers (SMS) established? a.

1904 b.

2012 c.

1966 d.

1995 2. When do the oldest surviving records of a Guild of Saddlers in London date back to? a. circa 1160 AD b. circa 1260 AD c. circa 1900 d. circa 760 BC 3. When was the SMS Saddle Fitting Qualification introduced? a.

1904 b.

2012 c.

1966 d.

1995 4. What metal is used on the tack for performances of the Spanish Riding School’s trained stallions? a.

Gold plate b.

Silver plate c.

Platinum d.

Bronze 5. Can consumers return bespoke items under the 14-day cooling off period? a.

Yes b.

No 6. What part of the saddle did Murray et al (2021) research? a.

Panels b.

Tree width c.

Knee blocks d.

Pommel height 7. What does the initials GP refer to when related to saddle type? a.

General Practitioner b.

General Petraeus c.

General Purpose d.

General Protocol SADDLE FITTERS: Go to www.equestriantradenews.com to answer the quiz questions online. Don’t forget to log your achievement on your own CPD file as supplied by the SMS. Successful completion is worth 30 minutes’ training time. Please direct any queries to enquiries@mastersaddlers.co.uk

WWW.EQUESTRIANTRADENEWS.COM

Challenging Conditions demand premium leather care Absorbine® offers an array of leather care products designed to help your leather last longer by reviving and protecting it from the inside out. Ÿ

Leather Therapy®, an innovative system that deep cleans, conditions and even lets you clean leather in the washing machine.

Ÿ

Leather Therapy Restorer & Conditioner protects leather from damp especially during storage.

Ÿ

Horseman’s One Step® is a quick all-in-one cleaner and conditioner.

Available from your regular Absorbine® supplier. absorbine.co.uk

ETN_Dec_2022_148x210_WFYLeather 08/11/22

BECOME A

BETA MEMBER Ensure your customers shop with confidence where they see these signs

QUALITY MARKS

MEMBERSHIP TYPES

Join the BETA family to strengthen & grow your business.

For more information email info@beta-uk.org or call 01937 587062

ETN | SPECIAL REPORT

Christian Williams: A racing life National Hunt trainer Christian Williams produces happy, healthy winners on the sands and dunes of Glamorgan’s heritage coast. He talks to ETN about his business operation, honing his horses’ performance and the products he prefers.

Uphill pulls and fresh air is great for training staying ‘chasers.

ETN: As a top trainer of long distance chasers, you must be looking to use the right products to achieve the best results on your horses. What makes you choose NAF supplements and care products for your Ogmore Farm operation?

Christian Williams: I’ve known Sammy Martin, NAF’s racing manager, for many years and when I started training from Ogmore, it was a natural step for us to work together.

Relationships are built on trust and Sammy explained to me exactly how the different products may help support different performance limitations and further an individual’s career by helping them utilise natural capabilities. Since then, we’ve built up a good relationship with the team at NAF who are always at hand to answer our nutritional questions, thanks to their wide-reaching and experienced team.

The proof is in the pudding. For example, when we gastroscope, nearly 95% of our horses are completely spotless thanks to NAF’s product recommendations. We have used those products since the beginning

of our relationship with NAF and it showed when we started to get good results when running the horses.

I know that our horses are freakishly clean compared to other yards.

When it comes to running a successful racehorse training operation, how much do you attribute to being a horseman and how much to being a businessman?

Ultimately, you need both to be successful.

It’s vital that you have good horsemanship to start with. This will help you to understand each individual enabling you to get the best out of them, giving them every chance.

I’m lucky to have a team of excellent riders, and myself and my brother Nicky have been around horses since we were small.

I’m ambitious and want to train more horses and more winners each season and be a successful operation. With that comes more commercial decisions and business management, but I’m lucky to be surrounded by good people, good owners,

34 | EQUESTRIAN TRADE NEWS DECEMBER 2022

As a trainer, I get involved with the horses and attached to them, so it obviously means more when they win, says Christian Williams.

good friends, so there’s plenty of advice and help there for me.

How ‘hands-on’ are you with the horses you train? Do you still ride?

I don’t ride as much now. I can organise things better and see more if I’m on the ground. I can’t ride every horse, so you have to relinquish that responsibility and trust your team. I enjoy sitting on horses now and again but I’ve got a good team of staff in place and I like to think they know how I would act in certain situations.

WWW.EQUESTRIANTRADENEWS.COM

V CO ER O ST RY

The Ogmore Farm team uses the natural facilities to train their horses.

With the yard’s profile growing due to some of the big winners we’ve had, there are more and more people at the yard in the mornings. This is easier to manage if I’m on the ground conducting operations and answering questions.

You were a big winner in the saddle – having ridden more than 100 for Paul Nicholls - before turning to training. Which gives you the biggest buzz – a winner as a jockey or a trainer?

Far more as a trainer. You spend more time with the horses and appreciate the business side, working with our family to make it a real family affair.

As a jockey, you turn up at the racecourse and could be sitting on a horse that you have never seen before. You jump off after the race and then may never see the horse again.

When training horses, I wake up in the morning and feed them; then I train with them and take them to the races. I then bring them home from the races, feed them in the evening and put them to bed every night. I am far more involved and far more attached to them, so it obviously means more when they win.

You famously get horses fit using the natural surroundings of Ogmore Farm; the river, the sea and the sand dunes. Does the natural theme also fit your philosophy when it comes to training, feeding and caring for horses?

Yes, we’re confident in what we do and adapt to the training facilities available to us.

We previously got good results on a two-and-a-half-furlong carpet gallop, which is a quick surface. However, you need to go faster on it to get horses fit and when we moved to Ogmore we just trained the horses on the beach in deep sand. So you have two completely different training scenarios, but both have similar results.

We’re lucky where we train, on the deep sand we train horses in a slower rhythm and it does seem to work.

Do you have a favourite horse?

Aw, that’s a tricky one! We have been so lucky… Potters Corner [Welsh and Midlands National Winner 2019] is obviously a great horse and people said we would never ever get another like him. That was until Cap Du Nord turned up; he has won over £200,000 in prize money in three years.

Limited Reserve won five ITV races, Win My Wings won the Eider Chase and the Scottish National - races I couldn’t win as a jockey. It was great to win them with her; Win My Wings is only a little mare who was purchased cheaply for a big supporter of mine who has owned horses from our inception.

Then our great character at home who loves his racing, Kitty’s Light [runner-up in the 2022 Scottish National]. Although we’re

WWW.EQUESTRIANTRADENEWS.COM

still waiting to win a big race with him, we have owned him since he was a yearling.

It would be very hard to pick out certain horses… but I suppose Potters Corner would come top of the list.

Which NAF products have proven to be particularly useful for your stable stars like Potters Corner and Win My Wings?

We use so many on a daily basis.

We feed GastroForm and CleanWind every single day. They are so easy to feed and palatable, fitting in with our routine and their diet well.

Rapid Recovery is drenched after strenuous work with the addition of ElectroSalts to replace the valuable sweat losses. For those travelling long distances to perform we take the Rapid Recovery and CleanWind with us.

We also use loads of the products in NAF’s care range. Some of our favourites are the Show Off and Teatree Oil Shampoos as well as Silky Mane & Tail D-Tangler.

Which Ogmore Farm trained horses are ones to watch this season?

I’m hopeful the obvious ones will have their one big win again this season.

We have got so many youngsters coming through. Unspeakable is a horse with a good staying chase pedigree, he will run in hurdle races first and will hopefully be a nice horse for next season.

Sister Sophie has run a lovely race, she is a six-year-old so she is ready to kick on with. She ran well at Chepstow first time out and will be a good chasing mare.

Not Long Left was meant to run at Fos Las but the ground is just a bit quick currently.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 35

ETN | SUPPORT FOR RETAILERS

Are you getting the right help?

Kathryn Jaquet, Managing Director of RB Equestrian, reveals ways in which suppliers and retailers can work together to increase sales

S

uppliers are always keen to work with their retailers to help keep brands relevant and desirable to customers. To ensure you get the maximum impact from any collaboration you’ll need to work closely together, but consider some of these options to help drive sales for you both.

PROMOTIONS

National promotions from suppliers may include things like ‘money off’ or ‘buy one get one free’ schemes. Designed to increase sales, they don’t always guarantee success. Put simply, if consumers don’t want a product, it doesn’t matter how cheap it is. Equally, you may find yourself merely selling the same number of products as you normally would, just at a lower price. To be successful, make sure you’re getting all the support from the supplier that is available. More often than not there will be graphics, blog content and in-store point of sale that you can access to really push any promotion.

As a retailer it’s always worth talking to a supplier about targeted promotions for your store. This needs to be collaborative but if you’re launching a new product or trying to invigorate an older product speak to the supplier to see if they can offer any discounts. You may have to commit to buying a larger number of a product than normal to get a discount, but it might be worthwhile if you want to move people over to a brand for longer-term reasons (better margins, more exclusivity, easier supplier to deal with, for example).

TRAINING AND BRAND AWARENESS

Getting your suppliers in-store (or in-warehouse) to either interact directly with end consumers or offer staff training is important and ideas might include: • Giving talks for customers. You get positive reinforcement of your brand as a retailer (offering education to your customers) as does the supplier, both of which will help to create brand loyalty (for you and the supplier) longer term.

• Holding brand days where suppliers come in to meet customers, talk about their products and help you sell. These are particularly valuable when it comes to new brands or high cost/ technical products.

• Offering staff training using suppliers’ expertise. Many will do in-store training and some have online training portals which you and your team can access at times to Hangers offer a neater appearance suit you.

36 | EQUESTRIAN TRADE NEWS DECEMBER 2022

DISPLAY AND BRANDING

Only really relevant for in-store, display and branding includes point of sale, branded stands and hangers, shelf talkers and product cards. It can really help to sell a product, particularly when the store is busy and you don’t have the time to spend with each customer talking about individual products. When it comes to using display and branding, consider the following ideas…

• Hangers for premium clothing brands, which gives a brand clear identity in store and makes everything look uniform and tidy.

• Branded stands. Although they aren’t for everyone, as you need to make sure your store has its own brand identity, they can be useful for making key products stand out, particularly if they’re expensive or technically complicated.

• Point of sale (PoS). This involves speaking to your suppliers about bespoke PoS as one size doesn’t always fit all. Suppliers shouldn’t spend loads of money on generic items that are more likely to end up in a storeroom than on the shop floor.

Sometimes bespoke branding can be cost-effective and it’s much better to have something that fits into a particular store and remains in place than goes straight in the bin! Infographics (for more complicated products like electric fencing) and product ‘talkers’ that identify key benefits of a product can be useful. Always ask as it’s amazing what some suppliers can do.

• Merchandising. Many suppliers have merchandisers who can WWW.EQUESTRIANTRADENEWS.COM

SUPPORT FOR RETAILERS | ETN

have a tidy up when they’re in store. Talk to them so you both know what you’re expecting. A good merchandiser can change a display from average to awesome.

DIGITAL SUPPORT

Lots of suppliers have a bank of images already formatted for social or web. Don’t wait for them to tell you about this – ask. The rep or agent you see may not know it even exists!

It’s worth seeing whether a supplier has an in-house marketing team who can create website banners or social media posts for you. Often they’re able to get something done much more quickly and professionally than you could, particularly if you’re not an expert when it comes to design.

Lots of firms create blog content that they’re happy for you to share on your site. Make sure they’re relevant to you and speak in a ‘voice’ that sounds like your company – and make sure you stock the products they promote in the body of the blog.

DON’T FORGET…

And finally, check that your details are correct on your suppliers’ websites. Do they have your logo and a link to your website or social pages? Also, if you’re thinking about taking on a new product or new supplier, will they work with you to spread the cost of a payment plan?”

WWW.EQUESTRIANTRADENEWS.COM

Take home message

As a final takeaway, be proactive. Some suppliers are great at keeping you up to date, others not so much. You’ll never know what’s available if you don’t ask. Also, maintain your own brand identity – the most valuable brand you stock is your own so make sure whatever support you get (instore or online) works with your own identity.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 37

ETN | SUPPORT FOR RETAILERS

Your success is our success…

ETN discovers how leading suppliers support their stockists.

PUTTING PRODUCTS ON PARADE

Stubbs England is well-known for equipping stable yards. The Nottinghamshire based company can also spruce up your store with British-made merchandising aids.

Bridles on show This bridle display was inspired by the Worshipful Company of Saddlers in their quest to display entries for the National Saddlery Competition.

It creates a dramatic focal point with a real horseshoe for stability and heavy-duty, curved steel head support. Stubbyfine coated to protect wooden or glass counter tops, it’s a perfect partner to Stubbs’ horse leg stand and hat display stand.

Show those saddles For impressive saddle displays, Stubbs has designed this stand which safely carries 16 units.

Easy to assemble in five minutes, with no tools required, its cleverly designed legs can cope on partially uneven floors without adjustment. A great tool for travelling saddle fitters, it packs easily into a car.

Horse in the house Your customers will warm to life-like horse mannequins from Stubbs; they really bring a shop display or show stand to life.

Each well-groomed equine has an opening jaw to take a bit. The correct anatomical design enables highly effective displays of rugs and saddlery.

Of fibreglass construction, the horses come in black, brown and white, and are finished in emulsion paint for easy touching-up or repainting. The synthetic manes and tails are in black only.

Note that Stubbs’ model horses are not suitable for sitting on – but on the plus side, they don’t need feeding or mucking out, either.

Battling on your behalf

Leading wholesaler Battles distributes most of the major animal health, equestrian and pet care brands, the majority of which are available via a next-day delivery service.

The Lincoln based company’s own brands include Hy Equestrian, Little Rider, Coldstream Equestrian, Lincoln Horse Care, Supreme Products, Battles, Benji & Flo and Agrimark.

Battles says it’s proud to have an outstanding customer service team and committed business development managers to assist with orders and queries.

Alongside this, Battles offers retailer initiatives such as monthly offers and loyalty schemes.

In addition, support is available via seasonal/annual catalogues, POS, a dedicated showroom, plus an online image bank with a variety of studio/lifestyle images, graphics and videos for retailers to use.

38 | EQUESTRIAN TRADE NEWS DECEMBER 2022

Where retailers come first…

Irish company Horse First supplies its nutritional supplements to stockists and stores throughout the UK and Ireland.

Its fast and free shipping service – a bonus in uncertain times - is currently proving popular with retail customers.

Horse First offers a comprehensive after-sales service. Support includes nationwide advertising campaigns and competitions on social media, backed up by a variety of POS materials such as brochures, leaflets, banners and stands to enhance your in-store display.

There’s a dedicated trade area on Horse First’s website where you can download ready-to-use adverts for publication as well as up-to-date social media posts for all platforms.

“We aim to make it fast and easy for you to effectively promote our products,” is the company’s mantra.

The Horse First team can arrange in-person visits to stores for staff training, open evenings and expert advice on every aspect of the brand’s product range.

“Stability and reliability are the backbone of our success in the industry,” says the company.

“We provide solid, practical support at every level and have built many successful, long-standing relationships over the years - providing the trade with the efficient service they expect, thus ensuring repeat orders.

“We pride ourselves on our excellent communication line, aiming to respond to all email and phone enquiries within 24 hours.”

KNOWLEDGE EQUALS SALES

Blue Chip recently introduced a new staff training programme.

Available online and in store, there are three levels to encourage everyone to get involved.

For specific nutritional queries, there’s always help at the end of the phone or on email.

Blue Chip has offers running every month throughout the year and PoS support from branded shelving to promotional items for open days – such as these eye-catching balloons.

To help you promote its products to your customers, Blue Chip can provide imagery for social, email and web content, good quality images for print material and blog content for stockists to share on their own platforms.

WWW.EQUESTRIANTRADENEWS.COM

SUPPORT FOR RETAILERS | ETN

DROP SHIPPING OFFERED Looking for a way to help smooth customers’ pre-Christmas buying?

Drop shipping can be a great solution, especially for those who leave giftgetting a bit late.

Liz Hayman, managing director of Equetech, explains how drop shipping works at the British equestrian fashion label.

“As a retailer, you log into our trade portal and add the product(s) you would like to drop ship to a customer.

“At the checkout, you change the address to your customer’s address, and submit the order. All documents/ invoices are emailed directly to the retailer, so the customer receives no sensitive information.”

Equetech offers drop shipping as a free service via its trade portal. Orders over £99 net are carriage free.

“It’s only available to retailers who have filled in our drop ship application form, as we would be using third party information to process orders, so this enables GDPR compliance,” adds Liz. “The service is good for preChristmas gifts. But in light of recent disruptions to delivery services,

timescales should always be extended coming into the Christmas period."

Equetech also offers 30-day accounts (credit reference dependant), a trade portal, web ready images, automatic stock update to your website with Citrus-Lime, brochures and daily stock reports by email.

Swap unsold stock for free

BETTALIFE is offering stockists the opportunity to swap unsold stock free of charge – provided it’s undamaged, clean and in sellable condition.

The company will also exchange shortdated products for ones with a longer expiry date.

Although customers are bound to love its range, says BETTALIFE, offering this flexibility - along with 28 days to settle accounts means retailers feel supported in their decision to stock the products.

In addition, BETTALIFE’s 100% money back guarantee, available on all products, is settled directly with the customer. Therefore retailers maintain the margin on sold products, even if the customer is not satisfied.

BETTALIFE has a compact range, offering high margins across minimal shelf space. It provides POS including shelf runners, posters, brochures and in-store competition materials, plus vouchers and loyalty schemes to pass onto customers.

Staff product training is available free of charge to all new retailers, with ongoing training and support as the product ranges develop.

BETA

COURSES Rider safety equipment, Lorinery, Feed, Social media and more...

Register your interest at info@beta-uk.org for upcoming dates

ETN | SPECIAL REPORT

Six out of 10 riders suffer from depression following a concussive fall Following on from World Mental Health Day on 10th October, riding helmet manufacturer Charles Owen has revealed staggering findings in a landmark study that investigated mental health in horse riders.

T

he study, which was conducted in 2021 by University of Sussex MSc student Charlotte Ricca, involved 1,007 riders, who were willing to share sensitive information about their mental health. Charlotte comments: “We were amazed by the number of riders willing to participate. The fact they were happy to share this information has enabled us to uncover a serious issue facing the equestrian industry today.”

Participants were asked to disclose details of any falls they’d had in the past 12 months and the study went on to evaluate their mental health before and after the fall, as well as in the most recent two-week period during the study.

40 | EQUESTRIAN TRADE NEWS DECEMBER 2022

The study (which was measured using an industry standard test PHQ-9, Kroenke et al, 2001) found that 58% of concussed participants reported a significant increase in depression and anxiety scores after their fall. The more severe the head injury, the more severe the symptoms of depression and anxiety. Results also found that 30% of riders who suffered from depression had prolonged mental health problems, with some suffering for up to a year following an accident.

Head of Innovation at Charles Owen, Matt Stewart, explains: “Our study has replicated what has been found across other studies in sport, particularly those in rugby and American football WWW.EQUESTRIANTRADENEWS.COM

SPECIAL REPORT | ETN where 28% of professional NFL players have serious cognitive impairment as a result of concussion. An accident in horse riding has the potential to involve higher forces than other sports so it’s a fascinating area to study.”

Explaining why there may be a correlation between concussion and mental health, Matt continues: “Our brain doesn’t have protective mechanisms to take severe blows. When we experience an impact to the head it’s believed certain proteins are released, which impair normal brain function. A human will be concussed at 70g acceleration. Horse riding accidents can have accelerations of up to 500g, which would be life threatening on an un-helmeted head. Helmets aim to reduce the peak G below 250g which is below life threatening levels.”

RECOGNISING THE SIGNS OF MENTAL HEALTH

The findings of the study were released as part of a ‘Helmet Safety for Mental Health’ video campaign, launched in May 2022 in conjunction with Riders Minds, a mental health charity.

Victoria Wright, Director of Riders Minds, says: “We’re thrilled to be partnering with Charles Owen on this campaign. We think this study is an important first step in what we hope will become a bigger area of study in the equestrian industry.

“Riders Minds found that 25% of riders have suffered from depression, which indicates that riders who have experienced five or more concussions are twice as likely to suffer from a mental health condition as a result. Our research also suggests that this doesn’t always happen immediately and can occur six months to a year after the incident.

“With the help of Charles Owen, we are developing a set of tools to identify problems early on and recognise the warning signs to look out for, which will support those suffering.”

“Riders Minds found that 25% of riders have suffered from depression”

STAY WELL PROTECTED

Charles Owen encourages horse riders to replace their helmet after every accident (don’t forget helmet damage is often hidden) and to replace them every three to five years, depending on how often they are worn. Helmets should ideally carry the British kitemark with PAS015:2011 standard (involving stricter tests than other standards) to ensure their physical and mental health is as well protected as possible.

You can join Charles Owen and Riders Minds in raising awareness of this issue by sharing the hashtag #togetherwecan. Or, if you know anyone needing support or advice about mental health, call Riders

WWW.EQUESTRIANTRADENEWS.COM

Minds confidentially on 0300 102 1540, text 07860 065 202 or speak to your health professional. The Riders Minds’ helpline is open 24 hours a day, seven days a week.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 41

ETN | CPD FEATURE ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

TIPS FOR TACKLING WINTER WEIGHT LOSS IN SENIOR HORSES

By Sarah Nelson, nutritionist at Spillers

A

geing is highly individual and while some senior horses maintain healthy and active lives well into their twenties or even thirties, others show signs of ageing by their mid-

teens.

As a result, there’s no one-size-fits-all approach for tackling or preventing weight loss. Improving your knowledge of the many factors at play will help you to offer customers the best possible advice this winter.

IDENTIFYING THE CAUSE

Senior horses may lose weight for a number of reasons so it’s important to ensure underlying clinical conditions can be ruled out.

In healthy horses with good teeth, nutritional management should focus on providing ad lib forage (as much as the horse/ pony will eat) and supplying additional energy or ‘calories’ through appropriate feed.

Research has shown that feeding a meal high in starch and/or sugar may lead to an exaggerated insulin response, even in healthy senior horses. In practice, this means choosing feeds containing low or restricted levels of starch and sugar, which may be beneficial for all senior horses. Being proactive is by far the best strategy and allowing poor doers to enter the winter at a body condition score of 6/9 (provided they are not laminitic) may help to buffer excess weight loss.

Photos: Jon Stroud

TROUBLESOME TEETH

Dental issues, which include lost or worn teeth, diastemas (gaps between the teeth), inflamed gums and even arthritis of the jaw may lead to weight loss as well as digestive issues such as choke, loose droppings and colic.

Older horses may need more frequent dental check-ups, but owners should look out for any signs of pain or difficulty chewing between visits which (in addition to weight loss and digestive issues) include: • Quidding • Reluctance or refusal to eat • Bad breath 42 | EQUESTRIAN TRADE NEWS DECEMBER 2022

• Obvious pain or discomfort when eating or always chewing on one side • Facial swellings • Long fibre, whole cereal grains or partially/ undigested feed in droppings • Reluctance to accept the bit and/or changes in ridden Regular dental checks are important for senior behaviour horses to ensure they can make the most of The most suitable their feed. feed(s) will vary between individuals and will depend, amongst other factors, on the dental issue(s) involved and whether a replacement for ‘bucket feed’ and/ or forage is needed. Soft, short chopped fibres may be suitable for some, while others may need a mash, potentially to replace 100% of their diet.

MASHES

The majority of cubes and pellets can be soaked before feeding but quick-soaking mashes may be a more convenient option. Some products are suitable to feed as a replacement for compound feed (mix and cubes) while others can be fed as a full or partial replacement for hay/ forage.

Regardless of the product used, owners should weigh their feeds before soaking – the increase in volume post-soaking can make it easy to over-estimate how much is fed.

Using warm water can speed-up the soaking time and may be preferred by some seniors, especially those with sensitive teeth. If you suffer from sensitive teeth yourself, the last thing you want to do is tuck into an ice-cream!

WWW.EQUESTRIANTRADENEWS.COM

CPD FEATURE | ETN

Horses age at different rates. So there’s no one-size-fits-all solution when it comes to diet.

TIPS FOR FEEDING A HAY/FORAGE REPLACER

• Forage replacers are essential for those unable to manage long fibre (grass, hay and haylage) • Where possible, include short chopped fibre to increase eating time/chewing as this supports gastric health and mental wellbeing • Quick-soaking mashes are ideal for those who can no longer manage short chopped fibre or cubes • Some products are suitable for feeding as full hay replacers whilst others, including unmolassed sugar beet, alfalfa and grass nuts, are only suitable for feeding as partial forage replacers • Remember, grass-based products may be high in water soluble carbohydrate (WSC) or ‘sugar’, even if they are molasses free • Hay replacers should ideally be divided into a minimum of four meals for horses without access to grazing • Some horses learn to regulate their intake but small, frequent meals and dividing rations between multiple buckets may help to encourage ‘grazing’ • Horses fed hay replacers may need to be separated from their field companions at mealtimes to prevent ‘sharing’ or bullying

LAMINITIS

A diet low in non-structural carbohydrate (NSC) or ‘starch and sugar’ is key to managing those prone to laminitis. In general, this means restricting or removing grazing, choosing fibre-based feeds and ideally feeding a low WSC hay or a hay replacer low in starch and sugar.

Feeds high in oil provide an excellent alternative to cereal-based feeds for those who need additional calories – oil is approximately

2.5 times higher in calories compared to cereal grains but starch and sugar free! Speak to a nutritionist before giving specific advice, especially in cases of severe insulin dysregulation.

Although spring and autumn are ‘high risk’ in terms of grazing, winter pasture may present a hidden danger for laminitics too, especially when exposed to bright sunlight in conjunction with cold temperatures. Grass will continue to photosynthesise (and therefore produce sugar) whenever the sun is shinning but is unable grow when the temperature drops below 5°C, causing potentially high levels of WSC to accumulate.

PPID

Horses and ponies with PPID (pituitary pars intermedia dysfunction) or ‘Cushing’s syndrome’ may be at increased risk of laminitis, especially if they have insulin dysregulation, so not all ‘conditioning feeds’ will be suitable.

A heavy worm burden can lead to weight loss in horses of all ages but seniors with PPID may have increased faecal egg counts and require more frequent monitoring and/or treatment.

TEMPERATURE CONTROL

Ensuring poor doers are appropriately rugged will help to prevent them wasting valuable energy (calories) keeping warm.

That said, older horses may have difficulty regulating their body temperature and as a result, need their rugs changing more frequently, especially if the weather is changeable or unseasonably mild. Getting too hot can reduce appetite, especially in horses and ponies with PPID and may contribute to weight loss.

CPD QUIZ OVER THE PAGE

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 43

ETN | CPD FEATURE FUSSY FEEDERS

If underlying clinical conditions have been ruled out, owners may wish to try adding warm water or herbs such as garlic, mint or fenugreek to their horse’s feed. Alternatively, consider recommending a suitable feed that already contains an added flavour.

HERD DYNAMICS

Horses benefit in many ways by living in a herd environment but as they get older, they may be pushed down the pecking order by younger horses which means they may lose out when it comes to feed, water and shelter.

Owners should choose field companions carefully, look out for signs of bullying and feed horses separately if needed. Ideally a large water trough or more than one water supply should be provided in the field too.

Rugging senior horses can help them preserve energy. However, some become reluctant to eat if they’re too hot.

REDUCED APPETITE

Dental issues and a number of underlying clinical conditions can cause horses to go off their feed or forage.

Pain from general joint disease can affect appetite as well as overall welfare so owners should discuss a pain management programme with their vet. Arthritis in the neck or forelimbs may make grazing or lowering the head uncomfortable, so it may be helpful to suggest your customers try offering feed, forage and water from raised buckets, mangers and troughs.

Changes in routine or being separated from companions can make some seniors reluctant to tuck into their feed or forage while others simply become fussy with age.

MONITORING IS KEY!

Paying close attention to their horse’s weight, body condition and behaviour will help owners to identify whether any changes in diet or management may be needed, so suggest customers monitor bodyweight weekly and body condition score fortnightly.

While some loss of muscle often occurs with weight loss, it’s important to remember that body condition scoring is an assessment of fat, not muscle/topline. In general, muscle feels firm and fat feels soft but a loss of muscle mass in senior horses can sometimes be mistaken for a loss of body fat.

Those with PPID may have regional fat deposits such as a large crest or fat pads on the loins despite being thin over-all. This can sometimes be mistaken for generalised obesity and lead to the diet being restricted too severely. Remember that rugs and thick winter coats can hide a multitude of sins!

RAMA CPD QUIZ

SELECT YOUR ANSWERS AND SUBMIT THEM AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION

1. Long fibre is a term used to describe a.

Grass, hay and haylage b.

Hay and haylage c.

Chaff, hay and haylage 2. Body condition scoring is an assessment of a.

Body fat b.

Muscle development/topline c.

Body fat and muscle tone 3. Mashes and other soaked feeds should be weighed a.

After soaking b.

Before soaking c.

Before and after soaking 4. Feeds for horses and ponies prone to laminitis should be low in a.

Sugar and starch b.

Sugar, starch and protein c.

Sugar

5. Hay replacers for those without access to grazing should be divided into a minimum of a.

Two meals b.

Three meals c.

Four meals 6. Bodyweight should ideally be monitored a.

Daily b.

Weekly c.

Monthly 7. Which of the following may lead to senior horses/ponies being reluctant to eat? a.

Being separated from companions b.

Dental issues c.

Pain from arthritis in the neck or forelimbs d.

Getting too hot e.

All of the above

RAMA CP Questio D n (nutritio s n ) Decem ber 202 2 ETN

8. PPID is an acronym for a.

Pituitary pars intermedia dysfunction b.

Pituitary pars intermedia dysregulation c.

Pituitary pars intermedia disability 9. Unmolassed sugar beet and alfalfa are a.

Unsuitable for feeding as hay replacer b.

Suitable for feeding as a partial replacement for forage c.

Suitable for feeding as complete replacement for forage 10. Compared to cereal grains, oil is approximately a.

1.5 times higher in energy b.

2.5 times higher in energy c.

5 times higher in energy

SUBMIT YOUR ANSWERS ONLINE AT WWW.EQUESTRIANTRADENEWS.COM UNDER THE CPD SECTION.

44 | EQUESTRIAN TRADE NEWS DECEMBER 2022

WWW.EQUESTRIANTRADENEWS.COM

SOCIAL MEDIA MATTERS | ETN

Hitting the right note Ever-changing prime ministers, a cost-of-living crisis and ongoing Ukraine war… and that’s before we look at issues in our immediate worlds. When global or local events take a turn, what should your brand post on social media, asks Rhea Freeman.

W

ho’d have thought that Christmas would be a handle-with-care situation? But with the cost of living continuing to climb, is it OK to promote expensive products?

My answer is always yes. While costs are something of which to be aware in the language you use on social media, you’re not making people buy any product.

Your posts are used as a tool to alert people to a product’s existence; and while it’s important to be careful with your wording and not be insensitive, there will always be products or services that are out of reach of some…

THE NEWS

Steer clear of current affairs and politics on social media.

CHECK THE DETAILS…

It’s important with everything you share on social media, but if you decide to share something sensitive, check your sources and share links as reference.

No one needs to be reading fake news. And you as a brand, one that’s working hard to become the thought leader/trusted supplier in your space, don’t need people poking holes in your posts.

DEATHS…

The death of HM Queen Elizabeth II was a moment we’ll never forget. Not only was she an incredible leader, but her passion for equestrianism was so strong that the equestrian community felt the loss on another level too.

At the time, some brands posted consistently through the mourning period, some stopped until after the funeral, some paused for the first few days.

What was the right course of action? Well, it was what was right for your brand and your followers. I didn’t see any pushback on any posts, regardless of the decision a company made.

At times like this, the situation needs to be assessed, the feeling of customers recognised and an appropriate plan for your brand implemented.

The golden rule is that it’s never good to exploit a situation like this; respectful is the key word.

…THE DAY TO DAY

And last but not least, day to day situations. You might well be furious about the Royal Mail strikes, or train strikes, the way a customer behaved and so much more.

WWW.EQUESTRIANTRADENEWS.COM

You can feel however you like, but please think hard before sharing your feelings on social media.

You can explain how the postal strikes impact your delivery service, but you don’t need to rant about it or turn it into an attack.

It’s just not the place for it. Even if people agree with whatever you’ve said or typed, their opinion of you and your brand could well be adjusted, and you will alienate people with this behaviour.

As a brand on social media, it’s not just about what you say or do. It’s how what you say or do makes your customers think, feel and see your brand moving forward.

About the author: Rhea Freeman is an award-winning PR adviser and social media expert who is a Meta Certified Lead Trainer and accredited #SheMeansBusiness trainer. She provides one-to-one mentoring for brands and also runs a free Facebook group, a membership group, and produces a weekly podcast with the Small & Supercharged prefix. Find out more at www.rheafreemanpr.co.uk Rhea is also running a webinar series with BETA which includes FREE sessions for all BETA members who wish to participate and paid for sessions that are open to BETA members and non-BETA members, although BETA members enjoy preferential rates. Find out more by contacting the BETA office.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 45

Photo: maziarz/Shutterstock.com

My general advice is to steer clear of current affairs and politics on social media.

If you and your brand feel hugely passionate about something that’s a galvanising issue - and you’re prepared to lose fans, followers and even clients for your views - then that’s one thing. But if you’re trying to ‘newsjack’ for engagement by being a bit ‘out there’, it could backfire badly.

ETN | SADDLERY AND LEATHERCARE

For the love of leather Find out what’s new in saddlery and leathercare

A head for leather

You can’t beat a good quality leather bridle and headcollar.

This pair, available exclusively from Snowhill, look luxurious yet represent fantastic value for money.

The Rhinegold Rocco Italia Milano Leather Headcollar is padded and has an adjustable noseband, dual-adjustable headpiece and throat clip.

Inlaid crystal detail on the noseband gives a really eye-catching finish. Available in pony, cob, full and extra-full sizes, the RRP is £46.95.

Anatomical bridle The Heritage Anatomical Bridle comes in flash or cavesson styles.

Made from soft leather, it offers maximum comfort around the horse’s ears, nose and cheekbones.

The anatomically-shaped, padded headpiece is designed to distribute pressure away from the sensitive area behind the ears.

There are no additional overhead straps.

This modern twist on a classic bridle has uniquely curved cheek pieces to eliminate pressure, stainless-steel fittings and a soft leather curved browband with sparkling crystal detailing.

Heritage Anatomical bridles are supplied with soft feel, grip leather reins and an additional plain browband.

Available in black and Havana, in sizes pony, cob, full and extrafull, the RRP is for the flash and cavesson styles is £104.95.

New dressage saddle put performance first

The new Selva dressage saddle from Amerigo puts the emphasis on performance.

Built on a newly developed wooden spring tree, the Selva has ‘support panels’ to optimise weight distribution and increase freedom of shoulder movement.

The seat encourages an ideal riding position, supported by new style ergonomic kneerolls. It’s designed for precise communication between horse and rider too.

Individually handcrafted in Italy, the Selva dressage saddle is available in three leather choices and in brown or black. The RRP is £5,750.

Amerigo is distributed in the UK by Zebra Products.

Build Your Own Bridle

Premier Equine’s range of separate bridle component parts allows prospective purchasers the opportunity to ‘custom fit’ a bridle.

Choosing from a selection of high quality leather headpieces, throatlashes, browbands, cheek pieces and nosebands, owners can combine their choices of to achieve the perfect fit.

46 | EQUESTRIAN TRADE NEWS DECEMBER 2022

Close contact launch

The Sportiva Jump Monoflap saddle from Bliss of London is made in England to deliver style and performance.

It’s also available as the Sportiva Eventer Monoflap with a flat seat.

The lightweight design features sumptuous leatherwork, a refined sports finish and wool flocking.

Forward flap and custom block options are available for all Sportiva Monoflap saddles, with a choice of seat size from 15” to 18.5”.

It’s available in black, cocoa and claret, with customisable trim detail and cantle designs.

A stitch in time

Leather tack should give good, safe service for many years if properly cared for.

In simplest terms, that means removing dirt and sweat which accumulates on its surface before it rots the leather and stitching.

Leather - a natural skin - then needs to be moisturised to retain its flexibility and strength.

Well maintained tack is a vital cog in keeping horse and rider safe. So alongside cleaning, riders are advised to check stitching and high-use areas – like stirrup leathers and connections to the bit – for cracks and other weaknesses.

Tack cleaning isn’t high on most horse owners’ list of favourite jobs. So products that make the process quick and easy are highly sought-after.

Take Jeffries’ Natural Leathercare Dressing. Use instructions are to wipe tack clean with a damp sponge or cloth and leave to dry naturally. Then apply the dressing sparingly and evenly to both sides of the leather. When touch-dry, buff with a cloth. Simple!

Clean and care

Your customers can trust NAF to make tack cleaning easy and effective.

With its deep cleaning formula, Sheer Luxe Leather Cleanse & Condition is easy to use and leaves a non-sticky, luxurious finish.

The RRP is £11.55 for a 500ml spray.

Sheer Luxe Leather Food feeds and nourishes tack. The rich lotion is especially useful to revitalise and moisturise recently cleaned or new leatherwork.

The RRP is £11.55 for 500ml.

Sheer Luxe Leather Balsam is an intensive conditioner designed to penetrate and nourish tack, keeping it luxuriously soft and supple.

Supplied with a free sponge, the RRP is £11.55 for 400g.

WWW.EQUESTRIANTRADENEWS.COM

SADDLERY AND LEATHERCARE | ETN

“Remarkable adjustability”

Three step solution

Designed for super cobs

Planet-friendly packaging

Erreplus was set up in Italy in 2018 by Robert Rasia, the eldest son of the Rasia saddle-making family.

Erreplus saddles launched in the UK two years ago and are distributed by Shaws Equestrian through SMS qualified saddle fitters.

The brand has dressage and jump saddles. Fine double bull leather is used for durability, while they have heat-adjustable trees. A variety of tree shapes is available.

“The saddles allow remarkable adjustability; not just with the trees and traditional flocking, but also with adjustable flaps,” explains Monty Stuart Monteith of Shaws Equestrian.

The GFS Monarch Cob range is designed for wide, shortbacked horses.

These saddles offer the X-Change gullet system, siliconized wool flock, X-Change girthing options, a polymer synthetic tree and front gusset for fit adjustment.

The GFS Flexi block Velcro system enables adjustment, change or removal for that perfect leg position. There are also multiple removable girth straps to assist in a secure and balanced fit.

To meet the needs of cobs’ conformation, this range can accommodate up to a XXXX wide gullet plate.

Lincoln Horse Care has a new three step leathercare system.

Offered as a complete leathercare set with two tack sponges and a waterproof storage bag, the RRP is £37.99.

The products are available individually too.

Step one is the Lincoln Superior Leather Cleansing Gel, a gentle pH balanced gel that deep cleans the leather without the need for water or scrubbing.

Step two is Lincoln Superior Leather Balsam+. Natural oils replenish the leather’s suppleness and strength. With a less viscous formula than the original Leather Balsam, it comes in a convenient, hygienic tube.

Step three is Superior All-Weather Leather Oil for weatherproof protection against rain, mud and sweat. Made from a lanolin-based formula with no glycerine, it protects new leather and renovates old leather to its former glory.

Lincoln is available from Battles.

Passier has moved its Saddle Soap and Lederbalsam into ecofriendly packaging made from recycled materials.

Passier Saddle Soap is gentle on leather yet penetrates deeply into the fibres for effective cleaning. It comes with a sponge.

Convenient and quick to apply, Passier Lederbalsam keeps leather smooth and supple while protecting it from wet conditions.

Update for jump saddle

Jeffries has modified its popular Sport jump saddle by introducing a lower cantle.

The Sport Jump (LC) is designed to give the rider more freedom in the saddle. Forward-cut flaps offer the same enhanced security as the original model.

The tree inside the Sport Jump (LC) has a narrow head and twist to fit sport horses and finer breeds such as Thoroughbreds, says Jeffries.

The RRP is £2,171.

WWW.EQUESTRIANTRADENEWS.COM

Revives and protects

Absorbine offers an array of products designed to revive and protect leather.

Horseman’s One Step is an all-in-one, lanolin-rich cream which cleans and conditions tack. It’s suitable for natural or synthetic leather.

Leather Therapy Wash is pH-balanced with micro suds to lift out embedded dirt, sweat and grime. It’s sprayed directly onto saddlery, and wiped off, with no need to rinse. Its action helps prevent mould and preserves stitching.

Leather Therapy Restorer and Conditioner contains rich replenishing oils to restore flexibility in dry, hard leather while inhibiting mould. It’s perfect for bringing leather back to life or when it’s going into storage.

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 47

ETN | ETN REPORTING

TURNING BACK THE PAGES…

For four decades, ETN has reported on the equestrian trade. Let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

In December 2017, ETN reported:

In December 2012, ETN reported:

l Norwegian outdoor clothing company Helly Hensen agreed to acquire Musto from investment company Phoenix Equity Partners and other shareholders. Musto was founded in 1964 by Olympic yachtsman Keith Musto. l Hunter boots was “streamlining its retail accounts” with a number of ETN readers being told FIVE that A/W 2017/18 would YEARS be their final season as AGO... stockists. Hunter said that in future it would be “working more closely with key partners.” l Bling reached new heights with the launch of Sprenger’s KK Ultra and RS Dynamic bits with sparkling Swarovski crystal embellishments at each end of the mouthpiece. l Could compression garments become the next ‘big thing’ for riders, asked Stierna. The Swedish company had introduced Nova compression riding tights to bring equestrians the same benefits found in technical gear for skiing, running and cycling.

l Your Horse Live organisers reported a bumper show with attendance up 15% year on year at 21,838 over its two days at Stoneleigh.

Traders told ETN they’d been very busy thanks to TEN a positive ‘bounce’ from YEARS Britain’s equestrian success AGO... at the summer’s London Olympics. l Patey – that bastion of traditional riding headgear – launched a hat carrying the BSI Kitemark. The new Patey Competition model was to be velvet-covered and secured with a harness. l A new internet retailer was urging UK consumers to buy in euros to get more for their money. Based in Coolane, Wicklow in Ireland, EquestrianDiscount.com was offering big name brands and leather bridles for under £25. l Consumers and merchants were bracing themselves for a horse feed price hike. The UK’s 2012 grain harvest was the poorest for 20 years following the wettest summer for some time.

In December 2002, ETN reported:

In December 1992, ETN reported:

l Around 40 jobs were under threat after Cornwall based Gul International, owner of Woof Wear, announced it was considering closing its UK manufacturing operation.

The company said it has already been importing finished travelling boots and gloves from the Far East for the past two years and that disruption to retailers would 20 be minimal.

YEARS l Paul Bentham, marketing AGO... manager of retailer Robinsons, told ETN that the internet would never replace [printed] catalogues. “People like to flick through a catalogue,” he said.

“They can read one in places they don’t have a computer – such as in the loo.” l Area sales reps spoke to ETN about their life on the road. Mary Williams, of wholesaler Westgate, said she averaged 45,000 miles per year in her Seat Alhambra, making between four and six calls on different retailers each day. She described how the arrival of the mobile phone and sat nav had made her job much easier. l Swaine Adeney Brigg opened The London Saddlery within its St James’s store selling riding wear, country clothing and accessories.

48 | EQUESTRIAN TRADE NEWS DECEMBER 2022

l Riding hats up to and including size six and three-quarters were zero-rated for VAT. Manufacturers who had long campaigned on the issue greeted the decision by HM Customs as “a victory for common sense”. The ruling meant that 22% of riding hats sold in the UK 30 became VAT-free – at a loss of YEARS AGO... £150,000 to the taxman. l A meeting of 30 retailers in the south-east called for action to stop suppliers trading with “cowboy retailers”. They said it was taking vital business from legitimate shops. “Something needs to be done,” Jeff Newnham of Horse & Rider in East Sussex told ETN. l Rupert Fairfax invited a group of equine college students to visit the Thorowgood factory to see for themselves how synthetic saddles were made. The move followed an outcry when visitors to the British Equine Event took exception to a notice displayed on the college’s stand. “Synthetic saddles may wear easily” and “adjustable trees are a gimmick” were among the messages. l Australian bushman style coats and wide-brimmed hats were all the rage that winter with Swandri and Driza-Bone being among the most popular brands. Toggi joined the trend with its new Downunder Collection which coincided with the company’s renewed sponsorship of New Zealand event rider Blyth Tait.

WWW.EQUESTRIANTRADENEWS.COM

SPECIAL REPORT | ETN

Getting more life out of leatherwork

Help your customers extend the life expectancy of their tack with advice from saddle makers Bliss of London.

A

saddle and/or bridle is likely to be one of the biggest investments your customers will make – the very best equipment that fits both horse and rider perfectly for optimum performance can cost a small fortune, and that’s before you factor in any form of customisation. It’s not just professional riders willing to fork out thousands when it comes to tack, either, and amateur owners are equally afflicted.

Therefore, it’s important to take the time to educate them on how to care for their tack appropriately and keep it looking and performing like new for longer.

Leathers are selected for their natural properties, softness and durability to offer the best performance. The intense tanning process provides leather that should require minimal initial treatment and an already broken-in feeling to optimise their use from the start. Being able to advise on the correct care will ensure customers feel the benefits of their investment for many years to come.

When leather becomes very dirty, mud and sweat should be removed with a damp cloth as soon as possible before wiping over with a cream or balsam. When leather becomes very wet, recommend allowing it WWW.EQUESTRIANTRADENEWS.COM

to air-dry slowly in a well-ventilated room.

Never put saddles by a heat source as the leather will become dry and brittle. Once the leather is dry it can then be wiped over with cream or balsam to restore suppleness.

Routine care is as important as emergency care, if not more, and you should recommend regular use of treatments such as a leather cream or balsam to nourish and moisturise the leatherwork and aid suppleness, preventing the leather from drying out and cracking.

Products containing natural oils or beeswax tend to be preferable over heavier

The natural properties of leather mean that it can withstand the elements reasonably well, but extra care needs to be taken in instances of inclement weather, heavy usage or over-exposure to mud or dirt, especially with finer leather and special finishes.

or synthetic oils, while traditional soaps are best left for when a piece of tack is extremely dirty, as overuse can strip the leather of its natural oils and affect the colouring. Products containing solvents and fixatives should be avoided, too.

Storage is often overlooked by riders, particularly as their options tend to be limited, but it’s always worth discussing.

In short, you should always advise that tack is stored in a cool, dry location with good ventilation away from heat and sunlight as extremes of heat and cold can be detrimental. Plastic should never be recommended as a storage solution as it is not a breathable material.

For leatherwork that is due to be stored away for a prolonged period, leather should be clean and dry before being covered with a breathable cloth or cover for protection.

Leather saddles or bridles in storage should be checked periodically while not being used and wiped over to prevent mould or mildew forming as this can cause damage and mark leather.

CONTINUED OVER THE PAGE

EQUESTRIAN TRADE NEWS DECEMBER 2022 | 49

ETN | SPECIAL REPORT

• With a damp cloth wipe away any excess dirt and grease and allow to dry. Only use soap if necessary.

• Remove stirrups and leathers to ensure they are thoroughly cleaned.

• Undo bridle buckles to ensure the leather is thoroughly cleaned.

• Lightly wipe an even application all over with a cloth. It’s natural for lighter coloured leathers to darken in this process but try to avoid any concentration of balm in one area.

• Buff with a clean, smooth, lint-free cloth for a perfect finish.

Specific leather treatment

There are different ways to treat different types of leather, so it is important that you can tailor your advice to the needs of each individual customer. For example...

• Solid leathers. In general, most leathers are best treated from the underside, or flesh surface, as this provides optimum absorbency. To achieve a more broken in feeling of suppleness, recommend concentrating on applying to the open underneath side as this will absorb more

than the top surface.

• Calfskin is highly oiled and will require little in the way of conditioning. Use a soft cloth damped with cream or balsam and wipe it across the top surface rather than rubbing it in. It’s natural for calf leathers to darken in this process, but particular care should be taken when dealing with lighter colours • Nubuck can be Scotchguard treated to give more protection and level of waterproofness. It’s not recommended to apply any treatment as this will flatten the natural ‘knap’ finish of this leather. A small, soft brush can be used to brush off any dust or marks and help rejuvenate the finish on the surface.

• Nappa leather. Ideally just wipe over, as any heavy use of creams and conditioners will start to smooth over the natural texture. A small, soft brush can be used to brush off any dust/marks and help rejuvenate the finish on the surface.

• Panel hides. Use cream/balsam and simply wipe over.

• Straps are often of chrome leather so will not always ‘take’ treatment well.

However, the nature of chrome leather means it already possesses sufficient

Established & Profitable

EQUINE THERAPY BUSINESS

FOR SALE

Established for 8 years in Singapore by a British national it has an extensive list of clients including a mix of racehorses, showjumpers, dressage horses and polo ponies.

The company’s principal activity is registered as

“Training of Pets and Animals”

Email: jakkiharrison33@gmail.com

Of course, there are exceptions to these when you may need to advise on a different course of action.

For example, if a customer comes to you with a query about particularly dry or old leather, the best course of action to follow would be to apply a leather oil to help regenerate it.

Or, in conditions where a client’s tack might be frequently subjected to intense heat and sun exposure, you may need to recommend conditioning their saddlery on a more regular basis to help the prevention of drying out and bleaching. Long-term exposure to sun will cause fading to occur, so it is always best to keep it covered wherever possible.

Conversely, in damp climates or over winter, you might need to recommend finding somewhere else entirely for a customer to store their tack. Leatherwork should be kept in a warm environment to avoid exposure to damp, which can cause damage to leather, and the majority of tack rooms will not fit this brief.

in ETN… FEBRUARY/MARCH 2023 ISSUE

CLOUD POS ECOMMERCE

and the secondary activity is

Extreme circumstances

Coming soon

Classified

“Care Services for Pets and Animals”

suppleness, so all that’s required is to clean with a damp cloth. If needed wipe with cream or balsam.

Singapore Employment Pass(s) will come with the purchase of the company

50 | EQUESTRIAN TRADE NEWS DECEMBER 2022

• Bedding – plus stable tools • Feed and products for equines prone to hoof, leg and joint problems – plus laminitis alert • Worming focus – the latest products and regimes, with AMTRA accredited RAMA (SQP) CPD feature Editorial for consideration should be received by 17 January, 2023. Email editor@equestriantradenews.com For more information, contact Abi Cannon on tel 01428 601028 Evie Edgar on tel 01428 601031 email etn@djmurphy.co.uk

WWW.EQUESTRIANTRADENEWS.COM

Photo: Aneta Jungerova/Shutterstock.com

How to clean a saddle or bridle