ETN (Equestrian Trade News) – August 2020

August 2020

Volume 44, No 5

BACK IN

BUSINESS

Covid-19 recovery as riding returns

POSTPONED PRODUCTS

There’s still time for a summer season…

VERITABLE VETERANS

AMTRA accredited RAMA/ SQP CPD feature and quiz

ETN is the official media partner of BETA International

PLUS

2021

24 – 26 January

• ETN’S EXCLUSIVE CCJ LISTING • AUTUMN APPROACHES: STABLE EQUIPMENT AND BEDDING

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

High Quality Low in Starch & High in Fibre From Vitamin A to Zinc Fully Traceable Slow Release Energy

Interested in stocking?

Call 01526 398236

2 | EQUESTRIAN TRADE NEWS XXXX 2020

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Editor’s comment

In this issue...

NEWS

The latest happenings

PRODUCT NEWS

What’s new for a late summer season

SPECIAL REPORT GERMANY: Where horses drive an economy

VERITABLE VETERANS

Feeds and products for older horses

W

ell, here we are. ETN’s back in print having missed a couple of issues for the first time in our 40-year history. This magazine saw off recession and foot-and-mouth, but a global pandemic made us half-halt.

ETN kept the trade in touch with twiceweekly e-newsletters, which continue weekly. News is currency; there’s something comforting about hearing how others in similar situations are doing in a crisis.

However, as one reader said on hearing of ETN’s return in print: “There’s something about holding a magazine that digital just doesn’t quite grasp.”

Transparency matters

While digital clicks can be counted, the same cannot be said for page turns of a printed magazine.

ETN is completely transparent about how many copies we print and distribute - who receives them, and when. We’re completely open and honest, therefore, about how much bang our advertisers get for their buck.

Can other magazines say the same?

Why not ask them? Oh, and make sure you get something in writing like a printer’s certificate…

Sit, stay!

Much as I hate the cliché ‘new normal’, we’re all going to have to live with it. And I can’t begin to imagine what hard work that is for anyone working in customer-facing roles.

While businesses can have protocols and health & safety measures coming out of

FRONT COVER:

August 2020

Volume 44, No 5

BACK IN Equestrians are BUSINESS eager to embrace the summer season with co-ordinated, practical gear for horse and rider.

PLUS This stunning image comes courtesy of HKM Sports Equipment GmbH. Contact the HKM UK team on tel 01952 691784 Email: hkmsales@hotmail.co.uk Covid-19 recovery as riding returns

4 8 12 14

their ears, it’s not quite so clear cut when you’re dealing with actual people.

Attitudes to Covid-19 risk vary widely, from the cavalier to the paranoid. So how businesses and their staff interact with customers is a delicate balance.

Luckily, I’m quite thick-skinned. But a recent trip to a vet’s surgery was an eyeopener. A person on the door was handing out squirts of hand-sanitiser and face coverings, fair enough and quite helpful.

But it was their attitude…

Orders were barked to ‘WAIT’ while animals were examined, two people standing at the door were growled at to ‘STAY’, and a woman was ordered to ‘SIT’ while cowering at the counter.

I was hoping for pat on the head or a treat if I got it right… and dreading a yank on the choke chain if not.

Global pandemic or not – there’s no need to frighten the customers. They won’t ‘COME’ back if you send them off with their tails between their legs.

AMTRA ACCREDITED RAMA (SQP) FEATURE

Return to riding post Covid-19

32

It’s a job to know…

SMS ACCREDITED SADDLE FITTERS’ CPD

36

DOGS AT WORK

39

Confidence will be everything in the coming months.

When I admired a friend’s new horse the other day, she said she’d taken the mare on loan for a year with a view to buying after that. Putting off the decision to commit would give her a chance “to see how my job is panning out by Christmas.”

That sellers – in this case of a very nice horse worth around £8,000 - are prepared to be so accommodating is another sign of an ambiguous economic outlook. And while owners will give up a great deal to keep their horses, there’s always a tipping point.

Whatever is being sold, maybe the answer is to offer something different, be flexible and – that thing business people do best – enterprising.

With quiz to earn CPD points

BENCH SADDLER OF THE MONTH

Meet this month’s award winner

PEOPLE

Who’s new, who’s moved?

20

22 23

RETAILER PROFILE

Northamptonshire based Harley Equestrian

BEDDING & STABLE EQUIPMENT What to stock as autumn approaches

24 26

TURN BACK THE PAGES

What ETN was reporting five, ten, 20 and 30 years ago

BACK IN BUSINESS

RECYCLING AND THE ENVIRONMENT

Unwrapping the conundrum

COUNTY COURT JUDGMENTS ETN’s exclusive listing

31

40 42

POSTPONED PRODUCTS

There’s still time for a summer season…

VERITABLE VETERANS

AMTRA accredited RAMA/ SQP CPD feature and quiz

ETN is the official media partner of BETA International

2021

24 – 26 January

• ETN’S EXCLUSIVE CCJ LISTING • AUTUMN APPROACHES: STABLE EQUIPMENT AND BEDDING

NAEC Stoneleigh, Warwickshire, UK Main Sponsor

Main Sponsor

WWW.EQUESTRIANTRADENEWS.COM

Liz Benwell Liz Benwell

EQUESTRIAN TRADE NEWS AUGUST 2020 | 3

ETN | NEWS

News BETA INTERNATIONAL

2021 IS ON Deadline extended for preferential booking rates

Preparations are going ahead as usual for BETA International 2021 on 24 – 26 January.

Next year’s show will be held at Stoneleigh Park in Warwickshire for the first time. It had been at the NEC, Birmingham since 1995.

In a nod to business disruption due to the coronavirus pandemic, the show has pushed back its booking deadline.

Exhibitors have until the end of this month (31 August 2020) to take advantage of preferential early booking rates.

BETA International is attended annually by equestrian, pet, country and outdoor companies and retail buyers from all over the world.

For more details visit www.beta-int.com or email clairet@beta-int.com

NEED MORE NEWS? Receive ETN’s weekly e-newsletter directly to your inbox. It’s free and you can sign up at www.equestriantradenews.com

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Designed and produced on behalf of EMC

by DJ Murphy Publishers: www.djmurphy.co.uk Email: abi@djmurphy.co.uk Tel: 01428 601020 Publisher Equestrian Management Consultants Ltd

4 | EQUESTRIAN TRADE NEWS AUGUST 2020

Editor Liz Benwell Email: editor@equestriantradenews.com Advertising Manager Beth Crow Email: bethc@beta-int.com Digital Manager Nicki Lewis Email: nickil@beta-int.com Tel: 01937 582111 The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Total copies printed 2,990 Copyright All material is copyright Equestrian Management Consultants Ltd

GET SNAPPING Amateur photographers are invited to submit their best horsey shots to appear in the 2021 BETA calendar.

The outstanding images will illustrate various months, with the best-in-show entry winning a luxury gift hamper.

A junior class gives photographers aged ten to 16 the chance to be featured on one of the months - and bag a hamper of horsey goodies.

Images must be taken by nonprofessionals and supplied in a digital format, minimum size 150 x 115mm (1,722 x 1,358 px) at 300dpi, and must not be subject to copyright.

Email entries to BETA info@beta-uk.org with the photographer's name, age (for juniors), address and a description of what is depicted. Entries close on 17 September.

“The calendar is a great way to brighten up the office, store or yard – and it’s printed with all the essential show dates,” said Wendy Hofstee, chair of the BETA PR committee.

The 2020 calendar competition was won

by Michael Bacon of Saracen Horse Feeds, with his stunning photograph of a horse guard on parade.

WWW.EQUESTRIANTRADENEWS.COM

TRADE STANDS ARE ALLOWED AT EVENTS

As equestrian competitions cautiously resume, BETA has liaised with British Eventing (BE) to establish that trade stands are allowed on site.

Potential traders should make arrangements with respective event organisers, and must adhere to social distancing and hygiene protocol.

With competitions running behind closed doors, the usual number of customers won’t be present. “As events are currently operating with minimum people on site and no spectators, the market is going to be significantly less than traders are used to,” said BETA’s Claire Williams.

“But at least for businesses who want to get back out there, organisers have explicit permission to allow them on site.”

British Riding Clubs has also indicated to BETA that it will allow trade stands at its fixtures, at organisers’ discretion.

More uncertainty about Brexit than a second virus spike Nearly 90% of retailers are confident they will be trading in a year’s time. While 94% of suppliers believe their business has a v future.

The findings are from the second of three BETA surveys into the effects of Covid-19 on equestrian retailers, manufacturers and distributors.

A robust approach to trading, plus proprietors’ ingenuity, is seeing companies ride out the crisis.

Indeed, more business owners said that Brexit was contributing to their uncertainty than a return of the virus.

Chief among worries for retailers were not knowing when the show circuit would resume (for those with trade stands). While the need to keep stock levels tightly controlled was seen as key part of recovery.

For some suppliers, exports proved surprisingly buoyant during the UK lockdown. Several reported that overseas sales had bounced back quicker than the UK market.

The survey looked at business activity during April and May. While 25% of suppliers had closed for part of the main lockdown period, a lower percentage (13%) of retailers had done similarly.

This was due to the different models of trading available to retailers with more than a quarter starting to offer click and collect – something they intend to continue post-Covid. The 35% who already offered this said the service came into its own.

Suppliers found new ways of adapting their businesses.

For many, production ceased, at least temporarily, staff often worked from home and senior management stepped in to fill the roles of furloughed staff.

“What is clear from the responses to this survey is the desire to get on with business and the robustness of the approach by many to trading,” said Claire Williams “While there are still many unanswered questions and a degree of uncertainty about the future, overall the outlook is viewed with cautious optimism tinged with practical scepticism.

“Optimism that their own business will recover whilst scepticism that the recovery will continue without interruptions.”

The full survey results have been distributed to BETA members. The study covers the impact on businesses’ turnover, use of government assistance schemes and respective sales of various product categories. Other questions explored retailers’ attitude to rep visits and product range planning. To find out about joining BETA, tel 01937 587062 email info@beta-uk.org

SEIB Equestrian trade insurance for members of BETA and SMS. Option to pay premiums by interest free instalments too!

Equestrian Trade Insurance From SEIB

An off-the-shelf policy is unlikely to give your business the protection it needs. In partnership with a UK based insurer, SEIB have developed a business insurance policy carefully tailored to your specific needs.

Whether you’re a tack shop (fixed, mobile or online), equestrian goods manufacturer, or a saddle fitter, simply contact us for a quote.

Our bespoke policy includes the following features as standard: Professional indemnity cover with a £50,000 limit Care, custody & control for a £5,000 limit per animal (£25,000 in any one period of insurance) Work away cover for saddle fitters Cover for the import and export of stock Flexible enough to provide cover for a wide range of equestrian trade activities Property in transit cover with a £10,000 limit

Call 0345 612 0302 or visit www.seib.co.uk (office hours only) and click on WE ALSO OFFER COVER FOR: HORSE & PONY · HORSEBOX & TRAILER · LIVERY YARDS EQUESTRIAN HOME · MOTOR · RIDING SCHOOLS · PET INSURANCE

www.seib.co.uk *10% off new business on the SEIB Equestrian Trade Scheme South Essex Insurance Brokers Ltd. are authorised and regulated by the Financial Conduct Authority. Terms and conditions apply.

EQUESTRIAN TRADE NEWS AUGUST 2020 | 5

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ETN | NEWS

Perfect partners

NAF has announced an official partnership with Team Hughes – international dressage riders Gareth and Rebecca and their 11-year-old daughter, Ruby, who’s on the British vaulting squad.

Gareth describes NAF as “the best in the business”, adding “they’re at the forefront of development and testing with a proven track record.”

Team Hughes and their horses will receive bespoke nutritional support and benefit from NAF’s Five Star brands including Magic, GastriAid, Superflex Senior, ProFeet and Recover.

INTERNET SHOPPING CHARGE?

The government is considering charging internet shoppers compulsory delivery charges.

The move is part of a campaign to cut traffic congestion and toxic emissions, The Times has reported. The e-commerce boom during coronavirus has led to more delivery vans on UK roads.

Advisers to the Department for Transport recommend a “mandatory charge”, similar to that imposed on plastic bags.

They blame “unnecessary over-ordering” prompted by next-day and free delivery deals.

Retailers could be faced with having to absorb the charges.

IN BRIEF

Horse of the Year Show (HOYS) has joined the list of events to be cancelled due to the coronavirus pandemic.

HOYS 2021 is scheduled for 6 – 10 October at the NEC Birmingham. Organiser Grandstand Media also called off this month’s Stoneleigh Horse Show; while the Festival of British Eventing at Gatcombe was another casualty.

SEIB Insurance Brokers has been shortlisted for UK Broker Awards in four categories. The winners will be announced online on 11 September.

Warwickshire farmers AW Brandreth & Sons have installed a £1.6m ground source heat pump to dry lucerne (alfalfa) hay to feed to horses. They expect to harvest 60 acres of the crop this month Horse & Country TV (H&C) is working with the United States Hunter Jumper Association (USHJA) to create a new channel for the sport.

Several county shows, including the Great Yorkshire, have been running online fixtures. Organisers of the Lincolnshire Show Online reported more than 60,000 page views.

Show sites have been looking for ways to recoup revenue as traditional fixtures are cancelled. The Norfolk Showground, usually home to the Royal Norfolk which was cancelled last month, is installing a drive-in cinema.

Meanwhile organisers warn that, while shows will return, they may not be as before.

“We will have a Royal Norfolk Show in 2021 – but anybody would be wrong to say it will be just like 2019 and we will start where we left off,” said Greg Smith, chief executive of the Royal Norfolk Agricultural Association, told the Eastern Daily Press.

6 | EQUESTRIAN TRADE NEWS AUGUST 2020

SPOGA CANCELS AND GOES ANNUAL

This autumn’s Spoga, due to take place in Cologne, Germany in September, has been cancelled.

From 2021, the trade fair will be held as an annual spring event.

At the end of last year, the influential German Association of the Sports Goods (known as the BSI) and Koelnmesse – home of the spoga trade fairs – ended their partnership which began in 1974.

The first spring spoga was held in 2008. Spoga Horse 2021 is scheduled for 6 – 8 February.

OBITUARY Derek Balmer, co-founder of Trilanco, died on 17 June. He was 85.

Derek and his wife Sylvia established Triam Lancashire, which was to become Trilanco, in 1979.

Specialising in agricultural products, the 1980s saw the wholesale business grow under Derek’s belief in good, technical advice and excellent customer service.

The following decade saw further expansion as equine and pet products joined Trilanco’s portfolio.

By the late 1990s, although Derek had handed over the day to day running of the business to his son Martin, he remained a familiar face at the office.

Derek was a founder member of BDAM (British Distributors of Animal Medicines) and AHTAG (Animal Health Trade Association Group), now known as AHDA. Derek and Sylvia regularly contributed to the Salvation Army, a charity close to their hearts.

Today, Trilanco is a threegeneration family business employing more than 120 people.

WWW.EQUESTRIANTRADENEWS.COM

ETN | PRODUCT NEWS

Product News Adding sparkle to matchy-matchy Rhinegold Equestrian is delivering some sparkle with new sequin fly/noise hoods and matching lucky clover satin-look saddle pads, The range is exclusively available from Snowhill Trade Saddlery.

All items come in pony, cob or full sizes.

These are just two of many new products for 2020 from Snowhill’s new issue 23 catalogue.

READY, TEDDY, GO…

I have recently trialled the Natural VetCare Dog’Skin supplement and Solution and Natural VetCare Mobility supplement on my three-yearold chocolate Labrador Teddy, writes Beth Crow.

At seven months old, the vet found Teddy has inherited hip stress, and his dry itchy skin was evident resulting in constant dandruff laying on top of his coat.

Within one week of using the Dog’Skin supplement and Solution, the dandruff had gone and hasn’t been back since.

Since Teddy started using Mobility, I’ve been able to cut down his tablets from the vet, and he enjoys going on half hour walks twice a day. I will most definitely continue using Natural VetCare products.

Making the cut Attend the

2021 WESA Trade Show at the DMC!

The WESA Trade Shows offer the most comprehensive trade experience for retailers of the Western and English industries.

Featuring more than 700 product lines, newest trends and entertainment; WESA’s International Apparel and Equipment Markets are where the savvy retailers shop to be educated and inspired.

Lister Shearing has undergone big changes during the past year.

But now the famous name in clippers is back with new faces and new products.

Ahead of the autumn season, Lister has launched a range of trimmers from its parent company, Wahl. The aim is to align the respective brands’ products.

There’s also a new ‘face’ of Lister. Alan Davies (pictured) has worked with Carl Hester for many years and is known as ‘supergroom’ in his own right.

Heading the new-look Lister team is Sebastian Goodison, managing director of Lister Shearing Equipment. While Martin Booth joins the company as head of sales and commercial.

“Since 1909, Lister’s success can primarily be attributed to the passion to deliver quality, British-made products,” said a company spokesman.

“One of our stockists recently commented that ‘Lister is back’; we’re getting there…”

FREE BUYER REGISTRATION IS NOW OPEN! Visit our website for more info: Wesatradeshow.com #WESAtradeshow | Where the Industry Meets 8 | EQUESTRIAN TRADE NEWS AUGUST 2020

WWW.EQUESTRIANTRADENEWS.COM

Hats off to new agent Links SRP, the distributor of Sabbot and coFEE headwear, has appointed Shaws Equestrian as its exclusive equestrian agent for the UK and Ireland.

Sabbot is a collection of ladies’ and girls’ faux fur knit hats and accessories, manufactured in the Czech Republic.

With styles and colours to suit everyone, hats and headbands are fleece lined for warmth and comfort. Scarves, snoods and face masks are available too.

Sabbot is an approved Fur Free Retailer. coFEE offers custom and own-label headwear, staff uniforms and promotional

items. It promises low minimum orders, quick turnaround and a large selection of options.

Stuart Horne from Links SRP says: “Sabbot and coFEE offer a healthy margin for retailers, excellent service and an in-season next-day delivery service.”

STIRRUP FRIENDLY NEW BOOT The new women’s Derby Tall from Muck Boot comes in a pull-on style with stirrup friendly heels.

The boot has a 3mm neoprene bootie with a full upper rubber, plus a 3mm built-in foot-bed for comfort, warmth and protection.

There’s also a slip resistant outsole and integral steel shank for support during busy days on the yard.

Built on a slim last, the Derby Tall’s breasted heel safely fits Western and English style stirrups, making these boots suitable for riding in. They come in black only.

Brush ‘til they shine Supreme Products, Battles’ equine preparation brand, has a new collection of gorgeous grooming brushes.

Supreme Products Perfection Brushes create the ultimate showring coat.

All five brushes in the range have black wood backs, goat or horse hair bristles and feature a classy gold Supreme Products pin.

There’s a body brush, finishing brush, flick brush, dandy brush and face brush.

“The brushes look great and work well together, leaving the coat in fabulous condition,” says Laura Clegg, Supreme Products brand manager.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS AUGUST 2020 | 9

ETN | PRODUCT NEWS

A BIT OF PATRIOTIC FLARE Flair Strips – the equine nasal tapes so popular with eventers – are available in three new colourways for 2020.

Riders can show their patriotic support with Union Jack, Kiwi Silver Fern or the Irish Flag designs.

Or simply match them with their cross-country colours.

The RRP is £8.37 each.

Self-adhesive Flair Strips are said to support the horse’s nasal area during exercise. Equine Products UK is the sole distributor for Great Britain.

Bird feed sales fly high Sales of wild bird feeds and accessories soared during lockdown as consumers enjoyed their gardens.

“Wild bird feed continues to be big business in the UK and many retailers include it in their best-selling products,” said Simon Parker of bird feed producer Henry Bell & Co. “Over the past few months, we’ve experienced high levels of interest in our feeds across the board, as well as accessories such as feeding stations and nesting boxes.

“The lockdown appears to have given people the ideal opportunity to reconnect with the wildlife that can be found in their own gardens.”

The Grantham-based, fourth-generation family business has been making feed for private-label wild bird brands for 20 years.

Earlier this year, it launched its own label, the Henry Bell Wild Bird Care Collection.

Supporting stockists with eye-catching PoS Horslyx is backing retailers with robust and eye-catching point of sale (PoS) materials.

The bright new merchandising aids are designed to educate consumers about the benefits of Horslyx balancer licks – as well as boost sales.

In another move to support stockists, the brand’s website has a secure Trade Zone. Logging in with a password gives retailers and distributors access to all PoS available, plus product descriptions.

Digital marketing material available includes product images and logos for use in promotions and print advertising.

“I’m on a constant quest to ensure our retailers have the strongest sales they possibly can,” says Horslyx brand manager Gillian Wardle.

“I make sure I spend time in the trade environment to see for myself how our marketing materials and the products themselves are being received by consumers.”

10 | EQUESTRIAN TRADE NEWS AUGUST 2020

KEEP YOUR SOCIAL DISTANCE A wearable device buzzes or flashes when people break the social distancing rule by getting too close.

Worn on a lanyard or hard hat, Taicer Alert works via Bluetooth technology to help keep people safe in shops, offices, warehouses and, when they resume, conferences.

It’s produced by North Yorkshire based Intelligent Sport Technologies (IST), and designed to boost confidence as coronavirus measures are relaxed.

The makers suggest that retailers could hand it out for shoppers to wear while in-store, sanitising it between uses. It could support businesses who have a duty of care to staff too.

The device emits a buzz or flashing LED when people breach a designated space (be it 1m or 2m) around one another, reminding them to step back and maintain a safe distance.

Accompanying software allows hot spots to be identified within a building, or to detect high levels of contact at specific times of day.

Taicer Alert has been developed by Sarfraz Mian, CEO of IST and also CEO of the Neue Schule Group, and Arpan Bhatia, IST technical director and managing director of Stride Innovations.

A chance meeting between the two men at BETA International 2020 was the catalyst for their innovation.

WWW.EQUESTRIANTRADENEWS.COM

Reach for

RE-COVERY this Summer

Feed as and when needed During periods of warm weather After exercise: hacking, training or competing To disguise the taste of medication After travelling and exertion After foaling or during convalescing

OPTIMUM REHYDRATION AND RECOVERY For further information on the Saracen Re-Covery Mash please contact your Area Sales Manger Kate Hayward, Midlands - 07802 815596 Sarah Rushby, Northern - 07894 611898 Rosie King, East Anglia - 07736 881029

Nic Read, Southern - 07841 045273 Lucy Sweeting, South West - 07736 825571 Abi Turner, South East - 07702 563247

Head Office 01622 718487 • Email info@saracenhorsefeeds.co.uk www.saracenhorsefeeds.co.uk Working with

ETN | SPECIAL REPORT

Where horses are an economic driver…

Germany has long been lauded for doing equestrianism well.

Giant consumer show Equitana is a measure of this success, says Dominique Schroller.

Next year is an Equitana year; the show happens in Germany every other year.

On 13 – 21 March 2021, 186,000 equestrian enthusiasts are set to flock to the Essen Exhibition Centre for Weltmesse des Pferdesports – the World Equestrian Fair.

Equestrianism is an important economic driver in Germany. In international competition, Isabell Werth, Ingrid Klimke and Simone Blum inspire with impressive medal hauls at Olympic, world and European championships.

Although riding may not match the numbers playing football as a leisure activity, it’s thriving at amateur level. Around 3.89 million riders and 900,000 horse owners invest approximately €6.7bn in their passion every year. There is one job for every four horses in Germany.

More than 10,000 companies, tradespeople and serviceproviders nationwide rely on horses as their main source of income, according to the German Riding Association.

Equitana is a key get-together for the industry. 750 exhibitors from 30 nations offer dedicated products for owners, breeders and trainers while showcasing the latest innovations for horse and rider.

International brands, well-known manufacturers and ambitious start-ups use the show to test the water for their latest products.

AN EQUESTRIAN NATION

Germany’s 25 affiliated breeding associations encompass a total breeding stock of 7,544 stallions and 81,140 brood mares.

For ponies and small horses, the figures are 3,385 stallions and 19,589 mares, with a slight upward trend. Indeed, the breeding of equine partners for leisure activities is gaining in significance.

Likewise, although the focus for professional riders remains the Olympic disciplines of dressage, eventing and showjumping, more people are enthusiastic about riding as a hobby.

This trend is reflected in the predilections of Equitana visitors, 34% of whom who see leisure riding as their main area of interest, ahead of those who list eventing (30%), Western riding (25%) and driving (12%).

EUROPE’S MARKETPLACE

Of Equitana’s 36,000 professional and 150,000 private visitors, more than three-quarters own at least one of the 1.3 million horses and ponies currently living in Germany.

The show caters for their every need. Equitana visitors can compare the pros and cons of more than 100 horse boxes, or learn more about 1,600 different equine feeds, additives and special mixes. More than 700 different saddles can be tried.

As event manager Christina Uetz says: “For nine days, Equitana is the largest international marketplace for the entire equestrian industry - regardless of discipline or riding style.”

12 | EQUESTRIAN TRADE NEWS AUGUST 2020

“There is one job for every four horses in Germany.”

READINESS TO SPEND

Private visitors spend on average €540 at the show, with the latest trends in riding apparel and accessories top of their shopping lists. At an average of €42,000 each, the professionals spend considerably more.

“Every second visitor comes to Equitana with the specific intention of buying something,” adds Christina.

Nevertheless, stable operators, breeders and trainers don’t use the show solely to replenish their fleet or modernise their stables.

They also want to chew the fat with colleagues, discuss the latest trends and meet new contacts.

REBUILDING FOR MORE SPACE

There will be more space at next year’s show. Once rebuilding has been completed on the Essen site, the entire floor area will once again be available for the first time since 2013.

Eighteen different-sized units, sometimes with pokey upper floors, have given way to eight spacious halls, all on the same level. The new layout will give exhibitors more flexibility over stand design, and make it easier for visitors to find their way around.

“The logistics for [live] horses and large, technical equipment have been simplified considerably. We have far more space to work with and can showcase the innovations and many facets of equestrian sport far better now”, says Christina.

Equitana’s new look will apply across the exhibition areas as well as the provision of 850 hours’ coaching and demonstrations by top names across a daily programme.

About the author: Dominique Schroller is from Equitana organiser, Reed Exhibitions Deutschland GmbH more information from www.equitana.com

WWW.EQUESTRIANTRADENEWS.COM

XXXXXX | ETN

NEW VENUE ◆ NEW ERA ◆ NEW OPPORTUNITIES

24 – 26 JANUARY 2021 Join us at

NAEC STONELEIGH Warwickshire CV8 2LZ

EARLY COMMITMENT DEADLINE 31 AUGUST 2020 To exhibit, contact Darren Mottershead: T: +44 (0) 1937 582111 E: darrenm@beta-int.com Main Sponsor

Main Sponsor WWW.EQUESTRIANTRADENEWS.COM

www.beta-int.com EQUESTRIAN TRADE NEWS XXXX 2020 | 13

ETN | VETERAN HORSES

Forever young

Good management and correct feeding means veteran horses and ponies have every chance of enjoying a healthy, active old age. ETN checks out what’s on the market in this growing sector.

DR GREEN IN A BUCKET

The Poucher family - who grow the grass and alfalfa for Emerald Green Feeds on their Lincolnshire farm - love talking to horse owners and getting feedback.

“We’re continually told that it can be difficult to find a feed that keeps weight on older horses,” says Sarah Poucher. “This can be for many reasons, one of which can be due to deterioration of teeth.

“And the more we hear, the more we feel that our range of pellets are ideal for the veteran horses out there.”

The grass and alfalfa that goes into Emerald Green Feeds is flash dried to retain all the vitamins and minerals of fresh forage. It’s then milled to a powder before pelleting.

This process means that, when soaked, it breaks down to produce a lovely mash or soup, depending on the amount of water added.

A sloppy consistency is perfect for older horses with poor teeth.

Not only are they getting all the fibre they need, but they are also getting the added bonus of the extra water in their feed bucket.

If a horse is advancing in years and in less work, feeding Emerald Green Feeds Alfalfa Pellets can be an excellent way to maintain his condition and keep up the fibre levels.

For veterans losing condition that need a little building up, feeding Emerald Green Feeds Grass Pellets will help restore condition. This is because the Grass Pellets are slightly more calorific than the Alfalfa Pellets, while they also provide the protein and fibre levels needed to add that extra little weight.

Every Emerald Green Feeds product is 100% natural and fully traceable. All the grass and alfalfa in the range is grown on the family farm and managed to ensure only the highest quality forage makes the cut.

Tasty and easy to eat Mollichaff Veteran is made from dried grass, dried alfalfa and oat straw, topped with a linseed and soya oil dressing plus low sugar molasses.

It also offers vitamins and minerals, plant-based antioxidants, biotin, mint, nettle and salt, plus limestone for additional calcium, and biotin for healthy hoof growth.

The palatable, high fibre mix is a great hay replacer for horses that are unable to consume long forage, perhaps because they have poor teeth. Chopped ingredients make it easy to manage.

14 | EQUESTRIAN TRADE NEWS AUGUST 2020

Putting fuel in the tank Saracen Veteran Mix has a highly digestible formula with emphasis on super-fibres and oil for energy sources.

This composition enables the cereal portion of the ration to be reduced and helps maintain a calm, even temperament.

The inclusion of live yeast supports optimum digestion and fibre utilisation, while antioxidants such as vitamin E are included to support immune and muscle function.

This highly palatable mix includes four different herbs to support normal respiratory, digestive and healing processes, and to tempt the fussiest of veteran horses.

The RRP is £15.90 for 20kg.

A HELPING HAND

Whether your customers own a veteran prone to carrying too much condition, or one that needs to put on weight, there’s a TopSpec balancer to help.

TopSpec Senior Feed Balancer is designed for elderly horses. It combines the benefits of TopSpec Comprehensive Feed Balancer with a joint supplement, in a highly cost-effective way; and it’s conditioning too.

TopSpec Senior Lite Feed Balancer has been created for elderly equines that don’t need extra condition. It offers the attributes of a non-conditioning feed balancer plus a joint supplement.

Both feed balancers include the scientifically recommended rate of glucosamine in a daily quantity of feed to support healthy joints - 10 grams of glucosamine/500kg horse/day.

TopSpec Senior Feed Balancer has an RRP of £36.25 for 15kg.

TopSpec Senior Lite Feed Balancer, also in 15kg sacks, has an RRP of £33.75.

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VETERAN HORSES | ETN

KEEP OLDER HORSES PERFORMING THEIR BEST SIXTEEN PLUS MIX & CUBES A conditioning feed specially formulated to support veteran horse health Essential amino acids

Added L-lysine to support muscle mass

Digestive support

Immune support

Added glucosamine and MSM for joint health

To stock call 01832 737300 option 1 or email orders@dodsonandhorrell.com

www dodsonandhorrell com

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 15

ETN | VETERAN HORSES

Vet approved senior feeds The Spillers Senior range gives your customers flexibility of choice and nutritional peace of mind whether they have a young-at-heart senior or a health-compromised golden oldie.

All products in the range have been independently veterinary approved.

Spillers Senior Complete Care Mix supports joints and digestion. It includes glucosamine and MSM for joints and probiotics and prebiotics to help support gut health, together with an irresistibly appetising blend of real herbs to encourage fussy feeders to tuck in.

Spillers Senior Super-Mash is the ultimate senior mash for condition and gut health. Ideal for those with dental issues, it soaks superfast in less than two minutes. High in fibre and molasses free, it also contains gut support from live yeast, MOS and FOS. Spillers Supple + Senior Balancer is a great choice for older horses that keep their condition well. It provides a broad spectrum of vitamins and minerals and is high in antioxidants. It also contains glucosamine for joint support and prebiotics and probiotics for digestive health. It is low in starch and sugar, making it suitable for those prone to laminitis.

Spillers Senior Conditioning Mix is perfect for active seniors or those who have trouble keeping weight on. Smallsized particles make for easier chewing for those with poor teeth.

It contains steam flaked cereals for easy digestion and oil for condition and topline. This mix also offers glucosamine to help support older joints and live yeast for digestive health, as well as chelated minerals and antioxidants.

These products carry a ‘Senior Friendly’ logo to help horse owners easily identify senior products within the Spillers portfolio.

GRASS IN A BOWL

HayCare from Simple System is a high fibre, quick-soaking timothy grass.

It’s an ideal hay replacer for older horses who can’t manage long fibre due to poor teeth, as well as being useful for dust-sensitive equines.

In the autumn and winter, when real grass is scarce, HayCare makes a great substitute.

The RRP is £14 for 20kg.

16 | EQUESTRIAN TRADE NEWS AUGUST 2020

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VETERAN HORSES | ETN

Easy chew for oldies

FORMULA FOR THE OVER FIFTEENS

PureFlax PureHealth Advanced Veteran Formula with added turmeric and black pepper is a natural feed supplement for equines aged 15 plus.

Made from British-grown linseed meal, it’s high in omega 3 with balanced levels of omega 6.

The palatable product is naturally low in sugar with good levels of slow release energy. Turmeric and black pepper are included for excellent nutritional support of the senior horse.

PureFlax’s Advanced Veteran Formula comes in a 6.5kg container – enough to feed the average horse for 30 days - with a free sample of the brand’s premium linseed oil.

Strong trade margins are promised on the RRP of £29.98, or £1 per day for the average horse.

Availability is directly from PureFlax or wholesalers Battles and Trilanco.

Its fibrous nature and easy-to-chew texture make EquiGlo 10 Minute Beet an ideal partial hay replacer for older horses with poor teeth.

It also contains highly fermentable fibre, which boosts beneficial gut microbes and helps to maintain good stomach and digestive tract health.

The quick-soaking feed is made from micronised, unmolassed beet flakes and can safely be fed to all horses and ponies, including those prone to, or at risk from, laminitis.

Made from British-grown, non-GM sugar beet, EquiGlo 10 Minute Beet is low in sugar and starch. It provides non-heating energy for working horses and ponies.

A maximum of 2.5kg (dry weight before soaking) can be fed per day to a 500kg horse. The RRP is £9.95 for 18kg.

Veteran Health Care ImmuBoost

A liquid Echinancea supplement.

No Bute Premium

A liquid devils claw supplement with added MSM, Glucosamine sulphate & vitamin C.

Hormonise

A liquid Chaste berry supplement.

Cush-aid

B6, B12, Iron, Folic acid, Garlic oil & Fenugreek, in a liquid supplement.

www animal-health co.uk Tel: 01787 476400 WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS AUGUST 2020 | 17

ETN | VETERAN HORSES

SWEET SIXTEEN

Dodson & Horrell Sixteen Plus Mix and Cubes are formulated to support veteran horse performance.

Controlled calories are provided in a non-heating format, with key amino acids and added L-Lysine to support muscle mass.

With live Actisaf yeast probiotic to support digestive function, the mix and cubes contain plant-based antioxidants and additional vitamin E for immune function. Minerals are chelated, while glucosamine and MSM are added to support joint health.

Sixteen Plus Mix is highly palatable and can be fed wet to horses that are struggling to chew.

RRPs are £14 for the mix and £12.35 for the cubes, both in 20kg bags.

SECRET WEAPON

When more condition is wanted Maintaining nutrient absorption is notoriously difficult when caring for veterans.

Equerry Veteran Mix is designed for elderly horses and ponies that need to gain weight and condition.

Formulated with high levels of protein to promote muscle tone and topline, the mix contains oil and linseed to improve condition and ensure a shiny coat.

Highly digestible cereals enhance digestive efficiency and yeast supports a healthy digestive system. Equerry Veteran Mix also includes raised levels of vitamin E, an important antioxidant.

Added vitamins and minerals, including magnesium, make this an ideal feed for faithful equine friends. 20kg has an RRP of £14.50.

Many owners of veterans that are admired for ‘looking well’ include Fibre-Beet in their horses’ diets. It’s their secret weapon…

A super-fibre conditioning feed, this product from British Horse Feeds contains all the benefits of SpeediBeet with added alfalfa for optimum condition and quality protein for muscle tone and function.

The soaked feed is palatable and easy to chew, even if teeth are poor or missing.

IT’S AN AGE THING…

Ownership of an older horse that’s fit and healthy is a source of great pride.

And quite rightly so because, if anything, veteran equines need more care and monitoring than their younger counterparts.

Even when their workload has been reduced or they are retired, they deserve a dignified lifestyle with correct feeding, regular hoof and tooth care, grooming, vaccinations and veterinary treatment when required.

Deciding to have an old horse put to sleep takes guts. It’s also not a cheap exercise and can easily add up to at least £500 for a vet’s euthanasia fees and subsequent disposal.

However, if more owners would recognise that it’s “better a month too soon than a day too late,” there would be much less equine suffering.

If customers tell you they are concerned about an old horse, do urge them to contact their vet. Equine charities, including World Horse Welfare and Blue Cross, offer free support to help owners organise and cope with euthanasia and bereavement.

THE RETAILER’S ROLE

Owners love to talk about their horses to anyone who’s interested – especially if their equine star is still going strong and doing great things ‘for his/her age’.

And you don’t need ETN to tell you that listening is a superb selling tool…

Veteran horse competitions have become massively popular.

So, while shows are slow to re-start after the coronavirus

18 | EQUESTRIAN TRADE NEWS AUGUST 2020

Fibre-Beet provides a good range of minerals, trace elements and amino acids plus biotin for hoof quality.

With a low sugar and starch content, it can be used to replace up to 60% of the daily forage allowance.

Fibre-Beet is also invaluable for keeping horses hydrated.

It works really well for veterans when fed with an appropriate feed balancer; and is convenient for disguising any medication required too.

pandemic, why not replicate a veteran horse show in-store and/ or online?

Maybe run a veteran photo competition across your social media? You could also do the old-fashioned thing of pinning the pictures up in pride of place on a noticeboard.

Talk to your suppliers about prizes and rosettes – they might be keen to join in. It could be fun and result in some product promotions and happy customers…

What else to stock for veterans…

• Lightweight, turnout rugs – older horses benefit from plenty of turnout to keep them moving, but they do feel the cold and wet.

• Clippers – those with Cushing’s disease often have a long, curly coat and thrive better if kept clipped.

• Hoof care – shod or not, this is vital to help keep all horses mobile and sound.

• Supplements – support for joints and respiration will be popular.

• Soakable feeds – ideal for older horses with poor teeth and to keep them hydrated.

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VETERAN HORSES | ETN

Concentrated nutrition without unwanted calories

Balances a calorie restricted diet

Plus digestive, immune & hoof support Plus daily joint support

Everyday vitamins & minerals

Speak to one of our nutritionists on: 01908 226 626

your partners in care

Part of the SPILLERS ™ Balancer Range: www.spillers-feeds.com WWW.EQUESTRIANTRADENEWS.COM

© Mars, 2020.

EQUESTRIAN TRADE NEWS AUGUST 2020 | 19

ETN | CPD FEATURE ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive two CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk

Care of the veteran horse

By Kate Hore RNutr(Animal), senior nutritionist at NAF It is widely accepted that the equine population is ageing in the UK and globally.

Improvements in availability of routine anthelmintics, better nutrition knowledge and, of course, the fact that horse owners increasingly see their horses as members of the family have all contributed.

Surveys find around 30% of the UK equine population are ‘veterans’, but what is a veteran and how can we advise owners in their changing care requirements?

Though there is no fixed definition, horses are generally classed as being ‘veterans’ from 15 years and above. This is around the age where we see products, including feed and insurance packages, specifically marketed for older horses, where veteran showing classes start, and where prospective purchasers are likely to see age as a negative.

However, research shows owners themselves don’t really see their horses as ‘old’ until around 22 years of age. Certainly, many horses continue to enjoy good health, condition and exercise well into their twenties, so how can we advise owners in maintaining health in their older equines?

Did you know? Old Billy was the oldest horse ever recorded; he was a working barge horse and died in 1822 aged an amazing 62 years.

IMMUNE FUNCTION

Reduced immune function is recognised in many species as they age, with changes in both the general defences, or ‘innate immunity’, and the acquired response, also known as ‘adaptive immunity’, to specific antigens.

This decreased efficiency of the immune system, known as immunosenescence, is also seen in horses, resulting in an increased risk of age-related conditions.

Factors influencing the change are complex, but thought to include oxidative stress by Reactive Oxygen Species (ROS) – damaging free radical molecules that cause damage to DNA, RNA and proteins, and may cause cell death.

Increasingly we recognise the link between digestive health and immunity.

20 | EQUESTRIAN TRADE NEWS AUGUST 2020

Indeed, the Gut Associated Lymphoid Tissue, or GALT, is recognised as providing over 70% of total immunity. Therefore, it is imperative we support digestive health in older horses to help their immunity.

Researchers advise that we can best support the GALT by feeding a high fibre, low starch diet. Taking it one step further, the more we can introduce a complexity of fibres into that diet, and not just feed a monoculture, i.e. just grass, then we can support both the Richness (number of species) and Evenness (distribution of species) of the microbial system, which results in increasing the Diversity of the microbiome.

One of the reasons we are all advised to eat five helpings of fruit and vegetables a day is not just for their natural antioxidant content, but also for their complex fibrous content. Therefore advising a daily supplement of natural plant derived antioxidants will support not only the antioxidant defences, important against ROS, but also increase the variety of fibres of the diet, and so digestive health.

To further support the health of the natural microbiome, it is advised to supplement with targeted gut support, such as prebiotics and live probiotic yeast as a digestibility enhancer, which can aid fibre digestion. Providing daily gut support is particularly important for older horses as

colic and gastrointestinal diseases are one of the most common conditions seen both chronically in older horses, and as a cause of mortality in veterans.

When advising probiotics for horses, remember to look for ‘Saccharomyces cerevisiae’, the only legal probiotic for horses in the EU. The listing will be under Additives on the label, together with the inclusion rate, declared as ‘cfu’ (colony forming units).

LONG IN THE TOOTH

It’s well known that horse’s teeth change over time; they continually erupt through most of their life, and change in response to age, diet and management. Horses are born with a finite amount of tooth, so later in life they may become worn, resulting in the increased dental disease commonly seen in older horses.

Signs of dental disease include ‘quidding’ (dropping food), bad breath or discharge from the nostrils. Owners should speak to their vet if they see any of these signs, and, in any case, ensure the teeth of all horses are checked at least annually.

MAINTAINING SOUNDNESS Musculoskeletal conditions, particularly lameness and osteoarthritis, are consistently found to be the biggest concern in older horses. It is thought that horses, like humans, show evidence of ‘inflammageing’, that is, a raised proinflammatory state within their body, meaning aches and pains are far more likely.

As obesity also increases circulating inflammatory cytokines, this is a principle reason why all horses, including older horses, should be kept ‘fit not fat.’

To maintain joint health in older horses, it is recommended to feed a good quality joint supplement. With the huge choice available it can be difficult to know which to advise, but discussing your customer’s requirements can help hugely.

Firstly, establish the general health of the horse and their level of work. For horses still active and competing it will

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CPD FEATURE | ETN

RAMA/SQP CPD QUIZ RAMAs/SQPs who read the feature and submit the correct answers to the quiz questions will receive two CPD points.

be important the product is BETA NOPS accredited, for competition suitability, and contains a synergistic blend of the key joint support nutrients, including glucosamine and MSM. For older horses, it is particularly advised that the supplement also includes omega 3 fatty acids and natural antioxidants, both indicated through the ageing process.

However, for horses further along the process it may be that maintaining comfort, while retired or in light work, is of primary importance. If this is the case, herbal support from botanicals such as Devils Claw or Turmeric can be very useful. However, remember the anti-inflammatory action of harpagoside, the active phytochemical in Devils Claw, is so well recognised that it is classed as a Controlled Medication under FEI rules, and so should not be advised for competing horses.

Whether supporting active joints, or maintaining comfort in geriatrics, choose products you can trust; look for quality audits such as GMP+, and a name you trust to provide evidence based nutritional answers to the complex question of ageing in horses.

Regular turnout should also be advised, while gentle exercise can be very useful.

Prolonged periods of stabling are not advised, as they may further increase joint stress in older horses. However, ensure veteran horses are protected from extremes of weather, with shelter and rugging where appropriate, as the horse’s ability to thermoregulate reduces as age advances.

NEXT MONTH

1. Which of the following explains why the equine population is ageing?

Improved anthelmintic use Natural feeding Owner perception of horses All of the above 2. At what average age do horse owners start considering their horse as old?

12 16 22 26 3. Adaptive immunity refers to:How the immune system adapts over time Immune response to a specific antigen General systemic immune response All of the above 4. In equine health, what does GALT refer to?

Gut Associated Lymphoid Tissue Gallop Activated Lung Temperature Grass Associated Ligament Tissue Gut Amplified Low Thermoregulation 5. What word describes the number of different species in the microbiome?

Diversity Evenness Abundance Richness

6. Which of these is the only legally approved probiotic for horses in the EU and UK? Enterococcus faecium Saccharomyces cerevisiae Bifidobacterium thermophilum Lactobacillus planterum 7. Which of these is an equine dental condition characterised by dropped food?

Quidding Quidnunc Quiddity Quidditch 8. Which accreditation shows suitability for competition?

GMP+ UFAS BETA NOPS ISO 9. Which herb with anti-inflammatory activity may be particularly suited to aged horses?

Mint Milk thistle Devils Claw Liquorice 10. Which of the following is advised for older horses?

Regular dental treatment.

Access to turnout Protection from weather extremes All of the above

AUGUST 2020 2 CPD POINTS

Reduced immunity, digestive function and increase in joint stress are some of the key issues associated with ageing in equines, but they are not the only ones. Part 2 of this CDP feature will cover other common age-related conditions in horses, including endocrine disease, respiratory stress and ocular conditions.

Full name

Selected references • Geor R.J, Harris P.A & Coenen M (2013) Equine Applied and Clinical Nutrition. Pub: Saunders Elsevier.

• Horohov D. W, Adams A.A & Chambers T.M (2009) Immunosenescence of the Equine Immune System. Journal of Comparative Pathology. Jan 142; Supp 1 578-84 • Nicholls V.M & Townsend N (2016) Dental Disease in Aged Horses and Its Management. Vet Clin North Am Equine Practice. Aug 32: 215-27

AMTRA number

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RAMA CPD Questions

Company name/ address Email Telephone number

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well - and vice versa.

EQUESTRIAN TRADE NEWS AUGUST 2020 | 21

ETN | BENCH SADDLER OF THE MONTH

Celebrating the best bench saddlers...

This ETN award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those who uphold the highest standards of leather craft skills.

UNSKILLED TRAINEE

Indeed, it was that magical tackroom that inspired Tiffany to pursue a career in saddlery.

Her uncle had moved to American by now, so she wrote to Winchester based saddlers Calcutt and Sons to ask if they would consider a totally unskilled trainee on a youth training scheme.

“I worked there for two-and-a-half years and gained a pretty solid basic saddlery education,” says Tiffany who simultaneously attended a two-year new entrants’ training course at the Rural Development Commission, then run by Mark Romain.

Another saddlery luminary subsequently crossed her path when Tiffany went to work with Kay Hastilow in the early 1990s.

Over the years, Tiffany has continued to train with Mark - most recently to fulfil her dream to learn about side-saddle restoration and manufacture thanks to a QEST (Queen Elizabeth Scholarship Trust) bursary in 2012.

HOLSTER FOR POLOS

THIS MONTH’S WINNER IS… TIFFANY PARKINSON NOMINATED BY: Catrien Coppens who says: “Tiffany works for E J Wicks in Lambourn and also freelances. Much of her work is for the racing industry, but she’s also a very good side-saddle maker. Tiffany has won the best side-saddle title at the SMS National Saddlery Competition and has come up with some amazing creations in leather – including a red aeroplane and shield with sword – for the President’s choice class.

About Tiffany Ever since she was given her Nan’s old hand-sewing machine to make dolls’ clothes as a little girl, Tiffany has been making things.

Her passion for working with leather started when she was eight.

“My uncle was a saddler and I used to scrounge scraps of soft leather from him 22 | EQUESTRIAN TRADE NEWS AUGUST 2020

to make saddles and bridles for my Sindy horse,” she says. “Leather quickly became my favourite material; it's so tactile and comes in such a wide variety of textures, colours, weights and feel.”

Although her aunt had horses, Tiffany’s first connection with them came via a careers evening at her senior school.

Among the people available to speak to the teenagers about potential life choices was riding school proprietor and side-saddle doyenne Betty Skelton.

The chance meeting led to Tiffany becoming a ‘weekend girl’ at Mrs Skelton’s Harroway House stables in Hampshire. “I earned rides by helping,” she recalls.

“The tackroom was my favourite place.

The smell of the leather, the cleaning products, the stories the other girls would tell, saddles on racks, side-saddles carefully stashed on saddle horses, trunks of oddities from days gone by – we used to try to guess their purpose.”

Bringing customers’ ideas to fruition in leather gives Tiffany great satisfaction.

“I once made a belt holster for a packet of Polos,” she says. “It was for a little disabled boy who liked to give the ponies a reward after his riding lesson. That was really special.”

Mainly based at EJ Wicks in Lambourn, Tiffany can be repairing a 600gram racing saddle one day and an enormous side saddle the next. She also has a “hobby workshop” on a local farm.

“I enjoy using that space for my own projects including running workshop open days for leathercraft enthusiasts. I love passing on knowledge to others,” she says.

During her time in the industry, Tiffany has seen it become more technical. “We’re more educated and aware of horses’ physiology and are now applying that concept to the saddlery items we make.

“We have had to become more client facing too. We’re no longer the grumpy craftsman in the back workshop.”

HOW TO NOMINATE

Nominees for the ETN/SMS Bench Saddler of the Month award can work in a factory or workshop setting, for an employer or self-employed. They must be SMS members. To nominate a bench saddler (or more than one) email editor@equestriantradenews.com and tell us why this person deserves to be recognised. Please include the saddler’s name and where they work too.

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PEOPLE | ETN

People NIGEL ROUTE

Nigel Route is Dodson & Horrell’s new technical manager.

He has previously worked for food manufacturers Great British Confectionary Group, Full Green, Bakkavor and Premier Foods, plus pet food specialist Fold Hill Foods.

Nigel is working closely with Chris Gordon, Dodson & Horrell’s long-standing technical director who has taken a parttime role. The feed manufacturer has recently split its technical and nutrition departments.

MARIA NÄTHER

Dr Maria Näther has been appointed director of the spoga horse trade fair by organiser Koelnmesse. She takes over from Ines Rathke at the German show.

Maria has a doctorate in agricultural economics. She has been involved with equestrian sports events as well as the Food and FoodTec trade fairs run by Koelnmesse.

VICTORIA COLEMAN

Victoria Coleman, a director of Frank Baines Saddlery, has been granted admission to the Freedom of the Saddlers’ Company by Redemption of the Trade and Freeman of the City of London.

She follows in the footsteps of her father Frank Baines, founder of the Walsall based saddle-maker, and brother Garry Baines who were also honoured by the Worshipful Company of Saddlers.

“It’s a true honour to be asked,” said Victoria, who’s worked in the trade since leaving school. “I’m passionate about working with fitters and riders to get the best possible fitting saddles. I’m proud of the traditional methods we uphold in our workshops… we also drive innovation. It’s good to have all this recognised by The Worshipful Company of Saddlers.”

EMMA OWENS AND KELLY JOHNSON

In recognition of their hard work to support retail customers during the Covid-19 crisis, Horslyx has promoted two of its two UK field sales staff.

Emma Owens is now key account manager for the UK north, covering a territory from Lancashire to Hull and north of that line.

Kelly Johnson is key account manager UK south, looking after customers across the south of England. Both were previously area sales managers.

JAMIE BRANNAN

NOAH (National Office of Animal Health) has re-elected Jamie Brannan from Zoetis as chairman for 2020/21.

Other members of the NOAH officer team include David Ellerton (Virbac), Caitrina Oakes (Vetoquinol), Jan Moehlenbrock (MSD Animal Health), Mark Floyd (Dechra) and Sue Huggett (Beaphar)

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 23

ETN | RETAILER PROFILE

“When my local Littlewoods closed down, I bought all the shop fittings” Success in business is all about ingenuity and hard work… meet Northamptonshire based retailer Tracey Habgood of Harley Equestrian EXPAND OR GO UNDER

Things came to a head when Harley Equestrian grew too big for the premises and, at the same time, several other large equestrian retailers opened up fairly close by.

“Suddenly, there was more competition. I realised I’d have to expand or go under,” recalls Tracey.

“So I moved back to the family farm where fortunately, due to my mother’s horse obsession, there was plenty of space. We converted two of the existing barns on a shoestring.

“Littlewoods in nearby Banbury was closing down, so I bought all the shopfittings on the understanding that I would take it all away within a week.

“I hired two lorries, used my horse lorry, rounded up a gang of helpers from the village and worked until we’d shifted it all. A lot of the fittings are still here today,” added Tracey who has her HGV driving licence.

Down a network of country lanes, near the pretty village of Woodford Halse, Harley Equestrian can be found in a converted barn.

As well as selling equestrian, country and giftware lines, owner Tracey Habgood specialises in racewear and equipment. The roots of the business go back to 1996…

Tracey Habgood has a ‘proper’ horsey background, taking in everything from showing to point-to-pointing. In the 1980s, she worked as a groom for the Swiss Olympic showjumper Willi Melliger.

And it was in Switzerland that she became fascinated by the world of saddlery.

“When I came back to Britain, I tried to get an apprenticeship with a UK saddler but found it impossible,” she says. “I eventually persuaded a saddler to take me on - but I had to pay him!”

Tracey quickly acquired the necessary skills to do tack repairs for friends. Then moved things up a gear.

“My mother bought and sold horses at our family farm; so I set up there doing saddlery repairs from a portacabin,” she explained.

“I learnt how to strip out a saddle and reflock it, how to fit a saddle and what worked for different types and conformations.

Eventually I because a registered, qualified saddle fitter with the Society of Master Saddlers (SMS) which helped me be more visible.”

GIFTWARE CONCESSIONS

After a spell letting out one barn to a tableware company, the Harley Equestrian team decided to run the space themselves and hit upon a café and giftware area.

“We were running pretty low on funds by that point,” said Tracey, “so we decided to offer concessions in the giftware area rather than trying to stock it ourselves - and the response was huge.

“We offer a low rent, then take a commission on sales so that we can support smaller, independent retailers. We’re quite savvy about who we choose, because it’s important to get the mix right.”

The result is a destination shop with something to interest every member of the family – including bacon butties for dad.

HIGH END EQUESTRIAN

Tracey says her equestrian product range is aimed “at the middle to high end of the market, although we have a wide choice for everyone.” Notable brands stocked include Holland Cooper, Pikeur, Rambo, Ascot, Ariat, Fairfax, Albion, Bridleway and Rhinegold.

MAKING IT PAY

Before long, Tracey moved her business out of the portacabin and bought a little shop in nearby Woodford Halse.

“We had to completely renovate it before we could open,” she says. “I let out the upstairs and the basement to help make it pay, but I never had any doubts that I was doing the right thing.

“I was there for ten years, and took the other two floors back as the business expanded. I think I thrived due to offering a saddlery repair service as well as equestrian goods.”

24 | EQUESTRIAN TRADE NEWS AUGUST 2020

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RETAILER PROFILE | ETN

Earlier this year, Harley Equestrian opened a second shop at Onley Equestrian Centre in Warwickshire. Although both shops stock similar brands, Tracey has noticed a difference in customer behaviour.

“Of course, we sell more competition wear at Olney – but people are also much more prone to impulse buying in this store.”

RACING AHEAD

Tracey used to ride in point-to-points. The racing side of the business, Harley Racing, came about when her saddle fitting experience made her think improvements could be made for horses’ comfort.

“We make many of our own products – like girth protectors, wither pads and personalised exercise sheets - to my own designs here in the workrooms above the shop.”

Harley Equestrian also stocks off-the-shelf clothing and saddlery, and has a sponsorship tie-up with a local racing yard to help to promote its products.

As for the future, Tracey would like to invest in a new embroidery machine and offer personalisation on a bigger scale.

“There’s a lot of demand for it in our type of business, so that will be the next step,” she says.

GET YOUR BRAND IN FRONT OF MORE RIDERS THAN EVER BEFORE

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We do saddle fitting,

Do you still have horses?

There are five horses here on the farm including my two, Fugly and Dolly. Fugly is a hunter, and Dolly has done pretty much everything including showing and hunting. I no longer ride in point-to-points, but I still hunt with The Grafton.

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What sales channels do you use?

We sell online, and in the two shops. I’d say the split is about 20% online and 80% in the shops.

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HOW COVID-19 HIT US…

Harley Equestrian’s two stores closed when the coronavirus lockdown was imposed on 23 March.

“As we don’t sell feeds, our goods are not deemed essential,” Tracey told ETN at the time. “We’re finding things tough going. All the employed staff are furloughed, and our three self-employed staff are waiting for government help.”

Harley Equestrian’s online sales failed to peak as well as Tracey had hoped. “There’s a massive discount war going on among online retailers,” she said.

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SECOND SHOP

With the main shop based on her parents’ farm, Tracey was able to go in every day, man the phones and keep things going. “But as my parents and brother are both in the vulnerable category, I’m having to be extremely careful,” she said.

“We’ve had a few customers phoning for items. I asked them to pay over the phone and gave them a pick-up time with all social distancing guidelines met.”

Harley Equestrian’s rug washing service was able to continue.

Tracey was looking into increasing the store’s click and collect service, but a more immediate issue was her stock of recently arrived spring/summer ranges.

“Customers are currently only buying essentials, and much of this clothing is seen as a luxury,” she said. “Customers either have limited spare cash or are finding heavily reduced clothing online.

“There’s going to be a lot of discounted clothing around.

Fortunately, my suppliers are being fantastic with regard to payment terms.

On a more positive note…

Catching up with repair work, tidying the office and giving it a whole new look were among the benefits lockdown brought.

“I’ve never been ahead of the game before because I’ve never had the time,” said Tracey. “Next on the list is the workshops - a monumental job.”

In those quiet days at Harley Equestrian, a thought common to many was aired.

“When we do finally come out of this, it’s going to make people think very differently with regards to everyday life and all that we took so much for granted.”

Harley Equestrian opened again on 15 June, as soon as shops were given government permission. The Olney branch continues to operate on show days, the first of which after lockdown was a showjumping training show on 16 June.

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There’s also a huge range of saddles, new and second-hand, as well as general leatherwork and bridlework.

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 25

ETN | STABLE EQUIPMENT & BEDDING

On the home front

It’s time to stock up on bedding and stable equipment ahead of the autumn rush.

Combat crosscontamination with colours

This year, there’s an extra incentive for your customers to refresh and renew their stable equipment.

From the Gorilla Broom to the Big Tidee, Red Gorilla has tools for all bedding types in a myriad of colours.

And in a post Covid-19 world, where everyone on a yard needs to be extra vigilant about crosscontamination, matchy-matchy products come into their own.

Each livery or owner can have their own colour scheme across tubs and tools. Not only does this ensure hygiene comes first, but items are less likely to ‘go missing’ too.

FACE MASKS

Red Gorilla is also stocking face masks. Providing more than 99% filtration for eight hours, they also act as dust guards while mucking out.

Made from semi-rigid plastic, with the filter at the front, these masks are lightweight and recyclable.

SALES SUPPORT

Red Gorilla’s famously eyecatching PoS will make sure you have a best-selling autumn.

Attractive merchandising means tools and tubs can enhance any retail environment.

Ask the team for some tips.

STABLE EQUIPMENT & BEDDING | ETN

Supporting retailers for two decades As it celebrates its 20th anniversary, Bedmax says its success relies on the strength of the relationship with its retailer network.

Since launching its tailor-made shavings, the company has been on a mission to improve equine health and wellbeing through its unique bedding. And stockists have been an integral part of it.

Retailer loyalty and the transfer of product knowledge to consumers is largely down to Bedmax’s nationwide sales team and the company’s trade specific trade area on the website.

Bedmax also runs educational events to share best practice and explain why it’s is so passionate about horse wellbeing.

Ongoing research and development has produced evidencebased information so that retailers can confidently share the benefits of a large flake, dust-free, pine shaving.

Investment is also consistently made in PoS displays and support leaflets to help retailers spread the good word.

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SUPPLY NETWORK

Over the years, retailers have discovered that when the going gets tough, Bedmax pulls out all the stops to ensure the supply network is not disrupted. This has been the case through severe winters, as well as the recent pandemic crisis, when retailers were kept well stocked with product.

ENVIRONMENTAL ISSUES

Bedmax is embracing opportunities to reduce its carbon footprint. All timber used in its bedding products comes from sustainable UK sources, and it constantly strives to find innovative ways to recycle and reuse.

In fact, Hotmax - the company’s heat logs for fires - are a by-product of the shavings. They are made from the dust extracted during production.

Bedmax has two Royal Warrants granted by HM The Queen and HRH The Prince of Wales.

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS AUGUST 2020 | 27

ETN | STABLE EQUIPMENT & BEDDING GET SMART ABOUT THE ENVIRONMENT Ethos Smart Bedding is made from miscanthus – a bamboo-like crop also known as elephant grass.

It makes ideal equine and pet bedding because it dries naturally in the field, guaranteeing an extremely low moisture content.

When the miscanthus is cut down for bedding, the inner pith is exposed, making the end result highly absorbent too.

Smart Bedding is carbon negative.

When growing – and it can reach 10ft tall - the miscanthus crop acts as a carbon sink. So even taking into account harvesting and processing, every tonne of miscanthus produced can absorb three tonnes of CO2.

Ethos’s environmental pledges include planting an extra tree for every 200 bales of bedding or feed sold. And using recyclable packing, with a pledge to upgrade as soon as a viable alternative is available.

New brand promises small muck heaps

Bioforestal is a new wood pellet bedding from Hampshire based EquiKing.

The highly absorbent bedding is said to save mucking out time and reduce the size of the muck heap.

“Let’s face facts; spending money on something that inevitably ends up on the muck heap doesn’t make any sense,” says Steve Arnold, CEO of EquiKing.

International event rider Ginny Howe has tried Bioforestal bedding and says: “The pellets provide a really good base and a comfortable bed for my horses.

“This bedding is quick to muck out and super absorbent. You don’t have to take out all the wet every day - you can just remove the droppings. It takes up less room in the wheelbarrow and fills up the muck heap slower, making everyone’s life easier.”

KEEPING SHOWS ON THE ROAD

When dressage competitions were suspended due to coronavirus, Nedz stepped in to help riders carry on competing.

The chopped straw bedding brand took up headline sponsorship of online dressage series E-Riders.

Riders upload their tests to be judged by British Dressage judges, enabling them to train, compete and enjoy their sport. The online final is due to happen this month.

Meanwhile, in the paddock…

The British Horse Society (BHS) is urging landowners to stop the spread of ragwort this summer.

The plant with its distinctive yellow flowers contains toxic compounds which can poison horses.

Liver damage is a common, and sometimes fatal, result of consuming ragwort.

“Ragwort has a bitter taste so

horses don’t tend to eat it,” says Emmeline Hannelly, BHS welfare education manager.

“However, when wilted or dried, it becomes more palatable but retains its toxicity. This is particularly dangerous for horses, especially if it is found in forage such as hay.”

If neighbours do not cooperate with removal, then the only route to enforcement is via a formal complaint, raised under the Weeds Act, with your nation’s relevant public body.

28 | EQUESTRIAN TRADE NEWS AUGUST 2020

Could equine laundry offer a fresh income stream?

For customers whose husbands don’t want horse hair in their underpants, offering an equine laundry service could prove very popular.

Even for those who don’t mind washing numnahs and bandages at home, many rugs are simply too big for domestic machines. So much easier to pop them down to their local tackshop…

If you’re thinking of offering a rug washing service, it’s important to choose the right machine, says Mark Dennis, managing director of MAG Laundry Equipment.

Firstly, look for one with large door opening to accommodate bulky items. Then choose a machine with flexible programs.

“Ours come with 26 pre-set programs, and allow the user to export and import programs and software updates via a USB drive,” says Mark.

“Being able to customise cycles is a huge advantage; while having control over the software can improve energy efficiency. We’ve saved some clients 50% in energy costs.”

CARE OF EQUIPMENT

Cleaning washing machines properly is crucial to minimise the spread of bacteria; the doors, washing drum, panels and touch screens all needing a regular deep clean.

Bacteria also tends to lurk in the detergent drawer, rubber seals and washing drum.

These areas can be cleaned with hot cloths and appropriate sanitising and disinfectant solutions, along with cleaning areas such as the dryer lint filter on a daily basis.

DETERGENTS

Detergents must be kind to equine skin yet appropriate for all weather use.

MAG’s rug wash and reproof detergent has been formulated to repel water by leaving a fine film on the fabric’s surface to prevent water penetration. It also reduces mildew growth by increasing the material’s surface tension to encourage water and soil to leave the rug.

BEWARE HAIR

Washing bags are useful to protect machines by retaining loose horse hair inside the bag while allowing water in to clean the items. A machine’s valve and heating elements can break if too much hair gets in the system.

WWW.EQUESTRIANTRADENEWS.COM

By Appointment to Her Majesty The Queen Manufacturer of Horse Bedding Bedmax Limited, Northumberland

By Appointment to HRH The Prince of Wales Manufacturer of Horse Bedding Bedmax Limited, Northumberland

Q UA LI T Y • C ON S I S TENCY • SERV I CE • SUPPORT

MOVING FORWARD WITH YOU Throughout these past few challenging months, we’ve remained completely committed to supporting our retailers, and we fully appreciate the extraordinary efforts you have made to support the customers that we supply together.

Now we’re moving forward to meet the demands of autumn with you, and we’re adding a new bedding option to our range that will help you meet the needs of an even wider spectrum of equine bedding customers.

As always, if you would like to talk to your regional BEDMAX Sales Manager about products, orders or support, please don’t hesitate to call us. Thank you.

bedmaxshavings.com 01668 213467

ETN | STABLE EQUIPMENT & BEDDING

Don’t sleep-walk into illegal bedding promotions

When it comes to feed and supplements, it’s commonly understood that it’s illegal to make unauthorised medicinal claims for unlicensed products.

The Veterinary Medicines Directorate (VMD), a government agency which is part of Defra, has reminded the trade that the same applies to bedding….

The VMD’s enforcement team initially advises and warns companies that fall foul of the Veterinary Medicines Regulations (VMRs) which set out these rules.

More serious sanctions can include the issuing of Improvement Notices – which involves companies being named and shamed and, ultimately, prosecution.

ETN asked the VMD to check out these examples of marketing claims for bedding: “… with added eucalyptus essential oil. Eucalyptus oil is a mild decongestant, which makes it ideal for horses that have any respiratory ailments or COPD. Eucalyptus is also a natural antiseptic, so can be helpful in killing bacteria.” “… with added citronella essential oils. Citronella has been found to assist in deterring flying insects from the stable. It is also suitable for horses that are sensitive to insect bites, or horses that suffer from sweet itch.”

The VMD enforcement team said: “Although [this material] is for a bedding product, it would still be regarded as making medicinal claims. “[Under the VMRs] the definition for a medicine refers to ‘any substance or combination of substances presented as having

properties for treating or preventing disease’.

“Here we have clear statements claiming eucalyptus is a decongestant ideal for horses with respiratory ailments or COPD and citronella being suitable for horses suffering from sweet itch.

“These claims would not be acceptable.

“References to being a natural antiseptic and killing bacteria suggest an environmental biocidal function; while deterring flying insects is a common repellent claim.

“As used in the text, both claims are acceptable.”

ETN REPORTING | ETN

TURNING BACK THE PAGES… What ETN was reporting this month five, ten, 20 and 30 years ago.

In August 2015, ETN reported:

FIVE YEARS AGO...

In August 2010, ETN reported:

TEN YEARS AGO...

l Animal insurer and microchip specialist Pethealth acquired a majority shareholding in internet retailer VioVet. Luke Cousins, son of St Albans based vet John Cousins, founded VioVet in 2006 – when he was 16. l The June issue of Eventing magazine, a sister title to Horse&Hound, was its last in print, publisher Time Inc UK announced. l Lottery winner Adrian Bayford, who scooped £148 million, bought his girlfriend, showjumper Samantha Burdige, a gift Forest Edge show centre in Norfolk. l Badminton winner William Fox-Pitt and his saddle sponsor Albion celebrated three decades together. l Camouflage patterned saddle cloths from HKM looked set to be the ‘in’ thing for the autumn.

l Thomas H Loveday went into administration, along with parent companies Reffond (UK) and Slumberdown Enterprise Ltd, leaving the Fal Pro, Loveson and Horse Works brands with uncertain futures. Thomas H Loveday had been sold in 2008 by Sally and Martin Loveday to duvet-maker Reffond, which had already acquired the rug company FAL. l Denim was back with a bang. Equetech, Rhinegold, Caldene and Mountain Horse all had new breeches in the timeless fabric. l ETN published its first AMTRA accredited feature and quiz for SQPs (now known as RAMAs) to earn CPD points. l Mole Valley Farmers acquired the retail business of farmer owned co-operative CWG (originally Central Wool Growers).

Stamford, Lincolnshire based CWG opened its first store in 1962, growing to 11 branches. l British Dressage changed its rules to allow horses to wear ear covers (to reduce fly irritation at outdoor shows) and nose nets without special permission.

In August 2000, ETN reported:

In August 1990, ETN reported:

20 YEARS AGO...

l Mark Romain and his wife Dawn unveiled plans to open The Saddle Training Centre on 18 September. Mark was the Countryside Agency’s saddlery advisor, and many in the industry were relieved that the courses he had run from what were fondly known as ‘the Salisbury saddlery workshops’ would continue. l Ken Lyndon-Dykes stepped down as chairman of Kent Leather Group, handing over to former finance director Jane Bramall. Ken had run the retail operation for 28 years before deciding to concentrate on his saddle fitting business Saddleworld. l BETA founder Antony Wakeham received his MBE, awarded for services to the equestrian industry and rider safety, from HM The Queen at Buckingham Palace. l Football star Paul Gascoigne attributed his rapid recovery from a cartilage operation to “a wonder potion for racehorses.” It turned out that Gazza had been taking Cortaflex, telling the tabloids: “We may not win the league, but I stand a good chance in the Grand National.”

WWW.EQUESTRIANTRADENEWS.COM

30 YEARS AGO...

l Casual Riding’s three south of England shops – Outdoor Life, Epsom Saddlery and Old Basing Saddlery went up for sale. Managing director Alan Cresswell told ETN he needed new capital to “halt their downward spiral”. l Mark Westaway & Sons, makers of HorseHage, acquired Mollichaff from ACA Forage. l A new product called Dengie Alltech Yes-Sacc was launched at The Royal Show. The ‘revolutionary’ live cultured strain of yeast was said to keep colic and laminitis at bay in horses fed a cereal-based diet. More details were to be had from Clarke Willis at Dengie Crops. l Event rider turned designer Madeleine Gurdon cancelled her tradestand at the World Equestrian Games in Stockholm.

Following national newspaper revelations about romantic links to multi-millionaire musician Andrew Lloyd-Webber, her The Done Thing collection had completely sold out. While it was good publicity, it had made eating out in London virtually impossible, she told ETN.

EQUESTRIAN TRADE NEWS AUGUST 2020 | 31

ETN | RETURN TO RIDING

Let’s get back in the saddle…

Riders are hungry to get going again after the disruption to training and shows brought about by the coronavirus pandemic. ETN looks at what customers may have put off buying during lockdown - but are now desperate to own.

WHAT WILL BE THE POSTCOVID CONSUMER TRENDS?

With the pandemic impacting on the high street, fashion forecast experts are predicting a change in traditional consumer buying habits.

So where does this leave equestrian retailers who sell clothing?

“Prior to Covid-19, there had been a move away from ‘fast-fashion’ and a ‘make it cheap, sell it quick’ culture,” says Liz Hayman, MD of British equestrian fashion brand Equetech.

“Savvy shoppers were starting to adopt ‘slow-fashion’; a movement which embraces quality and classic style that outlast fickle fashion trends and cheap garments.”

While Liz acknowledges that equestrian consumers are different from pure fashion customers, she believes retailers in our sector still need to be mindful of evolving trends when deciding what stock for autumn/winter.

“Our customers need clothing to perform and withstand the rigours of life in the saddle and at the yard,” she says.

“However, equestrians don’t live in a bubble.

“Trends which affect clothing design outside of the horse world do matter, especially for fashion-conscious equestrian labels like Equetech.”

Tight purse strings

This autumn will see demand for quality

Multifunctional appeal

and clothing created with a purpose, says Liz. “The crisis has made people stop and think about what they buy and what they need. And just as slow fashion is now a ‘thing’, so it will become relevant in our sector.”

Buying quality also means less hassle for retailers with returns of faulty merchandise, she adds. Last year, Equetech had less than 0.5% retailer returns across its entire range.

And of course, happy customers equal robust repeat sales.

“Attractive price pointing and margins will always be key, but I do think that buying quality for a reasonable price will be a significant consideration for many consumers,” says Liz. “With purse strings tight, more so than ever, consumers will be looking at what they can get for their money - but with the added consideration of longevity.”

Liz, who designs the Equetech range, is a stickler for consumer feedback and studying fabric technology.

“Nowadays, we’re dealing with a more educated consumer,” she says. “So, to sell well (especially online), it’s going to require more than just a ‘new colour’ bullet point.”

A growing trend for multifunctional clothing was highlighted during the coronavirus crisis.

“Sales were buoyant across our core range of technical stretch clothing which is versatile enough to transcend from life at the yard to walking the dog, cycling, running, and even yoga in front rooms during lockdown,” says Liz. Consumers continue to want garments that deliver more, she adds.

“The joy of our sport is that seasonal clothing fit for the job and the weather are always reliable drivers.

Add versatility and quality on top, and you have a winning formula to tempt your returning customers.”

Time for a new hat The popular uvex Exxential helmet has been updated.

For summer riding, Version 2 is the perfect antidote to smelly hat syndrome with its excellent ventilation and removable, washable liner.

With just four sizes across this adjustable range, it’s a low risk option for retailers to stock.

32 | EQUESTRIAN TRADE NEWS AUGUST 2020

Certified to VG1 and BSI Kitemarked, so it can be used in all disciplines, the Exxential weighs in at only 420g. It incorporates the uvex 3D IAS fit system for easy adjustment to a perfect fit each time it’s worn.

Available in black mat, mocca, blue mat, anthracite mat and sand mat, the trade price is £50 plus VAT and the RRP £99.95.

WWW.EQUESTRIANTRADENEWS.COM

RETURN TO RIDING | ETN

Doing the legwork Latinium riding boots – already a best-seller in Europe - are new to HKM’s UK collection.

The boots’ popularity is assured thanks to their quality, price (RRP £180.95) and vast range of height, width and foot sizes to fit almost every rider.

The textured leather gives a soft, flexible feel while a memory foam sole is supercomfortable. Two elasticated inserts either side of the zip provide stretch and a contoured fit.

A clever feature is a soft silicone band in the lining to discourage the boot from moving or dropping at the ankle.

Latinum boots team up nicely with the LG basics range of classic breeches from HKM’s Lauria Garrelli collection.

Available in core colours that co-ordinate across the range, styles include standard knee patches or a full silicone seat.

The fabric is soft and the fit flattering; useful pockets and elasticated ankles also feature. RRPs are from £70.95 depending on seat style.

CONTENT CREATION

SOCIAL MEDIA MARKETING

Getting the jobs done Horsey people spend a lot of time on their feet. So Elico Glencoe Boots will suit them down to the ground.

These good quality, short boots are ideal for all those jobs to be done around the stable yard.

Made with waterproof Crazy Horse action leather outers, and elasticated sides at the ankles, they’re quick to put on and good to go in any weather.

With a shock-absorbing profile, rubber sole with sturdy heel and cushioned inner sole, they promise day-long comfort.

Elico Glencoe boots come in brown, sizes 37 to 45, with an RRP of £69.95. They are available from Jenkinsons Equestrian.

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 33

ETN | RETURN TO RIDING

Keep a cool head

Sport rides again!

Retailers reported a rush of customers keen to get riding hats fitted when shops re-opened after lockdown (ETN Newsletter, 17 June).

The low-profile Air-Tech Classic from Champion is an ideal choice for summer riding.

With a lightweight, injection-moulded ABS shell, it’s comfortable and breathable without compromising on safety. It meets PAS 015 2011, VG01 01 2012 and ASTM F116315 standards and is Kitemarked.

The Air-Tech helmet has triple mesh venting for airflow and a removable, padded crown lining in moisture wicking material.

It’s available with a metallic or silk paint finish at an RRP of £137.50 to £165 depending on size.

Combining comfort, style and performance, the new Toggi Sport collection is the perfect partner for a return to riding.

The range of performance pieces for equestrians covers jackets, gilets, performance tops, legwear and accessories.

Every finishing touch and discrete detail has been considered to deliver a collection that will delight and excite.

Built on a practical layering system, each garment is designed to work in unison with the rest of the range, delivering a compact collection to see riders through all four seasons.

Something to be seen in Now your customers are hacking out again, they’ll want to update their hi-viz.

Bring on the Cadence Jacket, part of the Charlotte Dujardin Collection by Equisafety.

Made with laser technology that minimises the seams on the reflective detailing, this ergonomic, elegantly shaped jacket is waterproof and breathable.

There’s a two-way front zip, pockets and zip guards – all waterproof. At the back of the jacket, a large hidden fishtail emerges when needed to cover the back of the saddle.

Machine washable at 30 degrees, the Cadence comes in yellow or pink and sizes 6 to 18. The RRP is £110.

Don’t forget the drivers Your carriage driving customers are reaching for their harness again…

Zilco has expanded its range to include wool liners for driving saddles and breastplates.

The luxurious, genuine Australian sheep wool liners are knitted onto polyester backs.

Machine washable and non-shrinking, they have quilted, cotton outers and are secured with hook-and-loop fasteners.

The wool liners are expected to be in stock in late September.

34 | EQUESTRIAN TRADE NEWS AUGUST 2020

In case of emergency away from home Before horse owners head out on the road for training and shows, their first aid kits might need to be replenished.

Provisions should cover equine or human emergency, with everything stored in an easily accessible place.

The Horse & Rider First Aid Kit from Robinson Animal Healthcare makes it easy to be organised.

All the essentials to treat a minor wound or protect a more serious one until veterinary help arrives come in a wipeclean bag with ruck-sack type carry straps.

The kit contains Animalintex, Veterinary Gamgee, Equiwrap bandages, a 15g tube of Vetalintex, Skintact wound dressing, Fast Aid Cleansing Wipes and tough cut scissors.

WWW.EQUESTRIANTRADENEWS.COM

RETURN TO RIDING | ETN

First base The soft, breathable Coldstream Lennel base layer has a sleek fit.

Moisture wicking properties make it ideal for performance riding and everyday wear. Flat-lock stitched, soft seams ensure comfort.

Available in five colours, and with reflective branding, the Lennel base layer (RRP £39.99) co-ordinates with other pieces from the Coldstream collection.

Coldstream is available from Battles.

Seeing a friend’s horse get stuck with his front legs over the breast bar recently was alarming to say the least – and could have been disastrous.

Fortunately, an allen key was quickly produced – the trailer driver didn’t have one but someone else did - enabling the breast bar to be lowered safely by undoing the bolts from the outside of the trailer.

The owner had only left the 17hh horse for five minutes. But with the top front door open and the breast bar on the lower setting, he thought he’d spied an obvious escape route.

All ended well; an allen key is now stowed in the on-board first aid kit.

What riders missed most…

Trailer traumas If you, your friends or customers tow trailers, please carry an allen key, writes Liz Benwell.

The buzz of competitions, hacks with friends and mooching in their local tackshops were what equestrians missed most during the coronavirus lockdown.

At the height of the pandemic, many horsey people were also frustrated at being unable to buy and sell horses.

The findings are from a survey undertaken

by Bedmax. The bedding manufacturer

asked a cross-section of 221 riders how they’d been affected by the lockdown.

Most were desperate to be out on a horse regularly again. Almost all respondents (92%) highlighted how a halt on competitions, closure of livery yards, and a pause on lessons had impacted access to and time with their horses.

The lack of training, competing - and browsing around their local tack shop - left many most looking forward to renewed interactions with others in the horse world.

A quarter (26%) said they were yearning for the buzz of competition.

Since the current easing of restrictions, respondents are keen to return to what they have missed most - being in the saddle for hacks with friends and resuming training activities with their horses.

Another positive was for the 17% whose plans to buy and sell horses were affected

by Covid-19. They were looking forward to concluding these transactions.

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 35

ETN | CPD FEATURE

It’s not always about the saddle…

ACCREDITED BY

Saddle fitters need tact and diplomacy when numnahs and girths threaten to undo all their hard work, says Kay Hastilow.

SMS qualified saddle fitters who read the feature and submit correct answers to the quiz will receive one CPD point.

How many saddle fitters recognise this scenario? You fitted a saddle and were delighted with the result. It was nicely balanced, stayed in place and fitted the rider well. The horse went beautifully in it.

A week later, the client rings to tell you that the saddle is rolling about or shifting to one side, it moves up the neck or slides back from the shoulders or the horse isn’t happy in it.

GIRTHS

As often as not, you go back to the customer to find it still seems to fit perfectly and the horse goes well. Yet the owner swears that the horse doesn’t go like that when you’re not there.

The fault often lies with other equipment they’re using - or unclear instruction from you.

GIRTHING OPTIONS

Several saddles have many different girthing options and unless you are crystal clear on which straps should be used (especially if one is being used as a balance strap), customers are likely to get it wrong with unwanted consequences.

In this scenario, I take a ball point pen and put a cross on the point of the straps they need to use. Once they’ve got into the habit, they will remember and the correct straps will start to show marks, but at least it gets them started the right way.

36 | EQUESTRIAN TRADE NEWS AUGUST 2020

SADDLE CLOTHS

Perhaps you used your own, good quality saddle cloth, or they provided a decent one for you to try the saddle with?

Now you get there to find the customer using a cheap synthetic material one- and it’s a poor shape to boot. Such fabrics tend to have one thing in common, they’re slippery. And this causes the saddle to slip and move which, of course, the horse hates; horses like their saddles to be stable.

In addition, a poor saddle cloth may pull down onto the spine causing pressure, or be too narrow under the panels of the saddle.

Pads and thick numnahs, such as sheepskin, can alter the way the saddle fits so you need to ask if such items will be used after the fitting. If they are, then you must try the saddle with these items and adjust the fit as necessary.

I once spent ages fitting a really difficult horse where the shoulders were set so far forward that every saddler slid up the neck. It took all my skills to achieve an acceptable fit, only to hear that a week later the rider was complaining to her trainer that the saddle still shot forward.

I happened to be in the yard, and so looked in during a lesson.

She had put a really thick sheepskin numnah under the saddle despite being advised not to do so!

Of course, anything used under the saddle needs to be clean.

Cloths caked in dry sweat are not conducive to comfort for the horse.

GIRTHS WITH ELASTIC

What else might spoil your fit? We know that girths with elastic really aren’t terribly good for the horse.

Elastic just on one side encourages the saddle to move to one side; whilst elastic both sides, unless it is really a minimal amount of very high quality elastic, allows too much movement in the saddle. We return to the horse liking the saddle to be stable.

Another disadvantage of elastic in the girth is a tendency to over-girth, with it done up so tightly that the horse is very uncomfortable. And that’s not going to help him move freely!

UNINTENDED CONSEQUENCES

You get the drift… So many things beyond the actual fit of the saddle can have unintended consequences on the end result - and none of them are because of your work.

So, how can we deal with this?

Any attempt to sell new accessories with a new saddle might be

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CPD FEATURE | ETN

About the author:

Kay Hastilow is a Master Saddler and former president of the SMS. She has lectured around the world, designed her own saddle range and was involved with setting up and running the SMS Qualified Saddle Fitters course. More recently, Kay has developed an online training programme called Essential Saddle Fitting.

GOOD PRACTICE

“A disadvantage of elastic in the girth is a tendency to over-girth” seen as hard or opportunistic sales methods; although perhaps not if we approach it from a different angle.

When we’ve completed a fitting, should we ask what type of saddle cloth they intend to use every day? Ask to look at them – all of them, “to check if they are big enough.”

You can also check that they aren’t worn through on the underside or have thick piping or bling that lays under the girth (especially uncomfortable if it’s a mono-flap or close contact saddle) or under the saddle at any point.

As to girths, ask to see what the customer intends to use. Is it the right length? Too long or too short will cause problems.

If it’s a girth which you don’t think will be suitable, don’t just condemn it but spend a few minutes explaining why it’s not ideal and how it could affect the way the saddle performs and the horse goes.

It is very important to check that the girth is safe (as with all tack used), checking all wear points at the buckle turns, stitching and material.

Girths must also be clean and soft. Some of the plastic girths go very hard if they aren’t cleaned regularly, as do leather girths.

With the plastic ones, the edge bindings can go hard and crack, these cracks easily pinching the skin in the elbows. The girth should be wiped down with a damp cloth or sponge after use.

These are just some items that might cause problems if not checked.

It’s good practice to ask to see every item of equipment that will be used every day, as well as what is provided for us on the day of the fitting, and check that it’s all suitable.

This might add a little bit of time to your fitting, but it will be far less time than it takes to return to sort out a perceived problem.

NOT SO ANATOMICAL

Many different items can affect the horse’s performance. There are incorrectly fitted breastplates, almost always attached too tightly to the saddle and dragging it into the scapulae. Then there are girth sleeves that twist and slip.

Perhaps the customer has bought a new bridle elsewhere, and the fit or design isn’t perfect, and this will affect the horse’s comfort. Often ‘anatomical designs’ don’t seem to correspond with the anatomy of many horses! Also, even a properly fitted bridle will stretch and settle in and therefore need adjustment.

Otherwise it could be causing discomfort while the rider is unaware.

Quality, stylish riding wear

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EQUESTRIAN TRADE NEWS AUGUST 2020 | 37 CM_90x133mm.indd 1

04.05.2020 08:50:04

ETN | CPD FEATURE

SMS CPD QUIZ: Saddle Fitters 1. How can you be sure that a client uses the correct girth straps?

Repeatedly explain which straps to use Hope that they understood first time Mark the straps to be used 2. What might happen if they use a cheap synthetic saddle cloth?

The saddle could move excessively The colour could run Their friends would think it ‘uncool’ 3. Bling or piping on cloths should be checked because:It must be the right colour It must advertise their sponsors It must not come under any part of the saddle or girth 4. Elastic on girths can:Help the horse to breath Make it easier to girth up Make it easier to over girth 5. What items should you ask to see at the fitting?

All saddlery intended for use The rider’s hat The rider’s body protector

SELECT YOUR ANSWERS AND TICK THE BOXES

6. Elastic on one side of the girth can:Help old people or children to girth up Unbalance the saddle Allow the saddle to move with the horse 7. If the customer intends using a girth that is unsuitable you should:Explain the problem and possible consequences of use Do a hard sell on your preferred girth Tell them to get another girth without specifying the type 8. Why is it important that girths should be clean?

They will smell in the tack room I don’t think that is our business Dirty girths go hard, crack, and can pinch the horse

SMS CPD Questions August 2020 ETN

9. What might happen with a new bridle?

It will go out of fashion quickly It will settle and stretch so might become uncomfortable for the horse without adjustment It won’t fit after 6 weeks

10. You have used a good quality saddle cloth for your fitting but right at the end they tell you that they always use a sheepskin half pad. Do you:Just hope that the saddle still fits?

Tell the client that they are not necessary and not to use them?

Try the saddle with the pad and reassess the fit?

FIND IT ONLINE: ETN’s CPD features are also available at www.equestriantradenews.com

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. Full name Company name/ address Email Telephone number

YOUR QUALITY STARTS WITH US

Since 1982 we’ve been supplying the equestrian trade with the kind of products and materials they need to offer the highest quality to their customers.

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38sales@abbeyengland.com | EQUESTRIAN TRADE |NEWS AUGUST 2020 abbeyengland.com

WWW.EQUESTRIANTRADENEWS.COM THE DIFFERENCE IS OUR VALUES

DOGS AT WORK | ETN

Dogs at work They greet the customers, chase the postman, lick up after lunch, travel in the car or van, and snooze under the desk. These are the dogs gainfully employed in the equestrian trade…

SNOOP

Handsome Snoop is a sevenyear-old Staffordshire Bull Terrier who works at Horseworld (the equestrian department of GJW Titmuss) in Wheathampstead, near St Albans. His official job title is Staff Staffie.

“Snoop came to us three years ago after being found as a stray,” explained his owner and store manager Emma Cowan. “He had passed through several different rescue centres before finding me to be his new mum.”

Now a very diligent employee, Snoop tests out all the toys and treats in the GJW Titmuss pet shop downstairs.

“Coming into work every day has really helped with his rehabilitation as he was very nervous and timid when I first brought him home,” added Emma.

“He brightens up every day with his funny ways and cheeky nature. His favourite place to be is under my desk snoozing, or sharing snacks with Jenny, our resident rug expert.”

MURPHY

Delightful Murphy works at NAF alongside his owner and sales order processor, Felicity Wolf.

Despite being a senior member of the big doggie team at NAF, Murphy gets to work early every day, does his stint, then leaves mid-morning to look after his grandad.

He liked to sprint into the office to see everyone, then have some peace and quiet in his bed

by Felicity’s desk. Murphy is very good at helping everyone relax because he is so chilled.

“I love running around in fields and chasing rodents,” says Murphy. “My favourite food is chicken. I like a good snuggle on the sofa…but I hate the rain; unless there’s snow, I love snow!”

DO YOU HAVE A DOG AT WORK?

Tell ETN about the dog in your shop, office, warehouse or work vehicle – and we’ll feature him or her in the magazine. Email editor@equestriantradenews.com Please send photos – and tell us about their likes and dislikes too.

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MATILDA

Loyal Labrador Matilda – Tild to her friends - is eleven and a half (that’s just over 80 in human years) and has been in Catherine Powell’s life since she was eight weeks old.

“She used to come to work with me every day when I did horses full time,” says Catherine, who recently started her own agency, CEP Equestrian. “Since 2012, when I started working as a rep, she’s enjoyed lazy days in bed and walks with grandparents.”

Catherine says Tild is “amazing” with her 18-month-old daughter Audrey, always by her side as chief protector. “She’ll do anything for food and is a great help tidying up after Audrey’s meals.

“We’ve had a sign made that can be altered to say “the dog’s been fed/not been fed” as she’s very good at sitting next to her food bowl looking starved. She’s a huge part of our family.”

DAVE

Like most of his breed, this tenacious terrier who works at Mortimer Country Store in Wigmore, Shropshire, spends hours staring fixatedly at a rabbit hole. Sadly, his concentration is not so good when there’s admin to do – especially when he spots a bird outside.

Dave is busy ordering seasonal stock. “We got our first Christmas catalogue on 20 May,” says Dave’s owner and store manager Alison Benwell, who stayed open to serve the local community throughout the Covid-19 outbreak. “We might have had a crisis – but you can’t stop Christmas…”

NESS

Four-year-old Ness must be the shiniest black Labrador in Yorkshire.

She works on the farm where PureFlax supplements are grown.

“Ness starts work at 7am,” says her owner Grace Liddle. “She keeps a watchful eye on me through the packaging room window while I cold press, bottle and pack linseed oil orders.”

A highlight for Ness is the arrival of the courier who only gets past the farm gate in exchange for a biscuit bone. After her favourite lunch - rare roast beef on white, no horseradish – Ness settles down for a snooze in the office.

Hugely committed to her role in R&D, Ness spends much of June and July inspecting the linseed crop in the fields.

EQUESTRIAN TRADE NEWS AUGUST 2020 | 39

ETN | RECYCLING

Unwrapping the recycling conundrum

The equestrian industry is well placed to champion environmental issues.

But when it comes to recycling, it’s more complicated than talking the talk, as Liz Benwell discovers.

C

oronavirus caused pause for thought about the environment and how we can ‘build back better’.

The momentum had already begun in our sector. In January, BETA International was awash with sustainable products in recyclable packaging. And retailers were buying to satisfy their customers’ increasingly green demands.

Danielle Reynolds, whose DVR Equestrian Sport collection makes rider clothing in Europe in recycled fabrics, believes this post-Covid era could be a watershed moment for the environment. “[During lockdown] the incredible side-effect of stillness was more than environmentalists could ever have wished for,” she says.

“The worry is whether the pandemic’s negative impact on the economy will push the environmental crisis further down the pile.”

Holy grail of recycling

Environmentally savvy consumers are no longer content with box-ticking exercises.

It’s not enough to quote the right buzz words – sustainable, recyclable, green, organic - to get everyone nodding and agreeing that it must be ‘good for our planet.’

As Philip Tyler, executive chairman of TopSpec which is introducing recyclable feed sacks, says: “It’s no good mindlessly tearing down trees to make paper bags when planting trees is seen as part of the solution to global warming.”

BOPP [more on which below] is what TopSpec has chosen for its latest packaging. The polypropylene based material is already being adopted by the 40 | EQUESTRIAN TRADE NEWS AUGUST 2020

human food industry. “And where the supermarkets go, others will follow,” says Philip.

“The challenge is to get enough people using [a material] to make it worthwhile for all councils [and other waste disposal operators] to have the facilities process it.

That’s the holy grail of recycling.”

Feeding a need

Packaging is there to contain, protect and preserve a product; yet the market desires it to be broken down in an environmentally friendly way once it’s done its job. Quite a dilemma!

Feed sacks, for example, must be robust enough to withstand man-handling and damp feed rooms. The contents must remain hygienic and uncontaminated. Then there’s the high oil content in many modern formulae; consumers won’t acept greasylooking packaging.

Over the past year, TopSpec has moved 30% of its total production, mostly blends, into BOPP sacks which are fully recyclable.

Balancers remain in layered, lined paper sacks, but the plan is to switch them to into BOPP bags over the next five years.

“We’re taking it slowly; we wanted to see people’s reaction,” says Philip, who went so far as to source natural ink to print the new bags so as not to compromise their recycling credentials.

BOPP bags have had some unexpected spin-off benefits too. They look smart and bright in-store, are less damaged in transit (the industry average for paper bags is around 5%) and get the thumbs up from horse owners who like the strong empty bags for collecting droppings and alike.

Used BOPP packaging goes into general household plastic bins and, where local councils have the facilities, they pull them out for total recycling. This material can be reused in total to make food grade packaging.

BOPP products are marked with a 5 in a triangle, indicating they’re 100% recyclable.

It’s a paper chase

Traditionally, paper has been the most widely accepted ‘eco-friendly’ product because widely available recycling facilities easily divert it from landfill.

“This is why, to date, TopSpec has used paper sacks made from sustainable forest sources for its main products,” said Philip.

“However, all paper used in packaging is technically down-cycled - not recycled, meaning that after initial use and

processing, the material and fibres become naturally weaker.

“It’s also not possible to use 100% recycled paper in packaging as the strength and quality is not suitable.”

Buzz-words explained

When it comes to compostable packaging, cosy images of it gently degrading on some homely heap are not quite accurate. “The majority of new compostable packaging solutions must be sent to an industrial facility,” says Philip Biodegradable packaging can have a lifespan of as little as six months from manufacture, he adds, and it’s not particularly strong with.

“While it may be alright for, say, fresh vegetables that will be eaten quickly, it’s not suitable for 20kg bags of horse feed with a four to six-month shelf life.”

Honest and realistic

The ideal, long-term solution – that holy grail - is 100% recyclable packaging and ubiquitous processing facilities with known technology available at costs local councils can justify.

“At TopSpec, we believe it’s important to be honest and realistic about tangible, sustainable changes we can deliver today, with the technology the industry has,” says Philip.

“Current waste streams in the UK do not do enough to assist the sustainable and environmental ambitions of companies like TopSpec.

“What we can do as an industry is put pressure on government to invest in improved infrastructure here in the UK and further afield as the wider plastic problem is a global issue.” Indeed, the equestrian industry might be a small one in the grand scheme of things, but unless we try, nothing will change.

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RECYCLING | ETN Easier-to-recycle bottles are on offer

NAF Off Spray is now available in new easierto-recycle bottles.

The smart ‘whiter than white’ bottles offer the same road-side recycling as the rest of NAF’s pots.

“It’s part of our continued commitment to improving the recyclability of all our packaging and to ‘closing the recycling circle’,” says NAF which manufactures at its factory in Monmouth.

The new, white packaging highlights the different sprays’ labels in their familiar colourways to identify NAF Off Deet Power, NAF Off Extra Effect and NAF Off Citronella.

The popular range continues to be on special offer with a ‘buy any two and get £5 off ’ deal running until the end of October.

Coming together for the planet

Swedish clothing brand Stierna Equestrian Sportswear has joined fashion giant H&M Group, DIY chain B&Q and Danish retailer Coop to campaign for stricter regulation of the use of PFAS chemicals.

PFASs are known colloquially as ‘forever chemicals’ as they reputedly do not break down. The initiative to regulate their use is fronted by NGO ChemSec, a not-for-profit lobbying group.

Stierna’s waterproof riding clothes have been free from PFAS since the label’s launch in 2015.

“Sustainable development is [a concept which] meets today’s needs without compromising the ability of future generations to meet their needs,” says Helena Strömbäck, founder of Stierna.

The brand’s Anna Top SS competition shirt is made in polyester from recycled plastic bottles.

Sustainable saddling

French supplier Harcour is using recycled polyester in its latest saddle pad design.

A honeycomb cotton lining provides good absorption and maximum breathability.

The high wither style is designed to stay in place under the saddle.

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Eco-friendly option All packaging on HorseHage and Mollichaff products - including the sample bags - is recyclable at participating recycling centres.

The plastic used to pack the dust-free forage needs to be semi-permeable. This is to allow the fermentation to happen within the bag which gives HorseHage its low sugar content, says the company.

HorseHage pledges to continue to strive for further eco-friendly options wherever possible.

Changes for the better

The Golden Paste Company has introduced a number of measures to reduce its carbon footprint.

It uses loose fill packing peanuts made from potato starch that dissolve in water. And, last year, removed the plastic scoops from its TurmerAid 2kg tub, suggesting consumers use a tablespoon instead.

TurmerAid is sold in plastic food grade tubs which are recyclable and re-usable.

The Golden Paste Company also sells 15kg recyclable sacks of the product.

The company’s branded packing tape is fully recyclable - the ‘sticky’ being made from potato starch.

From bag to bag

Hi-Fi Lite will be the first Dengie product to appear in new packaging which contains as much recycled plastic as it’s currently possible to use, says the company.

The packaging can then be recycled (LDPE 4) where facilities exist.

“The plastic packaging is vital for ensuring Dengie’s feeds remain fresh and protected from the elements as well as reducing the risk of contamination – a particularly important consideration for those feeding competition or racehorses,” says Katie Williams, Dengie’s technical manager.

“To achieve this with paper packaging, it is often coated with wax or lacquer which prevents the packaging from being recycled after use.”

Dengie bags are regularly re-used on yards. Now they can be recycled, potentially ending up being used to make another Dengie bag.

The ‘Maximum Recycled Content’ logo will begin appear on the back of packs this summer alongside that of Cool Earth, a partner in the Queen’s Commonwealth Canopy initiative to protect forests.

Coming soon

Hair of the dog

See Change Now has launched a 100% biodegradable dog shampoo bar.

The minimally packaged product joins the company’s horse shampoo bar to meet the needs of eco-savvy owners.

Says company founder Catherine Milne: “People want to make more sustainable choices, but knowing where to start can be overwhelming. Our plastic-free shampoo bars make one of those decisions really simple for pet owners.”

OCTOBER ISSUE

in ETN…

• Supplements and feed balancers – what to stock • AMTRA accredited RAMA/SQP CPD feature and quiz – boost your nutritional knowledge • Christmas is coming – great gift ideas • Winter care – get ready for winter with useful products for the tack room, grooming box and first aid kit Please send editorial submissions to editor@equestriantradenews.com by 16 August To find out about advertising, contact Beth Crow on tel 01937 582111 email bethc@beta-int.com

EQUESTRIAN TRADE NEWS AUGUST 2020 | 41

ETN | CCJs

CCJs

County Court Judgements from England and Wales and the Scottish version, which are called Court Decrees.

The judgements listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgements/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

SHIRE STABLES MANOR FARM WESTON ROAD SOUTH WESTON OX9 7EH £2,155

CLAIRE DAVIES T/AS CNG EQUINE 3 HADDON PLACE STOKE-ON-TRENT ST2 8LL £1,570

SHANE WALSH EQUESTRIAN 2 MICHAELS COURT HANNEY ROAD SOUTHMOOR ABINGDON OX13 5HR £8,109

CLARE WELSH T/AS CLARES SADDLERY OLD CO-OP BUILDINGS HOOKERGATE LANE HOOKERGATE HIGH SPEN NE39 2BX £363

MICHAEL BAKER T/AS HORSE DEALER BURBAGE HOUSE LUTTERWORTH ROAD HINCKLEY LE10 3AH £10,043

ALLISTER ELLIOT T/AS BOURNEMOUTH HORSEBOXES 59 WAYSIDE ROAD ST LEONARDS, RINGWOOD BH24 2SJ £5,005

ACORN EQUESTRIAN UNIT 2 ACER COURT BUSINESS PARK CROSSHANDS PEMBROKESHIRE SA14 6RE £312

STEPHEN FREDERICK CHARLES GARDNER T/AS EASTELMS HORSE TRANSPORT 14 BONSEY GARDENS WRENTHAM, BECCLES SUFFOLK NR34 7LU

BANKRUPTCY ORDER

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