Equestrian Trade News
Voice of the equestrian T h e V o i c e o findustry t h e E q u e s t r ifor an Industry T h e Vo i c e o f t h e E q u e s t r i a n I n
Facts & Features The official magazine of BETA International
Tel: +44 (0) 1937 582111 Email: info@equestriantradenews.com www.equestriantradenews.com
Key Data Page average – 56 Editorial/advertising ratio – 60/40 Frequency – monthly Circulation – 5,250 – 9,000* Distribution – mailed to saddlers, retailers, feed merchants, SQPs*, BETA members, subscribing manufacturers, wholesalers, agents and distributors in the UK and overseas. *Dependent on issue e-newsletter - emailed to 13, 800 addresses Average open rate 22.14%
The Facts E stablished in 1979 and read by retailers, manufacturers, distributers and agents. fficial media partner of BETA O International - world's leading trade exhibition for equestrian, country clothing, outdoor and pet products. T he January issue features the only official in-depth BETA International preview with floor plan. MTRA-accredited SQP CPD A worming features in March and September issues, and SQP CPD nutrition features in April and November.
E TN has a weekly e-newsletter with a higher than average opening rate and new readers signing up daily. P romotional material can be included as inserts and sent out to retailers or our full database. S upplied free to approximately. 2,550 UK equestrian and related retailers, with subscribers in 47 countries. P ublished by Equestrian Management Consultants (EMC), part of the British Equestrian Trade Association (BETA) Group and organiser of BETA International. E TN now has a digital magazine option enabling overseas trade readers to benefit from competitive subscription costs.
Digital advertising opportunities (personalised e-shots, newsletter banners, etc.) are also available to companies booking advertising in the magazine during the same month.
Advertising rates & sizes
All sizes shown are height in mm (first) x width in mm (second)
Price: £2,380
Trim: 148.5 x 210mm Type: 133 x 186mm
Request a tailored quote for series advertising or inserts today Tel: +44 (0) 1937 582111 or email bethc@beta-int.com
Key Features 2019 ...the magazine for the industry, about the industry, by the industry JANUARY l BETA International preview l Insurance – for the trade and your customers l Hoof care products l Pets & wild birds – dogs, cats and feathered friends
JULY l Feed for veterans l Stable equipment and bedding – for the winter to come l New clothing and footwear collections
AUGUST l A celebration of British companies and manufacturing – including British companies exhibiting at Spoga l Below the belt – jodhpurs, breeches, riding boots, chaps and spurs l Bits, bridles and training gadgets MARCH l Stay safe – body protectors, riding hats, hi-viz and protective footwear l Competition gear – for horse and rider including equine boots l Feed and products for equines prone to hoof, leg and SEPTEMBER joint problems l Worming focus – developments and latest products l Worming focus – the latest worming products and including AMTRA accredited SQP CPD feature regimes including AMTRA accredited SQP CPD feature l Feeding for optimum condition l Royal Warrant holders l Clippers and accessories including winter rugs FEBRUARY l Show reports – BETA International reviews l Bedding – plus stable tools l Launched at BETA International
APRIL l Feed for performance including AMTRA accredited SQP CPD feature l Top-to-tail grooming – fly and coat care products including summer sheets l Clothing and footwear l Stay safe – body protectors, riding hats, hi-viz and protective footwear MAY l Small holdings – products for small holders and pets l Supplementary help – supplements and balancers to stock l Paddock, stable and tack room essentials – products for good management including first aid
OCTOBER l BETA International preview and Spoga review l Supplements and feed balancers l Christmas – great gift ideas l Winter ailments – products for seasonal issues including first aid NOVEMBER l Fibre, forage and hay alternatives – AMTRA accredited SQP CPD feature l Equine treats and licks l A retailer's guide to feed wholesalers l Boots, socks and gloves
DECEMBER l Support for retailers - how suppliers are backing the JUNE retailer, merchandising, P.O.S., catalogues, rebranding, l Focus Europe – profiling European equestrian companies easy payment terms, sponsorship, etc. l Marketing, PR and advertising l A retailer's guide to wholesalers l Finest saddles and saddle fitting – from home and l Saddle and saddle fitters CPD feature abroad including saddle makers directory l Leather and leather care l Saddler and saddle fitters CPD feature
Don't forget January 2020 Advertising deadline: Editorial deadline:
12th of month preceding cover date 1st of month preceding cover date
bethc@beta-int.com editor@equestriantradenews.com
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• News • Product News • People page
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Contact Beth Crow Email: bethc@beta-int.com Telephone: +44 (0) 1937 582111