ETN (Equestrian Trade News) – January 2020

January 2020

The Voice of the Equestrian Industry

Volume 44, No 1 Monthly

THE SHOW STARTS HERE! ONLY IN ETN…

Your exclusive BETA International 2020 official preview: • Exhibitors, people and products • Seminars, performances and awards • Show floorplan

PLUS

• AMTRA accredited SQP CPD • Hoof care with farrier advice • Better business tips and tricks • BETA Business Awards shortlists revealed

ETN is the official media partner of BETA International

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Editor’s Comment

In this issue...

NEWS Latest happenings

4

PRODUCT NEWS What’s new

12

SPECIAL REPORT Company profile

It’s Olympic year! It’s a moot point whether wall-to-wall coverage of the Games increases participation in sport – or merely gets more bums on sofas.

In our world, however, it’s certain to heighten interest in British team riders.

Companies – other than official suppliers – are of course restricted by law from promoting their Olympic associations. But there’s nothing wrong with getting behind the Brits and showing our support.

Remember the butcher who got into trouble during London 2012 for dressing his shop window with the five Olympic rings made entirely from sausages?

Yes, he got his knuckles wrapped and had to take the display down – but not before he’d had more publicity than money could buy.

When Argos’ pre-Christmas advertising featured a family circling products in a catalogue, who says print is dead?

“Every time we test whether [our print catalogues] are still relevant for our customers, we get a fairly resounding answer – yes,” Argos’ senior brand executive Dan Elton told Retail Gazette.

“In an environment where fewer and fewer retailers are using catalogues, that doesn’t mean it’s less effective for us. If anything, that means that customers are finding something unique with us. I don’t think we’ll be getting rid of the Argos catalogue anytime soon.”

Incidentally, about 60% of Argos sales originate online, while 80% of sales is actually fulfilled through physical stores. Anyone introducing click and collect this year…

FRONT COVER: ETN traditionally heralds the New Year with an extraordinary equestrian artwork. Welcoming 2020 is Abstract Horse 8 (Sculptural) by Paula Horsley. It was created with glue guns on a large stretched canvas.

Coloured glue sticks made of EVA (plastic/ resin) are applied in a hot melt state. Find out more at paulahorsleyart.etsy.com.

WWW.EQUESTRIANTRADENEWS.COM

Black Friday is now a seven-day bargain-fest. Indeed, occasion shopping – from Valentine’s Day to Easter, Father’s Day to Halloween and Christmas – looks set to be pivotal to 2020s retailing.

It’s a great idea to have a calendar of hooks on which to hang offers, deals and promotions – as long as it’s all kept tasteful and relevant. Maybe that’s why Singles Day – so beloved

by Chinese consumers – doesn’t work in the UK. Not only does it clash with Remembrance Sunday, but apparently it evolved due to a surplus of single men as a result of China’s then onechild policy.

Fortunately for our trade, horses are a 24/7, year-round commitment. So the value of perennial good advice, attentive service, fresh new products and a pleasant environment in which to shop (in store or online) should never be underestimated.

16

LEGAL DIGEST New legislation is on its way

TURN BACK THE PAGES What ETN was reporting five, ten, 20 and 30 years ago

20

INSURANCE FEATURE Combatting cyber breach threats Retailers’ questions answered

21 22

PEOPLE Who’s new, who’s moved

24

BENCH SADDLER OF THE MONTH Meet a master craftsman

25

RETAILER PROFILE Townfields Saddlers, a proper family business

26

HOOF CARE Advice from a farrier Product gallery Nutrition for hooves

28 30 32

BETTER BUSINESS Sponsorship risks and benefits

33

BETTER RETAILING All about modern shopping

A recent study of teenagers revealed that their motivation, physical health and social skills are lacking due to too much time spent on digital devices.

In fact, we probably all need to get out more from behind our screens… to meet people, get fired up about what’s new and breathe in some fresh ideas.

See you at the NEC on 19 – 21 January for BETA International 2020!

18

34

PETS AND WILD BIRDS Feeding feathered friends Product ideas

36 38

AMTRA ACCREDITED SQP CPD FEATURE Canine dental health

42

DOGS AT WORK Busy canines in our trade

45

BETA MEMBERS’ PAGE News from your trade association

46

COUNTY COURT JUDGMENTS ETN’s exclusive listing

47

Liz Benwell

26 16

Resource Reg. No. 2110

EQUESTRIAN TRADE NEWS JANUARY 2020 | 3

ETN|NEWS

News New name for SQPs to better reflect role R

egulatory body AMTRA is leading the push to formally change the title SQP (Suitably Qualified Person) to RAMA (Registered Animal Medicines Advisor).

The aim is to better reflect and recognise the role of registered professionals qualified to prescribe and supply animal medicines such as horse wormers.

AMTRA envisages that an official change from SQP could be implemented within the legislation that will see the current UK Veterinary Medicines Regulations (VMR) replaced by new legislation in January 2022.

Stephen Dawson, AMTRA secretary general explains: “This is a subject that has been on our radar for some time, as we do not feel the name SQP reflects the abilities of those that have passed through the training, qualification and maintain their CPD and ongoing learning.

“Registered Animal Medicines Advisor, or RAMA, more accurately qualifies the important role these individuals play as part of a wider animal health plan, and this applies equally whether we are looking at the equine sector, or indeed farm animals and companion animals.”

The VMD (Veterinary Medicines Directorate) has been discussing with stakeholders, including AMTRA, how the UK VMR should be updated.

VMD has indicated that it is unlikely the names of medicines categories would change, including POM-VPS (Prescription Only Medicine – Veterinarian, Pharmacist, SQP) and NFA-VPS (Non-Food Animal – Veterinarian, Pharmacist, SQP).

But despite references to SQPs in these categories, it is not considered a barrier to a change in the name.

BROADENING THE SYLLABUS The move also reinforces the broadening of the AMTRA syllabus and deepening of the assessment for the Equine qualification, as plans push forward towards the formal move to Level 5 qualification in early 2020.

“We have been developing the modules, syllabus and qualification alongside Harper Adams University, as we have always done to better reflect the changing nature of the industry in which we operate,” adds Mr Dawson.

“While in recent times it has been still formally a level 4 qualification, a fresh look at the assessment found it already to be at the equivalent of

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4 | EQUESTRIAN TRADE NEWS JANUARY 2020

Equestrian Trade News East Wing, Stockeld Park, Wetherby, West Yorkshire, LS22 4AW Tel: 01937 582111 Email: info@equestriantradenews.com Website: www.equestriantradenews.com Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

Design & Print Elliot Cierpiol Resource, 78 Armley Road, Leeds, West Yorkshire, LS12 2EJ Tel: 0113 200 5000 Email: ec@weareresource.co.uk Web: www.weareresource.co.uk ISSN 1462-9526 Publisher Equestrian Management Consultants Ltd

level 5 for Farm and Equine, and this move to a formal level 5 qualification recognises the hard work prospective candidates have already been putting in for some time.”

This is not something for aspiring RAMAs to be concerned about, insists Mr Dawson. “This is very much a reflection of the ever-evolving syllabus and assessment strategy. As with the proposed name change, we feel this re-classification will better reflect capabilities, and encourage horse owners and livery yards to have even greater confidence in the advice and service they receive,” he concludes.

Stephen Dawson speaks to ETN in the March issue with further updates on these moves and the work undertaken by AMTRA.

Editor Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Manager Beth Crow Email: bethc@beta-int.com Tel: 01937 582111 Fax: 01937 582778 Digital Manager Nicki Lewis Email: nickil@beta-int.com Tel: 01937 582111 The magazine is independent of all groups. Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright All material is copyright Equestrian Management Consultants Ltd.

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TITLE|ETN

“SUBSTANTIAL” INVESTMENT AS BOOTS MARCH INTO PARTNERSHIP The owner of Le Chameau Ltd has entered into a joint venture with distributor Bradshaw Taylor.

Le Chameau, best known for its luxury Wellingtons, is owned by Marwyn Investment LLP. Rutland based Bradshaw Taylor’s portfolio of clothing and footwear brands includes Noble Equestrian and Schoffel Country.

Both businesses will continue to operate following the deal which was concluded on 25 November.

Le Chameau’s managing director David Wilson said of the new arrangement: “The combination of substantial new financial investment and strong opportunities to grow through the partnership with Bradshaw Taylor secure the long-term future for Le Chameau and is excellent news for both our customers and stakeholders."

Corry Taylor, Bradshaw Taylor’s managing director, has been appointed CEO of the new partnership.

"To work with the leading boot brand is an obvious choice,” he said. “We are committed to providing a best in class service to our customers. We are constantly looking at new ways to develop and our brands complement each other in so many ways."

As far as retail customers are concerned, say both parties, “it’s business as usual for all our customers, suppliers and partners.”

SUPERIOR Quick-Soaking Unmolassed Beet Flakes

BRIDLE FITTING QUALIFICATION ARRIVES A Bridle Fitting Qualification has been introduced by The Society of Master Saddlers (SMS).

The initiative aims to raise standards in the industry and enhance equine welfare.

Like all SMS qualifications, the new bridle fitting one is approved by City & Guilds. The course to accompany it will enrol its first students next summer (2020).

The SMS already runs Introductory Bridle Fitting courses, with grants from the Loriners’ Company, and says interest in the importance of well-fitting bridles has increased year-on-year.

The Saddlers’ Company has contributed to the cost of developing the new qualification.

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ETN|NEWS

Announcing the…

BATTLES SHOP ASSISTANT OF THE MONTH NOMINATE YOUR SHOP STAFF TO WIN PRIZES! Leading wholesaler Battles and ETN are on a mission to reward hard-working, knowledgeable equestrian retail staff.

Each month, a fantastic prize from one of Battles’ brands will be won by the Battles Shop Assistant of the Month.

The first one is worth more than £150. The winner and your store also get to appear in ETN. For your shop staff to be in with a chance, please send us a nomination including his or her name, a picture and a few words about why this person deserves to win.

You might like to say how long they’ve worked for you, and how they are super-helpful and good with customers. Please add your name and the name of your retail business.

Entries are welcomed from physical and online stores and nominees can be Saturday helpers to store managers, and anyone in between.

Entries for the first Battles Shop Assistant of the Month close on 10 January, 2020. But if you miss that deadline, send your nomination anyway – there will be more prizes – and a mention in ETN – up for grabs every month.

Email your nominations for Battles Shop Assistant of the Month to editor@equestriantradenews.com

THE PRIZE: For ultimate warmth and protection, the stylish and functional Coldstream Kimmerston Long Quilted Coat comes in a three-quarter length design. It features a rear long zip hem giving the wearer flexibility to ride in it or zip it down for maximised warmth during other outdoor activities.

Its quilted panels retain heat thanks to the excellent insulation properties of the faux duck feather down. The Coldstream Kimmerston is breathable and water repellent, with a high storm-breaker neck, snug fleece cuffs and a faux fur detachable neck trim. Sizes are XS – XL, colours navy and Windsor wine. The trade price is £77.50; RRP £155.

Five make the final Aivly Equine, Pet and Country Store

Barnstaple Equestrian Supplies

Colne Saddlery

The finalists in the BETA Lorinery Display Competition have been revealed.

6 | EQUESTRIAN TRADE NEWS JANUARY 2020

Cornish Saddlery

Olivia Turner Equine Behaviour & Bitting Consultant

They are Cornish Saddlery, of Helston, Cornwall; Barnstaple Equestrian Supplies, of Devon; Aivly Equine, Pet & Country Store, of Ringwood, Hampshire; Hertfordshire-based Olivia Turner Equine Behaviour & Bitting Consultant; and Colne Saddlery, of Cheltenham.

Supported by the Worshipful Company of Loriners, the competition is open to bricks and mortar and online retailers. As well as rewarding displays, it recognises retailers offering knowledgeable lorinery advice.

“We have had a fantastic response to the competition,” said BETA executive director Claire Williams. “Retailers have clearly put lots of time and effort into their displays and it certainly shows!

“There are elements of lorinery that are often misunderstood and we feel that this initiative is a great way for retailers to educate consumers in a really engaging and appealing way. A huge well done to everyone who took part and our congratulations to our finalists.”

The winner will receive their prize – a £250 voucher to spend on lorinery stock from a trade supplier – at the BETA Gala Dinner on 20 January as part of the 2020 BETA Business Awards.

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TITLE|ETN

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 7

ETN|NEWS

IN BRIEF

PONY magazine topped off its 70th anniversary year by being highly commended in the Brand of the Year category at the PPA Independent Publisher Awards.

The title for young riders was up against ten shortlisted brands. “We’re extremely proud that PONY has been recognised,” says Zoe Cannon, publishing director at DJ Murphy. “We are constantly striving to reach our audience in new and exciting ways.” The PONY team is pictured.

HM Revenue and Customs (HMRC) is warning millions of self-assessment customers to beware of fraudsters in the run up to the 31 January deadline. Last year, HMRC received nearly 900,000 reports of suspicious phone calls, texts or emails. Common techniques fraudsters use include phoning taxpayers to offer fake tax refunds, or pretending to be HMRC by texting or emailing a link which takes people to a false page, where their bank details and money are stolen. Fraudsters are also known to threaten victims with arrest or imprisonment if a bogus tax bill is not paid immediately.

This season marks 60 years since the All England Jumping Course first opened. After the inaugural Hickstead events were held in 1960, the showground quickly grew to become one of the world’s bestknown showjumping venues. The first Hickstead Derby was held in 1961, so this summer will see the 60th running on 25-28 June.

Horse feed brand closes Hickstead Horse Feeds is to cease trading on 31 January.

Owner ForFarmers, an international animal feed manufacturer, says it’s been a “difficult decision.”

“We feel that horse feed no longer fits with ForFarmers UK’s overall product offering primarily to the farming market,” said equine sales specialist Claire Chandler.

Ms Chandler, who was due to leave the company, added: “The Hickstead Horse Feeds team would like to thank our customers, merchants, suppliers and anyone else involved with the brand for your support and loyalty over the years.”

ForFarmers UK told ETN that the only equine product it will continue to sell is its 2780 Horse and Pony Cubes, supplied under its Farmgate product range.

The Hickstead Horse Feeds brand is not for sale.

ForFarmers was BOCM Pauls until March 2015.

8 | EQUESTRIAN TRADE NEWS JANUARY 2020

Don’t let social media steal shoppers’ thrills

Consumers are increasingly inspired by social media.

But brands shouldn’t inadvertently outsource discovery of products to the likes of Instagram and Facebook, retail experts have warned.

UK shoppers are 79% more likely to find new products on social media than they were two years ago, new research by social commerce company Curalate reveals.

More than one third of UK consumers surveyed said they visit a brand’s social media feed explicitly to get ideas from content featured there. And when they spot a product that catches their eye, most (77%) are motivated to find out more.

“One of the joys of shopping is the thrill of the find,” said Apu Gupta, CEO of Curalate. “More people are turning to social media for inspiration and making considered purchases, which highlights one of the key shortfalls in e-commerce today – brands are outsourcing discovery to social media.”

HESITANT TO IMPULSE BUY But while they enjoy finding products on social media, it seems consumers remain hesitant to make impulse buys via these platforms.

Only 8% are ready to buy immediately after discovering a product. Most (72%) said they still need to research a product and brand, often citing the need to browse additional items in a brand’s product catalogue before making a purchase.

AUTHENTIC INFLUENCERS Meanwhile celebrities appear to be having little sway with consumers. Twice as many people say they discover products they want to buy on micro-influencer or bloggers’ social media accounts, rather than those belonging to household names.

“Consumers are leaning towards more authentic experiences, with customer content also a key part of the buying process,” Apu Gupta adds.

“As brands build a more inspirational shopping experience online, they need to invest in creating content that’s a blend between the traditional, aspirational approach and the more authentic approach found on social media today.”

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NEWS|ETN

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 9

ETN|NEWS

SPONSORS & SHOWS Science Supplements has taken title sponsorship of the Onley Grounds Equestrian Complex near Rugby.

The site hosts dressage, showjumping, showing, polocrosse, polo and horseball, has three all-weather arenas, an indoor arena, 62 show stables, multiple electric hook-up points and showers.

Venues for some equestrian world championships have been allocated. Showjumping, dressage, para-dressage and vaulting will be staged in Herning, Denmark in August 2022. While Pratoni del Vivaro in Italy will host the eventing and driving in September 2022. The scheduling marks a move away from an all-discipline World Equestrian Games format.

Popular event rider Ben Hobday has become a brand ambassador for Carr & Day & Martin. “I’ve been using Carr & Day & Martin products for as long as I can remember, including every Pony Club camp,” said Ben, pictured with his wife Emma visiting the company’s HQ. Although it looks set to run without a title sponsor this year, Badminton Horse Trials has announced two official event partners – Mars Equestrian and Science Supplements. Mars Equestrian encompasses Spillers, Pedigree, Royal Canin and Mars Bar. Badminton is on 6 – 10 May.

Horslyx has two new ambassadors, Essex based show producer Katie Jerram-Hunnable and Emily Galbraith, an eventer who’s based near Jedburgh on the Scottish border.

Smart Grooming has announced a new sponsorship with Katie and Chris Jerram-Hunnable representing its range of show and grooming products.

“The doyenne of the showing world, Katie is renowned for her exceptional turnout skills. So Katie, Chris and team were our only choice for sponsorship,” said Smart Grooming’s owner Vicky Goody.

Voltaire Design has confirmed a four-year sponsorship package of Cheshire equestrian centre Somerford Park.

The saddle company also supports riders Oliver Townend, Amanda Derbyshire, Tina Cook, Will and Olli Fletcher, Amy, Holly and Ian Woodhead, Beezie Madden and Rowan Willis.

Feed company refinances with £14.5m Dodson & Horrell has refinanced with Leumi ABL via a structured £14.5million ABL [asset based lending] facility to support future growth plans.

Established 80 years ago, the Dodson & Horrell Group is one of the UK’s leading horse and pet food manufacturers.

Dodson & Horrell told ETN it sees the investment in the company as key to staying ahead of the competition.

Extensive research and development and state-of-the-art manufacturing facilities will allow it to continue to be able to bring products to market that truly meet the needs of its customers, says the company.

“We are delighted to have secured new finance facilities that will enable the business to continue to invest and grow,” said Richard Anderson, managing director of Dodson & Horrell.

“We look forward to growing our business with the support of Leumi and investing in innovative product development to keep ourselves at the forefront of our markets.”

John Walsh, Leumi ABL regional sales director, added: “The structure of our ABL package provides a solid funding base from which Dodson & Horrell can drive future growth aspirations.

10 | EQUESTRIAN TRADE NEWS JANUARY 2020

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 11

COVER STORY

ETN|PRODUCT NEWS

Product News

Meet the artist behind ETN’s front cover Every January issue of ETN features extraordinary equestrian artwork on its front cover. This year, our cover star is Abstract Horse 8 (Sculptural) by Paula Horsley.

Paula has enjoyed an eclectic artistic career to date…

After working as an illustrator and textile designer, she became self-employed in 1990 and began running a regular stall at Granary Wharf and the Corn Exchange in Leeds, enjoying great success selling her unique art.

“This was mostly sculpture made out of wire and EVA (plastic/resin),” she says. “Many of my pieces were exhibited in a number of prestigious galleries including the Yorkshire Sculpture Park.”

In 2005, Paula began producing paintings in acrylic which were exhibited in several art galleries in Harrogate, Knaresborough and York. Eight years later, she was a bestselling artist on artgallery.co.uk.

CHERRY’S ON TOP A ‘taste test’ conducted by scientists at Kentucky Equine Research revealed cherry flavour to be a favourite with horses.

Other flavours tried out by researchers at the leading American equine nutrition hub were apple, teaberry and citrus. But cherry came out on top in the palatability stakes.

And that’s why HorseHage has included the flavour in its Mollichaff ShowShine. The high oil chaff, formulated to help produce show condition, is therefore ideal for picky eaters.

Lakeside Brogan, a 17.2hh grey Irish sports horse, is a case in point. Owner Lydia Goodband from Dorset was struggling to find a feed that he really enjoyed – until she discovered Mollichaff ShowShine.

“He absolutely loves it,” said Lydia. “He has stayed in beautiful condition and, as well as being a great feed to keep his fibre levels up, it also helps to top up his energy levels a little.”

Made from chopped, dust-extracted oat straw with added calcium, Mollichaff ShowShine is coated with soya oil and a light dressing of molasses.

12 | EQUESTRIAN TRADE NEWS JANUARY 2020

“It was at this point that I began experimenting with EVA on canvas and created abstract animals and landscapes with my signature patchwork patterns of dots within dots,” she said.

“In 2018, I opened my Etsy shop (paulahorsleyart.etsy.com) where I now sell prints and cards along with my original artwork. My popular quirky, fun sculptures are also available for purchase.”

In keeping with such a creative talent, Paula adds: “I like to keep challenging myself to come up with fresh ideas and produce work that is totally unique and innovative.”

Chaps that love to glitter Rhinegold Children’s Gaiters feature a glittery heart design to delight younger riders.

The synthetic gaiters have an elasticated stretch panel at the calf for ease of fit and movement.

The RRP is £15.99 and they’re available exclusively from Snowhill Trade Saddlery.

SUPPLIER RESPONDS TO NEW WHIP RULE

Since 1 January, riders competing under British Showjumping rules must use a cushion-type whip or no whip.

The new rule has got the thumbs up from Zebra Products, UK distributor for Fleck – one of the companies making showjumping ‘legal’ whips.

The 24” Delta Pro Jockey Bat (RRP £34) from Fleck has a fibreglass core, long cushioned flap and a Delta Pro grip in a triangular shape for easy and secure holding.

“The new rule is a brilliant, positive change ensuring equine welfare is always paramount,” said Simon Middleton, managing director of Zebra Products.

“Cushioned whips are kinder; they are thicker and padded. A lot of eventers already use them.”

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ETN|PRODUCT NEWS

WORRIED ABOUT BREAK-INS?

Zedlock’s latest high security gates are aimed at safeguarding compounds, driveways and yards where valuable equipment is stored.

Key to the design is that they’re easy-to-operate but not prone to attack by many thieves’ weapon of choice – the mini cordless grinder.

Available in various spans and as double or single configurations, the 1.2 metre-high gates have vertical infill tubes to discourage climbing.

Zedlock says it designed the gates in response to the rising frequency of gates being rammed or even stolen.

“The typical field gate weighs 20-30kg so is easily lifted,” said a spokesman. “Zedlock gates weigh 70-90kg.”

The hot dip galvanised gates and posts can be powder coated in any colour if required. The gates accept all Zedlock locks and feature locking pins at the hinge ends.

What a bright idea!

Banish the winter blues with the new Carnival Saddle Pad range from Rhinegold Equestrian.

Generously padded with a ventilated lining and spine, the pads are traditionally styled but with contrasting rope binding and girth straps.

With large diamond pattern quilting, they are really striking. It all adds up to comfort, protection and a bit of fun to bring brightness to your store.

The RRP is £19.90 each.

Carnival Saddle Pads are available exclusively to the trade from Snowhill Trade Saddlery.

PLASTIC SCOOPS ELIMINATED The Golden Paste Company has removed plastic scoops from its TurmerAid tubs – urging consumers to use metal tablespoons instead.

The pelleted turmeric supplement is supplied in plastic food grade tubs which are recyclable and re-usable. One and a half level tablespoons equals one old plastic scoop.

For packaging, The Golden Paste Company uses recyclable tape with sticky adhesive made from potato starch. Its biodegradable packing peanuts, also made from potato starch, dissolve in water.

Flatters where it matters The new Heritage Equi base layer from Holland Cooper flatters the female shape.

In breathable fabric, it’s the perfect layering piece on and off the saddle. In fact, it’s equally at home in the gym or on the slopes.

With an RRP of £79, it’s finished with sports-inspired graphics and Holland Cooper embroidered logos.

It comes in black, navy or houndstooth and pairs with Heritage Equi Leggings (RRP £79).

MAGNETIC CONNECTION The new GoLeyGo magnetic securing system connects lead rope to headcollar with no need for fiddly – and occasionally hazardous – clips.

Products in the range, developed by Kerbl and Cavalliero, include halters and lead ropes as well as adapter pins for use with existing halters.

OH, SO SWEET! New Elico Candy Crazy skull cap covers are to be launched at BETA International.

Two Lycra designs feature images of tasty sweets – jelly beans with a red pom-pom or liquorice allsorts with a black bobble. The RRP is £13.95.

And if that’s whetted your appetite, head to Elico’s stand (C1.1) to sample some real jelly beans and liquorice allsorts.

14 | EQUESTRIAN TRADE NEWS JANUARY 2020

The adjustable headcollars have soft, synthetic rubber linings. They come equipped with the GoLeyGo adapter pin ready to connect to a matching lead rope.

Colour co-ordinated lead ropes are made from tear-resistant polypropylene.

Offering 360° rotation, the adapter pins can be added to existing headcollars, simply by being screwed onto the metal ring.

Usefully, the GoLeyGo can be worked one-handed.

The UK distributor is Zebra Products.

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 15

ETN|SPECIAL REPORT

Here’s to a new decade!

H

ere it is – 2020. The year that sounded so very far off in the 1980s and 90s; yet it’s upon us in what feels like no time at all.

As wholesalers and manufacturers, we’re finding little has changed about customers’ demands over the 30-plus years Snowhill has been trading.

Good, honest products offering value for money to the everyday rider is the main focus. Although technical fabrics are a sign of modern times, the basics remain the same.

What has changed, of course, is how we deliver the information with email campaigns, Facebook, Twitter…

However, there’s something traditional and comforting about a glossy, full-colour catalogue chock full of products to help retailers choose carefully selected items for their shop or website.

We believe our retailers appreciate the time it takes for us to produce such an ambitious publication – and that they enjoy the calm while flicking through the pages.

And because Snowhill has indeed been serving the trade for more than three decades, retailers can trust that ‘if we stock it, it sells!’

Honest products, value for money and continuous improvement remain constants as Snowhill Ltd embraces the 2020s, says director Christine Dale.

NEW FOR SPRING 2020 All our Rhinegold indoor and outdoor rugs will be starting to come into stock with quick fastening, multi-adjustable chest fronts ready for the new catalogue.

There will be an increase on the price of some rugs this year, due to huge rises in manufacturing costs across the globe.

However, Snowhill has decided to offer the more expensive style of chest fastenings – and absorb the additional costs – so that the end user is getting a better rug, and more for their money, not just a price increase.

We think this will work well for everybody.

Just a few of the new products waiting to be crammed into Snowhill’s 2020 catalogue.

There’s a new range of Vegan fur saddle pads and numnahs, bright jazzy headcollar and rope sets, plus fun, colourful new saddle cloths.

WHAT DOES SNOWHILL OFFER AT A GLANCE? ➤ 24/7 ordering on a live, trade-only login website, with new

products constantly added throughout the year. ➤ Next day UK delivery on orders placed by 3.30pm. ➤ Friendly sales and office staff (no answering machines here!)

Our customers become friends, not just numbers. ➤ Snowhill holds huge amounts of stock – so the retailer

doesn’t have to. As our customer, you get access to our warehouses full of stock. ➤ Regular offers and clearance items. New for 2020 are

‘once it’s gone, it’s gone’ seasonal products; perfect for retailers adding that sought after ‘too good to miss’ impulse buy opportunity to their offering.

New products are constantly added to Snowhill’s trade-only login website.

➤ Snowhill’s new trade catalogue is published in May

and distributed through ETN. 16 | EQUESTRIAN TRADE NEWS JANUARY 2020

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SPECIAL REPORT|ETN

HANDY THINGS RETAILERS SHOULD STOCK I would suggest maintaining the ability to fine-tune your stock when the weather is changing, so you can get those warm rugs and thermal gloves and socks in quick when a frost is forecast.

A range of footwear to suit the wider and/or shorter leg will be welcomed by many of your customers. Snowhill specialises in ‘off the shelf’ riding boots in a vast ranges of sizes, check out our collection of Rhinegold Luxus beautifully soft leather riding boots.

Lastly, as a retailer, you need to keep a sense of humour in stock! In addition, be able to apologise, even when you know it’s not your fault, and have a great deal of patience. If you can achieve all this, your customers will stay loyal to you over the years.

Happy 2020 everyone.

On a personal note I

feel I cannot write this at the beginning of the New Year without mentioning the sadness and shock we have felt from the completely unexpected loss of my father, Peter Dale, in August 2019.

We were not ready to announce anything publicly before now.

A heart-felt thank you for all the messages and gestures during what was (and sometimes still is) an extremely difficult time in our lives as a family – and as a company – as we are small (in the grand scheme of things) and family-orientated here.

Difficult times indeed. But, looking forward…

With my mother’s blessing, my father’s legacy will continue here at Snowhill, carried on by myself with my two daughters, Vienna and Elodie, and our amazing work family.

Rhinegold Elite Luxus Leather Riding Boots are now available in standard and shorter heights in four widths, extra wide calf/shorter leg and children’s/young rider fittings, in black or brown.

ONWARDS AND UPWARDS At Snowhill, we pride ourselves on looking forwards; and this is the advice we would always give retailers too.

So don’t worry too much about what others are doing, stay ahead of the game by focusing on your business. And ensure you don’t get caught in the trap of stocking only the products you like, because everybody is different.

Offer more than one price range in the higher valued products such as footwear, riding wear and rugs.

Customers are embarrassed if they can’t afford something; they won’t tell you, so you will just lose the sale – and their confidence – unless you can offer something appropriate.

Cross-selling is one of the best ways to increase the value of sales. For example, offering a lightweight turnout rug in the middle of winter to use as an additional layer over the heavier winter rugs.

These lighter weight rugs dry out much quicker when wet and offer another layer to trap warm air when it’s freezing cold.

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Snowhill director Christine Dale with her daughters Vienna (left) and Elodie, who are now colleagues too.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 17

ETN|LEGAL DIGEST

“Biggest overhaul in employment law for 20 years” Employment reforms due to come into effect in April will bring new obligations for employers. Here’s a rundown from the HR experts at Croner.

I

n December 2018, the government published proposals to take forward some of the recommendations in the Taylor Review of Modern Working Practices.

What’s become known as the Good Work Plan is intended to implement many of the proposed employment reforms.

WRITTEN CONTRACTS OF EMPLOYMENT The plan introduces changes to the right to receive a written statement of main terms (SMT) with effect from 6 April, 2020.

This document includes all the employee’s key terms of employment including pay and annual leave entitlement; employers currently have two months to provide it to a new employee. This grace period will be removed, meaning the SMT will have to be given to the employee no later than the commencement of employment.

In addition, more details will have to be included in the SMT: • duration of and conditions attached to the probationary period • all paid leave entitlements • all benefits the employee receives • an employee’s training entitlement • the days of the week the employee is required to work and whether normal working hours are variable or not. If they are variable, information must be included on how they vary or what determines the variation.

Significantly, employers will have to provide an SMT to their ‘workers’, as well as their employees. Currently, only employees are entitled to receive this document, but workers including zero hours workers and casual workers will also be brought within scope.

18 | EQUESTRIAN TRADE NEWS JANUARY 2020

HOLIDAY PAY The mandatory reference period for calculating holiday pay will increase under the plan. So employers will have to use a reference period of 52 weeks, instead of the current 12 weeks, when calculating holiday pay for staff whose pay varies, including the zero hours workforce.

This calculation method will result in a payment which balances out any peaks and troughs of working hours throughout the year.

AGENCY WORKERS 'Swedish derogation model' contracts for agency workers will be banned from 6 April, 2020. These contracts currently offer a legal loophole to avoid the requirement to pay agency workers the same basic pay as direct recruits at the hirer organisation after 12 weeks on assignment.

Those who are currently engaged on these contracts will be entitled to a statement to explain the effect of the WWW.EQUESTRIANTRADENEWS.COM

LEGAL DIGEST|ETN ban on their pay. As a separate measure, all agency workers will be entitled to a key facts sheet explaining details on their pay etc.

EMPLOYMENT STATUS The current employment status structure will be reviewed, so tests used to determine who is an employee, worker or self-employed will be adjusted.

The results of this are likely to be that many selfemployed individuals will be re-classified as workers.

“Proposals include a right to reasonable notice of shifts to be worked.”

EXTRA RIGHTS FOR UNSTABLE HOURS WORKERS Another key change is the introduction of the right workers, who do not have stable and predictable hours, have to switch to a more stable contract which reflects the normal hours worked. Other proposals include a right to reasonable notice of shifts to be worked, and a right to compensation for cancelled shifts.

MORE RIGHTS FOR THOSE FACED WITH REDUNDANCY Pregnant women, and those within six months of a return from family leave, will be given the same protection as women on maternity leave when faced with redundancy. Women on maternity leave must be offered an alternative role in favour of other employees.

This will extend the length of current protection for women having a baby, and will also bring fathers, mother’s partners and adopters within scope.

PROPOSALS TO SUPPORT FAMILIES A new right to neo-natal leave may be introduced for parents whose new born baby needs to stay in hospital to receive care. This measure would see maternity and paternity leave extended by a week for each week the baby is in hospital over two weeks, and up to a predetermined maximum.

Large employers may be forced to publically publish their family leave and flexible working policies. In addition, all employers may be put under a duty to consider whether a job can be done flexibly and make it clear when advertising for the role.

SUPPORT AND GUIDANCE The Good Work Plan has been dubbed ‘the biggest overhaul in employment law for 20 years’. With so many significant changes approaching, it’s clear to see why.

BETA members can call Croner’s advice line on 0844 561 8133.

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 19

ETN|ETN REPORTING

TURNING BACK THE PAGES… For more than four decades, ETN has reported on the equestrian trade.

So let’s look back at the news, people and products that were making headlines this month five, ten, 20 and 30 years ago.

TEN YEARS AGO…

FIVE YEARS AGO…

In January 2015, ETN reported: ● There was shock and surprise among riders and retailers when news broke that the European riding hat standard (BS) EN1384 was being withdrawn with no transition period. ● Horse & Country TV launched in Australia; Worklite changed its name to Grubs Boots and the EquiSal tapeworm test kit was introduced. ● A retailer complained that major suppliers would not even consider dealing with her business, despite it being a physical store with correct insurances and an established client base. ● Carrots UK, Griffin NuuMed, Snuggy Hoods, Stubbs and Abbey England were among the participants in a BETA led export mission to Equitana Melbourne, Australia.

In January 2010, ETN reported: ● The latest National Equestrian Survey, commissioned by BETA, revealed that almost a quarter (24%) of rider clothing and one fifth (20%) of feed supplements were being purchased from online shops. ● Woof Wear offered to ‘go green’ and reduce waste by emailing invoices to trade customers instead of sending them by post.

The company donated £1 to World Horse Welfare for every retailer who signed up. ● The owners of Scribbles – believed to be the UK’s oldest pony at 51 – credited Spillers Senior Conditioning Mix for his longevity. ● The Wormabit was said to make light work of worming. The nylon mouthpiece was secured over the horse’s head with webbing straps before the wormer was delivered by inserting a syringe into the open end. Meanwhile, red stirrups were arriving from Europe.

30 YEARS AGO… In January 1990, ETN reported: ● Retailers in the north-east were unhappy about new saddlery training courses for unemployed people. They claimed the scheme would flood the market with semi-skilled craftsmen. ● Stylo’s joint managing director Tony Weller took early retirement. Patrick Nisbett resigned after seven years as managing director of The Lavenham Rug Company.

And Oliver Morton, chairman of Jabez Cliff, was

20 | EQUESTRIAN TRADE NEWS JANUARY 2020

20 YEARS AGO…

In January 2000, ETN reported: ● The New Year’s Honours List saw BETA’s founder Antony Wakeham awarded the MBE for services to the equestrian industry and equestrian safety. ● A series of fund-raising events got underway to send the British equestrian teams to the Sydney Olympics. And actress Susan George launched an equine aromatherapy range in Harrods. ● Stylo Matchmakers gave its Harry Hall brand a fresh logo and new brochure. Managing director Neville Lawrence said he wanted to match modern customers’ expectations while retaining traditions. ● Saddle fitter Miss D J Richardson wrote to ETN to express her horror at a fax she’d received.

For £275 cash, she was offered a machine which would alter the width of a saddle with the panel still attached. “Shame on you for putting profits before horses’ backs,” she wrote.

celebrating 60 years’ service with the Walsall saddlery company. His only concession to age (74) was giving up working on Saturdays. ● Chaskit Horse Clothing went into mail order.

Catalogues would sell at £1.50, refundable with first purchases. Chaskit was founded by Barry Richardson who designed a self-righting New Zealand rug. ● Millers, the US distributor of the Crosby saddle made

by Walsall Riding Saddle Company, entered into a joint venture to market the Crosby name “on a global scale.” ● Jamie Hawksfield’s Equestrian Vision video company launched a training series starring Mark Todd. And stockists were sought for Micro-Plus, a spray designed to reduce equine respiratory problems by coating dust particles in hay with a micro-film.

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INSURANCE|ETN

When hackers are one step ahead As technology advances, so does the threat of a cyber breach, says Shearwater Insurance.

B

usinesses are becoming ever more reliant on emails, cloud-based computing, databases and portable devices. Despite there being a plethora of protection software available, security will always be one step behind the hackers. Even putting all the barriers you can in place, an organisation or individual could still be susceptible to a cyber breach.

Cyber-crime is a modern-day affliction that plagues businesses of all sizes. If you have access to the internet or use email, then you could be just as much a target as a large company. If you store customer data or confidential company information you could have a security risk on your hands.

The average cost of an information security incident for a small business is £60,000, according to the Ponemon Institute.

WHO’S AT RISK? Equestrian retailer: A ‘phishing’ email may be opened inadvertently which ultimately leads to the corruption of data. This could also lead to the loss of customer data, either to a third party or from your own system.

As a result of a data breach, a forensic IT consultant may be required to restore the data contained in the damaged files, incurring significant costs, as well as a loss in business during the down time.

Sales rep, nutritionist, account manager: Anyone who holds any type of personal data on a portable device is at risk. A simple theft of a non-password protected or non-encrypted smartphone, tablet or laptop could lead to data being stolen.

Even if personal data never appears in the public domain, costs of notifying the relevant bodies and customers could rapidly escalate into £10,000s, not to mention the damage to your personal reputation.

HOW CAN I PROTECT MYSELF? Cyber liability insurance is becoming more commonplace with the government looking at making it mandatory businesses by 2025. Cyber liability can cover elements such as data security, privacy and multimedia protection, giving you cover for such situations as: • Breach of intellectual property rights • Misleading advertising • Breach of Data Protection Act • Damage to your networks as a result of a virus or hacking attack • Lost revenue or assets due to a virus or hacking attack Effective cover not only indemnifies against defence costs but can also provide financial support for crisis management costs and customer notifications. Additional PR support may be required to manage the situation effectively and discounts or compensation may need to be offered to affected clients.

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Cover can also be applied to data recovery and business interruption. Could your business cope with a loss of business in the event of an attack?

For more information visit www.shearwater-insurance.co.uk

PUTTING YOUR INSURANCE IN EXPERT HANDS • Shops

• Warehouses

• Factories

• Trade Stands

• Company Vehicles

• Public Liability

• Employer Liability

• Stock

• Fixtures and Fittings

• Office Equipment

• Loss of Rent

CALL ON 01992 707316

SHEARWATER-INSURANCE.CO.UK AUTHORISED AND REGULATED BY THE FINANCIAL CONDUCT AUTHORITY

EQUESTRIAN TRADE NEWS JANUARY 2020 | 21

ETN|INSURANCE

Better safe than sorry Specialist retailers encounter particular risks. ETN asked the experts at insurance brokers SEIB to answer some readers’ queries.

Q. I’m thinking of buying a 3.5 tonne horsebox that I can use for my saddle fitting business as well as to transport my horse to shows. How would I need to insure it?

Q. I’m a saddler, and a customer has asked me to make them a bridle to their own design. Does my normal product liability insurance cover bespoke projects such as this?

A. There are policies on the market that provide the cover you need but you must ensure that the motor insurance purchased includes business use as a saddle fitter. We advise you include breakdown cover as it wouldn’t be good if you couldn’t get to your job!

A. You would need to ensure that your insurers are aware of this activity and have confirmed cover would apply.

They may need further details in regards to the design and manufacture of bespoke items. You should always keep your insurer up-to-date with your business activities to ensure you have the cover you need; it’s worth speaking to a specialist broker who understands your trade and can offer good advice on the cover you need.

What are the insurance implications of taking a young person on work experience?

22 | EQUESTRIAN TRADE NEWS JANUARY 2020

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Q. I run a busy feed and bedding store and have been asked by my local secondary school to take a young person on work experience for a fortnight.

Are there any insurance implications of which I should be aware?

A. You would need to ensure that you have employer’s liability insurance in place, just in case they are injured as result of the tasks they are carrying out for you.

Many insurers cover work experience within employer’s liability insurance at no additional cost; however you should always check with your insurer that this cover is in place.

Q. I’d like to allow dogs into my store, but clearly there are risks involved. For example, what if two dogs started scrapping, a customer got bitten or a dog cocked its leg on some stock? Can I get insurance cover for these eventualities?

A. At SEIB we would not expect to see damage to stock by visiting dogs to be covered under a policy.

However, from a public liability aspect it may be covered if insurers are aware of this activity. It is important to check with your insurers as cover would v depend on their policy terms and conditions.

Q. We have an all-weather arena at our saddlery store and customers regularly bring their own horses for saddle and bridle fittings. Some of them refuse to wear riding hats. How does this leave our insurance cover?

10% OFF*

SEIB Equestrian trade insurance for members of BETA and SMS. Option to pay premiums by interest free instalments too!

Equestrian Trade Insurance From SEIB

A. There is not generally a policy requirement for clients wearing hats during fittings; however SEIB would recommend that this is done as good practice.

Always check with your insurers in regards to policy terms and conditions as they do vary from company to company. Should this be a requirement of your insurance, failure to implement the wearing of hats could jeopardise a claim.

An off-the-shelf policy is unlikely to give your business the protection it needs. In partnership with a UK based insurer, SEIB have developed a business insurance policy carefully tailored to your specific needs.

Q. We have a small tackshop as well as selling online. Do we need specialist insurance, or will standard retailer cover suffice?

Our bespoke policy includes the following features as standard:

A. There is a danger when purchasing a standard retailer package as it may not cover all the activities carried out by a tack shop such as saddle fitting, repairs, sale of wormers or exporting safety items outside the UK. You may also be exposed to claims following an injury to the horse in the saddle fitting process.

Cover for these eventualities may not exist under a standard retail policy, so we recommend you talk to a specialist insurance broker who can source appropriate insurance to ensure that you are fully protected should a claim be made against you.

Whether you’re a tack shop (fixed, mobile or online), equestrian goods manufacturer, or a saddle fitter, simply contact us for a quote.

Professional indemnity cover with a £50,000 limit Care, custody & control for a £5,000 limit per animal (£25,000 in any one period of insurance) Work away cover for saddle fitters Cover for the import and export of stock Flexible enough to provide cover for a wide range of equestrian trade activities Property in transit cover with a £10,000 limit

Call 0345 612 0302 or visit www.seib.co.uk (office hours only) and click on WE ALSO OFFER COVER FOR: HORSE & PONY · HORSEBOX & TRAILER · LIVERY YARDS EQUESTRIAN HOME · MOTOR · RIDING SCHOOLS · PET INSURANCE

To find out more, call SEIB on 0345 612 0302.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 23

L6613

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www.seib.co.uk *10% off new business on the SEIB Equestrian Trade Scheme South Essex Insurance Brokers Ltd. are authorised and regulated by the Financial Conduct Authority. Terms and conditions apply.

ETN|PEOPLE

People ALEX BUREK

WAYNE RAVENSCROFT

Alex Burek is the new marketing director of Charles Owen and Airowear. She is married to the safety manufacturer’s chairman Owen Burek, the fourth generation in the family business. Owen’s father, the influential equestrian safety expert Roy Burek, died last year.

Wayne Ravenscroft has joined equine and animal health wholesaler Trilanco as area sales manager for the south-west.

Alex is working with sales and partnerships director Danielle Santos on the British-made safety products’ marketing strategy. She has previously held retail and marketing roles, and is a rider.

Wayne’s is a familiar face as he’s previously worked in the industry. He has a degree in equine science and enjoys country pursuits in his spare time. “I’m extremely pleased to be joining Trilanco with its vast product range and excellent customer service,” he said.

OLIVER FRESE Oliver Frese is the new chief operating officer (COO) at Koelnmesse, the exhibition centre in Cologne, Germany which hosts the Spoga show.

“Roy always dreamed of bringing Alex and Owen into the family business,” said managing director Ricky Hone.

“Alex is full of fresh ideas and her enthusiasm for the brand is infectious.”

Alex, who owned her first Charles Owen helmet aged ten, added: “I often spoke with Roy about my ideas for the brand. It’s a real privilege to join the Charles Owen family and I look forward to supporting our brilliant team and valued customers.”

The 52-year-old was a trade fair manager with Deutsche Messe AG in Hanover until the end of 2018. Now he’s responsible for the development of Koelnmesse's entire event portfolio.

STEVE FAULKS

ANDREA SEXTON

Steve Faulks, of Faulks & Cox Ltd – now known as Red Gorilla – is due to retire in the early part of this year. Steve has been at the forefront of introducing many new products to the equestrian market, from Tyre Rubber skips in the early 1980s to today’s brightly coloured Tubtrugs and innovative Red Gorilla stable tools.

With 14 years in PR and marketing under her belt, Andrea Sexton has launched new company Admire PR.

Following Steve’s retirement, managing director Dean Cox is to take Red Gorilla forward on its many fronts in the building and construction, gardening and household sectors as well as the horse world.

So what does Steve have planned for his retirement?

“I thought I might take up wing-walking and tossing the caber,” he told ETN. “Then I thought ‘nah’, I’ll maybe read the odd book or two.

“Most of all,” Steve added, “many thanks to all our customers for their support for over the past 40 years.”

Steve is pictured (right) saying ‘cheerio’ to Dean Cox (left) and the Red Gorilla team.

“PR has altered a lot with the rise of digital and social media – but the fundamentals are still the same,” she said.

SIAN NASH Sian Nash has joined Science Supplements as its new marketing and communications manager.

Sian’s ten-year career in marketing has included working for Weatherbeeta and the British Equestrian Federation (BEF).

Most recently she was with Horse of the Year Show (HOYS) organiser Grandstand Media as sponsorship executive.

Warwickshire based Sian is a keen rider who enjoys training and competing with British Dressage. She has represented England for the Central region at the Senior Home Internationals for the last four years.

“I’m thrilled to be joining the team at Science Supplements at such an exciting time for the business,” said Sian. “I have used their products for years on my own horses and can’t wait to get stuck into my new role.”

24 | EQUESTRIAN TRADE NEWS JANUARY 2020

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BENCH SADDLER OF THE MONTH|ETN

Celebrating

the best bench saddlers and craftspeople…

This award, presented in conjunction with the Society of Master Saddlers (SMS), recognises those whose good practice is making a difference in the saddlery industry.

Chris Taylor: a talented bench saddler who generously inspires and teaches others.

ETN BENCH SADDLER OF THE MONTH: CHRIS TAYLOR NOMINATED BY: Award winning Master Saddler Frances Roche who says: “Chris is such a talented and kind man. He has trained many apprentices to a very high level and any of them will tell you how generous he is with his time and knowledge.

“Chris was president of the SMS in 2018 and 2019 and has served on the executive committee for many years.”

ABOUT Chris Taylor: Chris is based at Saddler’s Den in Southport, Merseyside which he established in 1996. The business provides saddlery workshop services – from making bespoke items to a complete repair and saddle fitting service.

Chris had worked in the saddlery trade for many years prior to opening Saddler’s Den. He is a Master Saddler, SMS member, and a published author – his first book, Leatherwork: a Practical Guide was published in 2010.

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Although his core business is saddlery, Chris has customers as varied as interior designers to fashion suppliers, the latter often buying for the Japanese market.

Saddler’s Den also runs training courses in basic and advanced saddlery, bag making, saddle flocking and repair. “We can also tailor courses to meet people’s needs,” adds Chris.

TV SERIES From an early age, Chris was fascinated by how things worked. On joining the Scouts, he developed an interest in macramé and leatherwork.

But it wasn’t until acquiring his own horse in his 30s that he wanted to know more about equestrian items.

“I’m basically self-taught,” says Chris, “buying items at auctions, taking them apart and then rebuilding them.

I’ve always looked at items and thought ‘I can do that’.

“That’s not to say I know everything; the trade moves on and we are constantly learning.”

Chris’s most unusual commission came while he was working on the Kevin McCloud – Hut by the Beach TV series.

The task was to get a raft to float using only sheep-skins for buoyancy.

While he loves the variety of his work, Chris has a keen interest in history. “In 2007, I spent a month in China with Cambridge University’s archaeological department studying and reconstructing a 2,800 year old saddle,” he says.

He’s also hugely enthusiastic about passing on his skills to the next generation of saddlers to ensure the trade survives.

“Unfortunately, with the glut of imported items, the skills of the bench saddler can sometimes be overlooked; although the SMS has been actively promoting these skills in recent years.”

For Chris, being a bench saddler is not a job, but a way of life. “It fires a passion to produce quality, well-made items,” he explains. “No two days are the same. I can honestly say that, since being in the trade, I’ve never woken up thinking ‘oh, no I’ve got to go to work’. I look forward to the challenges the day brings.”

Having seen many changes in the industry over the years, Chris feels that research has contributed greatly to equine comfort when it comes to making and designing items.

“However, to my mind, one of the greatest changes has been to the way in which we deal with customers.

As we’ve become a more litigious society, saddlers have to be even more careful in what they do.”

HOW TO NOMINATE A BENCH SADDLER: The trade – are invited to nominate bench saddlers they feel deserve to be named ETN Bench Saddler of the Month.

Candidates for the award must be a member of the SMS and based in the UK or overseas.

To nominate a bench saddler (or more than one), email editor@ equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the bench saddler’s name and business name too.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 25

ETN|RETAILER PROFILE Sons Tom (left) and Ben have joined Adrian and Julie Charley in Townfields Saddlers, the family business founded by Adrian’s father and based on a farm outside Coventry.

The changing face of a family business Adrian and Julie Charley, of Townfields Saddlers, talk to Deborah Hayward about their retail success on the show circuit, in-store and online.

T

ownfields Saddlers is a proper family business. It is still based on the farm in Allesley, near Coventry, where current owner Adrian Charley was born and raised, while his wife, Julie, sons Ben and Tom, and sister Sarah all play a huge role in its success.

Theatre, in Coventry, to pull Cinderella’s coach on to the stage.

The farm was once owned by Jaguar Cars, when the area was in its manufacturing heyday, and rented by Adrian’s grandfather, Eric. The tenancy passed on to his son, Geoff, who sowed the seeds for this thriving business.

SHOW BUSINESS

“Dad opened a riding school and then a shop,” explains Adrian. “Every December, he would take our little white Shetlands to the Belgrade

“He also started to go to shows – leaving my mum, Gill, at base. I left school at 16 and went with him to the Royal Highland Show, and I’ve been going there ever since.”

Going to all the big shows has been a long-time tradition for Townfields Saddlers. “I like the way that they actually bring people back to the shop,” says Adrian. “We had six people in last week who saw us at Blenheim and decided to pay us a visit.”

Being on the road can be extremely hard work, so Adrian is joined by Ben, 24, and Tom, 20, while Julie – a former showjumper who rode on British under 18 teams abroad – remains at the farm.

The well-stocked store takes display seriously.

26 | EQUESTRIAN TRADE NEWS JANUARY 2020

“Going to the shows is a very different experience for them compared with when I was their age,” he says. “We’d enjoy a laugh and go out together.

I used to do the shows with Barrie and Lynda Mortlock, who run Ingatestone Saddlery Centre, in Essex, and can remember pulling pranks on them.

“Everyone had a really good time.

Between nine and six, they were your competitors, but at night they were your friends. It’s not like that now – things are becoming far more cliquey.”

Increasing prices asked by show organisers are a deep concern for Adrian. “We understand that things have to go up, but what are we actually getting for this extra cost?” he asks.

“There is no point in us paying out more to keep getting the same amount of money because, if it is going to get to the stage where the gap is so big, we’ll just say, ‘As much as I’d love to, I can’t come any more.’”

A DIGITAL AGE Julie concentrates on the digital side of the business, ensuring that the e-commerce website is full of products.

“I pop along to help out at the big shows, but I’m really into the future development of the web,” she explains. “We have invested in improving how it works, getting more products on there and offering click-and-collect in-store.

“Things are changing very quickly and the site is always work in progress.

It’s never finished, as there’s always new-season stuff to add.”

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RETAILER PROFILE|ETN E S T. 1 9 9 2

Townfields Saddlers’ shop is located across the yard from the former farmhouse.

Ben and Tom help Julie to develop digital operations and drive it forward with new ideas and heaps of enthusiasm.

“They have so much energy and we are really proud of them both,” she says. “They certainly keep us on our toes.”

OWN BRANDS Ben and Tom have also influenced a new initiative. “I can remember sitting with the boys at Olympia in 2018 and we were all absolutely dog-tired,” recalls Adrian. “They asked why we were working so hard for such a small return.

“So I decided to invest a few thousand pounds for them to import some products with a decent margin. We’ve now got products designed and sourced by Ben and Tom for our own Townfields brand.”

SKU: STJ / RRP: £159.95

“It’s like a mini Harrods, well stocked and with everything nicely displayed.”

BRICKS-AND-MORTAR The Townfields store is an extended version of the original building – across the yard from what was once the farmhouse and is now the business’s offices.

Customers come from the area’s many livery yards and riding schools, and travel from up to an hour away.

Some are the children of customers who once shopped with Adrian’s dad. “It’s like a mini Harrods, well stocked and with everything nicely displayed,” says Julie. “We sell everything for the horse, but not bedding and feed.

“Sarah works in accounts and we are supported by a great team of staff – Michelle Tucker, Emily Pennells, Heather Wake and Paul Hayes, as well as three students, Betty Baker, Ann Russell and Ellen Owen.”

SOCIAL MEDIA The business has a thriving social media presence.

Thanks to Ben and Tom, it has recently collaborated with influencer and young eventer Gracie Tyte, whose Instagram account, pony_nuts, has a following of 134,000. “We send her a few products, she talks about them and it’s been amazing,” says Julie.

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 27

ETN|HOOF CARE

Enough to drive you up the wall…

Maintaining a healthy, strong hoof wall is key to keeping horses sound, explains farrier Oli Meadows DipWCF.

THE HOOF WALL… • Is the most visible outside part of the hoof.

It’s made of a tough protein called keratin – just like our finger nails – enabling it to bear weight.

• Forms a protective barrier between the vulnerable bones and soft tissue structures, such as tendons and ligaments, and the outside world.

• Has a 25% moisture content.

• Is made of three layers, laminated together for strength.

• Grows down from the coronary band to the toe, on average a quarter to three-eighths of an inch per month. A hoof takes a year to regrow.

WHAT DETERMINES HOOF GROWTH?

SLOW GROWTH WEAK GROWTH CRACKING & CRUMBLING LOST WORK DAYS COMPROMISED SHOEING POOR PERFORMANCE The downward spiral depicted in this diagram is so often the farrier’s nightmare and the owner’s despair!

There’s no silver bullet solution, except to encourage the hoof wall to literally grow out the

problem in the hope that new, stronger horn will give the farrier something to work with. But that’s easier said than done…

Several factors determine the growth rate of each individual horse’s hooves: Genetics: I can think of several mares with shelly, flat, slow-growing feet whose foals have similar. Unfortunately Thoroughbreds have been bred for speed rather than good feet. Cobs tend to have the strongest hooves.

Age: growth slows with age; in veterans, it can become noticeably retarded.

Environment: standing on clean, soft (but not wet) ground seems to be the ideal scenario; so a well bedded, hygienic stable or a well-drained field.

This is because moisture management is key; hoof horn likes consistency and hates constant switching between wet and dry. In dry spells, I recommend a hoof moisturiser, such as

28 | EQUESTRIAN TRADE NEWS JANUARY 2020

DAMAGE LIMITATION When trimming a hoof wall, the farrier aims to achieve optimum foot balance to maximise its integrity and weightbearing properties as well as the horse’s movement.

Lack of attention leaves the hoof wall open to damage.

For instance, flares left unchecked can develop into more serious cracks.

There are three types of cracks: - Sand cracks start at the coronet and travel vertically downwards. They are sometimes a sign of previous injury.

- Grass cracks, which start at the bottom of the hoof wall and extend upwards, are usually an annoyance in unshod horses rather than a serious problem.

Trimming away excess hoof and taking it back to its ‘core’ stops grit and mud lodging in the cracks and exacerbating the problem.

- Quarter cracks typically descent from the coronary band at the first and third quarter of the hoof wall’s circumference. Their position can make nailing on difficult and remedial work is often required.

Kevin Bacon’s, is applied regularly to the hoof wall.

Well-being: a healthy horse’s hooves – and coat – are more likely to be in good condition.

Diet: it’s often advised to feed biotin for hoof growth, but my experience tells me that an overall wellbalanced diet is more important. Feed balancers are a useful way to ensure the correct intake of nutrients; and supplements are worth considering, as long as owners realise they’re not an overnight cure.

Time of year: hooves grow more in summer when horses are on good grass and the daylight hours are longer.

These feet have suffered the effects of a summer when ground conditions have switched from dry to wet and back to dry again.

Products to the rescue: when the vicious circle of damaged hooves/lost shoes spirals out of control, there are various products a farrier can call upon.

- Equilox is a filler used to rebuild hoof wall. It takes around 40 minutes to set to a consistency that can be nailed into.

- Hoofcast is something owners can keep handy to use as an emergency protective bandage if a horse loses a shoe.

For farriers, it works well as a quick fix because you can wrap it around the hoof and it hardens sufficiently to nail into.

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HOOF CARE|ETN The periople helps control moisture levels in the hoof wall.

WHAT ARE THOSE RINGS? Ridged rings are often seen in horses’ hoof walls; sometimes just the odd one, occasionally a whole series – and they can be another cause for concern.

Generally growth rings that run around the whole circumference

WHY TIMING IS IMPORTANT

PERIOPLE PANICS I regularly get calls or queries from clients who are concerned about the small bands of soft tissue found at the proximal (top) of the hoof wall.

This is the periople which sits outside the coronary band – and represents the junction between the hoof and the skin of the limb.

Owners can be alarmed when the periople has become saturated – and then appears white and flaky as it dries out. But in fact this is perfectly normal because the periople helps control the moisture levels in the hoof wall.

Although regular farrier visits are perhaps the most important aspect of good hoof care, it’s not always in the horse’s best interests to have him shod too often.

Nailing into the hoof wall inevitably weakens it. When a horse is shod every three or four weeks – as is necessary for some hunters doing a lot of roadwork simply because they wear out their shoes – the old nail holes don’t get a chance to grow out and there’s nothing to nail into.

Hard working horses’

of the hoof wall are not a cause for concern; they’re simply reflecting a change of pasture or boost of nutrition.

They shouldn’t be confused with laminitic rings which are nearer the heels and closer together. In most cases, both types will grow out in time. hooves are also likely to be subjected to a fair amount of concussion which, in excess, can also stress the hoof wall.

Racehorses are often, but unavoidably, shod too frequently as they alternate between aluminium racing plates for racing and steel shoes for work.

In the real world, good management is often about compromise. But one thing that should never be allowed to fall short is foot balance. Like the car with its wheels out of track, unbalanced hooves are always at risk of damage.

BLACK HOOF, WHITE HOOF When people talk about hooves being ‘strong’ or not, they are generally referring to the hoof wall – because cracks and other defects are most obvious here. And, of course, it’s the wall that the farrier nails into when applying shoes.

So what’s the truth behind the saying ‘one white foot, buy him; two white feet, try him; three white feet, look well about him; four white feet, do without him’?

Are black feet really stronger?

Well, the colour of hooves is determined by the skin pigment in the coronary band; and their strength and growth rate depends on the factors listed on the previous page. Any other theories are old wives’ tales!

ABOUT THE AUTHOR

A really strong white hoof.

The growth rate can be seen from the nail holes from the last two six weekly shoeings.

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North Wales based farrier Oli Meadows DipWCF has a wide range of equine clients including dressage and endurance horses, county standard show horses and ponies as well as hunters, racehorses and pleasure horses. He is regularly called upon to liaise with local equine veterinary practices.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 29

ETN|HOOF CARE

Best foot forward Hooves need all the help they can get at this time of year.

These products will help keep your customers’ horses on the road.

Foot perfect shine and condition Smart Grooming’s new hoof ointment shines and conditions while giving a pleasing finish.

Made from natural ingredients including beeswax and tea tree oil, it combines antibacterial, moisturising and conditioning properties.

The ointment acts as a repellent in muddy and wet conditions while maintaining a moisture balance during a dry summer.

Available in two tones, natural and black, it enhances any hoof colouring. The RRP is £11.95 for 450g.

PUTTING FROGS FIRST When it’s wet underfoot, horses are at risk of developing foot problems such as thrush.

Nettex Frog Health is part of the brand’s Hoof Care range which helps maintain healthy feet, soles and frogs all year round.

It contains powerful bactericides and fungicides to dry out frog discharge.

An effective product to support foot health in the face of muddy fields and soggy stables, Nettex Frog Health has an RRP of £9.83 for 250ml.

For a healthy shine Hooflex Original Liquid Conditioner from Absorbine has supported hooves for more than 70 years.

Regular use helps keep the frog, sole, heel and coronary band flexible, healthy and resistant to cracking.

The liquid form and included brush allow for easy application, with a shine that lasts two to three days. The RRP is £18 for 444ml.

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HOOF CARE|ETN

Tackling brittle, crumbly hooves TopSpec Healthy Hoof can improve hoof quality over a period of nine to 12 months.

The caramel flavoured additive contains the level of biotin scientifically proven to improve hoof quality (15mg/500kg horse/day), plus methionine, zinc, copper, iodine, calcium and vitamin A, which all improve the effect of biotin alone.

Horses with brittle or crumbly hooves need to stay on TopSpec Healthy Hoof permanently. Reducing supplementation once good hoof quality has been achieved risks a return to deterioration, say TopSpec nutritionists.

FIRST AID ESSENTIAL Animalintex, the only VMD licensed, multi-layered absorbent poultice available in the UK, is suitable for rapid treatment of foot conditions.

Useful to treat abscesses, bruised sole, sandcracks, seedy toe and for removing thorns, it contains an antiseptic plus the poulticing agent Tragacanth which draws out infection.

Animalintex Hoof Treatment (RRP £6) comes in packs of hoof-shaped dressings, ready for foot poulticing.

Helping hoof, hair and skin Aloeride is a pure, organic aloe vera supplement. In clinical trials, aloe vera has been shown to boost hoof growth by more than 50% over a four-month period – and Aloeride says its unique spectrum of nutrients can bring even better results.

Supporting hoof growth means owners are supporting healthy equine skin and hair too. Supplied in sachets, Aloeride has an RRP of £55.20 for a month’s supply.

HOOF CARE IN A BOWL Spillers Original Multi Balancer is ideal to supplement winter diets by providing the nutrients needed every day as well as digestive, immune and hoof support.

Spillers Happy Hoof is a low calorie, short-chop forage for those prone to laminitis. It has all the vitamins and minerals they need, plus biotin for hoof condition and is approved by the Laminitis Trust.

For those concerned about molasses, Spillers Happy Hoof Molasses Free is a low calorie fibre blend with garlic and rapeseed oil and no added sugar. It contains biotin and is approved by the Laminitis Trust.

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 31

ETN|HOOF CARE

Changes in hoof nutrition When they’re searching for improvements in hoof care, your customers can be forgiven for finding it hard to know which is the best approach to take. NAF has some answers.

H

ealthy hooves are a result of a well-rounded diet and correct nutrition, therefore poor hoof quality can be directly linked with a poor diet and nutritional flaws.

Unpaired Electron

Antioxidant

Farriers and feed companies tend to recommend a host of different ingredient combinations; many can be tempted by the levels of ingredients within but it is of course the ratio of ingredients that makes the real difference.

Electron Donation

HISTORY Age old trials have pointed to the use of the essential vitamin biotin which has quickly become the ‘go to’ ingredient when it comes to the maintenance of healthy hooves and coats. Biotin contains sulphur which can help to strengthen and repair connective tissues. In many diets, biotin is included as part of the daily ration, however, the actual uptake is questionable. Trials have shown feeding around 15mg of biotin daily to be beneficial for ponies and small horses, while larger types require up to and around 25mg.

THE FULL PACKAGE While biotin is the most recognised form of hoof support, there are essential ingredients to support healthy hooves of which the horse may be deficient in their diet.

Methionine is an essential amino acid that the horse cannot produce on his own, a building block of protein providing support for connective tissue and liver function as well as having antioxidant properties.

Methionine has the ability to convert to cystine – which accounts for around a quarter of the total amino acids in keratin.

Keratin formation is vital for hoof structure and soundness, a resilient protein – the same of that of our nails and hair – with a low moisture content, which is why the hoof wall is firm and coarse. To promote keratin formation, we must ensure the horse has a good supply of the correct nutrients, thus highlighting the importance of adequate methionine. Hoof horn with low

Free Radical methionine, and therefore cysteine, could appear tacky and soft to the touch, overall weaknesses that could be detrimental to the horse’s performance and wellbeing.

paddock or trotting down a road, oxidative stressors are likely to be present. The hooves must support the horse’s weight, ‘no foot, no horse’ is a great truism.

Zinc and copper have to be offered at the correct ratios (4:1) as they care for connective tissue, growth, repair and the maintenance of cells throughout the body. While a zinc deficiency is rarely seen, abnormal levels of zinc can result in reduced copper absorption and poor liver health as copper is stored in this vital organ.

Feeding at the correct ratios will help ensure the hoof wall remains strong and versatile with support for new growth readily available.

Without influential antioxidants to flush out the free radicals or reactive oxygen species, oxidative damage can occur which can be potentially debilitating. So look out for vitamins C and E in supplements as these offer a good defence and most come from natural sources.

Antioxidants are key throughout a mammal’s body in order to protect cells against free radicals, but are often overlooked in the equine diet as horses are continually grazing and thought to gain a quota naturally.

However, due to modern diets and management practices, horses are unable to roam and extract vital antioxidants, so it’s imperative we provide them from natural sources.

Each horse must undertake oxidation, a reaction that extracts nutrients from their source. In some cases, unstable oxygen molecules have an unpaired electron which can upset the horse’s natural homeostasis.

Whether they’re performing at their best, having a canter around their

32 | EQUESTRIAN TRADE NEWS JANUARY 2020

WHAT LIES BENEATH? While most of us are all too familiar with horses’ hoof walls and soles, it is the internal structures that are often undervalued, in particular their variable roles in hoof function.

Supporting these with the right nutrition helps to keep the hoof working correctly from the inside out and the structure strong and healthy to be ready for all conditions.

With the seasons now interchangeable all year round, conditions are variable which can impact hoof health due to moisture content. A good quality application can offer external support, but the internal elements must not be overlooked.

Biotin is well known but research indicates a synergistic approach to include essential ingredients that work together. It’s about investing in horse’ hoof health.

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BETTER BUSINESS|ETN

Sponsorship: the benefits and risks There’s no doubting the appeal of sponsorship as a powerful marketing tool. But it’s important to be prepared if things go wrong, says Laura Cutter.

WHAT TYPE OF SPONSORSHIP? Show and event sponsorship: This puts you in front of your target audience and allows you to engage face-to-face with customers. Having a live presence at a show provides the opportunity to create media content – invaluable in a niche market like ours.

Consider this: Successful event sponsorship requires strong branding, so set a clear budget for arena banners and a trade stand on top of the sponsorship fee.

Championship series: Title sponsorship of a series, perhaps one running at various venues over a season, can win you a new audience – say, customers from a discipline different from your usual following.

It’s also a great way of giving something back to the horse world and showing you care as a company.

Consider this: Longevity is key; be prepared to commit for the long term.

Most equestrian associations expect a minimum of three years. Managed well, series sponsorship can deliver huge, on-going benefits.

Riders: Rider sponsorship can provide immediate impact. The relationship between brand and rider is key; and the longer the relationship, the better the recognition.

The Blue Chip sponsored showjumping series saw more than 1,600 first rounds jumped in 2019

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Consider this: Choose a rider who will work hard for your company. There’s little value in choosing a high profile rider with a huge portfolio of other brands as yours may become lost. A rider’s endorsement of your product must be genuine; fans and followers quickly spot a fake.

RESPECT THE RISKS As with any area of business, there will always be risks; it’s all about managing them.

What if your sponsored event is cancelled? Ensure the organisers have adequate insurance to cover bad weather or poor entries. Commonly you will be refunded a proportion of your sponsorship fee on a sliding scale, depending on how close to the date an event is cancelled.

What if your sponsored rider is involved in bad practice or negative behaviour? Decide if your association with that rider brings your brand into disrepute, then decide to continue your support or cut your ties. Clear clauses in contracts help manage this risk.

What if your sponsored rider loses form? A run of poor performance, injury or the loss of a top horse can be covered by a ‘purpose clause’ in

a contract. Create performance indicators and assess them regularly to ensure the sponsorship is meeting expectations.

What if my sponsorship package flops? Before you agree a sponsorship arrangement, set clear objectives. If it’s not working for you, discuss it with the other party. Don’t wait until the end of the term because, with good communication, improvements can usually be made.

SECRETS OF SUCCESS Money isn’t everything: “To make sponsorship work, you have to be prepared to get involved, and that includes being physically present at events,” says Michael Bacon, sales and marketing director at Saracen Horse Feeds. “Having a representative offer advice in person is a great opportunity to connect directly with your customers. We ensure we’re always there for prize-givings too, to meet the riders and support the event. The more you put in, the more you get out.”

Becoming a household name: It’s 20 years since Clare Blaskey, founder of Blue Chip Feed, committed to sponsoring a show jumping series at Hartpury – and it’s still going strong. “It’s enabled us to grow our brand and given us vast exposure in show jumping,” she says. “It still delights me now when I hear people say they’ve qualified for ‘the Blue Chips’; but this is a rarity and only comes about from long term investment.”

Serial benefits: KBIS Equestrian Insurance has been sponsoring British Dressage for over 11 years.

“For us, sponsoring a series rather than a one-off class is more beneficial as you get repeat branding,” says Emma Cover, marketing manager. “My advice would be to do your research, as some organisations are much better at delivering on your sponsorship goals than others.

Communication with organisers is key as it can make sponsorship really easy or really difficult to manage.”

About the author: Laura Cutter is founder of The Equestrian Sponsorship Hub (www.equestriansponsorship.co.uk) and works with brands, riders, event organisers and equestrian organisations to manage their sponsorships. Catch up with Laura at BETA International on stand H7.2.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 33

ETN|BETTER RETAILING

Modern retail: what’s it all about?

People buy from wherever is easiest and most convenient for them, says Grant Hadwin.

H

aving small children and watching them grow up in today’s society often makes me wonder about how the world is changing. Some changes are definitely for the better; others not so much.

Particularly noticeable is how people’s behaviour is changing. The emergence of smart phones, and the fact everyone owns one, has created an impatient society of people who crave convenience. We have access to virtually everything we would ever need through a device that we carry in our pockets.

When I put my retail hat on, it’s easy to see how that change in people’s behaviour affects how they shop.

Next time you’re out and about, take a look at the folk around you.

I would imagine you’ll see the same as me; people crouched over, looking down at their mobile phone screens, either endlessly scrolling social media or browsing products they’re interested in.

HEALTHY CONSUMER DEMAND The ‘average equestrian customer’ spends 39% of their income on equestrian related products and

services, according to research by Onswitch, so I heard at the BETA Conference.

This is a good indication of healthy consumer demand, which is great news for retailers. The key question is how to make the most of that demand – and make sure that people are coming to buy from you.

Bearing in mind that people often browse and shop on their smart phones, it’s vital to be present online – so that when people are looking to buy, they find you.

It’s a difficult truth, but you could be seriously missing out on customers and sales if you’re not showing your business online.

If a quick look on their phone tells a customer you’ve got what they want, and that it’s in stock, they’re likely to visit your store.

34 | EQUESTRIAN TRADE NEWS JANUARY 2020

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BETTER RETAILING|ETN

TWO CUSTOMER QUESTIONS

This increases their confidence and trust in you as a retailer, and vastly increases the likelihood of them visiting your store.

Shoppers can then make an educated choice of how to make that purchase. Just pop down to the store because they can see you have plenty in stock, click and collect it, or get it delivered whenever suits them, thanks to flexible delivery options.

People buy from wherever is easiest and most convenient for them.

Here lies the point of my ramblings. As a retailer, you have to be easy to buy from – you have to fit your retail offering into your customers’ lives.

If you make it easy for people to see what you have in stock and available to buy right now – and you can get that product to them in a way that’s convenient to them – then you’re onto a winner.

The modern customer journey can be split into two questions: ‘What do I want’ and ‘how can I get it?

Research falls into the ‘What do I want?’ section, which almost always uses the internet as well as speaking to peers. People can use their phone to find product descriptions, read reviews, watch YouTube videos, study images and get recommendations on Facebook.

Once that decision has been made, the focus becomes how to get hold of the new purchase as quickly and easily as possible. As I said earlier, we’re all impatient…

Local independent retailers have a real advantage in this respect, because you’re so convenient to your community – provided customers know you’ve got what they want to buy.

“Fit your retail offering into your customers’ lives.”

About the author: Grant Hadwin is from CitrusLime, provider of retail solutions, including EPOS, stock control and e-commerce websites for independent retailers in the equestrian trade.

SHOWING YOUR STOCK By showing your stock and its availability online, people in your local area can take a quick look on their phone, see that you’ve got what they want, and that it’s in stock.

Find our more by calling on Citrus-Lime at BETA International, stand G3.1.

TM

The complete stable & yard system

Designed and manufactured in Great Britain by

Since 1913

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 35

ETN|PETS & WILD BIRDS

Rich pickings for retailers

As wild bird feed sales continue to soar, leading manufacturer Henry Bell & Co explains how to get in on the act.

T

designed to be served from the ground, while others can be placed in feeders or on tables.

For any savvy equestrian and country store, this provides huge potential – wild bird feeds and accessories such as feeding stations and nesting boxes provide a dawn chorus of ringing tills.

• Seed mixes, often using ingredients such as whole wheat, kibbled maize, sunflower seeds, pinhead oatmeal, peanut granules, Nyger seed, rape seed and soya oil. They’re perfect for birds such as greenfinches, chaffinches, house sparrows and blue tits.

he UK has a love affair with its wild birds, consumers spending around £200 million each year ensuring that our feathered friends can feast like kings in gardens across the land.

Many retailers have cottoned on to their rise in the product pecking order and speedily cleared extra shelf space to cope with demand. Those that haven’t might just be missing a trick...

GARDEN VISITORS Customers enjoy welcoming a diverse range of wild birds to the garden. The most common are the robin, starling, blackbird, nuthatch, chaffinch, blue tit, great tit, coal tit, long-tailed tit, house sparrow, dunnock, greenfinch, siskin, song thrush, wren, goldfinch, bullfinch and woodpecker.

Here’s a selection of the most popular:

• High-energy seed mixes with added ingredients such as mealworm and berries are relished by robins and many other small birds.

• Highly nutritious seed mixes with suet, oats, sunflower seeds and grain are ideal for songbirds such as blackbirds, wrens and thrushes.

• Peanuts are a powerhouse of energy for a wide variety of birds and a particular favourite of woodpeckers.

TOPPING THE MENU

• Sunflower hearts are packed with energy and richness for year-round feeding and coal tits simply love them.

Wild bird seeds are available in a variety of formulas, created to cater for nutritional needs and suited to different types of feeding. Some are

• Sunflower seeds are a great bitesized meal for the nuthatch, which uses its strong beak to crush the casings to reach the kernel inside.

Consumer interest in feeding wild birds continues to grow.

(Photo: Henry Bell & Co)

36 | EQUESTRIAN TRADE NEWS JANUARY 2020

Pre-filled feeders are always a popular option. (Photo: Henry Bell & Co)

• Nyger seeds are loved by goldfinches and many other small-beaked birds.

• Mealworms are a highly nutritious protein snack that can help a bird such as the robin to survive the winter and support it through the spring as it works to care for its young. Wrens are partial to them, too, and the meaty protein sustains them on their hunting trips.

ADD-ON SALES Fat balls, suet treats, suet cakes, bird feeders, pre-filled feeders, feeding stations and nesting boxes are great complementary ranges to stock. Offering a good selection of feeders will bring in additional revenue and keep customers coming back to buy refills.

HENRY BELL & CO This Grantham-based, fourthgeneration family business has been making feed for private-label wild bird brands for the past 20 years. It has now launched its very own label, the Henry Bell Wild Bird Care Collection, offering highquality products and feeds to provide health and wellbeing for wild birds in the garden.

The company’s industry knowledge and manufacturing know-how allow it to produce an extensive range of wild bird food blends, from high-energy to no-mess mixes, carefully formulated by experts to meet the feeding habits and demands of the rich variety of British birds.

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PETS & WILD BIRDS|ETN

Top of PECKING the ORDER Henry Bell & Co’s

WILD BIRD CARE COLLECTION Quality feeds and wild bird accessories l Speciality

feed blends

l High-quality

suets and fats

l Stylish

feeders and feeding stations

l Nest

boxes

henry-bell.co.uk Tel: 01476 565761 Email: enquiries@henry-bell.co.uk

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 37

ETN|PETS & WILD BIRDS

They’re part of the family…

Stocking a few well-chosen pet products alongside equestrian lines is a no-brainer when you think how many horsey people have dogs. While feeding wild birds remains as popular as ever.

Hi-viz walkies Whether out for a walk or ‘helping’ at the yard on a winter’s evening, dogs are safer when they’re visible.

The Equisafety dog rug is made from Mercury material.

Incorporating thousands of miniscule, reflective glass balls, it glows silvery white when hit by torchlight or car headlights.

The waterproof rug has a cosy, quilted lining, and is cut to keep the dog’s chest dry and mud free.

There’s fluorescent tape down the sides for added visibility, plus a small pocket for poo bags.

Available in pink, orange or yellow and a range of sizes, RRPs are from £25.99.

BEDS MAKE FASHION STATEMENT Danish Designs has teamed up with fashion brand FatFace to create pet bedding that’s comfy, looks good and has a positive impact on people and the environment.

The UK manufactured collection is filled with fibre made from recycled plastic bottles.

The cotton used is mainly sourced via the Better Cotton Initiative (BCI) which encourages farmers to reduce stress on their local environment and improves the welfare of farming communities.

BREATHE EASY Airways Gold from Hilton Herbs is a herbal feed supplement for birds and poultry.

It helps maintain healthy and efficient airways and sinuses as well as resistance to fungal and bacterial infections. The RRP is from £9.30 for 250ml.

Two minutes to fall in love It takes two minutes and seven seconds to know a dog is ‘the one’.

Even when looking a dog’s photo, we begin to build a connection instantly, according to a study by Animal Friends Insurance.

Scientists say it’s all down to the ‘love hormone’ oxytocin which is released into the brain when susceptible humans gaze into a dog’s eyes.

“It’s certainly the case that humans look for non-verbal signs from dogs, such as eye contact and facial expressions, in determining whether we like them and they like us,” says Professor Sir Cary Cooper, psychology expert at the University of Manchester.

“This latest study reinforces beliefs that how we interpret the relationship we have, or could have, with a dog stems from their eyes and facial expression.”

Would you like your dog to feature in ETN? Every month, we feature ‘Dogs at Work’ – canine companions gainfully employed in the equestrian trade in shops, offices/home offices, delivery vans, workshops or warehouses. Send a picture and tell us about your dog to editor@equestriantradenews.com

38 | EQUESTRIAN TRADE NEWS JANUARY 2020

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K

PETS & WILD BIRDS|ETN

Golden opportunity The Golden Paste Company has turmeric supplements for pets as well as horses.

Golden Paste for Pets is a joint and well-being supplement that’s easily added to meals.

It contains turmeric, coconut oil, apple cider vinegar, black pepper and ceylon cinnamon.

TurmerEase Supplement Slices contains chicken and sweet potato with a bio-available turmeric blend. There are approximately 200 slices per tube.

TurmOil (pictured) are capsules containing turmeric, flax seed oil and piperine.

LITTLE STINKERS! Fresh Pet deodorant spray from TRM Pet is for when a dog has rolled in something smelly.

With hints of citrus and fresh pink rose, Fresh Pet is a powdery, floral fragrance which stays within the coat for up to three days. Its ingredients destroy bad smell molecules rather than mask them.

TRM Pet has products to support joints, gastrointestinal health and skin and coat health in dogs and cats and is distributed

by Equine Products UK.

Sleep tight This luxurious dog bed from the Mark Todd Collection has a waterproof base, padded sides and cosy fleece lining. There’s a separate cushion with removable cover for washing too.

The range extends to a dog mattress and waterproof or fleece rugs, all available in a choice of sizes and distributed by Trilanco Ltd.

Heated HeatedCushion CushionBeds Beds

Our areare Ourbest bestselling sellingrange rangeofoffabric fabricbeds beds fully Simply fullymachine machinewashable washableforforease. ease.

Simply remove in in removethe theheat heatpad padand andpop popthe thebed bed the themachine machinetotofreshen freshenit itupupnonomatter matter the thenumber numberofofspills spillsororaccidents. accidents.

All Allbeds bedsinclude includea apressure pressureactivated activated Heat Pad to keep your dog Heat Pad to keep your dogcosy! cosy!

HOT DOG HOT CENTRAL HEATED CENTRAL HEATED DOG BEDS BEDS DOG

All Hot Dog beds are filled with a plush thermal All Hot Dog beds are filled with a plush thermal polyester fibre cushioning which is designed not polyester fibre cushioning which is designed not to absorb water, making drying fast. to absorb water, making drying fast.

Wax WaxHeated HeatedDog DogBeds Beds Our classic range dog beds with a luxury

Our classic range dog beds with a luxury waxed finish will look stylish in country waxed finish will look stylish in country homes. The outer can be wiped clean homes. The outer can be wiped clean while the removable cushion can be while the removable canitbeup. popped in the machinecushion to freshen popped in the to and freshen it up.

The heating pad machine is included pressure The heating is included and pressure activated whenpad your pet sits on it the activated when your pet sits onset it the heat will rise to the temperature on heat will rise to the temperature set on the controller. the controller.

MADE IN YORKSHIRE • STYLISH & QUALITY FABRICS • FREE STANDARD DELIVERY MADE IN YORKSHIRE • STYLISH & QUALITY FABRICS • FREE STANDARD DELIVERY Hot Dog heated cushion beds and pillows feature a unique pressure activated heating Hotpad Dog heated cushion beds with and pillows feature a settings unique pressure activated heating that is mains powered 7 adjustable heat ranging from 25°c to 55°c. pad that is mains powered with 7 adjustable heat settings ranging from 25°c to 55°c.

Delivering constant temperature controlled heating, they provide that much needed Delivering constant temperature controlled heating, they provide therapeutic comfort to your beloved pet. that much needed therapeutic comfort to your beloved pet.

Key Features Key Features Pressure activated pad with automatic shut off Pressure pad with shut off Easy toactivated use controller withautomatic LED Display Easy to use controller with from LED 25°c Display 7 Adjustable heat setting to 55°c 7 Adjustable setting from 25°c to cable 55°c 12v Mains heat Power with an armoured 12vWipe Mains Power clean heatwith pad an armoured cable Wipe clean heat pad CE Approved CERoHS Approved Compliant RoHS Compliant

Helping support dogs suffering with...

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Joint support or circulation Joint or circulation problems Arthritis or hip dysplasia Arthritis or pains hip dysplasia Aches and Aches Elderlyand or pains infirm dogs FINALIST Pet Product Elderly or infirm dogs Dogs prone to the cold FINALIST of the Year Pet Product Dogs pronefrom to the cold or injury Recovery surgery of the Year Recovery surgeryheat or injury Requiringfrom therapeutic Requiring therapeutic heat

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For More Information Call 01609 751603 For More Information Call 01609 751603

Heated Pillow Beds Heated Beds Our luxuriousPillow heated pillow beds are designed with maximum comfort in mind.

Our luxurious bedswashable are designed maximum comfort in mind.

The pillow andheated bed arepillow machine with awith removable cover for ease.

The deep pillowfilled and cushion bed arewill machine withnever a removable covertheir for ease.

The mean washable your dog will want to leave new The again. deep Complete filled cushion mean your dog heat will never want7 to leave their new bed withwill pressure activated pad with heat settings. bed again. Complete with pressure activated heat pad with 7 heat settings.

Pillow Bed Sizes: 71cm and 87cm Cushion BedSizes: Sizes:71cm 24”, 30”, and 40” Pillow Bed and 35” 87cm

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WWW.EQUESTRIANTRADENEWS.COM EQUESTRIAN TRADE NEWS JANUARY 2020 | 39

info@hotdogpetproducts.com info@hotdogpetproducts.com

www.hotdogpetproducts.com www.hotdogpetproducts.com

ETN|PETS & WILD BIRDS

Why horse feed and dog food sell so well together W

ith statistics showing more than 90% of horse owners also owning a dog, it made sense for TopSpec Equine to branch out into the canine market, says Richard King, national business manager for VetSpec dog food.

VetSpec, launched more than 12 years ago as a canine supplement range, has now made its mark in the pet food sector with its super premium dog foods featuring the specialised supplements in cereal-grain-free, hypoallergenic diets.

TopSpec’s longstanding reputation within the equestrian industry has undoubtedly helped the VetSpec brand to flourish in a highly competitive market. And of course its success over the last two years is also down to being a top quality product which does what it claims.

The VetSpec range was developed to offer dog owners specialist supplements contained within a high meat content dog food, saving them money, time and extra work.

Just like TopSpec Equine’s products, VetSpec dog foods have been developed by experienced nutritionists determined to achieve excellence in every aspect, from selecting the highest quality ingredients and creating innovative formulae to manufacturing to the highest European standards.

Also, just like TopSpec, the company provides comprehensive nutritional advice to clients through its multiple award-winning helpline.

• Dogs should be allowed everywhere in the store.

If you have a café, designate a dog area to keep all customers happy.

• If you’re selling dog food, also stock leads, collars, toys, accessories, beds, supplements, flea, shampoo and worming products too.

• Learn about the products. Knowledgeable sales teams sell more.

• Let the local community know you’re a dog friendly store. Run canine-themed events or fun activities and use social media and customer communications to promote them.

• Keep product displays simple so customers can find what they need. Keeping one brand together usually works best.

• Attend equine and pet trade fairs to see what’s new and network with both sectors of the industry.

• Ensure you have a good range of brands which include premium products that are grain-free and have a high meat content from good quality sources, as well as budget ranges.

Here are Richard’s top tips to maximise dog food sales from your equestrian and country store: • Many horse owners have their dogs in the car when they pick up their horse feed. So make sure your store is dog friendly and let owners know they’re welcome.

• Put out bowls of fresh water; change them regularly and keep the bowls clean.

40 | EQUESTRIAN TRADE NEWS JANUARY 2020

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PETS & WILD BIRDS|ETN

For pearly whites

CUISINE FOR CHICKENS

With smaller dogs’ teeth in mind, Swedencare UK has launched a mini version of its clinically proven ProDen PlaqueOff Dental Care Bones.

They come in two flavours, vegetable fusion or vegetable fusion and blueberry, both with added probiotics.

Ingesting PlaqueOff helps to soften plaque and tartar which is then removed by chewing the abrasive ‘bones’. A standard pack contains 20 bones. For best results, they should be fed in conjunction with a dental care regime.

With eye-catching branding and compostable packaging, The Little Feed Company’s poultry range looks great on retailers’ shelves.

Gastro Grit ensures hens are ingesting enough calcium and grit for egg shell quality and digestion.

Super Seeds is a blend of seeds with aniseed oil. It’s ideal for taming new birds, improving condition, feathering of rescued hens or a tasty afternoon treat.

Poultry Porridge is the perfect warming, nutritious breakfast for a cold winter’s morning. The oat-based product has added grains, sunflower seeds and ground aniseed.

CANIFLEX JOINT CARE THE NATURAL WAY Comfort for the joints.

A very strong liquid Devils Claw supplement.

With MSM, Vitamin C & Glucosamine Sulphate.

Can be given long term.

Trusted by dog owners for over 25 years.

CANIFLEX From the makers of

FREE DELIVERY On orders over £20. for UK mainland only. www.animal-health.co.uk 01787 476400

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 41

ETN|CPD FEATURE

ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features are accredited

by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine.

AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive two CPD points.

For more about AMTRA and becoming an SQP, visit www.amtra.org.uk

Canine dental health

By Jayne Clark, veterinary advisor, Virbac

D

ental disease is a very common condition affecting dogs, with an estimated 80% of dogs developing periodontal disease by the time they are three years old1,2 .

Owners are generally prompted to seek advice about their pets’ teeth due to socially unacceptable breath, however, periodontal disease carries far more significant implications, both locally within the oral cavity and with the potential for systemic effects.

Though veterinary practices are increasingly acknowledging the importance of dental disease and equipping themselves more effectively to perform routine dentistry, the integral role that homecare should provide in both prevention and maintenance of oral health following a dental procedure is often understated. This article aims to discuss normal tooth anatomy, the development of periodontal disease and focus on preventative homecare options.

NORMAL DENTAL DEVELOPMENT AND ANATOMY

By 6-8 months of age, most dogs will have their full set of adult teeth, 42 in total.

Puppies initially develop their primary, or deciduous, dentition between the ages of 3-6 weeks. At 3 months of age, the permanent (adult) teeth begin to erupt and the deciduous teeth are shed.

Normal tooth anatomy is demonstrated in Fig 1. The crown of the tooth is the portion that is visible above the gingiva (gum) and the root of the tooth is the portion existing below the

gum line, encased in the jaw bone.

The crown of the tooth is covered in a very hard enamel layer; directly below this is dentine which is the main supporting structure of the tooth. The periodontal ligament anchors the tooth root to the alveolar bone.

Dentine Enamel Gingival Sulcus

Gingiva (Gum)

Pulp Cavity Cementum Periodontal Ligament

➤ Veins ➤ Arteries ➤ Nerve Fibres ➤ Lymphatics ➤ Connective Tissue

Alveolar Bone FIGURE 1: NORMAL TOOTH ANATOMY

References: 1. Hamp S E et al (1984). A macroscopic and radiologic investigation of dental diseases of the dog, Veterinary Radiology 25: 86-92.

2. Kortegaard H A, Erikksen T and Baelum V (2008). Periodontal disease in research beagle dogs – an epidemiological study, Journal of Small Animal Practice 49: 610-616.

42 | EQUESTRIAN TRADE NEWS JANUARY 2020

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CPD FEATURE|ETN aggressive therapy has to be and the poorer the prognosis.

Damage to the periodontal ligament is irreversible and once this has occurred, the objective is to halt or slow down the progression of disease in order to conserve the teeth.

Tooth brushing is the gold standard of dental care.

“Plaque is the source of all evil.”

The pulp cavity is the living tissue of the tooth, comprising blood vessels, nerves, lymphatics and connective tissue.

DEVELOPMENT OF DENTAL DISEASE In terms of gingivitis and periodontal disease, plaque is the source of all evil as it is the cause of both of these conditions. It is a soft, sticky, paste-like mixture of salivary glycoproteins, sloughed epithelial cells, white blood cells and bacteria, which is tooth-coloured and therefore only clearly visible when stained with a discloser.

Within hours of eating, dental surfaces become coated in a layer of glycoproteins which are then colonised by bacteria.

As this immature plaque matures it becomes more organised and firmly adhered to the teeth.

Mature plaque consists of 75% structural matrix and 25% bacteria and it is only as it matures that it becomes more harmful. Plaque builds on all surfaces in the mouth but more so on teeth as they have a static surface.

Plaque bacteria produce various products but two of the most significant groups are volatile sulphides that cause bad breath (halitosis) and toxins which cause tissue inflammation. Plaque is the precursor to tartar (calculus)

and tartar always has plaque on and in its surface.

Just as in human dentistry, the regular removal of plaque, particularly from the gingival sulcus, is central to the control of gingivitis and periodontal disease. If plaque is not removed from the teeth, ongoing tissue inflammation and irritation results which begins to affect the gingival attachment to the tooth and formation of a periodontal pocket at the gingival sulcus.

As dental disease progresses, ultimately the bone support and gum attachment for the tooth is lost, with high levels of sub-gingival infection present. This development of dental disease may be graded from 1 to 4 in terms of severity, which is a representation of tooth structures affected, degree of reversibility and level of intervention required.

Grade 1 is the mildest level of dental disease and represents gingivitis only, with no loss of gum attachment. At this stage, it is completely reversible with good home care. Grade 4 represents the most severe level, with deep periodontal pockets and advanced loss of bone support and gum attachment. The later in the course of dental disease that intervention is attempted the more

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Periodontal disease is self-perpetuating as the deeper the periodontal pocket, the greater the amount of plaque that will be deposited sub-gingivally.

As a consequence of these greater levels of plaque, diseased teeth are also associated with higher levels of bacteria.

As previously mentioned, halitosis is one of the commonest reasons an owner may seek veterinary advice regarding dental health, even if the other disease processes progressing in their pet’s mouth have gone unnoticed.

It is also important to note that dental disease can be a source of chronic pain, resulting in behaviour modification that is only identified once that pain is removed and the positive change in the pet’s demeanour is noted by the owner.

HOMECARE With the importance of dental health highlighted throughout this article, it should be clear that ongoing dental hygiene is vital to maintain a healthy mouth.

However, it also needs to be regarded as an integral part of any dental procedure carried out at a veterinary practice to maintain the benefits provided by the intervention.

There are a number of options available for dental homecare and time must be taken to assess which will be most suitable for both the client and the patient, in order to maximise compliance.

Tooth brushing is the gold standard of dental care.

The abrasion provided by brushing provides physical

removal of plaque and a veterinary formulated toothpaste can aid in inhibiting plaque bacteria.

Only those toothpastes specifically designed for animals should be used as human toothpastes are not designed to be swallowed and can cause problems due to their high fluoride content and frothing agents.

Pet toothpastes also improve compliance as they are designed to be palatable, which can increase acceptance. Ideally, tooth brushing should be introduced when the animal is still young, but even adult dogs can be taught to accept this as part of their daily routine as long as the introduction is gradual with positive reinforcement.

Despite being the best method for home care oral health, tooth brushing may not be possible for some owners or some pets, therefore it is important to offer other alternatives in these situations.

Chlorhexidine gluconate rinses can be used as either an adjunct or alternative to brushing; these are very broad spectrum antiseptics and can inhibit the development of plaque. One application can be effective for up to 12 hours so twice daily use is ideal, and they are helpful for animals that will tolerate oral application of a rinse but not a tooth brush. Again, it is important to use only veterinary specific rinses as human preparations often contain alcohol. Oral rinses, which can easily be added to drinking water, also provide a less intrusive option for owners whose pets don’t tolerate brushing.

Dental chews are a third option for owners and these are the easiest method of introducing oral homecare.

The design of the chew is important, both in shape and consistency; ideally they should conform to tooth shape when bitten into to improve effectiveness. continued on page 44

EQUESTRIAN TRADE NEWS JANUARY 2020 | 43

ETN|CPD FEATURE continued from page 43 Though these options represent a low maintenance way of providing dental homecare, owner expectations should be realistic. These will never be as effective as brushing as they cannot remove plaque from the gingival sulcus, which is the site of the main disease processes.

Considerations also need to be made with regards to the

patient’s preferences; if the dog doesn’t like to chew very much, this will limit the effectiveness further. Ideally, these options should be seen as adjuncts to tooth brushing or chlorhexidine rinses, or as a ‘fall-back’ option where these have not been possible to instigate.

In conclusion, dental disease represents a significant health and welfare consideration in pets but with the correct education

SQP CPD QUIZ Canine dental health

SQP CP Questio D n Januar s y 2020 E TN

SELECT YOUR ANSWERS AND TICK THE BOXES 1. What percentage of dogs will develop dental disease by the age of 3 years old?

■ 25% ■ 50% ■ 65% ■ 80% 2. Which of the following statements is UNTRUE? ■ Most owners first notice dental issues due to their pet’s halitosis

■ Moderate to severe dental disease often results in chronic pain ■ There is no living tissue in the tooth ■ The periodontal ligament anchors the tooth root to the alveolar bone 3. Which of the following statements about plaque is UNTRUE? ■ Plaque causes gingivitis ■ Plaque causes periodontal disease ■ Plaque contains bacteria ■ Plaque is clearly visible on the surface of the tooth 4. How many adult teeth should a dog have?

■ 28 ■ 32 ■ 42 ■ 56 5. What are the benefits of tooth brushing?

■ Mechanical removal of plaque ■ Inhibit plaque bacteria where a suitable veterinary toothpaste is used ■ Help to reduce bad breath through maintenance of a healthy mouth ■ All of the above 6. How quickly does plaque begin to form after eating?

■ Within hours ■ Within 2 days ■ Within 4 weeks ■ Within 6 months

and advice, owners are able to contribute greatly in maintaining the oral health of their dog and significantly reduce the development of dental disease.

In cases where veterinary dental intervention has been necessary, it is also vital that on-going homecare is seen as essential rather than optional, in order to maintain the benefit achieved following dental procedures.

About the author: Jayne Clark, BVSc, BSc(Hons), GPCert SAM, MRCVS, worked in small animal practice for 10 years before moving to industry as a technical advisor. She has an interest in all aspects of canine and feline medicine, particularly anaesthesia, analgesia and endocrinology.

7. Which is the correct order of homecare options in terms of effectiveness, from most effective to least effective?

■ Chlorhexidine rinse, tooth brushing, dental chews ■ Chlorhexidine rinse, dental chews, tooth brushing ■ Tooth brushing, chlorhexidine rinse, dental chews ■ Dental chews, tooth brushing, chlorhexidine rinse 8. Which of the following statements is UNTRUE? ■ Grade 1 periodontitis is completely reversible with good dental homecare ■ Damage to the periodontal ligament is reversible with good dental homecare ■ Plaque is the precursor to tartar (calculus) ■ Removal of plaque from the gingival sulcus is particularly important 9. Why should a veterinary specific toothpaste be used and not a human one?

■ Human toothpastes contain a high level of fluoride ■ Human toothpastes contain frothing agents which can cause gastric irritation

■ Veterinary toothpastes are designed to be palatable for pets and are safe to be swallowed ■ All of the above 10. Which of the following statements is TRUE? ■ Dental chews should be viewed as either an adjunct to tooth brushing or as an option where rinses and tooth brushing are not possible ■ Dental chews are helpful even for animals that don’t enjoy chewing ■ Grade 4 periodontitis can be treated through good dental homecare ■ If a patient undergoes a veterinary dental, there is no need to continue with homecare to maintain the benefit

JANUARY 2020 2 CPD points Full name Company name/ address Email Telephone number SQP number

Send your completed answers to: ETN/CPD Feature, Equestrian Trade News, East Wing, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ON-LINE: ETN’s CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz on-line, please do not submit them by filling out the printed form as well – and vice versa.

44 | EQUESTRIAN TRADE NEWS JANUARY 2020

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CANINE COMPANIONS|ETN

Dogs at work They greet the customers, chase the postman, lick up after lunch, travel in the car or van or snooze under the desk. These are the dogs gainfully employed in the equestrian trade. And we love ‘em…

BUSTER AND FERN Buster the boxer and Fern the labradoodle work full-time with Suzanne Cavill at Smeeth Saddlery, Wisbech in Cambridgeshire.

Buster, who was re-homed by Suzanne from Boxer Rescue, likes to keep to a strict routine during business hours. “Buster loves to sleep near the radiator.

At the same time every day, he wakes up, goes out for a quick walk, then asks for a biscuit when he comes back.”

Fern, who belongs to Suzanne’s partner Mike, suddenly had a career change one winter. “She realised she prefers the cosy shop to riding on a tractor, so she now comes to work with me instead,” explained Suzanne.

Friendly Fern is always first to greet certain customers – always the same lucky ones – and to get cuddles.

“Both dogs are nine years old now, so getting on a bit. But they know the routine of the shop so well because they’ve been coming here for most of their lives,” says Suzanne.

“I love being able to bring them to work with me.”

BEAR A happy 18 month old Collie Cross Labrador, Bear belongs to Andree Davies, purchasing assistant at NAF. “I’m very good at sniffing, sometimes in slightly awkward places, but that’s just because I’m so happy to see you, I am just so easy to love!” says Bear – and we couldn’t agree more.

“My favourite thing is going on park runs with my dad, hacking out with my mum’s horses and playing in the water with my tennis ball.” With an extremely waggy tail, no wonder action-dog Bear makes everyone feel super happy in the NAF office.

DO YOU HAVE A DOG AT WORK? Tell ETN about the dog in your shop, office, warehouse or work vehicle – and we’ll feature him or her in the magazine. Email editor@equestriantradenews.com Please send photos – and tell us about their likes and dislikes too.

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ARNOLD Owned by Ben Howarth, printing and labelling operations manager at NAF, Arnold is a three year old Jug. “My main role is ‘office scoffer’,” Arnold told ETN. “But I also help my dad manage everything in the print room and keep the team happy throughout the day by being a bit mischievous and showing off my fun personality.”

Arnold’s favourite things to do are licking people, eating everything, power naps, treats, barking at people for no apparent reason and snoring.

“I’m a happy chap and tend to make myself at home just about anywhere, as long as I am with the team or my family,” adds the jolly little Jug!

TREACLE Treacle is a fouryear-old Cockapoo who often goes to work at Scunthorpe based PR and marketing agency TSM with her owner Jacqueline Garner. Usually as sweet as her name, Treacle has only once blotted her copybook when she re-arranged a whole week’s work that the boss, Tim Smith, had ‘filed’ on the floor.

“Treacle really enjoys participating in photoshoots, sometimes appearing in shots that she isn’t supposed to be in!” says Jacqueline. “She’s mostly well-behaved – she’ll do anything for a treat; except when we wanted to photograph her jumping some showjumps when she either ran round or under the poles every time.”

Treacle’s favourite things are going down to the yard with Jacqueline, her pink unicorn cuddly toy, playing with balls, cuddles on the sofa and her new Bucas dog coat from Zebra Products, seen in the picture.

She dislikes the Hoover; and pigeons or squirrels getting into ‘her’ garden. She’ll sit on squirrel watch all morning.

“We all love having Treacle in the office,” adds Jacqueline.

“Her only fault is barking whenever anyone comes to the door. So if you phone TSM, and hear barking, you’ll know Treacle is in and the postman has just arrived.”

EQUESTRIAN TRADE NEWS JANUARY 2020 | 45

ETN|BETA MEMBERS’ PAGE

members’ page Cream of the crop battle for the BETA BUSINESS AWARDS

T

he winners of the 2020 BETA Business Awards will be celebrated during the trade association’s Gala Dinner next month – and the finalists have now been announced. Members of the industry and consumers nominated individuals and companies for these coveted accolades. Good luck to all the nominees as they await the glittering ceremony, at the National Motorcycle Museum, near Birmingham, on Monday 20 January.

SEIB RETAILER OF THE YEAR – EQUESTRIAN RETAIL STORE

EQUESTRIAN EVENT OF THE YEAR SUPPORTED BY HENSON FRANKLYN

Aivly Country Store – Ringwood, Hampshire Equiboodle – South Cerney, Gloucestershire Highfield Equestrian – Milford, Staffordshire Manor Equestrian – Newthorpe, Nottinghamshire TFM Country Store – Whisby, Lincolnshire Tower Farm Saddlers – Rugby, Warwickshire Tower Farm Saddlers – Earls Barton, Northamptonshire

Blair Castle International Horse Trials Bramham International Horse Trials Your Horse Live

SEIB RETAILER OF THE YEAR – ONLINE/MAIL ORDER RETAILER EqWax – Ticehurst, East Sussex GS Equestrian – Paignton, Devon The Horse Bit Shop – Pollington, East Yorkshire Online for Equine – Milford, Staffordshire Supplement Solutions – Great Eccleston, Lancashire Urban Horse – Alston, Cumbria

STUBBS ENGLAND NUTRITIONAL HELPLINE OF THE YEAR Dengie Horse Feeds Science Supplements Simple System Horse Feeds TopSpec Equine

WEATHERBEETA GROUP RETAIL EMPLOYEE OF THE YEAR Alison Kemlo – David Conchie Saddlery, Carnoustie, Angus Chantelle Snowling – Tower Farm Saddlers, Rugby

EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR Karen Beaumont – Allen & Page Zelina Coffey – Science Supplements Linda Kennard – Omega Equine Hayley Weatherstone – Finest Brands International

TSM MARKETING EFFECTIVENESS AWARD Aviform Equilibrium Products GS Equestrian Harbro Omega Equine Simple System Horse Feeds Westgate Laboratories

CERIS BURNS EQUESTRIAN EXPORT AWARD Bedmax Equilibrium Products

FOR FURTHER INFORMATION CONTACT TINA HUSTLER AT BETA Tel: 01937 587062 Website: www.beta-uk.org Email: tina@beta-uk.org East Wing, Stockeld Park, Wetherby, West Yorkshire LS22 4AW Claire Williams, Executive Director, claire@beta-uk.org Tricia Nassau-Williams, Field Officer, tricia@beta-uk.org Ann FitzGerald, Secretary, ann@beta-uk.org Deborah Hayward, Press Officer, deborahh@beta-int.com Agy Mossakowska-Knast, Admin Assistant, agy@beta-uk.org

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19-21 January

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Come and visit our stand, G7.1, to see what we have planned for 2020 +44 (0)1937 587062

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CCJs

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature.

Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

GOSLING STUD LTD WHITEMOOR STABLES/EQUESTRIAN EAST ANSTEY TIVERTON EX16 9JS £5,250

DANIELLE POOLE T/AS AREH SPORTS HORSES STABLES REAR OF AUSTERSON HALL COOLE LANE NANTWICH CW5 8AT £5,030

SHARON BAILEY T/AS FORDHALL GRANGE STUD TERN HILL ROAD MARKET DRAYTON SHROPSHIRE TF9 3PR £5,085

RACHEL HALL T/AS HALLS EQUESTRIAN 201 SHAW ROAD ROCHDALE OL16 4SQ £338

SARAH PETERS T/AS CANE END STUD LOWER STABLE COTTAGE READING ROAD READING RG4 9HD £6,234 JAMES MATTHEWS T/AS MOATS EQUINE SERVICE 2 SPRING DRIVE TRUMPINGTON CAMBRIDGE CB2 9AB £986 VICKY YOXALL T/AS VICKY YOXALL QUALITY HORSES AND PONIES 3 DANGEROUS CORNER BROOIKLEDGE LANE ADLINGTON SK10 4JX £4,481

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A B EQUESTRIAN FENCING & GROUNDWORKS LIMITED THE STABLES 21A SPICE CHASE TILNEY ST LAWRENCE KINGS LYNN PE34 4RD £3,693

JOANNA WOODHEAD T/AS TACKSHACK SADDLES 39 WATSON WAY ALDERTON WOODBRIDGE IP12 3BZ £972

Appointment of Liquidator TACK ROOM SOLUTIONS LIMITED 10 MONTAGU GARDENS KIMBOLTON HUNTINGDON PE28 0JL EQUI-EST LIMITED UNIT 8 ENGLEHARD INDUSTRIAL ESTATE CINDERFORD GL14 2PB

LAKESIDE EQUESTRIAN CENTRE LIMITED LAKESIDE FARM FYFIELD LANE WINDSOR SL4 4QA £1,528 AGNES GOUGH T/AS KM EQUESTRIAN STABLE VIEW BRIFF LANE BUCKLEBURY BERKSHIRE RG7 6SN £857

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THE PLACE TO DO BUSINESS ETN|TITLE

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YOUR OFFICIAL GUIDE TO BETA INTERNATIONAL 2020 Welcome to ETN’s exclusive preview • Show timetable and floorplan • Stand-by-stand guide • Sneak peek of the Fashion Show • Awards, debates and CPD seminars • Great British saddlery on show • And a royal visit to look forward to

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BETA INTERNATIONAL 2020|WELCOME TO THE SHOW

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WELCOME TO THE SHOW Essential information for visitors

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WHAT’S ON Timetable: what, where and when

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NEWS AND PREVIEWS This year’s highlights

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MEET THE SPONSORS Who’s backing BETA International 2020?

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Products in the Shires New Product Gallery

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NewZone exhibitors

61

PULL-OUT FLOORPLAN 63

SHOW OFFERS Grab some great deals

65

WIN £1,000s WORTH OF PRODUCTS How to enter the ETN prize draw

68

Dogs appearing in the Fashion Show

1

72

Model horses supplied by Stubbs

8

Bars and eating places

4

74

WELL WORTH SEEING Guide to the show’s feature areas

76

STAND-BY-STAND GUIDE Helping you plan your visit

100s 9

TALKING BUSINESS Who’s set for a live debate?

Glasses of bubbly at Sunday’s after-show drinks party Scenes in the Fashion Show

INNOVATION AWARDS Sponsored by ETN

7

67

FASHION SHOW PREVIEW A sneak peek from the catwalk

3,500 (ABC audited)

Accredited members of the press

62

Your exclusive show guide from ETN

Visitors expected

3

60

LIST OF EXHIBITORS Find your favourites

Halls occupied at the NEC, Birmingham Years Neue Schule has been main sponsor

BEST DRESSED Official show outfits

41

Years established

58

BITTING A bit of a conundrum

BETA INTERNATIONAL 2020 BY NUMBERS

80

Daily presentations in The Charles Owen Spotlight including Fashion Shows

4

CPD seminars each day Complimentary parking spaces at the NEC

54 58

12

16,500

Categories in the ETN sponsored Innovation Awards

4

Organising team’s shirts by Toggi

47

(Figures quoted correct at time of going to press)

60 50 | EQUESTRIAN TRADE NEWS JANUARY 2020

72 WWW.EQUESTRIANTRADENEWS.COM

WELCOME TO THE SHOW|BETA INTERNATIONAL 2020

Welcome to the show…

BETA International 2020 takes place at the NEC, Birmingham, on Sunday, Monday and Tuesday, 19, 20 and 21 January. Opening times are 9.30am-6pm Sunday and Monday, and 9.30am-4.30pm on Tuesday.

GETTING THERE

WIN PRIZES

The NEC is easy to reach by road, rail or air as it’s adjacent to the motorway network, Birmingham International Railway Station and Birmingham International Airport.

Taxi cabs are available from outside the Atrium 1 entrance.

Free shuttle buses take visitors directly from the car parks to the door of the exhibition halls. The postcode for sat nav users is B40 1NT.

When you call at the ETN stand – just inside the main entrance this year – you can enter our famous free prize draw to win £1,000s worth of products from companies that advertise with ETN and are exhibiting at BETA International. All you need to bring is proof of business as a retailer.

The BETA International team will also be on hand here to answer any questions.

SAVINGS TO ENJOY Unlike many events at the NEC, BETA International offers free car parking every day of the show to all visitors.

HOTELS BETA International’s official accommodation provider Event Express has negotiated discounted rates for exhibitors, visitors and attendees at a wide range of hotels close to the NEC. Contact Event Express on tel +44 (0)1905 732737 or email reservations@eventexpressuk.com

ADMISSION This is a strictly trade only exhibition; admission is free upon registration at www.beta-int.com or if unregistered £10 per day, per company on entry. Registering in advance also saves queuing for badges at busy times.

BETA International returns an annual independently audited attendance figure by Audit Bureau of Circulations (ABC). Touting will not be tolerated.

HELPFUL ORGANISING TEAM BETA International is organised by Equestrian Management Consultants, also the publisher of ETN and a wholly owned subsidiary of the BETA Group.

If you need help during the show, look out for people in BETA International branded outfits, supplied by Toggi. They are organising team members and will be happy to answer all your questions – or will know who to ask.

NEWS AND RESULTS The latest news and awards results from BETA International will appear at www.equestriantradenews.com with reports and reaction plus pictures in the February issue of ETN – the show’s only official media partner. ETN’s e-newsletter will also cover the show and carry hot news. Visit www.equestriantradenews.com to make sure you’re subscribing – it’s free and goes directly to your inbox.

DON’T MISS OUT…

EATING, DRINKING, NETWORKING… The NAF Five Star Champagne Bar and VetSpec Coffee Shop are the ideal places to meet colleagues and contacts while you refresh and refuel. There are also bars and various fast food outlets within the exhibition halls and in the atrium.

CLOAKROOMS Visitors can store bags, coats and luggage for £1 per item, per day. There are plenty of toilets within the halls.

WWW.EQUESTRIANTRADENEWS.COM

Here’s what retailers attending last year’s BETA International told ETN. • “There are some great offers and discounts available, and we like the educational aspect.”

• “It’s great to spend a bit of time on the opposite side of the counter and be a customer for a change.”

• “It’s nice to be able to see so many suppliers in one go.”

• “It’s a great chance to catch up on new ideas. And if you’re not sure about a product, you can find out much more about it.”

• “We’ve come to see the lie of the land and look out for products. The whole event is great for networking too.”

• “I’ve been impressed. My colleague and I very much enjoyed the [seminar] speakers.”

• “We come for all three days. It’s a great chance to see what’s new.”

• There’s lots of information available and it’s a great chance to build relationships.”

• “It’s giving me lots of good ideas to take back to the business. I feel reinvigorated.”

EQUESTRIAN TRADE NEWS JANUARY 2020 | 51

BETA INTERNATIONAL 2020|SHOW TIMETABLE

BETA INTERNATIONAL 2020 WHAT’S ON SUNDAY 19 JANUARY Show open 9.30am-6.00pm

THE CHARLES OWEN SPOTLIGHT 10.00-10.25am Amanda Chadwick: Reinventing Retail and Attracting More Customers 10.30-10.55 Michelle Goodall: Top 10 Tips to Improve Your Facebook and Instagram Advertising Advice, tips and information on social media strategy for retailers 11.00-11.40 Fashion Show Taking to the catwalk are autumn/ winter collections from Covalliero, Rupert & Buckley, Percussion, Hy Equestrian, Coldstream, My LeMieux, Gallop Equestrian, USG Germany & Tekna and Horseware Ireland 11.45-12.05pm Charles Owen: How the Quality of Production is Key to Safety in Riding Helmets 12.10-12.40pm Sara Blackshaw: The Packaging Tax – What Does This Mean for Your Business?

12.45-1.10 Amanda Chadwick: Keeping Up to Date on Employment Law in the Workplace Employment law, health and safety and employee wellbeing 1.15-1.45 Michelle Goodall: Top 10 Tips to Improve Your Facebook and Instagram Advertising 2.00-2.40 Fashion Show 2.45-3.10 Sara Blackshaw: The Equine Store – What Makes It Work?

3.15-4.25 Talking Business with Alastair Stewart Host Alastair Stewart moderates the popular industry debate, this year with a panel featuring Richard Brown, Marcus Cridland, Andy Haines, Victoria Highfield and Chris Hughes 4.30-5.10 Fashion Show 5.15-6.00 Awards presentations Equestrian Trade News Innovation Awards, BETA International Best Stand Awards, Society of Master Saddlers Sunday prize-giving, Neue Schule Academy Bit & Bridle Fitting certificates presentation 6.00-8.00 After-Show Drinks Free canapés, bubbly, wine, beer and soft drinks to celebrate the show’s first day and network with friends and colleagues

Fashion Show

Amanda Chadwick

Alastair Stewart

After-Show Drinks

SEMINAR THEATRE

THE LIVERYMAN DEMONSTRATION ARENA

10.00-11.15am Jim Wishart: Horse Worming for a Safer Environment SQP seminar worth 10 AMTRA CPD points 11.20-12.20pm Kate Hore: Understanding Supplement Labels SQP seminar worth 3 AMTRA CPD points 12.25-12.55 Heather Hyde: Unique Selling Points and Go-To Bits 1.00-1.10 Heather Hyde: The Academy Neue Schule’s education arm 1.15-1.25 Sarfraz Mian: Technology and the Rider – Managing the Data Explosion 1.30-1.50 Dr David Marlin: How Safe Are Headcollars? Research findings on headcollar safety 1.55-3.10 Jim Wishart: Gain the Edge on Worms, Fleas, Ticks and More SQP seminar worth 10 AMTRA CPD points 3.15-4.00 Emma Farrell: Supplements for Senior Pets: New Tricks for Old Dogs and Cats! SQP seminar worth 6 AMTRA CPD points

10.30-10.50am Kay Hastilow: The Influence of Girths, Bridles, Breastplates and Other Equipment on the Performance of the Horse Worth 1 CPD point from the SMS* 10.55-11.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 11.20-11.45 Liveryman Clipping Demonstration 11.55-12.40pm Ricky Moloney: Basic to Advanced Dog Training Techniques 12.50-1.10 Liz Finchett: Dog Agility 1.20-1.50 Kay Hastilow: The Effect on a Horse of a Badly Fitting Saddle. Worth 1 CPD point from the SMS* 1.55-2.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 2.20-2.55 Liveryman Clipping Demonstration 3.05-3.50 Ricky Moloney: Basic to Advanced Dog Training Techniques 4.00-4.20 Liz Finchett: Dog Agility

OUR ROYAL VISITOR

BETA International 2020 welcomes a special VIP guest on Tuesday – the Princess Royal. She will be given a tour of the halls and introduced to members of the equestrian industry.

The visit will allow the princess – the first member of the Royal Family to compete in an Olympic Games – to meet young entrepreneurs and see the work of apprentice and student saddlers who will be displaying their skill, precision and craftsmanship. *SMS points to be collected from the Society of Master Saddlers stand, H11.4

52 | EQUESTRIAN TRADE NEWS JANUARY 2020

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SHOW TIMETABLE|BETA INTERNATIONAL 2020

MONDAY 20 JANUARY Show open 9.30am-6.00pm

THE CHARLES OWEN SPOTLIGHT 10.00-10.25am Amanda Chadwick: Reinventing Retail and Attracting More Customers 10.30-10.55 Claire Williams: Stats and Standards – What’s New from BETA. 11.00-11.40 Fashion Show Taking to the catwalk are autumn/ winter collections from Covalliero, Rupert & Buckley, Percussion, Hy Equestrian, Coldstream, My LeMieux, Gallop Equestrian, USG Germany & Tekna and Horseware Ireland 11.45-12.05pm Charles Owen: How the Quality of Production is Key to Safety in Riding Helmets 12.10-12.40pm Sara Blackshaw: The Packaging Tax – What Does This Mean for Your Business?

12.45-1.10 Amanda Chadwick: Keeping Up to Date on Employment Law in the Workplace Employment law, health and safety and employee wellbeing 1.15-1.45 Michelle Goodall: Top 10 Tips to Improve Your Facebook and Instagram Advertising 2.00-2.40 Fashion Show 2.45-3.10 Sara Blackshaw: The Equine Store – What Makes It Work?

3.15-3.45 An Audience with Tom MacGuinness The Horseware Ireland founder 4.30-5.10 Fashion Show

Tom MacGuinness

Michelle Goodall

Jim Wishart

Kate Hore

Liz Finchett

SEMINAR THEATRE

THE LIVERYMAN DEMONSTRATION ARENA

10.00-11.15am Jim Wishart: Horse Worming for a Safer Environment SQP seminar worth 10 AMTRA CPD points 11.20-12.20pm Kate Hore: Understanding Supplement Labels SQP seminar worth 3 AMTRA CPD points 12.25-12.55 Heather Hyde: Unique Selling Points and Go-To Bits 1.00-1.10 Heather Hyde: The Academy Neue Schule’s education arm 1.15-1.25 Sarfraz Mian: Technology and the Rider – Managing the Data Explosion 1.30-1.50 Dr David Marlin: How Safe Are Headcollars? Research findings on headcollar safety 1.55-3.10 Jim Wishart: Gain the Edge on Worms, Fleas, Ticks and More SQP seminar worth 10 AMTRA CPD points 3.15-4.00 Emma Farrell: Supplements for Senior Pets: New Tricks for Old Dogs and Cats! SQP seminar worth 6 AMTRA CPD points

10.30-10.50am Kay Hastilow: The Influence of Girths, Bridles, Breastplates and Other Equipment on the Performance of the Horse Worth 1 CPD point from the SMS* 10.55-11.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 11.20-11.45 Liveryman Clipping Demonstration 11.55-12.40pm Ricky Moloney: Basic to Advanced Dog Training Techniques 12.50-1.10 Liz Finchett: Dog Agility 1.20-1.50 Kay Hastilow: The Effect on a Horse of a Badly Fitting Saddle. Worth 1 CPD point from the SMS* 1.55-2.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 2.20-2.55 Liveryman Clipping Demonstration 3.05-3.50 Ricky Moloney: Basic to Advanced Dog Training Techniques 4.00-4.20 Liz Finchett: Dog Agility

TUESDAY 21 JANUARY Show open 9.30am-4.30pm

THE CHARLES OWEN SPOTLIGHT 10.00-10.25am Amanda Chadwick: Reinventing Retail and Attracting More Customers 10.30-10.55 Michelle Goodall: Top 10 Tips to Improve Your Facebook and Instagram Advertising 11.00-11.40 Fashion Show Taking to the catwalk are autumn/ winter collections from Covalliero, Rupert & Buckley, Percussion, Hy Equestrian, Coldstream, My LeMieux, Gallop Equestrian, USG Germany & Tekna and Horseware Ireland 11.45-12.05pm Charles Owen: How the Quality of Production is Key to Safety in Riding Helmets 12.10-12.35pm Sara Blackshaw: The Packaging Tax – What Does This Mean for Your Business?

12.45-1.10 Amanda Chadwick: Keeping Up to Date on Employment Law in the Workplace Employment law, health and safety and employee wellbeing 1.15-1.45 Michelle Goodall: Top 10 Tips to Improve Your Facebook and Instagram Advertising 2.00-2.40 Fashion Show 2.45-3.10 Sara Blackshaw: The Equine Store – What Makes It Work?

Claire Williams

Emma Farrell

Frances Roche

Kay Hastilow

Heather Hyde

SEMINAR THEATRE

THE LIVERYMAN DEMONSTRATION ARENA

10.00-11.15am Jim Wishart: Horse Worming for a Safer Environment SQP seminar worth 10 AMTRA CPD points 11.20-12.20pm Kate Hore: Understanding Supplement Labels SQP seminar worth 3 AMTRA CPD points 12.25-12.55 Heather Hyde: Unique Selling Points and Go-To Bits 1.00-1.10 Heather Hyde: The Academy Neue Schule’s education arm 1.15-1.25 Sarfraz Mian: Technology and the Rider – Managing the Data Explosion 1.30-1.50 Claire Williams: Safety – An Update on Rules and New Developments 1.55-3.10 Jim Wishart: Gain the Edge on Worms, Fleas, Ticks and More SQP seminar worth 10 AMTRA CPD points 3.15-4.00 Emma Farrell: Supplements for Senior Pets: New Tricks for Old Dogs and Cats! SQP seminar worth 6 AMTRA CPD points

10.30-10.50am Kay Hastilow: The Influence of Girths, Bridles, Breastplates and Other Equipment on the Performance of the Horse Worth 1 CPD point from the SMS* 10.55-11.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 11.20-11.45 Liveryman Clipping Demonstration 11.55-12.40pm Ricky Moloney: Basic to Advanced Dog Training Techniques 12.50-1.10 Liz Finchett: Dog Agility 1.20-1.50 Kay Hastilow: The Effect on a Horse of a Badly Fitting Saddle. Worth 1 CPD point from the SMS* 1.55-2.15 Frances Roche The Importance of Good Bridle Fit Worth 1 CPD point from the SMS* 2.20-2.55 Liveryman Clipping Demonstration 3.05-3.50 Ricky Moloney: Basic to Advanced Dog Training Techniques 4.00-4.20 Liz Finchett: Dog Agility

*SMS points to be collected from the Society of Master Saddlers stand, H11.4

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 53

BETA INTERNATIONAL 2020|NEWS AND PREVIEWS

WHAT’S NEW?

A royal visit Excitement will build on the Tuesday, the show’s final day, in anticipation of a visit to BETA International by HRH The Princess Royal.

A notable equestrian, the princess is bound to show a keen interest as she tours the halls and meets exhibitors.

CHEERS!

The BETA International after-show drinks party has become the social event to attend. And everyone’s welcome to join the fun on Sunday, 19 January at 6–8pm at The Charles Owen Spotlight.

The fizz will be flowing while delicious nibbles do the rounds. And it’s all completely free!

It’s a great way to wind down and relax with friends and colleagues at close of business on the trade fair’s first day. No booking is required, just arrive and enjoy…

Taking centre stage The Charles Owen Spotlight, BETA International’s theatre, is the setting for educational seminars and guest appearances compered by renowned equestrian commentator Phil Ghazala.

This is also the venue for the show’s Talking Business live debate – hosted by ITV newscaster Alastair Stewart – plus the Fashion Show and awards presentations.

With plenty of free seating and no need to leave the halls, everyone attending BETA International is welcome to join the audience.

ACTION STATIONS!

The Liveryman Demonstration Arena promises to be a hive of activity with a rolling programme of informative and entertaining presentations throughout the three days.

Highlights include gun-dog displays

by Ricky Moloney, dog agility with Liz Finchett, saddle fitting by Kay Hastilow, bridle fitting with Frances Roche and clipping demonstrations by Liveryman.

PET SUBJECT

BETA International’s new Pet Product Gallery can be found at the top left-hand side of the show. A must for retailers looking to diversify.

NEED MORE INFO?

If you’re on the hunt for new products, the Shires New Product Gallery is the place to start your search.

To be found in the top right-hand corner of the show, products are labelled to indicate the stands on which they can be found. You can also pick up a free information sheet.

And don’t miss the BETA International Innovation Awards, sponsored by ETN. Look out for entries indicated on exhibitors’ stands around the show – and be sure to find out who’s won at the awards presentation ceremony. See the show timetable on page 52 for details.

Setting the standard A tour of the show offers much inspiration for retail merchandising, such is the high quality of exhibitors’ stands.

All exhibitors are automatically entered in the BETA International Best Stand Awards. There are two categories – the Best Large Stand (32 square metres and over) and Best Small Stand (under 32 square metres).

CELEBRATION OF SADDLERY

There’s a particularly strong contingent from the British saddlery industry at the show this year. You’ll find manufacturers and suppliers in the Saddlery Pavilion sponsored by The Society of Master Saddlers (SMS) and The Saddlers’ Company, while apprentice and trainee saddlers will showcase their skills in competitions organised by the SMS.

The place to learn The Seminar Theatre can be found in the middle of the show. SQPs can earn CPD points by attending talks on equine and companion animals from Jim Wishart and NAF. Other presentations will be given by Equilibrium Products, and Heather Hyde and Sarfraz Mian of Neue Schule.

BETA MEMBERS’ SUBSIDY

Retail members of the trade association attending the show for at least two days are entitled to a £50 subsidy.

Designed to offset the cost of travel and accommodation, it’s available to BETA retail members whether staying overnight or travelling to and from the show from their base each day.

WHAT TO WEAR?

Smartly booted-and-suited is the order of the day. BETA International is a business event, rather than a horse show, at which smart work-style outfits are a good choice.

Although everything is on one level, and the halls are all connected with no need to go outside, plenty of walking is required to make the most of the show. So, although the halls are carpeted, well worn-in, comfortable footwear is a must.

The NEC exhibition space tends to be at room temperature.

There’s still time to register to visit BETA International at www.beta-int.com If you need any information, help or advice about attending the show, call +44 01937 582111.

54 | EQUESTRIAN TRADE NEWS JANUARY 2020

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TITLE|ETN

Who Let The Dogs Out? TURNOUT RUG

FIND OUT MORE AT STAND L7.1

WWW.EQUESTRIANTRADENEWS.COM EQUESTRIAN TRADE NEWS JANUARY 2020 | 55 Contact us to find out how on 01902 454 771, contact@gallopequestrian.com

Become A Stockist

BETA INTERNATIONAL 2020|MEET THE SPONSORS

Biggest names back BETA International MAIN SPONSOR Neue Schule | Stand E2.1 BETA International 2020 marks bits and bitting specialist Neue Schule’s seventh year as main sponsor of the show. Founded by Heather Hyde in 2007, a decade after she set up the UK’s first bit bank, the company is highly regarded for its revolutionary approach to bit design using the latest materials and precision engineering.

It manufactures and distributes high-performance bits made from Salox gold, a material that encourages a neutral response in the mouth, promoting acceptance and relaxed communication.

The Neue Schule Group’s other divisions are The Academy, dedicated to training and education in bitting and lorinery science, with Lantra-approved courses, and Avansce, developing sports performance monitoring technology such as the Synchronicity System for horses and riders.

During BETA International’s awards ceremony on Sunday 19 January, Neue Schule will present certificates to the latest round of graduates who have successfully completed the Neue Schule Academy Bit & Bridle Fitting Course. nsbits.com

THE SPOTLIGHT Charles Owen | Stand K2.1 A name synonymous with rider safety, Charles Owen is sponsoring The Spotlight for a second year, having previously sponsored its predecessor, The Hub. The company produces riding helmets from start to finish at its state-of-the-art, 80,000 sq ft factory in Wrexham.

Charles Owen founded the company in 1911 with a mission to make products for a safer world. The aim remains the same today, now under the expert guidance of Roy Burek’s son, Owen.

With helmets meeting up to four of the international safety standards and more than 50 per cent sold abroad, Charles Owen is the leader in equestrian safety, with products from both Charles Owen and Airowear. Both businesses’ riding hats and body protectors are worn by everyone from leisure riders to Olympic gold medallists such as Charlotte Dujardin and Nick Skelton. charlesowen.com

NEW PRODUCT GALLERY Shires Equestrian Products | Stand J2.1 A family-run business founded

by Malcolm Ainge in 1968, Shires Equestrian Products is sponsoring the New Product Gallery for a seventh year. The company, which has held a Royal Warrant to supply the Queen with equine equipment, clothing and footwear since 2009, has warehouses in the UK, Ireland and US, and manufactures many product lines at its own factories in China. Malcolm is now chair of Shires Equestrian Products, with son Stuart and nephew Marcus Cridland joint managing directors and daughter Louise responsible for marketing, shiresequestrian.com 56 | EQUESTRIAN TRADE NEWS JANUARY 2020

BETA International 2020 has backing from some of the biggest names in the industry. Here, we meet the sponsors…

DEMONSTRATION ARENA Liveryman | Stand K7.1 Sponsor of the show’s new Demonstration Arena, Liveryman has been supplying market-leading clippers and trimmers for grooms, vets and equestrian professionals since 1986. Its products are also used on farms for all types of animal grooming. The Liveryman brand is owned and distributed across the UK and Ireland by Agrihealth as part of its large portfolio of animal health and equipment products. liveryman.co.uk

INNOVATION AWARDS ETN | Stand G2.1 For more than 40 years, Equestrian Trade News – BETA International’s official media partner and sponsor of the Innovation Awards – has been the industry’s leading magazine. First published in 1979, it provides a monthly mix of news, product launches and features. It is published

by EMC (Equestrian Management Consultants), part of the BETA (British Equestrian Trade Association) group, and distributed free to all trade association members and other equestrian retailers in the UK. It is also available on subscription to other members of the equestrian and associated trades. ETN also publishes a weekly digital newsletter and, for our American industry counterparts, US E-News. equestriantradenews.com

CHAMPAGNE BAR NAF | Stand M5.1 NAF is sponsoring the Champagne Bar for a fifth year. The company and its pet brand Natural VetCare have more than 30 years’ experience in the manufacture of equine and pet supplements. Their products, containing fully traceable natural ingredients, support everything from healthy joints, skin, hooves, digestion, breathing and behaviour, and include silky mane and tail detanglers, shampoos, moisturisers and luxury leather care. NAF, whose veterinary directors are world authorities on equine and pet nutrition, is official supplier to Team GB and riders globally. naf-equine.eu

EXHIBITOR BAGS Henson Franklyn A specialist in exhibition branding and the design, manufacture and building of stands, Henson Franklyn was founded by Tim Henson in 1991. It also provides on-site management and has been involved in hundreds of events, with a portfolio including the Burghley Horse Trials, Royal Windsor Horse Show and Crufts over the years – as well as BETA International. hensonfranklyn.co.uk WWW.EQUESTRIANTRADENEWS.COM

MEET THE SPONSORS|BETA INTERNATIONAL 2020

COFFEE SHOP VetSpec | Stand H6.1 TopSpec is sponsoring the BETA International Coffee Shop under its VetSpec brand for a second year following the success of its hypoallergenic, cereal grain-free range of Super Premium complete dog food.

Recent additions to the range include VetSpec Puppy & Junior – Salmon Formula and VetSpec Healthy Dog Adult – Salmon Formula, both 55 per cent salmon, with added vegetables and herbs. The brand has also launched VetSpec Working Dog – Puppy & Junior Formula, Chicken & Rice and VetSpec Working Dog – Adult Formula, Chicken & Rice.

TopSpec, launched in 2000 by Philip Tyler – now executive chair of the TopSpec Group of companies and joint owner with his wife, Nicola – was sponsor of BETA International’s Coffee Shop for many years. vetspec.com

DEMONSTRATION ARENA SURFACE Aspfase | Stand D7.9 The show’s official Demonstration Arena surface supplier, Aspfase has been providing recycled materials for equestrian surfaces throughout the UK and Europe for more than 30 years. Based in Barry, South Glamorgan, the company is owned and run by Arnold Caton, who prides himself on offering products that are effective, durable, easy and low-maintenance. aspfase.co.uk

MODEL HORSES Stubbs England | Stand H3.1 Stubbs England model horses have become a staple of BETA International, appearing everywhere from the New Product Gallery to the Innovation Awards judging rooms and busy aisles.

The stable and tack room specialist, which has been manufacturing in the same small Nottinghamshire village since 1836, is a family business run by managing director Chris Bradwell. It made mainly agricultural and industrial hand trolleys before adding equestrian products to its range in 1960. Today, it has more than 350 items in its Tack Room, Stable, Yard, Field, Shows, Shops and Warehouse collections. stubbsengland.com

OFFICIAL CLOTHING Toggi | Stand F6.1 All members of the BETA International organising team wear branded shirts and gilets supplied by Toggi, the Finest Brands International clothing range famed for its leisure and rider wear.

Toggi’s equestrian garments – jodhpurs, boots, jackets, shirts, breeches and accessories for everything from mucking out to riding – are aimed at those who want to enjoy the outdoors in comfort and style. toggi.com

WWW.EQUESTRIANTRADENEWS.COM

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Visit BETA INTERNATIONAL 19-21 JANUARY 2020 NEC, Birmingham, UK REGISTER TO VISIT FREE at beta-int.com info@beta-int.com +44 (0)1937 582111

SUPPORTING THE INDUSTRY

Main Sponsor

EQUESTRIAN TRADE NEWS JANUARY 2020 | 57

BETA INTERNATIONAL 2020|BITTING

A bit of a conundrum

Heather Hyde, bitting expert and founder of BETA International sponsor Neue Schule, tackles some of the most common retailer questions on bits.

Q: What’s the difference between a loose ring and a fixed cheek bit?

Q: How do I find the correct size for my set of doubles?

We find that the most popular cheek type is the loose ring, as horses are less likely to lean and block the rein aids. However, a fixed cheek does offer more stability in the mouth and is often chosen for horses that are tentative into the contact. A fixed cheek will usually enhance directional control and straightness, and often proves beneficial for horses prone to rubbing at the corners of the mouth.

Good general advice to size a Bridoon and Weymouth correctly is simply to treat them as a fixed-cheek or loosering. Therefore, if your Bridoon is a loose ring and your Weymouth is fixed cheek, there will be a 1/4in difference between the two. Alternatively, if both Bridoon and Weymouth are fixed cheeks they should be the same size.

Q: Do I need to change size when ordering an NS Waterford?

Q: Do I need to buy a different bit size when changing from a loose ring to a fixed cheek?

Loose-ring bits are generally 1/4 in larger than fixed-cheek bits, to allow for the borehole. A correctly fitting fixed cheek will allow the cheekpiece to brush gently against the lip, ensuring a snug but not tight fit. A general rule for a correctly fitted loose ring is to have no more than 1/8 in clearance between the lip and the loose ring borehole under rein contact.

Q: Is there any difference between the 55mm and 70mm loose-ring sizes?

There is no difference in the mechanical action, although a larger ring might offer more help with directional control and is less likely to pull through the mouth.

will still pull through. Therefore, we recommend that you do not increase mouthpiece size when buying an NS Waterford, unless moving between a fixed cheek and loose ring or vice versa (see left).

Q: Does the Baucher cause poll pressure?

No, the Baucher – or hanging cheek – does not cause poll pressure, as there is no extension below the mouthpiece to give a lever effect.

Under rein contact, the Baucher slides up the tongue, allowing the cheekpieces to billow outwards slightly and taking away pressure under the headpiece. This bit gives a poll-relief effect, which can be great for horses with poll sensitivity!

Q: Is the Baucher dressage-legal?

In the past when ordering a Waterford, most riders bought a size that was up to 1/2in larger than their current bit.

However, this extra length often leads to the mouthpiece being pulled through the mouth, causing rubs and sores at the corner of the lip. The NS Waterford has been designed with a flexible LipSMART lip-shelf, which ensures that the contact points at the lip are smooth and comfortable, and usually eradicates rubs and sores. For the LipSMART lip-shelf to do its job, it is vitally important that the bit is not too big, otherwise the mouthpiece

58 | EQUESTRIAN TRADE NEWS JANUARY 2020

Baucher cheeks are both FEIand BD-legal, although only when paired with a dressage-legal mouthpiece.

This includes the NS Tranz Angled Lozenge Baucher and the slightly reshaped Turtle Top and Turtle Tactio Baucher cheeks, which have been designed to adapt to the Turtle Top and Turtle Tactio unique working angle.

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LEGAL DIGEST|ETN

A REPUTATION BUILT ON SAFETY

optic white

rose gold

WWW.EQUESTRIANTRADENEWS.COM

rose quartz

solar orange

CHA M P I O N HA T S . C O M

topaz yellow

white marble

EQUESTRIAN TRADE NEWS JANUARY 2020 | 59

BETA INTERNATIONAL 2020|CORPORATE CLOTHING

TURNED OUT IN TOGGI…

ETN looks behind the scenes to find out what the BETA International organising team will be wearing at the 2020 show.

Trade fair team members Jennifer Dalton, Darren Mottershead and Lesley Manson look the epitome of country style in their new corporate clothing from Toggi.

M

embers of the BETA International organising team remain on hand to help throughout the show, so it’s really important that they are easy to identify. Their smart Toggi clothing makes sure that they stand out in the halls while remaining stylish and comfortable from first thing in the morning to the end of the day.

Toggi-branded corporate clothing is worn by everyone – from those in a highly visible role to others working behind the scenes in the Organiser’s Office.

TAKING A LOOK AT TOGGI We find out more about the Toggi brand and its approach to clothing.

Q: Can you provide an overview of the Toggi autumn/winter 2020 collections?

There are several to suit a multitude of markets, including the Equestrian Collection focusing on performance pieces and combining technical fabrics, elegant silhouettes and a monochrome colour palette and bold highlight colours.

Then, our Country Collection takes inspiration from our Northern heritage

and the rugged landscape of the North York Moors. It features luxurious fabrics, such as waterproof tweeds and soft alpaca, and sophisticated colours.

Q: Which garment do you think will be the most popular?

It has to be the Earby mid-layer jacket, which is a perfect layering piece that can take you from spring/summer into winter. The BETA International team will be wearing a gilet version at this year’s show.

Q: Animal prints are big on the high street right now – how do your designers keep up with current trends?

Animal prints have always been a Toggi favourite and featured in many collections. Our designers are always ahead of the curve in terms of trend forecasting and research. They visit inspirational shows around the world and monitor the fast turnaround of designer fashion that trickles down into the high street. It’s quite a challenge to take these trends and make them relevant to the equestrian market, but it’s something they revel in and execute well.

feel great – and perform to a very high standard. We know that consumers want more and more from their clothing, so we strive daily to ensure quality, practicality, functionality and style.

FOR WOMEN Female team members look fantastic in Toggi’s Mellor floral and Jourdan dog-print shirts with a midnight blue Dipton Hybrid gilet to finish the look.

FOR MEN The gents will be sporting Ryan checked shirts in blue and pink – and camel and blue check.

A Tiverton Classic quilted gilet tops things off nicely.

Q: What are the hallmarks of the Toggi brand?

Superior quality, practical and functional garments that look and

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BETA MEMBERS’ PAGE|ETN

IT’S WHAT YOU’VE BEEN WAITING FOR Exclusive BETA Preview WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 61 email sales@toggi.com to book an appointment

BETA INTERNATIONAL 2020|LIST OF EXHIBITORS STAND NAME STAND A One Equestrian Apparels M8.3 A. S. International P2.1 Abbey England G10.1 Absorbine E2.2 Agrihealth K7.1 Aiver Sport & Saddle E4.1 Anderson & Co Publishing C1.2 Aquaroll E4.5 Artistic Intl M9.3 Aspfase D7.9 Baillie Haylage C3.2 Baleno P7.1 Battles G4.1 Bed-Down LLP K9.4 Bedmax Shavings Ltd J1.2 Bequestrian G11.1 Bizzy Horse H4.2 Bliss of London K4.2 Blundstone J4.2 Bombers Bits K4.3 Botanica International Ltd E3.5 BRC/BD/FML J8.2 British Country Collection H1.3 British Equestrian Trade G7.1 Association British Horse Feeds & The J7.4 Golden Paste Company British Horse Magazine L11.2 Bua Cantilevered Saddles Ireland J8.7 Burlybed J8.8 Cambrian Pet Foods Ltd D8.1 Carr & Day & Martin, Day, F2.1 Son & Hewitt Champion F6.1 Charles Owen/Airowear K2.1 Chatham Footwear L3.1 Chillout Horsewear Ltd M6.3 Citrus-Lime G3.1 Comfybed Plus F1.2 Covalliero/Bucas/GoLeyGo E2.4 Crafty Ponies F1.3 CSP Countryside Greetings P7.2 Delfin Industries M10.3 Delta Mart M11.2 Devon Haylage J7.7 Dreamers & Schemers Boot M9.1 Socks for Awesome Equestrians DVR Equestrian Sport P3.2 Elico Equestrian/Jenkinsons C1.1 Emerald Green Feeds E7.3 The Equestrian Sponsorship Hub H7.2 Equilibrium Products G6.1 Equilume J7.2 Equine America UK L10.1 Equine Careers H1.2 Equine Productions E7.2 Equitana C4.2 EqWax J7.8 Ethos D6.3 ETN (Equestrian Trade News) G2.1 Eurofins Agro UK Ltd J7.6 European & British Equestrian D6.2 Distribution Fearns Premium Range J7.3 Feelwells Healthy, Natural Dog D7.5 Food & Treats First Euro Group F1.1 FOMO M10.1 Freestep C3.1

STAND NAME STAND Fynalite J1.1 Gallop Equestrian Ltd L7.1 German Horse Industry C4.3 Consulting GmbH Gibbins UK Ltd M9.2 H K M Sports Equipment GmbH N2.1 Heiniger UK Ltd M11.1 Henry Wag D7.4 Highland Wear H8.3 HIPPIKA.COM H8.5 Holland Animal Care K1.1 Horse & Country G3.4 Horse & Hound D7.2 Horse & Rider Magazine and H4.4 PONY Magazine Horse First H1.1 Horse Health Trade H2.1 Horseware Ireland E7.1 Hospodar/DrySeahorse P9.1 Impact Gel/Ca M9.4 Intelligent Retail E3.2 Ipotane Saddlery J7.11 Jin Stirrup H4.3 John Whitaker International Ltd/ H8.1 Brogini Ltd JuBea SRL Unipersonale M8.2 Just Chaps Limited H8.2 Kevin Milner Countryside H7.4 Greeting Cards KM Elite Products Ltd L10.3 Le Chameau J5.1 Leaden Wear M10.4 leovet K7.1 Life Data Labs F1.4 Likit Products H4.2 M and T Haylage H3.4 M J Equine Ltd M10.2 Mackey Equestrian K7.1 medilogic D4.3 Medimark Scientific J7.12 Mountain Horse F7.1 NAF M5.1 Neue Schule E2.1 NutriScience G3.2 Ollard Westcombe showcasing J7.1 EcoRider, Apollo air and Cameo Omega Alpha F10.3 Omega Equine Supplements M2.2 The Original Muck Boot H7.1 Company Percussion M5.2 Performance Brands G2.2 Perry Equestrian (A. Perry Ltd) F3.1 Pet's Up Products Ltd D8.2 Platinum M6.1 Plusvital D7.10 QHP M6.3 R & Z Exports P10.1 Ready One Q7.1 Red Gorilla® International C7.1 Redpin Publishing Ltd H7.3 The Royal Cavalry of Oman L6.1 Royal Scot M1.2 Ruksh International M8.4 Rupert and Buckley P5.1 Saddlery Brands International C6.1 Saddlery Brands International C6.2 Saddlery Trade Services D7.1 (STS WALSALL)

STAND NAME STAND The Saddlery Training Centre Ltd H11.3 SB Exports F10.2 Schockemöhle Sports GmbH H9.1 See Change J7.10 J4.1 Shapley's Superior Grooming Products Shires Equestrian J2.1 Smart Grooming Ltd E4.2 Smile Saddlery Co Ltd D9.1 Smile Saddlery Co Ltd D9.2 Snowflake Animal Bedding L1.1 The Society of Master Saddlers H11.4 SSG K7.1 StrideFree and Peter Horobin L10.2 Saddlery Stubbs England H3.1 Stud Muffins H4.2 Swish Bedding J7.3A Synovium Horse Health E4.3 The Saddlery Pavilion – Black H9.3 Country Saddles The Saddlery Pavilion – Capel J10.2 Manor College The Saddlery Pavilion – Custom J9.3 Saddlery Ltd The Saddlery Pavilion – H9.6 Discovery Saddles The Saddlery Pavilion – DLF J9.2 Saddlery Ltd The Saddlery Pavilion – Frank J9.7 Baines Saddlery The Saddlery Pavilion – Hastilow J9.6 & Sons Ltd The Saddlery Pavilion – Hastilow H9.4 Competition Saddles The Saddlery Pavilion – Ideal & H9.5 WRS Saddle Company Ltd The Saddlery Pavilion – Ryder J9.5 Saddles The Saddlery Pavilion – Sabre J9.4 Leather The Saddlery Pavilion – Solution J9.8 Saddles The Saddlery Pavilion – Spire J9.1 Leather Company Ltd The Saddlery Pavilion – The J10.1 King's Troop, RHA Thomas Pettifer & Co H4.2 Toggi F6.1 TopSpec Equine Ltd H6.1 Trade Suppliers Directory G2.1 Treehouse E3.3 Turmerix C5.1 The Ultimate Muzzle H7.5 Ultra Power M8.1 USG Germany and Tekna M7.1 Vale Brothers Ltd M4.1 Waldhausen GmbH & Co KG K8.1 Westgate Labs J7.5 The Wide Boot Company E3.6 WildWash G3.3 Woof Wear K6.1 Xiamen Kingtom Rubber Plastic K9.1 Co Ltd Your Horse Magazine H3.2

CORRECT AT TIME OF GOING TO PRINT

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CORRECT AT TIME OF GOING TO PRINT

SHOW OFFERS|BETA INTERNATIONAL 2020

BETA INTERNATIONAL 2020|SHOW OFFERS

The Show Offer Special

The Show Offer Special

Visit these stands and benefit from the show offers available.

Visit these stands and benefit from the show offers available.

Agrihealth

STAND NUMBER:

Exclusive show only offers will be available on top brands from Agrihealth such as leovet, Liveryman, Fenceman, Mackey, SSG and many more. Visit stand K7.1 for more details.

K7.1

Covalliero/Bucas/ GoleyGo

STAND NUMBER:

E2.4

As individual companies both Bucas and Covalliero are offering a BETA International exclusive deal of ‘buy 10 items and get the eleventh free’. If both Bucas and Covalliero products are purchased in the same transaction Zebra Products will be offering the not to be missed offer of five polo shirts from Bucas free of charge.

For further information please visit www.zebraproducts.co.uk. We will show for the first time at BETA the GOLEYGO Safety system of Albert Kerbl Group, winner of Spogahorse Innovation Award September 2019 in Cologne.

Performance Brands

STAND NUMBER:

E7.3

Order at BETA International and receive an exclusive Emerald Green Feeds goodie bag. Come along and enter the prize draw to win 25 bags of feed.

Equitana Visitors will have the chance to register and get their free ticket for EQUITANA 2021.

STAND NUMBER:

G2.2

STAND NUMBER:

Finest Brands will be offering unbeatable show promotions on all orders placed at BETA. All pre-booked appointments will also receive a free gift at the show. Free prize draw with every order placed at BETA.

F6.1

The Saddlery Pavilion - Solution Saddles

Visit our stand D7.4 at BETA and take advantage of our 15% discount offer on orders placed at the show.

Horse & Hound

C4.2

D7.4

STAND

STAND NUMBER:

C1.1

Elico Equestrian products are exclusively available from Jenkinsons Equestrian wholesalers. Please visit our stand and see the great products and exclusive BETA International Show Offers we have for you.

Perry Equestrian (A. Perry Ltd)

SB Exports

Free delivery and 10% off the Moulded range.

STAND NUMBER:

STAND NUMBER:

C7.1

BETA 2020 sees the launch of some fantastic new products along with our usual BETA offers. An offer not to be missed is on our Red Gorilla Ironmongery with 58% off our trade price, while stocks last.

Citrus-Lime

F3.1

STAND NUMBER:

K4.3

F10.2 WildWash

Red Gorilla® International

STAND NUMBER:

Visit Perry Equestrian on stand F3.1 and receive 5% off any Merchandiser order placed at the show. Other show offers and great deals will be running when you visit the stand!

Bombers Bits

STAND NUMBER:

NUMBER: Horse & Hound Show Guide will be published on February 27 in a new feature format and packed with information for the season ahead. To celebrate the new look we’re offering for each full page ad booked into this issue by BETA exhibitors or visitors a complimentary mobile bundle value* minimum spend applies. The perfect blend of print and mobile advertising for your product. To find out more come and see us on stand D7.2.

Elico Equestrian/ Jenkinsons

J9.8

UK based saddle manufacturer, Solution Saddles, are offering saddle fitters an exciting opportunity to add the fully flexible SMART™ Saddle Range to their stock. Full training and demonstration stock provided – with no financial investment required.

10% off for BETA customers.

Henry Wag

STAND NUMBER:

STAND NUMBER:

D7.2

New stockist offer – Buy 10 pairs of paddock boots get an extra 2 pairs FREE on opening stock order. Contact: sales@hoofwoof.co.uk or visit us on stand G2.2. Minimum opening stock order is 10 pairs. Free mule/clog subject to availability.

Champion/Toggi

Emerald Green Feeds

STAND NUMBER:

No hardware, training or set up costs for BETA Members with Citrus-Lime Cloud POS! Free cash drawer, receipt printer, till rolls and barcode scanner, and free set up and training.

Terms and conditions apply.

G3.1

STAND

NUMBER: WildWash are offering a 15% discount off our wholesale prices for any of our Equine Range bought at the show.

This includes our Equine shampoos, Wonder Balm and Flea and Bug Repellent in all sizes.

G3.3

Omega Equine Supplements

STAND NUMBER:

M2.2

Omega Equine are pleased to showcase our enhanced pack offers that have been specially designed with the stockist in mind, we have included a selection of straights and oils as well as our specialist blends. The pack offers will be available at BETA with up to 25% off our already competitive retail pricing.

PRIZE DRAW|BETA INTERNATIONAL 2020

How to win £1,000s worth of products Enter the famous ETN prize draw at BETA International. It’s completely free – just bring your business details to the ETN stand (G2.1). The first drawn at random will win all these fantastic products.

But remember – you can only enter at the show.

ABBEY ENGLAND

G10.1

A pair of Equus boots.

ABSORBINE

E2.2

2 bottles each of ShowSheen Hair Polish & Detangler, UltraShield Insecticide and UltraShield Natural Spray.

The all new leovet leather care range to include: Leather Foam, Leather Cream, Leather Care Intensive, Leather Care, Oil Soap, Leather Oil and Leather Balsam.

A branded BEDMAX gilet.

One food hamper.

K4.3

Bombers Bit of your choice and a remote consultation with an expert.

BRITISH EQUESTRIAN TRADE ASSOCIATION

Elico Ingleton Combo Rain/Fly Rug. Sizes 5ft 6in to 7ft.

M2.2

G7.1

£250 of Omega Equine Supplements including straights, oils and our specialist blends.

F1.2

PERFORMANCE BRANDS G2.2

A bag of BETA goodies.

COMFYBED PLUS

D7.2

One free quarter-page ad to run in any issue of Horse & Hound in 2020, worth £1,374!

OMEGA EQUINE SUPPLEMENTS

Comfybed branded gilet.

EMERALD GREEN FEEDS E7.3 Emerald Green Feeds Tasty Treats box. Box includes 48 packs in 4 different flavours are 100% natural.

WWW.EQUESTRIANTRADENEWS.COM

A pair of ladies' Hoof & Woof paddock boots.

PERRY EQUESTRIAN (A. PERRY LTD)

F3.1

Don’t miss the unique SafeTie from Perry Equestrian, a reusable safety release tie, retail packaged as standard. This prize gives you a fully stocked CDU worth over £150.

THE SADDLERY PAVILION - SOLUTION SADDLES

ELICO EQUESTRIAN/ JENKINSONS C1.1

BETA INTERNATIONAL BOMBERS BITS

D7.4

The Henry Wag Microfibre Equine range allows owners to effectively remove water, mud and dirt from their horses’ coat, head and legs.

The material absorbs more water and dries more quickly than regular towels.

HORSE & HOUND J1.2

G2.1

A Retailer Profile editorial feature, written specially for you, to appear in a future issue of ETN.

HENRY WAG

AGRIHEALTH K7.1

BEDMAX SHAVINGS LTD

ETN (EQUESTRIAN TRADE NEWS)

J9.8

SMART cable knit pompom beanie Snug and stylish with a Suprafleece thermal band, with embroidered SMART Saddles logo.

TOPSPEC EQUINE LTD H6.1 A bag of TopSpec Performance Lite Feed Balancer, the value is RRP £27.75.

TRADE SUPPLIERS DIRECTORY G2.1 1 free copy of the Trade Suppliers Directory.

WILDWASH

G3.3

WildWash Wonder Balm.

THANK YOU to the companies who have generously donated products to ETN’s prize draw.

Their advertisements can be found in this issue and they are all exhibiting at BETA International 2020 too.

EQUESTRIAN TRADE NEWS JANUARY 2020 | 67

BETA INTERNATIONAL 2020|FASHION SHOW

Red-hot clothing with catwalk cool

ETN previews some of the stunning garments set to play a starring role in the BETA International Fashion Show.

S

ome of the season’s most exciting rider and country collections are set to sashay down the catwalk to an edgy musical beat at BETA International.

The creation of organiser Victoria Thomas, of Red Ice Productions, the Fashion Show is ripe with promise as this professional dancer takes the bit between her teeth following her 2019 début at the trade fair.

Models are pacey and polished. They have the moves, the looks – and the clothes, which are stylish, functional and fabulously on trend. This year’s Fashion Show has us teetering on the edge of our seats as we wait to discover some of the hottest new looks for our coldest months.

COLDSTREAM Stand: G4.1 Lennel base layer available in wine, black and navy. Tailored to fit in soft, breathable fabric with moisture-wicking properties and reflective Coldstream branding.

Kelo Riding skins in black, Windsor wine, beige and white. Featuring a smooth line, pro-fit system with high waist and made from technical fabric with a four-way stretch. battles.co.uk

HY EQUESTRIAN Stand: G4.1 This stylish Motion Xtreme competition jacket is available in classic navy with silver binding to the collar and front pockets. Made from Flextech fabric for freedom of movement, with twin slits to the back.

The Laila lace short-sleeved show shirt features stunning cut-out lace along the shoulders and is designed to accentuate the waist and give an elegant finish. battles.co.uk

HELLO, VICTORIA Victoria was the face of the ScS TV commercials! A talented dancer, she has performed with Kanye West and runs her own performing arts school in Cheshire. She works with her team of choreographers and dancers to deliver a show set to gladden the heart of every country fashionista.

68 | EQUESTRIAN TRADE NEWS JANUARY 2020

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FASHION SHOW|BETA INTERNATIONAL 2020

MY LEMIEUX Stand: H2.1 The Loire Collection features this super jacket in French rose. It has a tailored fit and subtle stretch, with quilted detailing for style and comfort. horsehealthtrade.co.uk

USG GERMANY AND TEKNA Stand: M7.1 The ECO-Flexi body protector is USG’s best seller.

It is made from a block structure to EN13158-2018 and BETA Level 3 certified. usg-reitsport.de

RUPERT & BUCKLEY Stand: P5.1 The brand’s autumn 2020 collection embodies the outdoors, with heavyweight, soft-handle knits and all-weather parkas, perfectly matched with beanie and mitten sets. rupertandbuckley.com

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 69

BETA INTERNATIONAL 2020|FASHION SHOW

COVALLIERO Stand E2.4 A fantastic range of women’s and children’s rider wear in anthracite, dark green, dark brown, camel, dark blue, indigo and stone. kerbl.com

PERCUSSION Stand: M5.2 An extensive country clothing collection with a defining French touch. Innovative, attractive, practical and resilient, they’re perfect for the Great Outdoors whatever the weather. percussion-europe.com

GALLOP EQUESTRIAN Stand: L7.1 Abstract Silicone Seat tights feature a 3D design, high waist and stretchy fabric, which makes the perfect active legging. The silicone pattern consists of mini snaffles and fleur-de-lis.

High-Waist Pocket EnduranceHold tights are made with a super-flattering cut. Stretchy fabric with handy, deep thigh pockets and a silicon polka dot pattern to the knee make them ideal for everyday riding. gallopequestrian.com 70 | EQUESTRIAN TRADE NEWS JANUARY 2020

HORSEWARE IRELAND Stand: E7.1 Practical winter, longline coat for country and lifestyle living. Made with a recycled polyester fill, it has a removable hood and is also available in navy. horseware.com WWW.EQUESTRIANTRADENEWS.COM

XXXXXXXXX|BETA INTERNATIONAL 2020

Foto: Rüchel

www.kerbl.de

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 71

BETA INTERNATIONAL 2020|INNOVATION AWARDS

Design, technology and sustainability ETN finds out more about BETA International’s new-format Innovation Awards, designed to reward only the most truly innovative products on the market.

B

ETA International’s Innovation Awards, sponsored by Equestrian Trade News, have been a big part of the show for many years, acting as the launch pad for hundreds of successful products on to the market.

This year sees a fresh, vibrant new format, with four exciting awards recognising and celebrating specific criteria in a product’s design, technology, manufacture and environmental credentials.

Entry remains free and the judging independent and impartial. Products are eligible for consideration if they

have not been introduced to the market more than 12 months before the show and must certainly not have appeared at BETA International 2019.

Innovation is understood to be the way in which an idea is taken and addressed to form something that is radically different, completely viable and able to address a definite need.

Exhibitors are invited to enter suitable products for the awards. No category needs to be stipulated – the independent judging panel will allocate each award on a product’s merits.

Where appropriate, a winner and runner-up will be selected for each

award. The entrants will be presented with their trophies during the show’s awards ceremony, at The Charles Owen Spotlight on Sunday 19 January at 5.15pm.

THE CATEGORIES Design Innovation Products in this category should be innovative – in part or in their entirety.

Designs should address a need and bring something completely new and of value to the market. They must be recognisably different from other products in their genre in terms of appearance or form. This might result in the launch of either a totally new product or one that has been reimagined to improve the way it looks, works or is manufactured.

Technology Innovation A product that incorporates technological advances in its development and manufacture.

This could include the use of technical materials and designs based on extensive research and development, with results that have the potential to revolutionise products currently available.

Sustainability Innovation Products made from environmentally friendly materials such as organic cotton and natural dyes, and/or created in manufacturing processes that are sustainable and green. They might include the use of recycled materials or those from sustainable sources and employ measures to help reduce CO2 emissions.

Judges’ Choice

A BETA International Innovation Award is highly prized.

72 | EQUESTRIAN TRADE NEWS JANUARY 2020

Quite literally, an award for a product that ticks all the boxes when it comes to technology, design, sustainability and visuals. It should have a real wow factor and definite kerb appeal in terms of aesthetics and eco-friendly elements. It might feature aspects from some, or all, of the other three award categories.

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INNOVATION AWARDS|BETA INTERNATIONAL 2020

THE JUDGES

Dr Georgina Crossman

Adrian & Julie Charley

A horse owner for more than 30 years, Georgina Crossman – administrator of the National Equine Forum – has a broad range of experience in the sector. After lecturing at colleges on land-based courses, she completed her PhD in politics at Exeter University in 2010, examining the relationship between interest groups in the horse industry and the government. She worked for the London 2012 and Rio 2016 Olympic and Paralympic Games.

In her spare time, Georgina loves walking and dog agility and, as an avid rounders player, is chair of North Devon Rounders and a non-executive director and vice-chair of Rounders England.

Husband-and-wife team Adrian and Julie Charley are owners of family-run Townfields Saddlers, a large equestrian business based near Coventry, with a bricks-and-mortar store and online sales. It is also an extremely well-known face at all the UK’s top equine events, including Badminton, Burghley, the Royal Highland Show, Horse of the Year Show and Olympia.

Both Adrian and Julie have extensive knowledge of the equestrian sector and have seen literally thousands of products, ideas and services throughout their long retailing careers.

Julie, a former showjumper, is involved in all aspects of the business, from buying to merchandising, and is responsible for ensuring that the store’s e-commerce website is populated with a great range of products.

Adrian has worked in the family business since he was 16.

He is known throughout the industry for his plain-speaking approach and shrewd negotiating skills. As managing director of Townfields Saddlers, he oversees the general running of the company and takes care of product investment and forward planning.

Sonya Cox National Exhibition Centre account manager Sonya Cox is a key member of the NEC Group’s Sustainability Working Group, driving key initiatives such as the recently launched Prevent campaign to support the company’s commitment to delivering greener events.

After starting her career in corporate hospitality and sponsorship, she moved into sales as an account manager for the two Birmingham arenas, now known as Arena Birmingham and Resorts World Arena.

Following a secondment to Split, in Croatia, to oversee the completion and opening of the city’s new arena in 2008, she took on her present role at the NEC. She has worked on a variety of trade and consumer shows – including the past three BETA Internationals – as the first point of contact for clients, supporting visitor and event growth.

After-ShowDrinks Half Pg LS Ad ETNJan20 FINAL_Layout 1 06-Dec-19 4:24 PM Page 1

After-Show Drinks

NEC, Birmingham, UK 19-21 January 2020 www.beta-int.com

Main Sponsor

WWW.EQUESTRIANTRADENEWS.COM

Please join us for FREE canapés, bubbly, wine, beer and soft drinks to celebrate the show’s first day and network with friends and colleagues Date: SUNDAY 19 JANUARY Time: 6-8pm Venue: The Charles Owen Spotlight

EQUESTRIAN TRADE NEWS JANUARY 2020 | 73

BETA INTERNATIONAL 2020|TALKING BUSINESS

TOP FIVE ON THE TOP TOPICS Five industry insiders talk over the hot issues in BETA International’s high-octane debate, Talking Business.

T

alking Business, celebrating its fifth anniversary this year, is now a mainstay of BETA International. Once again, Alastair Stewart will moderate the debate featuring five industry heavyweights at The Charles Owen Spotlight on Sunday – and the audience have the chance to put their own questions to the panellists.

“I'm thrilled to be heading back to BETA for the fifth year to host our vibrant Talking Business session,” said Alastair. “It is your chance to air the red-hot topics of your business with some top industry experts.

“As an owner, proud father of two equestrians and a huge fan of the sport and the leisure side of equestrianism, I hope to bring knowledge and passion to a must-see part of the programme.

See you there!”

ALASTAIR STEWART Host Alastair Stewart has been a television news presenter for almost 40 years. After graduating in economics, politics and sociology from Bristol University, he joined Southern Television in 1976, moving to ITN as industrial correspondent of ITV News four years later. He made his début as a newscaster in 1981 and has anchored News at Ten since 1989. Alastair was named Presenter of the Year in the Royal Television Society’s 2005 Journalism Awards, appointed OBE a year later and, in 2010, moderated TV’s first general election party leaders’ debate.

Alastair and his wife, Sally, have four children and live in Hampshire, the county of his birth.

74 | EQUESTRIAN TRADE NEWS JANUARY 2020

RICHARD BROWN Managing director, Abbey England Working for his family business, Abbey England, since 1983 – a year after it was founded – Richard Brown has helped to establish it as a leading wholesale supplier of British-made materials and tools to saddlers, harness makers and rug makers, and a manufacturer of specialist polymer products under the Equus brand. The Abbey England foundry is home to skilled craftspeople producing high-quality bits, saddlery and other metalwork. Richard became Abbey’s sales manager on leaving Salford University with a degree in science and took over as managing director in 2005. The company has held a Royal Warrant since 1995.

MARCUS CRIDLAND Joint managing director, Shires Equestrian Products As Shires Equestrian’s joint managing director, with his cousin Stuart Ainge, Marcus Cridland has 30 years’ experience in the industry, with specialist knowledge of the British and American markets.

The family business was founded in 1968 by Stuart’s father, Malcolm, and the cousins took over in 2017, with Malcolm remaining as chair. By then, the company had its own factory in China and a distribution warehouse in North America. Marcus and his wife, Emma, have three children, his youngest daughter being the rider in the family.

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TALKING BUSINESS|BETA INTERNATIONAL 2020

ANDY HAINES

VICTORIA HIGHFIELD

CHRIS HUGHES

Commercial director, Redpin Publishing

Director, Highfield Equestrian & Online for Equine

Managing director, Pet n Pony

With his wife, Sara, Andy Haines founded Redpin Publishing in 1995 with one magazine. As commercial director, he has seen it grow to a stable of 14 titles, with event management, print, digital and video arms. He credits his previous experience in the Royal Navy and Salisbury fire service with giving him the skills he uses today. He was mentioned in dispatches for being instrumental in the saving of nuclear submarine HMS Vigilant, which was driven ashore in a violent storm after engine failure, and helped with fundraising for the New York City Fire Department after the 9/11 attacks.

In 2011, Victoria Highfield set up Online for Equine to give her Staffordshirebased Highfield Equestrian retail store a global platform. Safety is at the forefront of the business, which also strives to provide equine education in an accessible way. Victoria, with a degree in equine sports science and a foundation degree in veterinary medicine, comes from an equestrian and customer service background, as a yard manager and riding instructor, and an account manager at IT company The Waterdale Group.

Highfield Equestrian won the Medium Tack Shop category in the 2017 BETA Business Awards.

At the age of 24, Chris Hughes had two horses and was working as a management accountant for Audi when he decided to turn his hobby into a business combining pet and equestrian products and services. He set up Durham retail store Pet n Pony in 2009 with his parents, Karen and Colin, and brought in brother Gavin two years later to manage its digital operation, which won the Neue Schule Social Media Award at BETA International 2018. Although he no longer has time to ride, Chris enjoys attending Badminton Horse Trials.

STOCK THE BEST OF BRITISH BITS Abbey make high-quality English bits based on traditional patterns at competitive prices.

We work with the best vulcanite in the world and offer a choice of metals and specially formulated alloys designed to get the very best from a horse. Each one is hand-finished and individually checked for quality. To become a stockist, email us at info@abbeyengland.com or call 01565 650343 Visit us on stand G10.1 at BETA International Abbey England Ltd, Abbey House, Haig Rd, Knutsford WA16 8DX T: 01565 650343 | sales@abbeyengland.com | abbeyengland.com WWW.EQUESTRIANTRADENEWS.COM

THE DIFFERENCE OUR VALUES EQUESTRIAN TRADE NEWS JANUARYIS2020 | 75

BETA INTERNATIONAL 2020|FEATURE AREAS

Displays, demonstrations, presentations and seminars

BETA International offers an exciting range of special features designed to inform, inspire, educate and entertain. ETN checks out what’s taking place throughout the halls.

• Consultant Michelle Goodall provides advice, tips and information on social media strategy for retailers in daily presentations. This highly respected marketing and communications practitioner was a big hit with BETA International visitors last year.

THE CHARLES OWEN SPOTLIGHT A real hub of activity, this contemporary business platform will host a programme of top-class industry presentations, Talking Business with Alastair Stewart and the Fashion Show.

• Check out the very latest in rider wear and country as some fabulous clothing collections take to the catwalk for the Fashion Show. It takes place three times a day on Sunday and Monday, and twice on Tuesday.

• Employment law, health and safety and employee wellbeing specialist Amanda Chadwick gives thoughtprovoking and hugely entertaining presentations on Reinventing Retail and Attracting More Customers and Keeping Up to Date with Employment Law in the Workplace on each day of the show.

• Retail and product development consultant Sara Blackshaw takes to the podium to talk about The Packaging Tax – What Does This Mean for Your Business? and The Equine Store – What Makes It Work? on Sunday, Monday and Tuesday.

• Spotlight sponsor Charles Owen provides a presentation on How the Quality of Production is Key to Safety in Riding Helmets.

• BETA executive director Claire Williams presents Stats and Standards – What’s New from BETA.

• Founder and executive chairman of Horseware Ireland Tom MacGuinness speaks on Monday of his love of endurance, something he took up at the age of 60. He is now classified as an elite athlete and ranks 22 in the world and the highest-ranked endurance rider in Ireland.

76 | EQUESTRIAN TRADE NEWS JANUARY 2020

• Alastair Stewart is joined by Andy Haines of Redpin Publishing, Chris Hughes of Pet n Pony, Richard Brown of Abbey England, Victoria Highfield of Highfield Equestrian, and Marcus Cridland of Shires Equestrian for Talking Business, a high-octane industry debate on Sunday afternoon. continued on page 78 WWW.EQUESTRIANTRADENEWS.COM

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BETA INTERNATIONAL 2020|FEATURE AREAS continued from page 76

SHIRES EQUESTRIAN NEW PRODUCT GALLERY A fantastic showcase of the very latest gear and equipment, the New Product Gallery is a display not to be missed. Artfully merchandised to put each item firmly in the limelight, it is one of the show’s most popular features and tops the must-see list for many visiting buyers. All products are clearly marked so that visitors can locate them on exhibition stands with ease. The New Product Gallery can be found in Hall 7, close to the NewZone area.

PET PRODUCT GALLERY A brand-new addition to BETA International, the Pet Product Gallery provides a window into the world of pets, with an exciting display of the sector’s finest products.

It can be found in Hall 8.

SEMINAR THEATRE A new feature area for 2020, the Seminar Theatre is dedicated to the delivery of top-class seminars from leading industry experts.

• Veterinary consultant Jim Wishart will lead two AMTRA-accredited SQP seminars, Horse Worming for a Safer Environment and Gain the Edge on Worms, Fleas, Ticks and More – each worth 10 CPD points – on every day of the show.

• NAF senior nutritionist Kate Hore provides a daily overview on understanding feed labelling law and how it applies to feed supplement labels in her AMTRAaccredited seminar Understanding Supplement Labels, worth three CPD points.

• Emma Farrell, vet and business development manager of NAF pet brand Natural VetCare, provides a whistlestop tour of senior pet health in the UK today in her seminar Supplements for Senior Pets – New Tricks for Old Dogs and Cats, taking place each day, with six CPD points available.

78 | EQUESTRIAN TRADE NEWS JANUARY 2020

• Neue Schule founder and bitting expert Heather Hyde presents two daily seminars. The first, Unique Selling Points and Go-To Bits, gives an overview of bits and bitting, advising the customer and looking at tools of the trade. Her second seminar, The Academy, features research undertaken by the Neue Schule education arm and the courses it offers.

• Engineer and Neue Schule CEO Safraz Mian’s daily seminar, Technology and the Rider – Managing the Data Explosion, asks whether technologybased tools designed to measure and enhance performance and training are delivering benefits and value.

• Dr David Marlin, on behalf of Equilibrium Products, asks How Safe Are Headcollars?, backed up with the findings of scientific research.

• BETA executive director Claire Williams presents An Update on Safety Rules and New Developments.

LIVERYMAN DEMONSTRATION ARENA The show’s fantastic new Demonstration Arena hosts displays and presentations, with dogs and horses playing a starring role.

• Master saddler Kay Hastilow leads two daily presentations, The Influence of Girths, Bridles, Breastplates and Other Equipment on the Performance of the Horse and The Effect on a Horse of a Badly Fitting Saddle.

• Frances Roche, (right) master bridle maker, owner of Windsor & Henley Bridles, part-time master saddler at the Royal Mews and course leader for the Society of Master Saddlers’ bridle fitting courses, will pass on her considerable knowledge in her daily session, The Importance of Good Bridle Fit. • Liz Finchett, of Absolutely Barking Dog Agility Addicts, brings a frisson of excitement to the halls with her fast and furious daily dog agility displays.

• Top UK working dog trainer Ricky Moloney, of Ribblesdale Labradors, demonstrates training techniques, from basic to advanced level, on each day of the show.

• Liveryman clippers will be primed and ready for action in a series of daily clipping displays.

WWW.EQUESTRIANTRADENEWS.COM

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 79

ETN|STAND GUIDE

ABBEY ENGLAND

STAND NUMBER:

Abbey England highlights its growing offering of British-made bits, following its acquisition of Young & Co last year.

The workforce at Abbey’s Walsall based foundry has also expanded.

Demand for bespoke bits has increased in response to a more scientific approach. Supplied with no minimum order, Abbey bits are a favourite with riders looking for traditional and unusual bits. The foundry produces other metalwork, such as buckles, too.

Home to Sedgwicks leather, Abbey England supplies leather tools, hardware, webbing, outdoor textiles and other saddlers’ workshop supplies.

This advocate of British manufacturing also produces Equus branded rubber rein grips, bit guards and overreach boots. Abbey distributes Fiebing’s horse and leather care products from the USA, plus Stubbs stable and tack room equipment too.

G10.1

ABSORBINE

STAND

Mackey, the Agrihealth Group’s NUMBER: dedicated equestrian brand, is ready to supply you, your customers and their horses with good quality, reliable goods.

Loyalty and an excellent service to retailers are its watchwords; the team at Mackey takes time to source and select products to give riders the choice they enjoy.

Call here to see great products in the Mackey and Equisential ranges of rugs, boots, horse-wear and rider-wear. These brands feature top class materials at affordable prices without compromising on style or comfort.

Liveryman clippers and trimmers are proving to be firm favourites, with Agrihealth consistently improving their unique brushless motor technology to ensure they continue to give users reliable performance.

Fenceman electric fencing will also feature strongly on the stand.

In addition, Agrihealth works with leading manufacturers such as leovet, Waldhausen, Stubbs, Haas and SSG to bring retailers the most up-to-date, innovative items available.

K7.1

CONTACT Sara Davis T: +353 47 74164 E: sara.davis@agrihealth.co.uk W: www.agrihealth.co.uk

STAND

This American company has never let NUMBER: its 125 year heritage stand in the way of innovation. Now its ShowSheen hair polish and detangler has a distinctive new bottle.

Still the same trusted formula, ShowSheen will soon be available in a refillable, quilted bottle that delivers a targeted spray, works upside-down for hard to reach areas, drains every last drop of product and has a ratcheted closure to help eliminate leakage.

UltraShield Fly Control remains in its distinctive black bottle, now in a shield shape, and with a similar new sprayer.

New for 2020 is UltraShield Green, an all-natural body spray with fresh herbal aroma to comfort and soothe horses during the summer months. The blend of seven aromatic oils is kind to the skin and coat, while the new bottle technology ensures it’s economical and easy to use.

E2.2

80 | EQUESTRIAN TRADE NEWS JANUARY 2020

AGRIHEALTH

ANDERSON & CO PUBLISHING

STAND NUMBER:

C1.2

Meet a specialist publishing house for the horseracing and bloodstock industry. Anderson & Co exhibits a range of publications which are read by thoroughbred breeders, owners and trainers across Europe and North America.

If you’re looking to target this specialist sector of the equine industry, staff will be on hand to talk you through the different options available in both traditional print media and an ever increasing range of digital opportunities.

WWW.EQUESTRIANTRADENEWS.COM

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AIVER SPORT & SADDLE

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STAND GUIDE|ETN

STAND NUMBER:

E4.1

Discover innovative and elite equestrian clothing and saddles – and find out why Aiver received multiple rave reviews from Horse&Hound for its saddles and breeches.

Since last exhibiting at BETA International, Aiver has become an allied trade member of the Society of Master Saddlers (SMS). “We are proud to represent the British saddle industry with top quality dressage, jump and eventing saddles built by the best in our industry,” says joint founder Outi Kylmala.

Aiver returns to the show with a focus on building successful partnerships. A new structure will fuel future innovation and quality in its products, adds Outi.

BAILLIE HAYLAGE

STAND

Baillie Haylage is one of the UK’s largest NUMBER: producers of premium quality haylage.

Baillie Haylage is made in four varieties and three different bales sizes, so owners can choose a variety and an energy level to suit each horse or pony.

The haylage is analysed, guaranteed and BETA NOPS accredited.

Baillie Haylage is committed to providing a top quality product, together with an excellent service to its customers.

C3.2

BALENO This flourishing country lifestyle brand exhibits for the sixth successive year. Former winner of two BETA International Innovation Awards, Baleno’s performance clothing for equestrians is enhanced with the brand’s signature designer flair.

Industry expertise, access to state-of-the-art fabrics and stringent quality control enables Baleno to provide the ultimate in comfort and protection.

For 2020, the brand rolls out additional items in its Tweed range, including new styles and featuring navy within the ladies’ colour palette.

The Banbury is a lightweight, waterproof ladies’ riding jacket in four-way stretch, breathable fabric. It has a microfleece lining and snug high collar.

WWW.EQUESTRIANTRADENEWS.COM

STAND NUMBER:

P7.1

Stand H6.1

Half Price Offer!

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 81

ETN|STAND GUIDE

BATTLES

STAND NUMBER:

Battles are very happy to be supporting the trade at BETA International 2020 for the 41st year.

From supplements to horse rugs, this famous wholesaler offers a diverse range of products to support every need for horse and rider.

Battles’ 2020 stand will showcase a fabulous range of new products to excite and delight, including Hy Equestrian, the new Everyday Essentials range, lovely rug designs for Spring and autumn, the Hy Armoured Guard Pro Reaction range, plus gorgeous items for your Little Riders.

In terms of luxury for horse and rider, in addition to the range of Coldstream riding attire, Supreme Products launches an exciting range of luxury products for the show ring and arena, including its elegant new showing boots.

New brands to the range include House of Paws, Joules Pet, Hass, Keiffer and Cool Bites, plus range extensions from the likes of Dodson & Horrell, Thomas Pettifer and many more.

G4.1

These will be supported with a host of show offers from a wide range of brands.

Battles’ team of business development managers will be on hand to give advice.

And they’ll be delighted to help you select the best offers and products to support your business.

BED-DOWN LLP

STAND

New bedding technology will be NUMBER: showcased here.

“More than ever our customers are looking for ways to make their pennies stretch further, and with our new technology we can help you with a product that sells itself,” says Emily Evans of Bed-Down.

“This is a bedding that is class leading and is the secret to increasing your profitability.”

Bed-Down supports its retailers and wholesalers from its new factory, always thinking ahead with innovative ideas.

Promotional material is produced on site to support distributors’ sales efforts; and team members are on hand to help with training.

K9.4

BEDMAX SHAVINGS LTD Made from British pine, Bedmax is a high quality bedding, containing no preservatives and benefitting from the antiseptic properties associated with pine.

STAND NUMBER:

J1.2

The flakes produce a deep, aerated bed and are made in strictly controlled conditions to ensure the same exceptional quality in every bag. Bedmax provides a healthy, dust-free, stable environment, combatting common health and welfare issues associated with stabled horses.

The bedding is designed to maximise cushioning for joints, minimise moisture that can damage hooves, and provide maximum comfort and support. It’s used in the UK and overseas by all sectors of the equestrian industry including trainers, racecourses, vets and equine hospitals.

Have you seen?

Darren Mottershead – BETA International sales manager As the first point of contact for many exhibitors, Darren works closely with companies to ensure that they have the very best possible trade show experience. One of his favourite parts is seeing the halls prepared and ready for business on Day One. His hobbies are eventing, socialising and spending time with his family.

82 | EQUESTRIAN TRADE NEWS JANUARY 2020

Bedmax has a Royal Warrant of Appointment granted by Her Majesty The Queen, for the supply of shavings to the Royal Stud at Sandringham along with a Royal Warrant of Appointment granted by HRH The Prince of Wales.

CONTACT T: 01668 213467 E: info@bedmax.co.uk W: www.bedmaxshavings.com

WWW.EQUESTRIANTRADENEWS.COM

BLISS OF LONDON LTD

STAND GUIDE|ETN Stand H6.1 STAND NUMBER:

K4.2

From its Walsall factory, Bliss of London produces dressage, jump, all-purpose, Icelandic, endurance and polo saddles. Design focuses on fit and comfort to create a seamless connection between horse and rider.

The Loxley Adjustable saddle offers new levels of flexibility to saddle fitters thanks to changeable gullets, independent panels and multiple build options.

Last year, Bliss of London took over production of Keith Bryan saddles including the Pathfinder Endurance, Santis Dressage and Polomaster models. A bridlework and girth collection complements the saddles in design, function and comfort for optimum performance.

“At Bliss, we understand how best to assist saddle fitters and pride ourselves on our delivery times, communication, dealer promotion/support and excellent customer service from our own in-house saddle fitters,” said a spokesman.

Bliss welcomes enquiries about own label bridles, girths, dog collars, belts and more.

BLUNDSTONE

for dogs

Special Offer… …Half Price on all 2kg Bags*

STAND

Quite possibly, the most durable, NUMBER: most comfortable boots ever made…

They are rugged, with their own natural beauty and distinctive look and feel.

Built tougher than they need to be, they reflect the place they’re from.

There is no place on Earth like Tasmania, and no boots on Earth like the ones that were born there.

And while they have evolved in style, design, and technology over the years, the quality has never changed. They are still built as they always have been: to go anywhere, do anything, and look great every step of the way.

They are more than just boots. They are Blundstones.

Find out more here.

J4.2

*Available throughout February, and whilst promotional stocks last.

Veterinary Specification Supplements in CEREAL-GRAIN-FREE SUPER PREMIUM DOG FOODS

01845 565630 (062) 85401 www.vetspec.com WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 83

ETN|STAND GUIDE

BOMBERS BITS

STAND NUMBER:

See the new moulded range from Bombers Bits with a dressage-legal, mullen mouthpiece.

Initially limited to the company’s top ten selling cheekpieces, the moulded range gives a broad choice from an off-the-shelf bit collection. Styles include loose ring, eggbutt, full check, pelham and drop cheek.

Bombers’ moulded mullen range is ideal for small equine mouths and narrow bars, equine mouth conformations that are traditionally difficult to bit.

A South African company, Bombers Bits pioneered a mouth-moulding process which involves taking an impression of a horse’s mouth bars to create a custommade bit. The new off-the-shelf range accompanies a multitude of mouth and cheekpiece options, amounting to tens of thousands of bitting solutions.

Fans of the brand include eventers Andrew Hoy (pictured), Caroline Powell, and Francis Whittington.

K4.3

BOTANICA INTERNATIONAL LTD

STAND NUMBER:

E3.5

See a natural, herbal range for the skin which is gentle enough for everyday use.

With its combination of natural ingredients, Botanica’s herbal system works hard to maintain healthy skin. There are creams and washes, while a cleansing wash creates an excellent protective barrier.

Botanica’s Eternal Youth range contains vitamins A, B1, B2, B3, B6, B12, D, E, F, omega 3 and omega 6 and has a beautiful scent of rosehip.

BRITISH COUNTRY COLLECTION

STAND NUMBER:

H1.3

This is the ‘go to’ place for children’s casual countrywear – colourful, fun and affordable garments with equestrian, canine or agricultural themes.

British Country Collection’s 2020 range features tee shirts, sweatshirts and hoodies all decorated with its exclusive ponies, dogs and farm animals.

There are also cosy gilets, fleeces and waterproof jackets to keep young customers warm.

New designs for this season include Goldie, Truffle, Cloud and Labrador Pocket Pony. All garments are available from stock. Sizes start from 3/6 months up to adults’ extra-large – so there’s something for every horse and dog lover.

BRITISH HORSE FEEDS & THE GOLDEN PASTE COMPANY

STAND NUMBER:

J7.4

British Horse Feeds, maker of SpeediBeet and Fibre-Beet, is part of I’Anson Bros – and has revolutionised the way beet pulp is fed to horses.

Speedi-Beet soaks in just ten minutes to add good quality fibre to equine diets for slow release energy. Fibre-Beet combines Speedi-Beet with alfalfa and oat fibre, and is supplemented with biotin, sodium and calcium, making it a great conditioning feed.

Cooked Linseed is British Horse Feeds’ new product.

It’s made from whole linseed that’s been cooked and micronised to optimise digestibility and bioavailability of its nutrients. Linseed provides protein and oil to help benefit performance, condition, skin and coat and general health.

I’Anson Bros Limited and British Horse Feeds are an independent, fifth generation, family-owned and managed business based in North Yorkshire which exports to more than 30 countries.

Also on this stand is The Golden Paste Company with its turmeric based products for joint health, digestion, mobility and general wellbeing in humans and animals.

For horses, TurmerAid contains curcumin, yucca, black pepper, linseed and apple cider vinegar. It’s said to be the only pelleted turmeric supplement on the market.

A pet range includes TurmerEase chicken slices, TurmOil supplements and the flagship Golden Paste for Pets. The company also offers human paste and supplements.

84 | EQUESTRIAN TRADE NEWS JANUARY 2020

WWW.EQUESTRIANTRADENEWS.COM

TITLE|ETN

BRITISH EQUESTRIAN TRADE ASSOCIATION (BETA)

STAND NUMBER:

G7.1

Quality Horse Feeds Stand H6.1

Trusted since 1675

Equerry Cool Mash • Quick-soaking mash for horses that need a low energy feed • Cereal-Grain-Free, low levels of starch and ‘Non-Heating’ formula • Highly digestible fibre sources including sugar beet • Includes yeast to support a healthy digestive system • With added vitamins and minerals including magnesium

Visit the BETA stand to discover more about the trade association’s exciting new training portal offering a wide range of online courses for BETA members.

Subjects include NOPS, feed marketing, rider safety, general bitting and health and safety issues. Training package initiatives are available for retailers and manufacturers, allowing them to offer their own modules under the BETA umbrella.

BETA’s Safety Week and Feed Awareness Week have proved incredibly successful over the past two years and are now established as important campaigns in the equestrian calendar. They will be back in 2020, so find out how you can play a part in these fantastic consumercentred initiatives designed to raise the profile of rider safety and unravel long-standing nutritional myths and grow a deeper understanding of equine nutrition.

Check out the 2019 BETA National Equestrian Survey, which provides an accurate picture of the equestrian landscape in Britain today. The overview was provided free to BETA members, while feed and bedding reports can be ordered.

Join the BETA National Equestrian Research Panel so that you can feed back on all things horsey to the industry. Each survey is conducted via a range of online questionnaires and all those who participate are entered into a prize draw.

BETA executive director Claire Williams will be providing a presentation on rider safety at The Charles Owen Spotlight.

Find out about BETA’s wide range of benefits, including discounted services and a training programme featuring a new social media module with Michelle Goodall.

You can also discover more about the trade association’s new bedding standard, which will be launched shortly.

BETA has a wide range of free information guides and posters on subjects such as body protectors, riding hats and feeding advice that are available on the trade association’s stand.

Don’t forget that every BETA retail member can claim a £50 attendance subsidy if visiting BETA International for at least two days. Bring attendance forms along to the BETA stand to have them signed.

CONTACT Agy Knast & Tina Hustler T: 01937 587062 E: agy@beta-uk.org / tina@beta-uk.org W: www.beta-uk.org

WWW.EQUESTRIANTRADENEWS.COM

£2.00 off*

*Available throughout February, and whilst promotional stocks last.

01845 565640 (062) 85401 www.equerryhorsefeeds.com EQUESTRIAN TRADE NEWS JANUARY 2020 | 85

ETN|STAND GUIDE

BRITISH HORSE MAGAZINE

STAND NUMBER:

L11.2

Discover the magazine that’s sent to more than 100,000 British Horse Society (BHS) members’ home addresses. The current print run is 96,000, with a pass-on rate that means British Horse reaches 130,000 readers per issue, says publisher Redactive.

Published five times a year, British Horse covers equestrian news, veterinary advice, safety issues, welfare, competition news and advice.

BHS members are regular riders, with 89% owning horses. More than 60% say they have made a purchase after seeing a brand or product advertised in British Horse.

BURLYBED

STAND

The makers of Burlybed add nothing NUMBER: except their time and expertise, making it the natural choice for animal bedding.

Burlybed Original is made from 100% miscanthus. The product is processed on the farm from its natural cane form, the sponge-like core providing ultra-absorbency and the thick outer stem giving durability. The bedding is double dust extracted before baling, stacking, wrapping and sending it on its way to stockists.

Miscanthus is a sustainable, ecologically beneficial crop with a positive environmental impact, says Burlybed. It captures carbon, needs no fertilisers or pesticides and supports wildlife.

Burlybed Light is made from oilseed rape straw, again processed on the farm. The raw material is shredded and dust extracted to produce a soft, supportive, easy to maintain and absorbent bedding.

J8.8

86 | EQUESTRIAN TRADE NEWS JANUARY 2020

BRITISH RIDING CLUBS, BRITISH DRESSAGE & FELLOWS MEDIA

STAND NUMBER:

J8.2

Fellows Media works with British Riding Clubs (BRC) and British Dressage (BD) to publish their membership magazines.

Rider is the official magazine for BRC. Published quarterly (March, May, September and November), every issue is mailed to over 31,000 members. The magazine is read by committed, competitive horse owners and riders, presenting opportunities to reach this audience in print and digital channels.

British Dressage magazine is BD’s official magazine.

Reaching more than 16,000 members, eight times a year, it claims to be the only magazine reaching every single affiliated dressage competitor in the UK. Fellows Media also issues monthly e-newsletters to over 70,000 opted-in subscribers.

Have you seen?

Fiona Berry – administration assistant As a new member of the team, Fiona will be at her first BETA International. She ensures that all backroom operations run like clockwork and will be based in the Organisers’ Office during the show, dealing with exhibitor and visitor queries. Fiona loves to spend her spare time with her two horses and dogs, cooking, walking and spending days out with friends and family.

CHARLES OWEN/ AIROWEAR

STAND NUMBER:

K2.1

Find out how the My PS incorporates MIPS [multi-directional impact protection system) technology into a stylish helmet.

Manufacturer Charles Owen says My PS is unique in the industry because it offers three certifications to three international equestrian standards – SEI certification to ASTM F1163-15, Kitemarks to VG1 01-040 2014-12 and PAS015:2011, and a CE mark to VG1 01-040 2014-12.

With an outer shell made of high impact ABS plastic, the My PS gives riders the elegant look of a Charles Owen helmet infused with modern style and a deep fit.

Ten ventilation slots, a removable headband and six-point leather look harness help tick all the boxes of a truly modern, innovative riding helmet. It’s available with a wide peak, and in regular and round fits.

WWW.EQUESTRIANTRADENEWS.COM

TITLE|ETN

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We wholesale a range Performance Brands are Bowcliffe Hall, Bramham Performance Brands are Bowcliffe Hall, Bramham Yorkshire.

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19-21 JANUARY 2020

19-21 JANUARY 2020 19-21 JANUARY 2020 19-21 JANUARY 2020 NEC, BIRMINGHAM NEC, BIRMINGHAM NEC, BIRMINGHAM NEC, BIRMINGHAM HALL: 7 / STAND: G2.2 HALL: //STAND: G2.2 HALL: STAND: G2.2 HALL: 7 7/7STAND: G2.2

CORRECT AT TIME OF GOING TO PRINT

ETN|STAND GUIDE

CHATHAM FOOTWEAR

STAND NUMBER:

L3.1

Over 25 years’ shoe-making expertise and design flair, inspired by its nautical roots and country life, has helped this family-run business become one of Britain’s key lifestyle footwear brands.

Born out of a love for the great outdoors, exploration and adventure, Chatham’s classic sailing and country footwear – with its signature British style – marries traditional craftsmanship, fine materials and innovation.

Each shoe is designed to be comfortable, functional and able to withstand all that Nature can throw at it.

CAMBRIAN PET FOODS LTD

The German family business, known as Albert Kerbl GmbH, is home to a host of well-known brands including Covalliero, Bucas, MagicBrush, GoLeyGo, Ako, Aesculap and Kerbl.

STAND

Do you ever feel frustrated with your NUMBER: till system? Are you finding it difficult to make a success of selling online? Or do you need data that actually means something, to help you grow your business? If so, Citrus-Lime can help.

For 20 years, Citrus-Lime has worked closely with independent retailers to solve these problems. “We provide the complete retail solution – from a simple and efficient till to stunning e-commerce websites with click & collect,” says Cate Barnes.

“We have a unique link with suppliers like Trilanco, Shires and Battles that offers incredible time savings, and makes it easier than ever to sell their product. Ask us about Supplier Integration to find out more.”

You can get everything you need from Citrus-Lime, adds Cate, and it’s all designed to work together seamlessly – no need to worry about costly integrations or who to call when you need a hand. Get clear, meaningful reports on your whole business, so you can see where you’re making money, as well as the opportunities for growth.

If you find yourself facing frustrations like these, or you’re looking to grow your business, pop by this stand – it’s just behind ETN – and speak to equine account manager Clara Kellock (pictured).

G3.1

CONTACT Clara Kellock T: 01229 588628 E: hello@citruslime.com W: www.citruslime.com

88 | EQUESTRIAN TRADE NEWS JANUARY 2020

D8.1

This independent, family-run pet food manufacturer was founded in 1982.

Cambrian Pet Foods has three state-of-the-art facilities based in Carmarthenshire and Lancashire. Pencader and Longridge produce dried pet food, Llangadog produces wet food.

These plants combine high-speed manufacturing with technology to produce a premium range of food – made to the highest quality and hygiene standards – for dogs and cats. Products come in cans, trays, pots and as complete dry foods, packed in a range of sizes.

COVALLIERO/ BUCAS/GOLEYGO

CITRUS-LIME

STAND NUMBER:

STAND NUMBER:

E2.4

With its routes in agriculture, the team at Kerbl understands the needs of farmers, breeders and animal lovers. With this in mind, the company offers the trade a broad range of high performance products for livestock, horses and pets, backed up with an individual service and attractive prices.

Albert Kerbl equestrian brands set high standards in terms of customer satisfaction and profitability. Covalliero products follow international trends in fashion while remaining highly functional.

Irish made Bucas rugs and accessories are among the most innovative, technically advanced and practical products on the market.

Call at this stand to see the new GoLeyGo 2.0 magnetic securing system for dogs and horses. It’s the ultimate connection between human, animal and technology.

CONTACT Klaus Geuecke T: +49 8086 933 206 E: klaus.geuecke@kerbl.com W: www.kerbl.com

Have you seen?

Laura Johnson – office assistant After graduating from Askham Bryan College with a BSc in equine business and events management, Laura joined the organising team to provide office support. In her spare time, she competes on her horse, Mountie, and plays netball for a local team. Laura also enjoys dining out with friends and family.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS|ETN

Greener, Cleaner Feed & Bedding

CORRECT AT TIME OF GOING TO PRINT

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 89

ETN|STAND GUIDE EXCITED TO INTRODUCE OUR NEW SYNTHETIC RANGE

Claire Thomas – BETA International organiser As commercial manager of Equestrian Management Consultants (EMC), the money-making arm of BETA, Claire’s role is a varied one and includes planning and running the annual trade show. She heads the organising team and takes responsibility for ensuring that it is as successful as possible. A keen equestrian, she loves watching her family compete her horses, Oliver and Jake, and likes nothing better than watching her granddaughter, Georgina, taking part in eventing.

MOULDED MULLEN

Angled at 45 degrees It is angled at 45 degrees to offer an exceptionally soft and evenly distributed pressure.

Flexible synthetic material The moulded mouthpiece has been uniquely shaped and flattened.

Bombers’ latest development sees a mouthpiece engineered with a rubbery texture that can sustain some chewing. It is designed to spread the tongue pressure over a wider area, with minimal bar pressure. Recommended for the sensitive, ‘fussy’ equine mouth, or where there is bar damage.

Scan this QR Code for the Moulded Range video on You Tube video link

CONTACT EQUINE MANAGEMENT FOR INFORMATION: www.equineman.com

www.bombers.co.za

Have you seen?

For the latest bitting information, follow us on Facebook hiips://www.facebook.com/BombersBlueBitsUK

CSP COUNTRYSIDE GREETINGS

STAND NUMBER:

P7.2

Everyone smiles when they visit this stand! CSP Countryside Greetings and Giftware designs, manufactures and sells products featuring the amazing images of Norman Thelwell.

Relaunched over the past four years, the range continues to grow and is stocked by equestrian and rural retail outlets all over the world.

As well as Thelwell, Countryside Greetings is home to well-known countryside artists including Bryn Parry, Alex Underdown, Charles Sainsbury-Plaice, Clare Brownlow and Heather Blanchard.

Between them, they cover many rural genres, including cats, dogs, horses, farm animals, nature and landscapes.

And the artwork appears on greetings cards, calendars, mugs, coasters, placemats, desktop planners, tea towels, books and more.

Removing the barriers to greater outdoor activity.

Award-winning drying towels and coats help keep dogs clean and dry. In-car products protect car interiors and provide for a healthy, safe day out.

The equine microfibre towels remove dirt and water from a horse’s lower legs and head.

All the products are packaged to allow consumers to experience the product quality and when ranged together in store create an eye-catching display.

Stand D7.4 Hall 8

E: grant@henrywag.com • T: 01594 810990

henrywag.com 90 | EQUESTRIAN TRADE NEWS JANUARY 2020

“I’ll be glad when she gets interested in boys!”

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

DVR EQUESTRIAN SPORT

STAND NUMBER:

P3.2

This up-and-coming Sussex based equestrian sportswear brand specialises in recycled fabrics. Its mission is to create products that are relevant, comfortable and go above and beyond in terms of performance.

The fabric for DVR’s technical range exhibited here is sourced from Italy and made with 78% recycled ocean plastics – something which won the company Seahaven’s Environmental Business of the Year award 2019.

A range of designs in unisex, men’s and women’s shapes includes riding track-pants with silicone grip, base-layers, compression bras, competition shirts and breeches. The soft, unrestrictive fabric used for these pieces has muscle control technology to improve circulation during exercise, UV protection, oil resistance and temperature regulation.

Products from DVR’s Style Vis range include Stretch and Breathe fly veils in fluorescent colours, with reflective logo details and trims, plus grosgrain ribbon ties to attach to the headpiece.

Have you seen?

Lesley Manson – accounts manager Dealing with a wide range of financial duties throughout the year and during the show, Lesley takes responsibility for processing exhibitor payments, handling enquiries and registering exhibitors when they arrive at the NEC. She really enjoys BETA International when it is in full swing and always takes a seat to watch the Fashion Show. In her spare time, Lesley runs a Brownie unit, belongs to a runners’ club and enjoys skiing, cycling, going to the gym and walking.

ECORIDER, APOLLO AIR, CAMEO EQUINE

STAND NUMBER:

J7.1

Eco Rider’s eco-friendly leatherwork is tanned using only natural products.

The leather produced is rich in character and ages beautifully. Only 10% of the world’s leather is produced this way, says wholesaler Ollard Westcombe.

See also technical equestrian sportswear brand Apollo Air, best known for using technical spacer fabric to create saddlecloths, coolers and girths. New designs in saddlecloths and rider wear for 2020 will be on this stand.

A brand to rely upon since 1850, Cameo Equine offers equestrian and canine essentials with new products and colours for 2020. A bespoke branding service is offered to retailers.

WWW.EQUESTRIANTRADENEWS.COM

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ETN|STAND GUIDE

ELICO EQUESTRIAN/ JENKINSONS

STAND NUMBER:

C1.1

Jenkinsons Equestrian, one of the UK’s longest established trade suppliers, showcases its own brand of Elico products. The popular label has been developed over a number of years with feedback from retailers and riders.

Here you can see the Elico Aurora fluorescent range; Elicouture horse clothing; Elico memory foam girths, equine boots and saddlepads; Elico Haynets including the Little Piggy Haynets, Bale Nets and Easy-Fill Nets; Elico Fantasia Lycra cap covers; Gelico saddle pads with anti-slip properties; Chelico footwear for young riders; Elico footwear – Yeadon Winter Boots are this winter’s new line; Elico legwear – featuring riding tights, breeches and children’s jodhpurs New and exciting additions, including riders’ footwear and legwear, will be launched at the show. The collection is advertised nationally to support retailers.

Jenkinsons is run by the Ellis family. Keith, Elizabeth and their sons Stephen and Richard look forward to meeting visitors and to demonstrating and explaining more about their best-selling lines.

EMERALD GREEN FEEDS

STAND NUMBER:

E7.3

When Albert Poucher bought Lodge Farm in 1910, do you think he envisaged that over 100 years later his greatgrandsons and great-great-grandson would be continuing his legacy and farming still?

‘Probably not’ is the answer. But here they are, still farming the land and now producing Emerald Green Feeds from those forage crops that they grow.

The Lincolnshire farm is a traditional family business, with quality and traceability always at the top of the agenda.

And from the drilling of the seed right through to promotion and marketing of the feeds at shows and events, it’s the family that are there every step of the way.

Growing from strength to strength over the last eight years, the Emerald Green Feeds brand can now be found in many wholesalers and retailers across the UK and Ireland.

“We pride ourselves on our friendly customer service and always love to take an opportunity to meet potential and existing customers,” says Sarah Poucher. “So come and meet the team at BETA International and find out more about our forage-based feeds.”

CONTACT Elizabeth Ellis T: 01924 454681 E: sales@jenkinsonsequestrian.co.uk W: www.jenkinsonsequestrian.co.uk

EQUILIBRIUM PRODUCTS

STAND NUMBER:

G6.1

Equilibrium Products is set to launch a ‘top secret’ new product in a brand-new category for the company.

Known for its focus on equine welfare and evidence based products, all lines on display at this stand have never before been exhibited at BETA International. For example, you can see the re-designed Tri-Zone range, with new colours, sizes and designs for 2020.

Founded in 2001, Equilibrium Products is a British company that designs, develops and delivers hard working products that really make a difference to horses’ lives.

Established brands include Tri-Zone boots, Stretch & Flex wraps, Equi-Chaps turnout protection, Field Relief fly and sun protection, Net Relief for head shakers, the Equilibrium Therapy range of magnetic and massage products and the Simply Nutrition treats and supplements range.

Call here to take advantage of ‘show only’ offers over tea, coffee and cake.

92 | EQUESTRIAN TRADE NEWS JANUARY 2020

Have you seen?

Liz Benwell ETN editor Liz Benwell can be spotted in the halls interviewing exhibitors and visitors as she reports on the show. You can also catch up with her at the Innovation Awards on Sunday evening, when she will be presenting the winners with their trophies. A keen equestrian, Liz enjoys long-distance riding in her spare time.

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

NEW Whitaker Everyday Collection Prices from just £595 RRP

H8.1

LIFESTYLE

at stand H8.1

CLASSIC EQUESTRIAN

LIFESTYLE COLLECTION

COMPETITION COMPETITION ESSENTIALS PRESTIGE

View our new collections at BETA stand H8.1!

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 93

ETN|STAND GUIDE

EQUINE AMERICA UK

STAND NUMBER:

A family owned business since 1988, Equine America was originally known for its Cortaflex joint care range. Now its portfolio of supplements and grooming products covers everything from respiratory and digestive problems to behavioural and skincare issues.

The range extends to products for dogs, cats and humans too. A team of nutritionists, led by Deborah Lucas, is behind the development of all its products which are now manufactured in the UK. Equine America is BETA NOPS and UFAS accredited and compliant with regulations administered by the UK Veterinary Medicines Directorate and the Food Standards Agency. Visit this stand for offers, samples and more information.

L10.1

EQUITANA

STAND

Equitana, the world’s largest NUMBER: equestrian sports fair, is a must for equestrian businesses, breeders and riders with its massive shopping mall and presence of Olympic and world champions.

Every two years the show in Essen, Germany brings together more than 200,000 equestrians from all over the world. And here they can discover everything to do with horses as 800 exhibitors present products from stabling and arenas to farm technology, horse transport, riding accessories, clothing, feed and care products.

Visitors from more than 30 nations are expected to attend the next Equitana on 13 – 21 March, 2021. As well as the shopping, they can look forward to some 700 hours of demonstrations and entertainment, gala performances and competitions.

C4.2

CONTACT T: +49 211 90191-420 E: info@equitana.com W: www.equitana.com

94 | EQUESTRIAN TRADE NEWS JANUARY 2020

EQUINE CAREERS

STAND

This is the one-stop-shop for all your NUMBER: staffing requirements. Equine Careers specialises in vacancy advertising, management and executive recruitment roles in sales, marketing, administration and management.

“Our interactive website ensures clients can manage their own accounts and adverts online with our ever popular ‘submit your vacancy’ facility and secure online payment,” says founder Emma Dyer.

For the more senior appointments, Equine Careers offers bespoke search services using its personal knowledge, familiarity and in-depth industry experience.

“As always, we will have current vacancies on display at the show, so if you have a staff vacancy to advertise then contact us to be included or visit our stand during the show to discuss your requirements,” adds Emma.

H1.2

ETHOS

STAND

ethos is all about greener, NUMBER: cleaner feed and bedding.

At BETA International, the focus will be on its miscanthus bedding.

“We want to harness the awesome power of our crops and deliver green and clean feed and bedding products to our customers in the most environmentally friendly way, ensuring every step of the process has the least impact on the environment that it possibly can,” says Katie Redfern.

And of the all-important carbon footprint, she explains. “The wonder crop that is miscanthus – from which we make our ethos equine and pet bedding – takes large amounts of carbon out of the atmosphere and locks it into the soil.

“We never plough, replant or fertilise our miscanthus crops, therefore the carbon doesn’t get released.”

D6.3

CONTACT T: 01630 318 130 E: info@goethos.co.uk W: www.goethos.co.uk

WWW.EQUESTRIANTRADENEWS.COM

By Appointment to Her Majesty The Queen Manufacturer of Horse Bedding Bedmax Limited, Northumberland

T H E

By Appointment to HRH The Prince of Wales Manufacturer of Horse Bedding Bedmax Limited, Northumberland

B E S T

O F

B R I T I S H

20 YEARS

CHOICE • COMFORT • QUALITY • HYGIENE • WARMTH

Give your customers all the best from BEDMAX this winter and come and see us on the BEDMAX stand at BETA International 2020 bedmaxshavings.com/retailers

01668 213467 CORRECT AT TIME OF GOING TO PRINT

ETN|STAND GUIDE

EUROPEAN & BRITISH EQUESTRIAN DISTRIBUTION

STAND NUMBER:

D6.2

This distributor of premium equestrian brands to retailers throughout the UK prides itself on its technical products.

A good example is the BETA International 2018 Innovation Award winning Sticky Trap Fly Glue, developed for catching horseflies, hornets, stable flies and other biting insects. The beauty is that it relieves people and animals of annoying insects naturally and without insecticides.

The glue, made from natural minerals, sticks for up to 20 weeks and won’t attract pollinating insects such as bees and butterflies. It’s also water and heat resistant, ecofriendly and completely safe to use.

Have you seen?

Westgate Laboratories POSTAL WORM COUNTS & TESTS

See us at BETA on stand no. J7.5

Sustainable parasite control just got even more environmentally friendly! Our award winning retail test kits are now in NEW compostable packaging with a unique zero waste design.

Deborah Hayward – press officer Communication and media relationships are an integral part of Deborah’s role. She works to ensure that key messages and the latest news and developments are featured in print and on digital platforms. Deborah runs the Media Centre at BETA International, providing a working environment for journalists reporting on the show. In her down time, she enjoys road cycling, walking, gardening and reading.

FIRST EURO GROUP

NEW! Worm count kits Everything to take and send a sample; same day testing & results; vet approved advice.

Pinworm tests An adhesive tape test for detecting the presence of this pesky parasite that is on the rise in equines.

tailored retail worm count options contact us

Sand testing Quantatitive faecal testing to monitor sediment levels and the risk of sand colic.

from our trusted laboratory

01670 791994 info@westgatelabs.co.uk | www.westgatelabs.co.uk

96 | EQUESTRIAN TRADE NEWS JANUARY 2020

This versatile Pakistan based company has been designing and manufacturing bespoke and functional outfits for well-known equestrian brands since 1974.

“Our research and development team consists of real, reliable professionals.

Let us bring your innovative ideas into reality,” says managing director Noman Arshad.

STAND NUMBER:

F1.1

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

ETN (EQUESTRIAN TRADE NEWS)

STAND NUMBER:

G2.1

We’re always delighted to welcome regulars and newcomers to our stand for a cuppa and a chat. But watch out – this year ETN has a new location near the main entrance.

ETN is part of the BETA (British Equestrian Trade Association) Group, and official media partner of BETA International. We also sponsor the show’s innovation awards.

ETN, the monthly print magazine, has been published for 41 years. To meet the more recent demand for digital media, it’s been joined by a weekly e-newsletter. ETN also produces a monthly e-newsletter for American equestrian retailers.

“Readers tell us they like our mixed offering of instant online news with the tangible qualities of a print publication,” says ETN editor Liz Benwell. “Being under the BETA umbrella also means we’re first with industry news and coverage of topical issues.”

Beth Crow is ETN’s print advertising manager. She believes it remains a medium that offers companies credibility and an enduring presence.

“You’d be amazed how long people keep copies of ETN, and therefore how often they refer to advertisements within its pages,” she adds.

“We’re also experiencing more interest than ever in ETN’s insertion service.

The ability to mail out copies of catalogues or leaflets with ETN is proving highly appealing, be it to specialised lists or our entire database.”

ETN is also to be found online and across social media, thanks to digital manager Nicki Lewis. “Many companies are successfully using our e-shot provision,” she adds.

“It seems to work especially well when combined with appearances in print to reinforce a message or promotion.”

To find out more, call at the ETN stand. Here you can also enter our annual bumper prize draw with £1,000s worth of prizes up for grabs. You can also pick up a free copy of the magazine and learn more about the benefits of working with ETN in all its formats.

R

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SAVE YOUR HORSES LIFE • Designed to ‘snap’ open • Helps avoid injury to the horse • 3 Strength settings

1: 50kg

2: 75kg

3: 100kg

AVAILABLE IN 8 COLOURS!

COME AND VISIT US!

NEC Birmingham • January 19th - 21st 2020

STAND F3.1

CAT2020 A LAU LOGU E N AT B CHED ETA !

CORRECT AT TIME OF GOING TO PRINT

+44 (0)1384 414061 WWW.EQUESTRIANTRADENEWS.COM

sales@perryequestrian.co.uk

www.perryequestrian.co.uk/safetie EQUESTRIAN TRADE NEWS JANUARY 2020 | 97

ETN|STAND GUIDE

FOMO This new exhibitor wants to lead the way in changing the perception of body protection. So it’s creating products so comfortable, riders won’t even know they’re wearing them – but without compromising on safety or performance.

FOMO can show you the revolutionary design of its new Faze body protector.

“Envisage wrapping your body in a soft adaptive foam that moulds to your shape and instantly hardens on impact,” says Lisa McKendry.

The Faze is flexible, breathable and easy to adjust. A ladies’ range is due early this year, with a men’s Faze and children’s Flip soon after.”

Look out for the FOMO Fitting Lab at BETA International where you can try the body protectors and ask questions of the team.

A branded accessories range will also be on display.

STAND NUMBER:

M10.1

FYNALITE

STAND

An expanded range of tools and NUMBER: equipment makes this the one-stopshop for British made stable and yard equipment.

“Our simple aim is to allow the retailer to mix and match what they require, without having to stock large amounts of unwanted products that tie up valuable capital and space,” says general manager Leon Fynn.

See the new Fynalite Flick & Pick Rake which revolutionises poo picking.

Users can stand either in front of or behind the collector, and by using a full height aluminium handled rake, this dismal job becomes quick and free from back and shoulder pain. The Flick & Pick also works well for leaf collecting and scrapping loose hay from bedding.

Fynalite offers a fork for every bedding system and a handle variant suitable for every operator.

J1.1

98 | EQUESTRIAN TRADE NEWS JANUARY 2020

GALLOP EQUESTRIAN LTD

STAND NUMBER:

L7.1

Gallop is pulling out all the stops to mark the 41st anniversary of BETA International by introducing a large number of new lines at the show.

“This year, we’re bringing a whole new look and class to our brand with the launch of numerous new products,” says Lynsey Taylor.

“At Gallop, we strive to provide top quality products with a high-end look for a very competitive price. Come along and take a look at our new vibrant and versatile range to go alongside our core products like our new Elegance footwear range, Seville long suede boot, Silicone tights and breeches.”

Gallop will also display an expanded collection of colours across its ever popular GP close-contact saddle pads.

By catering for the classic equestrian with a modern twist, Gallop has something for everyone. “Our goal is to give all equestrians high quality and stylish products at an affordable price,” adds Lynsey.

CONTACT Lynsey Taylor T: 01902 454771 E: contact@gallopequestrian.com W: www.gallopequestrian.com

GERMAN HORSE INDUSTRY CONSULTING GMBH

STAND NUMBER:

C4.3

Networking is key to holding one's own under changing global market conditions, says the German Horse Industry (GHI) team.

Indeed, since 2007, this organisation has worked hard to achieve effective customer orientation, speed, flexibility and reduced costs for its members and their clients.

An example of how networking within the GHI has many benefits would be that of someone wanting to build a riding stable. They need a planner, a builder, stable manufacturer and providers of stable flooring and riding arenas. Then there’s the equipment needed for horses and riders, feed, farriery services… the list goes on.

Hence, communication within the GHI network plays an important role and means clients get the most reliable contacts from one source.

GHI Members must be companies with production based in Germany. GHI Friends can be companies from all over the world.

To join either category, a company’s ethos and quality standards must match GHI requirements.

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ETN|STAND GUIDE

HENRY WAG

STAND

HORSE & HOUND

STAND

Henry Wag exists to improve the NUMBER: health and wellbeing of pets and horses. “Our products are designed to remove the barriers to greater outdoor activity resulting in a healthier lifestyle for pets and owners,” says director Grantley Rogers.

Drying towels and coats help remove dirt and potentially harmful bacteria, and keep muck and water out of houses and cars. In-car products protect car interiors and provide the accessories dog owners need for healthy, safe days out.

Henry Wag’s equine microfibre towels clean and dry horses’ lower legs. The soft towels also gently dry around ears and eyes and are great for cleaning away sweat marks from the saddle area.

Henry Wag’s friendly, fun branding positions the range comfortably in country stores and saddlery shops. All products are packaged to allow consumers to experience the product quality.

When ranged together in store, they create an eye-catching display.

Meet the team and find out how you NUMBER: can market your products using print, online and social channels.

With fresh Facebook and Instagram packages, video solutions and the new H&H Approved, there’s a wide range of options to suit all budgets. Horse&Hound’s in-house experts offer friendly advice and can guide you through the social, advertising and marketing maze.

You can also discover more about Horse&Hound’s audience-grabbing coverage, from the Olympics to the H&H Awards.

HOLLAND ANIMAL CARE

HORSE FIRST

D7.4

STAND NUMBER:

K1.1

With more than 30 years’ experience in animal care product supplies, this Dutch company exports to over 40 countries. New ideas and best sellers will be on display here.

Hi Gloss products are effective on wet and dry hair, combining key ingredients for a shiny, voluminous look.

This great detangler is non-sticky.

Hi Gloss comes as a spray or gel, the latter being easy to apply by hand – perhaps to horses that don’t like sprays. There’s also a concentrated, pleasant smelling shampoo which repels dust and dirt and contains mild surfactants to help maintain healthy skin.

Holland Animal Care offers all these products for own label. They take care of design, legislation and so on – and you simply put your brand name to it.

100 | EQUESTRIAN TRADE NEWS JANUARY 2020

D7.2

Have you seen?

Beth Crow ETN's advertising manager Beth Crow is looking forward to meeting existing and new clients at the show – and presenting trophies to the winners of the Innovation Awards. You will see her welcoming visitors to the magazine's busy stand and visiting exhibitors throughout the halls. Beth recently got engaged and is now busy planning her dream wedding.

STAND

Horse First produces a superior range NUMBER: of equine supplements using high levels of quality, active ingredients.

Over the years, with the support and feedback of loyal worldwide customers, the Horse First team has developed a world-class range of products that work.

“We supply over 35 countries with our supplements.

Never compromising on quality and giving customers exceptional value for money, our products are made stronger to last longer,” says Jill Morrison.

H1.1

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STAND GUIDE|ETN

HKM SPORTS EQUIPMENT GMBH

Have you seen?

Ann FitzGerald – secretary Friendly and welcoming, Ann is a versatile member of the show’s organising team. She takes on several roles with great aplomb, with duties ranging from greeting visitors and helping exhibitors with enquiries to ensuring floral displays are correctly positioned throughout the halls. In her spare time, Ann enjoys sugarcraft, bird watching, flower arranging, gardening and travelling the world.

IMPACT GEL/CA

N2.1

This German brand is associated with originality and an attractive price:performance ratio.

“This will be no different for 2020,” said a spokesman. “The customer has always been the focus; we make every effort to connect with our customers in order to deliver the best service and the highest quality products.”

This year’s HKM collections deliver new colours and styles to retailers, with the emphasis on being practical and aesthetically pleasing at great prices. Collections are designed to suit all ages, tastes and pockets, while coordinating rider and horse.

Here you can see the HKM collections for S/S 2020 and A/W 2020/21 and learn about the service provided by its UK based team plus profit margins available to UK retailers. HKM delivers swiftly via DPD.

STAND NUMBER:

From Canada, Impact Gel is derived from soy and other natural oils. It’s been incorporated into a new shock absorbing, impact resistant half pad for horses’ backs.

STAND NUMBER:

M9.4

Features include generous spine width to minimise restriction under the saddle, plus contoured wither relief. It also has removable inserts and is shimmable front and rear.

The half pad is anti-slip, anti-bacterial and has a moisture wicking underside. It’s available for jumping, eventing and dressage.

The Impact Gel range also includes sternum relief girths.

See titanium bits for horses and ponies here too.

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ETN|STAND GUIDE

GIBBINS UK Quality and craftsmanship are the watchwords behind Gibbins’ leather goods, clothing and handmade farriers’ and blacksmiths’ aprons.

The Suffolk based company was founded in the 1980s, but this is its first time exhibiting at BETA International.

Gibbins’ half chaps are designed for lower leg protection.

An elasticated calf and front create a super-snug fit.

“Our chaps are made for ultimate comfort. They’re available in chestnut and black, in sizes extra-small to extra-large,” says Helen White.

STAND NUMBER:

M9.2

STAND

Heiniger Equine clippers are renowned NUMBER: the world over for their Swiss made precision engineering and outstanding blade technology.

Here can you see a selection of bestselling Heiniger models, including the Xplorer cordless clipper with its outstanding power with no need for mains power. The Progress and the Xperience mains powered clippers will be on show too.

Heiniger’s Saphir cordless clippers are portable, lightweight and powerful. Perfect for use on nervous horses, they are extremely quiet in operation – and with a special blade can easily achieve a full clip.

Becoming a Heiniger stockist provides retailers with access to a premium branded Swiss product. In addition, stockists benefit from the clippers’ attractive packing for retail display, no minimum orders and the ability to purchase directly from Heiniger UK, in the UK.

M11.1

STAND

Equine osteopath Bradley Whale NUMBER: has approached the saddle with unique insight via his understanding of human and horse mechanics and their inter-relationship.

The resulting patent pending Ipotane saddle is said to be a world first; a product which fits any horse and any rider through its bespoke measuring system.

This saddle has independent adjustability for horse and rider, is lighter than the average saddle, protects the saddler by being objectively measured and has long term cost saving benefits for the customer, says its inventor.

Ipotane’s signature product is a two-part, freely interchangeable saddle. This is achieved by using an algorithm to fit and balance the saddle for the individual horse and rider. Bradley says this saddle challenges the status quo and breaks the beliefs of what can be achieved.

J7.11

JUBEA SRL UNIPERSONALE

HEINIGER UK LTD

INTELLIGENT RETAIL

IPOTANE SADDLERY

STAND NUMBER:

M8.2

Italian brand JuBea has a new line of clothing for the professional jockey.

The idea came from Valeria Morigi, who has 25 years’ experience as head of the family business, Ornella Prosperi SRL. The dream came to fruition thanks to a collaboration between top jockeys and fashion designers. And the result is modern sportswear with a captivating, technical look.

JuBea jockey apparel revolves around freedom of movement, combined with style and practicality. Highly technical, stretch fabrics enable a close fit to the jockey’s body; seams create soft lines without constraint.

These ergonomic, aerodynamic garments are also heatregulating, antibacterial, light and breathable to maximise jockeys’ comfort and performance.

STAND NUMBER:

E3.2

Find out about intelligent EPoS and intelligent e-commerce, linked with central stock control. If you want to enhance your e-commerce, the experts here can design and implement your website and link it to a Connect till in your shop – making it easy to sell in-store and online.

“Lots of smaller retailers try and sell across multiple channels but fail because it’s like running multiple businesses – and they simply don’t have time,” says a spokesman for Intelligent Retail.

“We have hundreds of retailers doing it successfully. With us, you only do things once, it’s simple and you work efficiently to increase profits with central stock control and reports.”

Ask about no obligation, on-site consultancies.

102 | EQUESTRIAN TRADE NEWS JANUARY 2020

Have you seen?

Jennifer Dalton – project manager A key member of the organising team, Jennifer takes a hands-on role in managing the show’s popular Innovation Awards, which are sponsored by Equestrian Trade News. She oversees all aspects of the competition, from receipt of entries and liaison with judges to the presentation of certificates and trophies at the awards ceremony. Jennifer is the busy mother of a small son and enjoys spending time with her family and walking her Cockapoo dog, Hettie.

WWW.EQUESTRIANTRADENEWS.COM

PRODUCT NEWS|ETN

Meet the team at

Free Prize Draw to WIN 25 Bags of Feed!

Any orders placed at BETA International will receive an exclusive Emerald Green Feeds

GOODIE BAG! Feed as nature intended

CORRECT AT TIME OF GOING TO PRINT

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 103

ETN|STAND GUIDE

JUST CHAPS Meet the UK’s specialist in functional, hard-wearing, great looking gaiters, half-chaps and full-chaps.

Just Chaps was voted ‘Best in Test’ by Horse&Hound for its Dri-Rider Waterproof riding trousers.

Waterproof but still breathable, these trousers come in a huge range of sizes. They were judged to be best for function, looks and value for money.

STAND NUMBER:

H8.2

STAND NUMBER:

H8.1

John Whitaker International heads to BETA International 2020 with an array of new items which are sure to be great-sellers.

There’s a new saddlery collection complete with updated and entirely new saddles. And a new range of semi-synthetic leather saddles is now available under the Whitaker Everyday umbrella. They offer all the exceptional quality you’d expect from Whitaker UK Saddles, but at a lower cost.

Sister company Brogini focuses on the creation and distribution of boots – from ankle boots to be worn at any time to fully fledged riding boots.

Many Brogini boot styles have been updated recently to include softer, more luxurious leather, making this a great time to invest in stock.

KM ELITE PRODUCTS LTD

Have you seen?

Sarfraz Mian Businessman Sarfraz Mian is CEO of BETA International's main sponsor Neue Schule. You will find him on the company's striking black and gold liveried stand, and giving a presentation ‘Technology and the Rider – Managing the Data Explosion’ in the Seminar Theatre. Away from the office, Sarfraz is a keen road cyclist.

JIN STIRRUP

JOHN WHITAKER INTERNATIONAL LTD/BROGINI LTD

STAND NUMBER:

From Italy comes the new Air safety stirrup – a concept created by JS Italia.

The stirrup features a patented anatomic tread [on its foot rest] for maximum grip and to help riders retain their stirrups. A patented quick release mechanism allows the foot to break free in any direction if needed.

H4.3

104 | EQUESTRIAN TRADE NEWS JANUARY 2020

STAND NUMBER:

L10.3

For more than 20 years, this exhibitor has been manufacturing and distributing a wide range of high quality equestrian products.

Now based at a new head office in West Sussex, KM Elite offers recognised and respected brands such as Equine America, Cashel Fly Products and Vacs Polo Bandages as well as own branded products.

A continually expanding product portfolio now includes the KM Elite Pro Mesh Boot collection, HiGrip Gloves and Betty’s Best Striphair – as well as many additions to signature product lines.

The company works with brand ambassadors and sponsored riders to test every product before launch to the wider market.

LIFE DATA LABS INC

STAND

Welcome to the home of Farrier’s NUMBER: Formula. The pelleted hoof and coat supplement can be added as a top dressing to the regular feed or given separately.

It provides nutrients such as phospholipids, omega fatty acids, vitamins, minerals, and important amino acid ‘protein building blocks’ for healthy hooves and hair.

Over 30 years’ research, clinical trials and field testing have gone into every cup of Farrier’s Formula. Within weeks of feeding it, owners notice their horses have a glossy, more deeply coloured coat, and an emerging new band of healthy hoof growth.

Internal benefits are harder to see, but just as dramatic.

F1.4

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

MJ EQUINE LTD

STAND NUMBER:

The big news here is the ‘Proud To Be…’ whip collection. Not only does the range comply with the competitive disciplines’ new whip rules, but it offers something different.

Pictured is the Irish design that will be joined by others from around the world. There’s even a whip featuring a rainbow LGBT themed handle.

This radical new collection joins M J Equine’s traditional British hunting and riding whips, plus BHS endorsed retro-reflective range of lead ropes.

M10.2

MEDIMARK SCIENTIFIC

STAND NUMBER:

J7.12

This leading supplier of infection control solutions to the animal health and welfare sectors is making its BETA International debut.

Medimark Scientific launches Equigene, a Defra approved product for use in General Orders [when Defra issues specific instructions with regards to a notifiable disease outbreak] as well as in stables, barns and other large animal enclosures that require regular disinfection and cleaning.

Equigene is tested to be bactericidal (including MRSA and streptococcus equi), virucidal (including equine flu, H1N1 and adenovirus), yeasticidal, fungicidal and sporicidal against C. Difficile.

The team here can address all your disinfectant questions.

Ask about a promotional show offer too.

MOUNTAIN HORSE

Have you seen?

Jackie Woolley – BETA International operations manager As the interface between exhibitors and contractors, Jackie works closely on all aspects of the show. Her responsibilities include booking speakers, scheduling the extensive timetable and overseeing website content and all marketing activity. With three daughters, Jackie enjoys a busy home life and walking her collie dog.

STAND

See the latest products from NUMBER: Mountain Horse.

The Sovereign Lux boot has a fashionable crocodile effect, leather top-cuff. This soft, figure-hugging, all-leather boot has a full-length rear zip with elastic hidden alongside it for comfort and fit.

In black or brown, it’s just one of many items of clothing and footwear this well-known brand will be bringing to the show.

F7.1

An engaged audience spanning print, digital and social.

Print ads Digital campaigns Social posts Video production & distribution Innovative print creative

We can offer an advertising plan to suit all your needs for 2020 COME AND SEE US ON STAND D7.2 A 136 year old, market leading brand We’ve a range of ideas that could be just what you’re looking for WWW.EQUESTRIANTRADENEWS.COM Contact Justeen Jones 01622 861148 | justeen.jones@ti-media.com

CORRECT AT TIME OF GOING TO PRINT

THE HOME OF EQUESTRIANISM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 105

ETN|STAND GUIDE

OMEGA ALPHA

NAF

STAND NUMBER:

Supplements by NAF and its pet care arm Natural VetCare target animal health and wellbeing from the inside, while the outside is supported by their winning applications.

These market leading ranges provide every rider and pet owner with products for top level competition horses through to much loved family pets.

NAF is an official supplier to Team GBR and a pioneer of Clean Sport. It’s the trusted brand of choice for competition riders and pet owners alike, ensuring performance and health are continually supported.

“Our unique formulations are at the forefront of equine and pet nutrition and are developed by leading veterinary scientists and qualified nutritionists. All our products are extensively trialled, quality tested and industry proven,” said a NAF spokesperson.

M5.1

CONTACT NAF Lorna George T: 01600 710701 E: Sales Administrator Denise Bellis at Dbellis@naf-uk.com W: www.naf-equine.eu/uk

NVC Emma Farrell T: 07973 689386 E: efarrell@naturalvetcare.com W: www.naturalvetcare.co.uk

NEUE SCHULE LTD

STAND

Meet the team behind Neue Schule’s NUMBER: award-winning bits, new products and training programmes that help retail staff advise customers with confidence.

Discover the Synchronicity System which measures rein tension and the quality of a rider’s contact. You can even get your riding assessed by entering the on-stand competition to ride a mechanical horse.

Find out about Neue Schule’s expanded bit fitting services, including a residential course and Certified Bit and Bridle Fitter qualification. Chat to top sponsored riders and enjoy exclusive show offers too.

E2.1

PAMPEANO POLO

STAND

This Canadian company has NUMBER: been manufacturing equine, small animal and human health supplements since 1992. Human grade ingredients are manufactured in a GMP certified facility.

Sold worldwide, Omega Alpha’s scientifically proven formulas provide assistance for a variety of issues for every equine athlete and companion.

President and formulator Dr Gordon Chang will be on hand to tell you more.

F10.3

OMEGA EQUINE SUPPLEMENTS

STAND NUMBER:

M2.2

Call here to see Omega Equine’s innovative supplements that focus on equine well-being. And find out why they’re becoming increasingly popular with equestrians from gold medal winning riders to leisure horse owners.

The range includes everyday straights and oils through to Omega Equine’s specialist blends such as a high-quality vitamin E supplement.

As well as supplying stockists with trusted products, the company also offers retailers support via its on-the-road sales team and head office. Sales team members regularly attend stockists’ open days to interact with your customers and give nutritional advice when needed. They also provide staff training to ensure your team have the knowledge to support your customers and sell Omega Equine products confidently.

At BETA International, look out for Omega Equine’s ‘pack offers’ which give stockists up to a 25% discount on trade pricing when you take a pack of products.

Omega Equine offers peace of mind when it comes to manufacturing its supplements. The company has its own UFAS and BETA NOPS accredited factory, enabling it to provide the freshest supplements every day.

CONTACT Alex Taylor T: 07484 050598 E: alex@omegaequine.co.uk W: www.omegaequine.co.uk

STAND

Pampeano evolved from the polo NUMBER: fields of Argentina. Now it’s become a sought-after leather accessory gift brand for families and friends.

Today, Pampeano’s exquisite leather goods are stocked in 37 countries. Each of its leather belts is handwoven, using only the finest saddlery threads, dipped in wax for long-lasting richness of colour. Available in a variety of styles and sizes, they coordinate with dog collars and leads, and horse accessories.

Pampeano aligns perfectly with other premium country/ equestrian brands. With minimal shipping costs, excellent inventory levels and easy ordering, the brand is a great addition to any store.

C1.1A

106 | EQUESTRIAN TRADE NEWS JANUARY 2020

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

Showring Shine, Everyday.

The winning formula you can count on when it's your time to shine. As the world's #1 grooming aid, ShowSheen® Hair Polish & Detangler is uniquely formulated to provide professional results. Ÿ Delivers a radiant shine and

professional-level detangling Ÿ Repels dirt and dust to keep

horses and ponies cleaner longer Ÿ Contains pro-vitamins

to nourish coats and silk proteins to strengthen manes and tails

©2018 W. F. Young, Inc.

Check the yellow ribbon for more great products, available from your regular Absorbine® supplier.

WWW.EQUESTRIANTRADENEWS.COM

absorbine.co.uk

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 107

ETN|STAND GUIDE

PERRY EQUESTRIAN

STAND NUMBER:

F3.1

Perry Equestrian is the innovative brand from A Perry for equestrian and agricultural wholesalers, distributors and retailers.

Unique products include SafeTie – designed to save a horse’s life or reduce injury if he panics when tied up – and the EcoSkip Feeder, which is made from bio-degradable rubber.

Call here to see the launch of more new products unique to Perry Equestrian, as well as established favourites.

Check out the popular coloured ironmongery, allowing your customers to personalise their stables with bright, vibrant colours.

Don’t miss some high quality matting, stable accessories, grooming products and tack room products including saddle racks, hooks and trollies.

When it comes to merchandising, Perry Equestrian has something to suit many different space sizes and products – from full-sized shop fittings to floor standing and counter display units. Dedicated account managers can help identify products that would suit your customers.

Free images, flyers and videos are available to stockists.

PERFORMANCE BRANDS

STAND NUMBER:

G2.2

This new, Yorkshire based company wholesales equestrian and agricultural products.

Hoof & Woof is a collection of paddock boots, chaps and mules manufactured from fine leather with attention to detail and a commitment to excellence.

A range of dealer boots, designed in conjunction with farmers, has been sold for many years in Ireland but is now available for the first time in the UK. Known as the Perf brand, these boots feature leather especially tanned to hold out for longer again water ingress. They also have taped seams.

Performance Brands also supplies boots

by Lemaitre, a long-established French manufacturer.

These great farmers’ boots have Parabolic soles for comfort and grip on mud.

Meanwhile, the Wayne range of PU Wellingtons provides lightweight comfort and thermal insulation.

CONTACT T: 0113 457 5938 E: sales@performance-brands.co.uk

PLATINUM

STAND

Socks and affordable gifts make NUMBER: headlines here. Platinum also launches pet products including beds, mats, toys, leads, car seat covers and gifts for canine companions.

When it comes to socks, novelty, fun and colour are the order of the day. There’s a new technical collection of anti-mosquito, insect repellent socks too.

Platinum has new lines of men’s and ladies’ Jeep underwear, boxed sock sets and house socks for cosy nights in.

A new LED light headwear collection makes its debut, alongside waterproof beanies and pom hats, outdoor gloves and an equestrian and country inspired scented candle collection.

M6.1

PET’S UP PRODUCTS LTD Established in 2013, Pet's Up Products supplies premium brands across the UK and Europe.

Highlights on this stand include new Chewllagen chewable collagen treats for dogs, many more products – and some special deals.

STAND NUMBER:

D8.2

108 | EQUESTRIAN TRADE NEWS JANUARY 2020

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

R & Z EXPORTS

STAND

Established in 2012, this manufacturer NUMBER: and exporter offers a range of leather goods, including girths and rugs.

R & Z Exports uses high grade raw materials and modern machinery while working to strict industry guidelines. The result is products of superior strength, finish and durability.

Find out more here about the company’s consistent quality, reasonable pricing, innovative packaging options and timely delivery service.

P10.1

READY ONE

STAND

Meet a manufacturer of men’s and NUMBER: women’s textile and leather clothing.

A full customisation and own brand service is available – Ready One provides printing, embroidery, appliqué work, embossing, tag cards and inside woven labels plus care labels.

And if you need help with ideas, skilled staff are happy to work with you to develop new products with innovative and stylish touches.

“We are proud to say that our products are being supplied to major brands around the world, which are full of praise for the quality we present,” says a spokesman.

Q7.1

RED GORILLA INTERNATIONAL

STAND NUMBER:

C7.1

Pop by this stand for an all-important cuppa, slice of cake – and a chat about how Red Gorilla can drive profit into your sales of stable management equipment.

There’s been a lot happening… the last 12 months have seen the introduction of the Children’s Wheelbarrow, Gorilla Scoop, Short Range, third generation Riddler and new colours to Red Gorilla’s Premium Bucket and Gorilla Bucket ranges.

“We have also re-designed some of our POS and packaging to make the most of displaying our products in store, to increase your profitability and boost your sales,” says Alison Merry.

Red Gorilla has welcomed a new brand ambassador too; international show jumper Joseph Stockdale is the son of the late Tim Stockdale. Other new partnerships have been forged with the Yorkshire Wildlife Park and the Riding for the Disabled Association.

Keep your eyes peeled for Red Gorilla’s Pattern & Print Tub which is launching at BETA International. And don’t forget to check out show deals and star buys; they’re too good to miss!

CONTACT Dean Cox T: 01455 848184 E: sales@redgorilla.red W: www.redgorilla.red

10

% DISCOUNT* AT BETA INTERNATIONAL 2020

*Not to be combined with other special offers and discounts

STAND K 8.1 HALL 7

CORRECT AT TIME OF GOING TO PRINT

SEE OUR NEW AUTUMN I WINTER COLLECTION 2020

WWW.EQUESTRIANTRADENEWS.COM 19. – 21.01.20

EQUESTRIAN TRADE NEWS JANUARY 2020 | 109

waldhausen.com

ETN|STAND GUIDE

REDPIN PUBLISHING LTD

STAND NUMBER:

H7.3

“Video is the perfect way to get your brand message out, engage with your audience and potential customers and develop the story around your business and products,” says Briony Simpson of Redpin.

Find out here how the company’s in-house creative team can work with you from start to finish to develop your ideas from concept to end result.

“Be it a training series, rider visit, interview or product launch, we are able to help,” adds Briony. “Our portfolio includes event videos, rider interviews and shop visit promotions to name a few.”

Redpin also has an extensive email database and print magazines to help you get your message across.

ROYAL SCOT This British brand will be presenting its current from-stock leather and rubber footwear collections.

New stockists are sought.

RUKSH INTERNATIONAL Ruksh International has earned a good reputation as a manufacturer and exporter of safety work-wear garments, shoes and leather.

The company from India supplies customers in several countries. It has the facilities to create customised lines if required; and all products are manufactured under strict supervision in accordance with international quality control.

RUPERT AND BUCKLEY

Hall 6, C 4.3.

110 | EQUESTRIAN TRADE NEWS JANUARY 2020

STAND NUMBER:

M1.2

STAND NUMBER:

M8.4

STAND NUMBER:

P5.1

Since 2011, this British heritage style clothing label has produced beautiful, timeless garments for the UK, European and US markets.

Rupert and Buckley targets men and women of all ages with a promise that there’s always something for any age, size or shape within its range.

In November 2017, Rupert and Buckley took up the reins as leisurewear partner and licence holder of The Boat Race. The 140 year old rowing race between Oxford and Cambridge is viewed by over 20,000,000 people annually, so this partnership very much puts the brand on the map.

Recent years have seen the label expand its distribution into the equestrian market.

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

SADDLERY BRANDS INTERNATIONAL

STAND NUMBER:

C6.1

See the new saddle range from Wintec featuring models for specialist conformations such as wide cobs and high-withered horses. Features include soft seats that feel close and secure, saddle flaps that contour around the horse for improved contact and super-soft panels.

These saddles’ sleek, refined appearance is enhanced with a pop of colour in a choice of hues.

Wintec Saddles has given its latest saddle system the acronym HART – standing for horse and rider technology.

The brand is distributed in the UK

by Saddlery Brands International.

SADDLERY BRANDS INTERNATIONAL

STAND NUMBER:

C6.2

Following a sell-out launch of the Bates Advanta and Bates Victrix jump saddles in the past 18 months, the saddle brand continues to reach new heights with UK riders.

Featuring a new, ultra-close contact SynergyPanel, an adjustable ergonomic stirrup bar and a SweetSpot seat design, these saddles are customisable for horse and rider to ensure the perfect fit.

Previously known as a dressage and all-purpose powerhouse, the Bates label is being spotted regularly on the podiums at five star events including Burghley, Pau and Adelaide. Bates has recently welcomed threetimes CCI5* winner Hazel Shannon and top British eventer Sarah Bullimore to its team of elite riders.

Saddlery Brands International is the UK distributor for Bates. So call here to learn more about its saddles for every discipline, and options for pony, high wither and wide conformations.

Have you seen?

Claire Williams BETA executive director Claire Williams can be found on the BETA stand talking to trade association members about the year ahead and dealing with enquiries from those interested in joining.

Claire is an enthusiastic equestrian and in her spare time, loves baking and preserving.

Photo: TimeInc

SADDLERY TRADE SERVICES (STS WALSALL)

STAND NUMBER:

D7.1

Meet a proper equestrian wholesaler…

“We’re fast emerging as one of the UK's favourite wholesalers,” says Paul Jeffery of STS Walsall. “Why? Because we’re a genuine wholesaler who truly looks after and listens to our customers.

“We act as a traditional wholesaler should with no retail activities, no Amazon agreement and no [consumer] show presence.”

BETA International sees the launch of STS Walsall’s Elano, Spectrum and Vogue ranges, plus some new season rug collections and fantastic legwear – all at great prices.

“Our product range is constantly evolving and we are unique in that retailers can visit our warehouse and buy,” adds Paul. “These factors make us a good fit for retailers all over the UK.”

WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 111

ETN|STAND GUIDE

SHAPLEY'S SUPERIOR EQUINE GROOMING PRODUCTS

STAND NUMBER:

J4.1

Since 1938, Shapley's therapeutic and shine products have been used by horse people worldwide, from show riders to happy hackers to Olympians.

The range from this American company includes innovative and unique products guaranteed to add bloom to a horse's coat and skin.

This year, Shapley's is teaming up with Danny & Ron's Rescue, from the hit movie Life in the Doghouse, to produce a line of dog products. A percentage of every sale will go to support finding homes and providing healthcare for homeless and at risk dogs.

Produced to the same exacting standards as Shapley’s horse products, the canine collection and will be available worldwide for retail by equine and pet stockists.

SB EXPORTS

STAND

Horse rugs and dog coats are NUMBER: specialties here – and SB Exports is dedicated to excellence in both sectors. Already it provides best quality equine and canine products to customers across Europe and in the United States.

At BETA International, SB Exports will also showcase its diverse range of bareback and pony pads, high quality leather saddlery, saddle pads, fashionable belts and bags and country clothing. A BioThane product range will be introduced.

With team members available to support UK and European customers, communication with SB Exports is simple and straightforward. Visit this stand to find out more about affordable prices and customised products.

F10.2

SHIRES EQUESTRIAN This leading name in the equestrian industry has supplied quality products for horse and rider for more than 50 years.

STAND NUMBER:

J2.1

Shires sponsors the New Product Gallery at BETA International – and invites you to its stand to preview its exciting 2020 collection.

Fitness inspired rider clothing brand Aubrion introduces a new range of active, casual and competition wear in technical fabrics. While Moretta footwear has expanded with more styles in both country and riding boots.

The ARMA equine boot brand covers all needs from training to specialised protection with a new professional range. Two new colours join the training collection to coordinate with new saddlecloths and ear bonnets.

Dogs and their owners will love new coats and harnesses launched to complement the existing Digby & Fox range.

Well known for their limited edition print rugs, Shires will be unveiling their latest designs. The team is happy to discuss special show offers too.

112 | EQUESTRIAN TRADE NEWS JANUARY 2020

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

SMART GROOMING LTD

STUBBS ENGLAND

Having launched new products and partnerships last year, Smart Grooming STAND returns to BETA International after a NUMBER: seven year gap to spread the word.

“We can’t wait to showcase our complete range of grooming and show preparation products, and share what we’re doing with our trade partners.

2020 is dedicated to working with the trade,” says director Vicky Goody.

“As well as quietly growing our export market, we have an extensive following on social media, which has catapulted our brand into international markets. If you have international customers, then check us out and add our products to your range.”

Established in 2006, Smart Grooming first arrived at BETA International with its Smart Tails humane grooming tool. It proved to be the spring-board for a whole range of equestrian grooming products for every day and show day use.

Nowadays, the company runs a brand ambassador scheme involving grass roots, serious amateurs and professional riders and producers. “Their feedback is invaluable in getting our product selection fine-tuned,” adds Vicky.

Lots of new products can be found at NUMBER: this previous BETA International Best Stand award winner.

“Exciting times! Our Retro and Classic tackroom ranges are flying, inspiring many tackroom refurbishments,” says Ross Bradwell of the Nottinghamshire based manufacturer.

“From buckets and mangers, barrows and hayracks, to rug racks and pole blocks, there has never been a better time to stock Stubbs.

“All our products are made in our own UK factory and built to last.

Our products are the best, with the longest lifespans. Buy green; buy to last; buy Stubbs!”

E4.2

STAND

H3.1

by Ideal

T T Dressage

T T Jump

T T Mono XC

Comfort for your customer Fitted for their horse Adjustable for the future Sythetic Saddle Trees

Proven by pliance® and surpasses BS 7875:2009. Handmade in Walsall, England.

CORRECT AT TIME OF GOING TO PRINT

For further information WWW.EQUESTRIANTRADENEWS.COM

call 01922 620233 or visitEQUESTRIAN www.idealsaddle.com TRADE NEWS JANUARY 2020 | 113

ETN|STAND GUIDE

STRIDE FREE AND PETER HOROBIN SADDLERY

STAND NUMBER:

L10.2

Peter Horobin Saddlery – the home of StrideFree – has grown from a small Australian family business into a saddle manufacturer for the equestrian and racing industries across five continents. Peter Horobin himself has earned a reputation as one of the world’s best saddle-makers and fitters.

The company strives for sustainability in its manufacturing, from the leather and brass fittings to encouraging the purchase of pre-loved Peter Horobin saddles.

When a horse is properly fitted with a StrideFree saddle, it moves freer, has lengthened stride and no signs of soreness, adds a spokesman.

Have you seen?

Nicki Lewis As ETN's digital manager, Nicki Lewis will be concentrating on the magazine's web-based and e-news content at the show. You will see her meeting exhibitors and visitors throughout the halls and on the busy ETN stand. In her spare time, Nicki likes to travel and was lucky enough to see the Northern Lights on a recent trip to Norway.

THE EQUESTRIAN SPONSORSHIP HUB

STAND NUMBER:

H7.2

Successful sponsorship starts here.

Laura Cutter brings more than 11 years’ experience in the equestrian industry to offer brands, riders, event organisers and equestrian associations hands-on help, support and advice for all sponsorship-related marketing.

The Equestrian Sponsorship Hub offers a full range of services to maximise every opportunity, add value and ensure your sponsorship activities are delivered efficiently and effectively.

Services include sponsorship management, sponsorship activation, event sponsorship management, sponsorship procurement and sponsored rider management.

So if you’re looking for a new sponsorship opportunity, struggling to fully implement the sponsorship commitments you already have or simply want your sponsorship to work harder for you, call at this stand.

THE ORIGINAL MUCK BOOT COMPANY

STAND NUMBER:

H7.1

Muck Boot follows up its best-selling Women’s Derby Boot by introducing the Women’s Derby Tall.

The pull-on style has a 3mm neoprene bootie with a full rubber upper and 3mm built-in foot bed for comfort, warmth and protection. Features such as the slip resistant outsole and a built-in steel shank are designed for equestrian and on-the-farm use.

The slim-last and breasted heel safely fit Western and English style stirrups, making this boot suitable on and off the horse. It’s available in black.

Tested over 20 years in the toughest, muckiest of conditions, the versatile Chore collection is another example of how Muck remains determined to keep feet warm and dry ready to brave any task in all elements.

THE SADDLERY PAVILION – CUSTOM SADDLERY LTD

STAND NUMBER:

J9.3

Cary Wallace, Custom Saddlery’s head of design and research, has introduced some of the most popular dressage saddles on the market, gaining the confidence and endorsement of world class riders.

“We believe every saddle should fit both horse and rider.

All saddles are anatomically designed, hand-crafted from the finest leathers, and manufactured using the most technically advanced methods and features available,” says Julie Masters.

“With our state-of-the-art facilities, qualified personnel, and combined knowledge, we are able to present to you a great selection of the finest dressage saddles available.”

THE SADDLERY PAVILION – DLF SADDLERY LTD

STAND NUMBER:

J9.2

This family business is owned by Master Saddle Maker David Faultless.

Using English wooden trees, finest leather and Jacobs wool, his team’s passion is for time honoured skills, good design and attention to detail.

DLF Saddlery manufactures high quality dressage, jumping and GP saddles; while its newly-designed girths and stirrup leathers are made using traditional methods.

“Our specialism lies in bespoke projects, allowing us the freedom to work creatively with individual customers,” says David. “Listening to our customers and saddle fitters is a key factor in ensuring the comfort and fit of the horse and rider at all times.”

114 | EQUESTRIAN TRADE NEWS JANUARY 2020

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THE SADDLERY PAVILION – DISCOVERY SADDLES

STAND NUMBER:

H9.6

From the family cob to the sports horse, there’s a Discovery saddle to suit all needs.

The range began its development in 2016.

“A saddle made from quality materials, designed and manufactured by professionals and master craftsmen is in high demand,” says Helen Stone. “But this can create difficulties because such a product demands a high price.

“However, by using modern techniques and having the ability to carefully select materials, the Discovery range is both desirable and affordable.”

A British made saddle cannot be beaten for superior design and assembly, adds Helen. “British Master Saddlers work to exceedingly high standards to ensure a saddle is made correctly, which is crucial for the safety and comfort of horse and rider.

“Rest assured, you will not be disappointed with the product and service you receive from this family business run by equestrian enthusiasts and professionals.”

THE SADDLERY PAVILION – FRANK BAINES SADDLERY

STAND NUMBER:

J9.7

This Walsall based company has been hand-crafting made-to-measure saddles using traditional methods for 40 years.

“We work with saddle fitters across the globe,” says director Victoria Coleman. “Ensuring horses’ comfort and welfare is our ultimate goal and at the heart of every saddle we make.”

Frank Baines saddles are built to maximise balance, stability, comfort and performance for a close partnership between rider and horse, giving high performance and years of happy riding.

Visit this stand to see some cutting edge saddle design.

No horsing around...

Ultra Power products from The Big Cheese and Zero In deliver DIY pest control solutions like the professionals use.

Precision applicators, powerful traps, high-end electronics and large-scale solutions provide guaranteed effective control of big pest problems in home, equestrian and commercial environments.

COME AND SEE US STAND: M8.1 19-21 JANUARY 2020 NEC, BIRMINGHAM CORRECT AT TIME OF GOING TO PRINT

Available now from all good wholesalers. For more information contact 01953 881580 or visit ultrapower.co.uk WWW.EQUESTRIANTRADENEWS.COM

EQUESTRIAN TRADE NEWS JANUARY 2020 | 115

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THE SADDLERY PAVILION – HASTILOW & SONS LTD

STAND NUMBER:

J9.6

This Surrey based saddlery company describes itself as a small business with big ideas and expectations.

Saddles by Hastilow & Sons are skillfully crafted with care and attention to detail, and made on a bespoke basis to meet every rider’s wants and needs. Simatree technology is used to achieve the ultimate fit, providing balance, support and comfort for horse and rider.

The team’s knowledge of construction and fitting means saddles can be created for all, from the happy hacking cob to the grand prix athlete.

Andrew Hastilow has been in the saddlery trade for over 30 years. A Master Saddler and a SMS Qualified Saddle Fitter, he teaches twice a year at The North American Saddlery School in the US.

THE SADDLERY PAVILION – HASTILOW COMPETITION SADDLES

STAND NUMBER:

H9.4

Hastilow Competition Saddles have been made by hand in the company’s workshop since the early 1980s. Only the finest materials, such as pure English wool and the best, hand-cut European leather, are used.

Saddles can be made to specific measurements by changing the size of flaps and gussets. A selection of leathers and welts is offered to make saddles even more special. The range of Concept adjustable saddles comes with changeable gullet bars, enabling the width to be altered as a horse changes shape.

The team at Hastilow Competition Saddles works closely with Society of Master Saddlers Qualified Saddle Fitters throughout the world to ensure its saddles are correctly fitted, thus giving the best chance of success.

Master Saddler and Master Saddle Fitter Ian Hastilow has more than 30 years’ saddle fitting experience and has taught saddlery and saddle fitting in the UK and the USA.

116 | EQUESTRIAN TRADE NEWS JANUARY 2020

THE SADDLERY PAVILION – SOLUTION SADDLES

STAND NUMBER:

J9.8

UK based saddle manufacturer Solution Saddles offers saddle fitters the opportunity to add its Smart saddle range to their stock, with no financial investment required.

Patented, fully flexible Smart saddles accommodate all back shapes – providing a long-term saddle solution for every horse, including those which are sensitive or difficult to fit.

With horse welfare, comfort and performance at the forefront of the Smart design ethos, saddle-fit can be easily adjusted throughout the season to ensure optimal performance.

BETA International’s Saddlery Pavilion provides the ideal opportunity for saddle fitters, and other interested practitioners, to see Smart saddles first-hand and find out more about the unique, flexible saddle system.

THE SADDLERY PAVILION – SPIRE LEATHER COMPANY LTD

STAND NUMBER:

J9.1

Spire Leather Company is celebrating its first year of trading at the Clayton Street Tannery, Chesterfield following the closure of Joseph Clayton & Sons in September 2018.

Spire’s high quality leather is sought after by cricket ball producers, distinguished shoemakers, top bridle and saddle makers, and leather goods manufacturers worldwide.

Ranges include traditional vegetable tanned, chromium and aluminium tanned leathers. Cordovan shell is also produced.

Equestrian leathers and products manufactured for the leathergoods industry will be on show, along with print plate for creating unique leather finishes. Bespoke orders are happily considered.

THE SADDLERY PAVILION – SABRE LEATHER

STAND NUMBER:

J9.4

Established in 1971, and now under new management, Sabre Leather is noted for producing quality English leather bridles and other tack. Its use of best English bridle butts is particularly valued by international customers.

Call at this stand to see Sabre’s innovative Cordoba headpiece bridles, plus a choice of traditional bridles, reins, stirrup leathers, girths, martingales, breastplates and headcollars.

Also of note – Sabre dressage, showing, jumping and general purpose saddles are being reintroduced.

WWW.EQUESTRIANTRADENEWS.COM

STAND GUIDE|ETN

THE SADDLERY PAVILION – IDEAL & WRS SADDLE COMPANY LTD

STAND NUMBER:

H9.5

August 2019 saw the completion of the 50,000th saddle made by this legend of British saddle-making.

Aptly, that saddle was a Patriot – a close contact mono-flap cross country saddle which is manufactured exclusively for Ideal customer Stirlingshire Saddle Fitters in Scotland. The milestone saddle was made by Ideal saddler Paul Edwards, who also made the first Patriot back in 1986.

Made from best buffalo BK hide, the saddle was embellished with contrasting grey stitching and lead patent front and back facings. Uniquely, the back-cantle piece is a piece of stingray. Finally, a 50,000th cantle plate was added.

Though many thousands more saddles have been crafted

by Ideal since the company’s foundation in 1964, this was the 50,000th since computerised records began in 2006.

Stirlingshire Saddle Fitters plans to loan the saddle to a deserving local rider in exchange for a blog about their exploits riding in it. So watch this space…

On display on the Ideal & WRS stand at BETA International will be key designs from the wide range of saddles available.

THE SADDLERY TRAINING CENTRE LTD

STAND NUMBER:

H11.3

The Saddlery Training Centre Ltd is listed on the Government’s Register of Approved Training Providers (RoATP) as an approved supporting training provider.

“We have apprentices enrolled on the Level 2 Leather Craftsperson and Level 3 Bespoke Saddler Trailblazer Apprenticeships,” says the centre’s founder Mark Romain MBE. “Our long-term relationship with Haddon Training continues and together we are able to offer these two apprenticeships throughout England.

“We are an approved satellite centre for The City & Guilds National Saddlery Skill Assessment Scheme and can support candidates wishing to gain qualifications. Level 2 and 3 in Bridle, Saddle and Harness and Flocking and Flocking Adjustment qualifications can all lead to enhanced skills and recognition of achievement. These qualifications are recognised by the Society of Master Saddlers and are necessary requirements for membership.

“Saddlers who are self-employed or working part-time may consider attending the New Entrants Training Scheme (a type of apprenticeship) or one of our specialised short courses. Training is also available in side saddle refurbishment and manufacture.”

EQUI COOL DOWN RANGE IS NOW AVAILABLE IN THE UK EQUI COOL DOWN LEG WRAPS

EQUI COOL DOWN HOCK WRAPS

UK Distributor

EQUI COOL DOWN DELUXE EQUINE BODY WRAP

Here at Highland Wear our aim is to ensure that you and your horse are kept at the up-most comfort and style throughout the year.

See our range at:

www.highlandwearuk.co.uk highlandwear.ltd@gmail.com CORRECT AT TIME OF GOING TO PRINT

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EQUESTRIAN TRADE NEWS JANUARY 2020 | 117

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THE SOCIETY OF MASTER SADDLERS

STAND NUMBER:

H11.4

The Saddlery Pavilion will showcase apprentices’ skills as they compete over the three days for top awards in the Society of Master Saddlers’ (SMS) competitions. Prize money has been donated by The Worshipful Company of Saddlers.

“Every year the competitions at BETA International just get better and better, with the standards rising all the time,” says Hazel Morley of the SMS. “It’s a great opportunity to provide a fabulous shop window for apprentices and trainees. Working in a tense, competitive environment really brings out the best in them and shows that we have the best saddlery training facilities in the world.”

Sunday’s competitors, who will make raised browbands and are training at the Saddlery Training Centre, are Hannah O’Neill and Zoe Hurst of Cirencester Saddlery, Gloucestershire; Gudrun Thuesen from David Dyer Saddlery and Rhiannon Thomas from Huw Thomas Saddlery.

On the Monday, second year Capel Manor College students Ruby Knights and Georgina Chapman will be joined by Jenna McCall and Tahia Hunt from the Kings Troop RHA and Saddlery Training Centre. They will make Irish martingales.

Tuesday will see first year Capel Manor students Caroline Munksgaard, Emese Barkta, Emma Kelly and Quyen Tu Vy make bridle headpieces.

The SMS will again display entries from the President’s Choice class at its National Saddlery Competition and invite show visitors to vote for their favourites. Entries are on a nautical theme.

The society and the Worshipful Company of Saddlers are supporting the BETA International Saddlery Pavilion this year. The area offers saddle and leatherwork companies the opportunity to put their products on the world stage as part of the 2020 show’s drive to support the saddlery industry.

Adds Hazel: “We’re delighted to give the Saddlery Pavilion our backing. The SMS wants to support its manufacturing members in every way it can and the pavilion gives them the opportunity to attend the show at very reasonable rates. It’s a great arena in which to showcase the high quality of their products.”

THE ULTIMATE MUZZLE

STAND NUMBER:

H7.5

The Ultimate Muzzle, launched in 2017, aims to make life more comfortable for dieting equines.

It’s the first muzzle of its type to have a leather head-strap for safety and no clips to get caught on fences. Higher at the front to prevent removal by rubbing, it has a rectangular mouth-piece which is larger for cobs and bigger horses to keep them satisfied and allow them to nibble hay if desired.

Large nostril holes allow for breathability and comfort, while a solid rubber chin-piece alleviates soreness. The Ultimate Muzzle fits loosely, so horses and ponies that have previously had problems with other designs are happy to wear it, says inventor Amanda Lennox.

Spare straps and fleece and sheepskin covers are available as extras.

To reduce waste, the muzzles are not individually bagged in plastic.

THE WIDE BOOT COMPANY Launched in September 2019, this exhibitor creates stylish equestrian and country footwear for those with a more muscular calf size.

STAND NUMBER:

E3.6

“Traditionally it has been very difficult to find attractive and comfortable boots in wider leg fittings at an affordable price point,” says director Bex Hayward. “And it can be a very disheartening experience with many settling for short boots and gaiters instead of the styles that they truly desire due to the high costs involved in ordering made-to-measure.”

The Wide Boot Company offers good quality boots for competition and everyday yard wear as well as statement fashion boots such as the Orla Spanish Boot in suede.

Bex says she’s passionate about listening to feedback from a section of the country community who have felt excluded by popular mainstream brands. “Everyone deserves to have beautiful boots!”

118 | EQUESTRIAN TRADE NEWS JANUARY 2020

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STAND GUIDE|ETN

TOGGI/CHAMPION Finest Brands International, home of safety wear brand Champion and clothing and footwear brand Toggi, unveils a new concept stand this year.

TREEHOUSE STAND NUMBER:

F6.1

STAND

Treehouse is the Helite air jacket NUMBER: distributor for the UK and Ireland; and the worldwide distributor for Aerochill cooling products.

Here you can see the latest in air jacket design – the Helite Air Jump.

Available in a full range of sizes, it’s compatible with Helite air shell inners, and complements the Helite Air Shell range. Helite are leaders in airbag technology.

Treehouse is a previous winner of BETA International Innovation Awards for Aerochill cooling boots and rugs, and Helite Air Shell jackets.

A 10% discount is offered on orders place at the show.

E3.3

Champion prides itself on dedication to rider safety, exceptional design, unrivalled performance and best quality, handmade, British manufacturing.

The brand has a reputation built on safety and has been a driving force in the design and development of protective riding hats and body protectors for over 40 years. Over this time, design and production technology has been refined and perfected to ensure products are based upon the most up-to-date, scientific safety research.

2020 marks the launch of a new era for clothing and footwear brand Toggi. With sustainability and performance to the fore, months of research and development have been happening behind the scenes.

The new Toggi Sport collection offers optimal performance pieces for equestrians. Every finishing touch and discrete detail has been considered to enhance wearer experience; this collection will not disappoint.

From Toggi Footwear comes the launch of a concise range of equestrian and country boots, benefitting from ergonomically enhanced design and performance details which guarantee the wearer superior comfort, all day, every day.

CONTACT Toggi Head Office T: 0113 270 7000 E: info@toggi.com W: www.toggi.com

Champion Head Office T: 0113 270 7000 E: info@championhats.co.uk W: www.championhats.co.uk

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TOPSPEC EQUINE LTD Discover special offers and new products from TopSpec, VetSpec and Equerry.

STAND NUMBER:

H6.1

Throughout February, there will be number of moneysaving promotions for end users and pallet deals to help retailers stock up on these great offers. Look out for special BETA International promotions.

USG GERMANY AND TEKNA Safety is the hot topic at this stand where German company USG has back protectors, BETA Level 3 body protectors, the EN certified Equiairbag and the latest helmets.

Here you can also catch up with Georg Kieffer bridles, Crosslander boots, RSL Riderstouch gloves and Haas brushes.

So come along to meet and greet CEO Stefan Schwanbeck and USG’s UK representatives.

STAND NUMBER:

M7.1

TopSpec Cool Balancer promotes muscle development and topline. It contains the levels of vitamins and minerals required to balance the diets of horses and ponies in light-medium work.

The show offer on TopSpec is a half price special promotion on TopSpec Cool Balancer running throughout February.

The last 12 months has seen the launch of TopSpec Performance Lite Balancer; while the VetSpec Super Premium dog food range now includes Puppy & Junior Salmon Formula and Healthy Dog Adult Salmon Formula.

Also joining the VetSpec range is Working Dog – Puppy & Junior Formula and Working Dog – Adult Formula.

A half price special offer on all 2kg bags will be promoted here with Puppy & Junior Formula, Puppy & Junior Salmon Formula, Healthy Dog Adult Formula, Healthy Dog Adult Salmon Formula, Calm & Focused Formula, Omega-3 Joint Mobility Formula, SuperLite Low Calorie Formula and SuperLite Senior Formula all included in the promotion.

Customers visiting this stand can also take advantage of a special offer on Equerry Cool Mash – with £2 off a bag.

VALE BROTHERS

STAND

Throughout last year, Vale Brothers NUMBER: was researching, developing and testing new products for the equestrian and pet markets. See the results here as several innovative lines are launched.

From Thermatex comes the new Eco rug manufactured using 50% acrylic and 50% recycled cotton yarn which holds a Global Recycled Standard (GRS) certificate. The use of cotton increases the rug’s wicking property, something for which Thermatex is renowned.

Another new product from this brand is the Eco fly rug. Designed for maximum horse coverage and protection, it’s the first of its kind to be manufactured from plastic water bottles.

M4.1

Said managing director, Katy Mickle: “We are looking forward to a busy BETA International with exciting offers and new products to promote.

“We are passionate about supporting the retail trade and are looking forward to catching up with both existing and new customers from the UK and overseas and explaining how we can support their businesses.”

CONTACT Katy Mickle T: 01845 565030 E: katy@topspec.com W: www.topspec.com W: www.vetspec.com W: www.equerryhorsefeeds.com

120 | EQUESTRIAN TRADE NEWS JANUARY 2020

The new Wembley Pro saddle from Jeffries Saddlery has a synthetic adjustable tree with a changeable gullet system. With Velcro knee rolls, it’s flocked with Jacob sheep’s wool. The attractive, hide-covered saddle also delivers on price.

Another launch well worth seeing is the Aura bridle.

The range is designed to create lightness and connection between horse and rider – all at a very competitive price.

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STAND GUIDE|ETN

WILDWASH

WESTGATE LABS STAND NUMBER:

Founded by Andrew and Jane Cooper, and driven by their passion for nature and the environment, WildWash specialises in natural skin and coat care products for animals.

The company started 15 years ago with a vision that its shampoo would match the quality of leading brands for humans. And, indeed, WildWash has achieved exceptional results.

Transparency is important here; a full ingredients list is provided for every product. 100% pure essential oils are used and there’s a guarantee that none of their products have been tested on animals – they carry the Leaping Bunny Cruelty Free logo to prove it.

WildWash is also kind to the environment with recycled bottles and lids and refill centres to help stop plastic waste.

G3.3

WALDHAUSEN GMBH & CO KG

STAND

For 21 years, Westgate Labs has NUMBER: been leading the field in sustainable parasite control by providing a range of horse health tests to target wormers only where they’re needed.

Now the company is taking the next step in environmental responsibility by unveiling a new range of retail packs in compostable pouches, featuring a unique zero waste design.

Once used, each kit leaves no waste behind for the consumer. All materials are posted back to the lab which enables Westgate to take accountability for the journey of the product from start to finish.

“In a few months’ time they will become fertiliser for tree planting in a nature reserve being established on our farm,” explains Claire Shand.

Four retail test kits are available for horse worm egg counts, pinworm tests, avian worm counts and a new faecal sand test for horses to help guard against the risks of sand colic. This test measures sediment levels in the dung and gives a quantitative measure of the level found to help identify threat and assess treatment efficacy.

Alternatively, retailers can sign up for Westgate’s direct to merchant scheme. This enables them to provide an own brand worm count service backed by Westgate’s trusted tests with sameday testing and results.

J7.5

STAND NUMBER:

K8.1

This famous German wholesaler is set to unveil some big changes.

Its ELT brand arrives at the show with a completely new look, fresh logo and even more updates for spring/summer 2020.

You can also see the autumn/winter 2020 collection including warm, fashionable winter jackets, mid-season breeches plus cosy hoodies in fir green, light blue, ocean and chocolate brown. A standout piece is a new boot with decorative lace at the front and rear zip.

Colour co-ordination between human and horse fashion remains as strong as ever at Waldhausen. So look out for beautiful new saddle pads, halters and tendon boots in matching hues – and new bridles with coloured leather parts and rhinestones to team up with ELT’s fashion themes.

Also on show will be an expanded Reflex hi-viz range.

The complete series is now available in signal yellow and black-silver reflective materials.

Saddle Fitting Introductory Courses 2020

· Hagerstown, USA – April 4 & 5 · Moulton College, UK – April 15 & 16 · Netherlands – April 27 & 28 · Moulton College, UK – October 26 & 27

www.mastersaddlers.co.uk (01449) 711642

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WOOF WEAR There are three short but sweet reasons to visit Woof Wear this year, says Ali Felton of this famous equestrian brand.

“One, we’re launching lots of new products in 2020.

“Two, we’ve got some great show offers.

“Three, we’ve got chocolate!”

STAND NUMBER:

K6.1

XIAMEN KINGTOM RUBBER-PLASTIC CO LTD

K9.1

Founded in 1996, this exhibitor uses extensive R&D to develop innovative rubber and plastic lines.

Kingtom branded products are used in many diverse industries such as automotive parts, transportation, electrical, health and sports. In addition, Kingtom supplies rubber flooring under the Kinddi brand.

With strong technical expertise, excellent quality and superior customer service, Kingtom maintains a global reputation.

With a focus on exploring new technologies and processes, it currently has 38 inventions and practical patents.

YOUR HORSE MAGAZINE

NOW AVAILABLE from £18

STAND NUMBER:

STAND NUMBER:

H3.2

This is the magazine brand for people with a passion for horses. Every month, Your Horse magazine and website are packed with ways for readers to improve their riding and confidence, gear reviews, feed and rider clothing, and advice on equine behaviour, grooming and care.

Your Horse runs the #Hack1000Miles challenge with thousands of riders signed up to hack their way to a happy healthier horse. Now heading into its fourth year, Hack members enjoy exclusive offers and competitions from the challenge’s sponsors.

In addition to the magazine, website, targeted email database and loyal social media following, every year Your Horse comes to life at Your Horse Live. The three day consumer show has over 400 trade stands, equestrian stars, masterclasses, expert advice and the chance for readers to get closer than ever to celebrities.

ULTRA POWER

STAND

STV showcases home-use pest control NUMBER: products ‘like the professionals use’ from its Ultra Power range.

Here you’ll find insecticide formulations and high-performance rodent control in formats that are a safe and easy way for end-users to get on top of even the most serious pest problems. The range includes new delivery formats for ultra-fast control of target pest problems in homes, stables and commercial premises.

Knockdown insecticides for flies and wasps are complemented with indoor and outdoor traps designed to control big fly problems in and around barns and stables.

The Big Cheese Ultra Power covers the full range of control methods – catch and kill, bait and kill, repel and catch alive – so end-users can choose the way they keep rodents out of feed. The range features a single-feed bait for the amateur market and performance tested ultrasonics.

M8.1

VISIT US AT STAN D G2.1 THE ULTIMATE REFERENCE GUIDE FOR RETAILERS TO ORDER T: +44 (0)1937 582111 Published by the BETA Group

CORRECT AT TIME OF GOING TO PRINT

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Rhinegold Capri 50gsm Fill Outdoor Rug

600 Denier, waterproof, ripstop breathable outer, 50 gsm polyfill with nylon lining. Double chest straps, shoulder pleat, cross over surcingles, leg staps and tailguard.

Trade Price: £18.90

Product Code: 617 Colour: Pink Abstract Sizes: 4’6” TO 7’3”

Pack of 10 Haynets 36” Haynets in solid colours, packs of 10.

Product Code: 349 Colours: Black, Red, Royal, Raspberry, Purple Size: One Size

Great Value!

Clearance Price: £10.00

Factory Clearance!

Rhinegold Chicago Quilt

100gsm polyfill, multi-adjustable chest fastening and cross over surcingles.

Trade Price: £16.00

Product Code: C631 Colours: Navy, Grey, Red Sizes: 4’6” TO 7’3”

Feed Scoop

Factory Surplus!

Product Code: 3015 Colour: Purple Size: One Size

Clearance Price: £1.95

Rhinegold Boston Leather Front Zip Paddock Boot

Navy to Clear!

Rhinegold Thor Outdoor Rug

1000 denier, waterproof breathable outer, heavyweight 350gsm polyfill with breathable nylon lining, double chest straps, cross-over surcingles, legstraps and strengthened surcingle guides.

Product Code: C664 Colour: Navy Sizes: 4’6” TO 7’3”

Colour Clearance: Was £29.50

Elasticated sides give great range of movement and comfort with non-slip traditional moulded rubber soles.

Product Code: 805 / Z805 Colour: Brown Sizes: Adults 6-11 / Childs 10-5

Clearance: £25.00 Brown to Clear! Colour Was £16.90 £14.90

Not a Snowhill customer?

If you wish to place an order or receive our full trade catalogue please call/email the sales office for a trade application form.

T: 01243 672323 | F: 01243 672424 EQUESTRIAN TRADE NEWS JANUARY 2020 | 3 E: sales@snowhill.ltd.uk | www.snowhilltradesaddlery.co.uk

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Trust

Laura Collett

Harry Charles

Lottie Fry

F I V E S TA R F O R T H E B E S T P E R F O R M A N C E W O R L D W I D E For more details please call our Nutritional Advice Line: 0800 373 106 or email info@naf-uk.com

naf-equine.eu/uk