ETN - Equestrian Trade News - May 2016

Equestrian Trade News

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

GUESTS IN OUR GARDENS

May 2016 Volume 40, No 5 Monthly

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t

Why you should stock wild bird food

T h e Vo i c e o f t h e E q u e s t r i a n I

HOME COMFORTS

PLUS • Supplements that sell • Better business tips • AMTRA accredited SQP CPD feature on calmers 2017

NEC, EC, Birmingham, UK 22-24 January www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

Stable yard Spring clean Electric fencing explained

... the magazine for the industry, about the industry, by the industry

EVERY responsible horse owner has a preferred brand of feed.

And changing from that brand is a leap of faith many are unprepared to take.

At every turn, I keep hearing how more feed companies are selling directly to yards. And not just racing yards; but livery yards, training yards and riding schools.

While the appeal of shifting tonnage is clear, do they ultimately risk losing sales by cutting out the retailer? Even the biggest yards can surely only expect a delivery every four weeks or so. So what happens when a consumer buys a new horse, runs out of feed, needs something different/extra or the feed room floods?

Then where do they turn? Ah, yes, the local feed merchant who’s always so obliging. But when he or she is only earning £1 a bag from a supplier who’s also selling directly to his former customers, where’s his motivation to order in the odd bag or two?

And the consumer's only option? He or she is forced to buy another brand; and having tried it, may well like it and continue to buy it.

So be careful what you wish for, big suppliers. Make it too easy for consumers to sample other brands – and they may well make the switch.

Liz Benwell

NEWS.................................................................... 4 PRODUCT NEWS................................................. 11 PEOPLE............................................................... 17 ETN REPORTING Headlines from five, ten, 20 and 30 years ago.... 18 BRITISH TEAMS Who’s backing the Brits?.................................... 20 LEGAL DIGEST Time off in lieu.................................................... 25 SMALLHOLDING

COVER STORY

Feeding garden guests....................................... 26 Product gallery................................................... 28 BETA MEMBERS’ PAGE....................................... 31 RETAILER PROFILE Meet Newcastle Equine Laundry & Saddlery...... 32 PADDOCK & STABLE

COVER STORY

Electric fencing explained.................................. 34 Why the future’s bright for Faulks & Cox........... 36 Home comforts: product gallery......................... 38 RELOCATION DIARY Trilanco’s new HQ takes shape........................... 41 SUPPLEMENTS & BALANCERS

COVER STORY

Product gallery................................................... 42 SQP CPD nutrition module.................................. 46 Equestrian Trade News

MY dogs love Lily’s Kitchen food, while I admire the company’s marketing techniques.

With almost every delivery comes a personalised note, canine massage tips or suggestions for a doggy picnic. During Wimbledon fortnight, a free tennis ball arrived with the dog food. Last time, we were treated to a pack of degradable poo bags.

It always makes me smile, and for no more than the cost of a few pence.

MAY 2016

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

COUNTY COURT JUDGMENTS............................. 50 Equestrian Trade News

IT’S bound to happen. You’re serving a customer in store when the phone rings. But please don’t drop the customer at the counter like a hot coal, pick up the phone and get involved in a long conversation with the caller. That happened to me the other day, and I felt completely unwanted and unloved as a customer…

If you’re on your own in the shop, asking for the caller’s details and promising to call them straight back is surely the most customer-friendly option. In fact, common courtesy dictates that the customer who has made the journey to your shop deserves your full attention.

CONTENTS

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Equestrian Trade News

Editor’s Comment

FRONT COVER: This month we look at the benefits of stocking wild and garden bird food. The wonderful image of the robin featured on our front cover is courtesy of Marriages Specialist Foods. Find out more about the company’s latest bird food innovation under its Honeyfield’s brand at www.honeyfieldswildbird.co.uk – and see the smallholder feature in this issue of ETN.

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

GUESTS IN OUR GARDENS

May 2016 Volume 40, No 5 Monthly

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

Why you should stock wild bird food

T h e Vo i c e o f t h e E q u e s t r i a n I n d u s t r y

HOME COMFORTS

PLUS • Supplements that sell • Better business tips • AMTRA accredited SQP CPD feature on calmers 2017

NEC, EC, Birmingham, UK 22-24 January www.beta-int.com

Main Sponsor

ETN is the official media partner of BETA International

Stable yard Spring clean Electric fencing explained

4

News

National distribution deal for fast-growing feed company EQUINE feed and herbal supplement specialist Thunderbrook Equestrian has agreed a distribution deal with wholesaler Armstrong Richardson.

It was brokered at BETA International 2016 where Thunderbrook Equestrian was exhibiting.

Distribution via Armstrong Richardson gives retailers nationwide access to products from the fastexpanding, Norfolk based company.

Thunderbrook Equestrian’s rapid growth over the past 18 months has seen its number of UK stockists increase from 30 to more than 500.

“We have steadily grown to be one of the main horse feed businesses providing a feeding solution for the metabolically challenged horse,” said founder and managing director Dr Deborah Carley.

“Feeding healthy horses with the correct diet is also important, preventing problems before they occur,” she added.

“And that’s why more and more owners of leisure and competition horses are turning to our feeds too.’’

Thunderbrook Equestrian products are also available to the trade from Bones South West, H G Gladwell & Sons, H M Scarterfield, Henry Cole & Co and Mears Animal Feeds - as well as Armstrong Richardson.

• Thunderbrook has just launched Daily Essentials balancer. Find out more on page 42.

New home for footwear brand EQUESTRIAN and countryside footwear supplier Kanyon Outdoor has moved into new, larger premises.

The 10,000 sq ft building in Wellingborough, Northamptonshire houses a warehouse, offices and a laboratory.

Kanyon Outdoor is part of the Tripal Group which sold more than two million pairs of footwear across its various brands last year.

The company was established in 1995 by three friends with a background in safety and military footwear production.

The three current directors Mark Burman, Simon Poole and Michael Turner (pictured left to right) are all related to the founders and represent the next generation.

Recently, the company has begun designing and sourcing bespoke footwear that can be branded for customers.

COMING SOON: ETN reveals the UK equestrian industry’s oldest companies. And this, of course, could include retailers and distributors as well as manufacturers.

If you’d like to tell us the date your company was founded, please email editor@ equestriantradenews.com TOUR TAKES SAFETY TO RIDERS: The Harry Hall Serious About Safety tour hit the road last month. Working from a horsebox converted into a mobile safety centre, staff from Matchmakers International’s brand are offering free riding hat and body protector checks. The tour will visit more than 30 saddleries, often in conjunction with stores’ open days, as well as shows. It continues all summer.

On board Harry Hall’s safety centre consumers can win prizes via quizzes, pick up goody bags and find out about the latest safety ideas and hat standards.

Harry Hall added a high visibility range to its hat and body protector collections last year. “The Serious About Safety tour is a logical next step to educate busy riders about safety, right on their own doorstep,” said sales and marketing director Rachel Bowles.

Staff manning the tour horsebox have been trained to fit riding hats by Matchmakers International account manager Rob Carter who is BETA trained. Retailers’ staff also get involved when the tour comes to their stores.

ADVERT INDEX

Equestrian Trade News Stockeld Park, Wetherby, West Yorkshire LS22 4AW Tel: 01937 582111 Fax: 01937 582778 – Sales Email: sales@equestriantradenews.com Website: www.equestriantradenews.com Publisher: Equestrian Management Consultants Ltd Editor: Liz Benwell Email: editor@equestriantradenews.com Tel: 0345 6185007 Advertising Sales: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111 Fax: 01937 582778 Advertising Copy: Nicki Lewis Email: sales@equestriantradenews.com Tel: 01937 582111

MAY 2016 EQUESTRIAN TRADE NEWS

Subscriptions Distributed on a controlled-circulation basis to the retail trade. Paid-for annual subscriptions are £39.95 (UK), £73.00 (Europe), £86.00 (rest of the world).

The magazine is independent of all groups.

Editorial views expressed in ETN are not necessarily the official view of any organisation or group.

Copyright: All material is copyright Equestrian Management Consultants Ltd. Design & Print: G.H. Smith & Son, Market Place, Easingwold, North Yorkshire YO61 3AB Tel: 01347 821329 Fax: 01347 822576 Email: etn@ghsmith.com Web: www.ghsmith.com ISSN 1462-9526

Agrihealth...........................................................39 Allen & Page.......................................................29 Animalife..............................................................3 Battles...........................................................8 & 15 Blacks Solicitors...................................................50 Botanica International Ltd....................................16 Classified.............................................................49 Charles Owen......................................................19 Dodson & Horrell Limited.....................................23 Equiport Distribution............................................12 Faulks & Cox Ltd..................................................33 Fynalite...............................................................39 HorseFirst Supplements........................................45 HorseHage..........................................................24 Jama Corporation Ltd...........................................10 Jenkinsons Equestrian............................................9 Lintbells Equine...................................................13 Marriages Specialist Foods Ltd.............................27 Mirrors for Training Ltd........................................38 MSD Animal Health.............................................44 NAF..............................................................7 & 21 One-K.................................................................30 Saracen Horse Feeds......................................... OBC SEIB......................................................................5 Sherwood Forest................................................ IFC Snowhill Trade Saddlery......................................IBC L S Sales (Farnam) Ltd..........................................17 Thunderbrook Equestrian.....................................11 TopSpec..............................................................43 Web Directory.....................................................49

www.equestriantradenews.com

5

News

Christmas deliveries?

Where’s the fun in that?

CHRISTMAS 2016 could be the first year of Christmas Day deliveries, retail experts are warning.

“Deliveries are becoming as important as price in the battle to win customers and keep them loyal,” David Jinks of couriers Fastlane International told ETN. “Retailers who think it’s OK to say on 17 December that orders might not arrive in time for Christmas could lose £1,000s in sales,” he added.

However, when we ran the story on ETN’s e-newsletter, the idea of seasonal shopping so close to the wire didn’t go down well with everyone in the trade.

“Christmas Day delivery? Have you all gone mad?” said manufacturers’ agent Tiger Davies.

“Let’s have just one good party a year, close the doors, batten down the hatches, cook the bird, get out the booze, even go to church and sing a few hymns. Surely we can’t be that greedy... has anybody heard of FUN?” Clearly retailers placing pre-Christmas orders with Tiger should get them in early!

Suppliers win Queen’s Awards LINTBELLS, maker of YuMOVE equine and pet supplements, received a Queen's Award for Enterprise in the Innovation category.

The company was established in 2006

by John Howie and John Davies who were determined to find a solution for John Davies’s chocolate Labrador Charlie’s reduced mobility.

Lintbells now employs 45 people near Hitchin in Hertfordshire and exports to more than 15 countries.

Find out more about Lintbells’ Skin & Coat supplement for horses on page 43.

Meanwhile Probiotics International has been awarded the Queen’s Award for Enterprise for a second time in the International Trade category.

The manufacturer of Protexin has made products for the veterinary, human, agricultural and equine market for more than 25 years.

We’re backing bridleways, says supplier BRIDLEWAY Equestrian is supporting the British Horse Society’s (BHS) Ride Out UK Week later this month (May).

Formerly known as Access Week, Ride Out UK Week aims to encourage equestrians to explore safe places to ride or drive and share them with others. It happens on 28 May to 5 June.

Bridleway Equestrian is promoting Ride Out UK Week via its 68 stockists. The initiative will also raise money to preserve bridleways.

“We’ll be handing out maps in stores and putting these on our website so riders can enjoy local routes and participate in the fund-raising events which we hope will help the BHS on its ambitious campaign to keep bridleways open,” said Louise Ainge of Bridleway Equestrian.

Find out more at www.bhs.org.uk/rideoutukweek

www.equestriantradenews.com

2017

NEC, EC, Birmingham, UK 22-24 January www.beta-int.com

BETA International news…from ETN…official media partner… BETA International news…from ETN…official media partner…

Main Sponsor

BETA International news…from ETN…official media partner…

6

New names to exhibit

MORE than 70% of stand space at BETA International 2017 has already been taken by companies from the UK and overseas.

“With nine months to go until next year’s trade fair, things are continuing to gather momentum at an incredibly positive rate,” said BETA International sales manager James Palmer.

“This puts us in a fantastic position and allows us to consolidate and shift up a gear as we move forward into the second half of the

year.”

New faces set to appear at BETA International 2017 include Peter Horobin Saddlery, from Australia, Stiefel, Innopha GmbH, from Germany, Nacri Naturalis, from France, MIT Surgical, from Pakistan, and UK companies HUF Designs, Alice Reins and Horse Empire.

Neue Schule is the main sponsor of BETA International 2017.

Two chosen charities named BETA International 2017 will support two chosen charities.

They are Riding for the Disabled Association (RDA), which is dedicated to improving the lives of people with disabilities through the provision of horse riding and carriage driving.

And HorseBack UK, an organisation that was set up to help military personnel suffering from complex trauma, acute psychological injury and amputation through equine-assisted rehabilitation.

Both organisations will enjoy a powerful presence at the trade fair, where visitors and exhibitors can find out more about their work and discover ways in which they can support the organisations’ work.

“We are extremely pleased that RDA and HorseBack UK have agreed to become our chosen charities,” said BETA International organiser Claire Thomas.

“They are each highly regarded and work closely with horses to help people with specific needs.

Where and when

BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition. The 2017 show takes place at the NEC, Birmingham, from 22 to 24 January.

MAY 2016 EQUESTRIAN TRADE NEWS

“The equestrian industry’s leading B2B show offers both charities the ideal opportunity to highlight their work to members of the trade.”

RDA chief executive Ed Bracher said: “We are delighted to have been chosen as the charity partner for BETA International.

“It’s a great way for us to raise awareness of our work among industry leaders and equestrian companies attending the event.

We are very grateful to the show organisers for supporting us in this way.”

HorseBack UK operations manager Jay Hare said the charity was extremely excited to be selected.

“This partnership will allow us to reach a wider audience and raise much needed funds to continue our work,” he added.

“The charity’s horses have helped more than 500 individuals move forward with their lives over the past seven years. BETA International will allow our work to help those who have sacrificed so much for their country to continue.”

How to get involved ETN is the official media partner of BETA International. So we’ll keep you posted with all pre-show developments on these pages in every issue.

Our bumper BETA International official preview appears in the January 2017 issue of ETN. For details, speak to Nicki Lewis on +44 (0)1937 582111 or email nickil@beta-int.com For information about exhibiting at next year’s show, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com

www.equestriantradenews.com

7

C ell PRO TM

Bloody Good Vits and Mins

SALES Get ready to maintain sales at peak performance levels with the launch of NAF’s Five Star PROCell - Sales are going to be bloody good!

Supported

by National advertising campaign NAF’s veterinary and nutritional specialists have developed PROCell as an appropriate and effective nutritional solution to help optimise horses’ performance levels.

PROCell is iron rich and fortified with vitamins and minerals to maximise training and performance potential and has the added immune system support of yucca and echinacea.

Feed NAF Five Star PROCell to maintain peak performance.

For more details please contact your NAF Area Sales Manager, or the NAF Sales Office on 01600 710726 or email info@naf-uk.com

www.naf-equine.eu/uk

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MAY 2016

News

NEWS IN BRIEF • PETS at Home decided not to appoint Graeme Jenkins as its chief financial officer after all last month. The announcement followed media reports of an investigation into supplier payments at Australian department store Target where he was finance director. Pets at Home, which owns equestrian retailer Ride-away, has named Mark Adams as interim chief financial officer • EVENT rider James Sommerville has secured sponsorship from British Horse Feeds, the maker of Fibre-Beet. North Yorkshire based Team Sommerville Eventing began using the fastsoaking conditioning feed in 2012 and are now big fans.

“Fibre-Beet is a product we use in large amounts and one we can truly recommend,” said James, pictured (right) with Will I’Anson of British Horse Feeds.

• R & R COUNTRY is supporting a new showing series for rescued horses and ponies. The retailer, with stores at Melton Mowbray and Selby, is the main sponsor of the Hope Pastures Rescued & Re-homed (R & R) Showing Series. Other sponsors are Horseware, Global Herbs and Rosettes Direct. The series includes monthly ‘virtual’ (Facebook and web) qualifiers as well as qualifiers 'in the flesh' at local shows. Anyone who has rescued or re-homed an equine can enter.

8 • COUNTRYWIDE and Dodson & Horrell have joined SEIB, Snowflake bedding and Solution Saddles as sponsors of the Trailblazers Championships. The competition series culminates in a championship show for grass roots riders.

• THE Tackle & Guns Trade Show is to move from Stoneleigh Park, where it’s been held for the past 16 years, to the Ricoh Arena near Coventry. The new dates are Sunday and Monday, 11 and 12 September. The move to the Ricoh Arena will come with cost savings that will be passed on to exhibitors through reduced stand prices, say the organisers.

• TRILANCO has made it into the London Stock Exchange’s 1,000 Companies to Inspire Britain report for a second consecutive year. The report lists the UK’s fastest growing and most dynamic small and medium sized businesses (SMEs). To be included, companies must show consistent revenue growth over a minimum of three years and significantly outperform industry peers.

• THE KING'S Troop Royal Horse Artillery is to perform at the 2016 Royal Three Counties Show on 17 - 19 June. It will be the only opportunity this year to see the troop outside of Continued on page 9 London.

9

News

Good diet and exercise “help reduce head injury” A RIDER’S diet, fitness and hydration – as well as wearing a helmet - can help reduce head injury in a fall.

Headwear safety expert Roy Burek made the point while welcoming the FEI’s involvement in a conference on concussion across all sports.

Representatives from the FEI (the international body for equestrian sport) will join figures from the International Olympic Committee, FIFA (football) and World Rugby for October’s conference in Berlin.

“Concussion is still the major cause of head injury for equestrians, but the complexity of the problem means that it won't be solved easily or that it will take just one solution,” said Roy, managing director of helmet manufacturer Charles Owen.

“It's impressive to see the FEI take a leading role in making riders more aware of concussion and things that can be done to prevent it.

“Clearly the best way to minimise head injury is to wear a riding helmet that meets multiple safety standards. But there is also evidence that good diet, good hydration and good exercise will help reduce injury.”

Roy added that funding from the NFL (the American Football League) was enabling Charles Owen to explore these areas further.

“Our research is multi-faceted,” he said, “focusing on ways that we can make helmets better at reducing concussions.”

The Fifth International Consensus Conference on Concussion in Sport is on 27-28 October, 2016 in Berlin, Germany.

Delegates will collect and summarise new, evidence-based research covering all aspects of concussion. These include definition, management, investigations, treatment, return-to play protocol, prevention and knowledge transfer.

It’s then hoped to agree a consensus statement on concussion in sport, outlining protocol for the care of injured athletes, including riders.

Dressage relaxes riding boot rules BRITISH Dressage (BD) has loosened up on which riding boots competitors may wear.

Provided they’re in conservative colours and muted tones, pretty much anything goes. As well as long boots, short styles may be worn with gaiters of the same leather.

“This new rule means that the hat, jacket and boots rules are all in alignment and the emphasis for judges will be on the horse’s training and way of going rather than policing what riders are wearing,” said BD in a statement.

• AMERICAN sportswear brand Under Armour has kitted out more than 1,500 employees of Team Godolphin. It has produced clothing for jockeys and trainers working for Sheikh Mohammed’s thoroughbred racing and breeding operation across four continents.

• FEED company TopSpec is to sponsor the British Show Pony Society (BSPS) Working Hunter Pony classes at this year’s Royal International Horse Show.

• A TOTAL of 43 different countries will be represented in the Olympic and Paralympic equestrian competitions at Rio 2016.

Five nations have Olympic competitors for the first time Chinese Taipei and Qatar for showjumping, the Dominican Republic and Palestine for dressage, and Zimbabwe for eventing. Uruguay is sending its first para-dressage to the Paralympics. www.equestriantradenews.com

News

JAMA

10

Conference now “essential event” for feed industry

CORPORATION Know what you wear

NEW TO THE UK PERFORMANCE THROUGH QUALITY

ic list a re th ns i w rgi ar a & e tw od m SA o r, fo o e U rope ippe g y h t i t l d Eu nt Z ua s an d in in on q o t t n r p h s F n i a i l Hig e po d br ng fa cer, n, S i e er c io ges La • tur pri blish grow ur, Fash n c p a fa ra , , nu Est ada Jodh cker dult a f n u m A • Ca ge o t, M to he e t h o n Ra k Bo roug from ervic r s th • ct Wo dler ire mer d o Tod plied cust p • nt Su lle e c • Ex •

www.jamaoldwest.eu.com

To become a stockist of this superb collection of footwear contact; Sarah Franklin - 07454 646604 Email; rideandstyle@hoofprint.co.uk Jama Corporation (P) Ltd, Zweigniederlassung, Stefan George – Ring 29, D-81929. Munich. Germany.

T : +49/(0)89/309040-180 Email: eusales@jamaoldwest.com

Speakers at the 2016 BETA Feed Industry Conference were, from left, Claire Williams, James Pheasant, Hannah Adams, Dr Mark Dunnett, Dr Pat Harris, Chris Gordon (BETA feed committee chairman), Dr Lynn Hillyer, John McEwen and Karen Pratt. Katie Williams, not pictured, also gave a presentation.

BETA feed assurance schemes – including BETA’s latest feed approval mark - topped the menu at its sixth annual Feed Industry Conference.

A diverse audience of 123 delegates, representing many of the UK’s equine feed and supplement companies, arrived at the Windmill Village Hotel, near Coventry, to hear the latest news and developments in this fast-moving sector.

“The conference was a tremendous success and we saw plenty of new faces, perhaps reflecting the growth in our feed membership,” said BETA executive director Claire Williams.

Karen Pratt, of the Food Standards Agency, was first off the mark, setting the scene with a detailed update on animal feed legislation.

Representatives from the world of equestrian sport shared their own perspectives on medication control. John McEwen, of the FEI (Fédération Equestre Internationale) took a look at the approach to rules and regulations surrounding doping, while Dr Lynn Hillyer, veterinary adviser to the British Horseracing Authority, followed suit by focusing on racing’s anti-doping rules.

Solicitor James Pheasant, of Burges Salmon, provided a legal perspective on prohibited substances, before analyst and toxicologist Dr Mark Dunnett, of IEN (Independent Equine Nutrition), revealed the findings of his NOPS testing review, which ran from June 2015 to March 2016.

Hannah Adams, of BETA NOPS scheme auditors KIWI PAI, provided a summary of non-conformances. Then BETA’s Claire Williams put the same subject under the spotlight, focusing on the changes to the code such as pre-requisite schemes, classifications and substance inclusions and exclusions.

Dr Pat Harris took to the podium to lead two presentations.

First was the Advancing Equine Scientific Excellence initiative, part of the British Equestrian Federation’s equine development portfolio which seeks to advance scientific excellence through collaboration between members of the equine industry, research institutes, colleges and universities.

She also examined the issue of gastric ulceration in horses and ponies, looking at whether nutrition could be considered the cause or cure for this painful condition.

This led smoothly into Dengie nutritionist Katie Williams’s presentation introducing BETA’s latest feed approval mark, which has been devised for products suitable for equines prone to equine gastric ulcer syndrome (EGUS).

The annual conference is open to everyone who works in the feed industry, including manufacturers, distributors, retailers, nutritionists and university lecturers.

“Our topical presentations and expert speakers, coupled with fantastic networking opportunities, have seen the conference become an essential event on the business calendar,” said Claire Williams.

www.equestriantradenews.com

11

Product News

Affordable show ring elegance THE new Elegance show jacket from Just Togs retails at under £120 - yet it’s packed with design detail.

Made from Just Togs’ two-way stretch fabric, with a neat nonstretch look, it offers maximum comfort and movement.

The traditionally tailored design is augmented with black crystals scattered on the collar and back waist panel. Crystal front-fastening buttons and matching cuffs complete the glamorous touches.

The Elegance jacket is cut to sit at just the right length when in the saddle. It has one rear vent, is hand washable and sufficiently durable to stand up to the rigours of the show circuit.

It’s available in black or navy, and a range of children’s or adults’ sizes retailing at around £99 and £119 respectively.

Horse trials hosts feed relaunch

MOLLICHAFF relaunches its three complete feeds at Badminton this month.

Free samples and £1 vouchers will be offered to consumers visiting the HorseHage stand during the horse trials on 4 – 8 May. The Mollichaff products now come in fresh, colourful packaging and new sack size of 15kg.

The Mollichaff Complete range covers three fibre-based complete feeds. There’s Mollichaff HoofKind for horses and ponies prone to laminitis, Mollichaff Calmer for nervous or excitable equines and Mollichaff Condition for encouraging weight gain.

When fed at the recommended amounts, the products can be used as the sole bucket feed. Each contains a broad spectrum vitamin and mineral supplement and requires only good quality forage to be fed alongside it.

“The new packaging has been designed to catch the eye and differentiate Mollichaff complete feeds from the Mollichaff range of chaffs, as we felt that many people were confusing the two ranges,” said Chris Tar of HorseHage.

To celebrate the relaunch, one bag from the new range contains a ‘golden ticket’. The lucky finder will win a pair of VIP hospitality tickets for the Horse of the Year Show (HOYS) on Friday, 7 October.

£100 to be won In addition, a retailers’ competition offers £100 to the stockist with the best in-store display featuring the Mollichaff Complete range.

There’s also a consumer photo competition to win product on the HorseHage and Mollichaff Facebook page.

The relaunch is supported with national and regional advertising.

New point-of-sale items, such as brochures and posters, are available for retailers.

See page 24. www.equestriantradenews.com

12

Product News A pony fit for a queen BREYER model horses’ distributor DKL is encouraging retailers to join them in celebrating The Queen’s 90th birthday.

The model of Her Majesty’s fell pony Carltonlima Emma makes the perfect centrepiece to mark the occasion.

The 1:9 scale model from Breyer’s Traditional collection is created exactly in the likeness of the royal equine – as can be seen from the photographs.

Breyer will donate a portion of the proceeds from the sales of Carltonlima Emma to the Fell Pony Society. (Photo: Bob Langrish)

New feed has zero tolerance to calories TOPCHOP Zero – new from TopSpec - is designed for overweight horses and ponies needing an exceptionally low-calorie source of mature forage.

Such equines can pick away steadily at TopChop Zero when they no longer have access to grass, hay or even haylage.

And by doing so they receive a supply of fibre to the microflora in their hindgut during periods when otherwise there would be no forage supply; for instance from late evening until morning stables. This is of huge benefit to a horse’s digestive health.

The formula for TopChop Zero was developed at the Middle Park Equine Research Unit. It’s approved by the nutritional team for use in most horses.

Made from British chopped oat straw, it has added apple flavour and mint to enhance palatability. An extremely low level of soya oil is sprinkled on to reduce the ‘fly-away’ nature of the product while added limestone improves calcium levels.

TopChop Zero has a particularly low digestible energy (DE). At 4MJ/ kg, it’s considerably lower even than very late-cut meadow hay which typically has a DE of 7-8MJ/kg.

It does not contain any molasses or other sugar coating. ‘Nonheating’ and dust-extracted, it’s also exceptionally low in sugar and starch including fructans.

TopChop Zero is ideal for: • Overweight horses and ponies.

• Horses and ponies that have to eat haylage that is too ‘rich’ for them, often resulting in loose droppings.

• Overweight horses and ponies prone to, being treated for or recovering from laminitis.

Weight control This new product can be considered an ‘empty calorie’ fibre source to extend forage yet reduce overall nutritional intake.

If either weight control or a reduction in overall forage nutritional quality is needed, the best way to feed TopChop Zero is to place a suitable amount (usually between 200g and 1.2kg) on its own in a feed container and dampen lightly (350mls water/200g chop).

If this is left in the stable, most horses and ponies will pick at it after they have eaten their forage (often hay).

When fed to bulk up a feed and lessen the risk of horses bolting their feed, approximately 1 level Stubbs scoop of TopChop Zero per feed is sufficient.

However it’s quite acceptable to feed as little as a handful of chop to a horse or pony with access to ad-lib forage in the form of grass, haylage or hay.

TopChop Zero has an RRP of £7.50 for a 12.5kg bag.

See page 43.

Whisk ‘em away THE Rider Fly Whisk from Moorland Rider provides a traditional means to keep horse and rider fly free during ridden exercise.

The whisk has a soft, synthetic hair swish and soft rubber grip handle. It doubles as a riding whip too.

The product comes in purple, silver, red, brown, black or navy with an RRP of £14.95.

MAY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

T 01462 790886 E equine@lintbells.com

SKIN & COAT The unrivalled formula for the healthiest skin and a fine, glossy coat NOURISHES HEALTHY SKIN PROMOTES HEALTHY COAT AND SHINE CALMS SENSITIVE SKIN

“I am delighted with your Skin & Coat supplement – there is a clear difference between my five event horses that are on it and the others who aren’t, their coats are gleaming!”

Alice Dunsdon, CCI**** Eventer “I could see the difference straight away, really pleased with my horse’s skin and coat condition when being fed Yumega!”

YUMEGA contains specially selected Golden Flax oil, providing the highest possible levels of natural Omega 3 to improve coat condition, providing a rich, natural show ring shine.

Carefully selected Starflower is a rich source of the Omega 6 fatty acid, GLA, helping to soothe sensitive skin and support the natural skin cycle to replenish skin health and condition.

Ms S Fairburn 100% Pure Salmon Oil is rich in Omega 3, EPA & DHA, helping to calm sensitive and itchy skin.

Added antioxidant, Vitamin E, from natural plant sources neutralises free radicals to support the natural defences of your horse’s skin.

www.lintbellsequine.com

14

Product News Poultice made perfect

Swedish brand has skirts for riders

FANS of the K L Kaolin Poultice will be delighted to hear that it’s back in stock – and available now from The Animal Health Company.

Three sizes are available, a handy 150gm pouch plus 1kg and 4kg re-sealable tubs.

This highly effective, natural product can be used to achieve all that’s beneficial from a traditional poultice, including easing stresses and strains following hard work.

Popular with competitors, the K L Kaolin Poultice is quick and easy to use. It also stores well in the re-sealable tubs ready for when it’s next needed.

So jockeys can kick on…

THE Malton Jockey Boot joins Tuffa’s growing collection of footwear and accessories for race riders.

The synthetic patent boot has a Texon insole, half leather inner sock and full-length rear zip for easy fitting.

Each pair weighs just 0.48kg and is designed to be slim fitting.

Malton Jockey Boots come in sizes one to ten in black/maroon with black/royal and black/black due soon. The RRP is £79.99 per pair.

Best bed for laminitics says vet A VET has endorsed the benefits of Sorbeo Horse Bedding for horses and ponies with laminitis.

“Sorbeo is the best bed for laminitics – it is supportive, yet soft which is ideal for chronic or acute sufferers,” says Donald McLean BVMS MRCVS, partner at Aberlour Veterinary Centre near Aberdeen.

The wood pellet bedding moulds itself into the hoof and around the frog to create a supportive ‘cake’. This gives relief to laminitic feet and so reduces pain, he explained.

Sorbeo is made from sustainable spruce pine premium grade timber from Scotland’s forests.

The spruce pine is slowly roasted over several days at a relatively low temperature to retain absorbency and the natural antiseptic qualities of the pine, say the makers.

Provided the bedding is kept clean, it’s also useful for warding off conditions such as thrush.

MAY 2016 EQUESTRIAN TRADE NEWS

UHIPWEAR has developed a collection of skirts for riders and outdoor folk.

The weatherproof garments have zips back and front. They can be teamed up with the labels’ other outdoor clothing offerings.

Ulrika Falkman, who founded the Swedish brand in 2011, explained how she came up with idea.

"I feel the cold, but I want freedom of movement when I’m active...riding the horse, walking the dog, riding my bicycle or playing with my kids. So I developed clothes that I have searched for but not found.”

The UhipWear collection also includes long coats, short jackets and liners [mid layers] designed to withstand rain, wind and dirt.

The lightweight garments are filled with synthetic down from Dupont.

Zips attach one piece to another to create the feeling of wearing only one garment. Or each coat, jacket, skirt and liner can be worn separately.

Skirts and coats have elastic straps and press-studs on the inside to secure them to the legs to avoid flapping in the wind while riding.

A UhipWear protected design feature is ’downfoldable’ sleeves on jackets and coats to avoid frozen or wet hands.

Top rider develops new breastplate GERMAN event rider Ingrid Klimke has been working with Passier saddlers to develop a new type of breastplate.

The resulting Ingrid Klimke Breastplate combines a neck strap and a breastplate. It also has a removable martingale attachment.

The padded breastplate is made from fine Passier bridle leather in black or Havana.

It attaches to the saddle and girth with snap hooks. All fittings are in stainless steel. www.equestriantradenews.com

16

Product News Workshop tools range grows

New boot has royal twist

ABBEY England has expanded its workshop tools range with a selection of punches.

The Abbey branded saddlers’ round punches, oval punches and crew punches (pictured) are manufactured in the UK. A collection of pricking irons is due to join them soon.

The tools were launched at BETA International 2016 where they went down well with industry professionals.

“Without Abbey England supporting the saddlery trade it would be difficult to source and purchase new tools,” said Mark Romain of the Saddlery Training Centre.

“We always welcome developments in an industry that is steeped in tradition so that skills are not lost.”

LA REINA from The Spanish Boot Company is launched at the Royal Windsor Horse Show this month.

It joins the new La Caballeria [Cavalry] Collection which celebrates the boot brand’s bespoke options.

La Reina comes in a choice of nine colours including regal purple with red zip detail, a nice nod to HM The Queen’s 90th birthday this year.

Available with a Cuban or classic heel and with a leather, flat rubber or tread sole, the boot is finished with contrast detail or a matching tassel.

La Reina has an RRP of £235.

Jump to it WHIP maker Fleck has extended its carbon composite line with a new jumping bat.

Like the dressage style, it’s as light as a feather, while a slim design and non-slip PU grip helps ensure perfect balance.

The jumping bat is available in black and in 50cm or 60cm lengths. The RRP is £26.

New colours across the Fleck range, distributed in the UK by Zebra Products, are pink, lilac, apple, royal blue and blackberry.

Get ahead on hats WESTGATE EFI ramps up its retail support for the Gatehouse hat brand this month.

The distributor’s technical and safety product manager Helen Riley is available to visit stores nationwide for training and sales advice.

The company has also created retail packs for stockists. These include point of sale material and information on riding helmets and hat standards.

In addition, Westgate EFI has a new website – hatstandards.co.uk –packed with useful facts, video footage and advice on all aspects of riding safety headwear.

Natural herbal creams, washes and sprays for all your skincare problems. a product that works …naturally!

Botanica International Ltd Tel: 0044 (0)28 41739151 Email: enquiries@botanica.ie

Web: www.botanica.ie

Available from:

17 • The new principal patron of the

British Thoroughbred Retraining Centre is Oscar-winning actress Dame Judi Dench. Launched 25 years ago, the centre is dedicated to the retraining and rehoming of retired racehorses to give them happy and useful lives once their racing days are over.

Dame Judi, who co-owned the 2008 Lincoln Handicap winner Smokey Oakey, takes over the role from Sir Peter O’Sullevan who died last year.

“I’m absolutely thrilled to be asked to become principal patron in succession to Sir Peter. He will be a very hard act to follow,” said Dame Judi.

• ITV newscaster Alastair

Stewart has become a patron for the Brooke. The international horse and donkey welfare charity was one of two chosen charities at BETA International in January.

Alastair, who was also at the trade fair hosting a business forum, is pictured with his donkey Hobnob.

• There are two new faces at Equilibrium Products. Kate Vanstone

(pictured left) has joined the sales team as account manager for England and Wales. A graduate in international equine and agricultural business management from The Royal Agricultural University in Cirencester, Kate initially worked with the company as a summer placement student.

Animal physiotherapist Vicky Boakes (pictured right) becomes therapy manager. The new role sees her concentrating on growing business opportunities for Equilibrium Therapy products with vets and therapists.

• TV star Claire King, who plays Erica Holroyd in Coronation Street, is backing Take up the Reins – BETA’s participation campaign to encourage everyone to #GetHorsey.

Claire has ridden since childhood.

“Horses have always been a big part of my life. When I'm really busy and things start to get stressful, I saddle up and go for a ride to clear my head,” she said.

“Just me and a horse in the beautiful countryside – you can't beat it!"

During ten years as Kim Tate in fellow ITV soap Emmerdale, Claire was often seen riding across the Yorkshire countryside. Off screen, she raced as an amateur jockey and now has a share in two racehorses.

Find out more at www.takeupthereins.co.uk. (Photo: Anthony Hayward/ Profiles) • Equestrian and country PR agency

MirrorMePR has reached the finals of the annual Recommended Agency Awards – so called because the finalists and winners are chosen by clients. Managing director Ashley Rossiter was due at a London awards ceremony at the end of last month.

“We’re thrilled to get through to the finals as voted for by our clients,” said Ashley. “We work hard to ensure we offer our clients an unrivalled PR service, so to be rewarded in this way is both an honour and also incredibly exciting for the agency's profile”

ETN Reporting

TURNING BACK THE PAGES…

18

For almost four decades, ETN has been reporting on the equestrian trade every month. In a new series, we look back at the news, people and products that were making headlines in ETN this month five, ten and 20 and 30 years ago.

…Five years ago…

In May 2011, ETN reported: • VAT had gone up from 17.5% to 20% in the January, so ETN looked at how the rise was affecting retailers. Some were promoting a ‘duty free’ period until the new stock came in, while others were biting the bullet immediately and raising prices accordingly.

• BETA held its first Feed Industry Conference at Stoneleigh.

• Three-quarters of UK workplaces were reportedly restricting employees’ access to the internet, including Google.

• With London 2012 little more than a year away, companies were stepping up their sponsorship campaigns.

Charles Owen and Equipe saddles were among the brands backing the right horses with renewed support for Nick Skelton and Charlotte Dujardin respectively. Both went on to win Olympic gold medals.

…Ten years ago…

In May 2006, ETN reported: • Battle, Hayward & Bower (‘Battles’) was acquired by Jim Bowen, former managing director of veterinary wholesaler Genusxpress, and chartered accountant Richard Dewey. Rob Welch, Battles long-time managing director, was to stay on for three months before becoming a non-executive director.

• Administrators at KPMG Corporate Recovery were poised to agree a deal with a buyer for the Hunter Rubber Company. The Dumfries based company had made Wellington boots using its own latex dipping method for 50 years. But recent financial difficulties had forced it to make 48 of its 100 workers redundant.

• Hunting with dogs had been banned the previous year. This month, businesses dependent on hunting learnt from Labour Government ministers that they would not be compensated for any loss of trade as a result of The Hunting Act 2005.

• Allen & Page used National Vegetarian Week to highlight the fact that all of its horse feeds carry the Vegetarian Society’s seal of approval.

…20 years ago…

In May 1996, ETN reported: • National Riding Week aimed to boost rider numbers by 10%. HRH The Princess Royal was president of the BETA Initiative which encouraged consumers to ‘take a friend riding’. “If they’re not riding, we can’t sell to them,” said BETA chairman Martin Loveday.

• The Stylo Group announced it was to cease mail order sales of Masta horse clothing. “We have to get the message across that we are now totally committed to the trade,” said sales manager David Hutchinson.

• Elaine Welsford replaced Bridgit Duerden as marketing manager at distributor Westgate. Elaine was previously sales director for Kent Leather, overseeing its flagship site in Lillywhites’ Regent Street, London store.

• Carr & Day & Martin’s Canter Silk Mane & Tail Conditioner was voted ‘best care product’ in the annual Your Horse magazine awards.

…30 years ago…

In May 1986, ETN reported: • Swaine Adeney Brigg was expanding its London store with a larger equestrian area and gunroom doubled in size. Seventh generation owner Robert Adeney was supervising the project which added 186 Piccadilly to the already well-established shop at number 185.

• “I will not sell a customer a cheap saddle because I know I’m simply creating problems for the future,” master saddler Roger Milner told BETA’s first saddle fitting course which was held at Markfield Equestrian Centre in Leicestershire.

• Equestrian Vision was set up by Jamie Hawksfield to market and distribute equestrian and racing videos. One of its first offerings was Virginia – A Way Across Country featuring top eventer Virginia Leng.

• “Cowboy traders are less of a problem to the average retailer than the local agricultural merchant or farm cooperative selling at prices which some retailers buy at,” said ETN editor and publisher Antony Wakeham in his leader comment.

MAY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

INTRODUCING THE

Fian

Preserving the tradition of a supremely elegant hat

MADE IN BRITAIN

BY APPOINTMENT TO HER MAJESTY THE QUEEN PROTECTIVE HEADWEAR MANUFACTURERS WREXHAM

Kitemarked to VG1 01.040 2014-12

VG1 01.040 2014-12

www.charlesowen.co.uk

British Teams

20

Being a team player…

NAF has been an Official Supplier to Equestrian Team GBR for more than a decade. And while the company and its stockists benefit from high profile British successes, this is a role more about giving than taking.

E

very member of every British equestrian team receives support from NAF. And that goes for the new-to-the-ranks children on horses, emerging young riders and members of lesser known teams as well as the famous names.

No British team member leaves these shores without a NAF ‘squad box’ packed with carefully chosen products from NAF’s extensive range. But it’s the advice the company’s nutritionists and scientists provide that’s just as valued by competitors and their back-up teams.

So much a familiar part of the British team set-up has NAF’s Lorna George become that when she visits a rider’s yard for a pre-season conflab, she’s likely to be greeted with “put the kettle on…” before moving on to equine care and nutritional matters.

A relationship founded on trust and confidentiality means NAF has become ensconced in the British team’s armoury alongside the trainers, vets, physiotherapists and farriers. They’re all working together to one end – well prepared horses and riders with a good chance of winning medals.

NAF attends many squad training sessions as well as riders’ yards. But there’s no point in trying to get inside information. “What goes on behind the scenes, stays behind the scenes,” says Lorna firmly.

So do the British team horses get special, souped-up NAF products? No, the company’s ethos of top quality ingredients and commitment to clean sport remains steadfast whether a product is intended for a much-loved Shetland or world championship contender.

You can see NAF’s point. A special pony is worth £1 million – is priceless in fact - to his owner. So why should that pony not receive the best too?

Catalyst for new products Being accepted as part of the British camp for so long means there’s constant two-way communication between NAF and some of the world’s best equestrians and their head grooms. And this has proved to be a catalyst for product development.

“We listen to what they need,” explained MAY 2016 EQUESTRIAN TRADE NEWS

No British team member leaves these shores without a NAF ‘squad box’ packed with carefully chosen products from NAF’s extensive range.

Lorna. “For example, Recover was born out of a conversation with a top rider.”

And indeed, it’s fitting that the British team horses benefit from an idea that’s been researched, developed, tested and manufactured in a British factory. NAF is headquartered in Monmouthshire.

The added reward to retailers, of course, is the trickle-down effect as the top riders train others who train the next layer down… and so on, spreading the word, suggesting useful products. No wonder NAF can stick to its policy of never paying anyone to endorse its products; it doesn’t need to.

But what happens if team riders have other sponsors? “We respect existing sponsorship arrangements. It’s often the case that we can offer support in other non-conflicting areas, say with first aid products,” said Lorna.

Clean sport A big part of NAF’s work with the British teams is advising riders on FEI compliance as well as important issues such as record keeping and taking steps to avoid product contamination.

The products themselves are all BETA NOPS accredited, while NAF’s clean sport initiative involves mind-boggling levels of monitoring, sampling, laboratory testing, quality control and record keeping.

Interestingly, it’s in the area of compliance that Lorna has noticed a big difference in the next generation of riders coming through the

various British squads.

“The emphasis on clean sport – and the fact that ultimately it’s the rider’s responsibility has made everyone focus more on their yard management,” she said.

NAF has become ensconced in the British team’s armoury alongside the trainers, vets, physiotherapists and farriers “The new squad riders have grown up with it and accept it as part of everyday life, whereas some of the more seasoned riders struggle with it because the rules have changed around them. It’s a bit like technology and young people being better at it…”

That international riders across every equestrian British team trust this brand says it all. Whether it’s a world champion or your customer’s cob, the same NAF product will work for them both – and at the same very reasonable price too!

After all, that’s what being a team player is all about. www.equestriantradenews.com

Trust NAF

#teambehindtheteam #supportingteamgbr NAF offer the most comprehensive range of advanced, natural, nutritional products.

For more details please call our Sales Office Line: 01600 710 726 or email info@naf-uk.com

www.naf-equine.eu/uk

British Teams

22

We’re flying the flag ETN meets more supporters HORSEHAGE continues its role as official supplier of dust-free forage to Equestrian Team GBR. HorseHage bagged forage has been supplied to the British equestrian teams since 1984. A consistent alternative to hay or big bale haylage, importantly for competition horses it has BETA NOPS certification.

HorseHage is also free from chemical additives, mould inhibitors, flavourings, molasses or inoculants and has a lower sugar level than hay. It’s available in four different types, offering a choice of energy and protein levels.

“We’re thrilled to be able to continue our support of the BEF and Team GBR competing in the various equestrian disciplines,” said Chris Tar of HorseHage.

“We wish the teams much success in the forthcoming major events this year.”

One team, eight disciplines The British equestrian team is bigger than you may think. ETN asked the British Equestrian Federation (BEF) how it all works.

BRITISH manufacturer Fairfax Saddles works with high profile names from eventing and dressage to produce saddles, girths and bridles that are scientifically tested to reduce pressure and improve freedom of movement.

Gold medallist Andrew Hoy and European champion Kitty King (pictured) are among the event riders who compete under the Fairfax banner. Andrew worked closely with designer Vanessa Fairfax in the development of the Hoy XC saddle.

In the dressage arena, hopes are high for Gareth Hughes and Spencer Wilton, with Natasha Baker looking to bring home the rewards for the para-riders. Gareth’s hopes for 2016 are pinned on Classic Briolinca who he’ll be riding in the Fairfax Gareth Dressage saddle Vanessa designed with him.

Spencer Wilton won a Fairfax saddle at the 2013 National Dressage Championships in the Fairfax-sponsored Prix St Georges. His 2016 hopeful is the same horse, the British-bred Super Nova II. Fairfax Saddles wishes all its team riders the best of luck for selection this season.

MAY 2016 EQUESTRIAN TRADE NEWS

Equestrian Team GBR competes across the eight FEI [international] disciplines at European and world championships in dressage, showjumping, eventing, para-dressage, reining, endurance, driving and vaulting.

When athletes from the three Olympic (dressage, eventing and jumping) and Paralympic (para-dressage) disciplines are selected to compete at an Olympic and Paralympic Games, they compete as members of Team GB and ParalympicsGB. However, the support structure for these athletes [competitors] – via vets, farriers and coaching staff remains the same.

The BEF’s World Class Programme undertakes the team’s logistical and administrative planning and preparation. It also

provides specific coaching plus sports science to help prepare horses and riders.

Additionally, it supports team selection.

The World Class Programme is funded by the government and the National Lottery via UK Sport. The latter ensures the resources available to support Britain’s Olympic and Paralympic athletes are targeted to maximise their chances of medal success, across an eight year pathway. Funding is a privilege and not a right.

However the funding the BEF receives via UK Sport does not cover everything.

So the generous support the programme receives from its Suppliers is vital.

The BEF is always reviewing its Suppliers to ensure that the support is targeted in the right areas.

www.equestriantradenews.com

23

British Teams

IN 2009, Dodson & Horrell became official supplier of nutrition to Equestrian Team GBR. Its role includes supplying horse feed to British teams wherever in the world they are competing. The company also provides impartial nutritional advice to all the Equestrian Team GBR squads, team managers, coaches and vets.

“We have day to day liaison with the management at Equestrian Team GBR in order to keep fully up to date with requests and queries from trainers and riders which enables us to give the very best of service,” says CEO Sam Horrell.

“We attend squad sessions across the disciplines. We evaluate the fat score of the horses, weigh the horses and give advice on diet. We also organise the feed to be delivered to the teams when they are competing abroad, working closely with the BEF team to ensure all the required documentation is in order.”

Dodson & Horrell brand ambassador Laura Collett (pictured) added: “Feeding Dodson & Horrell gives me the confidence in knowing my horses are getting the very best out of their diet to perform at their optimum level.

“As a member of the World Class Podium Potential squad, I benefit from regular contact to ensure that my team of horses receive individual attention.”

TOGGI Equestrian Team GBR clothing has been worn by Britain’s elite equestrian team members for over a decade. Soon after its launch, the Toggi Equestrian Team GBR supporters’ collection was born.

Says Sarah-Jane Fedarb, managing director: “The idea was to allow everyone to feel part of Equestrian Team GBR, whether you’re an aspiring Team GBR competitor or a dedicated side-line supporter.

“Our design team works closely with the BEF to develop a collection that is both stylish and patriotic, as well as commercially driven. The collection is priced to allow a good margin for retailers, while also allowing a percentage of sales to go back to the BEF to help generate additional funds for all equestrian disciplines.

British identity is important to Equestrian Team GBR members. “It's a great thrill to ride for your country and the support of team GBR fans is overwhelming,” says rider Harry Meade.

“Wherever you are, the British supporters appear to outnumber those of other nations in a sea of red white and blue. You're not just riding for your team mates but for the nation, and you can't help but rise to the occasion.”

Contact us now to find out more about our range of horse feed

0845 345 2627 | www.dodsonandhorrell.com www.equestriantradenews.com

British Teams

24

The Olympic effect When Rio 2016 begins on 5 August, it will gives us all a great reason to celebrate sport and follow our favourite horses and riders.

However, there are strict guidelines covering commercial activity in connection with an Olympic Games.

In short, companies or organisations cannot have any commercial association with the Games, Team GB/ParalympicsGB and/or the Olympic/Paralympic Movement.

Companies can’t: • Use any Olympic/Paralympic or Rio Games trademarks or logos • Use the Team GB, “Believe in Extraordinary” word marks, ParalympicsGB marks, logos or hashtags • Use any images captured at Olympic and Paralympic Games venues, or of athletes in their team kit • Use any Olympic or Paralympic Games intellectual property (IP) such as medals

• Re-tweet any Team GB or ParalympicsGB posts • Reference any athletes competing at an Olympic or Paralympic Games during the Games period • Do anything to suggest or create a commercial association with Team GB/ParalympicsGB or the Olympic/Paralympic movement In the case of the Olympics, even outside the Games period (27 July to 24 August 2016), organisations cannot use any Olympic marks or intellectual property, or suggest or create a commercial association with Team GB or the Olympic movement.

Athletes’ perspective All accredited personnel at a Games sign-up to the Olympic Charter. This includes a section on advertising during a Games called Rule 40.

Rule 40 states that no competitor, team official or other team personnel who participates in the Olympic Games may allow his or her person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.

This ruling applies to any use of an athlete’s image, name or performance in advertising - and covers print, online and digital (including social media and

Complete Peace of Mind from

A Complete Calming Fibre Feed

A Complete Feed Suitable For Laminitics

MARK WESTAWAY & SON LOVE LANE FARM, MARLDON, PAIGNTON, DEVON, TQ3 1SP

TEL: 01803 527257 www.horsehage.co.uk

BY APPOINTMENT TO HER MAJESTY THE QUEEN MARK WESTAWAY AND SON MANUFACTURERS OF HORSE FORAGE

mobile apps), broadcast and personal appearances.

Rule 40 exists to prevent ambush marketing and protect the rights of official Olympic partners. Similar rules apply to the Paralympics, for which the Games time period is 30 August to 21 September.

• BUT REMEMBER: Provided you stick to the above rules, there’s no reason why you and your customers shouldn’t get behind the British riders.

“Retailers can certainly decorate their premises with union flags to show their support for the British teams,” says a BEF spokesman.

So be ready to bring out the red, white and blue bunting!

Now all

15kg

A Complete Conditioning Fibre Feed

25

Legal Digest

WHEN TIME IS MONEY…

Just what are an employer’s obligations to staff who work unsociable and/or extra hours?

Paul Kelly looks at the sometimes thorny issue of time off in lieu.

Working weekends and bank holidays is par for the course for tradestand staff. Contrary to popular opinion, however, they have no legal right to time off in lieu. (Photo: Bob Hook)

T

ime off in lieu (often abbreviated to TOIL) is exactly what you’d expect it to be - additional leave that an employer gives to an employee in return for working more than their contracted hours.

In practice however, allowing TOIL is not always straightforward.

No employer wants employees to take more time than is absolutely necessary to complete their work. An employer will always try to avoid paying overtime too.

However, there are circumstances where employees need to work additional hours (or sacrifice holidays) in order to get a job done.

Attendance at trade shows and exhibitions often requires staff to work additional (perhaps unsociable) hours, or even give up weekends and holidays.

Allowing TOIL for the additional hours worked is one way of compensating them.

There is no legal right to receive TOIL for additional hours worked. But employers must remember that an employee cannot be paid less than the National Minimum Wage for the total hours they have worked.

And the additional hours must also not take an employee over the 48 hours limit

on a working week (set by the EU Working Time Directive and the UK Working Time Regulations) - unless the employee has signed a valid waiver.

Employers often slip into the habit of allowing TOIL, giving little thought to the matter.

It can easily become a matter of ‘custom and practice’ for TOIL to be taken. Entitlement to TOIL then becomes an additional element of an employee’s contractual package. Employees will take it for granted that if they work additional hours they will be credited with a corresponding amount of additional annual leave.

While this might work for some employers, it is far from ideal. Absence of formal rules can lead to disagreement as to how much time has been accrued and when it can be taken.

The best advice for an employer who anticipates that they might need their staff

to work additional hours - and so be faced with a claim for TOIL - is to put in place a comprehensive policy.

An alternative is to reach a written agreement with staff, before the additional hours are worked.

Such a policy or agreement should specify: • The point at which the employee will start accruing TOIL • How much TOIL can be accrued in any given week/month/year • When TOIL must be taken • How much TOIL can be taken at any one time • How much TOIL (if any) can be rolled over into the next holiday year Above all, and as with all employment issues, an employer should ensure that both parties know where they stand before a problem arises.

About the author PAUL KELLY is a Solicitor Partner at Blacks Solicitors. If you need help with this or other employment issues, Paul can be contacted in tel 0113 227 9249, email pkelly@lawblacks.com or visit www.lawblacks.com EQUESTRIAN TRADE NEWS MAY 2016

Smallholding

26

FEEDING OUR

GARDEN GUESTS Feeding wild birds has become a great British passion with more than half of households with a garden enjoying it. Equestrian retailers are ideally placed to provide the bird food and feeders – so ETN asked the experts at the British Trust for Ornithology (BTO) what they should stock.

Long-tailed-tit (Photo: BTO Images/ Tommy Holden) Greenfinch (Photo: BTO Images/John Harding)

T

Black sunflower seeds are a favourite of greenfinches and tits.

he modern approach to garden bird feeding is to use a range of foods that support the specific nutritional requirements of a wide range of species over the course of a year.

There is a scientific evidence highlighting the positive effects that the provision of supplementary food can have on birds. It can improve overwinter survival in a number of species, for example.

Many garden birdwatchers provide black sunflower seeds and sunflower hearts as their staple foods.

Alongside these, good quality peanuts, nyjer seed and high-energy seed mixes are all greatly appreciated.

There are other foods, such as sultanas (soak in water first), that are good for ground-feeding blackbirds; while pinhead oats are ideal for fine-billed dunnocks (but should not be left out in wet weather).

Windfall apples and small amounts of finely grated mild cheese can be very useful, particularly in the winter; while peanut cake (a mix of fats and peanut flour) will attract species like long-tailed tit.

Fat smeared into cracks in tree bark will be found by treecreepers and woodpeckers. Live foods, such as mealworms are readily taken by robins, blackbirds and wrens.

Black sunflower seed was introduced in the early 1990s and revolutionised bird feeding by providing a high energy food in a readily accessible form. These seeds have thinner husks than the traditional striped sunflower seeds so are easy to split open. They’re a

MAY 2016 EQUESTRIAN TRADE NEWS

favourite of greenfinches and tits, though they may be shunned if sunflower hearts are available nearby. The downside of feeding black sunflower seeds is the pile of husks left below the feeder.

Sunflower hearts are more expensive than black sunflower seeds but have two advantages. First, the birds can feed more quickly because they don’t have to remove the husk.

Second, the lack of husk means there’s no unsightly pile of leftovers after the birds have had their fill.

Seed mixes come in a vast range, differing in content and quality.

Cheap mixes often have a high proportion of cereal. These larger grains are favoured by sparrows and pigeons. Better quality mixes have a lower cereal content and so are particularly suitable for finches and buntings. The best mixes are carefully balanced to cater for a range of species.

Some now contain added suet pellets, fruit or pieces of mealworm.

Peanuts are high in oils and proteins. Always buy good quality peanuts from a reputable source and avoid any that show any signs of mould. Peanuts are best supplied Continued on page 28

www.equestriantradenews.com

Smallholding

28

LOVING THE LAND

Tree sparrow (Photo: BTO Images/John Harding)

behind a wire mesh so that birds cannot take whole peanuts away. Store peanuts in a cool, dry environment and beware of having them sitting around for too long as they can be contaminated with a naturally occurring poison called aflatoxin.

Nyger, sometimes seen spelt nyjer or sold as thistle seed, is a relatively new addition to the bird feeding market. It initially found favour with goldfinches which like its small size; but because these seeds are so small they must be provided in a specially adapted feeder. Oil rich, they’re ideal for birds with delicate bills.

Mealworms are not worms but the larval stage of a beetle. It’s the larvae of the yellow mealworm Tenebrio molitor that is used widely as food for wild birds, as well as captive birds, reptiles and amphibians. Another less common but similar species, the dark mealworm Tenebrio obscura, is sometimes used, its larva being somewhat smaller in size.

From page 26

How much to feed and when Your customers should try to balance the amount of food they provide against the number of birds coming in to feed.

In this way, they’ll avoid creating a surplus of food that might go off or attract unwanted visitors, such as rats. Good practice is to clear the bird table down each night, removing uneaten food and any droppings.

Feeding throughout the year is recommended by conservation organisations, as it’s not just during the winter that birds are under stress.

If your customers are going away on holiday, they should reduce the amount of food provided in the days leading up to their departure so the birds don't find that their favoured resource has suddenly disappeared.

BIRD FOOD PHOTOS: Courtesy of Marriages Specialist Foods’ Honeyfield’s brand.

Find out more at www.honeyfieldswildbird.co.uk

About the BTO THE BRITISH TRUST FOR ORNITHOLOGY (BTO) is an independent charitable research institute. The BTO’s long-term monitoring data on the status of UK birds sets the standard worldwide for understanding the effects of environmental change on wildlife. Over 40,000 volunteer birdwatchers, in partnership with professional research scientists, collect data on birds and other wildlife. This gives the BTO a unique, impartial and knowledgeable voice in nature conservation. For more details, visit www.bto.org MAY 2016 EQUESTRIAN TRADE NEWS

ETN suggests some stock items with smallholder appeal.

Tools for ‘the good lifers’ TENDING animals and living off the land still holds great appeal, even when it’s done for fun to escape from the rat-race for a few hours.

Today’s increasing numbers of hobby farmers, smallholders and rare breed enthusiasts need affordable, good quality, lightweight equipment.

And Faulks & Cox Ltd (FCL) has a product range to satisfy those needs.

“It’s essential to stock a good range of basic smallholding equipment so that retailers can profit from their present customer base,” says Chris Birch, sales manager at FCL. “Whether they keep a few chickens or a herd of llamas, smallholders share the requirement for fencing, ditching, feeding, mucking out and so on…so don’t miss this potential increase in sales.”

As with all FCL products, point of sale aids are provided to brighten the store and to make sure customers find purchasing easy.

“A sledgehammer can hardly be described as sexy. But a fully badged-up, branded sledgehammer with a hi-viz orange fiberglass handle presented on a purpose-built POS stand… Now that is sexy!” states Chris.

See page 33.

YOU probably already stock many items with smallholder appeal. From electric fencing to feed buckets, bedding to grooming tools, many everyday products stocked for equine customers will cross over to the smallholder sector.

The trick is to let them know you’re there, and what you can offer.

Stocking hen food is a good and low risk place to start. While wild and garden bird food is a must-have stock item.

Offer to order in other smallholder friendly products – many of the major wholesalers you already use will be able to help – and the word will soon spread.

RETAI L TIP

Water, water everywhere…

WHETHER they’re rearing calves, keeping goats or breeding llamas, smallholders need good buckets.

These flat-sided three and fourgallon buckets from Stubbs are shaped to avoid water spilling down the leg when carried full of water.

They come in white, red, blue, green, black or pink – and can be hung with Stubbs’ Trigger Hook on Wall Plate to stop them being knocked over by eager animals. www.equestriantradenews.com

Is your feed produced in a drug-free mill?

Ours is!

All our feeds are drug-free. No drugs, such as coccidiostats, are added and we operate a completely drug-free mill.

We do not use any nature identical flavours or additives at all, just real herbs.

• Non-GM ingredients • Includes Omega 3, vitamins and minerals • Approved by the Vegetarian Society

Pellets Micruoa- l size* act r Ideal foms Banta

“Hens that eat well, lay well.”

CALL US TODAY 01362 822 902

www.smallholderfeed.co.uk Quote Ad Reference: Drug-Free Pellets

*Average Pellet Size 2.5mm x 8mm

PERFECT

SYNERGY SAFETY & STYLE NOW AVAILABLE

Smallholding

30

When quality comes first MANY equestrian retailers find it profitable and good for customer loyalty to stock livestock feeds for smallholders.

However, it pays to deal with a reputable supplier. Not all feeds are of equal quality or marketed informatively - something often reflected in the price, warn the makers of The Smallholder Range.

Although a cheap and cheerful product may initially appeal to the price-conscious customer, many livestock keepers are prepared to pay a little more for high quality feeds.

The Smallholder Range provides non-genetically modified feeds made to high standards. They are also a more natural alternative to the commercial type diets formulated to produce fast growth rates.

With added omega 3 oils for healthy birds and wonderful eggs, Natural Free Range Layers Pellets is one of the most popular feeds within the Smallholder Range.

Containing grass, maize and marigold petals to promote a naturally golden yolk colour, it’s boosted with vitamins and minerals.

In fact, Natural Free Range Layers Pellets – which are approved by the Vegetarian Society - provide everything hens need for optimum health all year round. The small pellet size is also suitable for bantams.

See page 29.

Get set for an explosion of wild birds!

Exclusive UK distribution with

For more details contact

sales@matchmakers.co.uk or 01274 711101

FAR from being a standard fat ball, Nutri-bombs from Marriages Specialist Foods’ Honeyfield’s brand are made to an innovative formulation with all the best ingredients.

Nutri-bombs are packed with added vitamins and minerals and have no fillers – they’re just full of the good stuff birds need for year round health.

The team at Marriages Specialist Foods have done their research too and proven that Nutri-bombs are more popular with wild birds than standard fat balls.

You see the fascinating results of the trial at http://youtu.be/ tvCPc6PDfyQ Where possible, the ingredients used to create Nutri-bombs are purchased from ‘fair to nature’ accredited farmers. These suppliers each give up at least 10% of their farm to be managed actively for conservation.

See page 27.

Clean sweep THE Colourful new British Bulldog broom from Equerry is just the job for any smallholding or stable yard.

The head features two fibre strengths. Stiff front fibres remove stubborn dirt while softer ones at the back catch lighter debris. The hollow centre in the middle of the broom head ensures the brush fibres don’t become clogged.

This lightweight broom comes in red, blue, purple and pink with a black handle with a screw fixing for easy assembly. The RRP is £16. www.equestriantradenews.com

BETA Members’ Page

31

GET YOURSELF COVERED!

P

Photo: Bob Hook We all want customers to enjoy their horses, but what happens when something goes wrong and a rider decides that it's the retailer's fault?

CASE STUDY ONE of our BETA retail members knows only too well just how important insurance is in the face of legal action and has kindly agreed to share her story with us, but asked to remain anonymous: A lady moved into our area with a couple of ponies and we were warned to take care, as she could be quite difficult. However, we got on very well and, over the years, we provided advice when she phoned to ask for it and sold her body protectors, along with other items.

She then bought a five-year-old pony for her daughter. We knew this particular pony very well, as it had belonged to one of our local customers. It was a quiet little thing and we had sold its first saddle when it was three.

The lady contacted us about a new saddle and we asked if she would like something better than the pony’s current synthetic one.

We then went out to fit a leather one.

She called us out a few months later to say the saddle wasn’t fitting very well and was slipping. We have two qualified saddle fitters, so we sent the one who had always dealt with the pony and knew it well. She was horrified when she turned up to check the saddle, as the pony had put on an enormous amount of weight – which she confirmed with a weigh tape – and displayed big rolls of fat.

We got our master saddler to pay a visit as well and he told the customer she wasn’t to use the saddle, as it was too tight for the

For further information on any of the items mentioned here

CONTACT LAURA CLEGG AT BETA Tel: 01937 587062 Website: www.beta-uk.org

Email: laurac@beta-int.com

Stockeld Park, Wetherby, West Yorkshire LS22 4AW www.equestriantradenews.com

roviding advice and offering guidance to customers is all in a day’s work for retailers and their staff. But what happens when things go wrong and a customer makes a claim against you for the hat or body protector you fitted, the wormers you sold or the bespoke saddle you made?

Over the past year, we have been made aware of a growing need among our members to have adequate insurance cover to protect them from such situations. With SEIB, we are now able to offer retail members professional indemnity insurance of up to

£5 million at a cost of £100 per store.

The insurance will be offered as an add-on benefit to your subscription and protect you and your staff from legal action taken against you following advice you have supplied at the point of sale.

It’s tempting to think that legal action will never darken your door, but what if it does?

Are you prepared? If you would like to sign up to this fantastic PII deal with its low commercial rates, please get in touch with the BETA office (see details below).

pony, and he took it away with him to alter. Unfortunately, the lady’s partner took the saddle back before this could be done and ignored our instructions that it should not be used.

The lady and her daughter went for a ride on the common – using the saddle. During this time, the pony started to play up and the girl became frightened, so mother and daughter swapped ponies.

The lady was then thrown from the little pony when it bucked. She hurt her shoulder and the Air Ambulance was called to take her to hospital.

They then went for us, blaming the saddle for the accident. There was no way she could prove anything. We had all our notes stating that we had warned her not to use the saddle, but this did not seem to bother her and she still took us to court claiming against us for loss of earnings. It cost her nothing, as she was in receipt of legal aid.

In my darkest moments, I asked my solicitor how anybody could ever prove that an accident was caused by a saddle not fitting correctly? It was a frightening thought. If they were to win, it could mean everyone throughout the country who fell off could blame their saddle.

The case finally came to court in 2015, four years after the incident, and the lady didn’t turn up. A year on, the case has been struck off, but our legal fees were in excess of £25,000, which, fortunately, were met by our insurance company. However, it has all been very hard for our saddle fitter, who has suffered so much stress and worry.

This month’s BETA courses

BETA is a leading training provider offering a fantastic range of courses – to BETA members and others working in the equestrian industry. This month, we have the following planned: 17 May: Safety Course for Hat & Body Protector Fitting – Stoneleigh Park, Warwickshire.

24 May: Visual Merchandising & Effective Store Layout – Adderbury, Oxfordshire.

EQUESTRIAN TRADE NEWS MAY 2016

Retailer Profile

32

CLEANING UP THE

COMPETITION Deborah Hayward travels to Staffordshire to meet Heather Klimczak, founder of Newcastle Equine Laundry & Saddlery.

F

ormer civil servant Heather Klimczak set up her equine laundry in 2012 and introduced a retail section at the beginning of last year.

She operates from two units on a small industrial park in Knutton, near Newcastle-under-Lyme, Staffordshire, from where she is perfectly placed to serve the local area and the neighbouring counties of Cheshire, Shropshire and Derbyshire.

Heather established her enterprise to help subsidise her return to education. She took a degree in equine science as a mature student.

Now, with her academic career firmly behind her, Heather’s entrepreneurial spirit is given free rein. She does a roaring trade in rug washing, repairs and reproofing, and thrives on tending to the shop’s growing range of products, equipment and clothing.

Why did you choose to start an equine laundry?

I had worked in the civil service for 22 years and, for the last four, had been employed by the Highways Agency as a motorway traffic officer. When the opportunity to take redundancy arose, I took it and promised my husband, Richard, that I would get a job.

I ended up doing a degree instead, but I also needed to work – doing something that would be flexible enough to allow for the days that I was in university. A good friend who runs an equine laundry and saddlery in Suffolk suggested I did the same. I could see that it worked well for her, so I decided to give it a go.

Was it difficult to set one up?

In the beginning, I knew absolutely nothing about rug washing or industrial machines or electricity or detergents, but the hardest thing was to find the right

Using a sewing machine was just one of the new skills that Heather Klimczak had to learn when she set up Newcastle Equine Laundry & Saddlery.

premises. I needed something that wasn’t horrendously expensive to rent and was near good road links and close to where I thought my customer base would be.

Thankfully, Staffordshire County Council’s Business Innovation Centre (BIC) helped me find this place with the threephase electricity I needed. It is surrounded by semi-rural counties with a huge amount of horse owners.

I started off with one machine – a brand spanking new one that had to be professionally fitted and cemented into the floor. When I was ready to go, I was frightened, petrified, and had no idea whether it was going to work or not. So I had fliers done and went door knocking.

I Googled every equestrian company in the area and made sure they understood that I was a legitimate business. I wanted

MAY 2016 EQUESTRIAN TRADE NEWS

them to know that I was doing it properly and was not a fly-bynight.

Had you ever repaired rugs before?

No I hadn’t, but we started the rug repair service from day one with a sewing machine found in my friend’s barn. I didn’t know if it worked, how to operate it or even how to thread it. I tried and I cried; in the end, I managed to find somebody to come and show me what to do.

We have different machines now that I can strip down and sort out if they get clogged up.

My mum Elsie, who’s in her 70s, helps with the sewing, too.

How long did it take for the business to catch on?

To start from nothing to taking in volume took about six to eight months. I’ve had horses for such a long time that business

started to come from my past connections and there were also people looking for good pricing.

Everybody in the equestrian world is looking for the best deal. I never undercut my competitors; I’d rather keep prices the same or do an incentive scheme.

Why have you decided to add a retail side to the company?

It evolved as customers who used the laundry would ask me if I had any feed or bedding or fly spray. I was already selling second-hand rugs, so thought I might as well add to the range.

What products do you offer?

We do a bit of everything, including feed, which is something that has really grown.

I’ve trained my customers well on social media. I let them know when I’m putting in an order, www.equestriantradenews.com

33

Retailer Profile

Heather has developed a range of stock for the everyday rider since starting the retail side of her business last year.

they let me know what they would like, I pick it up and they come and collect it from the shop.

I also stock lotions and potions, supplements, tack, clothing, yard equipment, grooming kits – everything the regular rider needs.

Who is your target market?

The everyday rider. I don’t want to say happy hacker, as they do more than that – competitions, showjumping, Trec, bridleway rides, endurance. They keep horses for a hobby and want to do a little bit of everything.

Where do you buy your stock?

Saddlery Trade Services (STS) in Birmingham, gave us our first trade account. We also use Battles, which is brilliant for small businesses as it does free postage on orders over £100. Trilanco is another great company to work with.

I always go to BETA International. This was my third year and I was pleased to find lots of independent companies there willing to let me have their products with no minimum order.

Some larger ones can be really frustrating, as you know you can sell their products but they’re not interested in you and ignore your application. Eventually, you just give up on them.

Do you sell product online?

We have a new website that is about to be signed off. It has a shop on it as well as the laundry side. I haven’t got the premises to offer a huge range or boots or breeches, or show jackets, but web-wise it’s limitless.

Are you a member of BETA? I’ve just applied to become a BETA member and plan to attend its safety course to fit riding hats and body protectors. I’m also doing SQP training with AMTRA, as I would like to sell wormers.

Do you use social media to promote your business?

We use Facebook rather than Twitter to engage with customers, but we don’t give them the hard sell. It has nothing to do with selling – it’s telling another story.

Will you continue with the laundry or do you think the retail side will take over completely?

I will always run the laundry – each side helps the other.

Do you own a horse?

I have a great big Cleveland Bay called Dudley and he is such a good boy. When I started the business, I put him on loan for six months and it broke my heart.

He is back with me now and has been a pet for four years, as haven’t had the time to do anything with him.

Trust Tubtrugs®

Design that stands the test of time...

The Original Flexible Tub Serving British Equine for 35 years 100% food grade plastic The perfect container for feed Super-strong handle joints Fashionable range of colours Call our Midlands head office for an efficient service or visit our Online Trade Warehouse to order online: Tel: 01455 848 184 Fax: 01455 844 134

Rugs are repaired, reproofed, washed and wrapped, ready for collection.

www.equestriantradenews.com

Email: sales@faulks.co.uk Web: www.faulks.co.uk/otw

Paddock & Stable

34

TH NK ELECTR C! Electric fencing is so popular that it’s a no-brainer for retailers to stock. So don’t shock your customers with a lack of know-how next time they ask about joules, volts or energisers, says Stephen Murphy.

E

lectric fencing provides a safe and reliable means of containing livestock.

It allows for controlled grazing, is economical and easy to install and maintain.

That being said, offering your customers good advice on choosing the best key components for their needs will undoubtedly boost your sales.

Energisers Also known as a charger or fencer, the energiser provides power to the fence. It must be strong enough to deliver a jolt when the horse touches it, even when its current is reduced by vegetation touching the fence line or damp conditions.

Some manufacturers indicate how many acres, kilometres or miles a particular energiser powers. However, this can be a poor estimate with so many variables such as configuration of the acreage, amount of cross fencing, number of strands, connection method and so on. It’s far more reliable to consider an energiser’s joule rating.

A joule is the measure of electricity with which the energiser is pulsing its thousands of volts of current through the fence every second. The higher a joule rating, the stronger and more consistent a fence's ‘jolt’ will be.

On average, one joule is a minimum rating for five miles of fence. But the recommendation should always be to buy MAY 2016 EQUESTRIAN TRADE NEWS

in the higher joule range to give adequate power and to allow for additional fencing in future.

Some energisers rate their energy in output joule (energy delivered to the fence), while others are rated in stored joule (the amount of energy stored inside the energiser). Output energy is usually about 30% less than stored energy, so avoid comparing one brand’s output energy with another brand’s stored energy.

Another modern feature is ‘power on demand’, indicating multiple energy stores inside the energiser. These models have in-built monitors that analyse demands on the fence (its load) and ramp up or down the power output accordingly.

• Constant powered units are relatively new and provide a cross-over between mains and battery powered options.

When powered by battery, they provide the maximum amount of energy in each pulse throughout its lifetime. These units usually have 6v back-up batteries that automatically switch on and power the energiser while the 12v battery is being charged. When powered off the mains, the battery can remain connected and the unit automatically switches over to it in the event of a mains power outage. On some models, the energiser re-charges the battery when the mains power is reconnected.

• Solar power is an option for use with battery-operated and constant powered units. Solar panels can be added to most 12v battery-operated energisers. Larger versions (over 10 watt) require a voltage regulator, which is usually included in the price of the panel (which can cost as much as an energiser). The solar panel keeps the battery charged. With enough battery storage, they usually operate for a week of cloudy weather; however, the larger battery energisers (or those under heavy loads) can run down a battery in a hurry. Generally, you need about 10 watts of solar panel for each output joule of the energiser. So a 6 joule energiser needs a minimum of a 60 watt solar panel.

Connecting energiser to fence When attaching the cable that runs from the energiser to the fence, use a connector clamp rather than wrapping the cable wire around the fence. A wrapped cable may come loose or lose power due to oxidation or corrosion build-up. Clasps with teeth may shorten the life of the connection as they can result in a sawing

Power supply There are four main choices: • Plug-in mains power is generally the most cost effective but restricted by access to a mains connection. These can be available up to 230v (volts) in power.

• 12v battery powered units are necessary when mains power is unavailable. This option may be slightly more expensive – the battery will need replacing every third or fourth year - plus the additional cost of a battery. A deep cell marine type battery, designed to discharge slowly and completely, is recommended.

Some of the larger battery energisers may require more than one battery.

Visibility is key to an electric fence’s effectiveness and safety. White polyrope or tape fit the bill.

www.equestriantradenews.com

35

Paddock & Stable

action on the fence tape; suggest your customers buy teeth-free clasps.

It’s possible to run insulated cable up to 400m from an energiser to the fence without significant power loss. An electric fence current can be carried from one side of a gate to the other via an underground cable buried in at least an 18” deep trench to protect it from hooves and equipment.

Cut-off switch Installing a weatherproof knife-type cutoff switch between the insulated cable and its attachment to the fence enables you to turn off the fence without unplugging the energiser - so saves time and energy.

Multiple cut-off switches allow sections of the fence to be isolated for easier troubleshooting.

The fence Visibility is key to an electric fence's effectiveness and safety. Materials such as wide poly-tape in green or white or polyrope makes the fence easy for horses to see and avoid.

Follow the manufacturer's recommendations for number and spacing of strands. A good rule of thumb is four to five strands of fence, 1.20m to 1.35m high, for perimeter fences and three to four strands for interior fences. Space the top two or three strands no more than 3035cm apart and the lower strands 45cm apart, with the lowest strand 45cm from the ground to minimise interference by grass and weeds.

Earthing Without a good earth, installations won’t be effective. The pulse of energy goes from the energiser onto the fence wire, through the animal, and into the ground to the earth stake then back to the energiser. If the earth connection is poor, the shock will not be as good, even with a high joule fencer.

For short runs of fencing, the stake supplied with the energiser is sufficient.

Additional, deeper earth stakes may be required for longer runs or, in a dry summer, to reach down to a level with more moisture.

Insulators These hold the tape or polywire on the supporting fence post, while preventing the fence from contacting any surface that will cause current to leak. Most manufacturers market insulators specifically suited to their fence products.

Why testing is important When the electric fence is built, monitoring its voltage regularly (preferably daily) is good basic management practice.

A digital voltmeter indicates how many volts of current are on the fence (it’s generally 3,000 to 5,000v). The first check of the new fence's voltage provides a baseline; future checks then alert you to voltage drops that signal problems.

Depending on the strength of the energiser, it will emit 6,000 to 10,000v when nothing is connected to it. Once it’s hooked up to the fence, check the voltage at the furthest point from the energiser. A small drop in voltage, say 1,500 to 2,000v, is normal - but any more means either the energiser is underpowered for the fence, vegetation or similar is ‘loading’ it, there’s a short-circuit somewhere or a combination of these.

If the base voltage on the newly built fence is 4,000v or better and everything's working fine, watch on subsequent checks for an overall voltage drop of 1,500 or more. It’s usual for voltage to be 5001,000 lower when moisture is on the fence, posts and nearby vegetation as this can cause temporary current leakage.

However, significant decreases call for an immediate check and resolution of problems before the horses discover the fence no longer packs a punch. In fact, many horses can sense when the fence is working – or not!

The energiser provides power to the fence and must be strong enough to deliver a jolt when a horse touches it.

Maintenance checklist • Look for and remove sources of ‘load.’ Mow or trim under bottom strand to prevent grass and weeds from touching the fence; watch for fallen debris on the fence or caught in insulators. Listen for the rhythmic snap that indicates a voltage leak.

• Check insulators. A broken insulator can allow the fence strand to touch the post. Although not an immediate problem with a non-conductive post, if using steel posts a broken insulator can cause the fence to go dead when the strand touches the metal.

• Check connections. Ground-rod wires can get knocked or kicked away. Wires attaching the cable to the fence may come loose.

• Check the energiser. If possible, install the energiser under cover (except for solar-powered models, of course), where they can be checked easily.

Most energizers have a light that flashes with the electric pulse when they’re functioning.

• Check insulated cable. Look for places where the cable may be worn.

• Check fence strands: Look for frayed spots in poly tape; if metal fibres in the weave become separated, the tape can't conduct current. www.equestriantradenews.com

STEPHEN MURPHY is from Agrihealth, distributor of Fenceman electric fencing energisers and accessories. The new Fenceman trade catalogue, featuring the latest in mains and battery energisers plus accessories, is out now. For details, contact Agrihealth tel 028 383 14570 email info@agrihealth.co.uk or visit www.agrihealth.co.uk

EQUESTRIAN TRADE NEWS MAY 2016

Paddock & Stable

36

THE FUTURE IS

BRIGHT!

O

ften, the best ideas are the simple ones. And that would certainly appear to be the case for Steve Faulks and Dean Cox, co-owners of Faulks & Cox, the Leicestershire-based creator, distributor and wholesaler of brightly coloured plastic tubs, tools and yard equipment.

“It’s unbelievable, really, but when we began to develop our flexible plastic tubs with two handles back in 1994 there was nothing else like them,” says Steve. “We have hit on something that you can sell to everybody and it’s a fantastic advantage.

“People with horses buy them and so do gardeners and schools. The construction and agricultural industries love them, they’re great round the home for use as laundry baskets and storage for toys.

And, as the tubs are made from food-grade plastic, we even supply them to the catering sector.”

The products have universal appeal and are exported to 54 countries. “We make items that sell all over the world,” says Dean, “so we have homogenised our barcodes and labelling to ensure that everything is as efficient as

possible.

“We maintain incredible quality by manufacturing the tubs in Spain, a country with a great history for injection moulding and a perfect climate for the process. We have our own offices and distribution in America and the same in Spain to supply Europe.”

Faulks & Cox is constantly adding to its extensive range of product lines, which currently stands at an impressive 220. Ideas and inspiration often come from listening to retailers who pass on what they are being asked for in-store, as well as consumers met at gardening shows.

“Feedback is important; you have to keep listening to people and pay attention to what is going on in other industries,” says Dean.

“We can then share all this knowledge and use it in our marketing plans.”

When the company introduced its bright-pink plastic tubs to the equestrian trade at BETA International 16 years ago, there was nothing else quite so colourful.

“Everything was pretty well black or green – just as it was

It started with a skip...

A trip to Stow-on-the-Wold’s fair with a vanload of black recycled rubber tyre skips that sold like hot cakes opened the door on the equestrian world to Steve Faulks.

It was 1981 and he was a retailer with three stores – one in Coventry and two in Nuneaton.

Previous attempts to pitch the product to the gardening sector had failed and it was not until the company launched its range of coloured plastic tubs more than ten years later that interest from this sector was eventually generated.

“Faulks started off as a bit of a sideline,” explains Steve.

“The tyres were our original product, horsey people loved them and we toddled along with the skips for a few years until I eventually dropped my shops in 1994 and decided to concentrate on the business.”

MAY 2016 EQUESTRIAN TRADE NEWS

Faulks & Cox revolutionised the equestrian sector with its range of brightly coloured plastic tubs.

Deborah Hayward went along to find out more.

Dean Cox and Steve Faulks have put colour into the equine market with Faulks & Cox’s Tubtrugs brand.

In fact, Tubtrugs in pink, purple, red and blue have remained firm favourites in the horsey world. Whereas yellow and black Gorrilla Tubs are a must-have on the building site.

in gardening – and everyone said we were mad.

“But we went on to sell thousands,” recalls Steve.

“Since then, customers always go for colour and we’re quite proud of that.”

Big names and great products Faulks & Cox offers a line-up of big-name brands, such as Tubtrugs, Gorilla Tub, Gorilla Broom, Tyre Rubber and Wm Faulks tools. Products in the equestrian range include tubs, bedding forks, scoops, shovels, hoof picks, dripfeed toys for equine wellbeing, feed stirrers, mangers and feeders, plastic bins and manure forks.

www.equestriantradenews.com

37

Paddock & Stable

The dream team

Eighteen staff are employed at Faulks & Cox’s Leicestershire headquarters.

Steve and Dean are business partners and friends with a shared background in retailing. They are committed to supporting the trade and believe that their previous in-store experience gives them a unique insight into the challenges and everyday issues faced by retailers.

They employ 18 people at their modern UK base in Barwell. Employees include a business manager who takes

The customer is always right

care of the day-to-day running of the firm when Steve and Dean are away from the office, financial controllers, a small marketing team, admin and clerical staff, warehouse workers, an internal salesperson and a national sales team.

A large warehouse sees goods in and out, with truckloads of products arriving every week and several trucks collecting on a daily basis.

The Alan Titchmarsh moment

“We love selling to people in the equestrian trade – they’re honest, hard-working and like to drive a bargain,” says Steve, with a chuckle. “We understand that they are in business to make a living and it’s our job to support them with top-quality products, clear branding, proper point-of-sale stands and boxes to maximise sales and enhance the look of their stores.”

Since becoming a partner in the company in 1996, Dean has streamlined working practices and transformed the warehouse to improve delivery, traceability and speed.

Orders can be taken online and by phone or fax with rapid turnaround. The new operating system has swept through every aspect of the business to improve the service offered to the company’s customers.

Retailers are offered free carriage on a small minimum order of £200. Smaller orders can be fulfilled with carriage charged.

In addition to the equestrian market, gardeners are a huge target market for Faulks & Cox. To reach their audience, the company exhibits regularly at shows for greenfingered folk.

“In 1998, we went to Gardeners’ World Live at the NEC and, as I walked around, I saw Alan Titchmarsh sitting on set having his make-up done so that he didn’t ‘shine’ too much for the cameras,” recalls Steve. “Quick as a flash, I pushed my way through, held out a Tubtrug and he took it as I was ushered off by the heavies.

“The next week, I was delighted to see that Alan Tichmarsh was using a Tubtrug on his TV show, so I sent him another two sizes and he used them too.

“We also got a mention and the next year, when we returned to the show with a stand, we won the best new product award, which was presented by Charlie Dimmock!”

Steve & Dean’s top retailing tips

The future

• See all store visitors as potential customers whether they look horsey or not. Don’t write them off – a Tubtrug has a million uses and they probably could do with one.

• Use Faulks & Cox’s Display Stands and Profit Packs to improve in-store presentation and keep things neat and tidy. They are a great way to generate impulse purchases and retailers can sell 400% more Tubtrugs from a stand.

Remember that eye level is buy level.

You are up against big, multiple stores with big budgets, so compete on a level playing field by looking as professional as possible.

• Give yourself a unique selling point and offer brands! Many retailers feel they have to compete on price alone, but someone, somewhere, will always be prepared to sell it cheaper. Protect yourself and provide quality that nobody can argue with. www.equestriantradenews.com

Display stands help retailers to sell even more Tubtrugs.

“Retailers have been telling us that you can’t get a good broom nowadays,” says Dean.

“In the recession, there were lots of people out there looking for a broom that cost a fiver, but we wanted to deliver something of quality, so we have put together a range of Gorilla Brooms, which I believe will be go on to be really big.

We have been inundated with orders for them from across all sectors.”

The new Gorilla Broom range is strong and durable, in a choice of The Gorilla Broom is new to the market. four colours. The broom is designed for professional use, with features such as anti-clog channels, integrated scrapers and stiff bristles.

EQUESTRIAN TRADE NEWS MAY 2016

Paddock & Stable

38

HOME COMFORTS This month will see your customers getting to grips with some horsey housework around their paddocks and stable yards.

For fly free stables

Time for a tidy-up

TALK to L S Sales about a pair of Farnam branded products to help your customers keep their stables fly free this summer.

Tri-Tec 14 is an on-horse spray that kills the carriers of Lyme disease (ticks) and swamp fever plus the Scottish midge, horse flies, house, stable, face, horn and deer flies, plus mosquitoes, gnats and lice.

The formula contains cypermethrin, pyrethrins and strong polymers to keep it in place for up to 14 days – hence the name.

Applied by trigger spray to keep the hands clean, Tri-Tec 14 is effective, long lasting and economical.

A handy partner is Simplifly. Highly commended in the BETA International 2014 Innovation Awards, Simplifly is a fly inhibitor feed supplement.

It kills fly eggs and larvae, breaking the life cycle so that adult flies do not form. It also kills eggs laid in manure piles left by horses that have been fed Simplifly.

The innovation award judges commented: “This is a clever product with the potential to revolutionise pest control.”

See page 17.

IT’S high time for a Spring-clean on many yards. And whether it’s stable tools, ragwort removers, trollies or hot water shower systems your customers need, Fynalite has an innovative answer.

This range of yard, stable and paddock maintenance equipment is designed and manufactured at Fynalite’s Alcester, UK base.

With flexible delivery options and point of display aids, it’s a veritable one stop shop for everything needed on an equestrian premises.

A top seller is the Fynalite Sweepster Broom. Featuring flexible polypropylene bristles and a movable ring to adjust the stiffness, this modern twist on a traditional broom makes light work of yard clean-up. With its strong aluminium handle and Softex grip, the lightweight product is easy to use. Its clever design is equally at home on smooth or rough surfaces.

To aid yard and stable hygiene, the Sweepster can be cleaned with a power washer and dries in minutes.

See page 39.

Equine entertainment for all THE Likit range offers something for every equine, making the brand a valuable addition to any equestrian retailer’s stock list.

Products such as the famous Boredom Breaker, innovative Boredom Buster and challenging Tongue Twister all rely on flavoured Likit refills to keep horses interested and occupied.

So the tasty treat blocks offer excellent repeat sales potential too.

Perfect for grass fed equines and those on a restricted diet, the Paddock Likit provides essential nutrients to balance a forage diet.

While the Snak-a-Ball can be used to extend feeding times and encourage natural foraging behaviour, making it ideal for good doers, youngstock or those that bolt their feed.

Free-standing and counter display stands are available to showcase this eye-catching range to its best advantage.

Lighting up the yard SOLAR Technology International has added a movement-activated security light to its range of solar-powered lighting solutions.

SolarMare Secure Professional not only provides instant, hands-free light but yard security too.

Powered by a 2.5watt solar panel with no need for mains electricity, its 45 LED light unit illuminates an area equivalent to that usually lit by a mains halogen light.

Installed in minutes, SolarMate Secure is supplied with a connection cable and wall fixings. The makers say it works even in the depths of a British winter.

MAY 2016 EQUESTRIAN TRADE NEWS

www.equestriantradenews.com

39 In case of emergency

FENCEMAN

YOU can do your customers a massive favour by keeping a good selection of first aid supplies in stock.

Whether it’s to address a minor issue, or follow their vet’s advice, owners always need first aid products ‘now’…

The NaturalintX first aid range from NAF meets every need.

There are dressings plus applications to support the healing of minor wounds, cuts, abrasions and strains.

EquiCleanse, the latest addition, is designed for safe and effective wound management. Proven to kill 99.9% of all known germs, it’s formulated from grapefruit seed extract. It can be used neat or diluted in water to cleanse minor wounds or care for superficial skin irritations. The RRP is £9.99.

NaturalintX Poultice (RRP £5.99) is a veterinary approved product for minor wounds and abrasions. It comes as a single 41cm x 21cm pad which can be cut to the size and shape required.

The NaturalintX Hoof Poultice comes in a hoof-ready shape; a pack of three has an RRP of £6.50.

NaturalintX Wrap is a cohesive, elasticated support bandage designed to hold dressings in place. It’s available in a range of bright colours at RRP £1.99 each.

Softly cushioned NaturalintX Dressing protects and insulates the leg to support minor wound management. The highly absorbent, cotton padding is encased in a tubular, non-woven casing to provide a low adherent protective dressing. The RRP is £1.99 each.

And of course no first aid kit is complete without super soft NaturalintX Cotton Wool Roll. Made from 100% natural cotton fibres for maximum absorbency, 350g has an RRP of £5.99.

First aid applications Aloe Vera Purple Spray is a gentle, non-aerosol spray to support the natural healing of broken and chaffed skin, minor cuts and abrasions. It also discourages flies from open wounds. The RRP for 240ml is £8.65.

A smooth, cooling gel to soothe minor strains, sprains and bruising following muscular exertion, a knock or blow, Arnica Gel has an RRP of £10.95 for 400g.

Lanolin based MSM Ointment provides a moisturising, protective barrier to minor wounds while supporting the skin's natural healing process. 250g has an RRP of £11.95.

Wound Cream comes in a convenient pump dispenser for easy, hygienic application directly to the wound. The RRP for 50ml is £8.50.

See page 7 & 21.

Reflections on a smart set-up ARENA mirrors are practically de rigueur for any rider serious about dressage.

When the decision is made to invest in mirrors, their positioning is crucial. Mirrors for Training has an experienced team who can advise on selection and placement – as well as supplying and erecting the mirrors.

The company’s Professional Arena Mirrors are 6mm, steel backed and non-warp in galvanised steel frames. Safety features are built in and they can be installed indoors or outdoors.

“We’ve seen what a difference mirrors can make – that’s why all the top professionals use them. We’re lucky enough to have many of these riders as our customers,” said Andrea Miles of Mirrors for Training.

“We do understand that cost can sometimes be a factor, and that’s why we’ve created a budget range and also have the facility to arrange payment terms.”

Mirrors for Training is running a competition to win four Professional Arena Mirrors. The closing date is 30 September.

See page 38. www.equestriantradenews.com

FENCING PRODUCTS

FENCEMAN MAINS ENERGISERS

BATTERY ENERGISERS

CONSTANT POWER ENERGISERS

FULL RANGE OF ACCESSORIES -20°C

Agrihealth

ANIMAL HEALTH & EQUIPMENT

For details of our local stockist contact us on 028 3831 4570 | www.agrihealth.co.uk

TWO ONE

It’s as simple as - One two Lift!

The essential tool for effective pasture maintenance and in the battle for control of nuisance weeds such as Ragwort, Thistle, Dandelion and Nettles

innovative ragwort & weed remover

LIFT

Tel: +44 (0) 1789 764848

• www.fynalite.co.uk

EQUESTRIAN TRADE NEWS MAY 2016

Paddock & Stable

40

All tied up

A peek into Dan’s yard

THE Equitie from Moorland Rider looks tidy yet provides a breakable point to tie a horse to.

Made from strong rubber, Equitie is weather resistant so can be left outside all year round, whether used on the yard, lorry or stable.

To use, it simply slides through the solid tie ring and the clip is fastened before securing the horse to it. Should the horse become startled and pull back, the Equitie breaks apart.

Available in black, blue, pink and lilac, the RRP is £4.50 for one, or £18.99 for a multipack.

Serving those savvy consumers WHOOPEE, says the team at Faulks & Cox (FCL)! It’s that time of year when consumers need to refresh and update their tired old tools and equipment.

And what are consumers looking for?

Well, they’re becoming increasingly savvy about good value and quality; they’re looking for superior, reliable tools and equipment at affordable prices.

“Ever since the original Tyre Rubber products transformed feeding regimes 35 years ago, we’ve always provided value-formoney - practicality that sells and sell and sells,” says Chris Birch, sales manager.

“Since then, we’ve introduced that most famous top-selling product Tubtrugs which flies out to all kinds of customers all year round.

“Next came the Wm.Faulks range of tools and, recently, the next sales hit - Gorilla Brooms and Shovels.

“All our products can be delivered with purpose-built POS stands which add a professional touch to any store.”

See page 33.

Simple idea is best seller THE Stable Tidy is Stubbs’ fastest selling new product ever. And that’s saying something for a company whose clever ideas are everywhere equestrian.

Like all the best inventions, it’s based on a simple but essential concept.

The Stable Tidy keeps grooming tools, hoof oil, bandages, plaiting kit and even the mobile phone safely off the ground.

Horses have a clear walkway, the yard is decluttered and sweeping up is easy.

The product is made in tough Stubbytheme, comes with steel washers for fixing and is available in red, white, blue, black, green, purple, pink, yellow and apple green.

With a thickened rim for rigidity and a drain hole for cleaning, it works just as well in the lorry, tackroom or workshop.

Checklist: how about stocking up on these summer essentials…

Water troughs and tubs Water butts Faecal egg count kits Equipment for picking up droppings Wheelbarrows Water carriers Salt licks Hosepipes and attachments MAY 2016 EQUESTRIAN TRADE NEWS

RETAI L TIP

What do the professionals use on their yards? It’s always fascinating to know. ETN takes a sneak peek behind the scenes of international showjumper Dan Moseley’s Lincolnshire base.

HERE are Dan’s top choices of products to keep his busy yard running smoothly.

• Lincoln Heavy Duty Trug: “We’ve got loads of these big buckets around the yard because they have so many uses. We take some away to shows for keeping bandages and wraps organised, we use one as a mucking out skip and even have one outside the yard washing machine as a wash basket.”

• Lincoln Corn Broom: “I like to keep the yard immaculate at all times, so there’s much brushing to be done. This broom is great for quick sweeping as it flicks dust and dirt away and is very light to handle.”

• Lincoln Brush Hoof Pick: “We hang one outside every stable, so there’s always one to grab. A basic but very important tool.”

• Stubbs Stubby Barrow: “With lots of horses to muck out, these barrows get the job done faster.

They’re bigger and stronger than any other wheelbarrows we’ve used – and the tyres never go flat.”

• Lincoln Bucket Brush: “These come in a range of colours and are great for scrubbing out and cleaning the horses’ feed buckets every day.”

• Lincoln Easi Skip Buckets: “Easy to clean, flexible, strong and safe, they’re just the job for many tasks.”

• Lincoln Feeding Bucket Cover: “We use these daily to cover the feeds once they’ve been made up.

The covers prevent dirt getting in or feed spilling out.”

• Stubbs Hooks & Racks: “From Handy Hangers to the Foldable Saddle Stand and Long Hook Rug Rail, these really help keep the yard tidy and organised. You can never have too many hooks and hangers.”

• Lincoln and Stubbs products are available to the trade from Battles.

See page 15. www.equestriantradenews.com

41

Relocation Diary

“340m of eaves and gutters have been installed…”

The offic

As work progresses on wholesaler Trilanco’s £7 million Lancashire headquarters, managing director Martin Balmer writes a relocation diary exclusively for ETN.

e area ta

kes shap

e

T

he clocks have changed but as I write, it doesn’t feel at all spring-like. That said, and despite the bad weather Mother Nature has thrown at us over the last few months, we’re still on schedule. And that’s not something you often hear when it comes to building work!

It’s been a busy month. We’ve had two time-lapse cameras fitted that will allow us to create videos of the developing project. Whenever I visit the site, huge leaps appear to have been made and it will be great to have a record of it all.

Now that much of the groundwork is complete, it’s all starting to come together and resemble a building. I can begin to imagine it being full of people and stock rather than a rather large, muddy building site.

The steel frame is now fully erected and the cladding rails are completed on the warehouse and the picking/packing area; we’ve only got the loading bay to finish.

All the roof purlins [horizontal supports] have been fitted.

The cladding sheets are now all loaded onto the roof, with the sheeting fixed over the office area and a small trial section at the end part of the warehouse. This is allowing us to check that the detailing and alignment of the purlins is correct before starting on the main roof sections.

A total of 340m of the deep eaves and valley gutters have been installed too. We’re having blockwork walls on the offices and these are now finished up to second floor level.

We’re waiting for the subcontractor to remove the crash netting from the roof in the office area. This had to be installed as a health and safety fall-protection measure to safeguard workers laying the roof sheets. Its removal will allow us to finish off up to the underside of the roof.

The first section of the blockwork division wall between the warehouse the picking/packing areas has been built, with scaffolding erected to finish it off. This wall is 2.4m high; above that, and going right up to the roof, we’re using firerated stud partitioning. That’s been chosen because it’s lighter and far quicker to erect than blockwork.

We’ve installed 1,040 sq m of decking to the upper floor offices, while a similar area of mesh reinforcement has been laid. The pumped concrete element was due to be started but unfortunately fell victim to the weather. A fair weather window is needed to carry out these works as the slabs have a high quality, power floated finish and are not suited to wet and windy conditions. The contractor is rescheduling when the forecast improves.

This month, we’re looking forward to half the roof cladding being laid and the start of the wall cladding.

Martin

om the

house fr

nd ware offices a . w of the of the building ie v e th e th b u l o il s w e th This r park to future ca

Inside the first floor office area with the mesh reinforcement and steel decking clearly visible.

To find out more, visit www.trilanco.com

www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MAY 2016

Supplements & Balancers

42

Giving them every

advantage

ETN looks at the latest in supplements and balancers designed to keep your customers’ horses healthy and happy.

Combined benefits

Ready to go again

TOPSPEC Joint Feed Balancer combines the benefits of a top specification conditioning feed balancer with a joint supplement.

Palatable and non-heating, it contains a multi-supplement including the levels of micronutrients and digestive aids normally only found in high quality specialised supplements.

Using TopSpec Joint Feed Balancer supports the maintenance of healthy joints and promotes muscle development and topline. It also optimises bone strength, greatly improves hoof quality and produces a supple skin with a shiny coat.

TopSpec Joint Feed Balancer contains: • The veterinary recommended rate of glucosamine (10 grams/500kg horse/day) in a daily quantity of feed to support healthy joints.

• The building blocks for hyaluronic acid (HA) and chondroitin.

• Optimum levels of all the micronutrients needed to balance feed and improve its utilisation.

• Powerful levels of vitamin E and selenium to act as anti-oxidants vital for horses on high oil diets and those prone to muscle problems.

• The level of biotin (15mg/500kg horse/day) scientifically proven to improve hoof quality, plus optimum levels of all the other nutrients known to benefit hoof quality.

• Effective levels of protein, vitamins, minerals and trace elements to maintain strong bone.

• Raised levels of copper, zinc, B vitamins and associated nutrients to optimise haemoglobin levels in blood.

• Generous levels of B vitamins for efficient energy metabolism.

• Two yeast products to promote fibre digestibility and maintain a healthy immune system.

• Organic chelated minerals for improved availability.

• Many factors to help calm certain horses.

• Linseed, a source of omega 3 fatty acids.

• Good quality protein, but only low levels of sugar and starch.

See page 43.

RECOVER from NAF is designed to be fed as a five-day course.

An antioxidant formula for relaxed muscles, Recover is ideal after strenuous exercise and competition to support the horse’s natural recovery process.

It also helps ensure mobility and athletic potential is maintained.

The RRP is £15 for a five-day course.

See page 21.

One for the girls SIMPLYMARE, new from Equilibrium Products, provides hormonal support for mares while keeping them looking and feeling great.

The pelleted product features omega 3 oils, vitamin B6 and the calming herb vervain.

Biotin, lysine and methionine, well known for promoting mane, tail, coat and hoof condition, are included. There’s also live yeast to support the absorption of essential nutrients.

Simplymare is useful for grass-kept mares as it can be fed straight from the hand. It’s safe for those requiring low starch and low sugar diets.

The trade price for a 1.5kg bag (to last a horse 50 days and a pony 100 days) is £13.30. The RRP is £19.95.

MAY 2016 EQUESTRIAN TRADE NEWS

Good value, good nutrition DAILY Essentials balancer - new from Thunderbrook Equestrian – contains negligible calories yet is packed with good nutrition.

Daily Essentials represents good value for money too. At just 70p per day to feed a 500kg horse, it provides the full daily recommended rate of the main vitamins, minerals and essential amino acids according to National Research Council guidelines.

Thunderbrook Equestrian has launched Daily Essentials balancer to complement its two main feeds - Base Mix and Condition & Compete.

Daily Essentials also works well with Thunderbrook’s popular Healthy Herbal Chaff.

“Base Mix fed with Healthy Herbal Chaff are two of our best selling products,” explained Dr Deborah Carley, Thunderbrook’s founder and senior nutritionist. “Base Mix provides all the required vitamins, minerals, pre and probiotics and essential nutrients in a base of linseed, nutritional yeast and rice bran.

“However some horses are extremely good doers and for them a high specification vitamin, mineral, probiotic and essential nutrient balancer is more appropriate as it contains negligible calories.

“For these good doers no additional hard feed is required – just a spoon-size measure of Daily Essentials fed dampened down with a handful of Healthy Herbal Chaff alongside plenty of good quality forage”.

Daily Essentials has high levels of all B vitamins needed for healthy energy metabolism, making it ideal for competition horses. While negligible levels of sugar and starch make it suitable for horses prone to laminitis or Cushing’s disease.

See page 11.

What a clever electrolyte!

RESTORE SR from Saracen Horse Feeds is a slow release electrolyte supplement.

Its formula includes a proprietary slow-release mechanism that allows sodium to be released gradually into the gastrointestinal tract for sustained absorption.

When sodium is delivered slowly over a period of time, it can be fully absorbed and utilised by the body, explain the nutritionists at Saracen.

Restore SR is suitable for all horses and ponies that sweat during extreme heat, training and competition.

The RRP is £48.95 for 18Kg. See page 52. www.equestriantradenews.com

Prone to Laminitis?

43 It’s time to shine Although a gleaming coat always helps to catch the judge’s eye in the show ring, looks are more than skin deep, say the experts at Lintbells.

THE skin is the body’s largest organ and acts as a natural barrier.

It is made up of several layers of cells with different functions. These contain specific structural lipids and proteins designed to protect the horse and regulate skin hydration.

Additional secretory cells produce natural oils to keep the skin soft, moist and pliable. Externally, the horse’s hair shields the skin from UV light, weather and traps air to provide warmth.

A healthy skin and coat can help reduce allergen penetration and potentially ease inflammation in conditions like sweet itch. It can also ward off microbial attachment and invasion, which is turn may reduce occurrence of bacterial and fungal skin infections such as mud fever.

The stress of a high workload coupled with the likes of clipping, sweating, brushing and daily washing off can diminish the skin’s natural protective properties and enhance the need for extra care.

Caring properly for the skin and coat is no less important than looking after joints and feet - where the use of supplements is well established.

NEW TopChop Zero

Watch your Horse or Pony’s weight with TopSpec AntiLam • • • •

Skin care tips · Don’t skimp on grooming and give regular exercise. · Provide a suitable diet as a foundation and for ongoing support. · Keep horses well hydrated. · Redress the balance for hard-working horses by using a tailored skin supplement, which will enable them to adapt better to their environment. · Choose supplements containing a combination of polyunsaturated fatty acids (PUFA) such as linoleic acids that are known to help manage skin condition in horses. These include: • Flax oil (also known as linseed) which contains high levels of omega-3 alpha linoleic acid (ALA) to help improve moisture retention and skin condition.

• Starflower oil (also known as borage), a source of omega-6 gamma linoleic acid (GLA) to support the body’s natural inflammatory process.

• Pure salmon oil with omega 3 fatty acids to help reduce scaling and scurf.

•

•

TopChop Zero is soft British oat straw with added apple and mint to improve palatability.

Extremely low-calorie ‘Non-Heating’chop.

Added limestone to increase calcium levels.

Ideal as a forage replacer, for overweight horses and ponies or those prone to, being treated for, and recovering from laminitis.

TopSpec AntiLam includes a unique 5 way approach to nutritional support for horses and ponies prone to, being treated for or recovering from laminitis.

TopSpec AntiLam is a very palatable, pelleted multi-supplement. Can be fed on its own or with TopChop Zero or TopChop Lite. *At participating retailers through May and June, whilst stocks last

Buy a bag of AntiLam & get a bag of TopChop Zero

Oil supplement

FREE*

Yumega Horse Skin & Coat from Lintbells is an oil supplement providing additional support for the horse’s natural skin defences.

It is formulated using the best available science to improve coat condition, produce a high shine, help ease skin sensitivities and enhance the skin’s natural barrier.

It contains the highest quality ingredients including golden flax oil, which provides high levels of natural omega 3, starflower, pure salmon oil and the antioxidant vitamin E. See page 13.

Whatever the workload ULTIMATE Balancer from Dodson & Horrell is suitable for all horses and ponies whatever their workload, including those prone to laminitis and breeding stock.

The low calorie product ensures a horse or pony receives all the nutrients he or she needs on a daily basis.

It can be fed on its own to equines that only require a low intake of feed, or to top-up the vitamin and mineral intake of horses and ponies that are fed less than the recommended levels of concentrate feed.

Ultimate Balancer has an RRP of £34.50 for a 20kg bag.

See page 23. www.equestriantradenews.com

®

CREATED WITHOUT COMPROMISE by experienced equine nutritionists

Multiple Award Winner for ‘Excellence in Nutritional Advice and Customer Service’

Tel: 01845 565 030 or (062) 85401 (Ireland) www.topspec.com

Supplements & Balancers

44

Getting the best from your business ANIMALIFE doesn’t simply supply supplements. The company is keen to help retailers make the most of their businesses too.

Key to this is treating each stockist as an individual rather than one of many.

“At Animalife, we understand the importance of our stockists having in-depth knowledge and understanding of the products they keep in stock for customers,” says director Ross Riley.

“We invest a lot of time into our training schemes to ensure stockists can help their customers make fully informed choices. In turn, this boosts customer loyalty and satisfaction.”

Each Animalife stockist receives training for their staff when coming on board, as well as further top-up training as and when needed.

Further to this, stockists receive additional marketing support.

“It’s all about ensuring the products are working for them and maximising potential revenue,” added Ross. “We work hard to ensure our retailers get the best products for their customers as well as the best support for selling them.”

Seasonal best-sellers

NE

W

As the competition season gets seriously underway, stocking Vetroflex Intense is a must. From Animalife’s Vetro collection, it’s designed for performance horses.

Vetroflex Intense provides a high level of nutritional support ahead of or immediately after intense work. The supplement combines specific amino acids, powerful plant-based antioxidants and joint and muscle support nutrients to ensure your customers’ horses can perform at their maximum capacity.

The supplement is perfect for before, during and after intense activity to both enhance performance and aid recovery. It can also be used on top of any other joint supplement, says Animalife.

Suitable for horses competing under competitive disciplines’ rules, Vetroflex Intense is perfect for sports horses – as well as those needing a little boost now and then.

The inclusion of digestive aids mean it’s gentle on the stomach.

See page 3.

The power of choice

RETAI L TIP

WHEN deciding what to stock, give the customers a wide choice of supplements.

Don’t stock your shelves with just one product or brand, recommends Animalife. Instead, place a variety on your shelves to show the selection available.

Keep the rest of the stock in the back storeroom, and fill open display space that becomes available with alternative products.

This allows you to create more space for different products, adds interest to your store and gives your customer a wider choice of what they need.

New bags feature transformed ex-racehorse SARACEN Horse Feeds’ Essential Balancer is a cost effective, low intake, complete feed balancer.

The product is now available in new packaging featuring the 2014 Saracen Horse Feeds exracehorse to event horse bursary winner Laura Durkan and her horse Jing.

Essential Balancer is designed to be fed alongside an existing ration or forage only diet.

Its low sugar, low starch, non-heating formula offers a source of good quality proteins for muscle tone and function, plus a blend of yeast cultures to support digestive health.

This barley-free, balanced ration contains superior oil sources to support optimum health, coat and skin condition.

It also includes a full spectrum of vitamins, minerals and antioxidants to support immune function, general health and well-being.

The RRP is £29.99 for a 20kg bag.

See page 52.

A HORSE’S WELLBEING STARTS

A COMBINATION OF PREBIOTICS AND POSTBIOTICS

HERE

Introducing NEW Coopers Gut Range Coopers Gut is a new range of feed supplements containing a blend of prebiotics and postbiotics.

Designed to help maintain a healthy gut flora and hindgut function, Coopers Gut works to help keep horses healthy from the inside out.

HELPING MAINTAIN A HEALTHY GUT www.coopers-range.co.uk

Contact your MSD Animal Health Account Manager today to find out more or visit www.coopers-range.co.uk Further information is available from MSD Animal Health, Walton Manor, Walton, Milton Keynes MK7 7AJ. Tel 01908 685685 Coopers Gut Equalise, Support and Assist are dietetic complementary feeds. Coopers® is the property of Intervet International B.V. or affiliated companies of licensors and is protected by copyrights, trademark and other intellectual property laws.

45 New to the UK

New product for peak performance

CAVALOR supplements, well known in Europe, are now available to UK retailers via distributor Zebra Products.

Products in the range cover behaviour, condition, hooves, joints and tendons, muscles, electrolytes, airways, breeding, digestion and care.

Some suggestions for Spring sales are as follows…

• Cavalor Vitacrunch are 1kg compressed alfalfa blocks enhanced with vitamins and minerals. The oat-free formula is low sugar and low starch yet rich in fibre. The product can be fed at the rate of up to one block, per horse, per day to help balance the diet.

• Cavalor Support is a granulated mixture of vitamins and minerals presented as a complete supplement for the leisure horse.

• Cavalor Nutri Plus is a vitamin and mineral supplement for horses in intense training or competition.

• Cavalor Progrow is formulated for foals, young horses and broodmares.

• Cavalor WholeGain is a high fat concentrate include g omega 3 fatty acids, prebiotics, probiotics and enzymes. It promotes weight gain and a shiny coat.

PROCELL, new from NAF, is an iron-rich vitamin and mineral solution.

It’s suitable for topping up the diets of horses in hard work or where levels are not being met by the concentrate ration.

Whether horses are exhibiting poor appetite or are on a controlled diet, Procell provides a concentrated, highly palatable means of meeting health and performance needs.

The product also features immune system support from echinacea and yucca extract.

The RRP is £12.95 for one litre or £29.95 or four litres.

See page 7.

Racing authorities agree cobalt threshold A THRESHOLD for cobalt in horses has been agreed by racing’s rule-makers.

The International Federation of Horseracing Authorities has adopted a raceday limit of 0.01 micrograms (100 nanograms) cobalt per millilitre in urine.

The new threshold was implemented within the Rules of British Racing from 2 April.

Cobalt, an essential trace element, is naturally present in horses. However, may also have the potential to enhance performance when present at concentrations that exceed normal physiological parameters.

It is also possible that exposure to significantly increased levels may have equine welfare implications, say experts.

The new threshold has been determined to permit the use of supplements such as vitamin B12 that contain low levels of cobalt.

However, as these supplements are not considered normal feed and water, they must not be administered on race-day under the usual rules.

“The current available evidence shows that British racing does not have an issue with the use of cobalt as a doping substance,” said Jenny Hall, chief veterinary officer for the British Horseracing Authority (BHA).

“However, it is important that British racing remains at the forefront of all matters relating to integrity and welfare.” www.equestriantradenews.com

RelaxMe “Calming from the inside out.” eading ld’s L ORSE FIRST” “The Wor oose H h C s Equestrian

Supplement users believe prevention is better than cure COMPETITION horses are being fed supplements as a preventative measure, researchers have found.

Owners typically feed two nutritional supplements per day per horse. Yet products don’t necessarily mirror the issues the owners most often experience with their horses.

In the study by the University of Surrey and University of Nottingham, published last week in the journal Veterinary Record Open, almost 600 owners were questioned.

Those with dressage horses cited behavioural issues and energy levels as the most frequently encountered problems, followed by lameness, back and muscle problems.

Owners of eventers identified stamina and fitness as the main concern, followed by lameness, behavioural issues and energy levels.

However, both groups stated joints and mobility problems as their main reason for feeding supplements.

“There are several possible reasons for the discrepancy between owners’ opinions of main problems and their choice of supplements,” Dr Teresa Hollands Hollands from the University of Surrey told ETN. She added that while there was limited evidence on the effectiveness of behavioural supplements in horses, there have been considerably more studies on supplements to enhance joint function and mobility.

Another reason for owners choosing to use joint supplements when joint problems were not an immediate problem is as a preventative tactic.

“These owners may be early adapters – you could even say pioneers – in using nutrition as a preventative measure against the inevitable joint damage associated with performance,” added Dr Hollands.

Access to the full paper is available at http:// vetrecordopen.bmj.com/content/current

Unique double action formula aids the digestive and nervous systems.

Ideal for horses that are in training, spooky, nervous or excitable during competition or travel.

For the Health of your Horse T: +44 (0)28 3084 8844 E: info@horsefirst.net

www.horsefirst.net

SQP CPD Feature - Nutrition Module

46

Earn CPD points with ETN ETN’s series of CPD features helps SQPs (Suitably Qualified Persons) earn the CPD (continuing professional development) points they need. The features have been accredited by AMTRA, and highlight some of the most important subject areas for SQPs specialising in equine and companion animal medicine. This month we feature a CPD nutrition module.

AMTRA is required by the Veterinary Medicines Regulations to ensure its SQPs undertake CPD. All SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. SQPs who read the following feature and submit correct answers to the questions below will receive two CPD points.

Keep calm and feed a calmer?

What do calmer supplements contain? And what research there is that they actually work? Vet Becky Lees has the answers.

H

orses evolved as flight animals to stay safe by running away from predators. However, since modern horses are usually unable to run away from what scares them, considerable stress and anxiety can be suffered.

Some horses find particular events stressful, such as vet and farrier visits, travelling or clipping. Others can be stressed by their management; for example a horse who dislikes being without company being stabled out of sight of other horses.

Stress manifests in many different ways which are perceived as undesirable behaviour. It may become dangerous as the horse adopts more desperate behaviour to avoid what he is scared of. Stressed horses represent poor welfare, underperform and may develop vices.

Training and environment Training works best for horses that react to particular stressful events, such as loading onto a trailer.

Environment modification is most successful for horses with longstanding stress.

A holistic attitude is needed to look at the horse’s management, feeding and routine and to establish the likely cause of stress. Then appropriate steps can be taken. Retailers may wish to suggest seeking professional help.

Pain or stress?

Some behaviours can be due to pain rather than stress. For example, a horse may not want to

Calmers are presented as powders, liquids and syringe pastes.

hold up his feet because he has joint pain. In these cases, veterinary attention is required. Some horses find certain events, such as clipping, so stressful that prescription drugs are needed to sedate them.

How can calmers help?

Calmer supplements are incredibly popular with horse owners. They are most effective when used alongside training and environment modification.

But how do you recommend a product when there are so many on the market, all claiming to have excellent results?

Here are the key questions to ask when choosing which calmer supplement to recommend: • What does the supplement contain?

• Will the horse be safe to handle and ride when it is on the supplement?

• Could it cause any

MAY 2016 EQUESTRIAN TRADE NEWS

adverse effects or affect performance?

• Is there any evidence that it will actually work?

• Is it legal for competition?

Most horse owners are aware of what causes their horse to be stressed and calmer supplements are ideal for use in these situations.

However, they shouldn’t be given as an excuse for poor management and are best used alongside training and environmental management.

There are always going to be certain times when we can’t completely prevent stress and calmer supplements have a definite place for use during

these times.

Supplements containing magnesium Magnesium is important for brain function as it’s involved in neurotransmitter synthesis and receptor binding. Magnesium depletion in horses has been associated with brain malfunction and a heightened stress response.7 Unfortunately, blood magnesium concentration is an insensitive indicator of magnesium intake.8 There is some evidence to show beneficial calming effect, one study found that magnesium supplemented horses had

Powder, liquid or syringe?

Powders and liquids are designed for daily maintenance use or for use over several days during a potentially stressful time, such as moving yard or around bonfire night. Syringe pastes are designed as a ‘top-up’ for specific stressful events, such as clipping. www.equestriantradenews.com

47

SQP CPD Feature

Some horses find travelling stressful. Using a calmer may help, but will work best combined with training and managing the horse’s environment.

lower heart rates in stressful situations², however further research is needed to prove the benefit of magnesium in a calmer supplement.

Magnesium is safe, with no adverse effects as the levels in horse feed when combined with calmer supplements will not cause an imbalance.

However horses are not able to absorb some magnesium compounds, so magnesium calmers need to be chosen carefully.

To have any effect, the magnesium calmer supplement must be bioavailable. This simply means it can be absorbed by the horse into the blood.

Magnesium oxide is extremely poorly absorbed¹ and should be avoided.

Magnesium sulphate and magnesium chloride have low bioavailability. Chelated magnesium and magnesium aspartate hydrochloride have the highest bioavailability, so these are what you should look for in a calmer supplement.

There is no benefit to having more than one magnesium compound in a supplement.

Magnesium topical sprays should be avoided as magnesium compounds are not absorbed through the skin. This also means that they are not absorbed into the blood and therefore won’t work. Any effect will be due to the placebo effect only (see box). www.equestriantradenews.com

Supplements containing herbal extracts and/or tinctures Many supplements contain a variety of compounds.

These may be dried herbs, a purified extract or as a tincture (alcoholic extract).

Unfortunately research in horses is very limited.

These are some common herbal compounds: • Valerian: This is a plant remedy used for insomnia in humans. It has been shown to have a sedative activity in mice and is assumed to have a sedative action in horses, although no research has been carried out. Anecdotal reports of its use in horses suggest a sedative effect, however it may affect coordination and horses given valerian may not be safe to ride. The amount of active ingredient (valerenic acid) can vary in supplements and it can enhance the effect of tranquilisers and anaesthetics.

Valerian can cause diarrhoea and colic. Overdose can cause excitement or overstimulation.

Valerian is a prohibited substance under FEI rules and should not be used in competing horses.

• St John’s wort: The active ingredients in St John’s wort are hypericin and hyperforin. Research has demonstrated a positive response for mild to moderate depression in humans.

There is no research in any species that demonstrates

any effectiveness for stress or anxiety, so it’s unlikely to be of benefit in a calmer supplement. St John’s wort can interact with a number of prescribed medications.

Higher doses can cause severe photosensitisation (sunburn) in all species.

• Hops: There is a small amount of contradictory research in humans that suggests a sedative effect at higher doses; however no equine research exists. Hops have no adverse effects.

• L-tryptophan: This comes from plant or synthetic sources and is an amino acid precursor of serotonin (a neurotransmitter). The response to L-tryptophan depends on species. In humans, dogs, pigs, poultry and fish, it has been shown to decrease aggression. In calves, vixens and poultry research shows it may reduce fearfulness. However, behaviours linked to excitability are not modified in any species³. Recent research shows that it is absorbed by horses and that there are no beneficial behavioural effects.

In horses, low doses were shown to actually cause mild excitement while high doses can reduce endurance capacity and cause acute haemolytic anaemia³. L-tryptophan is included in many calmer supplements, however this research suggests that products containing it should be avoided.

• L-Theanine: This is an amino acid derived from green tea. In humans it is thought to have an anti-stress effect without causing drowsiness or affecting coordination by increasing GABA and dopamine levels in the brain – the ‘happy chemicals’. There has been no research looking at whether it has the same affect in horses. It has no adverse effects.

Continued on page 48

The placebo effect A placebo is an ineffective treatment for a medical condition intended to deceive the patient. When patients given a placebo have a perceived or actual improvement in a medical condition this is known as the placebo effect.

The placebo effect can work on animals too.5 For example: A horse is being difficult when ridden, shying and napping. The owner puts the horse onto a calming supplement and the horse’s behaviour dramatically improves. Is this due to the supplement, or the owner’s belief in the supplement which means that she is more confident when riding the horse with the result that the horse does not misbehave?

This is why proof that a supplement works from published peer-reviewed research is so important! Unfortunately there is little published research about calmer supplements in horses due to the high costs of running studies. It’s also extremely difficult to design a study that will give statistically significant results.

So, we are left with the following conundrum: If a calmer appears to work – by real or a placebo effect and has no adverse effects on the horse, then using it will actually give a real and beneficial effect to both horse and owner. So does it matter whether the effect is real or due to the placebo effect?

EQUESTRIAN TRADE NEWS MAY 2016

SQP CPD Feature

SELECT YOUR ANSWERS AND TICK THE BOXES 1) What is a horse’s natural reaction to danger a. To fight b. Keep eating c. Run away (flight)

From page 47

E UL PD OD P C M TN SQ ION E IT M TR O NU FR

ETN CPD Questions - Nutrition

48

2) What should be recommended along with using a calmer supplement? a. Nothing b. Stopping exercise c. Training and environment modification 3) Calmer supplements should NOT: a. Make the horse unsafe to ride and handle b. Be legal for competition c. Be fed with the horse's normal feed 4) Which magnesium compound has minimal absorption by horses? a. Magnesium aspartate hydrochloride b. Magnesium oxide c. Magnesium sulphate 5) Which magnesium compound has excellent absorption by horses? a. Magnesium aspartate hydrochloride b. Magnesium oxide c. Magnesium sulphate 6) Which herbal compound is NOT legal for competition? a. Valerian b. Hops c. Saint John’s wort 7) What compound found in milk can have a calming effect? a. Lactose b. Casein c. Whey protein 8) Research shows that low doses of L-tryptophan cause what? a. Laziness b. Mild excitement c. Sedation 9) What is L-theanine derived from? a. Breakfast tea b. Mint tea c. Green tea 10) High doses of which herbal extract can cause photosensitisation (sunburn)? a. Valerian b. Hops c. Saint John’s wort

Supplements containing calcium compounds There is no evidence linking calcium deficiency with anxiety or behavior problems. Grass and hay are high in calcium so deficiency is incredibly rare. There is absolutely no evidence that calcium compounds have any effectiveness as a calmer supplement, so any effect will be due to the placebo effect only.

Supplements containing milk proteins These are derived from a milk protein called casein, a molecule known to promote relaxation of newborns after breastfeeding. There is some research in horses showing that it can be beneficial in combination with behaviour modification and training programs.4 It has no adverse effects.

Supplements containing B vitamins Many calmer supplements contain B vitamins; however no research exists to see if they are beneficial. B vitamins assist the maintenance of nervous system functions and deficiencies create nervous system effects. Without any research it’s impossible to tell whether they are beneficial; however they have no adverse effects.

Helping customers decide With so many calmer supplements on the market, it can be incredibly difficult for

!

TWO CPD POINTS Full name......................................................................................

Company name/address ...............................................................

Email ...........................................................................................

Telephone number........................................................................

SQP number ................................................................................

Send your completed answers to:

ETN/CPD Feature, Equestrian Trade News, Stockeld Park, Wetherby, West Yorks, LS22 4AW. FIND IT ONLINE: ETN’s SQP CPD features are also available at www.equestriantradenews.com If you submit answers to the quiz online, please do not submit them by filling out the printed form as well – and vice versa.

MAY 2016 EQUESTRIAN TRADE NEWS

SQPs to know which one to recommend.

Read the ingredients section on the label so that you can help the horse owner understand what each ingredient does. The customer should be happy that the supplement chosen will have no adverse effects, be bioavailable to the horse, have as much evidence for effectiveness as possible and be legal for competition.

References: 1. Coenen M. Macro and trace elements in equine nutrition. In: Equine Applied and Clinical Nutrition.

Saunders. 2013. 191-228.

2. Dodd JA, Doran G, Harris P, Noble GK. Magnesium aspartate supplementation and reaction speed in horses. 2015. 35(5): 401-402.

3. Grimmett A, Sillence MN. Calmatives for the excitable horse: a review of L-tryptophan. Vet J. 2005.

170(1):24-32.

4. McDonnell SM, Miller J, Vaala W. Calming Benefit of Short-term AlphaCasozepine Supplementation during Acclimation to Domestic Environment and Basic Ground Training of Adult Semi-Feral Ponies. Journal of Equine Vet Science. 2012. 33(2): 101-106.

5. McMillan FD. The placebo effect in animals. JAVMA. 1999. 215(7): 992-999.

6. Noble GK, Brockwell YM, Munn KJ, Harris PA, Davidson HP, Li X, Zhang D, Sillence MN. Effects of a commercial dose of L-tryptophan on plasma tryptophan concentrations and behaviour in horses. Equine Vet J. 2008. 40(1): 51-56.

7. Stewart AJ. Magnesium disorders in horses. Vet Clin North Am Equine Pract. 2011. 27: 149-163.

8. Stewart AJ, Hardy J, Kohn CW, Toribio RE, Hinchcliff KW, Silver B. Validation of diagnostic tests for determination of magnesium status in horses with reduced magnesium intake. American journal of veterinary research. 2004. 65, 422-430.

About the author DR BECKY LEES BVSC CERT AVP (EM) MRCVS is an experienced equine vet who works as veterinary technical manager for Nettex.

Before joining Nettex, Becky spent ten years working in specialist equine practices and has a post graduate qualification in equine medicine.

She enjoys dressage and has two horses and two Shetland ponies of her own.

www.equestriantradenews.com

49

STOCKISTS REQUIRED STOCKISTS REQUIRED

AGENTS & RETAILERS REQUIRED Well established countrywear manufacturer seeks to expand. Well known brand in Europe. Good stock range. Full support provided. All areas.

Reply in confidence to:

AREA SALES MANAGER

for the

EAST MIDLANDS & EAST ANGLIA

BE NICE HALTER SERIES II (UK)

A unique opportunity for the right person with a sales and equestrian track record to develop the region’s huge potential for Britain’s leading brand of horse bedding.

(By kind permission of the late Be Nice Halter Company - USA)

The most effective halter you will ever use now crafted with care in the UK

T: +44 (0) 121 555 8334 F: +44 (0) 121 565 3404

VACANCY

E-POS/E-COMMERCE

For more information, visit: bedmaxshavings.com/ bedmax-careers or call 01668 213467

“beware of imitations”

kraindi@aol.com www.rockall.info Manufacturers of Hunter-Outdoor Collection

Tel: 07767 687983 Email: janet@thewesterndepartment.com Web: www.thewesterndepartment.com

TRADE EXHIBITION

DIRECTORY DS LY AN ON at ST OM +v 0 FR £99

2017

List your website samantha.roberts@a here

For more information call 01937 582111

NEC, Birmingham, UK 22-24 January www.beta-int.com

Buy in before we sell out...

The world’s leading trade exhibition for the Equestrian, Country Clothing, Outdoor and Pet Product sectors.

We are an all encompassing agency with equestrian knowledge & expertise HoofPrint Digital Media

CRM, Web Development, Social Media, Product & Service Development + much more

www.hoofprint.co.uk

Main Sponsor

For further information please contact: James Palmer on Tel: +44 (0) 1937 582111 Email: sales@beta-int.com Web: www.beta-int.com

The NEW 2016 Trade Suppliers Directory is now available.

To order your copy please contact Jennifer Dalton on 01937 582111 www.equestriantradenews.com

EQUESTRIAN TRADE NEWS MAY 2016

CCJs

50

County Court Judgments from England and Wales and the Scottish version, which are called Court Decrees.

The judgments listed are those recorded by the Registry Trust Ltd and appear to be of a commercial nature. Judgments/Decrees can be for damages rather than debts, and their listing here does not imply an inability to pay.

NESSA'S TACK SHOP, MOWLES MANOR, ELSING LANE, ETLING GREEN, DEREHAM, NR20 3EZ, £147

JBF FEEDS (MOBILE) LIMITED, THE CABIN, BLACKDITCH FARM, CHINNOR ROAD, THAME, OX9 3RF, £97

MELANIE COLE T/AS ISAACS SADDLERY/SOVEREIGN SADDLE, 2 BERRINGTON ROAD, TENBURY WELLS, WORCS, WR15 8EJ, £905 (SATISFIED)

CORNFORTH DIRECT FEEDS, INTAKE GRANGE, INTAKE LANE, ACASTER MALBIS, YORK, YO23 2PL, £772

EQUIWORLD LIMITED T/AS BIGGLESWADE SADDLERY, SOUTH VIEW, BIGGLESWADE, BEDFORDSHIRE, SG18 8BZ, £14,339 (CANCELLED)

MEETING OF CREDITORS MEADOWLEA SADDLE FITTING SERVICES LTD, MEADOWLEA, HAMBLEDON ROAD, WATERLOOVILLE, HAMPSHIRE, PO7 6XB

THE BASKET SADDLE CO LTD, 101 TUCKTON ROAD, BOURNEMOUTH, DORSET, BH6 3HT, £1,342

LODERI RACING AND STUD MANAGEMENT LTD, MARWELL PARK, BRINKLEY ROAD, NEWMARKET, SUFFOLK, CB8 9NE, £956

HORSE HEALTH EXPO LTD, GAMAGE COURT BUNGALOW, LOWER LEY LANE, MINSTERWORTH, GLOUCESTERSHIRE, GL2 8JT, £91,914

HORSE HEALTH EXPO LTD, GAMAGE COURT BUNGALOW, LOWER LYE LANE, MINSTERWORTH, GLOS, GL2 8JT, £7,758

MEADOWLEA SADDLERY LIMITED, 203 WEST STREET, FAREHAM, HAMPSHIRE, PO16 0EN

APPOINTMENT OF LIQUIDATOR BLUE FISH LANDSCAPING & EQUESTRIAN DEVELOPMENT LIMITED, MULBERRY HOUSE, 53 CHURCH STREET, WEYBRIDGE, SURREY, KT13 8DJ

NATURAL HORSE BEDDING LTD, 2 KNOWLE BUSINESS UNITS, SILVERTON ROAD, EXETER, EX2 8HJ

BANKRUPTCY ORDER DAVIES, LORRAINE KAREN (BROOKFIELDS EQUINE), 3 CARNE TERRACE, LLYSWORNEY, COWBRIDGE, SOUTH GLAMORGAN, CF71 7LN

Lawyers for you and your business.

That’s the beauty of Blacks.

James Teagle Partner 0113 227 9298 JTeagle@LawBlacks.com @JamesLawBlacks

www.LawBlacks.com

In association with Blacks Solicitors LLP

Registered in England & Wales No.OC309566 VAT GB492 0861 42. Registered office: Hanover House, 22 Clarendon Road, Leeds LS2 9NZ, where a list of members is available.

Authorised and regulated by the Solicitors Regulation Authority No.419268

May Offers From Rhinegold Ladies Stretch Corduroy Jodhpurs

4-way stretch corduroy jodhpurs with zip pocket, extremely soft, comfortable fabric. s Code: 742

wa £15.95

NOW Colours: Grey, £8.00 Navy, Chocolate, Black Sizes: 24R, 24L, 26R, 26L, 28R, 28L, 30R, 30L, 32R, 32L, 34L

was £16.50

NOW £12.50 Harlequin Newmarket Stripe Fleece Rug

Multi-purpose fleece rug in tradition al newmarket gold stripe.

Double chest straps, cross over surc ingles, fillet string.

Code: C626 Colour: Newmarket Stripe

Sizes: 5’6”, 5’9”, 6’0”, 6’3”

was £19.50

NOW £12.50

Rug Rhinegold Smart Tec Fleece re

, maximum moistu Rhinegold stretch fleece rug s sweat over a greater area erse management. Material disp and etch fit for ease of wearing to ensure faster drying. Str anti-static finish.

Code: C661 Colour: Navy

6’0”, 6’9”, 7’0” Sizes: 4’9”, 5’0”, 5’3”, 5’9”,

Harlequin Jumping Crop With Golf Grip Handle

Harlequin show jumping bat with golf grip handle 22” total length.

Code: 952

Colour: Black

Rhinegold Soft Dandy Brushes Touch

Soft touch dand y brushes in display box.

Code: 901 was £ Colours: Mixed 13.95 Size: Box of 10

was £3.50

NOW £2.50

NO £10.W 00

T: 01243 672323 l F: 01243 672424 E: sales@snowhill.ltd.uk l www.snowhilltradesaddlery.co.uk RhinegoldUK

rhinegoldequestrian

Images are for illustrative purposes only. Products may vary slightly.

Image by Sebastian Oakley

Image by Sebastian Oakley

Image by Sebastian Oakley

FEEDING FOR 2016

Feeding horses since 1788, Saracen Horse Feeds are an independent family run business dedicated to its founding values of trust, integrity, quality and a commitment to exceptional customer service. Saracen combines these qualities with modern manufacturing capabilities, to produce an innovative research led range of feeds for the modern equine athlete.

For a yard visit, please call your local regional nutrition advisor.

Regional Nutrition Advisors:

South West Maria Blackmore – 07736 825571 Midlands Kate Hayward – 07802 815596 Northern Sarah Rushby – 07894 611898 Central Clare Roberts – 07714 768250 South East Rosie King – 07736 881029 Scotland Edward Walker – 07710 702789

For a personalised feed plan for your horse, please call a member of our nutrition team on Tel: +44 (0) 1622 718487 or visit www.saracenhorsefeeds.com.

working with

FEED THE DIFFERENCE