New Community Mural Installation Coming to Holyoke

HOLYOKE, MA | NUEVA ESPERANZA | February 28, 2023 - Nueva Esperanza, El Corazón/The Heart of Holyoke Project, in partnership with the History of Art and Architecture Department at UMass and Cultura Co., is proud to announce the return of the talented mural artists of Colectivo Morivivi to the Puerto Rican Culture District in Main Street, Holyoke!

collectiveness and collaboration with others is a challenge, and that is what validates painting as a process.”

In 2020, the Andrew W. Mellon Foundation approved a grant of $225,000 dollars to UMass History of Art and Architecture Professors Ximena Gomez and Karen Kurczynski for a Mellon Sawyer Faculty Seminar on “Race and Visual Culture in the Americas, 20th and 21st Centuries.” This grant is also supporting the public art commission for the Puerto Rican diaspora community in Holyoke, MA, in partnership with Nueva Esperanza Inc. and El Corazon/The Heart of Holyoke and Cultura Co.

Colectivo Morivivi is back and will be installing yet another stunning mural in the heart of Holyoke, showcasing their exceptional talent in capturing the cultural richness of the community their work in. Their work has garnered widespread admiration for its stunning beauty and the way it reflects the cultural diversity and vibrancy of the neighborhoods they inhabit.

Colectivo Moriviví, an all-women artistic collective, has been producing public art and activism since 2013. Their artistic production consists of muralism, community-led muralism, and protest performances/actions. Moriviví’s work is about democratizing art and bringing the narratives of

The installation of this mural is a joint effort between Nueva Esperanza and the History of Art and Architecture Department at UMass and Cultura Co., demonstrating our commitment to promoting public art and highlighting the importance of community engagement in public spaces. This beautiful mural will be in the heart of the Puerto Rican Culture District on Main Street in Holyoke, adding to the vibrant cultural landscape of our beloved community. a youth workshop where 10-15 participants aged 13 to 18 will be invited to take part in the creation of a stunning mural that will be placed on Main Street in Holyoke, MA. This exciting project will involve a two-day workshop on Monday, February 27th and Friday, March 10th, from 4-5:30 pm, where participants will work alongside Colectivo Morivivi and gain insight into their artistic process. Moreover, participants will have the chance to contribute their artistic skills and help create a beautiful mural that celebrates the diversity and beauty of their community. As a token of gratitude for their participation, each youth will receive a $100 stipend for attending both workshops.

Nueva Esperanza is a community-based organization dedicated to improving the quality of life for residents in Holyoke and the surrounding areas. Our mission is to be a catalyst and partner for a vibrant, sustainable, and powerful Puerto Rican/Afro-Caribbean community in Holyoke.

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