Show Your Visitors You Care-Key Website Changes Amid COVID-19
COVID-19 pandemic has affected millions of people around the world. Nearly every business sector has been hit hard by the spread of the deadly coronavirus impacting the world economy to a great extent. In this scenario, we, as business houses can reach out to our audience to help them with the right information, hoping everyone continues to be safe in this crisis period. We will discuss some steps that you can implement in your website to keep your customers updated amid the pandemic. Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
Here’s where to start:
Update Your Website Header
You must be thinking, updating only the homepage would be enough. However it is not the case. Search engines rank pages and not websites. So, it is most likely that users searching for your products and services get directed to one of your inner pages instead of the homepage.
So updating the header of your website is
advisable.
Update Your Homepage Masthead There is no denying the fact that your website’s homepage owns the most significant information about your site. So, if you can place information on how COVID-19 is affecting the world and the correct measures to keep ourselves safe, the visitors to your site will definitely consider the seriousness of your effort to
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
reach out to your audience in this deadly situation and that you want them to be in good health.
Create A Primary Landing Page For All COVID-19 Content
There must be only one page with a particular URL where all the latest posts regarding COVID-19 are to be published. Don’t alter the URL of the page. It might have certain advantages ●
No need of changing the alert bar whenever the content is posted
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
●
Website visitors can bookmark the page
●
Google will know the key page on your site having information about COVID-19 which is useful in the perspective of SEO
The page should be regularly updated when any new information surfaces or any policies are enacted in view of COVID-19. Remember, the landing page is very crucial as it acts as a powerful conversion tool. So, to build one, we suggest you contact a web design agency in Melbourne.
The URL Slug Must Contain ‘COVID-19’ Or ‘Coronavirus’
(Source:www.websiteplanet.com) As you continue to add more content related to COVID-19, you must keep a consistent term in the URL slug of all the COVID-19 contents. This ensures easy tracking of the organic search engine traffic and ranking of your website’s COVID-19 resources. All the content related to COVID-19 must be posted as children of the COVID-19 landing
page.
For
instance,
the
URL
structure
will
be
something
like
domainname.com/covid-19/blog-title. Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
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Update Your Business Information Keep your customers updated if your business hours have modified or any other business parameter has changed in this lockdown period when the maximum workforce is working from home. The common places where you need to check are: ●
Google My Business
●
●
Yelp
●
Bing Places
Your details of marketing services must be up-to-date everywhere you have created a business account.
Use COVID-19 Resources You can find a handful of resources related to COVID-19 on the internet. Why not use them to your advantage? Visual contents like images, icons, infographics, and videos appeal to the visitors and grab their attention. You can embed them in your content to increase awareness.
Helpful links ● ● ● ● ●
https://pixabay.com/images/search/coronavirus/ https://unsplash.com/s/photos/covid-19 https://www.pexels.com/search/Covid%2019/ https://www.iconfinder.com/p/coronavirus-awareness-icons https://www.freepik.com/free-photos-vectors/covid-19
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
Don’t Put Your Business Aside While the COVID-19 has brought the world to a standstill, Google’s crawlers are not at rest. They are continuously crawling the web and updating rankings. So, you must carry on with your website work and post content related to your business. Google has released its ‘May 2020 Core Update’ on 5th May 2020. According to Google SearchLiaison Twitter post, “Google Search has never seen as many searches for a single topic continue over a sustained period as is happening now with COVID-19.” In this economically challenging time, you must be completely prepared to move your business forward. You need to deal with this core update, and the best way is to hire an eminent company offering SEO services in Sydney.
Final Thoughts Since the declaration of COVID-19 as a pandemic, people have to embrace self-isolation. The internet has become the only way to reach out to the world and keep ourselves entertained. Thus the internet is being used to the fullest to meet our needs. Knowing this factor, every business must strengthen its search engine optimization efforts to get visible to its audience. Carrying out extensive SEO practices will also prepare your business for long term success.
Stay Safe Stay Healthy!
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update
Contact Us: Elsner Technologies Pty. Ltd Contact: + 61 02 6100 4040 Address: Level 13/50 Carrington Street, Sydney NSW 2000 Email: elsneraustralias@gmail.com Website: https://www.elsner.com.au/
Tags: COVID-19 pandemic, Update your website, SEO, web design agency Melbourne, marketing services, SEO services in Sydney, coronavirus website update