Emma Rugg Portfolio

EMMA LOUISE RUGG Senior Portfolio

SENIOR CAPSTONE

OHRIN TAROT Creating an experience around tarot cards in a way that fosters learning and highlights inclusivity. The Ohrin Tarot deck’s goal is to put a spotlight on our differences. With genderfluid figures and a wibe range of body shapes, and races, the hope is to give the younger generations of tarot readers a deck that they feel represented in. Along with a sample of the Major Arcana cards, the project’s deliverables also included branding, packaging, and a fully prototyped guide application.

Kopius - no modifications Proxima Soft Extrabold

Kopius - modification: t oo playful with the mulitple swoops.

Proxima Soft Extrabold

Kopius - modification: better toned down a bit, varying x-heights weird and bouncy Circe Rounded Extrabold

Kopius - modification: x-heights line up better, O is a bit bigger and sits under baseline Circe Rounded Extrabold

Kopius - modification: x-heights line up better, O is a bit bigger and sits under baseline, swapped the terminals on the bottoms of the h and the n Circe Rounded Extrabold

Kopius - modification: x-heights line up better, O is a bit bigger and sits under baseline Circe Rounded Extrabold Made word tarot bigger

Brain

Your concentration, creativity, and problem-solving skills aren’t up to par when you don’t get enough rest.

Eyes

P R I N T C O L L AT E R A L

A common side effect associated with lack of sleep is eye spasms. A slightly more serious negative side effect of lack of sleep is having dry, itchy, bloodshot eyes.

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Heart

If you sleep less than five hours a night, you risk for high blood pressure increases.

SLEEP IN STUDENTS INFOGRAPHIC

Sleep Deprivation in College Students

Lack of sleep affects your body’s release of insulin, a blood sugar-lowering hormone.

Sleep is a luxury that college stuends can’t seem to afford these days. College students are notoriously sleep deprived and have poor sleep habits. Although this may be accepted as normal, it is hard to ignore the impact of the poor sleep health.

Stomach

Chemicals that signal your brain that you are full are off balance as a result you’re more likely to overindulge.

W hat’s Keeping

Poor Balance

among college students, this infographic

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addresses some of the major issues surrounding a suffering schedule. Each

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file folder holds facts, statistics, and tips on what is causing sleep deprivation, how

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to spot it, how it effects the body, sleep

’s

Z Get

Degrees

between majors, and, finally, some tips.

Sleep Deprivation in College Students

3rd Place Positive Space Winner

Sleep is a luxury that college stuends can’t seem to afford these days. College students are notoriously sleep deprived and have poor sleep habits. Although this may be accepted as normal, it is hard to ignore the impact of the poor sleep health.

W hat’s Keepin

Lack of sleep can affect your balance and coordination, making you more prone to fall and other physical accidents.

Spotting Sleep D

27%

of stu d past ents stay 3am up once at least a we ek

Forgetfulness, Low Motivation

Increase Carb Craving

Fatigue, Anxiety

Science VS Design

6 5

Hours of Sleep per Day of the Week

Design Majors

3

Early Classes

2

Classes can start as early as 7am.

1

SUN

MON

TUES

WED

7.6

6.1

6.3

5.9

THURS

FRI

SAT

5.8

6.0

7.9

Your concentration, creativity, and problem-solving skills aren’t up to par when you don’t get enough rest.

A common side effect associated with lack of sleep is eye spasms. A slightly more serious negative side effect of lack of sleep is having dry, itchy, bloodshot eyes.

Heart

If you sleep less than five hours a night, you risk for high blood pressure increases.

Risk For Diabetes

Lack of sleep affects your body’s release of insulin, a blood sugar-lowering hormone.

Stomach

Chemicals that signal your brain that you are full are off balance as a result you’re more likely to overindulge.

Poor Balance

Lack of sleep can affect your balance and coordination, making you more prone to fall and other physical accidents.

Technology

privation

Forgetfulness, Low Motivation

Increase Carb Craving

students college om suffer fr tion riva sleep dep

Your concentration, creativity, and problem-solving skills aren’t up to par when you don’t get enough rest.

Eyes

A common side effect associated with lack of sleep is eye spasms. A slightly more serious negative side effect of lack of sleep is having dry, itchy, bloodshot eyes.

If you sleep less than five hours a night, you risk for high blood pressure increases.

Risk For Diabetes

Increased Creativity

G T ips to

Strengthen Immune System

e t En

le e p oug h S

aps ffeine Take n oon ca bed aftern Avoid s before ic n ro le ff elect schedu Shut o a sleep to k stic s sleep e d iz an im Set max e that a spac Create ation it d e m e Practic

Hours of Sleep per Day of the Week

8 7 6 5

https://www.sleepline.com/college-student/ https://www.uopeople.edu/blog/sleep-deprivation-in-college-students-how-to-cope/

MON

TUES

WED

6.1

6.3

5.9

Design Majors

4 3

THURS

FRI

SAT

5.8

6.0

7.9

2 1

W hat You’re M

Improved Grades

Improved Mood

> 8 0%

of colle ge loss of sle students say ep nega affects tively their aca perform demic ance

issing

Increased Creativity

Ti ps to

for-college-students-and-teens/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5536318/

SUN

7.6 Science Majors

https://www.affordablecollegesonline.org/college-resource-center/guide-to-sleeping-

https://jdc.jefferson.edu/cgi/viewcontent.cgi?article=1010&context=cshlascholarday

Lack of sleep affects your body’s release of insulin, a blood sugar-lowering hormone.

Strengthen Immune System

G et En

Chemicals that signal your brain that you are full are off balance as a result you’re more likely to overindulge.

Sources: https://www.affordablecollegesonline.org/college-resource-center/guide-to-sleepingfor-college-students-and-teens/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5536318/

Poor Balance

https://www.sleepline.com/college-student/ https://jdc.jefferson.edu/cgi/viewcontent.cgi?article=1010&context=cshlascholarday

Lack of sleep can affect your balance and coordination, making you more prone to fall and other physical accidents.

Spotting Sleep D

https://www.uopeople.edu/blog/sleep-deprivation-in-college-students-how-to-cope/

eprivation

27%

of students are at risk for developing a sleep disorder

3 5%

of stu d past ents stay 3am up once at least a we ek

https://nutritionj.biomedcentral.com/articles/10.1186/1475-2891-6-35

ough Sl

ee p

ps ffeine Take na oon ca d aftern fore be Avoid nics be le electro schedu Shut off a sleep ick to st s sleep d ximize Set an that ma e ac a sp Create ation e medit Practic

https://nutritionj.biomedcentral.com/articles/10.1186/1475-2891-6-35

Stomach

Moodiness, Irritability, Depression

9

Improved Grades

Sources:

Heart

Fatigue, Anxiety

Hours of Sleep

Improved Mood

Brain

3 5%

of st ud past ents stay 3am up once at least a wee k

Putting in the Hours Science VS Design

Effect on Your Body

27%

of students are at risk for developing a sleep disorder

> 8 0%

of colle ge loss of sl students say eep nega affects tively their ac perform ademic ance

Blue light delays the release of sleep inducing melatonin.

>5 0 %

Technology

Effect on Your Body

Spotting Sleep De

issing W hat You’re M

Studying

>5 0 %

s student college m suffer fro tion priva sleep de

Eyes

Science Majors

4

For every hour of class expect two hours of study.

Classes can start as early as 7am.

Brain

Hours of Sleep

7

<30%

Early Classes

Blue light delays the release of sleep inducing melatonin.

Moodiness, Irritability, Depression

Putting in the Hours

8

of college students are getting enough sleep

Excessive energy drink consumption disrupts sleep patterns.

of college students are getting enough sleep

9

Excessive energy drink consumption disrupts sleep patterns.

Energy Drinks

<30%

Studying

of studen ts all-nighte pull an r at once a m least onth

Energy Drinks

of studen ts all-nighte pull an r at once a mo least nth

3 5%

of students are at risk for developing a sleep disorder

eprivation

20%

You Up?

For every hour of class expect two hours of study.

20%

g You Up?

Degrees

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Risk For Diabetes

Telling the age old tale of sleep deprivation

’s

Z Get

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BRAND IDENTITY

ATLAS STATIONARY SET Atlas was created as a brand concept that helps younger generation of technology users to manage their mental health on their own by offering an all in one hub with the ability to tailor the experience to the users’ needs. It also raises mental health awareness by making resources more accessible.

P U B L I C AT I O N

ALL THINGS EAMES Making significant historical contributions to the development of modern architecture, the look is loosely inspired by the work of industrial designer duo Ray and Charles Eames.

Using blue, grid textures, and line drawings, inspiration for this approach comes from architectural blueprints.

Accepted into Positive Space Show

D I G I TA L M E D I A

KINETIC TYPOGRAPHY The inspiration for this kinetic typography lyric video comes from the single’s cover art. “Robbery” by the Australian pop-rock duo, Lime Cordiale, is gritty and up beat which was then translated into this minute long snippet of the song. This description isn’t done or good.

1st Place Positive Space Winner

BRAND IDENTITY

FOODIEZ DINING APP A universal ordering application design that can be used in multiple different environments such as universities, hospitals, and office buildings. As part of a group effort, Foodiez focuses on creating a streamlined, more accessible, and functional method to get food from point A to point B. Accepted into Positive Space Show

PACK AGING DESIGN

MAHA SELTZER Expanding on a current brand by creating a specialty line of a beverage of our choice, Maha hard seltzer transformed into a “notso-hard” nonalcoholic drink inspired by its namesake. Maha translates to “greatness” in Sanskrit so the line uses South Asian flavors like, Ginger Asian Pear, Pineapple Mango Soju, Coconut Lime Lemongrass, and Apple Lychee.

Accepted into Positive Space Show

BRAND IDENTITY

NILIAU TEAHOUSE Taking inspiration from the 2018 film, Niliau is a teahouse concept loosely on Christopher Robin. The name translates to honeycomb in Welsh. The vision for Niliau is to be a sustainable, rustic, and friendly place for trendy and eco-friendly college students and young professionals.

Production of these would include a two color printing process and recycled paper.

Accepted into Positive Space Show

D I G I TA L P H O T O G R A PY

CONFLUENCE PHOTO SERIES Confluence is at the junction of the Casselman and Youghiogheny Rivers, and Laurel Hill Creek. Today, Confluence is home to a population of roughly 560. This series captures the rich history and smalltown feel, through photos of buildings that have significance in making the town what it is today.

Accepted into Positive Space Show

PACK AGING DESIGN

CHOC ZERO PACKAGING Taking the existing brand, Choc Zero and transforming the packaging to be sustainable. The packaging for this chocolate chip trio would be constructed out of recycled paper, using 2-color printing, and minimal adhesive. Staying true to the original aesthetic of the brand, the floral illustrations accompany the logo.

P R I N T C O L L AT E R A L

TYPOGRAPHIC POSTER SERIES A series of posters using only typography and tints of purple to represent Dementia and inspired by the work of Tobias Frere-Jones.

Using the treatment of letter, syllable, word, and paragraph to express this idea in multiple ways.

2nd Place Positive Space Winner

I L L U S T R AT I O N

ILLEGAL ACTIVITY In the 1940s, a gas station owner named Irving Reingold offered lower prices to customers willing to pump their own gas. As more and more states around the country began to offer self-serve gas stations in the 1970s and ‘80s, New Jersey stayed put. The illustration depicts just that, a man breaking the law in the least suspecting way.

I L L U S T R AT I O N

VOTING OP-ED This piece was inspired by New York Times 2012 mini-documentary “11 Excellent Reasons Not to Vote” by Error Morris where he asked people who feel very strongly about voting, if there were any reasons not to. Pulling references from the documentary like, comparing the polls to a meat market and calling the political landscape today a “waste land” into the illustration.

Accepted into Positive Space Show

EMMA LOUISE RUGG G r a p hic D es igne r elrugg.design@gmail.com 814.483.3154 elrugg.com elruggdesign