2021 El Paso County Fair Partner Summary Report

EL PASO COUNTY FAIR

Partner summary Report AUGUST 2021

Todd Marts

El Paso County Fair

@EPCFair

Dayna Buffington

366 Tenth Street

@ElPasoCountyFair

Dana Nordstrom

Calhan, Colorado 80808

www.elpasocountyfair.com

Event overview

The Fair & Event Center is a year-round

Success doesn't happen in a silo, instead

venue for a wide variety of programs,

it is through the generous and intentional

activities and events from auto races,

support from El Paso County

equestrian events, tradeshows, and

Commissioners, executive leadership,

community meetings.

staff, many dedicated volunteers, and community partners.

The annual El Paso County Fair is the largest event held at the Fair & Event

Coordinating the County's largest event

Center celebrating the County’s rich

produced for the citizens requires months

western and agricultural heritage.

of planning and dedication. What started out as a recovery year quickly became a

2021 was marked as a Time to Celebrate

celebration year, which was evident as

for citizens in El Paso County. Most

soon as gates opened.

importantly, it was a time to come together after a year of unexpected

We welcomed more visitors than ever

challenges, The 116th Annual El Paso

before and broke revenue records for

County Fair became a celebration of how

both sponsorship and gate admission.

far we’ve come together and the bright

We couldn't be more pleased with the

future ahead.

success we achieved TOGETHER.

02

event statistics

We were able to implement strategic practices to gain real-time numbers to prove our success.

35%

REVENUE INCREASE Through the generous support of partners and the communities generous response to our Fair we were able to gain financially.

30,958

ATTENDANCE Our community embraced the 2021 El Paso County Fair as a Time to Celebrate. We were able to provide an

event for celebration!

486,000

DIGITAL IMPRESSIONS We implemented a comprehensive social media marketing campaign and installed digital screens on the Fairgrounds to increase exposure for our partners.

03

event statistics

BREAKING DOWN ATTENDANCE 7,500 July 10 16.6%

July 17 22.5%

July 11 10.9% July 16 13.6%

July 12 10.3% July 15 10.7%

July 14 9.8%

5,000

July 13 5.7%

ATTENDANCE BREAKDOWN Our attendance goal was 25,000 for the eight day event. We surpassed this goal by nearly 6,000 guests.

2,500

We were pleased to surpass our daily attendance goal seven of the eight days or 88% of the days.

0

M ilit ar W y es Da te y rn H e El rit Pa ag so e Da Co y un t y Fa Da m y ily Da y Do lla rD G ay E Jo hn so n Da Se y ni or Fi rs Da tR y es po nd er s Da y

2021 was a recovery year for our County, our community, and our Fair. What began as a recovery, became a celebration.

04

event statistics

BREAKING DOWN REVENUE REVENUE BREAKDOWN

Carnival 8.3% Vendors 9.5%

As a financially self-sustaining event, we rely on the generous partnerships within our community to support the El Paso County Fair. Our accomplishments and success are in large part due to the support in-kind and in-cash from partners like you.

Gate Admission 54.7%

Sponsorship 27.5%

Thank you for partnering with us!

$200,000

$150,000

$100,000

$50,000

$0

Carnival

Vendors

Sponsorship

05

Gate Admission

thank you for your partnership Todd Marts

El Paso County Fair

@EPCFair

Dayna Buffington

366 Tenth Street

@ElPasoCountyFair

Dana Nordstrom

Calhan, Colorado 80808

www.elpasocountyfair.com