Different something

BY STEPHANIE GIBSON SCHOENDIENST

The Ellis County Courthouse and all of its charm has always been a part of my world. Owning a retail store was a dream. The constant stream of people and friendly hellos in Downtown Waxahachie are now a pleasant addition to this chapter in my life...the chapter I dreamt about for years and worked hard to reach. The unfolding of ThatGibson has been breathtaking to me! Naming the business was the easy part! My parents had always owned businesses and would incorporate Gibson, our last name. Continuing the legacy, I am now “That Gibson” gal with a vision to bring something different to Ellis County! The recognizable lower case initials and all that the store stands for have been warmly embraced by locals and beyond. Finding the business direction and focus has taken years. When this all started, I would come home after teaching full time to then go to work on my online shop.

Exciting news!

After the past year’s grand success, I recently expanded by adding an edgy pop up inside Lucky’s Barber Shop in Midlothian where you’ll find an exciting mix of our merch.

In 2017, ThatGibson.com offered too many items that were not selling and I kept thinking, “what in the holy goodness am I doing?” I needed a new focus and a new branding direction! I researched so many interesting products and shopped for merchandise constantly. I started to find fellow small business owners that made unique items that really supported the fact that my business was going to offer quality goods...fun with a flair...uncommon and sometimes quirky for my customers. My first Waxahachie store front was located in a 1200 square foot, cement-floored industrial building. This crazy move was brought to life (on Black Friday during COVID in 2020 no less!) by friends and family that poured love into that empty space. I could then support Texas moms, small businesses, local entrepreneurs, and artists under that roof. However, my heart kept calling me to the bustling Downtown Square.

Since 2022, ThatGibson has offered unique style and a view of the majestic courthouse through huge windows at 104 N. College Street (in the historic Rogers Hotel building) on the square in downtown Waxahachie, Texas. Since moving my retail store to this location, I literally smile every time the clock bells ring. People grab a bite to eat then walk in to see what’s new. Women love the trending fashion and accessories.

What’s next on the horizon for ThatGibson?

You never know...but I guarantee it will be “something different!”

Men are surprised by the selection of grooming products and exclusive men’s apparel. I tell the ladies I try my best to keep the guys looking and smelling good. We always have a plethora of tongue-in-cheek trucker caps and a large assortment of graphic tees.

Stay different @thatgibson