The Future of MORE MESA
ONE OF CALIFORNIA’S LAST GREAT COASTAL LANDSCAPES
Why Elliman?
DOUGLAS ELLIMAN
Leading the way since 1911 as one of the largest and most respected independent brokerages in the nation.
Directly connecting our rarified properties and skilled agents to an elite network of property professionals worldwide.
GLOBAL Connections NATIONAL Prestige LOCAL Expertise
Deeply connected to the Santa Barbara community through longstanding relationships, local insight, and a genuine understanding of the area’s history, character, and values.
ADAM MCKAIG
Leading the Way Since 1911
For over a century, Douglas Elliman has set the standard in real estate through a legacy of excellence, innovation, and influence. With industry-leading talent and reach across the world’s most competitive markets, we bring a thoughtful and strategic approach to rare and highly visible properties, guided by market insight, community understanding, and a steadfast commitment to integrity. Our legacy moves us forward. Our expertise sets us apart.
DOUGLAS ELLIMAN
#1
Highest Average Sale Price in the Country
A Vision Beyond Traditional Real Estate
More Mesa requires a highly tailored and disciplined approach — one that recognizes the property not simply as land, but as one of California’s most significant remaining coastal landscapes.
Our strategy is centered on identifying and engaging a select audience of qualified developers, legacy-driven buyers, family offices, and influential stakeholders capable of appreciating the property’s unique balance of opportunity, visibility, and long-term significance.
Positioned at the intersection of thoughtful development and preservation, More Mesa presents a rare opportunity to envision a future that respects both the land and the surrounding community.
Rather than broad exposure, the campaign will prioritize carefully curated storytelling, targeted introductions, strategic press positioning, and direct relationship-driven outreach designed to elevate the conversation beyond a traditional land offering.
Every aspect of the marketing approach will be intentionally crafted to position More Mesa as a generational opportunity defined by vision, responsibility, and lasting impact.
DOUGLAS ELLIMAN
THOUGHTFUL DEVELOPMENT OPPORTUNITIES
Select outreach to qualified developers and visionary buyers aligned with creating a respectful and limited coastal development strategy
PRIVATE & LEGACY BUYERS
Family offices, long-term investors, and influential individuals seeking rare and highly significant land opportunities.
PHILANTHROPIC & FOUNDATION OUTREACH
Environmental foundations, preservation groups, institutional conservation partners STRATEGIC MEDIA
National, architectural, environmental, and legacy-focused press.
DISCREET RELATIONSHIP NETWORKING
Curated introductions through trusted relationships and private channels
ADAM MCKAIG
Strategic Access to Land, Lifestyle & Legacy Audiences
The Pulse of Equestrian Living
Our proprietary publication, Douglas Elliman Equestrian, offers a seamless blend of curated, equestrian-focused content infused with the finest listings from our Farm and Ranch division and Equestrian portfolio. Partnerships
Hampton Classic | Winter Equestrian Festival | Houston Polo Club
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Douglas Elliman’s Farm & Ranch Division provides a highly specialized platform for significant land and lifestyle offerings. Through these tailored channels, More Mesa can be thoughtfully positioned before specialized national audiences interested in land, lifestyle, and generational holdings—supporting a more strategic and targeted approach to one of California’s most significant coastal offerings.
Adequan Global Dressage Festival
Lamborghini Las Vegas Polo Classic
A Legacy of Unprecedented Sales
“The Razor House”
$122,700,000
535 N County Road Palm Beach, Florida
$122,000,000
18-24 Lagorcer Circle Miami Beach, Florida
$121,250,000
Cobb Road Water Mill, New York
$108,000,000
419 Willoughby Way Aspen, Colorado
$105,000,000
1295 South Ocean Boulevard Palm Beach, Florida
$89,930,000
1020 South Ocean Boulevard Palm Beach, Florida
$85,000,000
Great Island Darien, Connecticut
$79,000,000
12 Indian Creek Island Road Indian Creek, Florida
$74,348,000
730 5th Avenue, 20A New York, New York
$73,800,000
520 Park Avenue, PH60 New York, New York
$65,000,000
2188 Mandeville Canyon Road Los Angeles, California
$56,550,000
13058 Rivers Road Los Angeles, California
MOST EXPENSIVE RESIDENTIAL SALE IN UNITED STATES
$239,000,000
220 Central Park South, PH50 New York, New York
MOST EXPENSIVE RESIDENTIAL SALE IN PALM BEACH 2024
$152,000,000
10 Tarpon Island Palm Beach, Florida
MOST EXPENSIVE RESIDENTIAL SALE IN CONNECTICUT
$138,000,000
Copper Beech Farm Greenwich, Connecticut
Elliman Global
At Douglas Elliman, we’ve set the global standard in ultra-luxury real estate—built on rarified properties, skilled agents, and a reputation that commands attention in the world’s most coveted markets.
Our network doesn’t just reach high-net-worth buyers—it draws them in.
Elliman Global extends that reach even further through our strategic partnerships and premiere global platforms that ensure your listing appears exactly where serious buyers are searching—and making decisions.
MONTHLY GLOBAL REACH
$12.85M 140+ 35M+
COUNTRIES WORLDWIDE
AUDIENCE OF ULTRA HIGH-NET BUYERS
ADAM MCKAIG
We Get Press
2025 TOTAL IMPRESSIONS
29,700
2025 ARTICLE MENTIONS
#1
Voice in Real Estate News
Los Angeles and Orange County
DOUGLAS ELLIMAN
LOS ANGELES ORANGE COUNTY
SOURCE:
ADAM MCKAIG
The Agent Who Knows It Best
DOUGLAS ELLIMAN
SOME AGENTS KNOW THE MARKET
Adam McKaig Knows This Coastline
Born and raised in Santa Barbara, Adam McKaig has spent a lifetime connected to the landscape, lifestyle, and community that define this stretch of the Central Coast. His deep local roots, longstanding relationships, and decades of experience in
Santa Barbara real estate give him a perspective shaped as much by place as by practice.
From its trails and bluffs to its role in the broader fabric of the coastal community, Adam’s understanding of More Mesa is grounded in lived experience and a longstanding connection to the region. That perspective, combined with more than two decades as one of Santa Barbara’s top-producing agents, positions him as a trusted local voice for one of the area’s most significant land offerings.
More Mesa is not just another listing—it’s a defining piece of the Santa Barbara coastline. Representing it requires a nuanced understanding of the land, the community, and the future conversations surrounding it.
ADAM MCKAIG
The Strategy of Success
DOUGLAS ELLIMAN
Audience Approach Access
ADAM MCKAIG
Our Bespoke Approach
From strategic marketing and public relations to targeted outreach and media positioning, Douglas Elliman’s approach to More Mesa will be thoughtful, highly curated, and intentionally crafted. Our teams will develop a bespoke campaign that leverages Adam McKaig’s longstanding ties to the Santa Barbara community alongside Douglas Elliman’s national reach and global network. Every detail—from visual storytelling to strategic press engagement—will be designed to thoughtfully position More Mesa as one of California’s most significant coastal offerings.
DOUGLAS ELLIMAN
ADAM MCKAIG
Where Prestige Meets Press
The Douglas Elliman Public Relations approach to obtaining optimal exposure for our exclusive listings is highly targeted, strategic and completely 360. Every plan we produce in support of the properties we sell consider every aspect of the home including location, price point, design, architecture, provenance and lifestyle.
From editorial features in newspapers and magazines and on-television and podcasts of note, to thoughtful, engaging social media campaigns and highly curated events and brand experiences, we work to bring your property to life in a way that elevates the marketing and sales experience in ways unique to Douglas Elliman.
In support of the sale of More Mesa the following is a suggested public relations plan. The various press opportunities that follow will be pitched by Douglas Elliman’s Public Relations department for possible exposure.*
We have strong and ongoing relations with both national and international media outlets and will make the best efforts to present the property for all upcoming opportunities that seem fit.
*Please note that Douglas Elliman cannot guarantee press coverage and/or exact media outlets that will consider coverage.
POTENTIAL EXCLUSIVE: One of California’s Last Great Coastal Land Holdings Could Shape the Future of Santa Barbara, Now on Market
Architectural Digest
Bloomberg Pursuits
Business Insider
Elle Decor
“When an agent brings authentic market knowledge and a strong connection to a property, it creates a far more compelling story for the media, especially when the narrative extends beyond real estate into conservation, preservation, and generational ownership.”
Alicia Malay
DOUGLAS ELLIMAN PUBLIC RELATIONS, WESTERN REGION
Exposure That Matters
From our social media platforms to our website, tailored advertising initiatives, and strategic outreach, Douglas Elliman leverages its powerful network to thoughtfully connect More Mesa with the right audience. Every platform is purposefully selected, every impression carefully crafted. This is exposure with intention—and impact.
DOUGLAS ELLIMAN AGENT NETWORK
Reaching 6,600 Douglas Elliman agents with ultra high-net worth clients in key luxury markets around the country.
ELLIMAN ADVERTISING PLAN
Offering a highly-tailored advertising plan and bespoke opportunities to reach ultra-high-net-worth individuals.
E LLIMAN.COM HOMEPAGE PROMOTION
Guaranteed homepage placement provides maximum website exposure.
ELLIMAN.COM GLOBAL SYNDICATION
Once your property goes live on Elliman.com it automatically syndicates to a number of elite, globally-recognized websites such as Wall Street Journal, James Edition, Realtor.com, Zillow, and many more.
ELLIMAN INSIDER EDITORIAL FEATURE
A feature article about the property on our digital magazine, Elliman Insider, reaching 12,000 unique visitor per month. Content also distributed directly to the in-boxes of Douglas Elliman agents.
ELLIMAN’S SOCIAL SPHERE
With over 750,000 users across all our social channels, Douglas Elliman harnesses the power of our social sphere for increased access and visibility.
Custom Collateral
PREMIUM PRINTED BROCHURES
Create a highly designed, editorial-style property brochure that captures the scale, landscape, and significance of More Mesa. Select print materials will be thoughtfully distributed through Adam McKaig’s trusted network and presented directly to a curated audience aligned with the property’s unique profile and long-term vision.
EMAILS DESIGNED FOR STORY TELLING
Develop a strategic email campaign centered around narrative-driven storytelling and carefully timed outreach. Communications will be tailored to a select group of qualified buyers, advisors, and influential contacts, thoughtfully introducing More Mesa through its rarity, history, and broader significance along the Santa Barbara coastline.
DOUGLAS ELLIMAN
ADAM MCKAIG
Rooted in Santa Barbara Connected Worldwide.
DOUGLAS ELLIMAN
More Mesa lives in the fabric of Santa Barbara— known, valued, and understood by the people who know this coast best. Bringing the right vision forward starts with the right relationships.
Adam McKaig
ADAM MCKAIG